What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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- Charlene Li leaves Forrester to break out an independent though leader and consultant in the area of emerging technologies.
- Business communications have changed. Even if you try to hide problems, they will eventually be discovered and blow up in your face.
- Social media should not be treated like an advertising campaign. It’s a conversation. And conversations are open ended.
- If you don’t give your audience what they need and want, it doesn’t matter how great a voice you have, they won’t come and listen to you.
Read the entire article and listen to my interview with Charlene Li [28:53m].
Check out other episodes of the “Be the Voice” podcast.