For a lot of brands, saying more means saying less. When you're brand-building, you've got a signal-to-noise ratio to maintain. A web address, to me, is just noise. Coke, Snickers and–surprisingly enough–Google all agree with me. They all ended their ads with brand names and taglines only.

Don't get me wrong; I'm a web developer. I'm all for producing microsites and integrating them into campaigns. But you either go all or nothing. Don't tell your customers to go online if there's nothing particularly new or related to the campaign there. It's 2010. They know you have a website.

For a lot of brands, saying more means saying less. When you're brand-building, you've got a signal-to-noise ratio to maintain. A web address, to me, is just noise. Coke, Snickers and–surprisingly enough–Google all agree with me. They all ended their ads with brand names and taglines only.

Don't get me wrong; I'm a web developer. I'm all for producing microsites and integrating them into campaigns. But you either go all or nothing. Don't tell your customers to go online if there's nothing particularly new or related to the campaign there. It's 2010. They know you have a website.

Great writers amaze me. Just found out that Saturday Night Live churns out 45 scripts per episode but only use 15. How does John Stewart manage to be so densely funny night after freakin night?
Thanks to all the funny writers who brighten my days.

Great writers amaze me. Just found out that Saturday Night Live churns out 45 scripts per episode but only use 15. How does John Stewart manage to be so densely funny night after freakin night?
Thanks to all the funny writers who brighten my days.

Since practically every company wants to get into social media, especially the ones that had Super Bowl ads, then why wouldn't they have a link for more information or better yet a continuation of the story?

To just say “Google It” is putting your company's future in the indexing engine of another company. Why take chances when you can simply direct your audience to the exact location?

I'm sure every business has more to say than what can fit in a 30-second ad. Continuing that message or story on a website seems the best marketing tactic. Why leave your audience hanging? If you're teasing them with an ad, close the deal with a website that can move your audience closer to sale or better, tell their friends.

For the most part, I think advertising could benefit from being more Super Bowlesque (although this year's were disappointing). On the other hand, it'd probably get old fast without the expectations of silliness and party atmosphere that the big game provides.

I disagree on always asking your customers to go online, particularly if there's nothing worthy there. Dropping 35k on a top-notch online experience is peanuts compared to Super Bowl ad prices. But that can be a significant chunk of normal advertising time.

The other argument here is search engines: Asking the customer to remember one thing is enough. Let them Google it if they want to know more.

Since practically every company wants to get into social media, especially the ones that had Super Bowl ads, then why wouldn't they have a link for more information or better yet a continuation of the story?

To just say “Google It” is putting your company's future in the indexing engine of another company. Why take chances when you can simply direct your audience to the exact location?

I'm sure every business has more to say than what can fit in a 30-second ad. Continuing that message or story on a website seems the best marketing tactic. Why leave your audience hanging? If you're teasing them with an ad, close the deal with a website that can move your audience closer to sale or better, tell their friends.

For the most part, I think advertising could benefit from being more Super Bowlesque (although this year's were disappointing). On the other hand, it'd probably get old fast without the expectations of silliness and party atmosphere that the big game provides.

I disagree on always asking your customers to go online, particularly if there's nothing worthy there. Dropping 35k on a top-notch online experience is peanuts compared to Super Bowl ad prices. But that can be a significant chunk of normal advertising time.

The other argument here is search engines: Asking the customer to remember one thing is enough. Let them Google it if they want to know more.