Comments on: The Social Media Fallacy

By: Ray

Ray — Tue, 21 Oct 2008 20:14:01 +0000

The video was okay, I guess. But there were way too many Asians in it. But that’s just me. I could say the same for the rest of the world for that matter — too many Asians. That’s not your fault though… Or is it?

By: FOCUS ON MESSAGE, NOT ON MEDIA | S.T.

FOCUS ON MESSAGE, NOT ON MEDIA | S.T. — Tue, 29 Jul 2008 18:27:15 +0000

[...] strategy The Social Media Fallacy view presentation (tags: 2.0 web web2.0 publishing) ecco il post originale di David [...]

By: matteo

matteo — Tue, 29 Jul 2008 18:06:28 +0000

Hi David,

Great presentation! I discovered your post while I was reading Mike Manuel’s blog and yours it really worth reading/listening…

I would just like to underline the value of integraition of “traditional” and “new” channels by developing crosmedia messages.

This goal I think works very well with your idea to “focus on message, not medium”.

Ciao!
matteo

By: David Spark

David Spark — Mon, 28 Jul 2008 00:37:06 +0000

Thanks Paul. I like that line. “BE what people are interested in.” I’ll quote you. :)

By: Paul Dunay

Paul Dunay — Mon, 28 Jul 2008 00:11:54 +0000

BRAVO David!

Totally agree with you – putting content first is the best way to put social media to work for you. But not just any old content for content sake. You need compelling content that interests people.

As I have been saying alot internally (and on my blog too) – Don’t interrupt what people are interested in BE what people are interested in!