Mobile phones: The ultimate direct response device

This is the ninth episode of the “12 Principles of New Media.” Mobile phones: The ultimate direct response device elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series.

Interviewees include:

Chris Shipley – Guidewire Group
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB
Colette Vogele – Vogele Law

1. Essay: The 12 Principles of New Media
2. Reduce the Layers for Engagement
3. The fallacy of requesting a "viral" campaign. You need to interest and then engage.
4. Fox’s response to The Daily Show. Ouch.
5. Zune’s mobile DJs. 4500-mile neighborhood watch program. Microsoft ventures into teledildonics