VIDEO: Ad:Tech 2008: How to get cost per action (CPA) conversions

I ran into Tom Elliott, CEO of CKMG (sounds weirdly like KPMG, but not the same thing), on the show floor at Ad:Tech in San Francisco. They only do CPA (cost per action) advertising. Nothing else. So I asked him, what does it take to set up a successful cost per action campaign. Nothing earth shattering, but it’s essentially the basics. Still, you better know these.

1. Cool tech from VON
2. BofA U2 UMG lawsuit. OnStar off in 2008.
3. VIDEO: Jeff Pulver on the death of video search
4. Hi-tech Hooker Heels
5. VIDEO: You better be creating video-Gary Baker, CEO of ClipBlast!