Promotional Gag to drive Web traffic

July 27, 2007

David Spark at WordCamp 2007

At the Wordpress conference, WordCamp, this past weekend. There was a photographer running around taking photos of people holding up a piece of paper with their blog address on it and then under it, what they wanted to be. The pictures were to be posted up on this site bodyabcs.com which is the home of San Diego Chiropractic. But along with the picture is a caricature of that person in their new dream profession. Well, below is my photo and my dream job. I thought it was an interesting gag for self promotion, but for such a local business, they should only be doing this gag in the San Diego area and not up in San Francisco.

David Spark as Skateboarder

  1. Funny promotional gag
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  • I agree that it's very clever. I like the follow up on it. Guerilla marketing is a good thing.
  • I am glad you liked it!
    Thanks for blogging about it.
    Nice kick flip!

    dk
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