Comments on: How to "Web 2.0-enable" your live event http://www.sparkminute.com/2007/10/17/how-to-web-20-enable-your-live-event/ Social media, brand journalism, content marketing, and all things tech Tue, 07 Feb 2012 23:02:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Explorer : 8 Things Conference Officials Don’t Advertise http://www.sparkminute.com/2007/10/17/how-to-web-20-enable-your-live-event/comment-page-1/#comment-127 Social Media Explorer : 8 Things Conference Officials Don’t Advertise Sat, 20 Oct 2007 04:53:45 +0000 http://www.sparkminute.com/?p=242#comment-127 [...] Related Links You’ll Enjoy 1.    Attending a Conference Without a Laptop 2.    Packing for a Conference and Other Wiley Tricks 3.    What I Loved About (And Learned From) SMX Social Media 4.    10 Presentation Tips From A Professional Trainer 5.    How to “Web 2.0 Enable” Your Live Event [...] [...] Related Links You’ll Enjoy 1.    Attending a Conference Without a Laptop 2.    Packing for a Conference and Other Wiley Tricks 3.    What I Loved About (And Learned From) SMX Social Media 4.    10 Presentation Tips From A Professional Trainer 5.    How to “Web 2.0 Enable” Your Live Event [...]

]]> By: Carla Schlemminger http://www.sparkminute.com/2007/10/17/how-to-web-20-enable-your-live-event/comment-page-1/#comment-126 Carla Schlemminger Wed, 17 Oct 2007 19:33:14 +0000 http://www.sparkminute.com/?p=242#comment-126 David, thanks for the mention. This is probably one of the *most* comprehensive overviews I've seen so far on how to dial up your event and really get more mileage out of the content and energy created at the event. As an employee, I completely agree on staffing. You really need a blog owner who owns the blog and the Web 2.0-ification of content – especially in a frenetic conference environment - AND a cadre of people on tap to develop and/or capture content. The coordination of that content is often not managed by the same person who is physically blogging . (you can’t listen and write and make sure the A/V guy is getting you all the files!). Also, for a moderate-sized yet highly produced conference as ours was, you even need several ‘stringers’ who can cover discussions happening concurrently and tag team. If you're having a user event, these case studies are golden and the posts attendees will look for afterwards if they didn't attend that track or would like their colleagues to hear it. We’ve gotten amazingly positive feedback from customers and partners who were able to relive the moments and for those who couldn’t make it, get up to speed on the discussions by checking out the “Reader’s Digest" version on our blog. You really get it. Carla David, thanks for the mention. This is probably one of the *most* comprehensive overviews I’ve seen so far on how to dial up your event and really get more mileage out of the content and energy created at the event.

As an employee, I completely agree on staffing. You really need a blog owner who owns the blog and the Web 2.0-ification of content – especially in a frenetic conference environment – AND a cadre of people on tap to develop and/or capture content. The coordination of that content is often not managed by the same person who is physically blogging . (you can’t listen and write and make sure the A/V guy is getting you all the files!).

Also, for a moderate-sized yet highly produced conference as ours was, you even need several ‘stringers’ who can cover discussions happening concurrently and tag team. If you’re having a user event, these case studies are golden and the posts attendees will look for afterwards if they didn’t attend that track or would like their colleagues to hear it. We’ve gotten amazingly positive feedback from customers and partners who were able to relive the moments and for those who couldn’t make it, get up to speed on the discussions by checking out the “Reader’s Digest” version on our blog.

You really get it.

Carla

]]>