Your audience doesn't care about you. They care about themselves. What are you going to give them? – Be the Voice podcast

by David Spark on August 27, 2008

Episode nine of the “Be the Voice” podcast stars online media mogul Susan Bratton, co-founder and CEO of Personal Life Media.

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Susan Bratton:

Susan Bratton

Summary (Susan Bratton):

  • Podcast production: deliver exactly the same format consistently gives listeners the comfort that you’re there for them.
  • Have an individual in mind (ideally a thought leader) when you’re asking questions during your show.
  • Personal Life Media’s network of 25 programs have taken off thanks to the network effect which we all know by the other name of social media.
  • Don’t be afraid to approach someone yourself if you think you’re the ideal candidate.
  • Ad agencies need to follow UGC, not try to control it, and encourage engagement.
  • Your audience doesn’t care about you. They care about themselves. What are you going to give them?
  • Bloggers are not journalists, but some are. Proceed with caution.

Read the entire article and listen to my interview with Susan Bratton [23:02m].

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Check out other episodes of the “Be the Voice” podcast.

  1. Build your audience by sharing their ideals and beliefs – Be the Voice podcast
  2. The blog is the new resume – Be the Voice podcast
  3. Any problems you're hiding will eventually blow up in your face – Be the Voice podcast
  4. Feed the market what it wants and you don't need to do marketing – Be the Voice podcast
  5. How to launch a community from nothing – Be the Voice podcast

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