Spark Minute http://www.sparkminute.com David Spark's segment on Green 960 AM (formerly 960, The Quake) Wed, 19 May 2010 04:25:49 +0000 http://wordpress.org/?v=2.9.1 en 1.0 http://www.sparkminute.com http://www.sparkminute.com advertising audio be-the-voice-podcast bloggers comedy computing gaming ma mobile products san-francisco search security spark-minute tech-debate tips traveling-geeks twitter-tweets uncategorized video voip web-20 wireless tg09 tg2009 mxp4 1upcom 2008-summer-olympics 3d a-team abc-radio abccom ac-transit accordion accordionist adtech adam-curry adobe adobe-encoder adobe-premiere-pro advertising advice affinitive aggregator agoracom air-miles airfare airlines airplanes airports akamai alec-saunders allbusinesscom allthingsd alltop amazon andrew-eisner andreweisner android andy-beal andy-bowers andy-ihnatko andy-sernovitz angela-shelton anil-dash anyluckyday aol apple apple-ipad ar article-skimmer artists auction-virginity audible audio augmented-reality australia 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economy editorial egnyte electric-cars electronics elf-yourself elsie-escobar elsies-yoga-class email email-marketing embedr empressr enterprise-20 espn ethics events evernote expert-labs extension-fm exuve eye-tracking facebook facebook-connect facebook-friending fans fart-jokes fat-wallet federal feed-readers feedbooks feedera feedly feeds fiction file-sharing film finance finances firing flash-drive flickr flip flip-mino flip-mino-hd flip-mnio-hd flip-ultra flipbook flipclips flow flying followfriday following forrester four-hour-work-week frances-callier frangela fred-han free free-conference-calls free-phone-calls freelance freelancing friendfeed friending friends frys fun-app futurist g1 gallagher gameshow gamespy gamestop gaming garnett-lee gaspedal gatekeeping gay-tech gaza gazaro gazelle geek general-mills george-carlin george-w-bush get-satisfaction getting-things-done gigaom giveaway gmail good-for-the-jews good-morning-silicon-valley google google-buzz google-chat google-chrome-os google-docs google-friend-connect google-maps google-phone google-reader government green green-960 groundswell grover gtd gtd-summit gtd-times gtdtimes guardian-angels hamas hanukkah harassment harpers harpers-index harry-mccracken hdtv headsets heat-maps heckler hoax holiday-cards holiday-greetings holiday-videos how-to hp huffington-post hulu humor ibeatyou icq idc idg ifart ikea impressions improv inaug09 inauguration indeed industry-voice innovation interarbor-solutions international-gaming internet internet-addiction internet-auction internet-radio-show interop intertainment-media interview investing invitations iotum ipad iphone iphone-applications iphone-apps ipod ipod-nano ipods irc isps israel israel-hyman itibiti itravel2000 itunes izzy-video jajah jd-lasica jeremiah-owyang jerry-yang jews jibjab jim-louderback jimmy-pardo job-search jobs jobstercom joe-klocek joe-pulizzi john-c-dvorak john-dvorak john-scott john-selig joseph-jaffe journalism journalist journalists junta42 justin-tv juxt kaiser-permanente karaoke karl-t-ulrich keith-ferrazzi kevin-marks kickboxing kids kpix kqed laid-off lala las-vegas lastfm latitude law-enforcement lawsuit lawyers layoffs lbs leads legal-issues leo-laporte leweb leweb-09 lg libsyn lifehacking lightninglaboratories linkedin liquid-image live-streaming livestream log-management loic-le-muer lost louis-ck loyalty-group lzr-racer mac mac-os-ken macbooks macworld magnifynet making-money-from-podcasting manager-tools mandala marc-horine mark-silva mark-zuckerberg marketing marketing-and-advertising marketing-transformation-services martin-sargent mashable mashups mass-mail matt-belknap maurice-lamarche media-consumption media-in-canada media-relations media-relatoins mediagazer mediasmith meebo memes messaging metro mevio mexico michael-jackson michael-nelson michael-phelps microsoft microsoft-research mike-auzenne military-school mimic mint mistakes mixi mobile mobile-focus mobile-gaming mobile-phones mog mogulus moms morning-show-central moving mp3-players mp3s msft mts mtv muay-thai muni municipal-wi-fi music music-hackers musicians myna nashville natalie-dylan nba nba-finals near-field-communications netflix netvibes networking never-eat-alone never-not-funny new-age-marketing new-media new-rules-of-marketing-and-pr new-york-times news news-media news-readers newsfeeds nextmuni nexus-one nielsen ning nintendo nokia nokia-n82 note-taking nytimes o208 obama-administration obamaicon office office-20 office-space office-supplies officemax oliver-marks oliver-starr olympic-games olympics omnific-pictures onelook onenote oneriot online-ads online-dating online-video operating-systems oracle orange organization orlando-thunder other-inbox ourfirsttimecom outlook p2p paas palestine palm-pre pandora paramount paris parties pascal-levensohn passwords pastories patrick-mauro patty-azzarello paul-dunay pbs pcmagazine pcworld pennsylvania pennsylvania-tourism pepcom perkett-pr personal-life-media personal-messages personal-productivity pete-krainik peter-arthur-stories peter-hirshberg photography photojoy photos photosynthing picocap pincshow pitching pledge-music podcast podcasting podcasts podcenter policy politicians porn-stars powerpoint pr pr-stunt premiere-pro presentations presidency president-obama press price-protectr prints privacy prize procrastination production productivity products-i-love-and-actually-use prostitution prsa psixpda public-relations publictelevision publishing pull-my-finger punchline purim purim-follies quicken qwitter rabbis radian6 radio real-time-content real-time-search recipes recommendation recoverygov recycling relationships renewable-energy rentals reply reply-to-all reporting research research-capital research-in-motion retail retailmenot retrevo reusing rfp riaa rim ripoffs riverbed rob-paravonian robert-scoble roboform roboform2go robogames robogames2009 robot-competition robotics robots rock-band roku roller-derby ross-mayfield roving-bug rsa rsac rss rule-breakers rules rumors saas sales sam-levin samsung samsung-256-gb-ssd san-francisco san-jose san-jose-california sandisk sansa sap satellite-tv saunderslog save save-money scams scanning scobleizer screensaver scuba-cam seagate search search-speech sebastian-rupley second-city security securitydreamer sem seo service sesamestreet sex sex-in-the-city sfama sfmusictech shai-agassi shaq shopping siftables signs silicon-sentier silicon-valley simplyhired skype slate sliderocket smartphone smartphones sms sn09 sneakers social-gaming social-media social-media-club social-media-consultants social-media-fallacy social-network social-networking social-networks socialmedia socialmediabiz socialtext solid-state-drive songsmith sonicliving sony southwest-airlines spam spark-media-solutions spark-minute speed-to-cool speeddatecom spell-check sponsor sponsorship sports squawkbox ssd stand-up stand-up-comedy startups steve-hunt steve-jobs stimulus stimulus-package storage stories storytelling strategies streaming structure students study-aids sumaya-kazi sun sun-microsystems super-bowl super-users supernova susan-bratton swa swaptree swatsummit swimming sxsw task-manager tcg tech-debate techcrunch techmeme technologizer technorati techtv ted ted-conference teens teens-in-tech television terra-numerica texas text-messages texter textual-harassment thailand the-beatles the-cmo-club the-cmo-club-summit the-conversation-group the-daily-show this-week-in-northern-california this-week-in-tech thornton-may thought-leader thought-leadership tickets tim-ferris tim-ferriss tips tivo to-do-list tokbox tons-of-data top-stories toronto toys toys-r-us trade-show trade-shows trading transcribe transcription transit transparency travel traveling-geeks travelling-geeks treemo trends trillian tripwire tsa tuned-in turing tv tweet-a-prize tweetdeck tweeting tweets tweetshare twhirl twinc twingly twit twitter twitterberry twtrcon ui undo-send unemployment usb-drive used-games usedcardboardboxes usedcardboardboxescom usenet ustream-tv vc vcs verizon viacom video video-camera video-conferencing video-games video-holiday-greetings video-mail video-production video-stores videogames videos viral viral-marketing virgin-auction virtual-reality visible-technologies vista voice voice-over-ip voip volunteers votigo vta wabc wabc-radio wall-street-journal wan wan-optimization web-20 web-20-expo web-filter web-os webbie-hd webinknow whatthetrend white-house whole-foods wi-fi widgets wii wiki wikipedia william-shatner windows-7 wireless wom womm word-of-mouth word-of-mouth-marketing wordcamp wordpress workflow world-wide-rave wsj xbox xbox-360 yahoo yapta yoplait youchoosenet zanies zap-reader zdnet zdtv zune zynga Conference mistakes http://www.sparkminute.com/?p=658 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=658 Mike McAllen's mistakes educate and motivate your attendees. Need to concentrate on what they're doing in the room. Go beyond the restaurants and hotels they're staying in. Motivate, educate, and networking. Make the presentations interesting. It's an afterthought. Put more creative behind to actually engage the audience. Ask people what they like and didn't like. People trying to sell stuff to you. Get the top salesmen up on stage and ask them why they're selling so well. You'll learn more from your colleagues. Nobody cares about the CEO talking. If you're going to make a grandiose statement, immediately show what you're talking about. Just tell stories.]]> 658 2009-06-15 22:27:37 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1245119258 _edit_last 1 Could Twitter save us from crappy conference sessions? http://www.sparkminute.com/?p=661 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=661 661 2009-06-14 20:54:13 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1245027254 _edit_last 1 Mistakes at trade shows and how to correct them http://www.sparkminute.com/?p=663 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=663 663 2009-06-14 20:56:25 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1245027386 _edit_last 1 The cool and not-so-cool of Parisian startups http://www.sparkminute.com/?p=1281 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=1281 Traveling Geeks tour in Paris (expla­na­tion, silly video), we sat down for a series of presentations at Paris Developpement, a.k.a. Paris Development Agency, an incubator that was founded and supported by the city of Paris and Paris Chamber of Commerce and Industry. There are 200 people working at 20 companies in this building and they're allowed to stay a maximum of four years. Here's a review of some of those companies we saw. Gostai - Consumer robotics. Creating a universal operating system for robots. Also build applications such as telepresence, entertainment, and surveillance. Focused on low cost robots, around $300. Zoomorama - Go deep into an image and navigate around it all within a page. An example can be seen on Wallstats. Stribe - Promote themselves as a Ning-like service that you can embed directly within your website. Ning actually has more features, but this is very cool in that it layers social features like chat and forums right on top of your site. Their big new announcement is that it has Embed your own community right into your website. They have 4000 customer websites currently. PathMotion - Provide career and job search for career building. Search trajectories of people like them through an index of CVs. Have taxonomy coding. Teacheo - Online tutoring community. Created a virtual classroom. Ebay for tutoring. They make a commission from the tutors. It's a video conferencing and whiteboarding web application. Blueteach is the new service they're about to launch. Online toolkit who would like to enable live teaching and learning experience. Stupeflix - Simplified video production on the web via API for web services. Used by classified and dating websites. Look at samples here.]]> 1281 2009-12-20 23:17:37 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1261365638 _edit_last 1 HOW TO: Approach attendees at a trade show http://www.sparkminute.com/?p=1770 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=1770 David Spark is a journalist, live event videoblogger, and founder of Spark Media Solutions, which gives voice to companies by building their media network. He's a regular on Cranky Geeks and blogs regularly at Spark Minute. Follow him on Twitter @dspark. There are so many physical logistics to concern yourself with when producing a trade show booth. You spend forever designing the booth, determining the messaging, producing videos, setting up your demos, paying off union workers, and then you get to the show... Oh no, wait, how are we going to actually get people to come talk to us? The booth design and the videos aren't cutting it. People are walking right by our booth. How are we going to get people to engage with us and actually come into the booth? You need an opening line. You need to learn to engage with complete strangers in an unreal environment. Below is some advice on how to make that initial connection and how to qualify the value of that relationship. The information is culled from experts in trade show production and from my own experience working in corporate entertainment. It's awkward. Accept it. There's absolutely nothing natural about a trade show environment. It's a mini temporary fluorescent-lit city where extremely attractive women are eager to talk to you. A successful engagement can be determined just by a look or a single opening line. Even salespeople who make their living talking to people are often completely unprepared with how to engage. Unless you live in a mall, no one is ever prepared for trade show engagement. You have to... ...Rehearse. It seems odd to practice working a trade show booth, but a little role playing can really go a long way. And you can actually have a little fun with it. Working a booth at a trade show can be awkward. Really awkward. Step Two: Use the name tag to your advantage]]> 1770 2010-05-14 13:54:49 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1273859690 _edit_last 1 Both advertisers and consumers want mobile ads to be more relevant http://www.sparkminute.com/?p=1783 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=1783 Alcatel-Lucent is offering a new mobile advertising solution, Optism, that acts as a mediator between the media buyer and the mobile carriers. The new mobile advertising solution only delivers permission-based advertisements. That means consumers must opt-in before they receive any marketing messages. The net result is all ads filtered through Optism are personalized and conversational, thereby achieving astonishing response rates - as high as 40 percent. Optism uses Alcatel-Lucent's existing relations with all major carriers to act as a "one stop shop" for purchasing mobile ad campaigns. With all carriers aggregated, purchasing ad space is easy, plus reporting is consistent no matter which carrier(s) carry your campaign. Typically, Optism campaigns begin with a question. The end user responds via SMS, which in turn delivers a relevant response. The goal of this conversational dialogue is to turn what was initially an advertisement into wanted information. For more, watch the interview with Thomas Labarthe, VP Mobile Advertising at Alcatel-Lucent below and check out the Optism blog and interactive brochure. ]]> 1783 2010-05-17 17:17:54 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1274131506 _edit_last 1 An IMS Network Decreases Power Usage and Improves Efficiencies http://www.sparkminute.com/?p=1788 Tue, 30 Nov 1999 00:00:00 +0000 http://www.sparkminute.com/?p=1788 Conservation: TDM switches require constant bandwidth per channel, emit a whopping 1.7 billion kg of CO2 each year in the U.S., which is equivalent to 361,000 cars being driven for a year (1). Operating expenses (OPEX): Power usage of TDM switches account for 2-3 percent of a network's total OPEX (2). Adapting to new user behavior: Phone service with voicemail doesn't cut it anymore. Data networks and voice networks are enmeshed in one giant network that allows people to simultaneous download, chat, video conference, and engage in a variety of online social activities. Offering a far more efficient and next-gen solution is the IP Multimedia Subsystem (IMS) architectural framework which, unifying fixed and cellular switching. Alcatel-Lucent offers its own IMS End-to-End Solution which offers the following benefits:
  • Total communications - from simple voice-over-IP (VoIP) to enhanced multimedia communications.
  • One IMS switch can replace multiple TDM switches. Reduce OPEX with fewer offices to manage.
  • IMS equipment can scale from a few users to thousands.
  • Low energy scalable switches emit less heat, reducing expenses in energy consumption and cooling.
To learn how Alcatel's new communications architecture reduced footprints by 75 percent and power use by 65 percent, make sure to read "Alcatel-Lucent IP Multimedia Subsystem: Eco-efficiency Makes Economic Sense." Then learn how those savings can apply to your enterprise by checking out Alcatel-Lucent Data Network Solutions by business type.]]>
1788 2010-05-17 17:24:53 0000-00-00 00:00:00 open open draft 0 0 post 0 _edit_lock 1274131493 _edit_last 1
News for July 19th, 2006 http://www.sparkminute.com/2006/07/22/news-for-july-19th-2006/ Sat, 22 Jul 2006 22:50:00 +0000 http://www.sparkminute.com/?p=4 sent shares down 20%. While Yahoo’s graphical display ads are booming, its text-based search ads are not. Here's something that won't help you sleep tonight. 80% of malware is getting through your anti-virus program. According to an Australian security group. It’s not that your virus program stinks, it’s just that the virus writers are really good. CinemaNow began offering a download-to-DVD service which can be played on any DVD player, not like their previous version which could only be played on your computer’s DVD player. Reuters is reporting that hospitals are considering embedding RFID tags in surgical tools to prevent leaving them in patients. And filed under, They still don’t get it, WalMart has created the least cool, and most corporate-controlled social network. All content is screened. Parents are alerted. And users can’t email each other. Good luck WalMart. What does James Bond use when he's travelling on the subway? A bulletproof iPod case. That and nine other odd iPod accessories. Spark ponders:
  • Every single social network would have to shut down before I'd join a WalMart social network. And then I'd log in with a false name. I've never been in a WalMart.What would it take for you to join a WalMart social network?
  • I once spent $30 for a jogging band for my shuffle. Thirty dollars for a rubber band. What's the most you've ever spent for an iPod accessory?
  • I love Netflix. I don't know if I'd ever want to download to DVD. The hassle isn't worth it for me, unless they offered something I couldn't get anywhere else, like home movies my grandfather shot.Does the CinemaNow download-to-DVD service look appealing to you?
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4 2006-07-22 22:50:00 2006-07-22 22:50:00 open open news-for-july-19th-2006 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/news-for-july-19th-2006.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
News for July 20th, 2006 http://www.sparkminute.com/2006/07/22/news-for-july-20th-2006/ Sat, 22 Jul 2006 23:07:00 +0000 http://www.sparkminute.com/?p=5 22% increase in street crime. In Vietnam, government approved porn! Or as they’re calling it, an “orthodox sex website” which will teach couples more about healthy sexual intercourse. Turns out married couples in Vietnam are not having enough sex and that’s resulting in divorce and increased prostitution. Heck, we have all the porn we need here and it hasn’t stopped anything. Mobile phone messages have helped organize and coordinate the evacuations of Swedish citizens from Lebanon. And lastly, watch out, that 12-year-old Boy Scout could be a cop. The Hong Kong government will be deploying 200,000 youths to troll the Internet searching for illegal copies of copyrighted music and movies that they will then report to the authorities.]]> 5 2006-07-22 23:07:00 2006-07-22 23:07:00 open open news-for-july-20th-2006 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/news-for-july-20th-2006.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} ATI swallowed. Video Skype. Zune. Google Traffic. http://www.sparkminute.com/2006/07/25/ati-swallowed-video-skype-zune-google-traffic/ Tue, 25 Jul 2006 21:40:00 +0000 http://www.sparkminute.com/?p=6 AMD purchased ATI for $5.6 billion in cash and stock giving the chip maker a strong foothold in the graphic chip market.

The developers of Skype and Kazaa are working on a video distribution service. Code named the Venice Project. They’re entering a market where there’s lots of competition—240 video sharing companies at last count including YouTube which boasts “100 million videos served every day.”

This has been simmering for a while, but now it’s official. Microsoft is going to try to take a bite out of Apple's 3/4 share of the portable player market with the release of Zune—a portable media player with Wi-Fi connectivity.

And Google Maps now includes live traffic information indicated on your route. To get Google Maps on your mobile phone, first check to see if your device is supported, and then download the software.]]>
6 2006-07-25 21:40:00 2006-07-25 21:40:00 open open ati-swallowed-video-skype-zune-google-traffic publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/ati-swallowed-video-skype-zune-google.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
AlwaysOn Stanford Summit, Day 1 http://www.sparkminute.com/2006/07/27/alwayson-stanford-summit-day-1/ Thu, 27 Jul 2006 06:57:00 +0000 http://www.sparkminute.com/?p=7 AlwaysOn Summit at Stanford University yesterday. It’s a powerhouse innovation conference presenting CEOs of some major tech companies. Some highlights. The CEO of the immensely popular user generated video site, YouTube, was a huge hit. The once CEO of MP3.com was not as he desperately tried to equate his failed business with YouTube. Are you willing to dump your desktop software for Web services? Many see it as inevitable. For example, we already use Gmail, Yahoo! Mail, and Hotmail for our personal email. Why not a web-based solution for business mail? Dump Outlook and Lotus Notes. Both Yahoo and Google are now offering hosted mail for businesses that allows you to use your own domain name. Technorati, the blog search engine, has unveiled a new look which better lets you track specific topics in the blogosphere. Today is the last day of the conference. Don’t worry if you can’t make it to Palo Alto. You can watch it live online for free.]]> 7 2006-07-27 06:57:00 2006-07-27 06:57:00 open open alwayson-stanford-summit-day-1 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/alwayson-stanford-summit-day-1.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} AlwaysOn Stanford Summit, Day 2 http://www.sparkminute.com/2006/07/28/alwayson-stanford-summit-day-2/ Fri, 28 Jul 2006 04:38:00 +0000 http://www.sparkminute.com/?p=8 Sun Microsystems argued that you fight it by creating more knowledge. “It may be a leaky bucket, but you just keep filling it faster.” It reminded me of what the late great comedian Bill Hicks once said about other comedians stealing his material. “I don’t care. I'll just write more jokes.” The event ended with on stage experts and the audience placing a series of visionary scientific and societal long ranged bets, such as: - In just a few years, robots will conduct surgery remotely. - The universe will stop expanding. - And my favorite: by the year 2030, Microsoft Windows will require a terabyte to install. If you missed the conference, don’t worry, many of the sessions are available online. Note, as of writing this post, none of the sessions had yet been posted. Hopefully they will be by Friday. My favorites: How Far Will Consumer Generated Media Go? Has the Software as a Service Model Finally Arrived? Has Blogging and Social Networking Changed the Marketing Game? IP Threats What's Your Long Bet?]]> 8 2006-07-28 04:38:00 2006-07-28 04:38:00 open open alwayson-stanford-summit-day-2 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/alwayson-stanford-summit-day-2.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Block the Entire Internet with DOPA http://www.sparkminute.com/2006/07/31/block-the-entire-internet-with-dopa/ Mon, 31 Jul 2006 01:17:00 +0000 http://www.sparkminute.com/?p=9 Deleting Online Predators Act or DOPA. This poorly thought out and vague legislation could turn school-level Internet access into a filmstrip. Although they had MySpace in mind when they wrote it, the legislation wants to block any site that allows users to post profiles and communicate with other users. Sounds like, I don’t know, the entire Internet. Think you know blogs? Then put your money where your RSS links are. BetUS.com is taking bets on which blog will be #1 on Technorati’s top 100 list on New Year’s Eve. Technorati is a search engine that tracks conversations in the blogosphere. The top contenders (and their odds of winning) are Boing Boing (+200), Engadget (+225), and TechCrunch (+600).]]> 9 2006-07-31 01:17:00 2006-07-31 01:17:00 open open block-the-entire-internet-with-dopa publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/block-entire-internet-with-dopa.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} New iPhone? Boston Wi-Fi. CNN copies Current TV. Dotcom desperation redux. http://www.sparkminute.com/2006/08/01/new-iphone-boston-wi-fi-cnn-copies-current-tv-dotcom-desperation-redux/ Tue, 01 Aug 2006 03:49:00 +0000 http://www.sparkminute.com/?p=10 Motorola’s version tanked, and now LG has one distributed through Verizon. Cost, $150. Holds 1000 songs and you can download songs for $2. It looks pretty sharp. The city of Boston is considering a plan for municipal Wi-Fi. But instead of looking toward private companies to do the deed as San Francisco has, they’re aiming to create a public non-profit. CNN has decided to take a cue from San Francisco’s Current TV, the do-it-yourself cable news network. They launched CNN Exchange, a hub for people to submit and share their news videos. And it smells like dotcom desperation once again. Software incubator Cambrian House pulled off a poorly planned publicity stunt. Using the theory that any news about Google gets press, they decided to arrive unannounced at Google’s campus with 1000 pizzas, completely forgetting that employees at Google get fed for free by world class chefs. I looked at Cambrian House’s site and I honestly can’t tell you what they do. It appears this vaporware company wants you to submit business ideas to their site via a Web form. Watch the 9 minute video of the event and stick to the end when they get kicked off Google’s campus.]]> 10 2006-08-01 03:49:00 2006-08-01 03:49:00 open open new-iphone-boston-wi-fi-cnn-copies-current-tv-dotcom-desperation-redux publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/07/new-iphone-boston-wi-fi-cnn-copies.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} E3 Powered Off? Digg User Profile for Sale. Colbert Challenges Wikipedia. http://www.sparkminute.com/2006/08/01/e3-powered-off-digg-user-profile-for-sale-colbert-challenges-wikipedia/ Tue, 01 Aug 2006 18:53:00 +0000 http://www.sparkminute.com/?p=11 computer gaming expo E3 been cancelled? Has it been downsized? No, it's BOTH. The loudest and brightest trade show appears to be evolving into a smaller form. The problems? Nobody’s brain is wired to take that much stimulation. For the companies involved, the costs outweigh the benefits. But the show quickly lost its power when rumors say Nintendo, Microsoft, Sony, and EA multilaterally decided to pull out. user’s profile is up for sale on eBay. Digg is the popular news linking site that lets users select and promote stories. Turns out top linking users are in hot demand ever since Weblogs’ CEO Jason Calcanis made a controversial offer to pay top linkers $1000 a month for linking. And Stephen Colbert may be the most influential online TV celebrity. He did a hysterical piece on Wikipedia, calling it the democracy of information. He called out all his viewers to add bogus information to the entry on Elephants. The call went out, and people responded.]]> 11 2006-08-01 18:53:00 2006-08-01 18:53:00 open open e3-powered-off-digg-user-profile-for-sale-colbert-challenges-wikipedia publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/e3-powered-off-digg-user-profile-for.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} AOL Gives up on Dial Up. ESPN Charges ISPs. iTunes Add-ons. http://www.sparkminute.com/2006/08/03/aol-gives-up-on-dial-up-espn-charges-isps-itunes-add-ons/ Thu, 03 Aug 2006 01:19:00 +0000 http://www.sparkminute.com/?p=12 AOL has finally given up…on dial-up. Yes, don’t expect to receive anymore “1000 Hours Free!” CDs. AOL has decided to make its proprietary services and content free for all users with broadband access. It’s been a long time coming. Advertising revenue for AOL shot up 40% last quarter, while at the same time the company lost close to 1 million dial up subscribers. If you’re an AOL dial up user, don’t worry, they will still continue to support your overpriced Internet access. And who’s going to pay for Internet video? Well, ISPs, says ESPN. ESPN has decided to charge Internet service providers for the right to carry its broadband Web service ESPN 360. This is the complete opposite of the net neutrality debate which says users should pay for high bandwidth content like video. ESPN’s theory is if ISPs don’t carry their content, users will shop for other ISPs that do carry their content. And CNET has a list of some very cool iTunes add-ons.]]> 12 2006-08-03 01:19:00 2006-08-03 01:19:00 open open aol-gives-up-on-dial-up-espn-charges-isps-itunes-add-ons publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/aol-gives-up-on-dial-up-espn-charges.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} A MacBook Hacked http://www.sparkminute.com/2006/08/03/a-macbook-hacked/ Thu, 03 Aug 2006 15:56:00 +0000 http://www.sparkminute.com/?p=13 two security researchers demonstrated a hack of a MacBook through a flaw in the wireless device. They purposely hacked the MacBook to show that it’s not as invulnerable as Apple protests it to be. They say Windows and Linux devices are also vulnerable. Security expert Phil Zimmerman suggested you connect via wired connection to minimize risk. The security experts who conducted the hack are working with Apple to come up with a driver patch. Don't panic. This is purely a demonstration of fallibility. No reports of this being done in the wild as of yet. Stay safe by updating your drivers and updating your virus protection software.]]> 13 2006-08-03 15:56:00 2006-08-03 15:56:00 open open a-macbook-hacked publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/macbook-hacked.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} LG Chocolate bitter. AOL free 5 GB. Hold off on Vista. Damon’s Kirk. http://www.sparkminute.com/2006/08/04/lg-chocolate-bitter-aol-free-5-gb-hold-off-on-vista-damons-kirk/ Fri, 04 Aug 2006 14:05:00 +0000 http://www.sparkminute.com/?p=14 dissed the LG Chocolate, the iPhone-like device from LG and Verizon. It’s not user-friendly like an iPod says Mossberg, and according to his tests the songs you buy work better than free songs you load onto it. If you’re bummed, don’t worry, there are rumors aplenty that Steve Jobs will unveil an iPhone and a new line of MacBooks at the Apple developers’ conference in San Jose on Monday. And for AOL, which is making all of its services for free is also adding for free 5 gigabytes of online storage. And it appears that they are going to drop the price of their dial-up service from $26 a month to only $10 a month. I’ll actually be appearing on KQED’s “This Week in Northern California” tonight at 7:30pm discussing this story in greater detail. Hold off on Windows Vista. Every expert I’ve read so far says to absolutely not install it if they go into production this October. It is still far too buggy. And the most important story, the Internet Movie Database is reporting that Matt Damon will be playing the part of a young James T. Kirk in the eleventh Star Trek movie.]]> 14 2006-08-04 14:05:00 2006-08-04 14:05:00 open open lg-chocolate-bitter-aol-free-5-gb-hold-off-on-vista-damons-kirk publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/lg-chocolate-bitter-aol-free-5-gb-hold.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} "People in the know" valuing companies. Apple’s options oops. http://www.sparkminute.com/2006/08/07/people-in-the-know-valuing-companies-apples-options-oops/ Mon, 07 Aug 2006 02:03:00 +0000 http://www.sparkminute.com/?p=15 cover story about local boy Kevin Rose's Digg.com and other young Web 2.0 entrepreneurs. A main point of contention is the claim that Digg is worth $200 million according to “people in the know.” Listen up budding journalists. If you’re looking to value a company, simply ask someone who is smarter than you to make a guess, and then instead of using their name, refer to them as “a person in the know.” Who would have known that Business Week would be using the same Rolodex as the National Enquirer. Apple costars with CNET in the latest installment of "Oops, I Mis-Valued My Options." Apple says investors should not trust any earnings since September, 2002. While Apple suffered a 5% dip in its stock price as a result, announcements from this week's World Wide Developers Conference in San Jose may cause it to bounce back. Rumor sites predict the release of the Mac Pro, an Intel-update to the PowerMac line. Also in San Jose this week, check out the ZeroOne festival of art and digital culture.]]> 15 2006-08-07 02:03:00 2006-08-07 02:03:00 open open people-in-the-know-valuing-companies-apples-options-oops publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/people-in-know-valuing-companies.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} AOL’s search "screw up." Mac’s Time Machine. SpongeBob for money. http://www.sparkminute.com/2006/08/08/aols-search-screw-up-macs-time-machine-spongebob-for-money/ Tue, 08 Aug 2006 05:12:00 +0000 http://www.sparkminute.com/?p=16 AOL released twenty million to the public it was quite embarrassing, or as they like to say, “a screw up.” Although none of the search results identified any individual user, they were tied to a unique user number. For example, user 17556639 wanted information on “How to kill your wife,” “pictures of dead people,” “decapatated (sic) photos,” and “poop.” And another user asked, “How long will the swelling last after my tummy tuck?” John, I want you to know I never noticed it. At the World Wide Developers Conference in San Jose, Steve Jobs revealed a new backup system called Time Machine that not only simply backs up your data, but supposedly can also go back in time to recover anything you’ve ever backed up. And Google has struck a deal with Viacom that lets individual website owners generate revenue by posting ad-sponsored episodes of shows like “SpongeBob SquarePants” and MTV’s “Laguna Beach: The Real Orange County.” Only sites with 100,000 viewers a month can apply.]]> 16 2006-08-08 05:12:00 2006-08-08 05:12:00 open open aols-search-screw-up-macs-time-machine-spongebob-for-money publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/aols-search-screw-up-macs-time-machine.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} My arrival to The Quake http://www.sparkminute.com/2006/08/09/my-arrival-to-the-quake/ Wed, 09 Aug 2006 03:00:00 +0000 http://www.sparkminute.com/?p=17 announced my arrival.]]> 17 2006-08-09 03:00:00 2006-08-09 03:00:00 open open my-arrival-to-the-quake publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/my-arrival-to-quake.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Nokia Tunes? Mylo’s Wi-Fi calls. Peeing in public. http://www.sparkminute.com/2006/08/09/nokia-tunes-mylos-wi-fi-calls-peeing-in-public/ Wed, 09 Aug 2006 03:35:00 +0000 http://www.sparkminute.com/?p=18 iPhone, Nokia has already moved into the online music arena with the purchase of Loudeye, a digital music distributor. It’s all part of their master plan to tie their phones with a music download service which will probably be pretty uncomfortable for their operator customers who already have similar services in place. In other phone news, Sony has released the Mylo, a very cool device that looks like a shrunken PSP with a slide out keyboard. It’s a media player with Wi-Fi access, Web, email, Yahoo! Messenger, and Skype. Meaning if you’re in a Wi-Fi hotspot you can make free or near free phone calls. This device could be a boon for cities that have municipal Wi-Fi. Are you listening Mountain View? And would you pee in the middle of the street where everyone could see you? Well, if you happen to go in this public toilet in Switzerland you might.]]> 18 2006-08-09 03:35:00 2006-08-09 03:35:00 open open nokia-tunes-mylos-wi-fi-calls-peeing-in-public publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/nokia-tunes-mylos-wi-fi-calls-peeing.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} The Public Interest for 8/9/06 http://www.sparkminute.com/2006/08/10/the-public-interest-for-8906/ Thu, 10 Aug 2006 05:31:00 +0000 http://www.sparkminute.com/?p=19 19 2006-08-10 05:31:00 2006-08-10 05:31:00 open open the-public-interest-for-8906 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/public-interest-for-8906.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Kevin Rose not worth $60 million. Search AOL data. Protect your searches. http://www.sparkminute.com/2006/08/10/kevin-rose-not-worth-60-million-search-aol-data-protect-your-searches/ Thu, 10 Aug 2006 05:59:00 +0000 http://www.sparkminute.com/?p=20 Digg. Unlike what Business Week claimed on its cover, Rose says he’s not worth $60 million. He’s not worth any million. His company isn’t profitable and in truth, he says he can’t afford a couch for his apartment. Following up on AOL’s accidental release of user search data, developers have already written Web applications to help you dig through the 439 megabytes of information. Voyeurs are having a field day pouring over the results. Although nobody is mentioned by name, they do have unique ID numbers. But given search behavior already one user has been identified. Another has proven himself to be quite perverted. That would be user 927 who conducted searches on—and I’m not making this up—human mold, little dog sex, testicle festivals, and Disney porn. Luckily for users like 927, there is a way to maintain your search privacy. To prevent a search engine from cataloguing your queries, set your browser to not accept cookies from your search engine of choice. CNET has specifics on how to do this and alternative ways to protect your privacy when you search.]]> 20 2006-08-10 05:59:00 2006-08-10 05:59:00 open open kevin-rose-not-worth-60-million-search-aol-data-protect-your-searches publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/kevin-rose-not-worth-60-million-search.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Google says don’t fear us, fear the government. Men who play BINGO are pansies. http://www.sparkminute.com/2006/08/11/google-says-dont-fear-us-fear-the-government-men-who-play-bingo-are-pansies/ Fri, 11 Aug 2006 05:18:00 +0000 http://www.sparkminute.com/?p=21 shouldn’t worry about his company releasing your personal data, but rather the government. And not just the U.S. government, but any government that forces Google to give up a customer’s search history. Schmidt had in the past fought a request by the Department of Justice to release user search data. His comments were in response to AOL publicly releasing search data of more than 600,000 users. Because of safeguards in place, Schmidt said at a search conference in San Jose, that it was an impossibility for Google to make a similar mistake. Later, the CEO recanted a little and said, “Never say never.” AOL’s blunder has put new life into a Federal proposal that would restrict data that Internet companies can collect. Technology lobby groups think it’s absurd that the FTC would do a better job managing data than Google or Yahoo. And are you a man that plays BINGO? Are you willing to admit it? According to game hosting company St. Minver, men often use female names when they play BINGO because they’re afraid people will make fun of them. And the three most popular names happen to be Zoe, Alexis, and Rachel. My favorite male-oriented BINGO sites are Rainbow Bingo, The Bingo Zone, and Emerald Bingo.]]> 21 2006-08-11 05:18:00 2006-08-11 05:18:00 open open google-says-dont-fear-us-fear-the-government-men-who-play-bingo-are-pansies publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/google-says-dont-fear-us-fear.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Cell phone traffic reports. SMS fingerprint. BetOnSports leaves U.S. http://www.sparkminute.com/2006/08/13/cell-phone-traffic-reports-sms-fingerprint-betonsports-leaves-us/ Sun, 13 Aug 2006 06:57:00 +0000 http://www.sparkminute.com/?p=22 IntelliOne Technologies has developed a system that determines road speeds by the location of drivers’ cell phones. The technology has been tested and delivered accurate roadway speeds within three miles an hour. You have a unique style of handwriting. Could you also have a pattern to your mobile phone text messaging? Researchers at the University of Leichester will analyze messages in hopes they can uncover an individual’s SMS style. Be careful how you text on your phone. They’re using the information to implicate individuals in criminal investigations. BetOnSports, a publicly traded offshore casino indicted by prosecutors for taking bets in the U.S., has shut down its stateside operations where it collected more than 70% of all its bets. The shutdown, said one spokesman, was to signal to investors that they are a responsible organization. The company then announced that eight hundred employees will be losing their jobs in Costa Rica and Antigua, where the virtual company has its operations. Feel free to place any bet you like on this site. My booking system is simple. I don’t collect anything, and I don’t pay anything out.]]> 22 2006-08-13 06:57:00 2006-08-13 06:57:00 open open cell-phone-traffic-reports-sms-fingerprint-betonsports-leaves-us publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/cell-phone-traffic-reports-sms.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Verizon’s DVR. Apple and the Pod people. Kawasaki’s advice. http://www.sparkminute.com/2006/08/15/verizons-dvr-apple-and-the-pod-people-kawasakis-advice/ Tue, 15 Aug 2006 06:18:00 +0000 http://www.sparkminute.com/?p=23 Verizon is set to launch a multi-room DVR tomorrow. Similar to a TiVo, but you can access all your saved shows on two other TVs as well. The unit also doubles as a media hub to store your pictures and music. Media centers and multi-room DVRs are not new, but Verizon is tying this new DVR into its fiber network which they’re spending $20 billion to build out over the next 10 years. Cable companies are scared, and they should be. As should any business with the word “Pod” in their name. It appears Apple has sent a threatening letter to Profit Pod, a handheld device for remotely reading the metrics of arcade machines. All the other Pod people have been forewarned. That includes you, podiatrists. And Guy Kawasaki has posted some great advice on how to get a job in Silicon Valley. His preparations include show up early for tips from the receptionist, and grill the first person that interviews you with questions like “What are you concerned about in filling this role?” and “What are the hot buttons of the other people I’ll be meeting?” It’s a must read, plus for some casual reading I’ve got a site with more than 2800 classic comic books. Download them for free Captain Marvel.]]> 23 2006-08-15 06:18:00 2006-08-15 06:18:00 open open verizons-dvr-apple-and-the-pod-people-kawasakis-advice publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/verizons-dvr-apple-and-pod-people.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} RIAA: Mussolini and Hitler’s love child? Radio Shack won’t take batteries back, but Dell will http://www.sparkminute.com/2006/08/16/riaa-mussolini-and-hitlers-love-child-radio-shack-wont-take-batteries-back-but-dell-will/ Wed, 16 Aug 2006 03:33:00 +0000 http://www.sparkminute.com/?p=24 Recording Industry Association of America or RIAA brought a file-sharing lawsuit against a man who died. Having the sensitivity of a love child between Mussolini and Hitler, the record association offered the mourning family a 60-day grieving period before they began to depose the dead man’s children for a suit against his estate. After a massive online outcry of “You bastards,” the RIAA has decided to drop the case. Dell is on fire. No, literally. It appears the batteries in laptops they’ve been selling for the past few years are catching on fire. Good luck returning an open case of batteries to Radio Shack. But at Dell, they’re going to take back 4.1 million of them. What’s more embarrassing is reports show that Dell has known about their hot battery problem for years. For those of you who want to keep your batteries cool and lasting longer, don’t use any external devices like USB drives and shut down all unused services. Here are some more battery life saving tips.]]> 24 2006-08-16 03:33:00 2006-08-16 03:33:00 open open riaa-mussolini-and-hitlers-love-child-radio-shack-wont-take-batteries-back-but-dell-will publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/riaa-mussolini-and-hitlers-love-child.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Don’t believe the spyware hype. http://www.sparkminute.com/2006/08/17/dont-believe-the-spyware-hype/ Thu, 17 Aug 2006 00:31:00 +0000 http://www.sparkminute.com/?p=25 Business Week are scaring us with a story that MySpace is now responsible for the upsurge in spyware. The article claims that spyware vendors are creating profiles that automatically download and install spyware to your machine just by visiting their page. That is true, but it’s also true for any page on the Internet. It’s purely a sensational story to pump up Webroot, an anti-spyware vendor who provided the alarming information. Here’s my huge tip regarding spyware that many people don’t know. You need to run multiple anti-spyware programs to get rid of all your spyware. While you can get by with one anti-virus program, you can’t with just a single anti-spyware program. I suggest you start with the following: Lavasoft's Ad-Aware, Spybot Search and Destroy, and believe it or not, Webroot's Spy Sweeper.]]> 25 2006-08-17 00:31:00 2006-08-17 00:31:00 open open dont-believe-the-spyware-hype publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/dont-believe-spyware-hype.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Cool IM Tools http://www.sparkminute.com/2006/08/17/cool-im-tools/ Thu, 17 Aug 2006 00:37:00 +0000 http://www.sparkminute.com/?p=26 Trillian, a single IM application that lets you communicate with AOL, MSN, Yahoo, and ICQ instant messaging programs. If you’re on someone else’s computer, but you still want to IM, Meebo offers a Web-based meta-IM version similar to Trillian. Want to make new friends? Similarly named Meetro, a Palo Alto-based company, is a location-aware social messenger. It integrates the aforementioned IM programs with the insanely popular social network MySpace. Log on to see who’s available to chat right now in your area. And if you’re not already on Skype, the free voice chat program, get on it. Call another Skype user anywhere in the world for free, or call any phone for just pennies a minute. And I know you’re not going to believe me when I say it, but the sound quality is often better than your landline phone. Try them all out and let me know what you think.]]> 26 2006-08-17 00:37:00 2006-08-17 00:37:00 open open cool-im-tools publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/cool-im-tools.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Cool tools for runners and cyclists. http://www.sparkminute.com/2006/08/17/cool-tools-for-runners-and-cyclists/ Thu, 17 Aug 2006 00:40:00 +0000 http://www.sparkminute.com/?p=27 Bones in Motion’s BiM Active is a virtual coach on your cell phone. Using the GPS chip in your phone, the program measures your speed, distance, and elevation. It creates great workout reports and maps that appear on your phone and the Web. The $10 a month service is currently only available for Sprint and Nextel customers. Instead of waiting for BiM Active to work with your phone, try Navman’s Sport.Tool line of devices. Strapped to your arm it tracks distance and speed, and will beep if you fall below a set minimum pace. They also have a device for skiers and a waterproof version for swimmers. In my online search, prices varied widely from $70 to $170. For a zero cost mapping of your run, choose from a host of websites (WalkJogRun.net, Gmap Pedometer, MapMyRun) that offer ways to map your run route over Google Maps. When you travel, use these tools to find run routes that others have already mapped out. Keep up the pace when you’re running by downloading a Podrunner music mix for your iPod. Produced by DJ Steve, these one hour mixes all run at a fixed beat per minute. Pick the heart pumping rate that’s most in tune with your pace. And for those of you city runners, the San Francisco Dolphin South End Runners group has running routes with maps available. And if you're in San Francisco, you have to run through Golden Gate Park.]]> 27 2006-08-17 00:40:00 2006-08-17 00:40:00 open open cool-tools-for-runners-and-cyclists publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/cool-tools-for-runners-and-cyclists.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} The Public Interest for 8/17/06 http://www.sparkminute.com/2006/08/17/the-public-interest-for-81706/ Thu, 17 Aug 2006 00:57:00 +0000 http://www.sparkminute.com/?p=28 28 2006-08-17 00:57:00 2006-08-17 00:57:00 open open the-public-interest-for-81706 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/public-interest-for-81706.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Friendster to become Sue-ster? Search AOL CTO "canned." Snakes on a Waste of Eight Months. http://www.sparkminute.com/2006/08/22/friendster-to-become-sue-ster-search-aol-cto-canned-snakes-on-a-waste-of-eight-months/ Tue, 22 Aug 2006 01:54:00 +0000 http://www.sparkminute.com/?p=29 Friendster? Well, they just made another $10 million in VC funding. But it doesn’t look like that money is going to go into building a better Friendster, but probably a better Lawsuit-ster. You see Friendster was just awarded a patent for their social networking technology. And the buzz in the market now is the only reason a trio of VC firms bought the failing social network is so that they can sue every social network into oblivion or maybe collect some licensing fees. We’ll just have to wait and see. Somebody's going to pay for releasing search behavior from more than 600,000 AOL users, and that person is –drum roll- Chief Technology Officer Maureen Govern who didn't even make it to her one year paper anniversary at the company. Dreams do come true. Brian Finkelstein who either wisely spent or wasted the last eight months of his life writing the diary "Snakes on a Blog" about the production of the movie "Snakes on a Plane" was invited to the premiere at Grauman’s Chinese Theatre. Finkelstein got free airfare and a hotel. New Line Cinema got $15.3 million. Finkelstein just posted his account yesterday.]]> 29 2006-08-22 01:54:00 2006-08-22 01:54:00 open open friendster-to-become-sue-ster-search-aol-cto-canned-snakes-on-a-waste-of-eight-months publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/friendster-to-become-sue-ster-search.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} YouTube finds the money. Anheuser Busch Films. Microsoft accepts open source? http://www.sparkminute.com/2006/08/23/youtube-finds-the-money-anheuser-busch-films-microsoft-accepts-open-source/ Wed, 23 Aug 2006 01:54:00 +0000 http://www.sparkminute.com/?p=30 YouTube say he wasn’t going to put pre-roll ads on user-posted videos. And he didn’t. Instead, he’s letting advertisers create their own YouTube spaces just like any user. Plus he’s letting these advertisers sell ads on their own sites. Yes, ads with ads. How will this work? Well, Paris Hilton now has a YouTube site with videos to promote her album. And on the site, Warner Bros. Records, the ones producing Paris, sold ad placement for “Prison Break,” a show on Fox which is owned by News Corp., a direct competitor to Time Warner who owns Warner Bros. Records. In other topsy turvy advertising news: Anheuser Busch, the beer company responsible for creating entertaining and award winning ads is opening up an in-house film and TV production company to make humorous shorts and sitcom-type programs for distribution over the Internet and cell phones. And Microsoft has invited developers of its number one competitor in the browser space, Firefox, to Redmond, Washington to test its browser in their Windows Vista lab. It’s the first major acceptance by the proprietary software king that open source software is playing a critical role.]]> 30 2006-08-23 01:54:00 2006-08-23 01:54:00 open open youtube-finds-the-money-anheuser-busch-films-microsoft-accepts-open-source publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/youtube-finds-money-anheuser-busch.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Sony buys Grouper. No Segway in UK. One Click Sex Offender Reporting. Polls are open at Business Week http://www.sparkminute.com/2006/08/24/sony-buys-grouper-no-segway-in-uk-one-click-sex-offender-reporting-polls-are-open-at-business-week/ Thu, 24 Aug 2006 00:39:00 +0000 http://www.sparkminute.com/?p=31 Sony has purchased video sharing site Grouper for $65 million. Based in Sausalito, Grouper has a whopping 1% of the market which is actually pretty impressive when you take YouTube out of the mix and realize that in the video sharing space they have about 240 competitors. Sony will use Grouper to distribute and promote its films and TV programs as well as sell ads. The Segway. The over-hyped overpriced human transport will no longer be seen on the streets or sidewalks of Great Britain. The government invoked a 170 year old act to ban the $5000 transporter’s use in public spaces. That same act also bans the playing of football on public highways. Amazon.com brought us one click shopping and now Microsoft is introducing “one click sex offender reporting.” Introduced in the UK, users of their instant messaging programs can report suspicious chatters with a click which then takes you to a live police officer. And Business Week has opened the polls for their Best of the Web contest.]]> 31 2006-08-24 00:39:00 2006-08-24 00:39:00 open open sony-buys-grouper-no-segway-in-uk-one-click-sex-offender-reporting-polls-are-open-at-business-week publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/sony-buys-grouper-no-segway-in-uk-one.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} AT&T protecting your privacy? Apple settles with Creative. More battery recalls. Watch TV at work http://www.sparkminute.com/2006/08/24/att-protecting-your-privacy-apple-settles-with-creative-more-battery-recalls-watch-tv-at-work/ Thu, 24 Aug 2006 19:34:00 +0000 http://www.sparkminute.com/?p=32 they’re suing 25 data brokers who they claim posed as customers and fraudulently accessed private phone records. Wasn’t it just four months ago that we discovered they’d been volunteering this information to the NSA without questioning the legality of it? And to bring the irony full circle, a congressional investigation discovered that the U.S. government spent $30 million last year buying personal data from data brokers just like the ones AT&T is suing. Apple has agreed to pay Creative $100 million to settle its supposed use of the “Zen patent” which spells out some very vague methods for navigating, organizing and accessing music. In addition, Apple is recalling 1.8 million Sony batteries for fear they’ll burst into flames as has been reported with some Dell notebook batteries which are also manufactured from Sony. And for those of you who like to watch TV at work, but don’t have a TV at your desk, check out ChooseAndWatch.com. It’s a great site for watching streaming videos.]]> 32 2006-08-24 19:34:00 2006-08-24 19:34:00 open open att-protecting-your-privacy-apple-settles-with-creative-more-battery-recalls-watch-tv-at-work publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/att-protecting-your-privacy-apple.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Zune’s mobile DJs. 4500-mile neighborhood watch program. Microsoft ventures into teledildonics http://www.sparkminute.com/2006/08/28/zunes-mobile-djs-4500-mile-neighborhood-watch-program-microsoft-ventures-into-teledildonics/ Mon, 28 Aug 2006 05:16:00 +0000 http://www.sparkminute.com/?p=33 the Zune player, is set to turn users into mobile DJs. The new media player with built-in Wi-Fi will let users stream music to up to four people. This is not yet confirmed, but Microsoft has confirmed that Toshiba, the manufacturer of the device, has filed a license to be able to do this with the FCC. Late last week an Internet user in Dallas, Texas caught a gang of thieves in Liverpool, England by watching a webcam. While watching he happen to witness some crooks break into a store. Quickly he called the Merseyside police and they were able to get to the store in time to nab the thieves. A crime foiled thanks to the Merseyside Police’s new 4500-mile radius neighborhood watch program. And soon your XBOX360, the high def networked gaming device, could be sexually gratifying. The process of stimulating another user sexually from another location through a computer network is a science known as teledildonics. And unbeknownst to Microsoft, they may have found themselves to be the unlikely participants thanks to the Xbox Live Vision Camera, which allows a user to press a button on his controller which causes the remote user’s controller to vibrate.]]> 33 2006-08-28 05:16:00 2006-08-28 05:16:00 open open zunes-mobile-djs-4500-mile-neighborhood-watch-program-microsoft-ventures-into-teledildonics publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/zunes-mobile-djs-4500-mile.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} eBay finally capitalizes on Skype. Google goes after MS Office. Beware of AOL 9.0 http://www.sparkminute.com/2006/08/28/ebay-finally-capitalizes-on-skype-google-goes-after-ms-office-beware-of-aol-90/ Mon, 28 Aug 2006 22:59:00 +0000 http://www.sparkminute.com/?p=34 Last year eBay bought the cheap-to-free voice calling program Skype for $2.6 billion and everyone knew they were going to eventually add a click-to-call feature that would allow buyers to speak directly with sellers. Well, they’ve finally done it. eBay has partnered with Google to add this feature. The service will use both Skype and Google Talk and Google will be the exclusive supplier of text ads for eBay. In other “We saw it coming” news, Google has been setting its sights on loosening the noose on Microsoft’s near stranglehold of the office application market. I alluded to this in an earlier Spark Minute, but now Google Apps for your domain is officially available, offering private domain labeled calendaring, email, and Web development for free. I’m sure we’ll soon see Google Spreadsheets and Writely, the Web-based word processing application joining the fold. And my last piece of news is a warning. Stay away from the new version of AOL, version 9.0. Do not download it. It appears to install applications without proper warning and if you want to get rid of it, it doesn’t uninstall cleanly. AOL refers to this as a “design flaw” and they say they’re working on a fix.]]> 34 2006-08-28 22:59:00 2006-08-28 22:59:00 open open ebay-finally-capitalizes-on-skype-google-goes-after-ms-office-beware-of-aol-90 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/ebay-finally-capitalizes-on-skype.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Singapore to Wi-Fi. Windows Vista on schedule? More MS Office competitors. Advice to protect your search. http://www.sparkminute.com/2006/08/29/singapore-to-wi-fi-windows-vista-on-schedule-more-ms-office-competitors-advice-to-protect-your-search/ Tue, 29 Aug 2006 20:43:00 +0000 http://www.sparkminute.com/?p=35 the island of Singapore has decided it’s going to canvas its entire nation with a Wi-Fi signal. And it’s only going to cost them $3.2 billion. And you thought your cable bill was high. And despite warnings from many critics including former Microsoft blogger Robert Scoble, it appears that Microsoft will release the first version of Windows Vista to reviewers within days. That means they may make their target to deliver the operating system before the end of the year. And the prices for the four different versions of the OS are rumored to vary from $100 up to $350. Yesterday I referenced Google’s attempt to go after Microsoft’s near complete domination of the office application market. Well, they’re not alone. Red Herring has a story up that reviews seventeen Web-based applications that are also trying to eat a piece of the office application pie. And given all the concern surrounding the security of searching thanks to AOL’s inappropriate release of 20 million searches, Lifehacker has some great advice on protecting your Web searches. No solution is 100% safe, but this advice and the recommended tools will help get you there.]]> 35 2006-08-29 20:43:00 2006-08-29 20:43:00 open open singapore-to-wi-fi-windows-vista-on-schedule-more-ms-office-competitors-advice-to-protect-your-search publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/singapore-to-wi-fi-windows-vista-on.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} AT&T exposes another 19,000 customers. Berkeley students online sensitivity training. Free Google books. Download YouTube to Video iPod. http://www.sparkminute.com/2006/08/30/att-exposes-another-19000-customers-berkeley-students-online-sensitivity-training-free-google-books-download-youtube-to-video-ipod/ Wed, 30 Aug 2006 17:16:00 +0000 http://www.sparkminute.com/?p=36 hackers have stolen credit card information from 19,000 customers who signed up for DSL equipment on AT&T’s site. That incentive to sign up online for DSL to save a couple dollars of month kind of backfired. AT&T said they’ll contact those people whose information was exposed. Nearly 6,000 Berkeley students entering school this year will have to undergo an online sensitivity training course before the university grants them Internet privileges. The video the students will have to watch will explain the perils of drawing unwanted attention through file sharing, instant messaging, and posting personal data on social networks like Facebook and MySpace. Looking for some last minute summer reading? Google, who has been in the process of scanning and indexing a library of books, announced that they will make some public domain books like Aesop Fables and Dante’s Inferno available for free download and PDF print out. And for those of you obsessed with YouTube, but don’t have time to watch online, TubeSock offers a way for you to download videos to iTunes and iPod Video.]]> 36 2006-08-30 17:16:00 2006-08-30 17:16:00 open open att-exposes-another-19000-customers-berkeley-students-online-sensitivity-training-free-google-books-download-youtube-to-video-ipod publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/att-exposes-another-19000-customers.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} The Public Interest – 8/31/06 http://www.sparkminute.com/2006/08/31/the-public-interest-%e2%80%93-83106/ Thu, 31 Aug 2006 21:28:00 +0000 http://www.sparkminute.com/?p=37 37 2006-08-31 21:28:00 2006-08-31 21:28:00 open open the-public-interest-%e2%80%93-83106 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/public-interest-83106.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Radio Shack Unplugs 400. Cox and Comcast email blocking. Action Comics #1 Online! http://www.sparkminute.com/2006/08/31/radio-shack-unplugs-400-cox-and-comcast-email-blocking-action-comics-1-online/ Thu, 31 Aug 2006 22:46:00 +0000 http://www.sparkminute.com/?p=38 Radio Shack said to 400 employees as it emailed them a note that said, "Unfortunately, your position is one that has been eliminated." The message went on to say take 30 minutes to say goodbye and then leave. Obviously Radio Shack doesn’t use Cox Cable’s email service. Users have complained that Cox is flagging and deleting outbound email they think is spam and not telling the sender it’s doing this. Nor are they admitting anything to the press. According to tests by Broadband Reports, they’re definitely doing this. And it turns out that Comcast is guilt of this behavior for incoming email as well. The charge? They’re blocking entire domains like NetZero and the site that many argue started the Internet, The Well. If you’re waiting for blocked email to come through, may I suggest you take a moment to read the comic that started it all. Issue number one of Action Comics which introduced Superman can now be viewed online. Some lucky person who actually had a copy of it has scanned it for everyone to read.]]> 38 2006-08-31 22:46:00 2006-08-31 22:46:00 open open radio-shack-unplugs-400-cox-and-comcast-email-blocking-action-comics-1-online publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/radio-shack-unplugs-400-cox-and.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Some favorite videos to watch http://www.sparkminute.com/2006/09/01/some-favorite-videos-to-watch/ Fri, 01 Sep 2006 00:11:00 +0000 http://www.sparkminute.com/?p=39 23 episodes of their Showtime show are available for free on Google Video. Fans of the sweet American Idol winner Kelly Clarkson should take ten minutes out to have that image tainted by watching a video of her hammered at a Metal Skool concert. She participates in a rather cool rendition of Guns and Rose’s “Sweet Child of Mine.” Warning, the video has an astonishing amount of profanity. For those of you who would like to be more productive watching video, you’ll probably find the sessions at the TED conference about technology, entertainment, and design more interesting. Watch thought provoking videos from speakers like Al Gore, Nicholas Negropante, Tony Robbins, and David Pogue. And if you’d like to learn how to actually make a video, Israel Hyman produces IzzyVideo, a series of short videos that teach you different aspects of digital video production.]]> 39 2006-09-01 00:11:00 2006-09-01 00:11:00 open open some-favorite-videos-to-watch publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/some-favorite-videos-to-watch.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} More video sharing sites http://www.sparkminute.com/2006/09/01/more-video-sharing-sites/ Fri, 01 Sep 2006 00:13:00 +0000 http://www.sparkminute.com/?p=40 YouTube, which ones should be paying attention to? Grouper, recently purchased by Sony, has a very dynamic interface. Plus it allows users to post video comments, and save their favorite videos to their iPod or post to their blog. Motionbox is designed for the people who want to post videos yet not edit them. Throw up a ten minute clip, and using the thumbnail filmstrip users can highlight the thirty seconds they actually want their friends and family to watch. Want to make money posting videos? YouTube won’t cough up the cash, but Revver and eefoof will. Supposedly, the guys in lab coats that produced the highly viral video of the Mentos and Diet Coke fountain made more than $25,000 in their share of advertising revenue from Revver. Video production is becoming a standard skill that almost every teenager now knows how to do. Nobody cares if you can create a PivotTable on your Excel spreadsheet. They want to know if you can produce a highly viral video.]]> 40 2006-09-01 00:13:00 2006-09-01 00:13:00 open open more-video-sharing-sites publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/more-video-sharing-sites.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Personal productivity applications http://www.sparkminute.com/2006/09/01/personal-productivity-applications/ Fri, 01 Sep 2006 00:14:00 +0000 http://www.sparkminute.com/?p=41 Hiveminder isn’t. Search, tag, prioritize, and date your tasks. Or create a group and assign tasks like instructing which roommate needs to pick up toilet paper. If you plan on billing any of those “to do” items, try TimeTracker and Simplybill. The first will manage your time and the second will create and manage invoices. Simplybill has a free trial, but for extended use the cost is $25 a month. Lastly, if you’re ready to make the plunge, Goowy and Foldera offer Web-based interfaces to get your entire life in order. It includes Web-based calendars, contacts, email, and instant messaging. I’d recommend these solutions if you’re constantly bouncing from computer to computer and you’re not carrying a notebook computer.]]> 41 2006-09-01 00:14:00 2006-09-01 00:14:00 open open personal-productivity-applications publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/personal-productivity-applications.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Online help for commuters http://www.sparkminute.com/2006/09/01/online-help-for-commuters/ Fri, 01 Sep 2006 00:16:00 +0000 http://www.sparkminute.com/?p=42 Mapquest and Google Maps. But what if you need directions and you’re not near your computer? Well, both have mobile versions. Unfortunately, Mapquest’s version costs $4 a month. Luckily, Google Maps is free plus it offers traffic updates. Make sure your phone is supported. If not, you can always check traffic updates online. Gas prices are out of control, and that’s why I turn to GasBuddy.com to find the cheapest gas. But rarely do I plan that well in advance, so instead when I’m on the road I send a text message of my zipcode to Synfonic and it spits back the location of the three lowest priced stations. For those of us who are slaves to San Francisco’s transit system, MUNI, we’ve turned to NextBus where you can find out via PC or mobile phone when your bus will arrive. Unfortunately, NextBus tracks only ten different routes. But the number one problem with commuting is sheer boredom. And for that, I’d recommend bookmarking The Quake’s daily schedule.]]> 42 2006-09-01 00:16:00 2006-09-01 00:16:00 open open online-help-for-commuters publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/online-help-for-commuters.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Start videoconferencing http://www.sparkminute.com/2006/09/01/start-videoconferencing/ Fri, 01 Sep 2006 00:19:00 +0000 http://www.sparkminute.com/?p=43 Skype user, you’re already equipped for 1-on-1 videoconferencing. Want to invite more people to the video party? Install Festoon, a Skype and Google Talk add-on that delivers a free multipoint solution for videoconferences of up to 200 people. If you don’t have a webcam, SightSpeed a free videoconference program for 1-on-1 calls, has a deal where they’ll give you a free Creative webcam for a one year subscription. The paid subscription enables you to make simultaneous video calls with up to four people. Videoconferencing requires full attention. While you can get away with multi-tasking on an audio conference call, in a videoconference it’s hard to hide and considered rude. Most importantly our faces and our eyes can convey a lot of meaning especially when we’re communicating with someone who is not a native English speaker.]]> 43 2006-09-01 00:19:00 2006-09-01 00:19:00 open open start-videoconferencing publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/08/start-videoconferencing.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Laser chips. Warner Music goes YouTube. Dorks at Laguna Beach. http://www.sparkminute.com/2006/09/18/laser-chips-warner-music-goes-youtube-dorks-at-laguna-beach/ Mon, 18 Sep 2006 22:14:00 +0000 http://www.sparkminute.com/?p=44 silicon-based chip that shoot information to other chips via laser beams instead of wires. The advance is a 1000-fold improvement in speed that could also reduce the cost of computers. Realizing that more people go to YouTube to watch videos than to Warner Music website, the record company has decided to allow YouTube to legally host its videos in exchange for advertising revenue. It’s a significant move that others will probably follow realizing that ultimately videos as they’ve known for many years are advertisements for the talent which allow them to sell branded content, like records, t-shirts, posters, and ringtones. What happens when you take the cool attractive kids from Laguna Beach and you flood it with a lot of computer nerds?—lots of people having no sex. Experience the frustration yourself with MTV’s soon-to-be-released 3D online game, “Virtual Laguna Beach.” I’m a seventh level poser. Try to make me care about you.]]> 44 2006-09-18 22:14:00 2006-09-18 22:14:00 open open laser-chips-warner-music-goes-youtube-dorks-at-laguna-beach publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/09/laser-chips-warner-music-goes-youtube.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Google’s YouTube vs. MySpace video. No more Wal-Marting Across America. A correspondent in Second Life. Telemarketer Counterscript http://www.sparkminute.com/2006/10/16/googles-youtube-vs-myspace-video-no-more-wal-marting-across-america-a-correspondent-in-second-life-telemarketer-counterscript/ Mon, 16 Oct 2006 22:59:00 +0000 http://www.sparkminute.com/?p=45 MySpace has a video offering of its own, but its users are posting YouTube videos on their pages. Once YouTube determines an ad model for embedded videos, MySpace will surely want a cut. The ordinary folksy couple that was blogging about "Wal-Marting Across America" in their RV just happen to be freelance journalists for The Washington Post paid by Wal-Mart's PR division. Paying a couple to do this is not the wrong the thing. The wrong thing is that they kept this hidden. Wal-Mart had been accused earlier by the NYTimes of paying off bloggers to write about them. But the tone of the article was way off base. That move was actually transparent and no money was offered. They approached bloggers who were talking about them positively and negatively and offered them information (or their side of a currently exposed story about healthcare), which is the ultimate currency of bloggers. Maybe they should have taken a cue from Reuters who hired a correspondent to report on the the virtual world of Second Life. And if you want to get back at telemarketers, either sign up for the National Do Not Call list or use a telemarketer counterscript. Print it out and have it nearby your phone.]]> 45 2006-10-16 22:59:00 2006-10-16 22:59:00 open open googles-youtube-vs-myspace-video-no-more-wal-marting-across-america-a-correspondent-in-second-life-telemarketer-counterscript publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/googles-youtube-vs-myspace-video-no.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Me on KQED-Google purchases YouTube http://www.sparkminute.com/2006/10/16/me-on-kqed/ Mon, 16 Oct 2006 23:11:00 +0000 http://www.sparkminute.com/?p=46 ]]> 46 2006-10-16 23:11:00 2006-10-16 23:11:00 open open me-on-kqed publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/me-on-kqed.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Zune: The Date Killer? Google’s solar. Computer commercials. Free Wi-Fi at the airport. http://www.sparkminute.com/2006/10/17/zune-the-date-killer-googles-solar-computer-commercials-free-wi-fi-at-the-airport/ Tue, 17 Oct 2006 18:15:00 +0000 http://www.sparkminute.com/?p=47 Microsoft's Zune it'll kill your chances of meeting a girl. That's according to Steve Jobs who tried to deflate the value of the supposed iPod killer's new Wi-Fi music broadcast system. To fight rising electricity bills, Google's installing a massive solar electricity system with enough power to supply 1,000 homes. Take a trip down geek memory lane as PC World profiles 26 years of computer history as seen through old commercials posted on YouTube. And lastly, Stuck at an airport and you don't want to pay for Wi-Fi? Sit outside the premium lounges and you just may be able to snipe a free connection.]]> 47 2006-10-17 18:15:00 2006-10-17 18:15:00 open open zune-the-date-killer-googles-solar-computer-commercials-free-wi-fi-at-the-airport publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/zune-date-killer-googles-solar.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} iPod with Windows virus. DSL for $10 a month. Are you an Internet addict? http://www.sparkminute.com/2006/10/18/ipod-with-windows-virus-dsl-for-10-a-month-are-you-an-internet-addict/ Wed, 18 Oct 2006 21:40:00 +0000 http://www.sparkminute.com/?p=48 recently shipped Video iPods are packaged with a Windows virus. That's a free pre-installed download. But don't rush to buy the Video iPod yet. Rumor is the widescreen touch version of the Video iPod will be out in December. DSL for $10 a month. That's what AT&T is promising for customers as long as the FCC approves its $80 billion merger with BellSouth. Do you live for connectivity? Stanford study finds that one in eight Americans is in an Internet addict.]]> 48 2006-10-18 21:40:00 2006-10-18 21:40:00 open open ipod-with-windows-virus-dsl-for-10-a-month-are-you-an-internet-addict publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/ipod-with-windows-virus-dsl-for-10.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} The "New" features in IE 7. We don’t want free Wi-Fi. http://www.sparkminute.com/2006/10/19/the-new-features-in-ie-7-we-dont-want-free-wi-fi/ Thu, 19 Oct 2006 21:23:00 +0000 http://www.sparkminute.com/?p=49 released Internet Explorer 7 today. Don't get so excited over the "new" features like tabbed browsing which have already been a part of Firefox and many second-tiered browsers for more than six years. Free Wi-Fi in San Francisco may take a little longer than we expected. Last night a town hall meeting degenerated into shouting at Google and Earthlink, the companies that will be building the free wireless infrastructure. One owner of a multi-unit property threatened Google saying he would have no part of the free Wi-Fi and that he would block the signal from his renters. The Google rep reassured the angry landlord that he can't block the air.]]> 49 2006-10-19 21:23:00 2006-10-19 21:23:00 open open the-new-features-in-ie-7-we-dont-want-free-wi-fi publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/new-features-in-ie-7-we-dont-want-free.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Boy Scouts and the MPAA. The VC "20 Minute Rule." SJ Mercury News layoffs http://www.sparkminute.com/2006/10/23/boy-scouts-and-the-mpaa-the-vc-20-minute-rule-sj-mercury-news-layoffs/ Mon, 23 Oct 2006 03:06:00 +0000 http://www.sparkminute.com/?p=50 offering Boy Scouts a badge for "Respecting copyrights." Thomas Friedman will tell you that digital content has made the world flat. In Silicon Valley's world of VC money, they're operating under a different twenty minute rule, which states that VCs won't fund a start up unless it's a less than twenty minute drive from their office. And some sad news to a good source to the Spark Minute. The San Jose Mercury News is rumored to be laying off 101 employees by mid-December. No comment yet from Cruella DeVille.]]> 50 2006-10-23 03:06:00 2006-10-23 03:06:00 open open boy-scouts-and-the-mpaa-the-vc-20-minute-rule-sj-mercury-news-layoffs publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/boy-scouts-and-mpaa-vc-20-minute-rule.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Scary Yahoo! videos. Bush and "The Google." Google lawsuits. http://www.sparkminute.com/2006/10/24/scary-yahoo-videos-bush-and-the-google-google-lawsuits/ Tue, 24 Oct 2006 05:17:00 +0000 http://www.sparkminute.com/?p=51 Second Annual Halloween Videoblog Festival. Send in your scariest video or just attend their Santa Monica party where the main attraction will be Amanda Congdon, former host of Rocketboom. As if referring to an interstate in Southern California, our fearless leader, George W., admitted to CNBC that he's used "The Google." This ranks up there with his argument during the Presidential debates about "The Internets." And can Google redefine new legal uses of content that favor their use of content? If so, it'll make that purchase of YouTube all worthwhile.]]> 51 2006-10-24 05:17:00 2006-10-24 05:17:00 open open scary-yahoo-videos-bush-and-the-google-google-lawsuits publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/scary-yahoo-videos-bush-and-google.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Firefox 2.0. Veeker. Google Custom Search. http://www.sparkminute.com/2006/10/25/firefox-20-veeker-google-custom-search/ Wed, 25 Oct 2006 05:56:00 +0000 http://www.sparkminute.com/?p=52 Mozilla launches Firefox 2.0. The update lets you customize your free browser with special add-ons. To thank Mozilla for all they've stolen, Microsoft's Internet Explorer team sent Firefox a congratulatory cake. For mobile videographers, sign up for Veeker. A mobile video sharing site that goes live today. Shoot a video with your phone. Upload it and then share it on Veeker or with all your friends on MySpace. And lastly, Google launches Custom Search for your site. Create your own topic-specific search, customize it, put it on your Web site, and make money from it. Question is will a Google Custom Search tool on Bob's Bay Fishing find fishing information better than just using Google.]]> 52 2006-10-25 05:56:00 2006-10-25 05:56:00 open open firefox-20-veeker-google-custom-search publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/firefox-20-veeker-google-custom-search.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} views 1 Cell phone lowers sperm count? Buy now, Vista later. http://www.sparkminute.com/2006/10/26/cell-phone-lowers-sperm-count-buy-now-vista-later/ Thu, 26 Oct 2006 13:36:00 +0000 http://www.sparkminute.com/?p=53 study by the American Society for Reproductive Medicine, men who use their cell phone more than 4 hours a day have lower sperm counts, less motile sperm, and more irregularly shaped sperm. The only thing that is quite large is their phone bill. And don't let yet another delay of Windows Vista prevent you from buying a new computer this holiday season. In an effort to not continually piss off it's already strained relationships with PC manufacturers, Microsoft is offering a voucher program for a free or discounted copy of Vista and Office in 2007 if you buy a computer today. Given the massive delays and the negative press, those Vista vouchers may only be worth the paper their printed on.]]> 53 2006-10-26 13:36:00 2006-10-26 13:36:00 open open cell-phone-lowers-sperm-count-buy-now-vista-later publish 0 0 post 0 podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Sony’s sad profits. More whores on MySpace and Facebook. And who cares about Oracle OpenWorld? http://www.sparkminute.com/2006/10/27/sonys-sad-profits-more-whores-on-myspace-and-facebook-and-who-cares-about-oracle-openworld/ Fri, 27 Oct 2006 00:57:00 +0000 http://www.sparkminute.com/?p=54 battery recall fiasco has put a whopping 94% dent into their profits. I'm sure the delay of the Playstation 3 was party to the profit decline. Could MySpace and Facebook be imploding from their own success? In an effort to win the "I have the most friends" game, many users have unwittingly approved invitations from spammers, marketers, and online whores. Membership last month in MySpace and Facebook dropped 4% and 12% respectively. And finally, a pat on the back for me. I went the entire week completely ignoring Oracle OpenWorld. And no, I'm not even giving them a link. They won't link me.]]> 54 2006-10-27 00:57:00 2006-10-27 00:57:00 open open sonys-sad-profits-more-whores-on-myspace-and-facebook-and-who-cares-about-oracle-openworld publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/sonys-sad-profits-more-whores-on.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Don’t comment about commentary. No more free ride for Comedy Central. Hell.com is pricey. http://www.sparkminute.com/2006/10/30/dont-comment-about-commentary-no-more-free-ride-for-comedy-central-hellcom-is-pricey/ Mon, 30 Oct 2006 06:35:00 +0000 http://www.sparkminute.com/?p=55 you can't comment at the conference about commentary. Yes, ironies of ironies, but Nielsen BuzzMetrics, a company responsible for tracking consumer generated media, content and commentary, had a conference on this very subject, yet didn't allow anyone to report or blog about it. The days of free YouTube promotion for The Daily Show and The Colbert Report may be over. It appears that Viacom has asked the uber video sharing site to pull all the highly-viewed Comedy Central videos. And just in time for Halloween, Hell.com is up for sale. Expected price is $1 million. And as of today, we know of no offers yet for purgatory.com.]]> 55 2006-10-30 06:35:00 2006-10-30 06:35:00 open open dont-comment-about-commentary-no-more-free-ride-for-comedy-central-hellcom-is-pricey publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/dont-comment-about-commentary-no-more.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Congdon to the big 3. Hoovers vs. LinkedIn. Classic interview mistakes. http://www.sparkminute.com/2006/10/30/congdon-to-the-big-3-hoovers-vs-linkedin-classic-interview-mistakes/ Mon, 30 Oct 2006 20:27:00 +0000 http://www.sparkminute.com/?p=56 she's signed a vlogging deal with one of the three major TV networks. We'll find out which one later this week. Business research site Hoovers will begin treading where LinkedIn has been for quite some time: Business social networking. Both sites are focused on making business contacts. But unlike LinkedIn, on Hoovers who will make the introductions will not be known until the introduction actually happens. And if you're heading out to interview for a job, don't make the classic mistake of being rude to the receptionist and talking negatively about your past employers. Read all ten classic interview mistakes.]]> 56 2006-10-30 20:27:00 2006-10-30 20:27:00 open open congdon-to-the-big-3-hoovers-vs-linkedin-classic-interview-mistakes publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/congdon-to-big-3-hoovers-vs-linkedin.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Yahoo! buy AOL? MySpace fingerprints your tunes. Don’t make a deal with Google Video. http://www.sparkminute.com/2006/10/31/yahoo-buy-aol-myspace-fingerprints-your-tunes-dont-make-a-deal-with-google-video/ Tue, 31 Oct 2006 20:06:00 +0000 http://www.sparkminute.com/?p=57 Fortune magazine says Yahoo! is in negotiations to buy AOL. The online powerhouse blew it with YouTube - a content house on the way up. Will they be able to pull it off with AOL - a content house on the way down? Yahoo! has been trying for quite some time to make an original content play of its own. MySpace looks to East Bay company Gracenote and its audio fingerprinting technology to block copyrighted music that MySpace users upload to their personal pages. And don't bother lining up to make a revenue share deal with Google Video. Unless you've got 1000 hours of content behind you, I'd suggest you go with a smaller outfit like Revver that can make deals with just a single video.]]> 57 2006-10-31 20:06:00 2006-10-31 20:06:00 open open yahoo-buy-aol-myspace-fingerprints-your-tunes-dont-make-a-deal-with-google-video publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/10/yahoo-buy-aol-myspace-fingerprints.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Viacom changes its mind with YouTube. Google continues it’s attack on MS Office. Cingular’s music plan. http://www.sparkminute.com/2006/11/02/viacom-changes-its-mind-with-youtube-google-continues-its-attack-on-ms-office-cingulars-music-plan/ Thu, 02 Nov 2006 06:00:00 +0000 http://www.sparkminute.com/?p=58 Those clips that were recently pulled down, are now coming back up. And Google has purchased JotSpot for about $50 million. The Web collaborative application tool should help Google's effort to take over Microsoft's domination of the office application market. Lastly, Cingular who was rumored to have made a deal with Apple, just announced plans to start a mobile music service in conjunction with Napster, Yahoo! Music, and eMusic.]]> 58 2006-11-02 06:00:00 2006-11-02 06:00:00 open open viacom-changes-its-mind-with-youtube-google-continues-its-attack-on-ms-office-cingulars-music-plan publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/viacom-changes-its-mind-with-youtube.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Comedy Central blocked my ZDTV video from YouTube http://www.sparkminute.com/2006/11/02/comedy-central-blocked-my-zdtv-video-from-youtube/ Thu, 02 Nov 2006 21:20:00 +0000 http://www.sparkminute.com/?p=59 59 2006-11-02 21:20:00 2006-11-02 21:20:00 open open comedy-central-blocked-my-zdtv-video-from-youtube publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/comedy-central-blocked-my-zdtv-video.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Diebold can’t even accurately complain. Robo-calling Republicans on the loose. http://www.sparkminute.com/2006/11/06/diebold-cant-even-accurately-complain-robo-calling-republicans-on-the-loose/ Mon, 06 Nov 2006 20:00:00 +0000 http://www.sparkminute.com/?p=60 HBO for its film "Hacking Democracy" saying that "Truth and accurate reporting are the biggest casualties of the film." A cogent point had Diebold seen the movie. But like a voting machine that can't accurately count votes, Diebold's examples in the letter were citing a completely different film, VoterGate. To make matters worse, the film they were complaining about hadn't even aired yet. Still HBO allowed Diebold to complain about their film once it did air. Damn those robo-calling Republicans. They're out there pretending to be representing local democratic candidates calling constituents seven or eight times just to annoy them. A tactic that could get someone so irritated they'd vote Republican. And it doesn't matter if you're on the national Do Not Call list, political parties are exempt.]]> 60 2006-11-06 20:00:00 2006-11-06 20:00:00 open open diebold-cant-even-accurately-complain-robo-calling-republicans-on-the-loose publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/diebold-cant-even-accurately-complain.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} CNN covers robocall Republicans. Hacking Democracy on Google Video. Can I photograph my polling place? http://www.sparkminute.com/2006/11/07/cnn-covers-robocall-republicans-hacking-democracy-on-google-video-can-i-photograph-my-polling-place/ Tue, 07 Nov 2006 17:45:00 +0000 http://www.sparkminute.com/?p=61 Republican members are supposedly posing as local democratic candidates and repeatedly calling democratic voters at all hours just to annoy them. HBO's Hacking Democracy, the documentary that Diebold complained about yet didn't see is now available in full on Google video. Given all this controversy, you're probably asking yourself, "Can I photograph my polling place?" Well, it varies state by state. But in California you're not allowed to photograph or videotape people coming in and out of a polling place with the intent of dissuading someone from actually voting. But there doesn't seem to be any clear ruling against it when you're actually in the booth. If you think something fishy is happening at your polling place, like a malfunctioning voting machine, call 1-866-OUR-VOTE. It's the hotline for the National Campaign for Fair Elections.]]> 61 2006-11-07 17:45:00 2006-11-07 17:45:00 open open cnn-covers-robocall-republicans-hacking-democracy-on-google-video-can-i-photograph-my-polling-place publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/cnn-covers-robocall-republicans.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Web 2.0 companies from Israel http://www.sparkminute.com/2006/11/08/web-20-companies-from-israel/ Wed, 08 Nov 2006 06:09:00 +0000 http://www.sparkminute.com/?p=62 Web 2.0 conference. The Web 2.2 conference. And yesterday I attended Israel Web Tour, a conference of Israeli Web 2.0 companies. For those of you not yet in the know, Web 2.0 is the hot new buzzword to describe the next wave of Internet applications most often based on the power of social networks. My favorite companies showcased included Yedda, a site where people share knowledge. Sort of like Yahoo! Answers, but it's actually working and it's also portable. Which means you can include topic-specific questions and answers on your own site. Another one that seemed too good to be true, was SkyLow, an aggregator of budget airlines which Expedia and Travelocity don't include. Most useful in Europe where there are about 100 budget airlines. In the demo I saw I actually witness the program pull up a roundtrip ticket for a dollar. And my last favorite company was Trusted Opinion, a social network of your friends' opinions. The coolest part of the application was the 3D animated visual of your network's opinions. Check out the rest of the companies showcased.]]> 62 2006-11-08 06:09:00 2006-11-08 06:09:00 open open web-20-companies-from-israel publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/web-20-companies-from-israel.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Forget the Zune. http://www.sparkminute.com/2006/11/09/forget-the-zune/ Thu, 09 Nov 2006 19:14:00 +0000 http://www.sparkminute.com/?p=63 We're less than a week away from the release of Zune, Microsoft's iPod killer, and I predict it's going to go over like a fart in church. Microsoft has so pissed off all the non-iPod MP3 player manufacturers that were strong-armed into adopting their failed PlaysForSure platform only to watch Microsoft abandon it themselves while they developed a third proprietary system that only works with the Zune. Universal Music Group will benefit though. They're getting more than $1 for every $250 Zune sold. The Zune is a failure out of the box. Because its most enticing feature is its Wi-Fi network music sharing feature that only connects with other Zune players. That means you might be able to use this new feature months after you buy the device. And if you do, you better use it quick. Songs beamed to you can only be played only three times within three days. Next Tuesday is the launch date and I'm expecting there will be some more important news to cover that day.]]> 63 2006-11-09 19:14:00 2006-11-09 19:14:00 open open forget-the-zune publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/forget-zune.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} 61 http://www.sparkminute.com/?p=146 65.38.178.7 2007-05-10 15:05:17 2007-05-10 19:05:17 1 pingback 0 0 Skype click-to-call ecommerce available. http://www.sparkminute.com/2006/11/10/skype-click-to-call-ecommerce-available/ Fri, 10 Nov 2006 15:45:00 +0000 http://www.sparkminute.com/?p=64 Well, all our predictions were right. Skype 3.0 beta is now available with this feature. What this means is instead of just posting a phone number on your online store, you can add a click-to-call button to instantly connect buyers with sellers. Disney claims it's sold more than a half a million films through Apple's iTunes in less than two months. It’s possible this announcement will push the rumored deal that Fox is working on to sell its films on iTunes. And that hip creative kid in the Mac commercials, Justin Long, is getting the axe. Although the scripts were written to show him winning the Mac-PC debate, most people really liked Joel Hodgman, the comedian that played the PC, and wanted to stomp the smug Mac kid.]]> 64 2006-11-10 15:45:00 2006-11-10 15:45:00 open open skype-click-to-call-ecommerce-available publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/skype-click-to-call-ecommerce.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} iPod owners are thieves. Ryze purchased by Nokia? Amanda Condon to HBO. CB radio gets violent. http://www.sparkminute.com/2006/11/13/ipod-owners-are-thieves-ryze-purchased-by-nokia-amanda-condon-to-hbo-cb-radio-gets-violent/ Mon, 13 Nov 2006 19:22:00 +0000 http://www.sparkminute.com/?p=65 If you own an iPod, you're a thief. That's according to Universal Music Group chairman and CEO Doug Morris. And that's why he demanded his record company get a percentage of every Zune sold in addition to standard music licensing fees for downloads. Zune is Microsoft's new MP3 player that goes on sale tomorrow. Rumor that Nokia has either purchased or heavily invested in the San Francisco-based business social networking site, Ryze. Amanda Congdon, the former host of the popular video blog Rocketboom, is close to announcing a TV development deal with HBO. And just when you thought it was safe to use your CB radio, two morons from Florida prove us wrong. After six years of arguing over their CB radios, the two men decided to finally meet and settle their dispute with mace and a revolver in a Wal-Mart parking lot.]]> 65 2006-11-13 19:22:00 2006-11-13 19:22:00 open open ipod-owners-are-thieves-ryze-purchased-by-nokia-amanda-condon-to-hbo-cb-radio-gets-violent publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/ipod-owners-are-thieves-ryze-purchased.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} In-flight iPods. Sony PS3 not backwardly compatible? Air guitar t-shirt http://www.sparkminute.com/2006/11/14/in-flight-ipods-sony-ps3-not-backwardly-compatible-air-guitar-t-shirt/ Tue, 14 Nov 2006 20:50:00 +0000 http://www.sparkminute.com/?p=66 Apple announced a deal with six airlines to integrate its iPod with the back-of-the-seat in-flight entertainment systems. Load up your video iPod with episodes of Lost and you can avoid suffering through the in-flight movie. For those of you anxiously waiting for this Friday's release of the Sony PS3, hold onto your old gaming consoles. Reports are claiming that the new gaming system isn't as backwardly compatible as originally claimed. Supposedly, 200 games suffer in quality or simply don't play on the new system. And lastly, the air guitar t-shirt gives hope for the musically hopeless. No need to place your fingers on the frets, just move your arms while clothed in this wearable instrument shirt and you'll be bleeding a riff.]]> 66 2006-11-14 20:50:00 2006-11-14 20:50:00 open open in-flight-ipods-sony-ps3-not-backwardly-compatible-air-guitar-t-shirt publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/in-flight-ipods-sony-ps3-not.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Cisco geeks out the new A’s stadium. Google a liar? Surprising spam and porn numbers. http://www.sparkminute.com/2006/11/15/cisco-geeks-out-the-new-as-stadium-google-a-liar-surprising-spam-and-porn-numbers/ Wed, 15 Nov 2006 20:52:00 +0000 http://www.sparkminute.com/?p=67 Cisco plans to turn the new A's stadium in Fremont into a digital wonderland. With a wireless device in hand you'll be able to order anything from concessions to instant replays. Or if you don't like the person sitting next to you, send a chat request to the clown on the upper deck with the green "A" painted on his chest. Google denied reserving $500 million to resolve YouTube's legal woes. After yesterday's completed purchase, we found out it was about half that. The UK's Inquirer reports there are only ten people to blame for 80% of the world's spam. And the U.S. Justice Department claims that only 1% of the pages on the Internet contain porn.]]> 67 2006-11-15 20:52:00 2006-11-15 20:52:00 open open cisco-geeks-out-the-new-as-stadium-google-a-liar-surprising-spam-and-porn-numbers publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/cisco-geeks-out-new-as-stadium-google.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} YouTube goes after TechCrunch. Congdon on ABC News. http://www.sparkminute.com/2006/11/16/youtube-goes-after-techcrunch-congdon-on-abc-news/ Thu, 16 Nov 2006 19:20:00 +0000 http://www.sparkminute.com/?p=68 YouTube has sent a cease and desist letter to TechCrunch, the popular Web 2.0 blog, for copyright infringement. Yes, they're usually the target, but I guess if you want to score points you have to play offense sometimes. The issue is a tool TechCrunch created to download YouTube videos to your PC. You should know that many of these tools already exist. But YouTube, the same site that uses the defense that it's not responsible for content uploaded by its users, states in the letter that TechCrunch's download tool is a tortuous interference of many business practices. The stories that Amanda Congdon of Rocketboom fame will be going to HBO are true, but she's also going to be hosting a weekly video blog for ABC News Digital.]]> 68 2006-11-16 19:20:00 2006-11-16 19:20:00 open open youtube-goes-after-techcrunch-congdon-on-abc-news publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/youtube-goes-after-techcrunch-congdon.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} PS3 on sale. MPAA losing more friends. http://www.sparkminute.com/2006/11/17/ps3-on-sale-mpaa-losing-more-friends/ Fri, 17 Nov 2006 18:43:00 +0000 http://www.sparkminute.com/?p=69 Sony's PlayStation 3 or PS3 went on sale at the Metreon in San Francisco. Although initially priced well above its competitors, Microsoft's XBOX 360 and Nintendo's Wii, all these gaming consoles require accessories and more importantly games to play them which will quickly even the price level across all. And the reason the gaming market is outpacing the film industry in revenue is because gaming is not an extremely price sensitive market. But what Sony really lacks is a breakout title that is only available on the PS3. The MPAA's motto, you can watch movies the way we want you to watch them. Their latest lawsuit is against Load 'N Go, a video store that sells both DVDs and iPods. If you buy both, they'll rip the DVDs and load them onto your iPod. The MPAA argues that the act of decrypting the code on a DVD is a violation of a copyright act. But, the act of purchasing a video and copying it for your own personal use is protected under the home recording act.]]> 69 2006-11-17 18:43:00 2006-11-17 18:43:00 open open ps3-on-sale-mpaa-losing-more-friends publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/ps3-on-sale-mpaa-losing-more-friends.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} BofA U2 UMG lawsuit. OnStar off in 2008. http://www.sparkminute.com/2006/11/21/bofa-u2-umg-lawsuit-onstar-off-in-2008/ Tue, 21 Nov 2006 20:11:00 +0000 http://www.sparkminute.com/?p=70 people watch and listen. While most of us who saw the video found it embarrassingly funny, the lawyers at Universal Music Group thought it's leaking to the public was a copyright violation, even if it was meant only for internal purposes. So instead of going after the Bank of America employees, UMG went after Stereogum.com, a site that posted the video. The BofA employees' rendition of the U2 song has become such a hit that comedians David Cross and Johnny Marr have been performing covers. Here and here. Many customers of the in-car navigation and location service, OnStar, may hear silence very soon. Due to a 2002 FCC ruling, transmission of analog signals to the OnStar system will be turned off by January 2008. GM, the owners of OnStar, were well aware of this ruling back in 2002 yet still created many more analog systems until 2004. If you want to use it after 2008, you'll have to go digital and OnStar has information on its site on how to do that.]]> 70 2006-11-21 20:11:00 2006-11-21 20:11:00 open open bofa-u2-umg-lawsuit-onstar-off-in-2008 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/bofa-u2-umg-lawsuit-onstar-off-in-2008.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Apple^2 truce. Zune is #23! Verizon’s YouTube exclusivity? http://www.sparkminute.com/2006/11/28/apple2-truce-zune-is-23-verizons-youtube-exclusivity/ Tue, 28 Nov 2006 15:34:00 +0000 http://www.sparkminute.com/?p=71 appear to be making a financial truth. Jobs is so excited about the impending deal that he's willing to cough up tens of millions of dollars for exclusive distribution even if it's only for a limited period of time. Not looking too good for Zune, Microsoft's iPod competitor. The Zune doesn't seem to be competing with anyone now that it's ranking at about #23 on Amazon.com's list of top selling MP3 players. And lastly, Verizon Wireless has made a deal to distribute company-edited YouTube videos over its $15 a month Vcast service. They claim its an exclusive deal, but just a couple weeks ago Orb Networks announced a software that allows you to pull any video from YouTube to your mobile phone. So much for exclusivity and editors.]]> 71 2006-11-28 15:34:00 2006-11-28 15:34:00 open open apple2-truce-zune-is-23-verizons-youtube-exclusivity publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/apple2-truce-zune-is-23-verizons.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Daily Motion squeezes YouTube. Google Answers, doesn’t. Yahoo! rebuffs Google’s advances. http://www.sparkminute.com/2006/11/30/daily-motion-squeezes-youtube-google-answers-doesnt-yahoo-rebuffs-googles-advances/ Thu, 30 Nov 2006 20:33:00 +0000 http://www.sparkminute.com/?p=72 The video sharing "free for all" is falling under some parental control as offending videos are more actively being removed. Not to worry posters and viewers, other sharing upstarts are gaining ground like the French site Daily Motion which is chock full of copyright violations including full episodes of TV shows, and is packed with pornography. Google, a company known for its ad-supported services, is shutting down a paid service, Google Answers. That's the site where you ask questions to experts, and pay for the answers. Unfortunately for Google, Yahoo! offers a similar service that's completely free. It appears that publishers and writers are not too keen on Google's desire to take over the digital publishing business of every book ever created. So Google turned to Yahoo!, it's number one competitor, and asked if they would willing to reveal the secrets of its digital book printing technology. It would really help Google out with some legal troubles. After taking its jaw off the floor, Yahoo! promptly said no.]]> 72 2006-11-30 20:33:00 2006-11-30 20:33:00 open open daily-motion-squeezes-youtube-google-answers-doesnt-yahoo-rebuffs-googles-advances publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/11/daily-motion-squeezes-youtube-google.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} iPhone rumor specifics. Warner CEO’s kids are music thieves. http://www.sparkminute.com/2006/12/06/iphone-rumor-specifics-warner-ceos-kids-are-music-thieves/ Wed, 06 Dec 2006 18:53:00 +0000 http://www.sparkminute.com/?p=73 the latest on the iPhone, there are plenty of specific rumors on a potential release in January. According to reports, the phone will have both GSM and CDMA radios making it carrier independent. Plus it will have a slide out keyboard, a touch screen, and what's most unusual, two batteries-one for the MP3 player and one for the phone. That means you can listen to your music and if that battery drains you'll still be able to use your phone. And here's a fun twist. Warner Music Group CEO, Edgar Bronfman, admitted his one or more of his seven children had downloaded music illegally. Interesting to note that even though he had first hand knowledge of the offenses, he did not subpoena their ISPs or issue a lawsuit against any of them. Instead, he told them that it was wrong to download music illegally, and he reassured us that they will no longer be doing that again. I wonder if those others accused of infringing music copyrights can opt for that punishment instead.]]> 73 2006-12-06 18:53:00 2006-12-06 18:53:00 open open iphone-rumor-specifics-warner-ceos-kids-are-music-thieves publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/12/iphone-rumor-specifics-warner-ceos.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Remembering James Kim http://www.sparkminute.com/2006/12/07/remembering-james-kim/ Thu, 07 Dec 2006 00:07:00 +0000 http://www.sparkminute.com/?p=74 outpouring of comments about him online.]]> 74 2006-12-07 00:07:00 2006-12-07 00:07:00 open open remembering-james-kim publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/12/remembering-james-kim.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} The James Kim story http://www.sparkminute.com/2006/12/07/the-james-kim-story/ Thu, 07 Dec 2006 22:54:00 +0000 http://www.sparkminute.com/?p=75 has a story outlining all the statistics of people tuned into the story. As of writing this piece, the two top stories on Digg are James' death and the rescue of Kati and the kids. There are already 1700 comments there. Plus there are many other connected stories. Plus there's a Google Earth image showing James' path looking for help. It's distressing to see he almost made a complete circle. On CNET's page of comments for the Kim family, there are more than 2500 comments. The Daily Kos has 200.]]> 75 2006-12-07 22:54:00 2006-12-07 22:54:00 open open the-james-kim-story publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/12/james-kim-story.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Netherlands goes digital. Outlawing pretexting. "Truthiness": Word of the Year. Valleywag’s tech words of 2006 http://www.sparkminute.com/2006/12/12/netherlands-goes-digital-outlawing-pretexting-truthiness-word-of-the-year-valleywags-tech-words-of-2006/ Tue, 12 Dec 2006 18:58:00 +0000 http://www.sparkminute.com/?p=76 The U.S. can’t seem to make the full plunge into digital TV, but the Netherlands can and did. With 94% of the population on cable it was an easy switch. Only 74,000 Dutch viewers were relying on over-the-air analog signals.

The U.S. Senate approved a bill outlawing “pretexting”, the practice of acquiring phone records of someone without their permission. It’s the very tactic HP used against boardroom members and journalists to determine information leaks from the boardroom.

After an online vote, Merriam-Webster OnLine announced that this year’s Word of the Year is “truthiness.” Coined by Comedy Central’s Stephen Colbert, possibly the most influential celebrity for online behavior, truthiness means “truth that comes from the gut, not books.”

Silicon Valleyrumor site ValleyWag has posted its list of the top ten tech words of 2006. Included are Web 3.0, consumer-generated media, and number one, a word that mocks the next wave of Internet hysteria, bubble 2.0.

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76 2006-12-12 18:58:00 2006-12-12 18:58:00 open open netherlands-goes-digital-outlawing-pretexting-truthiness-word-of-the-year-valleywags-tech-words-of-2006 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/12/netherlands-goes-digital-outlawing.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Apple MVNO? P&G makes a risque video. Top 50 viral videos of 2006 http://www.sparkminute.com/2006/12/14/apple-mvno-pg-makes-a-risque-video-top-50-viral-videos-of-2006/ Thu, 14 Dec 2006 19:46:00 +0000 http://www.sparkminute.com/?p=77 Rumor has it that Apple will be releasing an MVNO or mobile virtual network operator. That's when a company purchases air minutes from a mobile carrier and releases a phone and service through their own brand. ESPN did this with Sprint and Amp'd Mobile with Verizon. Soon possibly Apple with Cingular. MVNO's have had mixed success, but predictions are that Apple wants to do this for complete customer control. Tag this rumor with the highly rumored iPhone release in January and Apple may have the biggest product/service release of the new year.

In very much a sign of the times, P&G, the company that wouldn't step out on a limb even if it had lots of padding and safety ropes has released a series of risqué comedy videos about men having menstrual cramps. They, like many other advertisers are hoping that it will pick up some serious online viral activity. And they realized, the only way you'll get people to pass along is if you take a comedic risk.

And if you want to know what it takes to create a viral video, take a look at iFilm's collection of top 50 viral videos of 2006.

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77 2006-12-14 19:46:00 2006-12-14 19:46:00 open open apple-mvno-pg-makes-a-risque-video-top-50-viral-videos-of-2006 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2006/12/apple-mvno-pg-makes-risque-video-top.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
My predictions for 2007 http://www.sparkminute.com/2007/01/02/my-predictions-for-2007/ Tue, 02 Jan 2007 21:46:00 +0000 http://www.sparkminute.com/?p=78 Google will continue to issue press releases and be interviewed about their establishing a free Wi-Fi network in San Francisco. To the rest of us San Franciscans we won't care because thanks to individuals not securing their personal networks, Wi-Fi is pretty much available everywhere now.

MySpace will begin its flameout. The home of the world's ugliest personal homepages will decrease in functionality and coolness given public pressure to institute more parental protections. Once it looks like AOL, There will be a massive jumping ship as everyone will head towards a competing social network that has yet to be bought out by a public company.

More people will watch comedy online than on any of the major networks. And the networks know this. That's why almost all of them are releasing original online comedy portals that will host the racy humor the FCC won't let them play. For example, it's rumored that Turner Entertainment spent one year and $100 million on the release of its online comedy play, SuperDeluxe. Get ready for the blockbuster release in just a couple of weeks.

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78 2007-01-02 21:46:00 2007-01-02 21:46:00 open open my-predictions-for-2007 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/my-predictions-for-2007.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
High def DVD format over? Bezos in space. Brazil orders YouTube shutdown. Podzinger indexes YouTube. http://www.sparkminute.com/2007/01/05/high-def-dvd-format-over-bezos-in-space-brazil-orders-youtube-shutdown-podzinger-indexes-youtube/ Fri, 05 Jan 2007 00:21:00 +0000 http://www.sparkminute.com/?p=79 There's a new high def DVD format that could settle the never ending score between Bluray and HD-DVD. This third format, Total HD, supports players of both Bluray and HD-DVD. Alternatively, next week at CES, LG Electronics will be showing off a dual format high def DVD player that will play Bluray and HD-DVD disks.

Looking for a new job in the space program but you can't get your foot in the door at NASA? There is another option. Jeff Bezos of Amazon is hiring engineers to help develop a space vehicle for his new commercial venture: sub-orbital space limousine service.

A Brazilian court has ordered YouTube to be shut down for not effectively removing a video of a famous Brazilian model having sex with her boyfriend. It appears every time YouTube pulls it down, some eager fan posts it back up again. The couple is demanding $116,000 for every day the video remains on the site.

And lastly, a very cool technology that I saw last year just got a little cooler. Podzinger is a search engine that automatically transcribes audio and allows you to search text spoken in podcasts and vlogs. Well now they’ve announced that you can search anything that’s ever been said on any YouTube video.

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79 2007-01-05 00:21:00 2007-01-05 00:21:00 open open high-def-dvd-format-over-bezos-in-space-brazil-orders-youtube-shutdown-podzinger-indexes-youtube publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/high-def-dvd-format-over-bezos-in.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Video journalists, do more than talk on camera http://www.sparkminute.com/2007/01/07/video-journalists-do-more-than-talk-on-camera/ Sun, 07 Jan 2007 17:31:00 +0000 http://www.sparkminute.com/?p=80 Andy Abramson, VoIP expert and cohost of KenRadio has a post about the rise of video bloggers at CES. It discusses how we're going to treat journalists backed by a large media entity versus how we're going to treat your average clown roaming the floor at CES with a DV camera. And that video bloggers are going to receive much more credibility because fo their numbers and their ability to publish quickly at events like CES.

I agree with that basic assumption, but in the examples that he gave with The Technology Evangelist, I throw out the comment about finding the signal throughout the noise.

Twice, the Technology Evangelist made videos requesting people to send in videos asking what they'd like to see the Technology Evangelist cover at CES. Here and Here. Each was about two minutes long and they added no "video" value. Meaning why am I watching a video of this rather than just reading it. For two minutes I heard him talk about being at CES, that it was cold, and that you should send him requests. That’s it. He could have accomplished that same feat by typing in a single line of text with a link that said, “Send me a video request of what you’d like to see at CES.” Or he could have produced a two minute video of some value and at the end say, “Send me a video request of what you’d like to see at CES.”

I bring up this comment not to trash the Technology Evangelist but rather to explain an inherent problem with video. It's not easily scannable. And because of that, most of us rely on each other to recommend good video than necessarily trolling it for ourselves like we might scan the headlines of a text based website or a newspaper.

If you’re going to go with “video” as your medium you have to tell a story with pictures. And if that’s going to just be a talking head, then that talking head better be pretty compelling. My advice to all video bloggers is you need to spend some time editing and producing that two minutes of video if you want me to sit and watch.

The problem is with that pointless two minutes of “I’m at CES and send me a video request” the Technology Evangelist has lost me as a viewer. At the time of producing it I'm sure he thought, "Oh, we need to put up some video and we want some people to send it content so let's make a video of that." I'm sure he didn't think anything of it, and that it was an innocuous move. The problem is it was actually dangerous move. When you create crappy boring video you lose people for your future videos. Poor video means a lost audience for future good videos.

I am willing to watch another one of his videos, but I’m not going to do it on my own nor am I going to sign up for his RSS feed. Someone I trust, like Andy Abramson, is going to recommend a video for me. I’m not going to troll for it on my own. Until then, I know that CNET produces tons of videos at the conference and they spend the effort editing them. I’ll probably end up watching those until someone recommends something else for me to watch.

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80 2007-01-07 17:31:00 2007-01-07 17:31:00 open open video-journalists-do-more-than-talk-on-camera publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/video-journalists-do-more-than-talk-on.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} 2 75.31.199.115 2007-01-08 10:33:51 2007-01-08 10:33:51
I imagine it's similar to the challenges talk radio faced when they first started soliciting calls from listeners. How to you get listeners to call before they understand the concept?

I invite you to check out the content we're creating now that the show has started here's an example: http://www.technologyevangelist.com/2007/01/ces_john_santhoff.html]]>
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Netflix video. HD-DVD Serenity available on BitTorrent. Someone give me Joost. http://www.sparkminute.com/2007/01/16/netflix-video-hd-dvd-serenity-available-on-bittorrent-someone-give-me-joost/ Tue, 16 Jan 2007 23:35:00 +0000 http://www.sparkminute.com/?p=81 It's all video news today.

Movie-by-the-mail service Netflix begins Internet delivery this week but it appears only for a select group of customers and I'm not one of them. Over the next six months they'll be rolling the service out to all customers. The additional service is free, there are about 1000 movies currently available, mostly B movies, and depending on how much your monthly subscription is in dollars you'll get to watch that many hours of video a month. For example, an 18 dollar monthly subscription translates into 18 hours a month viewing time.

The supposedly unbreakable new HD-DVD format was just broken. Some hacker just posted the HD-DVD version of the film Serenity on the peer-2-peer file sharing service BitTorrent.

And from the makers of the free phone service Skype, comes Joost, yet another new online video sharing service. Formerly known as the Venice Project, this service claims broadcast quality and get this, an efficient, piracy proof platform. If any of the listeners or readers are already on the Joost beta, please send me an invite. Send the invite to david AT davidspark DOT com. Thanks!

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81 2007-01-16 23:35:00 2007-01-16 23:35:00 open open netflix-video-hd-dvd-serenity-available-on-bittorrent-someone-give-me-joost publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/netflix-video-hd-dvd-serenity.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
On KQED’s "This Week in Northern California" talking about the iPhone http://www.sparkminute.com/2007/01/17/on-kqeds-this-week-in-northern-california-talking-about-the-iphone/ Wed, 17 Jan 2007 20:19:00 +0000 http://www.sparkminute.com/?p=82 Here's my appearance from last Friday's show.

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82 2007-01-17 20:19:00 2007-01-17 20:19:00 open open on-kqeds-this-week-in-northern-california-talking-about-the-iphone publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/on-kqeds-this-week-in-northern.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Will you line up for Windows Vista? Beatles on iTunes or anywhere else. Google Switch http://www.sparkminute.com/2007/01/18/will-you-line-up-for-windows-vista-beatles-on-itunes-or-anywhere-else-google-switch/ Thu, 18 Jan 2007 20:52:00 +0000 http://www.sparkminute.com/?p=83 ccording to the Wall Street Journal's Walt Mossberg it doesn't look like people will be lining up the night before to get it. I saw the operating system demo'ed over a year ago and it is an improvement over Windows XP. And while impressive, it doesn't seem to deliver that significant must-have upgrade as did the releases of Windows 95 and XP. But if you do want to upgrade to Vista, like with any operating system upgrade, you'll need either a brand new machine, or make some significant hardware improvements. Rumor is that the Beatles catalog will be available on iTunes come Valentines Day. Until then, you can purchase your Beatles music practically everywhere. And to add to the rumor mill, Google may have an iPhone killer of its own. The gadget site, Engadget, is reporting that the so-called Google Switch is an iPod sized all-touch-screen buttonless phone that's being manufactured by Samsung. And unlike the iPhone it will have built in GPS allowing for tighter integration with Google Maps.]]> 83 2007-01-18 20:52:00 2007-01-18 20:52:00 open open will-you-line-up-for-windows-vista-beatles-on-itunes-or-anywhere-else-google-switch publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/will-you-line-up-for-windows-vista.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Social networking isn’t just for horny teenagers. MySpace takes on spam king. Never pay for directory assistance again. http://www.sparkminute.com/2007/01/23/social-networking-isnt-just-for-horny-teenagers-myspace-takes-on-spam-king-never-pay-for-directory-assistance-again/ Tue, 23 Jan 2007 19:37:00 +0000 http://www.sparkminute.com/?p=84 Social networking. It's not just for horny teenagers anymore. IBM is getting into corporate social networking with the release of Lotus Connections. Now you and your coworkers can create a personal profile, and you can link to each other, thus wasting more productive hours in the day. Microsoft's collaboration tool Sharepoint just added social networking features in its latest version.

Let's hope MySpace is victorious in it's lawsuit against the spam king, Scott Richter. Richter is one of ten spammers responsible for about 80% of the world's spam traffic. And it appears he's been dropping a heavy dose on MySpace users and even taken control of some of the accounts to do his duty through a process known as phishing. Richter has paid for damages in similar lawsuits, but it's barely put a dent in his activities.

Never pay for directory assistance again. A brand new mobile application will look up 411 information for free. The application, called TellMe, allows you to simply hold the talk button, say the city and state you're searching, and then the business name. Phone and address information comes up which then allows you to either call the business, see a map, or get driving directions.

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84 2007-01-23 19:37:00 2007-01-23 19:37:00 open open social-networking-isnt-just-for-horny-teenagers-myspace-takes-on-spam-king-never-pay-for-directory-assistance-again publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/social-networking-isnt-just-for-horny.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Diebold can’t get dumber. Future of YouTube and Google, and the futility of suing video sharing sites. http://www.sparkminute.com/2007/01/25/diebold-cant-get-dumber-future-of-youtube-and-google-and-the-futility-of-suing-video-sharing-sites/ Thu, 25 Jan 2007 19:38:00 +0000 http://www.sparkminute.com/?p=85 some intelligent Web browser saw those pictures, got a few blank keys, and using the Web image drilled himself some new keys and opened the voting machine. Now that Google has purchased YouTube, what are they going to do with it? Well, today you can see YouTube video results alongside the Google Video search index. Plus, they're testing its AdSense technology with video as well. The way this will work is that a content owner bids on words for which there are existing video commercials. Those video commercials are then packaged within the video content itself. But until then, they'll have to settle an issue with 20th Century Fox who served YouTube with papers seeking the identity of a user that's posted episodes of 24 and The Simpsons on the video sharing network. It will probably be a court order before that happens as Google has historically not willingly turned over identities of its users. Episodes of 24 can be viewed just an URL away at the French site, DailyMotion, which has users posting episodes of many other TV shows as well.]]> 85 2007-01-25 19:38:00 2007-01-25 19:38:00 open open diebold-cant-get-dumber-future-of-youtube-and-google-and-the-futility-of-suing-video-sharing-sites publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/diebold-cant-get-dumber-future-of.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} ContentNext Party http://www.sparkminute.com/2007/01/27/contentnext-party/ Sat, 27 Jan 2007 01:38:00 +0000 http://www.sparkminute.com/?p=86 ContentNext Party in SF last night. It's the company that publishes a few blogs on content, led by Rafat Ali. PaidContent and MocoNews are daily must reads for me. And obviously I'm not the only one. There were between 500-600 people there last night. Quite a crowd. Anyway, I was able to weasel my way into three photos (here, here, and here) on Valleywag's party pics site. Plus I have a few photos of my own.]]> 86 2007-01-27 01:38:00 2007-01-27 01:38:00 open open contentnext-party publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/contentnext-party.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Vista will succeed, but not immediately. And getting on the YouTube payroll. http://www.sparkminute.com/2007/01/30/vista-will-succeed-but-not-immediately-and-getting-on-the-youtube-payroll/ Tue, 30 Jan 2007 18:13:00 +0000 http://www.sparkminute.com/?p=87 Vista launch day. 20 countries. $500 million in ad dollars. The trick is can Microsoft's "Wow" ad campaign surpass the tepid reviews and the five year build cycle for an operating system that nobody can clearly explain why you should get it. New operating systems traditionally boost both the hardware and software market significantly, setting a new level for development. The releases of Windows 95 and Windows XP did just that. Right now, nobody's feeling that effect with Vista. Even if the ad campaign works well, it all comes down to product and user experience. We'll see. IDC estimates that for every $1 Microsoft makes on Vista the industry makes $18. This is why they maintain such a huge share of the market. They support and grow the rest of the industry. Unlike when Apple released the iPhone, the market is though not responding favorably to Microsoft's share price which is down right now. Plus Microsoft has many years of negative image among the geek community to overcome. In fact, there was an anti-Vista demonstration today in NYC. But since it took Microsoft five years to release the product, I don't think this is a rush and buy it operating system like it has been in the past. More I think this is an issue of what's happened to the market. We're no longer in the hockey stick-curve development of the market. This is more of a situation of flattening out. There's no longer a situation of "I have to get this product so I can do this." The market is trying to create needs hoping that it can go back to hockey stick levels of adoption. Where people were constantly upgrading because if they didn't they would be left behind. Vista will have its day. But it won't come immediately through this ad blitz. We'll see more of a trickle effect. I want to disclose that I do some work with Microsoft. I'm the editor of a wiki about hosted messaging. And can YouTube keep users posting videos without paying them? That's a question that Google and YouTube don't want to gamble on so they've announced that they're going to offer up some type of revenue share system to video producers similar to what competitive sites Metacafe, Revver, and Break.com offer.]]> 87 2007-01-30 18:13:00 2007-01-30 18:13:00 open open vista-will-succeed-but-not-immediately-and-getting-on-the-youtube-payroll publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/01/vista-will-succeed-but-not-immediately.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} DEMO vs. TechCrunch20 http://www.sparkminute.com/2007/02/01/demo-vs-techcrunch20/ Thu, 01 Feb 2007 18:45:00 +0000 http://www.sparkminute.com/?p=88 Today is the last day of the DEMO conference in Palm Desert, CA. It's a showcase of 70 new companies, today often Web 2.0 companies. It's a very exclusive conference. It is the place to be seen.

Stealing some thunder from the conference was the announcement from power bloggers, Jason Calcanis and Michael Arrington, of their conference, Techcrunch20. It will be a direct competitor to DEMO, but it will only showcase 20 companies and none of them will have to pay to participate which is the case with DEMO. Well, that sounds great guys, but you still need to make money from someone. So who are you going to charge? The early announcement sounds great, but when the word comes out on who you ARE gouging (attendees, sponsors, etc.) your free presenting announcement won't be so impressive. And the point of painting DEMO as not being fair because they're forcing start ups to pay money to be seen is ludicrous. All conferences cost money to put on. You'll discover it when you start producing your own.

Although not as impactful, some are comparing this announcement to be a similar play when Steve Jobs overshadowing CES with the announcement of the iPhone. It's definitely not in the same league.

It doesn't matter, the market is plenty big enough to handle two big conferences and in fact I think it will do them both a lot of good to be out there. I just think it's obnoxious to announce a conference by attacking your new competitor. It paints you as a jackass. Just not the tactic I would have used.

Still, there are some cool companies coming out of DEMO. A few highlights include OurStory.com. A site that allows you to capture stories of your family history on a timeline where everyone can comment with pictures and video.

Jaman.com is an online distribution site for viewing a world of independent films. You can watch the film online with commentary from the filmmakers and with viewers like yourself by participating in the Jaman social network.

But hands down the coolest was the demo of Total Immersion's D'FUSION which integrates 3D virtual video live with real video. They refer to it as augmented reality solutions. It's Like making the film "Who Framed Roger Rabbit?" but without the three year production schedule. Animated characters react to real world objects in real time. It's truly amazing and my description will not do this justice. You must see it to believe it.

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88 2007-02-01 18:45:00 2007-02-01 18:45:00 open open demo-vs-techcrunch20 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/demo-vs-techcrunch20.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
No one will be rushing to Wal-Mart’s online video store http://www.sparkminute.com/2007/02/06/no-one-will-be-rushing-to-wal-marts-online-video-store/ Tue, 06 Feb 2007 20:39:00 +0000 http://www.sparkminute.com/?p=89 In the early years of technology, it was the slow pace of innovation that prevented us from getting cool entertainment and content on our PCs and media devices. In the early 1980s, it simply wasn't possible to stream high bandwidth video to your computer. Today, the problem is not innovation, but the fact that the ones with the stranglehold on the content want to get paid for it. So we haven't been waiting all these years for technology to develop, but rather we've been waiting for the distribution channels to become secure and everyone on the chain of command to actually get paid. And unfortunately, the world of fast paced innovation hasn't been able to make a dent in digital rights management (DRM).

So while it's a milestone in negotiation for Wal-Mart (not Apple) that they've been able to land deals with six major studios for its online video store (Wal-Mart's got 40% of the DVD sales market), it will not be a breakthrough in user adoption. Because what gets lost in all of the deals with the bigwigs is they think just by making content available, consumers will come running. That would be true if the user experience was equal to that of renting from your local video store, subscribing to Netflix, or simply purchasing a DVD. But it isn't. It costs about the same, you have limited viewing, and you can't transport the content by burning to a DVD. If there's an alternative that's easier from a cost and convenience aspect, consumers will always choose it.

While Wal-Mart sees this as a first step, the public will simply get turned off because the user experience is poor. Wal-Mart's online video store only works on Windows PCs through Internet Explorer and Microsoft Windows Media-powered portable media players.

Users see through this behavior as protecting assets rather than delivering a great customer experience. And they will develop an opinion of Wal-Mart's online store now even if they are able to some day achieve a quality customer experience. When Apple launched its online store it was focused on customer experience, not DRM. That's why users have a personal warm feeling towards Apple. Many users don't even know that iTunes has DRM built-in. It's well hidden that you wouldn't know or care if you're a casual user. If you're a thief making millions of copies, you'll soon find out.

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89 2007-02-06 20:39:00 2007-02-06 20:39:00 open open no-one-will-be-rushing-to-wal-marts-online-video-store publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/no-one-will-be-rushing-to-wal-marts.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Jobs the leading voice on anti-DRM? http://www.sparkminute.com/2007/02/08/jobs-the-leading-voice-on-anti-drm/ Thu, 08 Feb 2007 18:29:00 +0000 http://www.sparkminute.com/?p=90 Steve Jobs wants to end Digital Rights Management, also known as DRM. In an open letter to the tech community he explains his rationale outlining three possible courses of action for the music industry: keep the status quo, let Apple license its form of DRM, FairPlay, more widely, or essentially abolish DRM completely.

Jobs argues that DRM hasn't worked and it probably won't work because it's so easy to break and impossible to stop once it's broken. He willingly says that if the music industry abolishes DRM, Apple will eagerly comply and make iTunes DRM free.

I brought this issue up with the launch of Wal-Mart's new online video site. As predicted, it's gone over very poorly, because the DRM for online movies heavily restricts where you can watch movies that you purchased. It defeats the purpose of easily transferable digital content. Why buy online with tons of restrictions when you can simply buy a physical DVD with no restrictions.

Device-specific DRM makes no sense. Content almost consistently outlives the devices we play it on. Music you purchased twenty years ago is still not playing on the same stereo you owned twenty years ago. With DRM, content you purchase today can only be played on a specific device today requiring you to be locked into that manufacturer's devices in the future. How absurd would it be had you purchased an album that could only be played on a Kenwood stereo.

It is for this reason people aren't really jumping on the digital download bandwagon when a purchase comes with all these restrictions. Because of music industry imposed DRM, physical media still outpaces digital media in convenience.

According to Jobs' data from iPod sales and sales on iTunes, only 3% of the music on an iPod has DRM. That means the other 97% doesn't have DRM. What does that tell you? That the public doesn't want limitations on their music even when it has liberal use policies like Apple's FairPlay technology has.

Jobs argues that while people may complain about the iTunes+iPod lock in, usage shows that that is simply not the case. He argues that DRM requires secrets to be passed around. And that these secrets never hold as just a single leak can be spread across the Internet in just a minute.

Anyway, the Web is floating with theories as to why Jobs did this and they're all appearing to be political moves on his part. He's in DRM trouble in Europe, most notably Norway. He's up for contract renewal with the major labels. He's trying to brand himself as the leading voice on the anti-DRM movement which has already been going on for years. I think it's a great move by Jobs. We could all learn from him on how to play the digerati on our side.

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90 2007-02-08 18:29:00 2007-02-08 18:29:00 open open jobs-the-leading-voice-on-anti-drm publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/jobs-leading-voice-on-anti-drm.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Symantec creates a Catch-22 for Microsoft claiming its security behavior is a "conflict of interest." http://www.sparkminute.com/2007/02/08/symantec-creates-a-catch-22-for-microsoft-claiming-its-security-behavior-is-a-conflict-of-interest/ Thu, 08 Feb 2007 18:43:00 +0000 http://www.sparkminute.com/?p=91 John Thompson, CEO of Symantec took a swipe at Microsoft for trying to be all things to all people. Chronically bundling services, and new applications into its operating system has been a pattern for each subsequent upgrade of Microsoft Windows. Vista has many new security enhancements. Thompson said when it comes to security, Microsoft's behavior is a "conflict of interest." No one company, even his own, should try to do everything. And in the case of Microsoft he claims that the company that's creating the operating system shouldn't also be the ones security it. Well, it appears that Microsoft then is in a pickle. Because they are continuously a target for not security issues regarding their operating system, yet Thompson claims it's a conflict of interest what they're trying to do. So, what should they do? Disclosure: Microsoft is a client of Spark Media Solutions.]]> 91 2007-02-08 18:43:00 2007-02-08 18:43:00 open open symantec-creates-a-catch-22-for-microsoft-claiming-its-security-behavior-is-a-conflict-of-interest publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/symantec-creates-catch-22-for-microsoft.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Beatles music online? Intel does a teraflop. Barack Obama’s online dating site. http://www.sparkminute.com/2007/02/13/beatles-music-online-intel-does-a-teraflop-barack-obamas-online-dating-site/ Tue, 13 Feb 2007 17:48:00 +0000 http://www.sparkminute.com/?p=92 Been talking about the rumor of the Beatles catalog being available on iTunes soon. Well that rumor is heating up and it appears their music will be available for digital download, but across all the sites, like Rhapsody and Yahoo! Music. It won't just be exclusively iTunes even for a limited time.

I don't normally like doing stories about the latest processor, but Intel has just announced a prototype chip that has reached teraflop speed. That means it can conduct 1 trillion calculations in a second. What's more amazing is it uses as much power as a 60-watt bulb. To put this in context, only ten years ago Sandia National Laboratories had that kind of processing power, but it took 10,000 Pentium Pro processors and 500 kilowatts of electricity.

Barack Obama announced his run for presidency adds social networking to his website. Obama fans can talk about everything Barack. Or Barack fans can talk about everything Obama. Meet other Barack Obama fans and go out on dates with them. Create a clever political handle and post a photo with lots of cleavage at My.BarackObama.com.

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92 2007-02-13 17:48:00 2007-02-13 17:48:00 open open beatles-music-online-intel-does-a-teraflop-barack-obamas-online-dating-site publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/beatles-music-online-intel-does.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} 70019 pamx87@rediffmail.com http://thoughtsondating.com/ 122.167.65.54 2010-01-29 02:01:40 2010-01-29 07:01:40
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70028 qszaz1z@rediffmail.com http://www.sixsingles.com/ 122.167.72.55 2010-02-01 00:44:13 2010-02-01 05:44:13

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Get over yourselves Digg users http://www.sparkminute.com/2007/02/15/get-over-yourselves-digg-users/ Thu, 15 Feb 2007 21:46:00 +0000 http://www.sparkminute.com/?p=93 A lot of discussion online for Yahoo!'s "Suggestion Board," a recommendation site on a variety of subjects that uses a Digg-like voting mechanism. Digg is a site where users recommend news stories by "digging" and then those stories that get the most "diggs" rise to the top. Well, Yahoo! isn't the first to steal this concept (Newsvine, Reddit, Netscape), but given Yahoo!'s big public nature they're now a target for Digg users who are essentially uber-geeks who like to think they know everything about Web culture and hate to see their geekdom get sold out.

This is just like that guy in high school that constantly would tell you that they were a fan of some band when they were underground, but as soon as they signed with a major label and "sold out" they stopped being fans.

Yahoo! seems to be unabashed of the outright theft of concept and design, even referring to "Suggestion Board" as having a Digg-like voting mechanism. It's getting a lot of heat from the Digg users who are all geeks. But it's possible that Yahoo!'s play will speak to a much larger audience and slice and dice the Digg-like tool in more categories than just tech (Yes, Digg has other categories, but tech gets the most traffic).

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93 2007-02-15 21:46:00 2007-02-15 21:46:00 open open get-over-yourselves-digg-users publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/get-over-yourselves-digg-users.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Fox’s response to The Daily Show. Ouch. http://www.sparkminute.com/2007/02/15/foxs-response-to-the-daily-show-ouch/ Thu, 15 Feb 2007 21:49:00 +0000 http://www.sparkminute.com/?p=94 The funniest discussion online has to be around Fox News' "1/2 Hour Comedy Hour." It's their right wing response to The Daily Show. BTW, it's such an obvious copy that the set, colors, and opening are all identical. Guys, change one thing. I mean, give us a reason not to see the obvious comparisons.

I believe we're all in agreement that The Daily Show is hysterical. Fox's version is not. First, the style of comedy they're doing is simply Mad-style comedy. MadTV and Mad magazine are aimed at a sub-14 age audience. When I was that age I thought this type of comedy was hysterical, today I don't. Besides that, the hosts of this Fox show are obviously not comedians and they can't read a prompter either. Also, purely conservative comedians are a rare breed. The most famous I would say is Dennis Miller. After that, there's a real severe drop off.

I think the show will be crushed by the endless online mockery. The show is scheduled to air on Sunday, February 18th, but a segment has just been released online, and given all the negative commentary who knows if it'll even air. Set your TiVo's to see if that or Hannity and Colmes is recorded.

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94 2007-02-15 21:49:00 2007-02-15 21:49:00 open open foxs-response-to-the-daily-show-ouch publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/foxs-response-to-daily-show-ouch.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Letting videogamers grow up to be doctors. Balmer blames pirates. Former IBM employee blames his friend’s death on his sex addiction. http://www.sparkminute.com/2007/02/20/letting-videogamers-grow-up-to-be-doctors-balmer-blames-pirates-former-ibm-employee-blames-his-friends-death-on-his-sex-addiction/ Tue, 20 Feb 2007 19:04:00 +0000 http://www.sparkminute.com/?p=95 February issue of Archives of Surgery released a study that found a strong correlation between video gamer's and a surgeon's twitch skills. The surgeons who played at least 3 hours a week made 37 percent fewer errors and performed 27 percent faster than surgeons who had never played video games before. Wonder if Quake will soon become a requirement for your residency. And two stories out of tabloids from the UK. First is the Inquirer is reporting that Microsoft CEO, Steve Balmer, is blaming piracy for the poor sales of Windows Vista. Predictions have been "overly optimistic" and he's blaming software pirates in China, India, Brazil, and Russia. And the second story is from The Register about a former IBM employee who was sacked for participating in online sex chat during a ten minute break at a chip plant. Well he's suing IBM for $5 million dollars for discrimination for his disability, an addiction to sex. He claims he has to visit sex chat rooms to treat post-traumatic stress due to seeing a friend of his die in Vietnam. I should note there was a similar story here in San Francisco in the late 60s when a woman got hit by a cable car and she claimed it turned her into a nymphomaniac. She sued the city for a half a million dollars and actually settled for $31,000. Disclosure: Microsoft is a client of Spark Media Solutions.]]> 95 2007-02-20 19:04:00 2007-02-20 19:04:00 open open letting-videogamers-grow-up-to-be-doctors-balmer-blames-pirates-former-ibm-employee-blames-his-friends-death-on-his-sex-addiction publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/letting-videogamers-grow-up-to-be.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Municipal Wi-Fi in Concord http://www.sparkminute.com/2007/02/23/municipal-wi-fi-in-concord/ Fri, 23 Feb 2007 01:22:00 +0000 http://www.sparkminute.com/?p=96 So today I was in Concord producing a shoot about the city rolling out a free wireless network.

Why would a city want to do this. Well, there are a few reasons. Number one is to reduce communications costs for city workers. Turns out Concord was dropping more than $100,000 a month on communications for its city employees. Instead of paying out for multiple carriers for land data, wireless data, and voice, they can save considerably by consolidating with one provider. In addition, since so many city workers are mobile, they can do their job more efficiently, by inputting and looking up data wirelessly from the field. Then there's the use by emergency workers like police and fire.

So once in place there is the added value to local businesses and to residents. And that in turn results in a business and resident attractor and hopefully helps in keeping them.

Concord's Wi-Fi is an example of private enterprise working in a partnership with municipal government. Ownership of the network has been a point of contention. Because what happens is the companies that install the networks retain ownership of the network that's on city property. Many city officials argue they wouldn't let a private company that paves their roads maintain ownership of the roads. But it turns out that if a city does want to maintain ownership of their wireless network, it would simply be cost prohibitive. So in the case of Concord, MetroFi, the company that is installing the network are the ones that own it.

Mayor Mark Peterson says it's a win-win. Everyone benefits. I guess that's for us to all find out when it gets fully rolled out. It looks and sounds great, but when you're going to install a network, you don't know how it's going to be used until it's fully rolled out. So we'll have to wait to truly to see the success of this network from a cost reduction standpoint, and from how the residents in the city use it.

According to MetroFi and the city's IT director, pulling this off successfully requires a roll out and the challenges of how to cover the entire land. It's currently covering a two-mile area in the city centered around Todos Santos Plaza.

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96 2007-02-23 01:22:00 2007-02-23 01:22:00 open open municipal-wi-fi-in-concord publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/municipal-wi-fi-in-concord.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Pepsi turns San Francisco into a pinball machine http://www.sparkminute.com/2007/02/23/pepsi-turns-san-francisco-into-a-pinball-machine/ Fri, 23 Feb 2007 15:52:00 +0000 http://www.sparkminute.com/?p=97 turned the city into a giant pinball machine. Chalk this up with Travelers' Insurance ad and with the Sony Bravia ad, both also shot in San Francisco.]]> 97 2007-02-23 15:52:00 2007-02-23 15:52:00 open open pepsi-turns-san-francisco-into-a-pinball-machine publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/pepsi-turns-san-francisco-into-pinball.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} enclosure http://stashmedia.tv/feed/pepsi_pinball_60.mov 11160840 video/quicktime MySpace Extortion. Co-working in SF. http://www.sparkminute.com/2007/02/27/myspace-extortion-co-working-in-sf/ Tue, 27 Feb 2007 22:20:00 +0000 http://www.sparkminute.com/?p=98 Don't try to extort money from MySpace. Saverio Mondelli and Shaun Harrison pled guilty in New York state yesterday on charges of extorting Myspace. The two had written a program that collected email and IP addresses from Myspace users. And the two demanded MySpace pay them a "consulting fee" of $150,000 to STOP distributing the program.

Smart enough to write the program. Not smart enough to collect their cash. The two fell for the oldest trick in the book: "Come to LA and we'll give you the money." Unfortunately, Rupert Murdoch nor his cronies were there to make the exchange. Only the Secret Service and district attorney.

Self employed individuals tired of working out of their home and coffee shops will want to read an interesting BusinessWeek article about the rising popularity of co-working facilities for single person businesses. The article profiles one such facility, The Hat Factory, in the Dogpatch district of San Francisco. Try it for one day for just $10.

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98 2007-02-27 22:20:00 2007-02-27 22:20:00 open open myspace-extortion-co-working-in-sf publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/02/myspace-extortion-co-working-in-sf.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Revision3 party http://www.sparkminute.com/2007/03/01/revision3-party/ Thu, 01 Mar 2007 17:39:00 +0000 http://www.sparkminute.com/?p=99 Revision3 party a couple nights ago. Ran into a bunch of the TechTV crew. Revision3 is a site that has video programs of which many are produced by ex-TechTVers. Valleywag has a story, and I was able to weasel my way once again in front of the photographer's lens (here and here).]]> 99 2007-03-01 17:39:00 2007-03-01 17:39:00 open open revision3-party publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/revision3-party.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Graft Brad Pitt’s body for FREE. No Linux on Dell’s. CompUSA will use less of the USA. New uses for a wok. http://www.sparkminute.com/2007/03/01/graft-brad-pitts-body-for-free-no-linux-on-dells-compusa-will-use-less-of-the-usa-new-uses-for-a-wok/ Thu, 01 Mar 2007 21:57:00 +0000 http://www.sparkminute.com/?p=100 Ladies, do you want to graft your boyfriend's head on Brad Pitt's body, but you just don't have the money? Not to worry, because soon you'll be able to do it for FREE. Adobe will be releasing a Web-based version of Photoshop supported entirely by advertisements.

The long anticipated Linux-enabled desktops from Dell will continue creating anticipation. Dell just announced that they will not be able to fulfill the public's demand for a Dell computer running the open source Linux operating system. The greatest issue being there are a bunch of varieties of Linux which make it very difficult to offer tech support.

CompUSA, the computer superstore, can compete with the Internet. And as a result, they'll using less of the USA closing about half or 126 of its stores across the U.S.

Can't cook? A New Zealand man uses a wok as a satellite transmitter.

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100 2007-03-01 21:57:00 2007-03-01 21:57:00 open open graft-brad-pitts-body-for-free-no-linux-on-dells-compusa-will-use-less-of-the-usa-new-uses-for-a-wok publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/graft-brad-pitts-body-for-free-no-linux.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Google bashing from Microsoft. Cisco DOESN’T own Tribe.net. Microsoft saves $1.5 billion http://www.sparkminute.com/2007/03/06/google-bashing-from-microsoft-cisco-doesnt-own-tribenet-microsoft-saves-15-billion/ Tue, 06 Mar 2007 18:46:00 +0000 http://www.sparkminute.com/?p=101 who creates no content of its own, is making money off of other people's content often without permission. Specifically, Microsoft points to the Google Books project which is trying to index every book published. Those publishers or writers who don't want to participate in Google's indexing efforts have to opt-out which according to Microsoft is the opposite of its book indexing projects, Live Search Academic and Live Search Books, which appear to be opt-in. Microsoft points to all the copy infringement on YouTube right now and Google's inability to come through on its promises of pulling the stuff down or have a more efficient monitoring system in place. Google responds that they are making deals with book publishers and TV networks. That's true, but they're not making deals with everyone. And a clarification from news that hit the wires yesterday. Cisco did not but the community site Tribe.net. They have purchased the social networking software which they plan on integrating into their own products. And lastly, it looks like Microsoft won't be coughing up $1.5 billion to Alcatel-Lucent for the MP3 patent dispute. A federal judged ruled Microsoft wasn't violating a patent. We'll see what happens with the appeals. Disclosure: Microsoft is a client of Spark Media Solutions.]]> 101 2007-03-06 18:46:00 2007-03-06 18:46:00 open open google-bashing-from-microsoft-cisco-doesnt-own-tribenet-microsoft-saves-15-billion publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/google-bashing-from-microsoft-cisco.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Rubbing shoulders with TED. Free SMS through browser. Google and Outlook finally in sync? http://www.sparkminute.com/2007/03/08/rubbing-shoulders-with-ted-free-sms-through-browser-google-and-outlook-finally-in-sync/ Thu, 08 Mar 2007 19:34:00 +0000 http://www.sparkminute.com/?p=102 The biggest visionary conference every year started yesterday in Monterey. The TED Conference is a 1000 member, invitation only, event. It's the one time geeks, celebrities, and politicians rub shoulders. Good luck holding a conversation with anyone when Forest Whittaker, Meg Ryan, and Kareem Abdul-Jabbar are all walking the aisles with NAME TAGS! Scheduled to speak today are Bill Clinton and musician Paul Simon. Saturday will be Richard Branson and They Might Be Giants. Don't worry if you couldn't go this year. You won't be able to go next year either. They've already sold out all the tickets at $6000 a head for the 2008 conference.

Not to worry. Many of the speeches from previous conferences are up online now. And in one week they will begin posting video of the sessions from this year.

And on a completely different note, I've got a couple of great tips on two extremely useful tools. First is a site to send free SMS messages from your Web browser. It's called GizmoSMS. This is just one of many programs that can do this.

But the true Holy Grail tool for geeks is an application that can sync your Outlook Calendar with your Google Calendar. I haven't tested it out yet, but gSyncit is available to do just that and it's all over the Web. People's demand to sync these two calendars is huge.

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102 2007-03-08 19:34:00 2007-03-08 19:34:00 open open rubbing-shoulders-with-ted-free-sms-through-browser-google-and-outlook-finally-in-sync publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/rubbing-shoulders-with-ted-free-sms.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Trip out…safely http://www.sparkminute.com/2007/03/12/trip-outsafely/ Mon, 12 Mar 2007 04:35:00 +0000 http://www.sparkminute.com/?p=103 This is very cool. Go to this site and stare at the demo for 20 seconds and then look away. It's a way to trip safely for just a few seconds. :)

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103 2007-03-12 04:35:00 2007-03-12 04:35:00 open open trip-outsafely publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/trip-outsafely.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Google finally sued BIG TIME for copyright infringement. March Madness Web 2.0. http://www.sparkminute.com/2007/03/13/google-finally-sued-big-time-for-copyright-infringement-march-madness-web-20/ Tue, 13 Mar 2007 18:47:00 +0000 http://www.sparkminute.com/?p=104 So you're probably wondering why so many companies stayed away from purchasing YouTube. Was it because they didn't have $1.65 billion dollars? Was it because Mark Cuban said anyone who bought them was an idiot? Or was it because anyone who bought the video sharing site was walking into a legal mine field? Well it’s probably all of the above.

It looks like Google will be making a serious dip into that $200 million of petty cash they set aside to deal with YouTube's obvious copyright issues.

Today, Viacom sued YouTube and its parent, Google, for "massive intentional copyright infringement" involving more than 160,000 video clips from its properties like MTV and Comedy Central. And if Google wants to make Viacom happy and go away, they'll have to cough up $1 billion.

We all saw this coming and I liken this relationship to the reason why Wal-Mart doesn't purchase an independent heroin distributor. Sure the heroin distributor has lots of loyal customers and they've never been harassed by the authorities, but once a company like Wal-Mart starts selling heroin now the illegality of it is far more visible and there's someone with lots of money you can sue.

Google's response to Viacom's action was we won't let this suit become a distraction to our business. Good luck Google. You need to remember that Viacom owns MTV. And MTV made the show “The Grind” and “MTV Beach House” which was nothing but distractions.

And for those of you obsessed with March Madness, and ready to get the office pool going, check out PicksPal. They have a really cool Web 2.0 interface for creating a March Madness pool going with your friends or office.

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104 2007-03-13 18:47:00 2007-03-13 18:47:00 open open google-finally-sued-big-time-for-copyright-infringement-march-madness-web-20 publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/google-finally-sued-big-time-for.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
WebEx SOLD. TellMe SOLD. HP execs IN THE CLEAR. http://www.sparkminute.com/2007/03/15/webex-sold-tellme-sold-hp-execs-in-the-clear/ Thu, 15 Mar 2007 17:48:00 +0000 http://www.sparkminute.com/?p=105 WebEx is being sold to Cisco for a whopping $3.2 billion. That's double the price of YouTube. Add this acquisition to Cisco's earlier purchase of Tribe.net's social networking technology and it's clear that Cisco is making a strong software play against Microsoft and its collaboration tool, Sharepoint. And at the same time, Microsoft purchased TellMe for a measly $800 million. TellMe is a voice recognition mobile search application that Microsoft hopes will replace the need to call 411. TellMe's technology last year also made $100 million running large call centers like FedEx's. The HP pretexting case has finally come to a conclusion. Yesterday, a California judge dismissed charges against Patricia Dunn and three others at HP. If you remember, they faked identities in order to get phone records of journalists and directors at the company to see who was leaking company information.]]> 105 2007-03-15 17:48:00 2007-03-15 17:48:00 open open webex-sold-tellme-sold-hp-execs-in-the-clear publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/webex-sold-tellme-sold-hp-execs-in.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Viacom sues Google/YouTube-KQED appearance on "This Week in Northern California" http://www.sparkminute.com/2007/03/18/viacom-sues-googleyoutube-kqed-appearance-on-this-week-in-northern-california/ Sun, 18 Mar 2007 01:43:00 +0000 http://www.sparkminute.com/?p=106 last night on KQED's "This Week in Northern California" to discuss Viacom's lawsuit against Google/YouTube. Only 6 minutes. Watch, vote, write comments! ]]> 106 2007-03-18 01:43:00 2007-03-18 01:43:00 open open viacom-sues-googleyoutube-kqed-appearance-on-this-week-in-northern-california publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/viacom-sues-googleyoutube-kqed.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Cool tech from VON http://www.sparkminute.com/2007/03/20/cool-tech-from-von/ Tue, 20 Mar 2007 21:57:00 +0000 http://www.sparkminute.com/?p=107 VON conference which stands for "Video on the Net." It's just a hard core geek conference showing off technologies in video and voice over the Internet. Many of the technologies being shown off are of no interest to the KQKE audience, but I did see a few cool tools that might be of interest to listeners. There was lots and lots of talk about how to monetize video. Everyone's looking for an alternative consumer-acceptable ad unit solution that's NOT a preroll advertisement (an ad that runs before the program). - Videoegg is testing a suite of interesting ad units where commercials pop up as a lower third or commercial videos play in a small window kind of like picture in a picture. They're creating options for publishers which is great. And for users they can experience a commercial and then come right back to the original content at the point that they just left. Videoegg is known for its ability to do simple Web-based video editing. - Vidavee showed off a tool that lets video publishers insert ad units into their programming where they think it should be placed. Interesting concept of letting publishers control when and how ads appear in their programming. None take over the screen. Almost all are overlays. - Magnify.net turns every Web user into a network television executive by creating a themed Web site of videos you find all over the Internet. Not just from YouTube, but from tons of other video sharing sites. Magnify.net gives you the tools and interfaces to develop and lay out your site. Check out the Obama '08 site on Magnify.net. - For Skype users, I saw two very cool devices. From Polycom (makers of conference phones and a lot more) is the Polycom Communicator, a small travel-sized USB-connected Skype speakerphone (also works with other IP-based applications). Retail price is $129, but you should be able to get it for about $100. Second device is from HP, the Autoswitch HP. This is a headset for your PC that switches audio from your PC speakers to the headset when you actually put the headphones on your head. The ear pads has sensors that knows when you've placed it on your head and that's when it makes the switch. Not on the market yet, but suggested price is only going to be $40. If this device gets some good reviews, I'm definitely going to pick one up.]]> 107 2007-03-20 21:57:00 2007-03-20 21:57:00 open open cool-tech-from-von publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/cool-tech-from-von.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} 223 http://www.sparkminute.com/?p=197 65.38.178.7 2007-06-27 20:47:09 2007-06-28 00:47:09 1 pingback 0 0 Threatening YouTube. Don’t be suckered by domain registration companies. http://www.sparkminute.com/2007/03/22/threatening-youtube-dont-be-suckered-by-domain-registration-companies/ Thu, 22 Mar 2007 18:21:00 +0000 http://www.sparkminute.com/?p=108 The TV networks and film industry's frustration with YouTube may come to an end soon. News Corp and NBC Universal announced that by this summer they'll be offering a YouTube competitor with full length TV shows and movies (something you don't get on YouTube, but you can get on the French site Dailymotion).

While YouTube does have the audience that the networks want, it's easier for the content creators to create or buy a YouTube clone (there are more than 240 of them out there) than it is for Google/YouTube to generate on its own highly sought after content that they're currently hosting illegally.

Success of this new network comes down to how much control they relinquish to the user community. We'll have to wait until summer and see.

And I close with a piece of advice to the listening community. If you're going to buy a domain name through a service like Network Solutions, Register.com, or GoDaddy, don't fall for their obnoxious upselling. The worst offender is GoDaddy. They have incredibly cheap domains, $9.40 for a year, but they hammer you with worthless add-ons like security protection. A friend of mine purchased a bunch of domains online and they called him the next day pushing him really hard to upgrade to the "pro" package. As my friend Bill Biggar said, "With those sales techniques, no wonder they can afford Super Bowl ads."

Ignore the upsell. You just want to own the domain name. Just buy the bare bones version and be done with it.

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108 2007-03-22 18:21:00 2007-03-22 18:21:00 open open threatening-youtube-dont-be-suckered-by-domain-registration-companies publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/threatening-youtube-dont-be-suckered-by.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Nothing drives traffic like death threats. Sprint relinquishes music pricing to Apple. http://www.sparkminute.com/2007/03/27/nothing-drives-traffic-like-death-threats-sprint-relinquishes-music-pricing-to-apple/ Tue, 27 Mar 2007 22:39:00 +0000 http://www.sparkminute.com/?p=109 It's no longer safe to go out into the blogosphere. Violence and death threats have entered the blogosphere at prominent blogger Kathy Sierra. The blogging community has begun to rally around her in support. These threats have drawn an insane level of blogging traffic. Robert Scoble and many others have announced they've stopped blogging this week in a sign of solidarity with Sierra. The identity of those posting the death threats is still unknown even though the posts are coming from well known blogging groups.

And the number one mobile conference and trade show, CTIA, began in Orlando today. Sprint showed off the UpStage, a sexy music phone from Samsung that's just quite as sexy as the iPhone. And Sprint has relinquished control of pricing downloadable music to Apple by dropping the cost of a song downloaded over a Sprint phone to just $.99. That's a massive drop from $2.50/a song when Sprint launched music downloading over your phone in 2005.

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109 2007-03-27 22:39:00 2007-03-27 22:39:00 open open nothing-drives-traffic-like-death-threats-sprint-relinquishes-music-pricing-to-apple publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/nothing-drives-traffic-like-death.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Cingular steals Apple’s thunder. ICANN rejects .xxx, but not porn. YouTube’s TestTube baby. http://www.sparkminute.com/2007/03/30/cingular-steals-apples-thunder-icann-rejects-xxx-but-not-porn-youtubes-testtube-baby/ Fri, 30 Mar 2007 19:59:00 +0000 http://www.sparkminute.com/?p=110 so says an unnamed source from Cingular. While Cingular may have loose lips when it comes to release dates, Apple doesn't and I'm sure Steve Jobs is not so happy someone at a company he can't control is leaking information.

And you're just going to have to settle with the .com domain for all your pornography. ICANN, the organization responsible for assigning top level domains like .com, .net, and .org rejected a proposal for a .xxx domain. While ICANN's decisions need to be made purely on a technical basis, politics and other countries' concerns creep in as well.

Last night YouTube went offline and got an upgrade. As part of its upgrade it added TestTube-a training ground for new YouTube projects similar to Google Labs. My favorite TestTube creation is Streams which allows you to chat live with people who also happen to be watching the same video you are at any given moment.

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110 2007-03-30 19:59:00 2007-03-30 19:59:00 open open cingular-steals-apples-thunder-icann-rejects-xxx-but-not-porn-youtubes-testtube-baby publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/03/cingular-steals-apples-thunder-icann.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Apple steps in EU http://www.sparkminute.com/2007/04/03/apple-steps-is-eu/ Tue, 03 Apr 2007 19:38:00 +0000 http://www.sparkminute.com/?p=111 The European Commission has opened an antitrust probe into iTunes and potential collusion tactics with the music labels. They're saying that Apple has territorial sales restrictions that violate EU rules on competition. And it appears they've got compelling evidence as there are price fluctuations all across the continent. This probe is in addition to Europe's concern with iTunes' incompatibility with non-iPod MP3 players. The country of Norway has threatened a lawsuit if Apple doesn't open it up to other players by Oct. 1st. I'm sure Apple is really scared. Begin holding your breath now for that to happen. Apple's success with both iPod and iTunes is that they operate in a closed network. But today's news about the EU is on the heels of yesterday's announcement that Apple will be selling DRM-free songs from EMI's entire catalog. A DRM free song means you can copy it anywhere with no restrictions. Both Apple and EMI see this as a premium so they're going to charge you a $1.29 a song instead of purchasing an equivalent $.99 song with copying restrictions. It's an impressive move by Jobs showing that he's actually putting his money where his mouth is. Steve Jobs wrote an open letter to the community announcing he's all in favor of doing away with all digital rights management.]]> 111 2007-04-03 19:38:00 2007-04-03 19:38:00 open open apple-steps-is-eu publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/04/apple-steps-is-eu.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} I can’t find the Thai King clip and I don’t live in Thailand. Trash Techcrunch. Google MyMaps. http://www.sparkminute.com/2007/04/05/i-cant-find-the-thai-king-clip-and-i-dont-live-in-thailand-trash-techcrunch-google-mymaps/ Thu, 05 Apr 2007 17:33:00 +0000 http://www.sparkminute.com/?p=112 the country of Thailand blocked access to YouTube. The military run government doesn't want its citizens to watch a degrading video that makes their king look like a clown. I haven't seen the video. I've been looking for it and I can't find it. And I don't even live in Thailand! After Google, owners of YouTube, refused to pull down the clip per Thailand's request, the country decided to ban the entire site. Wow, wonder what would happen if we had to block access to every site that had something degrading about our President.

Michael Arrington, author of Techcrunch, the popular blog about Web 2.0 technologies and companies is giving away three tickets to the Web 2.0 Expo next week in San Francisco to the three people that can best trash Techcrunch. He's looking for a wise, funny, and accurate examination of why the site sucks. Best entries are ones that prove their one-sided opinions are flat out wrong. I won't be competing. I'm already going to the Web 2.0 Expo. :)

And Google has launched MyMaps. Use Google Maps to create, annotate, and save personal maps. This is great for Google, but bad for all the mashup companies that had created services similar to Google MyMaps. But even worse for all the VCs that invested in them. Ah, the danger of investing in tech start ups. Your competition can appear out of nowhere and make you worthless overnight.]]>
112 2007-04-05 17:33:00 2007-04-05 17:33:00 open open i-cant-find-the-thai-king-clip-and-i-dont-live-in-thailand-trash-techcrunch-google-mymaps publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/04/i-cant-find-thai-king-clip-and-i-dont.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
Big Wheel Race down Lombard Street http://www.sparkminute.com/2007/04/09/big-wheel-race-down-lombard-street/ Mon, 09 Apr 2007 03:56:00 +0000 http://www.sparkminute.com/?p=114 This is what I love about San Francisco. We have great silly events like today's annual Easter Big Wheel Race down the crooked portion of Lombard Street. It's been going on for seven years and last year supposedly there were only 20 people who raced. This year there were hundreds of people and it was one of the funniest things I've ever seen. I took tons of photos and posted them all online. Check them out.

Next year I'm not taking photos. I'm going to race.

Laughing Squid has a great roundup of pictures and videos from the event.]]> 114 2007-04-09 03:56:00 2007-04-09 03:56:00 open open big-wheel-race-down-lombard-street publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/04/big-wheel-race-down-lombard-street.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";} Microsoft and Google’s matching application game. SanDisk and Yahoo!’s Wi-Fi MP3 player. http://www.sparkminute.com/2007/04/10/microsoft-and-googles-matching-application-game-sandisk-and-yahoos-wi-fi-mp3-player/ Tue, 10 Apr 2007 20:20:00 +0000 http://www.sparkminute.com/?p=115 TellMe, for $800 million, and now Google has released its own, called Google Voice Local Search. Simply call 1-800-GOOG-411, say the name of the business and you'll be connected free of charge. Or have the number sent via SMS by saying "text message."

Yesterday, SanDisk and Yahoo! released a new Wi-Fi-enabled MP3 player that can download tunes from Yahoo! Music. Microsoft's Zune, also Wi-Fi enabled, can only connect with other Zunes. The 4 GB device is upgradable via SD card and is listed at $250.

SanDisk has high hopes for this player. They're hoping to gain about a 1/3rd share of the MP3 player market, which is about quadruple their current share. Not going to be easy since Apple has about 3/4 share with their line of iPods. And to make matters worse, most people that own an iPod don't need to upgrade.

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115 2007-04-10 20:20:00 2007-04-10 20:20:00 open open microsoft-and-googles-matching-application-game-sandisk-and-yahoos-wi-fi-mp3-player publish 0 0 post 0 blogger_blog sparkminutebackup.blogspot.com blogger_author David blogger_permalink /2007/04/microsoft-and-googles-matching.html podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:7:"Default";s:12:"itunes:block";s:7:"Default";}
MySpace vs. Photobucket-I want my free stuff back http://www.sparkminute.com/2007/04/12/myspace-vs-photobucket-i-want-my-free-stuff-back/ Thu, 12 Apr 2007 21:34:47 +0000 http://www.sparkminute.com/?p=116 MySpace blocked its users from posting videos from Photobucket, a photo and video sharing site. MySpace users used to be able to paste a Photobucket widget into their MySpace page to show off videos they've created and uploaded to Photobucket. The social networking juggernaut claims that Photobucket violated MySpace's terms of service by allowing advertisements to play in user's videos. MySpace has an install base north of 100 million users and Photobucket has more than 40 million users currently uploading 50,000 videos every day. And as you can imagine there are many unhappy people. Some believe this was done to put a thorn in the side of Photobucket's current acquisition talks. There's no question that lack of access to MySpace will be a major hit to revenue. Currently, only 50% of Photobucket's revenue comes from ads seen on the Photobucket site. The other half comes from ads on sites where users have embedded the Photobucket code to show off their pictures and videos. NOTE: Photobucket pictures can still be shown on MySpace. This ban only affects Photobucket videos. While this may hurt Photobucket, this could severely hurt MySpace. Social networking users are extremely finicky. You remember the popularity of Friendster? While MySpace has the volume of users they could all leave tomorrow making that multi-million dollar site completely worthless. All it takes is a strong controversy or a threat to make people leave in mass. It's possible this could be the one. For all those angry users out there you have to remember one thing. When you get something for free, social networking or video sharing, you rarely get to have everything you want.]]> 116 2007-04-12 17:34:47 2007-04-12 21:34:47 open open myspace-vs-photobucket-i-want-my-free-stuff-back publish 0 0 post 0 20 http://www.sparkminute.com/?p=126 65.38.178.7 2007-04-24 17:48:36 2007-04-24 21:48:36 1 pingback 0 0 Web 2.0 Expo-Word of Mouth Strategies http://www.sparkminute.com/2007/04/16/web-20-expo-word-of-mouth-strategies/ Mon, 16 Apr 2007 16:36:30 +0000 http://www.sparkminute.com/?p=117
  • Encouraging communications
  • Give people something to talk about
  • Create communities and connecting people
  • Working with influential communities
  • Creating evangelist or advocate programs
  • Researching and listening to customer feedback
  • Engaging in transparent conversation
  • Co-creation and information sharing
  • ]]>
    117 2007-04-16 12:36:30 2007-04-16 16:36:30 open open web-20-expo-word-of-mouth-strategies publish 0 0 post 0
    Free Google tips to drive traffic to your site http://www.sparkminute.com/2007/04/16/free-google-tips-to-drive-traffic-to-your-site/ Mon, 16 Apr 2007 21:58:56 +0000 http://www.sparkminute.com/?p=118
  • Google Base - upload online and offline content to make it searchable. This is a great tool for search engine optimization.
  • Google Catalogs - Upload your catalogs, get your content out there and make it findable.
  • Google Webmaster tools - Upload your site map and make sure it's completely crawled by Google.
  • Google video - Upload your videos, commercials, and demos.
  • Google News - Add images, trackable URLs, and keywords to your press releases.
  • Google Maps - Upload your content if you have local information.
  • Google Earth - Add interactive content such as snow conditions.
  • Plus check out their Conversion University.]]>
    118 2007-04-16 17:58:56 2007-04-16 21:58:56 open open free-google-tips-to-drive-traffic-to-your-site publish 0 0 post 0
    Cool and not-so-cool from Web 2.0 Expo http://www.sparkminute.com/2007/04/17/cool-and-not-so-cool-from-web-20-expo/ Tue, 17 Apr 2007 18:04:09 +0000 http://www.sparkminute.com/?p=119
  • Cool - Dapper. This is a tool to pull in any non-open data into any kind of application. In the demo I saw, the CEO, Eran Shir, created a data interface to his LinkedIn profile and then created a widget to browse all his contacts in his LinkedIn profile. Dapper has been around for a while, but it was the first time I saw it.
  • Not-so-cool - Jeff Bezos. He spoke at the keynote address on Monday night and it was a friggin' advertisement for his Amazon S3 hosting and application running service. He better have paid dearly to do that keynote. There were THOUSANDS of people in Moscone West to listen to an advertisement. BTW, I've never attended a keynote that was any good. Millionaires and billionaires stay millionaires and billionaires by NOT revealing anything of any value in front of thousands of people.
  • Cool - Bungee Labs. The company announced a complete Web-based tool and service called Bungee Connect. This is a development environment for creating Web apps that is fully on the Web. There's nothing to install, even for the coder! Development is free. Beta testing is free. Once you go commercial with your application/service is when you start paying for it. And you only start paying once you start drawing a critical audience. Dana Gardner has a nice writeup of the tool/service.
  • Not-so-cool - Not being prepared. There is nothing more pathetic than seeing a booth set up with no demo or a crippled demo. The "not being prepared" title goes to Fatdoor. They had computers set up in their booth showing their homepage that just said, "Launching Soon." Click the link and you'll see. When I asked the rep what Fatdoor was he just said, "Community around location," but he had nothing to show. Yet for some reason he was all excited. Yes, because he's seen it. I haven't. Show me a mockup or something. The "crippled demo" title goes to Sharade which is a cool service that lets you scan the barcodes of your CDs, DVDs, books, and other products and put them up on a virtual shelf. What's really cool about it is that you can scan the products in using your webcam, yet they didn't have a demo to show off that capability. They said they couldn't do it with a Mac camera, but that they could do it with a Logitech camera. Why no Logitech camera then? They had a Dell computer set up in their demo station. Their answer was, "Oh, come back tomorrow and we'll have it." Guess what? I'm NOT COMING BACK TOMORROW. I'm here now. You spent a fortune for this booth. Go and run to Best Buy and purchase another webcam for $100. Pathetic.
  • Cool - Ustream.tv. Free live streaming of video to the Internet. Just set up an account and start streaming a live event. Robert Scoble had a baseball hat on with a camera and was streaming some video through Ustream. He had about 50 people watching at the time. You can also record your live streams.
  • Cool - Octopz. An online environment for collaboration with rich media. While I'm not a big fan of the Web 2.0 trend of pulling vowels out of words and replacing an "s" with a "z" I was impressed with this service. Simply pulls up image and video viewers and you can annotate creative for editing. Full live collaboration with IM, VoIP, whiteboarding, and videoconferencing, PLUS asynchronous collaboration through version tracking of annotations.
  • Not-so-cool - The "What is Web 2.0?" conversation - I've had enough of that. It's not funny. It's not a situation of those "in the know" are clued in. And no, I didn't think the t-shirts that said "Web 2.0 is _________" were clever either. I've decided I'm going to use mine as a rag to check my oil.
  • ]]>
    119 2007-04-17 14:04:09 2007-04-17 18:04:09 open open cool-and-not-so-cool-from-web-20-expo publish 0 0 post 0 7 penarol@roges.com 38.116.199.32 2007-04-17 16:03:53 2007-04-17 20:03:53 1 0 0 10 http://eneighbors.wordpress.com/2007/04/18/web-20-expo-insider-update/ 208.96.40.133 2007-04-18 10:50:33 2007-04-18 14:50:33 1 pingback 0 0 11 pjk_webmail@pjk.net http://www.pjk.net 64.81.234.252 2007-04-18 14:31:04 2007-04-18 18:31:04 1 0 0 12 inbox@fatdoor.com http://www.fatdoor.com 67.188.85.91 2007-04-19 07:09:38 2007-04-19 11:09:38 1 0 0 28 david@sparkmediasolutions.com http://www.sparkmediasolutions.com/ 75.30.224.219 2007-04-28 14:37:35 2007-04-28 18:37:35 Andy Abramson, author of VoIP Watch and he does gave me the heads up for an interesting competitor to Octopz called "SyncVue" which uses Skype as a communications backend and is more geared towards filmmakers than advertising creatives.]]> 1 0 1 93 http://www.sparkminute.com/?p=166 65.38.178.7 2007-05-22 15:14:43 2007-05-22 19:14:43 1 pingback 0 0
    Microsoft beats the software pirates by undercutting their low low prices. http://www.sparkminute.com/2007/04/19/microsoft-beats-the-software-pirates-by-undercutting-their-low-low-prices/ Thu, 19 Apr 2007 18:19:06 +0000 http://www.sparkminute.com/?p=120 you can get it if you live in an under developed country and your government is willing to give free PCs to schools. On initial look, it appears this pricing may only be for employees at government agencies. Still, it's an interesting tactic by Microsoft who is pricing its software below the price of pirated software which is rampant in countries like Vietnam, Ukraine, and China that have over a 90% piracy rate. In fact, story just came out that only 244 legit copies of Windows Vista have been sold in China. When the level is that high, there's no way you're going to convince the public that it's illegal or stop the industry. So what do you do? Do what Microsoft is doing. Undercut their prices to essentially eliminate the piracy industry altogether. Although this price may not be low enough. Supposedly you can get an illegal copy of Vista in China for $1. Get people hooked on their software (like a drug dealer) and maybe make money through ancillary services like customization (or water pipes). The drug dealer reference is only to mock. Software industry has been going in this direction for a while. Take a look at the Linux model. Linux companies make their money selling customization services. Microsoft's hope is this low pricing will double the PC user base. I think the issue is it'll hopefully eliminate the boxed software piracy market because people will start to see the value of getting legit software over pirated software. In addition, the piracy market may also be eliminated as the entire software industry moves to software as a service. As for the people stuck on pirated software. Good luck trying to call tech support from that street corner card table vendor you purchased Windows Vista. Disclosure: Microsoft is a client of Spark Media Solutions.]]> 120 2007-04-19 14:19:06 2007-04-19 18:19:06 open open microsoft-beats-the-software-pirates-by-undercutting-their-low-low-prices publish 0 0 post 0 I'm addicted to StumbleUpon http://www.sparkminute.com/2007/04/19/im-addicted-to-stumbleupon/ Thu, 19 Apr 2007 18:55:34 +0000 http://www.sparkminute.com/?p=121 StumbleUpon is a cool plug in for your browser that allows you to just keep clicking the "StumbleUpon" button and getting new cool websites approved by your fellow browsers. When I'm watching TV I'll just keep clicking that button hoping to land on something interesting. And I must say the cool to not-so-cool ratio is pretty high. Joining the button clicking fun is Google who is offering a similar "click this button and get a random approved cool website to check out" Web application. Their hook is that recommendations will be tied to your search patterns. I don't necessarily think this is a valid indicator of what we're interested in since searches are often conducted as one time needs for specific information. I believe direct visits to Web sites are more telling of our ongoing interests. We'll see how the application plays out and if they can withstand the rumors going around that StumbleUpon may be acquired by eBay.]]> 121 2007-04-19 14:55:34 2007-04-19 18:55:34 open open im-addicted-to-stumbleupon publish 0 0 post 0 110 http://www.sparkminute.com/?p=168 65.38.178.7 2007-05-31 14:05:55 2007-05-31 18:05:55 1 pingback 0 0 Spark Media Solutions is LIVE! http://www.sparkminute.com/2007/04/21/spark-media-solutions-is-live/ Sat, 21 Apr 2007 18:10:30 +0000 http://www.sparkminute.com/?p=122 Spark Media Solutions. The business started earlier this year and it's a combination of my past experiences working in both the advertising and publishing industries. I've merged the two to create a custom publishing company provides editorial guidance with the use of traditional and new media tools to present businesses as “the voice” in their respective industry. Please check out the site, and specifically take a look at the "12 Principles of New Media." It's an essay, plus a series of conversation videos on theories in new media. I'll write more about this later.]]> 122 2007-04-21 14:10:30 2007-04-21 18:10:30 open open spark-media-solutions-is-live publish 0 0 post 0 Essay: The 12 Principles of New Media http://www.sparkminute.com/2007/04/23/essay-the-12-principles-of-new-media/ Mon, 23 Apr 2007 21:50:20 +0000 http://www.sparkminute.com/?p=123 "The 12 Principles of New Media." (PDF) In it I break down new media's success to these 12 different concepts.
    1. The economics of your time
    2. We don't need more choice. We need more TV Guides.
    3. Video: The new core competency
    4. Ego grows the Internet
    5. Be truthful or be exposed
    6. Believe your gut, not the statistics
    7. Interest and then engage
    8. Reduce the layers for engagement
    9. Mobile phones, the ultimate direct response device
    10. Be the connector
    11. Give options for engagement
    12. You need to participate
    What I love about creating these list type essays is that everyone has their own lists and inevitably someone, if not everyone is going to simultaneously agree AND disagree with me. And for that reason I wanted to get some other viewpoints so I also started creating some videos where I interviewed the following experts on each of these principles. Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB I'm producing a total of 12 videos one for each principle with these experts. I'll launch one a week over a total of 12 weeks. If you're interested in the content, but not the video, you can either read the transcript or listen to the audio file via stream, download, or podcast.]]>
    123 2007-04-23 17:50:20 2007-04-23 21:50:20 open open essay-the-12-principles-of-new-media publish 0 0 post 0 22 chris@conversal.com http://www.socialmediaclub.com/ 70.132.1.109 2007-04-24 18:44:03 2007-04-24 22:44:03 1 0 0 27 david@davidspark.com http://www.sparkmediasolutions.com 75.30.224.219 2007-04-27 02:08:35 2007-04-27 06:08:35 1 0 0
    The economics of your time http://www.sparkminute.com/2007/04/23/video-the-economics-of-your-time/ Mon, 23 Apr 2007 21:56:19 +0000 http://www.sparkminute.com/?p=124 "The 12 Principles of New Media." This is the first in a series of 12. I'll post a new one every week. "The economics of your time" looks at how we must be cognizant and respectful of an individual's time as we're creating media for them to consumer. ]]> 124 2007-04-23 17:56:19 2007-04-23 21:56:19 open open video-the-economics-of-your-time publish 0 0 post 0 MySpace creates its own "independent" Nielsen ratings book http://www.sparkminute.com/2007/04/24/myspace-creates-its-own-independent-nielsen-ratings-book/ Tue, 24 Apr 2007 21:43:51 +0000 http://www.sparkminute.com/?p=125 MySpace today released a research study on social networking. These types of commissioned studies are often designed to provide evidence as to why advertisers should be dropping all their ad dollars into social networking. With that said, let's take a look at the biased results. :) For example, MySpace was fishing for results like these:
    • Companies that advertise their brand on social networks attribute 70% of their marketing return thanks to pass along consumer-to-consumer communications.
    • More than 40% of users look to social networks to learn more about brands or products they like.
    Other results from the study:
    • More than 70% of Americans 15-34 are actively using social networks online.
    • Users spend a considerable amount of time in social networks during primetime hours.
    • Users spend more seven hours a week in social networks.
    With tons of much better looking and more capable competitors, I don't understand why the world's ugliest social network is also the world's most popular.]]>
    125 2007-04-24 17:43:51 2007-04-24 21:43:51 open open myspace-creates-its-own-independent-nielsen-ratings-book publish 0 0 post 0
    The Drama of MySpace and Photobucket http://www.sparkminute.com/2007/04/24/the-drama-of-myspace-and-photobucket/ Tue, 24 Apr 2007 21:48:29 +0000 http://www.sparkminute.com/?p=126 Two weeks ago, in an earlier episode of this soap opera, MySpace removed Photobucket videos from users' personal pages because Photobucket was running ads in its videos and MySpace wasn't generating any revenue from them. Finally, the two of them have decided they're both making so much money that they should stop complaining and just keep making money. I think it was a smart move NOT to explain what happened because the Internet is now going to have a field day debating conspiracy theories as to what happened. Did MySpace buckle under the Photobucket user community pressure? Did Photobucket make an under the table deal with MySpace for a cut of the advertising revenue? Or is MySpace on its way to purchasing Photobucket which is what they were trying to thwart when they dumped Photobucket videos in the first place? Stay tuned. We can only hope for a cameo appearance of Erik Estrada in the next episode.]]> 126 2007-04-24 17:48:29 2007-04-24 21:48:29 open open the-drama-of-myspace-and-photobucket publish 0 0 post 0 53 http://www.sparkminute.com/?p=139 65.38.178.7 2007-05-08 02:46:57 2007-05-08 06:46:57 1 pingback 0 0 Could this be the most fun place to work? http://www.sparkminute.com/2007/04/24/could-this-be-the-most-fun-place-to-work/ Tue, 24 Apr 2007 21:51:47 +0000 http://www.sparkminute.com/?p=127 Connected Ventures, owners of Vimeo, created.
    Lip Dub - Flagpole Sitta by Harvey Danger on Vimeo Tip of the hat to Jonathan Greene of Atmaspheric where I first saw this video.]]>
    127 2007-04-24 17:51:47 2007-04-24 21:51:47 open open could-this-be-the-most-fun-place-to-work publish 0 0 post 0 47 http://www.sparkminute.com/?p=137 65.38.178.7 2007-05-04 15:55:49 2007-05-04 19:55:49 1 pingback 0 0
    Marginalizing Starbucks' Wi-Fi business http://www.sparkminute.com/2007/04/29/marginalizing-starbucks-wi-fi-business/ Mon, 30 Apr 2007 03:48:28 +0000 http://www.sparkminute.com/?p=128 I wrote a piece for eWEEK about coffeehouses instituting Wi-Fi networks and how some offered the Wi-Fi for free while others, like Starbucks, forced users to cough up $10 a day. The argument for offering free Wi-Fi is it attracts customers. And a packed coffeehouse looks a lot more pleasing to passers by than an empty one. But for coffeehouses in downtown areas with high traffic, it makes sense to charge for usage. I wrote that article in 2004. Today, with the number of municipal Wi-Fi projects and the proliferation of Wi-Fi in people's homes you'll often find a free Wi-Fi network available when you're sitting in a Starbucks. If that doesn't work, Fonbucks wants to undercut Starbucks pricing by giving away Wi-Fi routers to anyone who lives near a Starbucks. While the Fonbucks network is not free, it is only $2 a day, severely undercutting Starbucks' $10 a day service. We so often hear of cases where big companies like Microsoft or a Google add a new service or application that completely devalues another business. It's nice to see it for once working the other way around. Thanks to my friend Bill Biggar of the Post-Postmodernist for the tip on this story.]]> 128 2007-04-29 23:48:28 2007-04-30 03:48:28 open open marginalizing-starbucks-wi-fi-business publish 0 0 post 0 We don't need more content. We need more TV Guides. http://www.sparkminute.com/2007/04/30/the-12-principles-of-new-media-ep02-we-dont-need-more-content-we-need-more-tv-guides/ Mon, 30 Apr 2007 06:29:04 +0000 http://www.sparkminute.com/?p=129 "The 12 Principles of New Media." It's entitled "We don't need more content. We need more TV Guides" and it looks at the need for editorial guidance through people and algorithims to help us find information that's valuable to us. ]]> 129 2007-04-30 02:29:04 2007-04-30 06:29:04 open open the-12-principles-of-new-media-ep02-we-dont-need-more-content-we-need-more-tv-guides publish 0 0 post 0 Can Google hide behind DMCA when they know copyrighted videos are being uploaded? http://www.sparkminute.com/2007/05/01/can-google-hide-behind-dmca-when-they-know-copyrighted-videos-are-being-uploaded/ Tue, 01 May 2007 17:42:19 +0000 http://www.sparkminute.com/?p=130 Google has come out publicly to say they are going to fight the Viacom lawsuit for $1 billion. They say it's unfounded. This will be an interesting one to follow. Viacom says that Google/YouTube knowingly let people upload copyrighted videos and put the onus on the copyright holders to tell them to pull it down. The key part to debate is the "knowlingly" part. It'll be interesting to see if you can still claim the DMCA defense when you're well aware that copyrighted videos are going up on your site, and you promote it to create growth, value, and revenue. For a little history, I appeared on KQED's "This Week in Northern California" a while back to discuss the lawsuit.]]> 130 2007-05-01 13:42:19 2007-05-01 17:42:19 open open can-google-hide-behind-dmca-when-they-know-copyrighted-videos-are-being-uploaded publish 0 0 post 0 I don't know if I can stomach a whole FIVE MINUTES of Charlies Angels. http://www.sparkminute.com/2007/05/01/i-dont-know-if-i-can-stomach-a-whole-five-minutes-of-charlies-angels/ Tue, 01 May 2007 17:44:56 +0000 http://www.sparkminute.com/?p=131 Sony, the owner of these programs, is hoping everyone will want to watch minisodes, Reader's Digest versions of classic shows that don't break the five minute barrier. These could be very popular. You could watch a whole season in a little over an hour.]]> 131 2007-05-01 13:44:56 2007-05-01 17:44:56 open open i-dont-know-if-i-can-stomach-a-whole-five-minutes-of-charlies-angels publish 0 0 post 0 The Webby Awards breaks AVN's "too many categories" barrier http://www.sparkminute.com/2007/05/01/the-webby-awards-breaks-avns-too-many-categories-barrier/ Tue, 01 May 2007 18:11:21 +0000 http://www.sparkminute.com/?p=132 Webby award winners were announced and looking at the list it appears they've overtaken the AVN (Adult Video News) awards' sickness of endlessly adding categories as if that's the only way to keep people's interest in the awards. Still, I am a fan of the Webby awards because it does open my eyes up to some sites I've never seen before. Check out the list to be clued into some new sites.]]> 132 2007-05-01 14:11:21 2007-05-01 18:11:21 open open the-webby-awards-breaks-avns-too-many-categories-barrier publish 0 0 post 0 Quick analysis of image and video search engines http://www.sparkminute.com/2007/05/01/quick-analysis-of-image-and-video-search-engines/ Wed, 02 May 2007 00:32:29 +0000 http://www.sparkminute.com/?p=133 Pixsy, a company that has a white label image and video search tool. I searched just two terms. “Zapruder,” the man who filmed the famous Kennedy assassination footage, and also “Lindsay Lohan” solely because Chase Norlin joked that’s all anybody wanted to watch on Pixsy. In general, the overwhelming majority of search results were valid except where noted. Image Search

    Site/ “Search Term”

    “Zapruder”

    “Lindsay Lohan”

    Google

    6,840

    317,000

    Yahoo

    4,251

    71,298

    Picsearch

    975

    19,171

    AltaVista

    562

    33,924

    Pixsy

    4 (only 2 were valid)

    925

    Video Search

    Site/ “Search Term”

    “Zapruder”

    “Lindsay Lohan”

    Google

    227

    15,876

    Yahoo

    169

    1,236

    Dabble

    116

    333

    AOL/Truveo

    94

    1,629

    Blinkx

    55

    7,000

    Pixsy

    50

    90

    Norlin appeared cavalier about how the public uses video search, saying, “Relevance doesn’t matter, it has to do with being entertained.” Not the smartest thing for a CEO of a search engine to be saying. I guess when you deliver such poor results compared to your competitors, you have to think of some defense to hide behind. But Norlin may have some valid reasoning. Video is linear. It can’t be scanned like text results. Plus, often people look to video as entertainment, not necessarily for information like people do with text. On the other hand, if Norlin’s only basis for understanding the video search market is his own site’s statistics then he doesn’t have a clear picture. Of course people are going to watch the Lindsay Lohan video if that’s all you’re going to give them. There’s so much to discuss in this space, but I just wanted to open up the discussion with an initial look at some search results. What do you think? Do people search for video like they do text? What about when they search for pictures? Also, do you search for video and if you do what kinds of things are you looking for? UPDATE: NewTeeVee has a review of some new video tools and the blog turned me on to a new video search player, Ulinkx, which has the same white labeled model as Pixsy, although they only offer video search and not image search. Still, only a year old, and they had mixed results for video search ("Zapruder" - 32, "Lindsay Lohan" - 1513). UPDATE 2: Another interesting company, Vodium, has a B2B video publishing platform for businesses that want to record conferences, webcasts, and other kinds of discussions. The audio is translated to text and your personal database is indexable. This sounds really good, but my question is can they highlight certain valuable portions? That would be a great benefit. More information and an audio interview can be found here. UPDATE 3 (5/17/07): Not a surprise, but Google will start now blending it's video search results from YouTube and Google Video with video from other locations as well. But they will spotlight its own video prominently in search results causing most of us to want to post all our video content on either Google Video or YouTube.]]>
    133 2007-05-01 20:32:29 2007-05-02 00:32:29 open open quick-analysis-of-image-and-video-search-engines publish 0 0 post 0 39 ksilverberg@microsoft.com 24.16.36.255 2007-05-03 00:25:32 2007-05-03 04:25:32 1 0 0 40 david@davidspark.com http:// 75.30.224.219 2007-05-03 01:43:31 2007-05-03 05:43:31 1 0 1 42 saket@ulinkx.com http://www.ulinkx.com/ 64.157.7.133 2007-05-03 16:33:00 2007-05-03 20:33:00 1 0 0 44 israell@yahoo.com 65.87.16.50 2007-05-04 04:35:01 2007-05-04 08:35:01 1 0 0 45 zudo2007@rediffmail.com 59.94.73.128 2007-05-04 05:21:13 2007-05-04 09:21:13 1 0 0 46 david@davidspark.com http:// 75.30.180.107 2007-05-04 11:10:36 2007-05-04 15:10:36 1 0 1 97 http://www.lindsaylohanphotos.info/2007/05/quick-analysis-of-image-and-video-search-engines/ 208.113.140.11 2007-05-23 19:02:46 2007-05-23 23:02:46 1 pingback 0 0 3195 me@richcontent.com http://www.richcontent.com 67.170.156.150 2007-12-25 01:38:11 2007-12-25 05:38:11 1 0 0
    What happens when you have a big party and nobody's following the "house rules"? http://www.sparkminute.com/2007/05/03/what-happens-when-you-have-a-big-party-and-nobodys-following-the-house-rules/ Thu, 03 May 2007 20:47:25 +0000 http://www.sparkminute.com/?p=134 code to decrypt the HD DVD format. Digg was pressured by the Advanced Access Content System License Administrator (AACS LA) to pull the posts down. Well, the Digg community, a self-righteous group that not only wants their voice to be heard, but demands it, revolted. As soon as one post came down, they threw up hundreds more. They filled Digg and the rest of the Internet with the code. The hapless few at Digg couldn't control, and founder Kevin Rose just relinquished and said, OK, you win. We'll just take the hits as they come. So, the myopic Digg community may have spelled the end for the site they love so much. Will they be happier that they kept posting the decryption code, yet Digg falls victim to the potential financial pressure of upcoming lawsuits? There are Digg copycats out there. They could always move to another bookmark sharing service and bring it down when it introduces a policy (legal or not) that the community doesn't agree with.]]> 134 2007-05-03 16:47:25 2007-05-03 20:47:25 open open what-happens-when-you-have-a-big-party-and-nobodys-following-the-house-rules publish 0 0 post 0 Journalistic credibility has value too http://www.sparkminute.com/2007/05/03/journalistic-credibility-has-value-too/ Thu, 03 May 2007 21:20:56 +0000 http://www.sparkminute.com/?p=135 PC World, and Harry McCracken, editor of PC World. I've known Harry for many years and have worked with him before. Years ago, I produced PC World's first videos for the site, PC World.com. And his sister, Elizabeth McCracken, wrote a great book entitled "Niagra Falls All Over Again" about the fictional history of a duo of vaudeville comedians. I'm a big comedy history buff and was very impressed with her insight into comedy. But I'm trailing off. Harry made the choice not to let an advertiser force an editorial decision and left PC World. I don't know the full story, but one thing that needs to be taken into account is that journalistic credibility has value too. The reason PC World has readers is because of it. It's their value. This story will definitely hurt the value of PC World. My guess, a lot worse than the possibility of losing Apple as an advertiser. Regardless, the one person whose value increased in this whole mess is Harry McCracken. He made it clear that he's walking out burning no bridges. In fact, he plans on continuing to do some freelance work for PC World. UPDATE: Saw some comments on "Good Morning Silicon Valley" on this story so I posted this addendum. All these comments about PC Mag and PCW being pro-Windows or some other advertiser reminds me of a comment Bob Costas made about fans who would call in after a game and complain, "I'm a fan of TEAM X. Why are you so pro TEAM Y(the opposition)?" Half of the calls would come in that way. And then the other half would come in "I'm a fan of TEAM Y. Why are you so pro TEAM X?" If you're looking for bias, you will find it. Especially if you've established yourself a fan of one company (Apple) or operating system (Linux).]]> 135 2007-05-03 17:20:56 2007-05-03 21:20:56 open open journalistic-credibility-has-value-too publish 0 0 post 0 60 http://www.sparkminute.com/?p=145 65.38.178.7 2007-05-10 14:57:03 2007-05-10 18:57:03 1 pingback 0 0 Absorbing blogging advice http://www.sparkminute.com/2007/05/04/absorbing-blogging-advice/ Fri, 04 May 2007 19:40:03 +0000 http://www.sparkminute.com/?p=136 piece of advice you'll see me taking in the post above is to provide a summary of the best posts.  It's an obvious thing to do, but I needed DoshDosh to give me the impetus to do it. The site looks excellent and I'll be going to it again for advice. I was going to add a "related links" plugin here on my blog (hosted by Wordpress), but I couldn't find one that I was happy with. If anyone can recommend one that they like, please let me know. Thanks.]]> 136 2007-05-04 15:40:03 2007-05-04 19:40:03 open open absorbing-blogging-advice publish 0 0 post 0 71 http://www.sparkminute.com/?p=155 65.38.178.7 2007-05-16 22:53:04 2007-05-17 02:53:04 1 pingback 0 0 ROUND UP: Top posts for April, 2007 http://www.sparkminute.com/2007/05/04/round-up-top-posts-for-april-2007/ Fri, 04 May 2007 19:55:45 +0000 http://www.sparkminute.com/?p=137
  • Could this be the most fun place to work? - Fun video of the young developers at Vimeo, video sharing network.
  • MySpace creates its own "independent" ratings book - They commissioned a study and "got" the results they wanted so that advertisers could create an ROI cost analysis for running a branded campaign on their social network. That's assuming you trust their numbers.
  • Spark Media Solutions is LIVE! - It's self serving, but I've been waiting for this and so have all the people I talk to in the industry. Check out "The 12 Principles of New Media" (PDF).
  • Cool and not-so-cool from Web 2.0 Expo - My round up of some of the most interesting and least interesting. Advice for the ones who made the "not-so-cool" list. To get off of it, when you come to a trade show, be prepared.
  • Big Wheel Race down Lombard Street - This was the funniest event I think I've ever attended. Got some great photos.
  • ]]>
    137 2007-05-04 15:55:45 2007-05-04 19:55:45 open open round-up-top-posts-for-april-2007 publish 0 0 post 0
    The easiest way to video blog...without a camera phone http://www.sparkminute.com/2007/05/05/the-easiest-way-to-video-blogwithout-a-camera-phone/ Sat, 05 May 2007 21:48:33 +0000 http://www.sparkminute.com/?p=138 Flip Video and then you simply plug it into your USB port and it automatically uploads it to YouTube. Haven't tested the device, but I'd like to give it a whirl. Retail cost: $119.99 for the 30-minute model, $149.99 for the 60-minute model.

    Thanks to Digital Inspiration for the heads up on this cool device.]]>
    138 2007-05-05 17:48:33 2007-05-05 21:48:33 open open the-easiest-way-to-video-blogwithout-a-camera-phone publish 0 0 post 0
    MySpace and Photobucket: They know we love the drama http://www.sparkminute.com/2007/05/08/myspace-and-photobucket-they-know-we-love-the-drama/ Tue, 08 May 2007 06:46:48 +0000 http://www.sparkminute.com/?p=139 MySpace's purchase of Photobucket. All this drama was designed to actually make us think that the two sites were at odds when in actuality there was an acquisition in play. I mentioned this possibility in an earlier post (see The drama of MySpace and Photobucket). It was a smart play by both sides. Throw a little excitement into the mix and it raises the public's interest in both companies, driving traffic to both, thus throwing in a spike in advertising revenues. It was a simple enough controversy to create (MySpace is blocking Photobucket because they violated the sites terms) and MySpace wisely said nothing, letting the blogosphere debate back and forth creating a whole lot of noise which resulted in buzz for both sites. Looking back at it, ALL acquisitions should work this way. Give the blogosphere a reason to go nuts just before you acquire a company.]]> 139 2007-05-08 02:46:48 2007-05-08 06:46:48 open open myspace-and-photobucket-they-know-we-love-the-drama publish 0 0 post 0 Anyone paying attention to your ideas? http://www.sparkminute.com/2007/05/08/anyone-paying-attention-to-your-ideas/ Tue, 08 May 2007 06:57:56 +0000 http://www.sparkminute.com/?p=140 "Made to Stick" by the brothers Chip Heath and Dan Heath. It's a book all about why certain ideas/marketing concepts stick in our mind and most others don't. This is a great easy entertaining read with tons of great examples of good and bad communications pitches. I found myself constantly thinking about stuff that I've pitched and whether I've applied their principles. Read it and you'll find yourself constructing your ideas more logically so people can understand, associate, and remember your ideas. Thanks to my friend Phil Faulconer for loaning me the book. Phil, update your blog. :)]]> 140 2007-05-08 02:57:56 2007-05-08 06:57:56 open open anyone-paying-attention-to-your-ideas publish 0 0 post 0 Naming your child? Consult baby name books and Google http://www.sparkminute.com/2007/05/08/naming-your-child-consult-baby-name-books-and-google/ Tue, 08 May 2007 22:31:56 +0000 http://www.sparkminute.com/?p=141 Search my name in Google and I'm currently nine out of the first ten results. But a lot of that has to do with my presence online for more than 12 years. I've only found two other "David Spark"s out there. But my only knowledge of "out there" has to do with what I've found on Google. Most of us equate "making it in Google" to that of "making it in the phone book." Interesting story in the Wall Street Journal today about parents that first consult the Google uniqueness of their unborn child's name. If not unique, or it shares the name of a serial killer, it's scrapped for one that passes the Googlewhack test of being found on only one or maybe no pages on the Internet. While you're Googling your unborn child's name, why not check to see if the domain is available and then buy your child's domain name. Thanks as always to Good Morning Silicon Valley for giving me the heads up on this. But then again, I found out they look at Techmeme, which is where I found this story as well. More at Valleywag, Buzzworthy, Publishing 2.0. UPDATE: Techcrunch's Michael Arrington just happen to moderate a panel discussion on people search last night at Google headquarters. The search giant opened their doors to "name niche" competitors Spock, Wink, and Zoominfo. I've seen Spock before and it's pretty darn cool. I think there will be a nice merger between the blog world and name searching. As for people who have generic names like John Smith (which supposedly yields somewhere between 158 and 225 million Google search results), maybe you might want to add a nickname in quotes between your first and last name.]]> 141 2007-05-08 18:31:56 2007-05-08 22:31:56 open open naming-your-child-consult-baby-name-books-and-google publish 0 0 post 0 Want to watch Natalie Portman's life? http://www.sparkminute.com/2007/05/08/want-to-watch-natalie-portmans-life/ Tue, 08 May 2007 22:57:36 +0000 http://www.sparkminute.com/?p=142 If we get to see a continuous video feed of her life we'll be able to know if she's just like us or she's some freakish celebrity who functions at a higher plane. Natalie Portman's on her "I'm so hot and you're not" Silicon Valley geek tour. It's all in an effort to get someone to pony up the millions to do a Natalie.tv program of her life. If it's done a la Justin.tv it'll be pointless because it'll be from her point of view and we'll never be able to see how hot she is. All we'll get to experience is what it's like to be her when guys are constantly staring at her breasts.]]> 142 2007-05-08 18:57:36 2007-05-08 22:57:36 open open want-to-watch-natalie-portmans-life publish 0 0 post 0 Video: The new core competency http://www.sparkminute.com/2007/05/09/video-the-new-core-competency/ Thu, 10 May 2007 00:16:41 +0000 http://www.sparkminute.com/?p=143 “The 12 Principles of New Media.” It’s entitled "Video: The new core competency" and it talks about how the increase of video needs to be produced appropriately for your given audience. ]]> 143 2007-05-09 20:16:41 2007-05-10 00:16:41 open open video-the-new-core-competency publish 0 0 post 0 Funny promotional gag http://www.sparkminute.com/2007/05/10/funny-promotional-gag/ Thu, 10 May 2007 16:15:43 +0000 http://www.sparkminute.com/?p=144 Fleck guys last night at the Involver party at Harlot in San Francisco. These three guys from Amsterdam got a funny gag where they all show up to parties in white suits looking like Tom Wolfe or early Steve Martin. They really stick out in a dark night club where everyone is wearing black. They do another gag where they wear the same suits, but cheaper, and hand out Sharpies allowing people to annotate their jackets. Cute gag. pictures ]]> 144 2007-05-10 12:15:43 2007-05-10 16:15:43 open open funny-promotional-gag publish 0 0 post 0 58 patrick@fleck.com http://fleck.com 63.192.55.232 2007-05-10 13:34:02 2007-05-10 17:34:02 1 0 0 59 http://blog.fleck.com/2007/05/10/another-fleck-promotion-tour/ 194.109.66.90 2007-05-10 13:56:26 2007-05-10 17:56:26 1 pingback 0 0 Value of journalistic integrity > Apple's ad dollars http://www.sparkminute.com/2007/05/10/value-of-journalistic-integrity-apples-ad-dollars/ Thu, 10 May 2007 18:56:50 +0000 http://www.sparkminute.com/?p=145 PC World has come to its senses regarding the issue of what has more value, the journalistic integrity of a publication that's spent years building its editorial, or a simple advertising buy from a very large computer company (Apple). (See previous blog entry, "Journalistic credibility has value too.") Given the public nature of Harry McCraken's quitting as PC World's editor in chief it was no surprise that this was the decision PC World made. The negative publicity could only have resulted in fewer subscriptions which would result in lower advertising rates for Apple and all other advertisers. Having known Harry from previous work with PC World, we actually discussed his quitting via an IM discussion the night of his announcement. He wasn't willing to speak much on the subject because at the time many of the elements were still unfolding. Most of us in the public didn't know the full story (CEO tried, but it was only half-assed. Note this blog entry has been pulled even though it's still available to view). What we did know though didn't look good for PC World. We both agreed IDG/PC World was going to have to do something to spin this positively in the publication's favor. I think everyone, except maybe Steve Jobs and Crawford, thinks IDG made the right choice. :)]]> 145 2007-05-10 14:56:50 2007-05-10 18:56:50 open open value-of-journalistic-integrity-apples-ad-dollars publish 0 0 post 0 Wait, Zune's wi-fi could actually get some use http://www.sparkminute.com/2007/05/10/wait-zunes-wi-fi-could-actually-get-some-use/ Thu, 10 May 2007 19:05:10 +0000 http://www.sparkminute.com/?p=146 Just out on Engadget's site. It looks like the Zune is going to get a firmware upgrade to be able to use the built-in wi-fi to actually, get this, CONNECT TO THE INTERNET. Before, the only use of the wi-fi was to connect to other Zunes. Meaning, the only way you could use the Zune's wi-fi is if you could actually find another Zune. I've never seen one, have you? I've had better luck finding Waldo. This firmware upgrade alone could give cause for people to actually buy a Zune. Previous stories.]]> 146 2007-05-10 15:05:10 2007-05-10 19:05:10 open open wait-zunes-wi-fi-could-actually-get-some-use publish 0 0 post 0 Ego grows the Internet http://www.sparkminute.com/2007/05/14/ego-grows-the-internet/ Mon, 14 May 2007 04:02:48 +0000 http://www.sparkminute.com/?p=147 “The 12 Principles of New Media.” It’s entitled "Ego grows the Internet" and it discusses the need to create playgrounds and environments for users to self express.]]> 147 2007-05-14 00:02:48 2007-05-14 04:02:48 open open ego-grows-the-internet publish 0 0 post 0 Clashing worlds: Wal-Mart's deal with Skype http://www.sparkminute.com/2007/05/14/clashing-worlds-wal-marts-deal-with-skype/ Mon, 14 May 2007 22:34:25 +0000 http://www.sparkminute.com/?p=148 great post today about how certain events become key turning points in Internet's development. The article points to the retail relationship Wal-Mart just announced with Skype. They're going to be reselling $20 Skype cards along the Web cams and computer microphone headsets. In addition, online dollars spent purchasing clothing surpassed computer supplies. What's going to happen with the Wal-Mart/Skype connection may be a repeat of AOL's purchase of ICQ (Mirabilis). You couldn't have brought in two more diametrically opposed users. AOL users were the 'nets newbies and ICQ users were the early adopters and trend setters. I think that's why there was never true integration between the two instant messengers and AIM and ICQ always stayed as separate entities. The Ecommerce industry should thank Harry Potter Another trend setting moment I'd point to was the pre orders of I believe the fourth Harry Potter book ("Goblet of Fire") on Amazon (not linking because they don't need to sell more copies). The site got an amazing exclusive deal to be the first to sell the book. But the only way you could purchase it was online through Amazon. My guess is that many people's first experience with ecommerce was through purchasing that very book on Amazon. Up until then most average Internet users had been timid about ecommerce and entering their credit card information online. But since this was the only option, they put down their fears for a moment. How bad could it be? It's only a book and it doesn't cost that much. So they tried it and guess what? The book appeared on their door a few days later. Getting over that hurdle allowed them to make their next ecommerce purchase with considerably reduced fear.]]> 148 2007-05-14 18:34:25 2007-05-14 22:34:25 open open clashing-worlds-wal-marts-deal-with-skype publish 0 0 post 0 Transit Tool-HopStop http://www.sparkminute.com/2007/05/15/transit-tool-hopstop/ Tue, 15 May 2007 19:03:15 +0000 http://www.sparkminute.com/?p=149 TechCrunch has a story about HopStop, a cool transit planning tool that helps with San Franciscans plan their MUNI misery. Most of us have been relying on 511.org for minimizing the 30 minute waits for MUNI buses. I look to TechCrunch to break new tools, but fellow blogger David Berkowitz says he's been using it for quite some time, so it's not new.]]> 149 2007-05-15 15:03:15 2007-05-15 19:03:15 open open transit-tool-hopstop publish 0 0 post 0 Will Microsoft take the same road SCO paved? http://www.sparkminute.com/2007/05/15/will-microsoft-take-the-same-road-sco-paved/ Tue, 15 May 2007 19:29:11 +0000 http://www.sparkminute.com/?p=150 SCO went on a huge "how fast can we ruin our brand" campaign a few years ago with its lawsuit against IBM claiming many lines of code in IBM's donated version of Linux violated the patents it had in its version of UNIX. Many are pointing to that case as being similiar to the Microsoft claim that Linux and FOSS (Free and Open-Source Software) violates 235 of its patents. Patting themselves on the back, Microsoft states that this is the reason open-source software is so good. Microsoft is in a conundrum. From it's viewpoint it needs to defend it's intellectual property. It is their value. But the open source movement has this "information wants to be free" attitude especially if it's owned by Microsoft. The press and geeks love to take the side of the little egalitarians, the people who write code for free. But Microsoft asserts that they're coding Robin Hoods-stealing from the rich (Microsoft) to give to the poor (open-source software users). Microsoft is too smart to fall for the same mistakes that SCO made. Which was essentially claiming that IBM violated I believe over a million lines of code yet they refused to show it to anybody. If Microsoft is right and they quickly come out publicly and show what has been stolen, providing date stamps, then maybe they can quell the public outcry against them. Sun says they should just cow tow to the masses because it's inevitable. But there are some people who hate Microsoft so much that even with overwhelming evidence (not saying there is yet) their opinion still won't be swayed. They're kind of like Bush supporters. I'm sure they don't appreciate that analogy. As a note of transparency. I do some work for Microsoft, but regardless I never blanketedly take one side over the other. I'm eager to see how this story plays itself out.]]> 150 2007-05-15 15:29:11 2007-05-15 19:29:11 open open will-microsoft-take-the-same-road-sco-paved publish 0 0 post 0 David Spark-icon /david-spark-icon/ Wed, 16 May 2007 00:36:39 +0000 http://www.sparkminute.com/wp-content/uploads/2007/05/davidsparkheadshot_icon.jpg 152 2007-05-15 20:36:39 2007-05-16 00:36:39 open open david-spark-icon inherit 18446744072530275841 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/05/davidsparkheadshot_icon.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/davidsparkheadshot_icon.jpg _wp_attachment_metadata a:5:{s:5:"width";i:85;s:6:"height";i:87;s:14:"hwstring_small";s:22:"height='87' width='85'";s:4:"file";s:110:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/davidsparkheadshot_icon.jpg";s:5:"thumb";s:37:"davidsparkheadshot_icon.thumbnail.jpg";} RSS Feed /rss-feed/ Wed, 16 May 2007 00:55:23 +0000 http://www.sparkminute.com/wp-content/uploads/2007/05/rssicon.png 153 2007-05-15 20:55:23 2007-05-16 00:55:23 open open rss-feed inherit 18446744072530275841 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/05/rssicon.png _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/rssicon.png _wp_attachment_metadata a:5:{s:5:"width";i:14;s:6:"height";i:14;s:14:"hwstring_small";s:22:"height='14' width='14'";s:4:"file";s:94:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/rssicon.png";s:5:"thumb";s:21:"rssicon.thumbnail.png";} I dare you to watch http://www.sparkminute.com/2007/05/16/i-dare-you-to-watch/ Thu, 17 May 2007 00:49:41 +0000 http://www.sparkminute.com/?p=154 Mental Floss has a post with photos and video of couples choosing a Star Wars or Star Trek themed wedding. Great pictures and photos, but I must say this "First Bride and Groom Light Saber Battle" just pushed it over the top for me. I had a hard time watching. Can you make it through?

    Reminds me of this classic “Triumph the Insult Comic Dog” bit from Conan O’Brien.

    ]]>
    154 2007-05-16 20:49:41 2007-05-17 00:49:41 open open i-dare-you-to-watch publish 0 0 post 0
    You link me and I link you http://www.sparkminute.com/2007/05/16/you-link-me-and-i-link-you/ Thu, 17 May 2007 02:52:57 +0000 http://www.sparkminute.com/?p=155 UPDATE: I am no longer participating in this link exchange. Please only favorite my site if you want to favorite my site. I am not offering reciprocal links solely to do a link exchange. This was an interesting experiment, but I have discovered that I would have to link to hundreds and receive hundreds of reciprocal links in exchange to get even a slight bump in traffic. And what I've also noticed is that others have discovered this earlier than me and stopped offering reciprocal links. My apologies to those of you who fav'd me in hopes of a reciprocal link. It's just it's not worth my time to participate in this anymore. ORIGINAL POST: In the early days of the Internet I would get requests to participate in a link exchange from some kind of Internet directory. I would always say no because the darn Internet directory would have to link me (or it wouldn't be a directory). I didn't need to link to them, and these two bit directories (it was never Yahoo! asking for the link exchange) never sent me any traffic. But now DoshDosh, a great website for information about creating your personal brand online and making money from your website (see previous post "Absorbing blogging advice"), started a link train a couple of months ago specifically to get everyone to "favorite" each other on Technorati. It appears to be very successful. So like getting thrown into a conga line against your will, I'm joining the link train. I'll let you know if I stay on or decide to jump off. You can favorite me here. So here are the sites on my Technorati Favorites Link Train (short now, but will grow...when I've got time) ]]> 155 2007-05-16 22:52:57 2007-05-17 02:52:57 open open you-link-me-and-i-link-you publish 0 0 post 0 72 http://www.fastlanetransport.ca/blog/update-technorati-favorites-exchange-experiment/blogs-websites 66.51.96.38 2007-05-17 16:35:27 2007-05-17 20:35:27 1 pingback 0 0 78 turo.jantunen@gmail.com http://tjantunen.com 84.248.81.80 2007-05-18 00:48:02 2007-05-18 04:48:02 1 0 0 79 emaildiogenes@gmail.com http://quasifictionalviews.blogspot.com 202.83.174.75 2007-05-18 02:36:38 2007-05-18 06:36:38 1 0 0 81 sexyinred@gmail.com http://sexyinred.blogspot.com 82.141.255.236 2007-05-18 05:14:17 2007-05-18 09:14:17 1 0 0 82 bwpratt@gmail.com http://www.bestrealincome.com 125.239.74.234 2007-05-18 07:29:15 2007-05-18 11:29:15 1 0 0 83 hyo.exe@gmail.com http://www.javieraltman.com.ar/blog 201.231.144.47 2007-05-18 08:50:46 2007-05-18 12:50:46 1 0 0 84 wowaccount2@mail.com http://earn-money-on-the-web.blogspot.com 213.217.219.60 2007-05-18 18:05:55 2007-05-18 22:05:55 favorite me by clicking here. I also started a Technorati exchange and linked to your post from my blog: http://earn-money-on-the-web.blogspot.com/2007/05/blog-advice-technorati-favorites-and.html If you have a place in your post for a list of other Technorati exchanges feel free to include my link as well:) Thanks!]]> 1 0 0 85 http://www.technospot.net/blogs/technorati-favorites-exchange-an-interactive-experiment/ 64.22.96.14 2007-05-18 22:32:26 2007-05-19 02:32:26 1 pingback 0 0 87 ashleyxox720@msn.com http://beasavvywriter.blogspot.com 71.119.176.16 2007-05-19 01:07:37 2007-05-19 05:07:37 1 0 0 88 http://www.zath.co.uk/2007/04/10/participate-in-an-interactive-technorati-favorites-experiment/ 80.82.112.218 2007-05-19 08:32:27 2007-05-19 12:32:27 1 pingback 0 0 89 betshopboy@gmail.com http://betshopboy.blogspot.com 165.21.83.246 2007-05-19 10:51:25 2007-05-19 14:51:25 1 0 0 91 aquila_ru@yahoo.com http://technorati.com/people/technorati/sidewinder 193.239.128.60 2007-05-21 07:18:17 2007-05-21 11:18:17 1 0 0 96 wowaccount3@mail.com http://making-money-through-internet.blogspot.com 88.203.31.50 2007-05-23 05:19:16 2007-05-23 09:19:16 favorite me by clicking here. I also started Technorati Favorites and Link Exchange and linked to your post from my blog: http://making-money-through-internet.blogspot.com/2007/05/blog-advice-technorati-favorites-and.html. Please add me to your list of Technorati Link Exchange participants.]]> 1 0 0 109 alan@alan-parekh.com http://hackedgadgets.com 142.161.146.230 2007-05-30 22:19:38 2007-05-31 02:19:38 1 0 0 111 sophistishe@gmail.com http://sophistishe.org 12.210.68.196 2007-06-03 12:33:26 2007-06-03 16:33:26 1 0 0 112 http://www.foreignperspectives.com/technorati-favourites-exchange/2007/04/11/opinion.htm 212.227.119.151 2007-06-03 13:45:01 2007-06-03 17:45:01 1 pingback 0 0 118 a_skripko@inbox.lv http://iphone-forum.blogspot.com 83.99.210.93 2007-06-05 13:41:12 2007-06-05 17:41:12 Add to Technorati Favorites Thanks]]> 1 0 0 532 alexvorn2@gmail.com http://techgadgetblog.blogspot.com 193.47.142.141 2007-07-30 09:08:20 2007-07-30 13:08:20 1 0 0 515 melodysvoice@gmail.com http://www.thevoiceinmyhead.com 59.183.58.138 2007-07-29 02:48:29 2007-07-29 06:48:29 Click here to fave me too, thx :) Also have my own exchange program here. Do visit me at TheVoiceInMyHead - if you like what you see, do subscribe to my feed via your feedreader or via e-mail. Have a good day! Melody]]> 1 0 0 298 a_skripko@rss.lv http://iphonews.ifastnet.com 83.99.210.93 2007-07-09 12:42:30 2007-07-09 16:42:30 Add To Technorati faves Thanks.]]> 1 0 0 449 http://www.contentpays.info/technorati-favorites-link-exchange-experiment/ 65.99.213.19 2007-07-24 14:00:23 2007-07-24 18:00:23 1 pingback 0 0 252 misc@oil-offshore-marine.com http://oiloffshoremarine.wordpress.com 89.120.134.204 2007-07-01 07:57:15 2007-07-01 11:57:15 1 0 0 266 augel.t.acana@gmail.com http://bloggista.freehostia.com 121.97.180.29 2007-07-04 18:16:16 2007-07-04 22:16:16 HERE! Cheers!]]> 1 0 0 419 blog@fyais.com http://www.fyais.com 60.48.102.116 2007-07-22 14:07:06 2007-07-22 18:07:06 1 0 0 2005 bijoyjohnson@gmail.com http://www.ilovemyheart.blogspot.com 202.88.249.241 2007-11-15 05:17:01 2007-11-15 09:17:01 1 0 0 1973 jleach59@gmail.com 63.134.138.197 2007-11-14 15:00:18 2007-11-14 19:00:18 1 0 0 66534 http://www.cymru66.com/uncategorized/technorati-favorites-exchange-an-interactive-experiment/ 66.135.55.42 2009-06-18 05:11:09 2009-06-18 09:11:09 1 pingback 0 0 70061 http://geniustypes.com/technorati_favorite_exchange_party/ 205.134.253.61 2010-02-12 18:38:56 2010-02-12 22:38:56 1 pingback 0 0 The Blogosphere vs. the SEC http://www.sparkminute.com/2007/05/17/the-blogosphere-vs-the-sec/ Thu, 17 May 2007 18:17:58 +0000 http://www.sparkminute.com/?p=156 Yesterday's Apple stock dip quelled any belief that the blogosphere can influence markets. The blogosphere is a market of influencers of varying degrees of influence. The number one influencer/number one blog is Engadget (according to current Technorati popularity statistics). What happened yesterday is Engadget received an internal Apple email that said the iPhone's release would be delayed from June until October, and the Leopard operating system would be pushed off to January next year. Engadget has realized that his was a hoax and has printed a correction. If there was any question to the influence of rumors on the blogosphere, this event quelled it. And it also showed the complete disconnect between the goals of money making blogs like Engadget and the rules of the Security and Exchange Commission (SEC). A few other issues this Apple-Engadget debacle raises:
    • The skewed audience demographic towards Apple enthusiasts. Blogosphere influencers and participants are not reflective of the PC to Mac demographics of computer users.
    • High end blogs have a primary goal: be the first to release highly sought after information and stay credible. The traditional confirmation and correction process that most journalists go through does not apply to bloggers. That's because time delays translate into lost traffic which translates into lost revenue. No other media institution rides under this kind of pressure. As a result, it is more important to publish hot information first, and then correct it later. This is exactly what Engadget did and continues to do. Nick Denton, publisher of Gawker Media, a blog network that publishes Engadget's top competitor, Gizmodo, admitted to Wired magazine years ago that speed of information is more important than accuracy. But both Engadget and Gizmodo both realize that's a delicate line to ride. Too many false stories and they lose their credibility, which is their value. So far they've been riding it well.
    • The problem is the rest of the public doesn't understand the difference between information that comes out of Engadget and information that comes out of the NYTimes Circuits section. Shocking news in either direction causes them to react. So much so that they can move markets. But right now, Engadget is in a better position to move markets in the short term than the NY Times. Will they be beholden to SEC scrutiny?
    ]]>
    156 2007-05-17 14:17:58 2007-05-17 18:17:58 open open the-blogosphere-vs-the-sec publish 0 0 post 0
    Steve Jobs talks the talk, but Jeff Bezos walks the walk http://www.sparkminute.com/2007/05/17/steve-jobs-talks-the-talk-but-jeff-bezos-walks-the-walk/ Thu, 17 May 2007 18:28:09 +0000 http://www.sparkminute.com/?p=157 Jeff Bezos of Amazon.com just stepped in and announced he's going to do it. Kudos to Amazon.com which has similar general consumer audience demographics as Apple iTunes. I'll be interested to see the infrastructure that they build and if it's going to stay in line with the rest of the site's ease of usability.]]> 157 2007-05-17 14:28:09 2007-05-17 18:28:09 open open steve-jobs-talks-the-talk-but-jeff-bezos-walks-the-walk publish 0 0 post 0 How PR Professionals Can Participate in New Media http://www.sparkminute.com/2007/05/17/how-pr-professionals-can-participate-in-new-media/ Thu, 17 May 2007 19:23:44 +0000 http://www.sparkminute.com/?p=158 "The Golden Gateway to the Global Village." The main document, "How PR Professionals Can Participate in New Media" (PDF) answers ten important issues:
    1. Losing control over the conversation
    2. Fueling conversations with content
    3. Become a participant yourself
    4. Who's talking about you?
    5. Know WHEN people are talking about you and your clients
    6. Who are the top influencers in your space?
    7. Dealing with bad publicity online
    8. So you want bloggers to talk about you and your clients
    9. Just because you've got an influencer's ear, doesn't mean they're going to talk positively about you
    10. PR and advertising convergence
    Special thanks to my fellow participants on the panel, Chris Peterson of Chautauqua Communications and Greg Sterling of Sterling Market Intelligence for their input on this document. Two other available documents are "The 12 Principles of New Media" (PDF) and "More Schmooze, Less Snooze: How to Deliver 'The Most Talked About' Conference Session" (PDF).]]>
    158 2007-05-17 15:23:44 2007-05-17 19:23:44 open open how-pr-professionals-can-participate-in-new-media publish 0 0 post 0 73 tblogosphere@yahoo.fr http://blogsetie.blogspot.com 84.14.205.106 2007-05-17 17:41:22 2007-05-17 21:41:22 1 0 0 74 david@davidspark.com http:// 75.18.163.224 2007-05-17 17:48:53 2007-05-17 21:48:53 1 0 1 75 tblogosphere@yahoo.fr http://blogsetie.blogspot.com 84.14.205.106 2007-05-17 17:55:27 2007-05-17 21:55:27 1 0 0 76 david@davidspark.com http:// 75.18.163.224 2007-05-17 18:16:17 2007-05-17 22:16:17 1 0 1
    Be truthful or be exposed http://www.sparkminute.com/2007/05/21/be-truthful-or-be-exposed/ Mon, 21 May 2007 16:56:56 +0000 http://www.sparkminute.com/?p=159 “The 12 Principles of New Media.” It’s entitled "Be truthful or be exposed" and it discusses the importance of transparency in your communications. Lack of it can be detrimental.]]> 159 2007-05-21 12:56:56 2007-05-21 16:56:56 open open be-truthful-or-be-exposed publish 0 0 post 0 ON Dating - Online dating advice show http://www.sparkminute.com/2007/05/21/on-dating-online-dating-advice-show/ Mon, 21 May 2007 17:28:58 +0000 http://www.sparkminute.com/?p=160 Andrea Syrtash last week. She's the host of a new online and mobile-only show called ON Dating about online dating. It's a really good example of online video production that can be easily reused in other formats. Simple credible talking head with quality writing walks you through various issues of online dating. Each topic is supported with a graphic title. It's a very standard format, but it still works extremely well. ON Dating has another great thing going for it. It's got the amazing bandwidth and video quality of ON Networks and the production of NBC Studios in NYC. Check out this episode on advice on do's and don'ts of creating an online profile.]]> 160 2007-05-21 13:28:58 2007-05-21 17:28:58 open open on-dating-online-dating-advice-show publish 0 0 post 0 69997 qszaz1@rediffmail.com http://www.sixsingles.com/ 122.167.106.216 2010-01-19 07:04:11 2010-01-19 12:04:11 dating]]> 1 0 0 makerfaire07_001.jpg /makerfaire07_001jpg/ Tue, 22 May 2007 00:50:40 +0000 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_001.jpg 161 2007-05-21 20:50:40 2007-05-22 00:50:40 open open makerfaire07_001jpg inherit 18446744072529756604 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_001.jpg _wp_attachment_metadata a:5:{s:5:"width";i:300;s:6:"height";i:199;s:14:"hwstring_small";s:23:"height='84' width='128'";s:4:"file";s:103:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_001.jpg";s:5:"thumb";s:30:"makerfaire07_001.thumbnail.jpg";} _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_001.jpg makerfaire07_004.jpg /makerfaire07_004jpg/ Tue, 22 May 2007 00:51:25 +0000 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_004.jpg 162 2007-05-21 20:51:25 2007-05-22 00:51:25 open open makerfaire07_004jpg inherit 18446744072529756604 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_004.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_004.jpg _wp_attachment_metadata a:5:{s:5:"width";i:300;s:6:"height";i:199;s:14:"hwstring_small";s:23:"height='84' width='128'";s:4:"file";s:103:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_004.jpg";s:5:"thumb";s:30:"makerfaire07_004.thumbnail.jpg";} makerfaire07_011.jpg /makerfaire07_011jpg/ Tue, 22 May 2007 00:51:35 +0000 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_011.jpg 163 2007-05-21 20:51:35 2007-05-22 00:51:35 open open makerfaire07_011jpg inherit 18446744072529756604 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/05/makerfaire07_011.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_011.jpg _wp_attachment_metadata a:5:{s:5:"width";i:300;s:6:"height";i:199;s:14:"hwstring_small";s:23:"height='84' width='128'";s:4:"file";s:103:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/05/makerfaire07_011.jpg";s:5:"thumb";s:30:"makerfaire07_011.thumbnail.jpg";} More hot trends to watch http://www.sparkminute.com/2007/05/22/more-hot-trends-to-watch/ Tue, 22 May 2007 18:28:47 +0000 http://www.sparkminute.com/?p=164 Google today announced the launch of "Hot Trends" as part of its Google Trends search engine. It simply shows what are the hottest queries of the moment. Not necessarily a search voyeur, but collectively what are the hot queries. Yahoo! has had something similar called the Buzz Index but it looks at the hot queries over the past week. What I like about the Yahoo! Buzz Index is they actually put some context around the search by writing a newsletter that offers some explanation as to why a certain search term is hot (i.e. Celebrity was recently arrested, or there's a certain food scare). Similarly, tracking the buzz in the blog space is Technorati's WTF which stands for Where's the Fire? What's Hot and Why. This one tracks hot blog discussions and people can vote a la Digg as to what discussions they like. In the old days you used to rely on teenagers living in our household to know what was hot. Today, we can rely on Yahoo! Buzz Index, Google Hot Trends, and Technorati's WTF. It's like having a whole world of teenagers living in your house, but you don't have to feed them.]]> 164 2007-05-22 14:28:47 2007-05-22 18:28:47 open open more-hot-trends-to-watch publish 0 0 post 0 If nobody thinks it's illegal then why bother arresting? http://www.sparkminute.com/2007/05/22/if-nobody-thinks-its-illegal-then-why-bother-arresting/ Tue, 22 May 2007 18:41:03 +0000 http://www.sparkminute.com/?p=165 "Fraudulent access to computers, computer systems, and computer networks" law in which this download-and-run scenario would be a violation. Such was the case of a Michigan man who was arrested for using a café's Wi-Fi from his car. What's interesting is all the people (police officer, café owner, and Wi-Fi leecher) who witnessed this man's daily routine didn't think it was illegal. So if nobody cares or nobody thinks it's illegal then why bother? The police officer just thought it looked suspicious and thought some law might be broken. Kind of reminds me of the days Lenny Bruce would get up on stage and say dirty words. It started to raise some suspicion with people saying, "He must be doing something wrong." When you get right down to it, we're probably all doing something illegal. It's just that nobody's got the time or patience to dig through the law books and figure out what it is.]]> 165 2007-05-22 14:41:03 2007-05-22 18:41:03 open open if-nobody-thinks-its-illegal-then-why-bother-arresting publish 0 0 post 0 Be like Justin.tv http://www.sparkminute.com/2007/05/22/be-like-justintv/ Tue, 22 May 2007 19:14:41 +0000 http://www.sparkminute.com/?p=166 Justin.tv is the phenomenon created by 20-something Justin Kan who decided to strap a camera to his head, connect it to four(!) Sprint EV-DO modems and broadcast his life around the clock. The big news is the announcement of the Justin.tv network which allows anyone to be like Justin.tv too. Anyone will now be able to create a Justin.tv-like experience of their own. Strap a camera on your head/hat and record your incredibly boring life 24/7. But interestingly enough your life will get far more interesting once you actually slap that camera on your head. That's what's happened to Justin. I've seen Justin at parties in San Francisco and he kind of sticks out like anyone would who has a camera strapped to their head. In the two months since the launch of Justin.tv he's drawn a lot of attention with a police raid on his apartment, an appearance on The Today Show, and an eviction. Competing with Justin.tv is another site I wrote about a while back called Ustream.tv. Ustream.tv is a simple Web tool that lets you be up and broadcasting within minutes. The two may go head to head or they may slide into different respective niches of the kind of broadcasting content they attract. While Ustream.tv is cool, it doesn't have the lead piece of content that is Justin.tv to attract people to be like Justin Kan.]]> 166 2007-05-22 15:14:41 2007-05-22 19:14:41 open open be-like-justintv publish 0 0 post 0 Bill and Steve together again http://www.sparkminute.com/2007/05/31/bill-and-steve-together-again/ Thu, 31 May 2007 17:45:51 +0000 http://www.sparkminute.com/?p=167 AllThingsD site, or just watch the highlights reel here: I also recommend watching the prologue that shows Jobs moderating an Apple dating game show from 1983 with Bill Gates as one of the bachelors. ]]> 167 2007-05-31 13:45:51 2007-05-31 17:45:51 open open bill-and-steve-together-again publish 0 0 post 0 StumbleUpon new stuff to buy? http://www.sparkminute.com/2007/05/31/stumbleupon-new-stuff-to-buy/ Thu, 31 May 2007 18:05:48 +0000 http://www.sparkminute.com/?p=168 eBay purchased StumbleUpon for $75 million. As I've mentioned, StumbleUpon is one of my favorite tools to use when I'm sitting in front of the TV wasting time. It harkens back to the early days of the Web when people would literally browse looking for anything online. While this is random, the browsing takes you to quality sites and not just any non-approved site. These sites are given the thumbs up from other browsers. It's like Digg, but purely for discovery. Question is how will eBay capitalize on this and the Skype acquisition. There are obvious connections. But so far all we've seen is a wait and see approach no true integration of applications.]]> 168 2007-05-31 14:05:48 2007-05-31 18:05:48 open open stumbleupon-new-stuff-to-buy publish 0 0 post 0 iTunes U - Better packaging of educational content http://www.sparkminute.com/2007/05/31/itunes-u-better-packaging-of-educational-content/ Thu, 31 May 2007 18:18:10 +0000 http://www.sparkminute.com/?p=169 iTunes U, a section of the iTunes store of course lectures. This is not new as in the lectures have been there, but by placing this simple "iTunes U" moniker on it, it makes a lot more sense and doesn't require any explaining. The title says it all. "Go here for higher education lectures."]]> 169 2007-05-31 14:18:10 2007-05-31 18:18:10 open open itunes-u-better-packaging-of-educational-content publish 0 0 post 0 Good news: Download videos to your desktop. Bad news: you have to use RealPlayer http://www.sparkminute.com/2007/05/31/good-news-download-videos-to-your-desktop-bad-news-you-have-to-use-realplayer/ Thu, 31 May 2007 21:14:18 +0000 http://www.sparkminute.com/?p=170 take a look at this highlight real from Robert Scoble's interview with RealPlayer's VP.]]> 170 2007-05-31 17:14:18 2007-05-31 21:14:18 open open good-news-download-videos-to-your-desktop-bad-news-you-have-to-use-realplayer publish 0 0 post 0 Microsoft's surface computer http://www.sparkminute.com/2007/05/31/microsofts-surface-computer/ Thu, 31 May 2007 23:27:50 +0000 http://www.sparkminute.com/?p=171

    Disclosure: Microsoft is a client of Spark Media Solutions.]]> 171 2007-05-31 19:27:50 2007-05-31 23:27:50 open open microsofts-surface-computer publish 0 0 post 0 I'm in the Onion! http://www.sparkminute.com/2007/05/31/im-in-the-onion/ Fri, 01 Jun 2007 02:40:23 +0000 http://www.sparkminute.com/?p=172 "MySpace Outage Leaves Millions Friendless." Years ago this photo made the rounds. It appeared in the LA Times business section, NY Times business section, MSNBC, and Time magazine. But that's only the locations I know because people who know me saw the photo. I have no idea where else it's appeared. This photo is part of the Getty photo archives and always appeared in an article about wireless cafes. In that photo I just happen to be writing an article about wireless technology for eWEEK.]]> 172 2007-05-31 22:40:23 2007-06-01 02:40:23 open open im-in-the-onion publish 0 0 post 0 Believe Your Gut, Not the Statistics http://www.sparkminute.com/2007/06/03/believe-your-gut/ Sun, 03 Jun 2007 22:26:21 +0000 http://www.sparkminute.com/?p=173 “The 12 Principles of New Media.” It’s entitled "Believe Your Gut" and it discusses the need to rely on instinct of online audience dynamics than waiting for surveys and ratings to qualify a decision to participate in new media.

    ]]>
    173 2007-06-03 18:26:21 2007-06-03 22:26:21 open open believe-your-gut publish 0 0 post 0
    More Schmooze, Less Snooze: How to Deliver "The Most Talked About" Conference Session http://www.sparkminute.com/2007/06/04/more-schmooze-less-snooze-how-to-deliver-the-most-talked-about-conference-session/ Mon, 04 Jun 2007 06:38:00 +0000 http://www.sparkminute.com/?p=174 So here's an article I wrote that offers advice to moderators, panelists, and even attendees on how to deliver and participate in a buzz worthy conference session. Download the PDF. Such tips include: For moderators:
    • Don't let the panel talk about themselves
    • Your first question should be the title of the session
    • Open the floor immediately to questions
    • Don't close with the prediction question
    For panelists:
    • Ask the audience the question you and your business can solve
    • Give examples from your own experience
    • The audience needs to be told why they need to talk to you after the session
    For attendees:
    • Approach speakers before the panel
    • Speak up if the panel is off topic
    • Don't attend the keynote
    This is just a sampling of some of the advice. Please read the essay and I'd love to hear if you have any additional tips. ]]>
    174 2007-06-04 02:38:00 2007-06-04 06:38:00 open open more-schmooze-less-snooze-how-to-deliver-the-most-talked-about-conference-session publish 0 0 post 0 119 amyjohns@earthlink.net 66.245.17.182 2007-06-05 17:08:11 2007-06-05 21:08:11 1 0 0 134 kristin@guidewiregroup.com http://guidewiregroup.com 75.2.145.76 2007-06-11 17:40:51 2007-06-11 21:40:51 1 0 0 138 pjk_webmail@pjk.net http://www.pjk.net 76.208.146.50 2007-06-13 14:37:37 2007-06-13 18:37:37 1 0 0 142 mike@grassshackroad.com http://www.grassshackroad.com 67.170.194.152 2007-06-14 19:14:34 2007-06-14 23:14:34 1 0 0
    Ask3D: What if your search has no dimension? http://www.sparkminute.com/2007/06/05/ask3d-what-if-your-search-has-no-dimension/ Tue, 05 Jun 2007 18:23:37 +0000 http://www.sparkminute.com/?p=175 additional features like pictures, video, plus refined and expanded search options. This is in answer to Google's similarly expanded search results through its universal search. On initial look, the new Ask.com is pretty darn cool and it's a giant leap from its origins as the world's lamest search engine, Ask Jeeves. But this 3D look that they're branding only has value if the search is simple. For example, in an article with the NY Times, the example they give is a search on "Bill Clinton." As you might imagine there's plenty of content on the former President and as a result the Ask3D model looks very impressive with alternative search suggestions, pictures, and video. But most people, having used search tools for quite some time, have become a little more savvy in their searching. And if they're interested in something specific about Bill Clinton, they'll add it to their search query. So it appears to me that Ask.com's search suggestions are there to help someone who doesn't know how to properly use a search engine. In addition, the alternative search suggestions are so completely all over the map that much of it is essentially taking up eye tracking space causing people to look at information that's of no value to them. The reason Google became so successful is because of simplicity and valuable results. Everything on that first page of Google results is something you do want to scan. Ask.com has created a model where they're putting content on a page fully aware that much of the information they're displaying will be of no interest to you. The major problem right now with Ask.com's model is it only works with incredibly grand searches like "Bill Clinton." Hone your search to a much more specific phrase and you won't get the plethora of three paneled information (probably only one panel, basic search links) that they're boasting. And if you look at any search voyeur (MetaSpy unfiltered), you'll notice most people aren't conducting generic searches like looking up "Bill Clinton." If they were, they'd probably go to Wikipedia first. My friend Greg Sterling has some comments on the new Ask.com as well.]]> 175 2007-06-05 14:23:37 2007-06-05 18:23:37 open open ask3d-what-if-your-search-has-no-dimension publish 0 0 post 0 Will the iPhone move markets the way new operating systems used to? http://www.sparkminute.com/2007/06/05/will-the-iphone-move-markets-the-way-new-operating-systems-used-to/ Tue, 05 Jun 2007 18:41:06 +0000 http://www.sparkminute.com/?p=176 Yes, But What Does That Have to Do With The iPhone? I saw this funny comment on TechCrunch from Steve Gillmor who likened Google's deal with Salesforce.com to have something to do with the release of the iPhone at the end of this month (June 29th - start standing in line now. I hear they're playing Episodes I, II, and III of Star Wars). It's like the way us self-centered Jews always question the outcome of any event with "Well, what does this mean for the Jews?" But Gillmor may have a point. There was a time that operating systems had the capability of moving markets. An upgrade of an operating system meant you needed new RAM, a bigger hard drive, and possibly a faster processor. Heck, you'd need a brand new computer. But the reason you wanted that operating system is that it would allow you to do something you couldn't do before, like access the Internet, play video games, or edit video. Unfortunately for Microsoft, its latest operating system hasn't been able to maintain that trend and people are failing to see the reason they need to purchase Vista. That doesn't mean people have reached their limit with technology. All it means is there's nothing motivating them right now, except the iPhone. The question is can the hype hold on. Will the iPhone become the platform everyone will want to have for mobile communications? What can the iPhone do that I can't currently do? Right now, not much, but the simplicity and interface definitely beats the competition. I'd hold off on version 1.0 as was originally announced the iPhone is going to be riding on Cingular's EDGE network which is its second slowest or second fastest network depending on how you look at it. The next generation of iPhone will be on a fast enough network, and it'll hopefully have smooth operating applications (a major failure with mobile devices). The iPhone could be to Apple and the computing industry what Windows 95 and Windows XP were to Microsoft and the computing industry.]]> 176 2007-06-05 14:41:06 2007-06-05 18:41:06 open open will-the-iphone-move-markets-the-way-new-operating-systems-used-to publish 0 0 post 0 120 http://www.sparkminute.com/?p=178 65.38.178.7 2007-06-07 16:17:19 2007-06-07 20:17:19 1 pingback 0 0 140 pjk_webmail@pjk.net http://www.pjk.net 76.208.146.50 2007-06-13 14:53:35 2007-06-13 18:53:35 1 0 0 Close business deals with a Hello Kitty laptop http://www.sparkminute.com/2007/06/07/close-business-deals-with-a-hello-kitty-laptop/ Thu, 07 Jun 2007 19:57:48 +0000 http://www.sparkminute.com/?p=177 Nothing would be cooler than if I walked into a business pitch looking sharp in my Brooks Brothers' suit and my Hello Kitty notebook computer from NEC. The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday. The back of the notebook uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown. I am so going to rock out during my next PowerPoint presentation.]]> 177 2007-06-07 15:57:48 2007-06-07 19:57:48 open open close-business-deals-with-a-hello-kitty-laptop publish 0 0 post 0 Can the iPhone expand the smartphone market? http://www.sparkminute.com/2007/06/07/can-the-iphone-expand-the-smartphone-market/ Thu, 07 Jun 2007 20:17:12 +0000 http://www.sparkminute.com/?p=178 BusinessWeek has an interesting piece surrounding the hype of the June 29th release of the iPhone. One quote stands as the real debate that's been growing since the Apple iPhone's announcement.
    Wall Street speculation has gone from how much market share it can steal, to how much it can expand the overall smartphone market.
    The chances are very high that it will because the Apple iPhone is NOT targeted at business users. In fact, the Apple iPhone will be discouraging for business users that rely on their BlackBerry and Treo's mostly for email. The input devices on those two phones allow for fast typing of emails. iPhone's single finger touch screen entering technique will be considerable aggravation for those people who like to respond to many emails. Non business users don't buy smartphones, but they will buy the Apple iPhone. Although they may wait for version 2 as version 1 is priced only for early adopters. I spoke previously about how the Apple iPhone could ignite an up tick in the technology industry, just the same way releases of new operating systems could.]]>
    178 2007-06-07 16:17:12 2007-06-07 20:17:12 open open can-the-iphone-expand-the-smartphone-market publish 0 0 post 0
    The fallacy of requesting a "viral" campaign. You need to interest and then engage. http://www.sparkminute.com/2007/06/10/the-fallacy-of-requesting-a-viral-campaign-you-need-to-interest-and-then-engage/ Sun, 10 Jun 2007 19:54:54 +0000 http://www.sparkminute.com/?p=179 12 Principles of New Media. "Interest and then engage" discusses the fallacy of requesting a "viral" campaign and that you really need to target a specific audience with relevant and entertaining content. Once you do that, it will gain traction and your audience will find it.
    Feel free to share this video (embed or link to info)

    Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB]]> 179 2007-06-10 15:54:54 2007-06-10 19:54:54 open open the-fallacy-of-requesting-a-viral-campaign-you-need-to-interest-and-then-engage publish 0 0 post 0 131 kalel@well.com http://mediadiet.net 216.73.80.21 2007-06-11 12:32:13 2007-06-11 16:32:13 1 0 0 132 david@davidspark.com http:// 68.127.154.232 2007-06-11 13:27:08 2007-06-11 17:27:08 1 0 1 Google: From "Do no evil" to -ick- http://www.sparkminute.com/2007/06/12/google-from-do-no-evil-to-ick/ Tue, 12 Jun 2007 20:13:25 +0000 http://www.sparkminute.com/?p=180

  • Google's "I caught you picking your nose" Street View
  • We'll get around to filtering your copyrighted content on YouTube when we feel like it
  • Did we mention we're storing your search information and sharing it with our other services.
  • All these concerns have culminated into an eye-opening recent report from London-based Privacy International which rated them the worst in terms of privacy concerns among 22 companies which included Microsoft, AOL, and Yahoo! Whoah. Wasn't this the company that was originally branded with the moniker "Do no evil"? What happened? Don't get all excited. Until this week, I had never heard of Privacy International. Had you? Why the hell should you or I trust them? Regardless, their claims essentially cause us all to reflect on what Google is doing. And what they're doing is collecting an amazing information about all of us through search and matching it with their other services we also use (IM, maps, and email). Individually, none of these issues are upsetting us, but it's the combination that's easing at-home stalking. Stalking has been around before, but it's never been so easy. It's like when the record industry got upset about Napster. Yes, they were used to people selling illegal copies of their music, but those were criminals and you had to think like a criminal to do it. When Napster came out it, it made stealing easy and you didn't have to think like a criminal to do it. CNET has a really good article about "Google Creep" and the Washington Post has a good piece about the alleged privacy issues. Google has a post about how long search information should be retained. ReadWriteWeb wants us all to try to go the entire day today without using Google. Too bad I've already blown it writing this very post.]]>
    180 2007-06-12 16:13:25 2007-06-12 20:13:25 open open google-from-do-no-evil-to-ick publish 0 0 post 0 951 http://www.thegooglemaven.com/the-new-privacy-protection-policy-of-google/ 74.220.202.21 2007-08-31 22:20:36 2007-09-01 02:20:36 1 pingback 0 0 139 pjk_webmail@pjk.net http://www.pjk.net 76.208.146.50 2007-06-13 14:46:17 2007-06-13 18:46:17 1 0 0
    Petty arguments do happen between billion dollar corporations http://www.sparkminute.com/2007/06/14/petty-arguments-do-happen-between-billion-dollar-corporations/ Thu, 14 Jun 2007 21:11:51 +0000 http://www.sparkminute.com/?p=181 Google staged a "Let Freedom Ring" party for tonight just down the street from the eBay Live! Convention in Boston. How did eBay feel about this? They responded by canceling all their advertising on Google. Realizing that spite was not a good way to foster a business relationship, Google decided to cancel the party because they didn't want to distract from eBay's main event. You know, I remember when I used to behave like this. I believe I was nine.]]> 181 2007-06-14 17:11:51 2007-06-14 21:11:51 open open petty-arguments-do-happen-between-billion-dollar-corporations publish 0 0 post 0 The end of red eye? http://www.sparkminute.com/2007/06/14/the-end-of-red-eye/ Thu, 14 Jun 2007 21:14:11 +0000 http://www.sparkminute.com/?p=182 new sensor that's incredibly sensitive to light and therefore could eliminate the need for a flash. OK, so where are the first photos? I want to see them.]]> 182 2007-06-14 17:14:11 2007-06-14 21:14:11 open open the-end-of-red-eye publish 0 0 post 0 You may be a member of the hacker army and you don't even know it http://www.sparkminute.com/2007/06/14/you-may-be-a-member-of-the-hacker-army-and-you-dont-even-know-it/ Thu, 14 Jun 2007 21:17:24 +0000 http://www.sparkminute.com/?p=183 FBI claims it's identified more than 1 million computers (convenient they came to that round number) across the country that have been compromised by “bot-herders.’’ That means hackers have turned 1 million computer users into unknowing militia in their zombie armies to pilfer information, launch DDOS (distributed denial of service) attacks or just spit out a good 'ole beehive of spam.]]> 183 2007-06-14 17:17:24 2007-06-14 21:17:24 open open you-may-be-a-member-of-the-hacker-army-and-you-dont-even-know-it publish 0 0 post 0 Great Cyberstalking Creep Out Story http://www.sparkminute.com/2007/06/15/great-cyberstalking-creep-out-story/ Fri, 15 Jun 2007 16:41:05 +0000 http://www.sparkminute.com/?p=184 Great story in this month's Wired magazine about a cyberstalker that infiltrated the personal life of front man for Linkin Park. Story just goes to show that being a very public figure combined with a really poor password leads to a year of rightful paranoia.]]> 184 2007-06-15 12:41:05 2007-06-15 16:41:05 open open great-cyberstalking-creep-out-story publish 0 0 post 0 147 mike@grassshackroad.com http://eventsmedia.blogspot,com 67.170.194.152 2007-06-15 16:30:47 2007-06-15 20:30:47 1 0 0 Public Radio (KALW): Are Google and Yahoo! invading your privacy? http://www.sparkminute.com/2007/06/18/public-radio-kalw-are-google-and-yahoo-invading-your-privacy/ Mon, 18 Jun 2007 19:03:05 +0000 http://www.sparkminute.com/?p=185 I made an appearance last Thursday on Your Call Radio on 91.7 FM KALW, public radio call-in show in San Francisco. It was a really good show with Mark Frauenfelder of Boing Boing and Make magazine, plus Nicole Ozer of the ACLU and we also had a representative from Google call in and we all hammered him. Listen to the show here.]]> 185 2007-06-18 15:03:05 2007-06-18 19:03:05 open open public-radio-kalw-are-google-and-yahoo-invading-your-privacy publish 0 0 post 0 enclosure http://a4.g.akamai.net/7/4/27043/v0001/kalw.download.akamai.com/27043/YourCall/061407yc.mp3 25497208 audio/mpeg Reduce the Layers for Engagement http://www.sparkminute.com/2007/06/18/reduce-the-layers-for-engagement/ Mon, 18 Jun 2007 19:41:52 +0000 http://www.sparkminute.com/?p=186 "12 Principles of New Media." "Reduce the Layers for Engagment" deals with the need to remove barriers to consume and share content. Each level you drop creates greater adoption and pass along.
    Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB]]>
    186 2007-06-18 15:41:52 2007-06-18 19:41:52 open open reduce-the-layers-for-engagement publish 0 0 post 0
    The theories of the future of Yahoo! http://www.sparkminute.com/2007/06/19/the-theories-of-the-future-of-yahoo/ Tue, 19 Jun 2007 17:11:06 +0000 http://www.sparkminute.com/?p=187 So the big news yesterday was Terry Semel, CEO of Yahoo! "quit" his insanely lucrative position (he made $500 million in six years). He was a Hollywood transplant (with Warner Bros. for 24 years) and he symbolized the Hollywood attempt to invade Silicon Valley. It turned out to be unsuccessful. He's being touted as one of the worst hi-tech CEO in history. As one blogger said, "It only took 6 years for Semel to take the greatest Internet company around and make it an also-ran." Jerry Yang, one of the original founders, has taken over as interim CEO. There is DEFINITELY a back story here, and the blogosphere is running amok with theories. Here's a summary of a few:
    • The company is going to be sold/restructured. This rumor is not helping Yahoo!'s stock price. But Semel's quitting did give it a boost.
    • Will this moment of weakness allow Microsoft to swoop in and acquire Yahoo!? They were unsuccessful in a previous attempt.
    • Mark Cuban brought in to be CEO.
    • Larry Ellison steps in and buys Yahoo to create a powerful motto “Yahoo runs on Oracle’s Money.”
    • eBay and Yahoo mega-merger, and then an acquisition of the combined entity by Microsoft.
    • Yahoo outsourcing it’s search to Google if Fox hands over MySpace for a stake in the company.
    ]]>
    187 2007-06-19 13:11:06 2007-06-19 17:11:06 open open the-theories-of-the-future-of-yahoo publish 0 0 post 0
    More ways to watch TV online http://www.sparkminute.com/2007/06/19/more-ways-to-watch-tv-online/ Tue, 19 Jun 2007 17:20:30 +0000 http://www.sparkminute.com/?p=188 Mashable has a great summary of 33 different online video viewing programs. And yes, YouTube and Joost are on the list. But check out the 31 others. Plus people have recommendations in the comment field. All you visitors from Mashable, the link you really want to look at is: Where to catch TV and movies you want to watch.]]> 188 2007-06-19 13:20:30 2007-06-19 17:20:30 open open more-ways-to-watch-tv-online publish 0 0 post 0 More iPhone obsession http://www.sparkminute.com/2007/06/19/more-iphone-obsession/ Tue, 19 Jun 2007 17:45:42 +0000 http://www.sparkminute.com/?p=189 189 2007-06-19 13:45:42 2007-06-19 17:45:42 open open more-iphone-obsession publish 0 0 post 0 Last minute appearance on Cranky Geeks http://www.sparkminute.com/2007/06/20/last-minute-appearance-on-cranky-geeks/ Wed, 20 Jun 2007 22:46:23 +0000 http://www.sparkminute.com/?p=190 I made a surprise appearance (surprise for me and the audience) on Cranky Geeks today. I stopped by the ZD offices to grab lunch with my former boss, Jim Louderback who is now the Editor-in-Chief of PC Magazine. When I showed up, they were just four minutes from recording and airing Cranky Geeks. One of their guests, Harry Fuller of CNET, hadn't shown up yet. Harry was also my boss when I worked at ZDTV/TechTV. So myself, Jim Louderback, Andrew Eisner of Retrevo, and Cranky Geeks' producer Annaliza Savage all sat in for Harry. We all sat in for one segment. You can catch me in the second segment after Jim Louderback. It was funny as host John Dvorak and the guests, Dave Winer and Sebastian Rupley, all referred to us as Harry Fuller.]]> 190 2007-06-20 18:46:23 2007-06-20 22:46:23 open open last-minute-appearance-on-cranky-geeks publish 0 0 post 0 The best and worst from Supernova http://www.sparkminute.com/2007/06/22/the-best-and-worst-from-supernova/ Fri, 22 Jun 2007 06:22:43 +0000 http://www.sparkminute.com/?p=191 Supernova conference today. I found all the sessions to be random mutterings. The last session, Connected Innovators, hosted by TechCrunch, was a series of 5 minute presentations by new Web 2.0 and mobile companies. Here's a summary, and my opinion of each. ZenZui - A visual interface for your mobile phone that creates a sixteen icon tilescape. You specify what these items will be. You're essentially two clicks away from any item. I believe the presenter had an absurd amount of coffee before he started. All we see though is a somewhat intriguing interface. Not exactly clear what else this does though. Zing - Connected mobile entertainment. Discover, get, personalize, and share music through your mobile device. Listen to a song streaming, you can download it, you can rate it, create a mix list, see what your friends are watching or listening to and you can send them something you like. Seems cool but it appears very complex experience for a mobile media player. Wize - Consumer research and product reviews. Scrapes content from all over the Web to come up with its WizeRank number. Problem with the WizeRank number is it doesn't take into account the different reasons people buy products. People look at different variables (e.g. price and features). A balance is necessary. Sodahead - A social network where the leading piece of content is a poll. The poll leads the discussion and then allows you to discover the people who responded to the same poll you were interested in. Click on the person, see the profile, and see what their responses were for other polls. Interesting twist on getting people interested in a conversation and other people. CastTV - Web video search tool. Put on an impressive demo. They're in a closed beta right now. Cool feature is that it categorizes video by type (i.e. see full shows, clips, or commentary). As DMCA is sending take down notices to video sharing sites, more video is staying on the sites of the owners of the content. The distributed nature of video is going to require quality video search. Spock - Search engine to find people. I saw these guys at the Web 2.0 conference. The presenter gave a good presentation then, but he's definitely honed his presentation skills and delivered a killer presentation. He just started a demo and constantly asked questions that you ask yourself when you're searching people. Each option he clicked revealed another funny answer with popular celebrities. Unfortunately, the search engine is on a closed beta. Wait for it to take off when it gets fully released. Adap.tv - Overlay ads for videos that appear contextually to the content of the programming. No interstitial and all text based. This is definitely a hot area right now as everyone is looking for ways to monetize the endless amount of video. Other players that are doing similar projects are VideoEgg and Vidavee. AdaptiveBlue - Contextual short cuts from Web content. Kind of interesting, but not that exciting. Pando - These guys got an amazing writeup from David Pogue today. They're a file sharing program that allows subscribers to share up to 1 GB files for free. They've been around for a while, but what they announced today was a feature for distribution of HD content over the Bittorent P2P network. They claim they can distribute a 1 GB HD video file to 1 million users for $5000. Jangl - Giving people access to your phone without revealing your phone number. The idea is that you could create an email link on your blog or social networking page that would call your phone. People could leave you a message and then you call them back. Your real phone number is never revealed. I see this potentially being successful with online dating sites. People looking to meet someone right now but want some level of personal security. Critical Metrics - A site that aggregates top reviews of music from many reviewing sources. Kind of interesting, but I've always been a fan of Metacritic and Rotten Tomatoes that do this also for movies and video games. ZapMeals - Imagine a company like WebVan, but a million times more complicated to operate. That's ZapMeals, a company to match preparers and buyers of meals. But the joke was all on us because this was a gag company. Thirteen companies presented and this was the fake company that was designed to fool us. Update: Renee Blodgett posted some photos of the many attendees.]]> 191 2007-06-22 02:22:43 2007-06-22 06:22:43 open open the-best-and-worst-from-supernova publish 0 0 post 0 177 http://www.web-strategist.com/blog/2007/06/23/what-happened-at-supernova/ 64.111.126.5 2007-06-23 17:12:10 2007-06-23 21:12:10 1 pingback 0 0 Mobile phones: The ultimate direct response device http://www.sparkminute.com/2007/06/24/mobile-phones-the-ultimate-direct-response-device/ Mon, 25 Jun 2007 01:15:47 +0000 http://www.sparkminute.com/?p=192 “12 Principles of New Media.” Mobile phones: The ultimate direct response device elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series.

    Interviewees include: Chris Shipley - Guidewire Group Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB Colette Vogele - Vogele Law]]> 192 2007-06-24 21:15:47 2007-06-25 01:15:47 open open mobile-phones-the-ultimate-direct-response-device publish 0 0 post 0 The face of the iPhone user? http://www.sparkminute.com/2007/06/26/the-face-of-the-iphone-user/ Tue, 26 Jun 2007 16:31:41 +0000 http://www.sparkminute.com/?p=193 interview with the first guy in line in NYC waiting for the iPhone this Friday. Not necessarily the young, cool, hip, fit look Apple is trying to portray.]]> 193 2007-06-26 12:31:41 2007-06-26 16:31:41 open open the-face-of-the-iphone-user publish 0 0 post 0 AT&T's calling plans for the iPhone http://www.sparkminute.com/2007/06/26/atts-calling-plans-for-the-iphone/ Tue, 26 Jun 2007 17:47:44 +0000 http://www.sparkminute.com/?p=194 AT&T just released the calling plans for the iPhone. They're $60 (450 minutes talk time), $80 (900 minutes talk time), and $100 (1350 minutes talk time). (BTW, I'm rounding up the penny) All have unlimited data plans (very wise), but critical levels may never be achieved with that slow EDGE network. If you figure people will be spending $500 to $600 on the iPhone (again, I'm rounding up the dollar), buyers of the iPhone will be committed for two years (that's the contract requirement) to spending somewhere between $1940 and $3000 to use a first generation phone from a company that has no experience building phones. And that's before you purchase any applications, monthly service fees for those applications, and after market products. Wow! Actually, Engadget did a very exhaustive price breakdown of all the costs associated with purchasing an iPhone and in relation to the other smartphones it's not as horrifically more expensive. Although I don't think they factored in the discounted prices of the other phones in their cost analysis. Still, check it out. According to their price comparison, the BlackJack is the best deal. But from a productivity perspective, no one is going to gain any business productivity from the iPhone from that pointless keyboard. I'd like to interview those iPhone buyers 1 year after the purchase of their phone and see if buyer's remorse has set in.]]> 194 2007-06-26 13:47:44 2007-06-26 17:47:44 open open atts-calling-plans-for-the-iphone publish 0 0 post 0 241 peterjkd@gmail.com 68.165.179.55 2007-06-29 05:20:07 2007-06-29 09:20:07 1 0 0 245 david@davidspark.com http:// 75.18.163.224 2007-06-29 13:57:57 2007-06-29 17:57:57 1 0 1 255 dtsverige-spam@yahoo.com 85.225.73.27 2007-07-02 02:13:03 2007-07-02 06:13:03 1 0 0 I whacked the computer and Pandora still isn't working http://www.sparkminute.com/2007/06/26/i-whacked-the-computer-and-pandora-still-isnt-working/ Tue, 26 Jun 2007 18:19:31 +0000 http://www.sparkminute.com/?p=195 Web radio silence for U.S. companies being forced massive price hikes to stream Internet radio. Pandora, an Internet radio station I listen to often, because it's AWESOME, has chosen to participate. Go to the site today and you'll see a letter explaining why they're not streaming today. Pandora is doing so well that it could actually weather the storm of these severe price increases (about 300% over previous prices), but its competitors won't and they'll have to go out to business. For Pandora it's actually good to keep the competition around because it raises the overall awareness of Internet radio as an alternative medium from terrrestrial radio. The event is being organized by the SaveNetRadio coalition in which RealNetworks, Yahoo!, and Viacom are members. Interestingly, neither RealNetworks nor Yahoo! Music are participating in this day of silence.]]> 195 2007-06-26 14:19:31 2007-06-26 18:19:31 open open i-whacked-the-computer-and-pandora-still-isnt-working publish 0 0 post 0 210 joemquinn@gmail.com http://listenist.wordpress.com/ 68.49.245.40 2007-06-26 15:31:55 2007-06-26 19:31:55 1 0 0 212 david@davidspark.com http:// 75.18.163.224 2007-06-26 16:43:22 2007-06-26 20:43:22 1 0 1 221 mgraves@real.com 76.102.175.234 2007-06-27 11:05:23 2007-06-27 15:05:23 1 0 0 222 david@davidspark.com http:// 216.1.176.121 2007-06-27 12:19:11 2007-06-27 16:19:11 1 0 1 First reviews for the iPhone are in http://www.sparkminute.com/2007/06/27/first-reviews-for-the-iphone-are-in/ Wed, 27 Jun 2007 20:19:38 +0000 http://www.sparkminute.com/?p=196 Valleywag has a great breakdown of the first reviews from New York Times, Wall Street Journal, Newsweek, and USA for the iPhone. Very high scorecard so far, but I still think it's major problem is the keyboard. I would equate the experience with asking this question: "What if you could have the world's coolest computer, the only drawback is you only could use one finger on the keyboard. Would you want it?"]]> 196 2007-06-27 16:19:38 2007-06-27 20:19:38 open open first-reviews-for-the-iphone-are-in publish 0 0 post 0 Cool and not-so-cool companies from Web Video Summit http://www.sparkminute.com/2007/06/27/cool-and-not-so-cool-companies-from-web-video-summit/ Thu, 28 Jun 2007 00:47:06 +0000 http://www.sparkminute.com/?p=197 Web Video Summit conference kicked off today in San Jose. The last two sessions were a round up of some new video related Web companies. Here's my take on the cool and not-so-cool companies. Om Malik and Liz Gannes of NewTeeVee moderated the first session, and my former boss from ZDTV/TechTV, Jim Louderback, moderated the second panel. Magnify.net - Cool - Want to be the center of the video universe on a certain topic? This is the place to do it. You can create a category with a branded look on whatever interest you like, search for videos across multiple user generated video sites, add videos to your Magnify site, and then people who come to that site can look at the videos that you editorial approved. In addition, if they conduct searches across Magnify on your site, the searches will be contextual to your category. So the search engine will take into account that your search for "sex wax" on the Surfing video site has to do with the product and not some porn video. I saw this product first in March, 2007 at the VON conference in San Jose. dotSUB - Cool - Repurposing video in foreign languages by offering close captioning translation. Can be embedded in any video player or you can use theirs. Done by paid translators and volunteers. Anyone can create a translation of any video. Doesn't work for all languages. Arabic and Hebrew ("right to left" languages) are not rendered well in Flash. Rocketboom is using dotSUB. Voddler - Not so cool - One of the VC judges loved this, but the presenter began the presentation exactly the way I hate. He tells me that he has less time to present than he expected, and then he spent too much time talking about the state of the industry (everyone in the room are industry people) instead of just explaining what the hell his product is. Tried to explain that they're offering something revolutionary. It appears the product is trying to do what IPTV has already done and doing, which is full blown on-demand TV programming from the living room with no computer involved. His argument is that compared to cable, Voddler has global reach and a deeper archive of content plus can do it for a fraction of the bandwidth costs. But it appears his major issue is how does Voddler get on these boxes and in the homes. It's a very tough battle in that he's trying to compete with an ingrained industry, the cable industry. Although he says he can upload this client into an existing box in the living room. There's a lot of vagaries here and it's a major uphill claim. Fora.tv - Cool - Site transcribes information spoken at public events. Search for content that was at events, and it will play that portion that was spoken. Plus they chapter programs (divide them up) and make each chapter linkable so you can forward only that portion of the event. Everyzing - Cool - Formerly Podzinger. This is a video and podcast search engine in which they automatically transcribe the content. These guys spent $50 million over 5 years to develop the technology (from BBN Technologies out of MIT). I've been following this technology for quite some time and I'm very impressed. If you're creating some audio or video media yourself, you should definitely put Everyzing on your site because they will automatically transcribe your files and you can put a search engine box on your site to search your own media files. Ustream.tv - Cool - Live streaming video from a first person view. Competitor to Justin.tv and they were speaking positively of them. Spoke about these guys at the Web 2.0 conference. They were the first to offer live streaming. Now there are a bunch of other competitors including BlogTV. VT3 Software - Cool - Web-based video encoder that can transcode video in 119 formats in 1/3rd time. So one minute video can be encoded in 20 seconds. Plus you can encode from what already encoded format to another format. Low end version priced at $19.99. Veotag - Cool - Tool you integrate into your video that allows yourself or your users to type text (tag) the video as you're watching. With all that text and tagging, you can see where other information is in the video, plus you can jump to any point in the video by clicking on the text. Can embed the code into a website. Create metadata into any audio or video. You can embed it into any website. You have an HTML page of time-based tagged video. Cost is $1000/year to use this service. Very similar to another service called Click.TV (not operational now). Veotag is HTML based and Click.TV is Flash based. HTML is much easier for search engines to index. Mashable has a review of the two services. 2Wire - I guess cool - Dual room DVR and full blown Satellite-based IPTV product. They're making this AT&T. Demonstrator flew through the interface, but it looks cool. Wowza Media Server - I guess cool - I think my eyes are starting to glaze over. It's just another media server. But he claims that he can handle a lot of concurrent HD Flash streams on a cheap box for a cheap price, so that's pretty darn impressive. Rhozet - Cool - Universal media transcoding. Product is designed to work for an entire site that needs to covert huge batches of video that come in multiple different formats. And you can manage it over a number of different servers. Cost is $5000 per computer. It's a dongle you can move from computer to computer. This is an industrial class product, unlike VT3 which is more for mom and pops. Also, the new version of Adobe Media Encoder does a lot of encoding in batch format as well. Pando - Cool - Takes bittorrent protocol and allows you to move 1 GB for free. That's what it's known for. But now they're trying to create an industry for distributing HD video. That's the new Pando Publisher Service which can distribute HD content video over the Internet through RSS, streaming, or download. They claim 1 GB video to 1 million people for $5000. Fix8 - Not so cool - Turn your moving head into an avatar. So instead of doing videoconferencing where you see real video of your actual head, instead you conference moving your head and an animated avatar is seen which moves in sync with your head moves. I saw Logitech doing this a year and a half ago at CES and I said, "Oh, that would be interesting for about 15 seconds." The presenter keeps saying there's a lot of entertainment value, but the entire audience was completely bored. Sony XD Cam HD - Cool - $25,000 for a production HD camera. Presenter claimed it's the least expensive camera allowed by the networks that want 100% HD video. This camera shoots 35 megabit video. Records onto $21 DVD discs for 1 hour and six minutes per disc.]]> 197 2007-06-27 20:47:06 2007-06-28 00:47:06 open open cool-and-not-so-cool-companies-from-web-video-summit publish 0 0 post 0 232 http://newteevee.com/2007/06/28/thursday-morning-vid-biz-headlines-9/ 72.232.151.4 2007-06-28 13:08:32 2007-06-28 17:08:32 1 pingback 0 0 234 mary@dabble.com http://dabble.com/blog 131.107.204.126 2007-06-28 14:46:25 2007-06-28 18:46:25 1 0 0 235 thomas_willingham@hotmail.com http://scissormonkey.wordpress.com 131.107.0.101 2007-06-28 15:41:10 2007-06-28 19:41:10 1 0 0 236 info@hungryflix.com http://www.hungryflix.com 12.144.36.2 2007-06-28 16:54:57 2007-06-28 20:54:57 1 0 0 240 adob@ix.netcom.com 66.245.44.229 2007-06-29 00:43:34 2007-06-29 04:43:34 1 0 0 The iPhone Launch-KQED's "This Week in Northern California" http://www.sparkminute.com/2007/06/30/the-iphone-launch-kqeds-this-week-in-northern-california/ Sat, 30 Jun 2007 06:10:14 +0000 http://www.sparkminute.com/?p=198 I appeared tonight on KQED's "This Week in Northern California" talking about the iPhone's launch. Show aired live less than two hours after the launch. This is a reporter's roundtable show, and I just had a few minutes to paint the picture of what its launch means. Even though I kind of knocked the device for its various flaws, I think it's going to really open up the mobile content industry. I'm eager to see the next version when they clean up iPhone v1's flaws.

    ]]> 198 2007-06-30 02:10:14 2007-06-30 06:10:14 open open the-iphone-launch-kqeds-this-week-in-northern-california publish 0 0 post 0 256 http://www.sparkminute.com/?p=202 65.38.178.7 2007-07-02 22:14:23 2007-07-03 02:14:23 1 pingback 0 0 igotit_scoble.jpg /igotit_scoblejpg/ Sat, 30 Jun 2007 22:41:46 +0000 http://www.sparkminute.com/wp-content/uploads/2007/06/igotit_scoble.jpg 200 2007-06-30 18:41:46 2007-06-30 22:41:46 open open igotit_scoblejpg inherit 18446744072526308508 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/06/igotit_scoble.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/06/igotit_scoble.jpg _wp_attachment_metadata a:5:{s:5:"width";i:277;s:6:"height";i:257;s:14:"hwstring_small";s:23:"height='96' width='103'";s:4:"file";s:100:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/06/igotit_scoble.jpg";s:5:"thumb";s:27:"igotit_scoble.thumbnail.jpg";} The iPhone: Best picture, Best headline http://www.sparkminute.com/2007/06/30/the-iphone-best-picture-best-headline/ Sat, 30 Jun 2007 22:43:40 +0000 http://www.sparkminute.com/?p=199 The face of a true geek in love with his new toy. From the San Jose Mercury News. igotit_scoble.jpg]]> 199 2007-06-30 18:43:40 2007-06-30 22:43:40 open open the-iphone-best-picture-best-headline publish 0 0 post 0 253 pjk_webmail@pjk.net http://www.pjk.net 76.208.148.25 2007-07-01 18:20:23 2007-07-01 22:20:23 1 0 0 Be the connector http://www.sparkminute.com/2007/07/02/be-the-connector/ Mon, 02 Jul 2007 04:50:26 +0000 http://www.sparkminute.com/?p=201 This is the tenth episode of the “12 Principles of New Media.” "Be the connector" discusses the importance of playing the role of connector to extend the behavior of the socialness of the Internet. Interviewees include:

    Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB]]> 201 2007-07-02 00:50:26 2007-07-02 04:50:26 open open be-the-connector publish 0 0 post 0 Unlocked iPhone http://www.sparkminute.com/2007/07/02/unlocked-iphone/ Tue, 03 Jul 2007 02:14:02 +0000 http://www.sparkminute.com/?p=202 I appeared on KQED and said you couldn't stick a European SIM chip in an iPhone, but it appears someone has unlocked the darn thing and is selling the 4 GB model for a 160% PREMIUM. $1299 vs. $599 at your local Apple or AT&T store. Wow, didn't take long for someone to prove me wrong. Update: As the commenter said, "I'll believe it when I see it." So therefore, I may not be wrong at all. There's very little evidence here and he argues it's all designed to game Google to improve your search engine optimization. But in other news, it turns out the iPhone can operate as a WiFi device without the SIM card. One resourceful hacker at TUAW (The unofficial Apple Weblog) hacked it open, pulled out the SIM card and stuck in his defunct SIM card and tried a few other combinations.]]> 202 2007-07-02 22:14:02 2007-07-03 02:14:02 open open unlocked-iphone publish 0 0 post 0 257 eas-001@Geekfun.com http://unlockediphoneforsale.com/2007/06/iphone-locked-up-tight-not-that-it-matters-right-now/ 216.39.145.139 2007-07-03 13:04:41 2007-07-03 17:04:41 1 0 0 I can't stop writing about the iPhone http://www.sparkminute.com/2007/07/02/i-cant-stop-writing-about-the-iphone/ Tue, 03 Jul 2007 02:16:02 +0000 http://www.sparkminute.com/?p=203 I have 21 posts, no 22 posts (including this one), on that darn iPhone. Why can't I just stop writing about it?]]> 203 2007-07-02 22:16:02 2007-07-03 02:16:02 open open i-cant-stop-writing-about-the-iphone publish 0 0 post 0 Post iPhone insanity http://www.sparkminute.com/2007/07/03/post-iphone-insanity/ Tue, 03 Jul 2007 23:03:19 +0000 http://www.sparkminute.com/?p=204 Match the analyst with their estimation of how many iPhones were sold over the weekend:
    A: 250,000 David Bailey, Goldman Sachs
    B: 312,000 Gene Munster, Piper Jaffray
    C: 500,000 Bill Shope, J.P. Morgan Securities
    D: 700,000 Shaw Wu, American Technology Research
    ANSWERS: A: Who gives a shit? B: This guy's getting six figures to generate a random number? C: That sounds about right, let's say he's right. D: Bigger is always better. Are there any left in stock? Appears that 2/3rds of the stores still have phones still in stock. But they're sold out in San Francisco and Silicon Valley. Not a surprise. Supposedly there are still some units available in Los Angeles. The face of Microsoft goes Apple? Ironically, the person they photographed on the front of the San Jose Mercury as being the poster child for the new iPhone owner was none other than former Microsoft blogger himself, Robert Scoble.]]>
    204 2007-07-03 19:03:19 2007-07-03 23:03:19 open open post-iphone-insanity publish 0 0 post 0
    Like most Californians, UMG changes its lease with iTunes from yearly to month-to-month http://www.sparkminute.com/2007/07/05/like-most-californians-umg-changes-its-lease-with-itunes-from-yearly-to-month-to-month/ Thu, 05 Jul 2007 22:28:52 +0000 http://www.sparkminute.com/?p=205 They've decided to opt out of a long term contract with the Apple iTunes Store and go month-to-month and be non-exclusive. For those of you who don't live in California, that's the traditional way most rental agreements work for apartments. You sign a one year contract and then after that, if you agree to keep paying, the lease goes month-to-month. It's pretty much at will and they can pull out at any time. Which is pretty much the case with any retail partner. UMG's attitude is why should iTunes be any different? They're just another Sam Goody. They could go under any day, and we don't want to be brought down by them. In addition, the conventional wisdom here is they don't want to adhere to Apple's $.99/song pricing model. And this would give them an out to sell highly sought after music at a higher price at a different location. Not all music is created equal. You don't sell all software for the same price. Why should you sell all music at the same price?]]> 205 2007-07-05 18:28:52 2007-07-05 22:28:52 open open like-most-californians-umg-changes-its-lease-with-itunes-from-yearly-to-month-to-month publish 0 0 post 0 Geek Squad employee steals porn from a customer http://www.sparkminute.com/2007/07/05/geek-squad-employee-steals-porn-from-a-customer/ Thu, 05 Jul 2007 22:38:18 +0000 http://www.sparkminute.com/?p=206 If it's real, the video is damning.]]> 206 2007-07-05 18:38:18 2007-07-05 22:38:18 open open geek-squad-employee-steals-porn-from-a-customer publish 0 0 post 0 Anatomy of Spam project http://www.sparkminute.com/2007/07/06/anatomy-of-spam-project/ Sat, 07 Jul 2007 00:15:19 +0000 http://www.sparkminute.com/?p=209 http://anatomyofspam.spaces.live.com/, is my open research forum where I've begun posting all my findings through existing research, interviews with people in the trenches analyzing and stopping spam, and some spammers/reformed spammers themselves. The reason I proposed this project to Microsoft came from a BBC article I saw last year entitled "Anatomy of a Spam E-mail." Targeted to a lay audience, it was an interesting piece that outlined a few documentation tactics used in a spam message. A spam message has three goals: 1. It needs to get past your spam filter. 2. It needs you to be interested in it and open it. 3. It needs you to act on the message. Each goal increases in difficulty exponentially. But spam continues because enough people are acting on the messages to make the spam business still a viable industry. What I found intriguing about the article was the process of breaking down a message to each core element. The article went only so far and I hope to go further. I'm looking forward to the hunt. Current posts have to do with image spam. They include:

    ]]>
    209 2007-07-06 20:15:19 2007-07-07 00:15:19 open open anatomy-of-spam-project publish 0 0 post 0 862 lilbuddi_05@yahoo.co.in http://www.w3bsolutions.org 58.68.87.102 2007-08-25 01:10:21 2007-08-25 05:10:21 1 0 0
    Give options for engagement http://www.sparkminute.com/2007/07/06/give-options-for-engagement/ Sat, 07 Jul 2007 01:41:32 +0000 http://www.sparkminute.com/?p=207 "12 Principles of New Media." "Give options for engagement" talks about the need to provide different media for people to consume and interact with. While people may be interested in your content, they may not be interested in the way you're presenting it. People have different consumption desires and needs.

    Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB]]> 207 2007-07-06 21:41:32 2007-07-07 01:41:32 open open give-options-for-engagement publish 0 0 post 0 You need to participate http://www.sparkminute.com/2007/07/06/you-need-to-participate/ Sat, 07 Jul 2007 01:42:55 +0000 http://www.sparkminute.com/?p=208 "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can't understand or spend money on any type of new media unless you actually become a user and consumer of it yourself.

    Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB]]> 208 2007-07-06 21:42:55 2007-07-07 01:42:55 open open you-need-to-participate publish 0 0 post 0 VIDEO: The 12 Principles of New Media http://www.sparkminute.com/2007/07/06/video-the-12-principles-of-new-media/ Sat, 07 Jul 2007 02:03:07 +0000 http://www.sparkminute.com/?p=210 You can directly link to it on Veoh or feel free to embed it into your site (Click the "share" button to get the embed code). Enjoy.

    ]]> 210 2007-07-06 22:03:07 2007-07-07 02:03:07 open open video-the-12-principles-of-new-media publish 0 0 post 0 Funny parody video of Microsoft Surface Computer http://www.sparkminute.com/2007/07/06/funny-parody-video-of-microsoft-surface-computer/ Sat, 07 Jul 2007 02:16:35 +0000 http://www.sparkminute.com/?p=211 ]]> 211 2007-07-06 22:16:35 2007-07-07 02:16:35 open open funny-parody-video-of-microsoft-surface-computer publish 0 0 post 0 Appeared on TWiT http://www.sparkminute.com/2007/07/16/appeared-on-twit/ Mon, 16 Jul 2007 06:52:59 +0000 http://www.sparkminute.com/?p=212 Made an appearance today with Leo Laporte on TWiT (This Week in Tech) (Running time is 1:05:31). With me on the show is Jason Calacanis and Veronica Belmont. We spent a lot of time talking about his new project, the human-powered search engine Mahalo, and that Veronica is leaving CNET to host a daily podcast for Mahalo.]]> 212 2007-07-16 02:52:59 2007-07-16 06:52:59 open open appeared-on-twit publish 0 0 post 0 Facebook: The dialogue of my friends' and colleagues' lives http://www.sparkminute.com/2007/07/19/facebook-the-dialogue-of-my-friends-and-colleagues-lives/ Thu, 19 Jul 2007 18:20:54 +0000 http://www.sparkminute.com/?p=213 Facebook has undergone a complete branding reversal and is now the social network of choice of social media mavens and digerati. So what just happened? And why are they all flocking to it instead of Friendster, MySpace, or LinkedIn. My theories:

    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about social networking and Facebook (Run time: 7:30). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SPARK%20Interview%207-20-07.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=960AM_The_Quake&PCAST_CAT=Technology&PCAST_TITLE=KQKE-AM_Podcast] Download the MP3 (right-click, select Save Target As...)
    Competitors fall short - If you're in social media, Facebook isn't the first site you've joined. I'm sure the majority of people I'm friends with on Facebook also have profiles on Friendster, MySpace, and LinkedIn. But like me, they created them and it just sits there static.
    • LinkedIn is a great idea, but it's purely designed to take advantage of your friends and their connections, not to actually learn more about them. People are eager to help when they can, but if people are being taking advantage of they get turned off. My LinkedIn Profile.
    • MySpace is the ugliest site I've ever seen. I'm still dumbfounded as to how this hideous site became so popular. It looks like early 1996 HTML design. Regardless, all my comedian friends are on it and they use it to promote their gigs. My friend Julie Cohen and her fiance Johnny Nation of the band City Fritter swear that it's been a boon to their career. They meet other musicians and bookers, create a mailing list, and get most of their gigs booked through MySpace. My MySpace Profile.
    • Friendster is lifeless. The only cool thing they added is the "Who looked at me" feature. They got a lot of flack for including that feature, but you can turn it off, and if you don't like it you can leave Friendster which a lot of people have done already. One of the great things about the Internet is the potential to be a voyeur and peer in on other people's lives. I liked the "Who looked at me" feature until I got those depressing notices that said 2 people had looked at my profile in the past two weeks. I've realized that unless you're a hot woman no one's going to look at you. My Friendster Profile. Spoiler alert: I'm not a hot woman.
    So what does Facebook got that the others don't have? Released a more developed product to the entire market - September 2006 Facebook opened the userbase to anyone who wants to join. Previously you had to be a college student or someone with a .edu email address to get an account on Facebook. Creating a social network for all doesn't make them unusual, in fact it makes them identical to their competitors. But by starting with a limited database and then growing it, Facebook was able to work out the kinks and test market tools so that it could present a more finished and polished product to a new userbase. A new userbase that's also very influential. The Virginia Tech shooting - Although not the recommended way to get recognized, Facebook definitely got worldwide recognition during the fallout of the Virginia Tech shooting in April, 2007. The shooter had a Facebook page and the content on it was talked about considerably. While that opened people's eyes and ears to the name "Facebook" it didn't take off until a month later when the company released the open API. Opened the API (application programming interface) - Many point to this being the cause for such catastrophic growth, and it probably is. Just two months ago, Facebook allowed anyone to create applications for its interface which actually can't be altered through HTML and CSS. In that short time, there are already 1500 applications and the reason people use them is because they see their friends, whose opinions they respect, using them. It's the equivalent of a company creating widgets for a captive audience. Facebook blurs the line between work and personal - No other social network has been able to do this. They're either on one side or the other. LinkedIn is only business. There's nothing personal on that site. And unless I was working full time as a comedian or musician, I wouldn't know how to conduct business over Friendster or MySpace. Facebook allows you to create business connections, but let your colleagues see into your interests and the people you know. Facebook is an automated diary of my friends' lives - This I believe is the number one reason Facebook is so popular. I bring back the popularity of voyeurism online. The homepage of Facebook is a running commentary of what my friends have been doing for the past few minutes or hours. Some people liken this to the microblogging tools like Jaiku or Twitter. While Facebook has microblogging capabilities, where I can announce to my friends that I'm going to make myself a tuna melt (yes, people actually do that), it does much more. It microblogs for you. Every action I take in Facebook is written out as a microblog entry that can be seen in my friends' feeds. So if I post a new picture, an entry will appear, "David Spark has posted a new picture" and a representative icon will appear next to that line. What makes it friendly is that Facebook's automated microblogging entries are written out in full sentences allowing them to flow with actual microblogging entries. It's a diary or dialogue of my friends' and my colleagues' lives. Over time, by reading these little micro entries, I get a window into their lives without even exchanging a single email. It offers a point of connection when I do send an email, call, or meet and have a conversation.]]>
    213 2007-07-19 14:20:54 2007-07-19 18:20:54 open open facebook-the-dialogue-of-my-friends-and-colleagues-lives publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SPARK%20Interview%207-20-07.mp3?CPROG=PCAST& 3600718 audio/mpeg 391 dmullings@realvibez.com http://mullingsbrothers.blogspot.com 76.110.122.90 2007-07-20 18:35:35 2007-07-20 22:35:35 1 0 0 422 http://blog.eronj.com/2007/07/22/david-sparks-on-facebook/ 72.34.232.137 2007-07-22 16:50:17 2007-07-22 20:50:17 1 pingback 0 0 721 bigculturejamaica@yahoo.com http://www.bigculture.com 74.119.107.48 2007-08-11 14:47:36 2007-08-11 18:47:36 1 0 0 1168 http://www.sparkminute.com/?p=236 65.38.178.7 2007-09-20 01:22:45 2007-09-20 05:22:45 1 pingback 0 0
    WordCamp 2007 http://www.sparkminute.com/2007/07/21/wordcamp-2007/ Sat, 21 Jul 2007 20:48:15 +0000 http://www.sparkminute.com/?p=214 WordCamp 2007 I'm sitting in a packed house of about 300 bloggers for a two day WordPress conference, WordCamp 2007. My main argument is everyone in the room is already a WordPress blogger yet many of the presenters are talking to us like we're newbie bloggers and we're not familiar with the technology or concepts of blogging. The reason I came and I believe the reason everyone else here came is to discover what's new about blogging. I haven't yet learned anything new, but I'm meeting some good people. Here are all the photos on Flickr. UPDATE: Here are some people I've ran into. Jason Brightman - Now currently the Design Director for MacWorld and PC World. He used to be the Design Director at Harris Publishing where he designed magazines like XXL Magazine and King Magazine. Harry McCracken - Editor in Chief for PC World magazine. Known Harry for a few years. Our sisters are friends and I produced some videos for PC World back in 2004. John Dvorak - John and I worked together at ZDTV/TechTV and I appeared a few times on his show Silicon Spin. Not even realizing that Jason Richtman was in the room, he spoke very highly of Jason during his panel with Om Malik saying that he was creating WordPress sites that didn't look like blogs. We had to alert John that Jason was in the room. Robert Parker - Blog consultant who is guilty of not having a blog of his own yet he consults for others. He admits it. Check out one of his clients, Devra Do Write.]]> 214 2007-07-21 16:48:15 2007-07-21 20:48:15 open open wordcamp-2007 publish 0 0 post 0 415 http://cdevroe.com/notes/wordcamp07-day1/ 69.16.236.84 2007-07-22 11:03:44 2007-07-22 15:03:44 1 pingback 0 0 410 Photar@Photar.net 24.161.215.185 2007-07-21 20:56:19 2007-07-22 00:56:19 1 0 0 407 david@davidspark.com http:// 71.139.198.242 2007-07-21 18:14:55 2007-07-21 22:14:55 1 0 1 401 targetculture@gmail.com http://denishiller.wordpress.com 66.122.25.135 2007-07-21 17:17:32 2007-07-21 21:17:32 1 0 0 402 tao.takashi@googlemail.com http://taotakashi.wordpress.com 217.235.250.173 2007-07-21 17:44:39 2007-07-21 21:44:39 1 0 0 403 colin@cdevroe.com http://cdevroe.com/ 64.174.241.182 2007-07-21 17:48:06 2007-07-21 21:48:06 1 0 0 404 aaron@technosailor.com http://technosailor.com 69.36.254.130 2007-07-21 17:50:51 2007-07-21 21:50:51 1 0 0 405 Deadrich@gmail.com http://www.blackpants.net 69.36.254.130 2007-07-21 17:51:49 2007-07-21 21:51:49 1 0 0 406 Photar@Photar.net 24.161.215.185 2007-07-21 18:03:13 2007-07-21 22:03:13 1 0 0 442 foolswisdom@gmail.com http://foolswisdom.com/ 76.236.67.102 2007-07-24 01:38:06 2007-07-24 05:38:06 1 0 0 418 hober0@gmail.com http://edward.oconnor.cx/ 68.107.112.172 2007-07-22 14:05:43 2007-07-22 18:05:43 1 0 0 David Spark as a Simpson http://www.sparkminute.com/2007/07/23/ive-been-simpsonized/david-spark-as-a-simpson/ Mon, 23 Jul 2007 06:32:11 +0000 http://www.sparkminute.com/wp-content/uploads/2007/07/simpsonsimage.jpg 215 2007-07-23 02:32:11 2007-07-23 06:32:11 open open david-spark-as-a-simpson inherit 216 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/07/simpsonsimage.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/simpsonsimage.jpg _wp_attachment_metadata a:5:{s:5:"width";i:331;s:6:"height";i:336;s:14:"hwstring_small";s:22:"height='96' width='94'";s:4:"file";s:100:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/simpsonsimage.jpg";s:5:"thumb";s:27:"simpsonsimage.thumbnail.jpg";} I've been Simpsonized http://www.sparkminute.com/2007/07/23/ive-been-simpsonized/ Mon, 23 Jul 2007 06:34:50 +0000 http://www.sparkminute.com/?p=216 David Spark as a SimpsonI've been Simpsonized! Appears that the Simpsonize Me site is down. Major bummer. ]]> 216 2007-07-23 02:34:50 2007-07-23 06:34:50 open open ive-been-simpsonized publish 0 0 post 0 Hi-Tech Hooker Heels http://www.sparkminute.com/2007/07/23/hi-tech-hooker-heels/hi-tech-hooker-heels/ Mon, 23 Jul 2007 06:56:19 +0000 http://www.sparkminute.com/wp-content/uploads/2007/07/hookerheels1.jpg 217 2007-07-23 02:56:19 2007-07-23 06:56:19 open open hi-tech-hooker-heels inherit 218 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/07/hookerheels1.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/hookerheels1.jpg _wp_attachment_metadata a:5:{s:5:"width";i:450;s:6:"height";i:298;s:14:"hwstring_small";s:23:"height='84' width='128'";s:4:"file";s:99:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/hookerheels1.jpg";s:5:"thumb";s:26:"hookerheels1.thumbnail.jpg";} Hi-tech hooker heels http://www.sparkminute.com/2007/07/23/hi-tech-hooker-heels/hi-tech-hooker-heels-2/ Mon, 23 Jul 2007 07:12:22 +0000 http://www.sparkminute.com/wp-content/uploads/2007/07/hookerheels2.jpg 219 2007-07-23 03:12:22 2007-07-23 07:12:22 open open hi-tech-hooker-heels-2 inherit 218 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/07/hookerheels2.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/hookerheels2.jpg _wp_attachment_metadata a:5:{s:5:"width";i:450;s:6:"height";i:333;s:14:"hwstring_small";s:23:"height='94' width='128'";s:4:"file";s:99:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/hookerheels2.jpg";s:5:"thumb";s:26:"hookerheels2.thumbnail.jpg";} Hi-tech Hooker Heels http://www.sparkminute.com/2007/07/23/hi-tech-hooker-heels/ Mon, 23 Jul 2007 07:14:52 +0000 http://www.sparkminute.com/?p=218 Sex Worker Film Festival in San Francisco. That's what I love about this city. We now have a sex worker film festival. There's very little they won't have a film festival out here. On Friday night we attended the Roaming Hooker Fest which was a series of films that you had to hunt down. They had a projector in a truck and they were projecting movies on a wall that was filled with spray painted gang tags. One of the films we saw was an advertisement for something called "The Aphrodite Project," a line of hi-tech footware for sex workers. This smells of a hoax, because this does not appear to be an actual working device and the video shows a cobbler putting in old world craftsmanship into these f-me platform shoes. Features include:
    • Built in GPS alarm button to signal police and sex worker groups.
    • A problem client blog.
    • Secret compartment for storing keys, cash, and condoms.
    • A piercing alarm to draw attention and scare off rapists and muggers.
    • An LCD screen for advertisements. Think P&G would like to advertise shampoo on that?
    Hi-tech hooker heels Hi-Tech Hooker Heels]]>
    218 2007-07-23 03:14:52 2007-07-23 07:14:52 open open hi-tech-hooker-heels publish 0 0 post 0
    The LonelyGirl15 model of interactive storytelling http://www.sparkminute.com/2007/07/26/the-lonelygirl15-model-of-interactive-programming/ Fri, 27 Jul 2007 01:42:44 +0000 http://www.sparkminute.com/?p=221 On Tuesday, I attended a NewTeeVee event at the Metreon in San Francisco where one of the producers of LonelyGirl15, Greg Goodfried, spoke. While I'm not a teenage girl (the audience for LonelyGirl15) and I think the videos are insipid, overly melodramatic, and the acting is horrible, I find what they're creating completely fascinating. They are building a new genre of interactive storytelling and video production that will bleed to other consumers besides teenage girls.With the launch of the UK version of LonelyGirl15, called Kate Modern, the LonelyGirl15 team will hopefully prove that LonelyGirl15 wasn't just a one hit wonder and its interactive storytelling model can be replicated.
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about LonelyGirl15 interactive model of storytelling (Run time: 7:09). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute072707.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=960AM_The_Quake&PCAST_CAT=Technology&PCAST_TITLE=KQKE-AM_Podcast] Download the MP3 (right-click, select Save Target As...)
    What is the LonelyGirl15 model? What makes this form of storytelling so unique?
    • It's micro programming - Very low barrier to consume. In less than two minutes you can touch base with a character.
    • It's variable programming - Want to consume two minutes or two hours? Want to participate or do you want to be a voyeur? Depending on your time and the level you want to contribute, LonelyGirl15's highly digestible short form programming, Web content, wiki encyclopedia of characters, and chat features allows viewers to dial up or dial down their involvement.
    • The characters are a part of your life - The producers want you to think of the characters as friends, people whose lives you have a vested interest in. That's why most of the videos "break the fourth wall" with the actors talking directly to the viewer as if they're a friend.
    • It looks like your life - Goodfried feels strongly that LonelyGirl15's video needs to maintain a low "anyone can create" type of production look and style. It has to look like a video your friend would create. And in effect, that's what happens when viewers respond to LonelyGirl15. The viewers' videos look as if they could be content woven into the storyline.
    • The show is a social network living on a social network - The programming, friends talking about friends, is simply mimicking the space it's living on.
    • It lives in a place where others are already creating personal content - MySpace and YouTube, two of LonelyGirl15's distribution networks, already have content being created in very much the same style as LonelyGirl15. That makes LonelyGirl15-type programming comfortable to the audience.
    • Development costs low, interactivity high - No need to create your own comment system or video chat feature, instead just jump on board a social network or video sharing site that already has these features built in. Plus they've got an audience.
    • It's a game - There are puzzles and questions the characters ask of you, pleading for you help. Viewers feel compelled to participate. Often viewers will have to complete actions to move the story along. For example, here's a line of dialogue said by a character on LonelyGirl15:

    "So it appears the meeting location is in a dark alley way. A very dark alley way. If I don't return and you find this, remember, box between 21st and 22nd and Idaho and Montana south to north count three brown bins, make a left."

    • The fictional world bleeds with the real world - As you can see in the above quote, the characters talk about real places because they live in the same world their viewers do. And when instructions like this appear, people can either physically go to them or look them up online to see what's there.
    • Product placement can become intrinsic to the storyline - Audience is connected with characters, and the characters are connected to the products and services they're using on the show. So by transitive property to the show's characters, the audience too is connected to the products and services. In the example Greg Goodfried mentioned, one of the characters on LonelyGirl15 is working as a research scientist for Neutrogena. He's got a MySpace page and in support of the storyline and bringing it into the real world, Neutrogena made this fictional character "Employee of the Month."
    • They can experiment with different storytelling forms - This started as a single character in her bedroom talking and it's exploded into more characters, a syndicated spin-off, a wiki, and they're trying a "24" style finale to the season of LonelyGirl15 where 12 episodes will be uploaded in 12 hours and viewers will be invited to participate and move the story along during that time. What's great is they're not severely invested in any one model. If any one doesn't work, no big deal, they can just move on to something else.
    • They're not locked into one distribution model - Similarly, the LonelyGirl15 team can experiment with multiple distribution networks like YouTube, MySpace, Revver, and Bebo. When something doesn't work, they can move on. The production and distribution is dynamic. They're not locked into one model, nor are they beholden to a studio dictating timing of distribution. According to Goodfried, that's why they turned down an offer from CAA (Creative Arts Agency).
    • People can really click to buy - As the entire video market continues to figure out the "click to buy Jennifer Anniston's sweater" model, the LonelyGirl15 team is already doing it with links to purchase music played on the show or products used by characters.
    • They are involved with their audience - Part of the writing and production model involves reading viewers' comments and responding to them by name in subsequent videos.
    • It's a soap opera - People get attached to characters and need to find out what happens next. And LonelyGirl15's melodrama makes Days of Our Lives look like the MacNeil/Lehrer News Hour.
    • It's local - Even though LonelyGirl15 received worldwide attention, it has a very local element, allowing people to interact in their locale. I thought the show was based in Southern California, now I'm not 100% sure. But the producers made it clear that they do want to franchise the model out to different cities. Currently, the Kate Modern version is in the UK, London I believe. They hope to go to Tokyo next and many other cities.
    Brian Monahan at the IPG Emerging Media Lab weighs in on the same subject on his blog.]]>
    221 2007-07-26 21:42:44 2007-07-27 01:42:44 open open the-lonelygirl15-model-of-interactive-programming publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute072707.mp3?CPROG=PCAST& 3437184 audio/mpeg 508 tim@frenchmaidtv.com http://frenchmaidtv.com 71.139.22.146 2007-07-28 16:04:08 2007-07-28 20:04:08 1 0 0 1761 philip@faulconer.org http://www.faulconer.org 68.183.201.216 2007-11-07 19:36:01 2007-11-07 23:36:01 1 0 0
    Promotional Gag to drive Web traffic http://www.sparkminute.com/2007/07/27/promotional-gag-to-drive-web-traffic/ Fri, 27 Jul 2007 07:13:52 +0000 http://www.sparkminute.com/?p=222 At the Wordpress conference, WordCamp, this past weekend. There was a photographer running around taking photos of people holding up a piece of paper with their blog address on it and then under it, what they wanted to be. The pictures were to be posted up on this site bodyabcs.com which is the home of San Diego Chiropractic. But along with the picture is a caricature of that person in their new dream profession. Well, below is my photo and my dream job. I thought it was an interesting gag for self promotion, but for such a local business, they should only be doing this gag in the San Diego area and not up in San Francisco. David Spark as Skateboarder]]> 222 2007-07-27 03:13:52 2007-07-27 07:13:52 open open promotional-gag-to-drive-web-traffic publish 0 0 post 0 587 philip@faulconer.org http://www.faulconer.org 66.245.142.144 2007-08-02 02:55:06 2007-08-02 06:55:06 1 0 0 489 dk@fishcave.com http://www.bodyabcs.com/camp/ 72.130.158.248 2007-07-27 03:24:58 2007-07-27 07:24:58 1 0 0 snyderwaters.jpg /snyderwatersjpg/ Tue, 31 Jul 2007 19:07:35 +0000 http://www.sparkminute.com/wp-content/uploads/2007/07/snyderwaters.jpg 224 2007-07-31 15:07:35 2007-07-31 19:07:35 open open snyderwatersjpg inherit 18446744072523643183 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/07/snyderwaters.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/snyderwaters.jpg _wp_attachment_metadata a:5:{s:5:"width";i:298;s:6:"height";i:201;s:14:"hwstring_small";s:23:"height='86' width='128'";s:4:"file";s:99:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/07/snyderwaters.jpg";s:5:"thumb";s:26:"snyderwaters.thumbnail.jpg";} Best of Tom Snyder http://www.sparkminute.com/2007/07/31/best-of-tom-snyder/ Tue, 31 Jul 2007 19:09:52 +0000 http://www.sparkminute.com/?p=223

    They didn't though include my favorite which was when Tom Snyder interviewed John Waters and Divine. Being the cocky bastard that he was, yet completely clueless to pop culture at the time, Snyder asked what he thought was a revolutionary question to Divine. He said, "Is Divine gay?" To which Divine said, "No, I've got a wife and eight kids in Oklahoma." To which Snyder responded, "Really?" And then Waters and Divine just laughed at him. Yes, Snyder's show had some of the coolest interviews and guests of all time. But he was completely unaware of it because he was so out of touch.]]>
    223 2007-07-31 15:09:52 2007-07-31 19:09:52 open open best-of-tom-snyder publish 0 0 post 0
    Google really knows how to mess up a wireless spectrum auction for incumbent Telcos http://www.sparkminute.com/2007/08/03/google-really-knows-how-to-mess-up-a-wireless-spectrum-auction-for-incumbent-telco%e2%80%99s/ Fri, 03 Aug 2007 05:18:25 +0000 http://www.sparkminute.com/?p=225 Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about the FCC's 700 MHz auction and Google's desire to participate (Run time: 7:08). Download the MP3 (right-click, select Save Target As...) The 700 MHz auction is turning out to be a different game. The spectrum being made available for auction (what's being vacated as TV stations move over to digital, assuming we really do achieve the cut off date in 2009 or it gets pushed back even further as it has historically) could turn out to be a great channel to deliver wireless broadband. It's a single low power channel that can go through walls and blankets the entire country.
    Watch August 3rd, 2007 appearance on KQED's "This Week in Northern California" with Belva Davis talking about the FCC 700 MHz auction and Google's involvement.
    To ruin the Telco and cable companies' monopolized fun, Google has decided to participate in this reindeer game. Google publicly announced they're willing to bid up to $4.6 billion for a piece of the 700 MHz spectrum on the condition that the FCC requires all participants adhere to four points of openness. Well, the FCC agreed to device and application portability. But they're not allowing open wholesale access to the networks for resellers, or allowing for geolocation interconnection among the networks. This story is jam packed with arm chair quarterbacks with their theories on whats going to happen with the Telco's dominating the wireless airwaves and what Google's intentions are. I have to extend a huge thank you to Scott Slater of the Personal Broadband Industry Association for giving me an enormous brain dump today at the AlwaysOn Conference at Stanford. He's got a really grand view of the future of wireless broadband Internet communications that nobody else in the media seems to see. So here are the issues and arguments at stake:
    • Deregulated ubiquitous wireless broadband Internet access - An open broadband Internet network that works across the country in which any IP-based device could intercommunicate with any other device. Such a network could deliver a level of innovation in devices and applications unfettered by a controlling network metering access, devices, and applications. Slater argues that the bid for the 700 MHz isn't about a 3rd broadband network, but rather connecting everything to everything. Without a network intermediary, a truly open 700 MHz network could change the way businesses operate.
    • Google wants to sell ads on all devices - The more people that use the Web, the more applications that are made available (including Google's), and the more sites that host Google ads ultimately results in Google making more money. So it would stand to reason that Google wants as many people using devices with Web browsers for people to access applications and content. CEO Eric Schmidt admits that Google ads on mobile phones will be more than twice as profitable as Web ads because of hyper-personalization and targeting.
    • $4.6 billion might not be enough - It's what Google has offered and it's the public reserve price for the available spectrum for device and application portability. The Telco's and cable companies have more money than Google.
    • Google is going to prove its theory regardless - Whether Google purchases some of the 700 MHz spectrum or they fail, they're going to create a ubiquitous wireless broadband network. They're already doing it in Mountain View, CA where they've deployed a municipal Wi-Fi network. They have plans to do it in San Francisco, and maybe they'll do it in a broader form with the Sprint WiMax network for which they've already created a partnership to host their applications and data. Whether they win in the 700 MHz spectrum or not, they're going to create zones of blanketed connectivity that operate fully on IP proving their theory of ubiquitous wireless broadband communications across devices. It will be a model that should scare Telco's and get the shareholders complaining.
    • It's more than phone portability - The FCC Chairman and commissioners are patting themselves on the back for myopic accomplishments. Yes, the advent of phone number portability was great. And now the new rule for the 700 MHz auction requires handset and application portability. That's great too. But that's what Europe already has. Everyone buys unlocked phones and can switch to any network they want. So we're innovating at the speed of Europe? Commissioner Deborah Taylor Tate said, "My hope is that we have created an incubator for the next killer app, the next platform or the next cool device." The next killer app, platform, or device would happen no matter what you do. Look at the trades. Walk a trade show floor. It's happening now in spite of the domination controls you've given Telco's.
    • Google's ad network isn't vertically integrated with wireless devices, yet - Google wants its Web applications to be used anywhere. Its competitors are better positioned to distribute ads on mobile devices on mobile networks. Microsoft has Windows Mobile and its newly purchased ad network aQuantive, plus a few others: Screentonic and AdECN. Yahoo! and AT&T Wireless have already been distributing portals and applications over mobile devices. Google is late to the game, but it's furiously developing mobile applications (some available now like Google Maps and Gmail) and the Google phone which they hope could work on multiple networks and not be locked to just one network like the iPhone (that won't last for long).
    • The incumbents create hooks to keep customers using their technology - Everything that Qualcomm and the carriers create: the chip, the network, the phones, the applications, and the yearly contracts, are all designed to hold onto the customer. You have to pick our phones and chips to use our technology and we decide what applications you can use.
    • Wireless carriers aren't offering broadband - For broadband Internet access, Slater says there's a duopoly, cable and DSL, and they're deregulated. He doesn't see wireless as a competitor in the broadband Internet space. Because he defines broadband as consistent 1 Mbps. When I did work for Sprint, the company had no problem advertising that they had "broadband" access if the network hit 100 Kbps.
    • Telco's have to continue to increase value of their proprietary technology - The Telco's have told their shareholders that they're going to buy this spectrum. They'll need to purchase it and do something with it so as to create continued value. Slater things they'll just buy it and warehouse it.
    • Google domination or altruism? - Is Google being altruistic or are they trying to control the pipes and all the ad content that goes on it? Or is it something in between? Lance Ulanoff of PC Magazine argues that such a purchase by Google would put it in a dominant position. Even if they do win the auction, it's going to be very difficult to get its network up to speed. He points to Qualcomm's difficulties trying to get its mobile broadcast video network, MediaFLO, to work on the UHF spectrum. Slater agrees and doesn't think the network will be built out overnight, but he believes Google will give away the spectrum or partner with companies that can build out the network. They don't want to build or run a network themselves. Google will simply make more money if there are more people, more devices, and more applications on the network.
    Some are arguing that the 700 MHz spectrum may be the last chance for unfettered deregulated wireless broadband. This could be why Google has entered the race. Given America's history of existing networks, the U.S. isn't up to speed versus the rest of the world in broadband deployment and coverage. In fact, it ranks 17th in the world. The reason the wireless fight is so important is because access has shifted to individuals, and it's not about connecting buildings to the last mile. Slater argues that if the 700 MHz spectrum was controlled by local TV stations, it should return to the localities and not be gobbled up to the few national incumbents. UPDATE August 26th, 2008: Google is going to the masses now in hopes that the community of users will see the value of free airwaves rather than telephone companies bidding and holding onto spectrum.]]>
    225 2007-08-03 01:18:25 2007-08-03 05:18:25 open open google-really-knows-how-to-mess-up-a-wireless-spectrum-auction-for-incumbent-telco%e2%80%99s publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute%20080307.mp3?CPROG=PCAST& 3428768 audio/mpeg _edit_lock 1219778931 _edit_last 1 aktt_notify_twitter no 743 http://ac.micro.org/wp/?p=218 199.84.4.4 2007-08-14 07:40:05 2007-08-14 11:40:05 1 pingback 0 0 744 http://www.bitcurrent.com/?p=113 199.84.4.4 2007-08-14 07:55:27 2007-08-14 11:55:27 1 pingback 0 0 993 philip@faulconer.org http://www.faulconer.org 66.245.50.194 2007-09-04 19:31:49 2007-09-04 23:31:49 1 0 0
    Can you put a price on anyone's opinion? http://www.sparkminute.com/2007/08/09/can-you-put-a-price-on-anyones-opinion/ Thu, 09 Aug 2007 17:55:21 +0000 http://www.sparkminute.com/?p=226 New York Post reported yesterday that The New York Times is giving up on its paid content model known as TimesSelect. Started two years ago, The NYTimes discovered that their editorial pages of Thomas Friedman, Maureen Dowd, Frank Rich, and others were consistently making the top ten list of most read and forwarded articles. In an effort to create another revenue stream, the biz dev department of NYTimes thought it would be a great idea to stick these great opinion writers, who were consistently bringing in the most traffic, behind a paid walled garden.
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA). Trying to answer the question, "Is there any way to make money from text-based content?" (Run time: 7:37). Download the MP3 (right-click, select Save Target As...)
    UPDATE: I originally reported that subscribers were 221,000 in June and it was decreasing as reported by the NYP, but according to the NYTimes (as reported by PaidContent.org) they say it's actually increasing and the number is more like 224,000. Those subscribers are responsible for more than an additional $11 million in revenue. One question I don't know the answer to is, how does that dollar amount compare if they made that content free and sold advertising on it? Here's where I think The New York Times' paid content model fails (BTW, we still don't know if it's officially going back to free):
    • Nobody NEEDS opinion - The reason the Wall Street Journal's paid model succeeds is because they have information people actually need. Information that can be directly connected to business decisions. Not the case with what Maureen Dowd says.
    • There's no shortage of opinion - While being given the choice spot of The New York Times' editorial page significantly raises your stature, it's not the only place to find opinions. Newspapers and the Web are filled with them. And the blogosphere practically by definition is nothing but opinions.
    • Search engines make it easy to find similar information anywhere quickly - Prior to the Web, you bought a newspaper because it was there and it was available. If you wanted a competing paper you could look at what else was on that newsstand or you walked down to that bigger newsstand that had a larger selection. But how far away was that newsstand? You're busy in the morning. Is it worth your time? Do you bother going over there or just settle for what news is available close by? Search engines have negated this internal "is the news I want nearby" debate. The information that's behind TimesSelect can be found in many other locations.
    • No pricing model can beat free - I don't care if you bring the price down to a nickel, it's still not free.
    • Putting content behind a paid subscription model kills its potential for public popularity - Social bookmarking and recommendation tools like del.icio.us and Digg have allowed the community to spread the good word about your content. Put it behind a wall where only subscribers can see it and it simply can't take advantage of the Internet's rapid word-of-mouth viral communications.
    • Web tools help us find the best opinions - Using tools like Digg, Technorati, and Google Blog Search we can actually find the best opinions on the Internet as voted by the entire community. We're not beholden to the editors at The New York Times to tell us who has the best opinion.
    • On renewal time, subscribers ask themselves, "Did I really use it?" - Getting people to pay $50 for a yearly subscription is one thing, but now you have to convince them to come look at your special "pay for" content at least once a week so when it comes time to renew they think there's some value to keep paying. If after a year they think the TimesSelect content is no better than other free content on the newspaper's site or competing sites, then whey should they renew? Creating specialized content and convincing people to keep subscribing costs money.
    • Tiered pricing works everywhere else, why wouldn't it work here? - I understand the mentality that went into this. We live in a service economy. Many of the readers of The New York Times are willing to pay for additional service, access, or exclusive information. Unlike information in the Wall Street Journal, The New York Times' TimesSelect information is not all that exclusive.
    • It was free once and now you're making us pay for it? - The Wall Street Journal began with a paid model and they've slowly been making some of its stories free. The New York Times began as free (for new content) and slowly started making people pay for it. I can't think of a single example in history where going from free to pay has actually worked over the long term.
    • The ad model for online content is proven. The paid model is not. - There are tons of different variations of serving up ads on the Internet. And as evidenced by the recent Ad:Tech conference in San Francisco, they're all doing very well and offering many solutions to presenting ad content, tracking user behavior, and connecting it to sales. There aren't many options you can spin with "pay me."
    Update: BusinessWeek has an article building a case for freeing up the content on the WSJ. Take it out of subscription and support it through advertising.]]>
    226 2007-08-09 13:55:21 2007-08-09 17:55:21 open open can-you-put-a-price-on-anyones-opinion publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute081007.mp3?CPROG=PCAST& 3203676 audio/mpeg
    How to get political online http://www.sparkminute.com/2007/08/17/how-to-get-political-online/ Fri, 17 Aug 2007 05:16:28 +0000 http://www.sparkminute.com/?p=227 "The Progressive News Hour" on 960, The Quake, asked if I could focus this week's Spark Minute segment on how listeners can get involved in politics online. Getting involved in politics online is kind of a catchall. There's so much going on in so many different directions that I didn't know where to initially focus my advice. I decided to call a friend of mine, Dave Dayen, a political blogger who posts comically too much on his own blog, D-Day, and also on Calitics, a progressive open news source blog for California. I threw the same question John posed to me at Dave who offered a different "in the trenches" perspective to my "Hey, that's a cool Web tool" perspective. Tip of the hat to Dave for his supportive advice.
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA). Offering tips and advice to get political, online (Run time: 5:33). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute081707.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=960AM_The_Quake&PCAST_CAT=Technology&PCAST_TITLE=KQKE-AM_Podcast] Download the MP3 (right-click, select Save Target As...)
    • Start with the most popular political blogs - The top tier blogs get 90% of the traffic. Get to know these blogs and the people behind them. If you want to know what's going on and what people are reading, make sure the top political blogs are on your daily must read list. Blogs like:
    • Comment on the most popular blogs - You'll have more success getting your ideas read if you post comments to popular blog posts rather than just starting your own blog. But I actually recommend you do both. Start a blog, it's easy to do with WordPress (recommended). If you read a post for which you have additional information on your own blog, leave a comment and a link back to the specific blog post. It will get recognized more than just a trackback link (also known as a permalink. These are links that are automatically created in the comments area of a blog post when you create a link to that blog post on your blog). Dave Dayen recommends starting a diary on the Daily Kos. It's like a blog within a blog. If you're writing about politics, chances are higher that your content will be read there than trying to get traffic to your independent blog. On Daily Kos, if people really like your posts they can vote it up to the front page. It works similar to social bookmarking sites, like Digg and Newsvine.
    • Go where all the eyeballs are - One of the problems with only visiting popular political sites is you only get the people who are already interested in politics. You need to drag other people in and get them interested in your concerns and causes. That means going out to popular sites like YouTube and MySpace that allow people to create content and comment on it.
    • What's hot today? - Knowing what to be concerned about can be half the challenge. Luckily, the Internet behaves like a massive editorial body that can point you in the right direction. The site Memeorandum tracks the most popular discussions in news and the blogosphere. Social bookmarking tool Digg has a political section, but since that site is so heavily skewed towards geeks, you may have more luck finding interesting political stories on competing site, Newsvine.
    • Go local - We all know that the most important politics is what's happening in your backyard. Here are some of the most popular sites for California and the Bay Area:
    • Think like a journalist - This is my last piece of advice that nobody seems to think about. Given that the Internet is a forum for anyone to say whatever they please without any editorial oversight, there's a lot of misinformation out there. And while the information may sound like something you want to believe or be outraged by, be a journalist first. Check the source. Is it one you trust? Is there another corroborating location? Does the information make sense, or is it conflicting?
    The only way to truly get involved in politics is to get involved. MoveOn.org was successful rallying the troops. I don't think we're going to need to rely on politically skewed sites like this anymore. General social networking sites, most notably Facebook, are doing a great job rallying people very quickly to get involved.]]>
    227 2007-08-17 01:16:28 2007-08-17 05:16:28 open open how-to-get-political-online publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute081707.mp3?CPROG=PCAST& 2668251 audio/mpeg
    How to change your Wikipedia entry, ethically http://www.sparkminute.com/2007/08/20/how-to-change-your-wikipedia-entry-ethically/ Mon, 20 Aug 2007 22:49:10 +0000 http://www.sparkminute.com/?p=228 Wikipedia entries. Most of this behavior was discovered thanks to WikiScanner, a site that translates IP addresses to business locations of all edits. The blogosphere and the NY Times have jumped on this story with essentially the message, "Ha ha, we caught you."
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA). Yes, you can update you or your company's Wikipedia entry without looking like a weasel. The key is to be transparent in your behavior (Run time: 7:43). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute082307.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=960AM_The_Quake&PCAST_CAT=Technology&PCAST_TITLE=KQKE-AM_Podcast] Download the MP3 (right-click, select Save Target As...)
    But this is a real problem for companies and individuals who see incorrect information being posted about them on Wikipedia. Right or not, many in the general public view Wikipedia as an editorially sound reference and it's often the first and only stop for information. Wikipedia's popularity definitely trumps that of any individual or corporation. Knowing that, everyone wants to make sure the information being said about them is correct. So what do you do if you see something wrong about you or your company and you want to change it? Here's my advice.
    • Know how to edit in Wikipedia - It's an obvious first step. If you want to make a change to your Wikipedia entry, chances are it's going to be your first time doing it. Lifehacker has a great "how to" guide to creating and editing entries in Wikipedia.
    • Ask yourself, "What kind of edit do I want to make?" - Do you want to edit something that's factual that can be supported through another source, or do you want to edit what you perceive is an incorrect opinion of your business? What type of edit you want to make will play heavily into how you should handle the edit of your entry.
    • You're going to get heat for whatever edit you make - Web readers love reading headlines and the first paragraph of any story. After that, the rest of the information doesn't matter. If you did something innocuous like change the founding date of your company, the headline in the blogosphere could read, "Company X Pulls a Fast One and Changes its Wikipedia Entry." And that could launch into a tirade about how corporations are evil and they're trying to control information online. You need to be prepared for the heat. The way you do that is be completely transparent about what you're doing. Don't wait for WikiScanner to discover you. Announce that you've made the change. There are two ways to do that.
    • Post to the discussion area and identify yourself - Whether you made a change to your entry, or you want a change to be made, identify who you are in the discussion area and link to your blog where you can talk about it some more. You want to be transparent in your behavior. You don't want to be "discovered" by a tool like WikiScanner and get written up in the NYTimes even if what you edited was completely innocuous.
    • Post your change on your blog - Hopefully, your business has some sort of corporate blog where employees can post to it. If you don't, get one. As always, I highly recommend using WordPress. If you made a change to Wikipedia or if you didn't change it but you still want to bring up an issue about your entry on Wikipedia, post the information to your blog. If you made the edit, explain what you did (show before and after) and why you changed it (link to supporting information). If you didn't make the edit because its an arguable point, explain your side of the story. In both cases, provide a link back to the Wikipedia entry.
    • Make your contact information easily available - If someone wants to challenge you on your change, let them know you're open and willing to discuss. Post your email address and phone number on your blog. Most people are too scared to do anything like this. That's why most people don't do it. But doing something bold like that shows that you have nothing to hide.
    • Don't pay or beg someone to edit the entry for you - Microsoft got in some heat when they offered money to some industry influencers to make changes to some Wikipedia entries. That was the headline. The truth of the matter is they explained their side of the story and approached influencers and asked if they would make the change. And, understanding their time was valuable, they said if they agreed with Microsoft, they would pay them for their time to make the edit. That seems reasonable, but the problem is that's not how the headlines read and the press and blogosphere jumped down Microsoft's throat. Simply make your case. Tell the influencers. Point to the entry and leave it at that. The community will make the changes without you asking or offering money. DISCLOSURE: Microsoft is a client of Spark Media Solutions.
    • Controversial issues are for the discussion section - I was alluding to this with my other posts, but Phil Faulconer made it more clear in his comment. If you want to debate an issue, it is not appropriate for your Wikipedia entry. It's appropriate for your Wikipedia entry's discussion section and your blog.
    • Create a watchlist - Once you have an account on Wikipedia, you can create a watchlist for any Wikipedia entry and you'll be alerted any time there's an edit made to that entry, and you can check it for its accuracy.
    • Use Wikipedia as a resource to help you - If you have continued problems with vandalism or spam, Wikipedia has resources to help you out. First is the Counter Vandalism Unit which offers tools and human support for vandalism. Durova, an administrator for Wikipedia, offered these helpful resources on Search Engine Land:
    Sources: Search Engine Land, "The Right Way to Fix Inaccurate Wikipedia Articles."]]>
    228 2007-08-20 18:49:10 2007-08-20 22:49:10 open open how-to-change-your-wikipedia-entry-ethically publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute082307.mp3?CPROG=PCAST& 3244376 audio/mpeg 814 philip@faulconer.org http://www.faulconer.org 66.245.142.144 2007-08-20 19:36:35 2007-08-20 23:36:35 1 0 0
    Where do the SF digerati hang out? http://www.sparkminute.com/2007/08/20/where-do-the-sf-digerati-hang-out/ Tue, 21 Aug 2007 01:36:13 +0000 http://www.sparkminute.com/?p=229 Gridskipper has an interesting top nine list of hang out joints for San Francisco's dotcommers. Honestly, I thought we stopped using the term "dotcommer." Wasn't that term supposed to die with the boom? We've replaced dotcom with Web 2.0. How do we identify those people? Gridskipper also has a list of top San Francisco bars for the nerd set.]]> 229 2007-08-20 21:36:13 2007-08-21 01:36:13 open open where-do-the-sf-digerati-hang-out publish 0 0 post 0 How to make cheap-to-free phone calls http://www.sparkminute.com/2007/08/29/how-to-make-cheap-to-free-phone-calls/ Wed, 29 Aug 2007 22:32:19 +0000 http://www.sparkminute.com/?p=230 Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about some of the cheap-to-free ways you can make phone calls using the Internet and your phone (Run time: 6:45). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_083107.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...) Usually I'm prepared. I conduct lots of interviews with people in Europe and Canada mostly. When I do those interviews I purposely use Skype Out. Skype is the most ubiquitous PC-based voice calling application that was purchased by eBay. Skype Out is the service they offer that allows you to call from your PC (using a microphone and headphones) to any phone. You purchase an account in Euros (minimum 10) and that can last you for quite a long time as phone calls are usually pennies per minute. There are an endless number of options for making cheap to free phone calls. Almost all of them revolve around using your computer and the Internet. Too many of them require major hoops to jump through, like purchasing equipment, setting things up, or signing long term contracts. Here's my top advice for making cheap-to-free phone calls. Tips on how to do it and what applications to use. Get an unlimited plan with your cable or phone provider - Unless you rarely call out of your state, everyone should purchase the unlimited plan with their cable or phone provider. These are flat fees and they cost between $20-$40 a month and they allow for unlimited calling within the United States. Note, the dollar amount they advertise is not the amount that shows up on your bill. There are always extra fees. Be prepared to pay a little more than what they promote. Up your mobile minutes - For those of you who don't have a land line and have gone fully to the mobile phone, make sure you've got enough mobile minutes. Practically every carrier doesn't charge extra for calls with the United States. They simply just deduct your total minutes. AT&T Wireless (Cingular) rolls your unused minutes to the next month. But don't think you can up your account for a few months and then reduce it to the bare minimum and keep the minutes. They caught on quickly to that scam and they don't allow it. Also, unused minutes expire after one year. Your favorite instant messenger lets you make cheap-to-free phone calls - All the popular instant messenger (IM) programs (Yahoo! Instant Messenger, AOL Instant Messenger, Skype, and Windows Live Messenger) allow for voice chat as well. If you already have an unlimited plan with your land line phone provider or you have tons of minutes on your mobile phone, you'll probably want to use them for U.S. based calls. Making a call on a real phone (mobile or landline) is always far more desirable than calling from your PC. To chat with your international friends, you'll want to take advantage of voice calling on your IM platform. PC-to-PC calls are free - All of the instant messenger programs allow for free PC-to-PC calling within the IM platform. So Yahoo! users can talk with other Yahoo! users and Skype users can talk with other Skype users. Calling through instant messenger is very valuable because you can see if someone is available for a voice chat by sending a text message. If available, initiate the call from a traditional phone or through the IP application. Make sure your microphone is on (hardware and software) and you've got headphones on. If you leave the speaker on it creates feedback for the person on the other end of the line. PC-to-phone calls are not free - All of these applications have an option to call a land line or mobile phone from your PC. The costs are usually just pennies per minute, but if you're going to be calling a specific location more than others, check the pricing for that location. Here are the international rates for Skype, Yahoo! Instant Messenger, AOL Instant Messenger (AOL Phoneline has unlimited international calling to select countries for $14.95/month), and Windows Live Messenger (click link below to pop up international rates). If you don't have a preference, use Skype - If you're not intrinsically tied to any one particular instant messaging platform, I highly recommend you use Skype. It's the most powerful PC-based tool for making calls and its Skype Pro and Skype To Go services allow for making calls with your mobile phone. Great for international travelers. Call a land line over a mobile phone - Universally, all of these services have lower prices for calling a land line in a country versus calling a mobile phone in that same country. If you have the option, call a land line. Prices can sometimes be 1/4th that of calling a mobile phone. Use Jajah for mobile to mobile calls - Another great service getting a lot of recognition is Jajah which uses your PC as a matchmaker to place calls between two phones. You type your number and the receiving party's number into the Web interface. Jajah calls both phones and completes the call. You need to create an account for the service, but if you and your friend in Europe who you call a lot both have Jajah accounts, you can call each other for free. Free conference calls - Yep, it's possible with Freeconference.com. I have no idea how these guys make money. I think it's from people upgrading to more advanced conference services. Regardless, you can schedule a phone conference with multiple people with a call in number. The only catch is it's not a toll free number. It's a number somewhere in the states. But since you can make cheap to free U.S. calls, who cares? Great service. I hate the PC and the Internet. I only want to use my phone. - If you don't want to deal with any of these Internet services, call your phone provider and ask about their international calling plan. Most of them have a deal where you pay about $5/month extra and you get access to their low international calling rates. While the prices are not as low as Skype and other Internet phone services, they are just a few pennies per minute to many international locations. It's worth it so you won't get dinged $60 for a 45 minute call to Canada.]]> 230 2007-08-29 18:32:19 2007-08-29 22:32:19 open open how-to-make-cheap-to-free-phone-calls publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_083107.mp3?CPROG=PCAST& 3241900 audio/mpeg 976 simon@now.com 218.250.209.99 2007-09-02 08:21:10 2007-09-02 12:21:10 1 0 0 1527 http://www.sparkminute.com/?p=243 65.38.178.7 2007-10-24 16:53:08 2007-10-24 20:53:08 1 pingback 0 0 64699 kevin.shankland@gmail.com http://www.fcconsulting.ca 158.35.225.230 2009-05-11 14:51:44 2009-05-11 18:51:44 1 0 0 66435 http://www.socialmedia.biz/2009/06/14/how-one-company-uses-web-20-tools-to-run-and-promote-their-business/ 205.134.230.98 2009-06-14 19:48:17 2009-06-14 23:48:17 1 pingback 0 0 Can media companies overcome iTunes' stranglehold on music and video pricing? http://www.sparkminute.com/2007/09/05/can-media-companies-overcome-itunes-stranglehold-on-music-and-video-pricing/ Thu, 06 Sep 2007 00:59:35 +0000 http://www.sparkminute.com/?p=231 Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about Jobs' lowering the price of the iPhone and how he's flattened the entertainment model of tiered media pricing (Run time: 6:33). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute%20090707.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...) Viewing the online downloading behavior as an opportunity rather than theft, Steve Jobs became the first to introduce cheap simple purchasing of highly sought after music and video content in digital form. He had the combined desktop software and portable interface (iTunes + iPod) to make it an attractive solution and people flocked. Consumers didn't want to be criminals. It's just the media companies were not giving them a choice. Apple did. While music labels and TV networks appreciated Jobs setting up a popular storefront for them to sell their media, they didn't like the zero negotiation policy when it came to pricing. All content is equal according to Steve Jobs. Every song, whether it came out today or 50 years ago is worth $.99. All TV shows were priced similarly at $1.99. The only legal way in town that anybody used was iTunes. Steve Jobs flat priced the music and video market essentially negating an industry model that's existed for decades. People will pay more for new just released media and they'll pay less if it's old. Problem is none of these media players had an online storefront open to sell their own content so they had to rely on iTunes to do it for them. One thing they didn't expect was iTunes was going to set the pricing for them without negotiation. Media companies are trying to take back distribution and pricing ownership of their media. Universal Media Group has stepped away from iTunes and NBC Universal announced that it's leaving to sell its media on its new yet-to-be-opened property, Hulu. Playing the public relations card in iTunes' favor, stories started to fly that the reason NBC left is Jobs wouldn't let them price its shows at $4.99 a pop on the iTunes storefront. NBC responded that the reason is not 100% true. Offering the least quotable and least exact way to explain itself NBC said that some episodes in demand could run $4.99 or $3.99 but Apple left out the part about the average episode cost being projected to stay about the same. There's a good defense. Let's recap. On iTunes: All TV shows are $1.99. On NBC's Hulu: Some TV shows will be $4.99 or maybe $3.99 if they're really hot. But in most cases they'll be $1.99. Oh, and for really old stuff we should be giving away for free it'll be a little less than $1.99. The media companies are right though. If people are willing to pay as much as $5 for a new show, then sell it to them at that price. Jobs says that the market for buying online is so nascent and confusing to most that the only way you'll attract and keep buyers is through simplicity. The problem for the media companies is Jobs has set the standard and their pricing will always be compared to that. The problem for Jobs is if the media companies are finally fed up and leave, he won't have the hot content to sell. If Jobs doesn't have "The Office" he can't sell it for any amount. And if Hulu is the only site that has "The Office" and they'll only sell you the latest episode for $4.99 and you really want it, you'll pay it. Or maybe you'll look for an alternative. Jobs has another trump card. He still has a lock on the iTunes + iPod interface. If Hulu can't figure out a simple way of getting its video onto the variety of iPods, it'll be sunk. It'll be interesting to see how this plays out. In the interim until Hulu's debut, NBC says they'll be selling its shows on Amazon Unbox.]]> 231 2007-09-05 20:59:35 2007-09-06 00:59:35 open open can-media-companies-overcome-itunes-stranglehold-on-music-and-video-pricing publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute%20090707.mp3?CPROG=PCAST& 3148069 audio/mpeg Where to catch TV and movies you want to watch http://www.sparkminute.com/2007/09/05/where-to-catch-tv-and-movies-you-want-to-watch/ Thu, 06 Sep 2007 00:59:58 +0000 http://www.sparkminute.com/?p=232
  • iTunes - They're controlling the mindshare of the "must see" online video. Content that originally appeared on TV that's now available on demand for a small price, $1.99.
  • What are the networks doing? - While iTunes set the model for purchasing media online and viewing it offline. ABC set the model for offering options to viewers who want to pay for online media versus those who want to get for free. Most of their popular shows are available for download on iTunes, but if you want you can watch them for free with ads and no ability to skip ahead on the ABC site. CBS has much of the same on its site. Unfortunately you need to install RealPlayer, my least favorite media player, to get it to work. NBC is stirring up some excitement with its soon to be released Hulu site.
  • Top-tier video sharing tools - There's YouTube, Metacafe, and 1000 other video sharing sites out there. But there are a handful that are delivering some top tier content with a higher quality full screen experience. Services that often require a separate download and install such as Joost, Babelgum, and even Veoh who is currently being sued by Universal Music Group.
  • Jaman - This is a very interesting viewing tool that's distributing the scores of films from around the world that don't get major or even minor distribution. Many are free but some you have to pay a few dollars to view.
  • Not necessarily on the up and up - This is my kind way of saying there's many sites where people are downloading and streaming TV shows and films illegally. Given the highly decentralized nature of Bittorrent, the P2P downloading utility, it's the most difficult to stop. Video sharing sites that host illegal content are far easier to send "cease and desist" letters assuming they're within your jurisdiction. For a while, French site DailyMotion was getting away posting much of HBO and Showtime's content. That content is off now, but once one comes down another pops up. Right now a Chinese site is hosting a ton of copyrighted TV shows and films.
  • Netflix - The DVDs-to-your-door subscription service also allows you to watch video on demand through its Web-based viewer. While the site doesn't have its entire catalog online, they definitely have plenty of good content available to watch. Model works that you can watch an hour every month for every dollar you spend a month. If you're spending $22/month for Netflix you can watch 22 hours of content a month. The Netflix video viewer requires Internet Explorer.
  • Amazon Unbox - Many TV shows and films are being sold there for download. Many at the same iTunes-set $1.99 per TV show price. Some of the films are priced at the same cost of a DVD. Not worth it.
  • Other random cool sites to check out: In addition to these sites, there are a handful of other sites I've stumbled upon that are offering solid content with high quality if not HD production. Check out NGTV - No Good TV, Vuze, Charlie Rose, and ONNetworks.
  • I'm always up for recommendations and getting turned on to new sites and new content. Please let me know if you have any other top sites with A+ content you'd like to share.]]>
    232 2007-09-05 20:59:58 2007-09-06 00:59:58 open open where-to-catch-tv-and-movies-you-want-to-watch publish 0 0 post 0 1175 stokarev@gmail.com http://squidoo.com/cheapmp3s 79.120.17.47 2007-09-20 18:30:54 2007-09-20 22:30:54 Online DVD Movie Downloads]]> 1 0 0 1031 support@auditoriumA.com http://www.auditoriumA.com 67.163.22.244 2007-09-09 15:45:10 2007-09-09 19:45:10 1 0 0 1089 http://www.sparkminute.com/?p=188 65.38.178.7 2007-09-15 18:50:14 2007-09-15 22:50:14 1 pingback 0 0 3979 methroon@yahoo.com http://clickandseetv.com 89.142.47.219 2008-01-12 08:23:42 2008-01-12 12:23:42 1 0 0
    KPIX Channel5 CBS Facebook Privacy http://www.sparkminute.com/2007/09/13/facebook-privacy-isssues-interview-on-cbs-channel-5-in-san-francisco/kpix-channel5-cbs-facebook-privacy/ Thu, 13 Sep 2007 01:38:31 +0000 http://www.sparkminute.com/wp-content/uploads/2007/09/kpix_facebookinterview.jpg 233 2007-09-12 21:38:31 2007-09-13 01:38:31 open open kpix-channel5-cbs-facebook-privacy inherit 234 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/09/kpix_facebookinterview.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/kpix_facebookinterview.jpg _wp_attachment_metadata a:5:{s:5:"width";i:300;s:6:"height";i:253;s:14:"hwstring_small";s:23:"height='96' width='113'";s:4:"file";s:109:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/kpix_facebookinterview.jpg";s:5:"thumb";s:36:"kpix_facebookinterview.thumbnail.jpg";} David Spark Facebook privacy issues http://www.sparkminute.com/2007/09/13/facebook-privacy-isssues-interview-on-cbs-channel-5-in-san-francisco/kpix_facebookinterview2jpg/ Thu, 13 Sep 2007 07:08:48 +0000 http://www.sparkminute.com/wp-content/uploads/2007/09/kpix_facebookinterview2.jpg 235 2007-09-13 03:08:48 2007-09-13 07:08:48 open open kpix_facebookinterview2jpg inherit 234 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/09/kpix_facebookinterview2.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/kpix_facebookinterview2.jpg _wp_attachment_metadata a:5:{s:5:"width";i:308;s:6:"height";i:255;s:14:"hwstring_small";s:23:"height='96' width='115'";s:4:"file";s:110:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/kpix_facebookinterview2.jpg";s:5:"thumb";s:37:"kpix_facebookinterview2.thumbnail.jpg";} Facebook privacy isssues - Interview on CBS-Channel 5 in San Francisco http://www.sparkminute.com/2007/09/13/facebook-privacy-isssues-interview-on-cbs-channel-5-in-san-francisco/ Thu, 13 Sep 2007 07:32:22 +0000 http://www.sparkminute.com/?p=234 CBS-channel 5 in San Francisco, came by to talk about privacy issues of Facebook as it's opening up its network to be indexed by search engines like Google. This is becoming a big story but for all the wrong reasons. Facebook's competitors LinkedIn, MySpace, and Friendster already allow their content to be indexed by the search engines. They never put out a public release to say, "Heads up, your content on this site can be found by search engines outside of our social network." Because they never announced it, it's like it didn't happen. But along comes Facebook who hasn't previously made its content available to search engines. And being transparent with their actions, Facebook is saying, we're about to release your information. Tell us now if you don't want it released, and we won't. Unlike its competitors, Facebook is being proactive about privacy. The press, not realizing this is already going on without any announcements by the other social networks, decide to spin the story as if to say, "Facebook is invading our privacy by opening it up to Google."
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about privacy issues on all the social networks and what you should do if you want to or don't want to protect your privacy outside your immediate friendse (Run time: 6:25). Download the MP3 (right-click, select Save Target As...)
    Facebook Privacy issuesSue Kwon who works for a local news station saw a different, but valid story. The story of young people posting way too much of their personal information online in the way of photos of themselves and their friends. What appears to be the problem, as seen in this TV segment, is college students who were the only ones originally allowed on Facebook felt the social network offered a safe haven. With a "What me worry?" attitude, they posted hundreds of photos of themselves, not thinking anyone outside of their college friends could or would ever see them. But that's all changed once Facebook opened up its network to all users, not just individuals with a .edu email address. College students might want to either remove all their posted college hijinxs or change Facebook's profile-viewing privacy settings to anything but "Everyone." David Spark interviewed on CBS about Facebook Again, this story stems from Facebook announcing they're going to make their content available to search engine indexing. Facebook's results from a Google search will only reveal the person's photo and name, not profile. This is not the case with MySpace, LinkedIn, and Friendster who by default (I believe) have public profiles. According to the language in the Google-powered Facebook results, it appears searchers will be able to click over to see a full profile if that user allows it.
    "You are seeing this because you clicked on a public search listing link from a search engine or other external site. Since you are logged in, you may be able to click through to contact this person." - from a Google search result of a person on Facebook
    In most cases when people put up a profile on a social network, they WANT people to see it. It appears local news reporters have an obligation to warn parents, or at least scare the crap out of them so they watch the segment. Two funny final comments about the piece:
    1. When I turned on the news tonight to watch the segment with my girlfriend we were joking that my Facebook interview was so important that it had to be the lead story. And you know what? IT WAS!!!
    2. Watch the piece and Sue Kwon equates me to the endless minions of weirdos that troll sites looking for college girls.
    "Bonnie scrambles to change her privacy settings so Dave and any other strangers can't see more than her name and face on Facebook."
    How did I become the creepy stranger. It was Sue Kwon who gave me the intern's name to look up. I think she's the enabler. All in jest, Sue. Great segment. ;)]]>
    234 2007-09-13 03:32:22 2007-09-13 07:32:22 open open facebook-privacy-isssues-interview-on-cbs-channel-5-in-san-francisco publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_091407.mp3?CPROG=PCAST& 3084608 audio/mpeg
    How to send Web-based video mail http://www.sparkminute.com/2007/09/20/how-to-send-web-based-video-mail/ Thu, 20 Sep 2007 05:22:38 +0000 http://www.sparkminute.com/?p=236 Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about how easy it is to set up and send video mail to your friends and colleagues (Run time: 6:29). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092107.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...) Get a Webcam - Most notebook computers are now being sold with built in webcams. If you don't already have a webcam, you can purchase them for as little as $50 or get one for free with a one year subscription to SightSpeed, a really good downloadable video conferencing tool that also can do video email and video blog posts. Since all webcams are USB-based, they're incredibly easy to install. Go for quality, not features - Unless you're going to be using the webcam for security purposes (you'll want a camera with motion detect) don't bother with any of the bonus features, you're never going to use them. Features like head tracking (seriously, how much are you moving your head in front of the computer?) and avatars (those are fun for maybe 15 seconds) are completely useless. Instead, purchase a good camera with high resolution. Most have built in microphones that are actually sufficient for voice recording. Use a Web-based video mail tool - I was actually surprised to discover that there aren't that many tools out there for Web-based video mail. There were a few that I found that can do the job. None of them require any downloading or installation.
    • Springdoo - Can send video mail, post video blogs, or send video from your phone (only available in the UK right now). Can record up to five minutes of video, but I found it to be very buggy tonight as sound kept dipping in and out when I was recording. On some days that problem didn't happen. Video has to buffer for a few seconds before it plays. Requires a free registration.
    • Eyejot - Can send up to one minute video mails. Simple to use and it keeps a list of all sent to addresses so you can pick them again from a drop down list when you send follow up emails. No buffering at all during playback. Requires a free registration.
    • Gab Mail - No registration required and can record up to a minute of video, but your video plays back in a really hideous window and there's a completely unrelated advertisement that plays before and after your video.
    • TokBox - UPDATED: This is a new video mail service that I'm having the most luck with. Springdoo failed to send a bunch of messages of mine, so I recommend trying out this new tool.
    There are a handful of other players, and I know that SightSpeed had a Web-based tool they were touting a while ago, but I can't seem to find it now.
    If you can, use Facebook's video mail - I'm a huge fan of Facebook. Read my post about why it's so much better than other social networks. Facebook's video mail is much better than these three competitors because it works within the Facebook application and if you have a running video dialogue going with your friend you can retrace the video thread. I like to take advantage of Facebook's birthday announcements and send a video birthday message via Facebook. It's always a big hit. Easier than sending a card via snail mail, and more personal then sending an e-card.Look at the camera, not yourself - There's a tendency to watch the little video of yourself while you're recording the video. Resist the urge and look directly into the camera. Imagine your friend you're recording the message for and don't forget to smile. :) Although you'll notice that in the above video message, I ended up looking at myself at the beginning. Don't make the same mistake as me.Don't obsess - Of course you'll want to play back the video to see how it looks and sounds. But don't obsess over it. You don't need to be a TV news anchor nor do you need to be perfect. You need to look appropriate for your friend or colleague. A few "ums" and a "well..." are perfectly OK.It's not the technology that's holding us back from using video but rather people's aversion to send a video message. Be the first one to send the message and you'll see it catch on with all your friends and colleagues. For more, read this article I wrote last year for eWEEK about small businesses using video conferencing.]]>
    236 2007-09-20 01:22:38 2007-09-20 05:22:38 open open how-to-send-web-based-video-mail publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092107.mp3?CPROG=PCAST& 3117767 audio/mpeg enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092607.mp3?CPROG=PCAST& 3668428 audio/mpeg 1172 davidg@eyejot.com http://eyejot.com/users/davidg 71.212.72.89 2007-09-20 12:20:15 2007-09-20 16:20:15 1 0 0 1176 http://www.sparkminute.com/?p=237 65.38.178.7 2007-09-20 19:03:20 2007-09-20 23:03:20 1 pingback 0 0 1275 adam.freeman@springdoo.com http://www.springdoo.com 86.129.59.32 2007-09-27 18:06:25 2007-09-27 22:06:25 1 0 0 1173 sam.higginson@saatchi.co.uk 193.201.135.244 2007-09-20 12:25:09 2007-09-20 16:25:09 1 0 0
    Start sending birthday video greetings http://www.sparkminute.com/2007/09/20/start-sending-birthday-video-greetings/ Thu, 20 Sep 2007 23:03:17 +0000 http://www.sparkminute.com/?p=237 Make sure you read the previous post, How to send Web-based video mail.]]> 237 2007-09-20 19:03:17 2007-09-20 23:03:17 open open start-sending-birthday-video-greetings publish 0 0 post 0 Why video surveillance has little to do with security and everything to do with our obsession with voyeurism. http://www.sparkminute.com/2007/09/24/why-video-surveillance-has-little-to-do-with-security-and-everything-to-do-with-our-obsession-with-voyeurism/ Mon, 24 Sep 2007 22:32:08 +0000 http://www.sparkminute.com/?p=238 I wrote a story for eWEEK about how the LAPD is using video surveillance and image recognition to empower police officers. They have video cameras in parks, PDA-based mugshot books with facial recognition software, and license plate recognition cameras mounted on top of patrol cars. LA's police force is extremely aggressive about testing and deploying technology to distribute knowledge and wisdom to all officers, especially when they're in the field. They're also extremely friendly to the media and are more than happy to help out with stories.
    Listen to the Spark Minute (John Scott and David Spark from Green 960 in San Francisco, CA) talk about video surveillance in your city and in your home (Run time: 7:38). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092607.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    When I was writing this story, of which a significant portion was about video surveillance, everyone's first reaction was, "Well, are you going to write about how it's an invasion of our privacy?" Before I told them anything specific about the story or that it was being written for eWEEK magazine and not Mother Jones, they would always head down the "invasion of our privacy" route. Since my days at ZDTV/TechTV and whenever I've been called to speak on a radio show about an issue that could be deemed as an invasion of our privacy, that becomes the immediate and only discussion. It actually becomes very difficult to get the discussion on the topic of the technology in question. While security is a top concern, and lack of it can scare us, it doesn't affect each of us personally like privacy issues do. I wanted to take a look back at the video surveillance industry, and see what's happening in terms of why it's taking off and what are the issues with privacy, why do these issues still exist, and why they'll never ever go away. It's so cheap even you can do it - The cost of video surveillance is amazingly cheap. Anyone with a notebook computer and a cheap webcam with motion detect can install surveillance in their own home. This is all possible due to cheap and easy home Wi-Fi, wireless webcams, and cheap hard drives to store video. Security might be the ninth reason for video surveillance - What are the neighbors doing? Who is taking my newspaper? Does the woman across the courtyard undress by the window? Absolutely anything on the Web that has a voyeuristic twist becomes extremely popular: user-generated real-life videos, search voyeur tools (what are people searching now), celebrity stalking via Gawker, are all based on letting the communal world of eyes looking out for us and catching unusual acts, recording them, and letting people see them at their leisure. For example, the movie The Bridge is about people jumping off the Golden Gate Bridge. The filmmaker hired a bunch of camera people to point cameras at the bridge and record all day long in the hopes of catching a jumper. In the past, if you happen to see a jumper, it would have been a fleeting moment and the only record of it you'd have would be your memory of seeing that person jump. With bridge video surveillance, we now have a video record of a moment that many of us never thought we'd ever see. What we've learned with surveillance video is that there's far more interesting stuff happening on these cameras then just crime. Cameras are getting networked to central hubs - Los Angeles and many other cities are connecting traffic cams and cameras all over the city into a central hub. From one central location officials have eyes and ears all over the city. The policing efficiency of such a model is enormous. It reverses the need for street level bottom-up communications to the central office. Now "the eye in the sky" can direct officers to locations where crime is being spotted. Recording video 24/7 versus recording video when there's a crime - Different cities have different policies regarding recording video. London has cameras around the city recording 24/7. That's how they nail people for not paying parking tickets, and it's how they were able to posthumously catch the London Tube subway bombers. When I spoke to the LAPD close to two years ago, they didn't have any plans to do 24/7 recordings. Their policy was to only hit the record button when a police officer monitoring the cameras saw something suspicious. This is what I believe is keeping them temporarily out of the "invasion of our privacy" bucket. I believe they're still using that as their defense. The LAPD claims they don't have a backlog of video that they can peruse and bring up embarrassing video of you picking your nose in MacArthur Park. We have enough disk space to record all this video - Believe it or not, the cost of disk space is dropping so dramatically (holographic disks are on the market that can store terabytes of data) and compression algorithms are improving that it's not completely inconceivable to actually record everything everywhere. Faster indexing and searching of surveillance video - Video search and intelligent video technologies like 3VR can ID and index when objects from a scene disappear or appear. This allows for quick random searching through hours of surveillance video which is traditionally a linearly watched medium. Technology isn't protecting our privacy, laws are - A few years ago I spoke to a representative at the ACLU regarding biometric technologies. While I was working at ZDTV/TechTV I used to think of the ACLU as that organization we always called when we wanted "the other side" of the story. Since we were a technology network, we always leaned towards showing off cool new technology. But if a new piece of technology had the potential to broach on our privacy we felt we needed to create a balanced story, and that's why we always called the ACLU or the EFF. I actually thought it was lazy reporting on our part. Just quoting either of these organizations doesn't make for a balanced report. And for that reason I never thought much of these organizations because I only thought of them as always "the other side" of the story. That's until this one interview I had with an ACLU lawyer who pointed out that he was all for biometric security, but he realized that the only thing that prevented people from using security technologies inappropriately were laws. And their purpose was to always make sure those laws are top of mind and constantly upheld. There's unfortunately nothing inherent in surveillance technologies designed to protect our privacy. We have to trust the users of the technologies not to abuse them. Good luck to all of us. It's tough, because we're all suckers for voyeurism - TMZ.com is built on the public's fascination with celebrity voyeurism. Yesterday I was watching a video of Britney Spears getting into a car and the people crowded around her with cameras flashing and video cameras. She and the car could barely move. If that happened to me once I'd be annoyed. Twice I'd be shouting obscenities. Three times I would have broken someone's camera. But all of this happens because we're obsessed with watching celebrities doing very average things, like going out to a restaurant or hitting a nightclub. What's to stop your neighbor? - The proliferation of video cameras means everyone has the possibility to record your life and publish it. If you're outside the four walls of your home, there's very little you can do if someone publishes a video of you online. Even if they record it through a window, once posted online, the damage is done. By the time your cease and desist order actually takes effect, an embarrassing video will have already taken effect and the financial damage is done. It will cause will take lawyers years to figure out, and it could cripple you, your family, and your business. This will never change - Our innate voyeuristic tendencies have existed long before video surveillance. As much as we'd like to stop rubbernecking, it's human nature. We need to find out. It's like Lot's wife who had to look back and watch Sodom and Gomorrah burning. We have to look. The more video that records events, may catch crime, but it'll catch a lot more, and laws won't be fast enough to stop people's desire to post and watch.]]>
    238 2007-09-24 18:32:08 2007-09-24 22:32:08 open open why-video-surveillance-has-little-to-do-with-security-and-everything-to-do-with-our-obsession-with-voyeurism publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092607.mp3?CPROG=PCAST& 3668428 audio/mpeg enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_092607.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute 3668428 audio/mpeg
    Download MP3 http://www.sparkminute.com/2007/09/24/why-video-surveillance-has-little-to-do-with-security-and-everything-to-do-with-our-obsession-with-voyeurism/download-mp3/ Fri, 28 Sep 2007 01:19:22 +0000 http://www.sparkminute.com/wp-content/uploads/2007/09/download_icon.png 239 2007-09-27 21:19:22 2007-09-28 01:19:22 open open download-mp3 inherit 238 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/09/download_icon.png _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/download_icon.png _wp_attachment_metadata a:5:{s:5:"width";i:32;s:6:"height";i:32;s:14:"hwstring_small";s:22:"height='32' width='32'";s:4:"file";s:100:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/09/download_icon.png";s:5:"thumb";s:27:"download_icon.thumbnail.png";} Blogging at the iRise conference http://www.sparkminute.com/2007/10/11/blogging-at-the-irise-conference/ Thu, 11 Oct 2007 22:00:38 +0000 http://www.sparkminute.com/?p=241 iRise. The company develops an application simulation system to help companies visualize software development before they write a single line of code. Today and tomorrow is their user conference and I'm blogging a ton on their brand new blog. Check it out for updates and tons of photos.]]> 241 2007-10-11 18:00:38 2007-10-11 22:00:38 open open blogging-at-the-irise-conference publish 0 0 post 0 How to "Web 2.0-enable" your live event http://www.sparkminute.com/2007/10/17/how-to-web-20-enable-your-live-event/ Wed, 17 Oct 2007 06:45:00 +0000 http://www.sparkminute.com/?p=242 iRise, developers of application simulation software. The event was a user conference and myself and the iRise team produced a very active blog complete with audio and pictures. The show and the blog were both a huge success and already I've been thinking about how to socialize or "Web 2.0-enable" future events for iRise and other clients. What I mean by that is what services, often free, can I take advantage of to extend the value of the event in the moment to those people attending, people who can't attend, and people who want to look back at the event after the fact.
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about how to add Web 2.0 functionality to a live event (Run time: 6:04). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_101907.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    Social media is not about finding people online and having virtual chats. It's about extending the capabilities of face-to-face conversations. Almost every friend I have on my social networks I have met in person. Social networks and like-minded Web 2.0 tools empower me to keep in touch with my thousands of people I've collected in my Outlook contact database. As everyone knows, conferences and conventions are excellent networking opportunities, but follow through is one of the hardest thing for people to do. Business cards are handed out, but if you don't send a message right after that meeting, the moment is long forgotten. Luckily, there are tools that let you take advantage of communications before, during, and after a conference. Here's my advice on how to extend the functionality of a live event by creating a content network and enabling conversation around it. Put at least one person in charge - One person needs to be the one who takes the reigns to "Web 2.0-enable" your live event. They need to corral all the sites, set up user accounts, and inform attendees beforehand, during, and after the conference of the services you're making available for all to share. Free Wi-Fi - In the San Francisco Bay Area, having an open wireless connection at a conference has almost achieved the level of expectedness as the presence of flush toilets. A press room with wireless is not enough. People like to be in events and writing about it live while they're in the room. By providing wireless connectivity, you're enabling the conversation to happen. Set up a blog - If you do not already have a blog, set one up for your company or the conference. Having a temporary blog just for the event is not recommended. Because after the event those dated postings won't get any spillover traffic from future postings and possibly search engines. Choose one search word and stick to it - You're going to be setting up multiple accounts with a bunch of different services. Pick a username that will copied across all Web 2.0 applications you sign up with. It'll have to be unusual so no one else has it. You can usually include the date of the event in the name. Try something like BlogConferenceSF2007 (you'll need to pick something with no spaces). Use that username also as a tag name to identify any videos, pictures, or usergroups you or anyone else creates. Make an announcement. "If anyone's going to be posting pictures, videos, or blog posts, please use the tag 'BlogConferenceSF2007.'" Having one name for accounts and tags will make it easy for you and others to find content related to the event. Live video of conversations, not conference sessions - The cost of streaming live video from your event has dropped to zero. There are tons of services out there (Ustream.tv, BlogTV.com, Operator11, Mogulus.com, Stickam, and Justin.tv) that make it possible for anyone with a Web cam and a microphone to stream live video. Just set up an account and go live. When you're streaming video at a conference from your computer the reflex reaction is to turn the camera toward the stage and record the conference sessions. Unfortunately, that doesn't make compelling Web video. You'll never get close enough and as a result the image of the speaker will look like a speck. Instead, have one person with their notebook sitting in the lobby or networking area call attendees over to have a chat on camera. People get very excited to share what they're discovering at the conference. Many of these tools let you also save recordings which could be edited and posted later as the best lobby interviews from the conference. Microblogging keeps all attendees "in the know" - Addictive Web 2.0 applications that allow people in a group or connected through a social network to send and read short messages from PC or mobile phone. Collectively, these short messages appear in a continuous stream as a long dialogue. The top competitors in this field are Jaiku and Twitter. For an event, I'd recommend using Jaiku which allows you to create a channel specific for your event. If your conference is rather large you can set up a channel for various tracks. Using a microblogging tool like Jaiku allows all attendees to post short notes keeping each other up to date as to what's going on at the event. Plus, you can broadcast messages to everyone if there's a room change or if everyone is going to a specific bar after the event for a drink. Video blog daily show reports - Similar to live video, but you can record short reports (less than three minutes) from the show floor giving people updates. A free Web-based option I like is Springdoo which allows you to record short videos via your Web cam which you can then post on your blog. If you want to create really impressive looking reports that look like a newscast, invest $400 and get Adobe Visual Communicator 3 and a green screen (Cost is separate. Allows for key effects). Takes a little training, some producing, and copy writing, but the end result is extremely impressive and you can look like a reporter covering a live event. Just make sure the person playing the part of reporter is presentable and can talk on camera. Stream audio of conference sessions - If you're recording the event it's an extremely easy move to take the sound files and make them available for download and streaming on your blog. Trim the audio files, and then upload them to an audio files directory and use this free tool to create an audio player for streaming audio on your blog. It's the same tool I use to stream the Spark Minute. The event really happens if you and others take photos - Many people will bring their digital cameras to the event. And inevitably they'll take pictures, post them, and want others to see their photos. Offer them a place to post the photos. Flickr is the most popular Web-based photo sharing site but I'd also recommend using Picasa because it offers more space for free. Create a space where you'll be posting photos, but if attendees are going to be posting photos as well, recommend they include the tag name that you've specified previously. By letting everyone know to post to one service and use the same tag name, it will be easy to find all the photos of the event even if people are posting from different accounts. Make sure to take photos of the evening party of the conference. Those are usually the ones everyone wants to see. Names, names, and names - In local news, the philosophy of selling papers is names, names, and more names. That's because in small communities people want to see and read about themselves and their friends. A small conference (I'm not talking about CES here) can operate under the same philosophy. Interview and take photos of as many different people as you can at an event. Make sure to get the correct spelling of people's names and their companies. It's a little extra effort but it is really worth it when you and your colleagues want to remember people you met at the conference. Plus it'll help with search engine optimization. Live chat so attendees can talk to each other during the conference sessions - People at the conference and not at the conference love to chat about what they like and don't like about the speakers at the session. Everyone wants to throw in their two cents and the five minutes left after the session is not enough time to get all your questions asked and answered. Many attendees relegate their online chats to IM. Instead of IM, place a live chat on your Web site or blog. If you're really bold, open up the conversation for everyone to see by broadcasting it on the wall next to the speaker as he or she is talking. As a warning, when you make chats public, you'll need a moderator to pre-approve chat messages before they go live. There are many applications that will allow you to post chat on your Web site. Possible tools are Coffee Cup Live Chat, Geesee, and here's an endless list of more options. Build interest by setting up groups on social networks - If many of your attendees are already on a social network like Facebook (my favorite) you can create a group to promote the event. People can post photos, videos, and messages to a bulletin board, but none of them are nearly as powerful as the other tools mentioned in this post. Plus your audience is limited to those people on the social network. Social networks are good to use to build interest, but don't rely on them as your only social tool. Publish all the accounts - Create a page on the company/conference Web site or blog that has names and links to all these accounts. People can keep coming back to this page/blog to see the latest updates. Let everyone know - Let them know about all the events through a traditional email blast or invite tool like Evite and Socializr, or invitations through a social network like Facebook. Plus, while you're at the event, make sure to constantly remind attendees of all the tools you've integrated into the event: the blog, the photos on Flickr, the Jaiku channel, the tag keyword they should all use for any posted content, the live video lobby chats, the daily video reports, and social network groups.]]>
    242 2007-10-17 02:45:00 2007-10-17 06:45:00 open open how-to-web-20-enable-your-live-event publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_101907.mp3?CPROG=PCAST& 2914847 audio/mpeg 1458 carlas@irise.com http://www.irise.com 71.5.166.18 2007-10-17 15:33:14 2007-10-17 19:33:14 1 0 0 1484 http://www.socialmediaexplorer.com/2007/10/19/8-things-conference-officials-don%e2%80%99t-advertise/ 64.202.165.131 2007-10-20 00:53:45 2007-10-20 04:53:45 1 pingback 0 0
    8 Cool mobile technologies from CTIA 2007, San Francisco http://www.sparkminute.com/2007/10/24/cool-mobile-technologies-from-ctia-2007-san-francisco/ Wed, 24 Oct 2007 20:53:01 +0000 http://www.sparkminute.com/?p=243 Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about some cool mobile technology Spark saw at the CTIA conference (Run time: 6:06). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute%2010-25-07.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...) Talkster - Free mobile-to-mobile phone calls anywhere in the world to 29 countries. All you have to do is listen to a ten second advertising message on each end and go through this funky handshaking process of the recipient receiving a pre-call and then hanging up. Then the calling party receives an SMS with a local number that you can then call and be connected to the international party. Their direct competitor is Jajah which is also very cool (See "How to make cheap to free phone calls") but Jajah can't connect everywhere in the world for free like Talkster claims. Talkster also has a Facebook application. I think I'm the only one who doesn't these days. Whrrl (from Pelago) - What happens when you mash social networking, Yelp recommendations, mapping, and location based services delivered to your mobile phone? Whrrl is trying to be Yelp, but only recommendations from your trusted sphere of friends. A compatible service to this would be Trusted Opinion (see "Web 2.0 companies from Israel") which shows an impressive visual mind map of your friends' recommendations. Solio - Portable hybrid solar power charger for mobile phones and other electronic devices. They've got three models, and this is their newest and smallest one but doesn't hold nearly as much juice as the other two models. iVisionMobile - Creators of iMessenger and iPayText. iMessenger offers an extremely simply tool for launching an SMS campaign using a shared shortcode. Truly takes only a few minutes to do. Great for small phone lists like real estate brokers that want to send listings to their 20 clients. First 100 messages are free and then after that costs range from 3 to 10 cents depending on quantity. The other product allows you to sell items using the mobile phone. Mobile ticketing is not new. What's new is how cheap this is. No hugely expensive terminal to purchase. The item they have rents for $49/month. Mobiledata Now - Traditionally this CTIA conference has been focused on mobile entertainment. And at every show I attend they keep telling us that mobile will be coming to the enterprise. Mobile has come to the enterprise but all everyone in a corporate setting uses their smartphones for is email. There are many players trying to port over corporate databases to the mobile device. Mobiledata Now is offering a simpler solution that operates through SMS. Instead of doing a massive configuration and having to outfit everyone in the office only with Treos, BlackBerry's or Windows Mobile Devices you can set up a query system to your backend databases via SMS on any mobile device, smart or not. For example, you could check the stock on an item from a customer site using a simple SMS query. Edioma - English as a second language (ESL) on your mobile phone. Series of games for you to learn English. Sounds simple and it is. But the ESL market is enormous and I'm amazed nobody is trying to capitalize on it. These guys are. LG's Venus and Voyager - There's already been plenty of press on these two phones. I got a chance to see them. They're both cool. The Voyager has the internal and external screen, mobile broadcast MediaFLO technology, and full keypad inside. The Venus has a series of soft buttons on the lower half of the screen. Bluepulse - Mobile social networking. Whoop 'de doo you say. And generally you'd be right, but this one actually hyper-simplifies the mobile social networking concept by putting all messaging (text, pictures, videos) into a single inbox and letting you reach friends via username, email address, and phone number. The reason they've been able to garner 3 million users in 10 months since launch is because to actually read a message from a friend you have to register with Bluepulse. What's also impressive is this is fully a Web mobile application. No download necessary (anymore). The company claims it hasn't found a Web-enabled phone that it can't work on.]]> 243 2007-10-24 16:53:01 2007-10-24 20:53:01 open open cool-mobile-technologies-from-ctia-2007-san-francisco publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/Spark%20Minute%2010-25-07.mp3?CPROG=PCAST& 2933238 audio/mpeg 1558 callerdude@blue-shark.se http://www.rebtel.com 85.226.6.109 2007-10-26 09:50:18 2007-10-26 13:50:18 1 0 0 1705 jchilson@mobilitypr.com http://www.mobilitywire.com/consumer/straight-talk-from-talkster 74.95.39.222 2007-11-05 18:18:48 2007-11-05 22:18:48 1 0 0 John Heinsen, David Spark, and Brian Zisk at the Bluepulse party at CTIA 2007 San Francisco /john-heinsen-david-spark-and-brian-zisk-at-the-bluepulse-party-at-ctia-2007-san-francisco/ Wed, 31 Oct 2007 16:35:05 +0000 http://www.sparkminute.com/wp-content/uploads/2007/10/bluepulseparty_ctia2007_johndavidbrian.jpg 245 2007-10-31 12:35:05 2007-10-31 16:35:05 open open john-heinsen-david-spark-and-brian-zisk-at-the-bluepulse-party-at-ctia-2007-san-francisco inherit 18446744072515703324 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2007/10/bluepulseparty_ctia2007_johndavidbrian.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/10/bluepulseparty_ctia2007_johndavidbrian.jpg _wp_attachment_metadata a:5:{s:5:"width";i:500;s:6:"height";i:333;s:14:"hwstring_small";s:23:"height='85' width='128'";s:4:"file";s:125:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2007/10/bluepulseparty_ctia2007_johndavidbrian.jpg";s:5:"thumb";s:52:"bluepulseparty_ctia2007_johndavidbrian.thumbnail.jpg";} Bluepulse party from CTIA 2007 San Francisco http://www.sparkminute.com/2007/10/31/bluepulse-party-from-ctia-2007-san-francisco/ Wed, 31 Oct 2007 16:37:04 +0000 http://www.sparkminute.com/?p=244 John Heinsen, David Spark, and Brian Zisk at the Bluepulse party at CTIA 2007 San FranciscoJust a quick photo of myself with John Heinsen (on left) and Brian Zisk (on right) from the Bluepulse party in San Francisco during CTIA 2007. Bluepulse is a new purely mobile social network. Very simple to use (assuming you don't have a crappy phone like what I've got) and extremely viral because for friends to see your messages they have to join. I wrote a full profile about them in my analyst job for The Guidewire Group.]]> 244 2007-10-31 12:37:04 2007-10-31 16:37:04 open open bluepulse-party-from-ctia-2007-san-francisco publish 0 0 post 0 Facebook vs. Google-Encroaching on each other's territory http://www.sparkminute.com/2007/11/01/facebook-vs-google-encroaching-on-each-others-territory/ Thu, 01 Nov 2007 04:12:59 +0000 http://www.sparkminute.com/?p=246 ffwd, a video recommendation service that just launched in beta a couple of weeks ago. Prior to starting ffwd, Patrick was the creator of iLike, a music discovery site and player that garnered significant fame and recognition through the launch of its Facebook application. I would argue that it was through iLike's success that others saw the incredible influence building a Facebook application can have. iLike's success started a domino-like effect with every Web 2.0 company believing it had to have a Facebook application to get recognized.
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about social networking application development platforms: Google's OpenSocial vs. Facebook (Run time: 7:19). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_110207.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    Patrick and I got to talking about Google's announcement about OpenSocial, the open API for developers to create applications across multiple networks. The announcement is an obvious direct attack on Facebook, and also Microsoft whose territory its been encroaching on with Google Docs, its online office suite that includes a word processor, spreadsheet application, and presentation tool. Google is trying to define the announcement of OpenSocial as an open network vs. proprietary network debate. With developers sitting in the middle, carrots are being dangled from both sides. In the traditional branding of software development, companies creating "open" platforms and software are seen as the good guys. "Closed" environments are given a bad rap and associated with the negative branding a la Microsoft. It's not so black and white. Closed environments are operating under their proprietary intellectual property (IP) which is pretty much how every single business (with IP) on the planet operates. Open developing environments have ulterior motives for developing revenue that are rarely spelled out for others to see. The competition and objectives of Facebook and Google involves many issues: Finding what you know you want (Google) vs. discovering what you didn't know you wanted (Facebook) - Google's ad model is built on people knowing what they want when they start to search or proactively visit a content site (e.g. blog). Facebook allows people to discover content through friends which is another way we consume content. Google wants your discovery revenue. The search giant currently doesn't have it. How will Facebook monetize all those eyeballs and personal information? - While Google has proven the success of its ad model, Facebook hasn't. It's far from generating enough revenue to justify its whopping $15 billion valuation. But the social network has yet to take advantage of what it knows about all of its members. And that's exactly what's got everybody a buzz. Facebook knows a lot more about its users than Google knows about its visitors. A social network literally has a profile of all its users and their relationships with others. Layer on top of that behavioral information that's enhanced by a multitude of applications, and you've got a kind of Holy Grail of demographic and psychographic data. This is extremely attractive to advertisers and Facebook knows they'll pay dearly for that kind of targeted advertising. Everyone's waiting in the wings to see what Facebook will do. They've got so many options and the deal with Microsoft will surely help as they are now the owners of the ad network aQuantive. I've got 50 million users on my closed network and I'm going to keep it that way - If you've got a popular product built on proprietary technology, defend your position. There's no point in opening it up to allow others in. People point to Microsoft as an example, but that's how businesses with IP and proprietary infrastructure operate. Disney doesn't cough up Mickey Mouse's image for anyone who wants it. Verizon, Sprint, and AT&T spent a lot of money on their networks and acquiring customers. You didn't see any of them getting so excited about having to open it up for all to use on the 700 MHz spectrum. Telcos defend their position by forcing customers into multi-year contracts. Microsoft defends its position by making its software work just a little bit better on its own products rather than competing products. And Disney just sues everyone into oblivion who tries to appropriate Mickey's image. Microsoft will surely help Facebook protect its 50 million user base. It's in both of their best interests to do so. We're not going to open up our network for security reasons - This response gets the same "eye rolling"-response as "I'm resigning so I can spend more time with my family." Nobody believes it, and you know nobody's going to believe it, but it's a hell of a lot better than telling the truth. While I don't know if Facebook has said it's not going to participate for "security reasons," I'll bet you'll hear it soon. "Security reasons" was the same BS excuse that America Online used when Yahoo, MSN, and Jabber asked AOL to open up its instant messaging (IM) platform, AIM. Logically it made perfect sense. It would be much better if everyone could intercommunicate on instant messaging like we do with the phone. Being the dominant player dwarfing its competitors, it made no financial sense for AOL to open up its AIM network. It would only devalue its audience. Knowing full well that AOL would never agree to open up AIM to their IM networks, Yahoo and MSN asked them to anyway purely as a PR move to show how egalitarian the two giants were. Here were two traditionally closed networks that were both willing to go open. In 2004, the three finally agreed to interoperate but only across business users, a market for which none of them had a strong foothold. If they're not searching, they're on social networks, and that $900 million MySpace deal obviously didn't get everybody - Search traffic and social network traffic accounts for a significant portion of all Internet traffic. One in twenty Web visits are to social networking sites according to Hitwise's statistics from last year. Given Facebook's current success, that number is probably much greater. While Facebook took an initial step to get a piece of the social networking pie by solidifying a $900 million deal with MySpace, they obviously don't have as much of the pie as they want. Will they now go after Facebook? Probably not now that Microsoft has made it's 1.6% stake in the company. But you never know. The company has deep pockets and it may not be worth the fight. They may just buy what they need out of them. Tap the Java developer mindset - OpenSocial is trying to do that with its equivalent "write once, use anywhere" mantra, with "anywhere" being defined as a social network that accepts the OpenSocial API. Can the many band together to beat the one, Facebook? Well, Google does have MySpace in its pocket, and it does own Orkut which I thought was a colossal loser, but appears to be doing quite well especially internationally. It wouldn't take much for the other top players to fall in line. Google can place ads wherever there's a screen with content - Google makes money the more eyeballs are staring at pages of content with its ads on it. The company simply wants to slap ads wherever you want to look. That's why they want as many people using their API as possible. More applications using their API means there will be more locations and opportunities for their ads to be seen on social networks. Google's audience, money, and staff dwarfs Facebook - While there's been so much press about Facebook and its valuation, it doesn't come close to the leverage, audience, developers, and technology that Google has. Facebook may be kicking Google's butt on hangtime - Google is definitely beating Facebook when it comes to page views-for which each page seen is monetized with a host of new ads. But Facebook's stickiness could result in it winning the "length of visit" race. That's extremely attractive to advertisers who'll have their ads looked at for longer periods of time instead of a fleeting moment on Google as people race to click on links to get somewhere else. Microsoft has a lot of smart developers and they're not afraid to bully their way in - While Google may want to open up development to the world, Microsoft has a lot of smart developers on staff to compete against them. And if they want to dominate a market, they'll throw a lot of money and mind power against it. Take a look at the history of Netscape vs. Internet Explorer. Do you remember when Netscape was the dominant browser and Microsoft had nothing? Then the software powerhouse got into the game with money, developers, and connecting the browser to its operating systems. The software powerhouse took many legal hits from it as a result, but in the end through brute force it became the dominant browser turning Netscape into dust. You can get a small percentage and still be a winner - You don't need to dominate this market to declare success. In Google's eyes you do, but for the multitude of small social networks and application developers, a small percentage of a very large market could be more than enough. UPDATE: Patrick has thrown in his two cents from our conversation as well.]]>
    246 2007-11-01 00:12:59 2007-11-01 04:12:59 open open facebook-vs-google-encroaching-on-each-others-territory publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_110207.mp3?CPROG=PCAST& 3518171 audio/mpeg 1642 http://www.theequitykicker.com/2007/11/01/googles-opensocial-a-game-changer/ 87.117.235.130 2007-11-01 07:41:15 2007-11-01 11:41:15 1 pingback 0 0 1706 dmullings@realvibez.com http://mullingsbrothers.blogspot.com 76.26.9.31 2007-11-05 19:18:35 2007-11-05 23:18:35 1 0 0 1770 http://www.sparkminute.com/?p=248 65.38.178.7 2007-11-08 04:09:44 2007-11-08 08:09:44 1 pingback 0 0
    What does Prince know that we don't know? http://www.sparkminute.com/2007/11/07/what-does-prince-know-that-we-dont-know/ Wed, 07 Nov 2007 16:30:30 +0000 http://www.sparkminute.com/?p=247 Prince, the entertainer formerly known as a symbol and now Prince again has launched another precedent-setting move: he's suing his fans. While the RIAA has established strong public hatred by suing all fans of music for downloading music illegally, Prince's lawyers are going even further demanding all Prince fansites remove all instances of Prince's likeness, lyrics, and other elements. What are those other "elements?" Well, the letters go on to demand removal of "fan's (sic) own photographs of their Prince inspired tattoos and their vehicles displaying Prince inspired license plates," plus they want "substantive details of the means by which you [the fansites] propose to compensate our clients [Paisley Park Enterprises, NPG Records and Anschutz Entertainment Group (AEG)] for damages..."
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about Prince's new method of connecting with his fans (Run time: 6:28). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_110907.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=679&STATION_ID=KQKE-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    If it were anyone else, we'd all say that these stupid lawyers just don't get it. But this is Prince, the first major artist who released and sold his music independently online. He got it before a lot of us did. Prince fandom is rabid and he knows his fans will band together to fight any threat to their love of Prince. Well, it appears that's exactly what's happening. Prince Fans United, a consortium of Prince fan sites, are fighting these legal threats. My feeling is Prince and his lawyers know something you and I don't know. The way I see it, he has created his own threat and his fans are going to band together to save him from himself. What a great publicity stunt! It's either that or he's trying to lay a bigger turd than the film "Under the Cherry Moon."]]>
    247 2007-11-07 12:30:30 2007-11-07 16:30:30 open open what-does-prince-know-that-we-dont-know publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_110907.mp3?CPROG=PCAST& 3117349 audio/mpeg 1806 pjk_webmail@pjk.net http://www.pjk.net 76.87.252.77 2007-11-09 02:51:21 2007-11-09 06:51:21 1 0 0 1763 rich@attributor.com http://attributor.com 76.21.15.84 2007-11-07 19:57:23 2007-11-07 23:57:23 1 0 0 1785 aceinfo06@gmail.com http://www.stembrain.com 216.162.33.174 2007-11-08 10:33:49 2007-11-08 14:33:49 1 0 0
    Google’s revenue plan: Mo screens! Mo eyeballs! Mo MONEY! http://www.sparkminute.com/2007/11/08/google%e2%80%99s-revenue-plan-mo-screens-mo-eyeballs-mo-money/ Thu, 08 Nov 2007 08:09:36 +0000 http://www.sparkminute.com/?p=248 Last week on the Spark Minute I talked about Google’s plan with OpenSocial, the open application development environment for social networks. Up against Facebook’s growing juggernaut of 50 million users and growing, Google decided to invite all other social networks to be part of its open application development consortium. Facebook’s been invited too, but they probably won’t join. Just a few months ago, in August, Google announced plans to bid up to $4.6 billion for the FCC’s “open” 700 MHz spectrum.  And this week, Google announced the formation of the Open Handset Alliance, an open consortium of 34 chip makers, service providers, and handset makers, to support the open development of the Android operating system for mobile phones. Is Google a bunch of do-gooders looking to take down the juggernaut of proprietary systems like Microsoft, Verizon, AT&T, and Facebook? Are they truly a “do no evil” company? You could answer yes to both of these questions. Google’s PR and branding department would love it if you would. But Google is a for profit organization. They’ve wisely developed a business model that’s perfectly aligned with the overall development goals of the Internet. Google wants the Internet to grow for everybody. Google’s advertising works well on an open platform that no one has to license to use. Philosophically, its business model runs akin to an Internet consumer’s interest, but Google’s motive is not altruism. The Internet giant simply wants access to more open information that it can organize and monetize. Let’s isolate a single example. Think about how much more money Google makes when an Internet user jumps from a 56 Kbps connection to a high speed dedicated connection like DSL or cable. A 50K page can take about 10 seconds to load through a slow modem, while on a dedicated fast connection it can load within a second or two—five to ten times faster. That means that same person, with just a fast connection, could load five to ten times more searches and pages with content in the same amount of time (more or less given the time they spend consuming content on those pages). That means with just the adoption of a faster connection, Google was able to serve five to ten times more ads. The 56 Kbps modem was the first critical gatekeeper to Google’s success. The rest of the communications landscape is filled with even more gatekeepers and Google’s going after each one. Productivity applications like email, word processing, spreadsheets, calendaring, and presentation tools consume a considerable amount of eyeball time. It’s attention that Google used to not get because the market used to be completely controlled by Microsoft. That changed when Google began offering productivity application alternatives. Now they’re getting some productivity app eyeball time and monetizing it with advertisements. Watch that attention increase as Internet connectivity becomes more ubiquitous. Google’s next two gates to break open are social networks and mobile phones. The social network field looks like an easy nut to crack and they may have already done it as the non-Facebook collective of social networks have signed up to be part of Google’s OpenSocial alliance. Opening up the mobile phone market is not going to be nearly as easy. Google knows this and they’re ready for a climb. But they’ve done something that nobody else has done. They’ve opened up the debate and doing something about giving people open alternatives to the proprietary locked-in environment of carrier-controlled networks.]]> 248 2007-11-08 04:09:36 2007-11-08 08:09:36 open open google%e2%80%99s-revenue-plan-mo-screens-mo-eyeballs-mo-money publish 0 0 post 0 1798 http://www.sparkminute.com/?p=249 65.38.178.7 2007-11-08 19:02:52 2007-11-08 23:02:52 1 pingback 0 0 Google’s Android: Trying to open up a very closed system http://www.sparkminute.com/2007/11/08/google%e2%80%99s-android-trying-to-open-up-a-very-closed-system/ Thu, 08 Nov 2007 23:02:44 +0000 http://www.sparkminute.com/?p=249 In my last post I talked about Google’s business model of trying to simply open up any system that dominates eyeballs: search, content, social networking, productivity applications, and mobile. While Google is having no problem opening up capabilities with all Internet-connected personal computer-based applications, it’s not going to be so easy in the mobile environment. Some of the issues at play: The mobile phone market is too big to ignore – Google has an audience of about 1.5 billion that see their ads on personal computers. That number is dwarfed by the estimated 3 billion mobile phones in circulation. I don’t want to mislead you with those numbers. Even if mobile phone penetration is twice that of PC penetration, it won’t translate into double the revenue. Given screen real estate and amount of Internet usage, mobile devices will never be able to serve the same number of ads a personal computer can. Mobile application development’s number one stumbling block is the accounting department – Google likes to describe its new Android environment as opening up new capabilities on the mobile phone that we haven’t seen today. It’s a naïve way to speak to the audience, because Google knows that software development isn’t what’s been holding back mobile phone application development. The reason applications don’t get released on the mobile phone with the speed and quantity they do on the Internet is because there’s a lot of organizations that need to get paid for that application to operate. Think about it like a payphone (remember those?), when you drop a quarter that money has to be portioned out to all the layers on the mobile food chain: infrastructure building of towers, local and state authority fees for operating in a specific state, fees for different kinds of calls like service calls, carrier hand-off fees, phone manufacturer licensing deals, and all the management that’s required on all those layers. Even if it does have a killer application/device we may not see it for two years –If you build a Web application or even an operating environment to be viewed via a PC, you could easily launch it tomorrow. Not so easy with mobile deployments. Besides the endless versioning, 247 handsets (SKUs) here in the U.S., there’s the gatekeeping of the carriers and handset manufacturers who will ultimately decide what gets placed on their devices and systems. Sure a bunch of them are part of Google’s Open Handset Alliance (OHA), but that doesn’t mean open licensing on any of their products and services. We’re going to have to wait and see how Android and OHA develops the market. Just enticing developers with new open-source offerings won’t cut it – With an open communications tool like an Internet-connect PC, offering developers new development tools would be a great plan. But in a traditionally closed system like mobile you can’t just give developers great building blocks and say, “Tf you build it, they will come.” Getting Android on many phones will be more of a situation of which device manufacturers and chip makers are going to stick their neck out for the development of this phone. Will the carriers let this phone run on their networks? Right now Verizon and AT&T say no, and who knows how agreeable T-Mobile and Sprint will be even if they are currently members of the alliance. This announcement doesn’t change any business models in the mobile environment, and it won’t, until someone creates a mobile communications device that works better on an open network. They’re trying to create a market from nothing – Google is trying to create a new market in the mobile space that simply doesn’t exist. There are no phones currently running the Android system. The company says we’ll see the first applications by middle of next year. We thought we were going to have to wait until then, but it appears that Valleywag has released some screenshots of an Android application. This is purely rumor. These could be faked. Microsoft should be worried - Microsoft says they’re not too concerned about Google as the search/ad giant isn’t even in the mobile phone market. All Google has announced is an initiative with nothing to show. It takes years, says Google, to get into this market, and they’re right. That was until Apple released the iPhone. In the first 74 days since its release, Apple sold 1 million units of a single device. Microsoft’s Windows Mobile is available on 150 devices of which there are somewhere between 10-15 million of them currently in the market. Microsoft should realize that a single phone with a new operating system, could steal their market power of which Apple is currently doing already. You can’t discount billions invested in acquiring customers – While Google’s campaign appears very noble, the carriers have spent a fortune lobbying, licensing spectrum, building out proprietary infrastructure, and acquiring customers. That’s their business model, a traditional proprietary business model. Google’s rationale for Android is opportunity based. Carriers will never see this as an opportunity. They’ll only adopt it if it’s a threat to their current business operations. There is a grumbling developer community that’s eager for a new more functional development environment – The best proof of this was the race to hack the iPhone the moment it was released and the whole community singing Apple’s praises for opening up the iPhone for third-party developers. My friend Scott Slater of the Personal Broadband Industry Association has a great joke about the complexities of the mobile phone market:
    What’s the difference between a used car salesman and a cellular phone salesman?
    The used car salesman knows when he’s lying to you.
    ]]>
    249 2007-11-08 19:02:44 2007-11-08 23:02:44 open open google%e2%80%99s-android-trying-to-open-up-a-very-closed-system publish 0 0 post 0
    Highlights from the NewTeeVee Live conference http://www.sparkminute.com/2007/11/14/highlights-from-the-newteevee-live-conference/ Thu, 15 Nov 2007 01:44:50 +0000 http://www.sparkminute.com/?p=250 NewTeeVee, the blog about online video technologies and content, hosted their first conference, NewTeeVee Live, in San Francisco. Here are a few highlights from the event. This is far from definitive. To read the definitive reporting on the event, go back and read the NewTeeVee blog.
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about online video technology and the future of online video content (Run time: 7:00). Download the MP3 (right-click, select Save Target As...)
    Video is eating up a ton of bandwidth. No really, it's a lot. More than you think. Ralph de la Vega, Group President at AT&T spoke about how much online video is eating up his company's bandwidth. To give us an idea how exponential bandwidth usage has risen since the deployment of online video, he pointed to the Evolution of Dance video. It's been viewed more than 70 million times on YouTube. A significant percentage of that viewership was through AT&T's networks. According to de la Vega, the viewing of just that video alone equaled all the bandwidth of all its customers for an entire month in 2000. When people have tools to watch video, they use it. The reason people haven't been watching that much mobile video is because it's incredibly hard to call up and watch a video. For example, on my Samsung device for which I have 3G high bandwidth access (supposedly, that's what the icon says) it still takes me multiple clicks and often minutes before any video, not one I necessarily really want, starts to play. With the deployment of the iPhone and iPod Touch it's now much easier to see videos on a portable device. As a result, with the iPhone 51% of users have watched a YouTube video, 46% have watched a music video, and 34% have watched video news. Stats are from de la Vega. YouTube is losing its advantage. Fragmentation of video sites is enormous. Mary Hodder founder of Dabble, a video search engine, did a quick sample of where popular videos are coming from. A year ago, she looked at the top ten recommended videos on Digg. Nine out of ten of them were from YouTube. And from a one day sample a year later that number was reversed. There was only one YouTube video out of ten. Hodder understands that was not a scientific sample, but it is very telling of what's happening in the market and Digg users can be seen as behavioral market leaders as well. Everyone's moving to IPTV, so you better have high quality video Ralph de la Vega of AT&T talked about the company's push to IPTV with its U-verse service. Speaking to a crowd of which many were content producers. He alerted everyone that they better push for quality. He's looking for video that's high quality production HD video that's licensable of all formats. If you come to him with that, my guess is chances are it'll get on the network quickly. A panel of individuals dealing with network infrastructure to distribute video talked about the flight to quality. And the market is pushing people to shoot in HD and then transcode down for whatever is needed. Microsoft's Silverlight plug-in for creating interactive rich media applications Microsoft did a quick demo of Silverlight which is a cross-browser, cross-platform browser plug-in that let's you create rich media interactive videos where you can produce overlays with additional information, plus create picture-in-picture video. They offer a free publishing space (4 GB) and a free mashup editor and creation tool called Popfly. How do you discover great video? Cross promote! While there was one panel about video search and discovery engines, their ability to speak to the community in general is going to take some time. Why not use the TV network model which is launch new shows on existing successful shows. But what if two companies decide to partner, one that creates shows and another that distributes shows? So that's what Jim Louderback of Revision3 and Dina Kaplan of Blip.TV have decided to do. They'll begin cross promoting shows to "help people discover good content in the ocean of crap." A quote from Jim Louderback, my former boss at ZDTV/TechTV. I kind of have to agree with Jim on that one. Online video: Cannibalizing TV viewership or growing it? Quincy Smith, president of CBS Interactive spoke at about a mile a minute is saying it is actually growing it, but I sweat I'm not following everything he's saying right now because he's talking so fast. Sports has shown that multiple media devices are complimentary. During game day, there is spike in Internet usage and mobile phone usage. You know, why don't you just read NewTeeVee's coverage of the session.]]>
    250 2007-11-14 21:44:50 2007-11-15 01:44:50 open open highlights-from-the-newteevee-live-conference publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KQKE-AM/SparkMinute_111507.mp3?CPROG=PCAST& 6890816 audio/mpeg 1989 mark@reelseo.com http://reelseo.com 75.81.191.223 2007-11-14 22:40:34 2007-11-15 02:40:34 1 0 0 1996 http://reelseo.com/newteevee-live-highlights/ 64.202.161.130 2007-11-15 00:14:45 2007-11-15 04:14:45 1 pingback 0 0
    Google RE < C - We make the money on your clicks and give the energy savings back to you http://www.sparkminute.com/2007/11/29/google-re/ Thu, 29 Nov 2007 06:28:01 +0000 http://www.sparkminute.com/?p=251 announced a new initiative that drives home a goal with a very awkward title: "Renewable Energy Cheaper than Coal" which they're shortening to the ever geeky moniker "RE<C." Google's trying to create a simple to remember "E=MC^2-like" equation for the renewable energy market. Here's a summary of some of the issues:
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about Google's renewable energy plans (Run time: 6:51). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_113007.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=5257&STATION_ID=KKGN-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    Watch my appearance on KQED San Francisco's "This Week in Northern California" with Belva Davis talking about Google and their renewable energy plans.

    They're branding the renewable energy business better - While Google has already been investing in solar and wind energy, that's not registering with the public. The company's new initiative has been translated in a more comprehensible way. Like JFK promising that the U.S. space program will put a man on the moon, Larry Page offered Google's goal, "To produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades. (One gigawatt can power a city the size of San Francisco.)" Larry and Google didn't specify how long 1 gigawatt could power San Francisco. Google needs this - The company has mounting energy costs and it needs more solutions. Larry Brilliant, Executive Director of Google.org said, "We have a need ourselves to be a buyer of clean energy. As a fast growing company we realize that if we don't become part of the solution we will become part of the problem." You can't argue with cheaper - Much of green and renewable energy marketing has focused upon individual's compassion to do something about global warming and the energy crisis. While Google's RE<C supports those theories, it doesn't require others to. It plays upon the one issue everyone universally agrees-cheaper energy. Google's going after a big problem - Google claims that coal supplies 40% of the world's electricity and it's also emitting a lot of carbon dioxide. If the stated goal is achieved, it could solve a very big problem. Google's got competition - There's an endless number of competitors in this space but none of them have the brand recognition of Google, nor can any of them can have such worldwide impact with a strong branded announcement. Wired.com reviewed recent investments in clean technology:

    In Silicon Valley alone, investment in clean technology shot up from $34 million in the first quarter of 2006 to $290 million in the third quarter, according to an annual report by Joint Venture. Nationwide that year, venture capitalists invested a total of $727 million in 39 alternative energy start-up companies.
    Google will acquire competitors - If acquiring a competitor will help the company achieve its goal, it will do it. It much rather do that than be in competition. Let's reduce the greenhouse effect AND make money - It's the theme of the event that Brilliant finds most enticing: "You can make money by going into the renewable energy business." They'll use themselves as guinea pigs as they've already been doing - Google has one of the largest corporate solar panel installations generating 1.6 megawatts of power. The company also has renewable energy initiatives through eSolar (solar thermal power) and Makani Power (wind energy extraction power). This is not a new business for Google and the search giant will be more than happy to use themselves as guinea pigs to test a solution. The company claims to be on track to be carbon neutral by the end of this year. How much are they going to spend? - Google has been incredibly vague on how much money they plan on spending. One statement says they're going to spend tens of millions of dollars in 2008 while at the same time saying Google will spend hundreds of millions of dollars with no specified timeframe. Why is this a Google.org initiative? - I thought Google.org was a non-profit initiative but Larry Page has made it clear that this will be a for profit initiative that will "generate positive returns." They're hiring - This is the number one reason for the public announcement. They're hiring and they want to entice the best talent away from competitors. They don't want just engineers but also scientists, chemists, physicists, material scientists, and plenty more. Come for the free meals, stay to make clean energy history - Admittedly, Google is trying to solve its own energy needs, but by announcing it can solve the problem in years not decades will attract talent that could actually still be around when a solution is created. If Google can pull this off, it will dwarf every division in the company - A lot of people use search, but everyone uses energy. If discovered, Google plans on licensing this technology out to others. That could be huge. Should stockholders be worried? - Some were shocked with the announcement and others think with too much cash on hand they may be heading down a road that will be spreading themselves too thin. But Google.org said the company already seeded this initiative back in 2004 with 3 million shares in stock. Up until now Google has only been an ad serving company and its odd they're going into a business that doesn't appear to be an avenue for display ads. Thanks to Elinor Mills of CNET News.com for providing transcript of her interview with Larry Brilliant for a couple of the quotes in this post.]]>
    251 2007-11-29 02:28:01 2007-11-29 06:28:01 open open google-re publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_113007.mp3?CPROG=PCAST& 3292056 audio/mpeg _edit_last 1 _edit_lock 1219778342 2434 david@davidspark.com http:// 75.30.228.240 2007-11-30 19:48:47 2007-11-30 23:48:47 1 0 1 2433 Nicolas.schriver@gmail.com http://schrivers.blogspot.com 66.92.4.73 2007-11-30 19:41:37 2007-11-30 23:41:37 1 0 0
    Great podcast...and it's not mine. :) http://www.sparkminute.com/2007/12/02/great-podcastand-its-not-mine/ Sun, 02 Dec 2007 20:47:46 +0000 http://www.sparkminute.com/?p=252 Sue Mell has a fantastic podcast called "Unintended Detours." They're extremely well produced radio stories where she often weaves personal stories with other people's stories. I really love how she uses ethereal music to trance (I don't think I can use it as a verb that way) the listener into the programming. I just listened to Road Trip (download the MP3), her fourth episode (she has five so far). Great storytelling. Tune in, but more importantly, subscribe to the podcast and go back and listen to all the episodes.]]> 252 2007-12-02 16:47:46 2007-12-02 20:47:46 open open great-podcastand-its-not-mine publish 0 0 post 0 enclosure http://suemell.com/mypodcast/Unintended%20Detours/Detours4.RoadTripFNL.mp3 65067494 audio/mpeg Tech Gifts NOT TO BUY this holiday season (Part 1 of 2) http://www.sparkminute.com/2007/12/05/tech-gifts-not-to-buy-this-holiday-season-part-1-of-2/ Wed, 05 Dec 2007 19:24:05 +0000 http://www.sparkminute.com/?p=253 read part two, "What TO BUY this holiday season."
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about what tech gifts NOT TO BUY this holiday season (Run time: 6:20). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_120707.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=5257&STATION_ID=KKGN-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    DON'T BUY a Kindle or Sony Portable Reader There has been a long history of portable e-books and ways to read books on digital devices. But the release of Amazon's Kindle and the Sony Portable Reader (could it have a more milk toasty name?) this is the first time there's been a real push for both items. While I love the concept of an ebook and I do read information on electronic devices on my notebook computer and through Avantgo on my PDA, I highly recommend you DO NOT BUY either of these devices for one key reason. THEY'RE INSANELY EXPENSIVE. The Kindle sells for $400 and the Sony Portable Reader sells for $280. You can buy an X-BOX 360 Hal0 3 edition for $400. There are many other reasons you shouldn't purchase it such as you can't get every book published on it. My guess is it's probably less than 1% of all books published. When this item drops under $100, then it'll be worth it, but until then hold off. Robert Scoble outlines many of the problems with the Kindle in his very funny video review where he calls for the firing of the person responsible for designing Amazon's ebook. DON'T BUY Refurbished computers or a used computer from a friend With the cost of computers coming down so low and their lives extending for much longer, why would you want to purchase a computer that's on yesterday's technology that will require you to spend more on upgrades that would cost you more in money and time than if you just bought a new computer today. Any time you see the word "refurbished," move on. Similarly, you don't want to purchase a used computer from a friend. Unless you're a tech geek and are going to be using it as a second computer or a computer for parts, used computers are usually not worth it because it will probably be out of its warranty. And chances are the information you put on that computer will be worth a lot more than the purchase price of the computer. DON'T BUY blinking electronic luggage tags I don't know if there is a huge market for blinking electronic luggage tags, but I received a really cool red one from Boingo while attending the CTIA trade show here in San Francisco. The tag was motion activated. If you hit it, it started blinking. I gave it to my girlfriend who put it on her suitcase for our trip to Boston this year. The tag made it to Boston, but on the way back it was ripped off. We think security probably did it. She was really bummed. DON'T BUY a two-year cell phone plan The carrier market wants customers and doesn't want to let them go. That's why most consumers rarely purchase phones without signing a one or two year contract. While one year contracts are unavoidable, you can avoid two year plans and you should. By locking yourself into a two year plan you can't pick up the latest and greatest device when it's made available. The savings from a one to two year plan is about $50 to $75 and the lack of freedom is simply not worth it. My non-techie friends simply say, "Oh I just need it for phone calls." But you don't know that yet because you don't know what will be available next year. It's exactly the reason I didn't buy an iPhone. Everyone who bought one is locked into a two year plan. The 3G model is coming out in just a few months. Unless you've got some strong allegiance to one carrier (why?) I'd avoid this. DON'T BUY virtual gifts on Facebook Anyone who spends a dollar to purchase a virtual gift for a friend on Facebook never deserved having that dollar anyway. According to Facebook, 24 million users have purchased one of these items. That's 24 MILLION DOLLARS for a FUCKING ICON. If you want to get someone a digital gift on Facebook, there are free ones you can distribute. Don't be a schmuck and pay a dollar for the same thing. Better yet, keep your dollar and send someone something more personal, like a video greeting through TokBox. Make sure to also read part two, "What TO BUY this holiday season."]]>
    253 2007-12-05 15:24:05 2007-12-05 19:24:05 open open tech-gifts-not-to-buy-this-holiday-season-part-1-of-2 publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_120707.mp3?CPROG=PCAST& 3040235 audio/mpeg 2550 gargoylex@sbcglobal.net http://www.omnificpictures.com 69.107.115.105 2007-12-05 21:18:54 2007-12-06 01:18:54 1 0 0 2551 david@davidspark.com http://www.sparkminute.com 75.30.228.240 2007-12-05 21:31:17 2007-12-06 01:31:17 1 0 1 2552 gayboy@hotmail.com 129.3.151.10 2007-12-05 21:31:40 2007-12-06 01:31:40 1 0 0
    Tech gifts TO BUY this holiday season (Part 2 of 2) http://www.sparkminute.com/2007/12/05/tech-gifts-to-buy-this-holiday-season-part-2-of-2/ Wed, 05 Dec 2007 19:24:15 +0000 http://www.sparkminute.com/?p=254 read part one, "Tech gifts NOT TO BUY this holiday season."
    Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about what tech gifts TO BUY this holiday season (Run time: 7:11). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_121307.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=5257&STATION_ID=KKGN-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...)
    I've got plenty of advice on gifts to buy from as high as $529 down to as little as NOTHING. Here's my advice on tech gifts to buy from most expensive to least expensive. BUY a digital projector for immersive home movies and video games Digital projectors used to only be for the boardroom and the classroom. But the cost of these items has come down dramatically while the quality has shot up. Sure having a kick ass LCD or DLP monitor at home is great, but if you've got a white wall or one of those antiquated projection screens, a digital projector offers a far more immersive experience that the flat panels can't offer. Some of the items are priced as high as $7000, but why spend that when you get a Dell 1201MP for only $529. BUY an iPod touch Yes, the iPhone is really cool, but you have to sign a two-year contract to get one. For the same price ($400 for 16 GB model) or even cheaper ($300 for 8 GB model, same storage as the iPhone) you can get the iPod touch which is like the iPhone but without the phone. It's also a little skinnier and sexier. If you or someone you know is a commuter, this is a "must have" device. BUY a digital picture frame (a good one) and load it up with pictures Last year my sisters and I all pitched in and purchased a Philips 9FF2M4 digital photo frame for our father. But that wasn't the true gift. The true gift was that I collected photos from my sisters plus my own collection of photos and I purchased an SD card as well to load about 500 photos onto this frame (there was plenty of storage left over for another 500 photos). I had the frame shipped to me and I opened it up, installed the SD card with the photos, and configured the frame to play all the photos in random order at 10 second intervals and to automatically turn on in the morning and shut off at night. When I shipped the frame to my dad, I placed a piece of tape on the back that said, "Press this button." That's all the setup he needed to do. The photo frame was a huge hit and it's a real conversation piece. Last year when I bought the frame it cost $300. Today they're as cheap as $170. WARNING: these picture frames vary severely in quality and as a result you can get really crappy ones if you purchase the cheap brands at OfficeMax or Staples. These cheap ones are horrible and painful to look at the pixilated displays. I was very happy with the Philips brand. Make sure you check reviews before you buy. Check out the product search engine, Retrevo on their review of digital picture frames. BUY Flip Video Ultra I'm always looking for quick, cheap, fun ways to easily shoot and post video. The Flip Video Ultra is a device that can make that possible (lowest price I saw was $150). This model comes with a 2 GB SD card that shoots 60 minutes of video which should be more than enough footage for you to capture before you get to your computer to upload the video. The device is a little larger than a deck of cards so it can easily fit in your pocket. Upload is easy with the flip out USB connector. Upload the video to your PC, edit it with the supplied software and post it to YouTube or any one of 1000 video sharing sites. Make sure to tell all your friends you've posted it. BUY custom made puzzles For this holiday season, my girlfriend who is an excellent graphic designer, created some custom collages of digital photos of my nieces and my nephew. Then using the site Discount Photo Gifts, I ordered custom puzzles of these custom collages. Each one unique for each niece and my nephew. The puzzles were a huge hit and little kids like doing building projects over and over again. There's a perfect puzzle for each age and skill level. You can purchase puzzles from as little as 30 pieces up to 551 pieces. Cost is only $10 to $22. They also have much nicer wooden puzzles that can cost up to $50. BUY FOR FREE video holiday greetings I have been a strong evangelist of the use of video email and I recommend that everyone send video greetings to friends and family on their birthday using Web-based tools like Springdoo and Tokbox. Now that the holiday season is upon us, why not send a video email out to everyone. It really only takes a minute to do. There's no storing, encoding, or editing of video needed. Simply go to the sites, hit record, talk to your Web cam, and then hit stop. Check your video and then send. It's truly that easy. The viewer doesn't have to sign up for any account. All they need to do is click on the link in their email inbox. If you don't already have a Web cam, there are plenty of good cheap ones out there. Logitech pretty much has a lock on this market. One of their top rated cameras, the Logitech Quickcam Pro 9000, can be had for as little as $68. Make sure to also read part one, "Tech gifts NOT TO BUY this holiday season."]]>
    254 2007-12-05 15:24:15 2007-12-05 19:24:15 open open tech-gifts-to-buy-this-holiday-season-part-2-of-2 publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_121307.mp3?CPROG=PCAST& 2191987 audio/mpeg 2712 Nicolas.schriver@gmail.com http://schrivers.blogspot.com 66.92.4.73 2007-12-11 15:17:09 2007-12-11 19:17:09 1 0 0 2617 davidg@eyejot.com http://eyejot.com 71.212.75.56 2007-12-07 22:57:14 2007-12-08 02:57:14 1 0 0
    Technologies that were simultaneously hits and misses in 2007 http://www.sparkminute.com/2007/12/19/technologies-that-were-simultaneously-hits-and-misses-in-2007/ Wed, 19 Dec 2007 22:39:42 +0000 http://www.sparkminute.com/?p=255 Listen to the Spark Minute. John Scott and David Spark from Green 960 in San Francisco, CA talk about 2007's simultaneous winners and losers in technology (Run time: 6:53). [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_122107.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=5257&STATION_ID=KKGN-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the MP3 (right-click, select Save Target As...) Facebook
    WINNER - I've written about Facebook multiple times before and I'm completely addicted to it. I've got 563 friends on it that are truly people I know. I can't say I can maintain close relationships with all those people, but Facebook allows me to touch base with all of them using its microblogging tool. Simple actions like changing my status allow me to alert friends to significant changes in my life such as my recent engagement. LOSER - I'm currently going through social networking fatigue. While I am a member of LinkedIn, MySpace, and Friendster, the only social network that I actively use is Facebook. Mostly because it's the only one that offers a dialogue of my friends and colleagues lives. But even with that, I'm tired of the invites to all the pointless applications like zombie attacks, vampire bites, and food fights. It's just a colossal waste of my time. I don't want to be rude to my friends, but then at the same time I'm annoyed by their requests and in some way I think it actually taints the friendship or business relationship. I'm trying to maximize my quality Facebook time, and engaging in these simple games that have the meteoric popularity and staying power of a pet rock is not something I wish to do.
    Repurposed video on the Web
    WINNER - While user generated content is cool, I prefer to watch professionally produced programming online and on demand. I've seen entire series of shows plus movies online. Sometimes studios and networks post their own shows for viewing on their sites, for pay on iTunes, or on demand viewing on Netflix. It's an additional distribution channel that's close to costless and results in additional revenue. In cases where the studios don't post their own content, viewers take control and post the video on their own. LOSER - Viewers aren't supposed to be posting the studios' content. The studios should do it, but they're so locked into a chain of licensing deals that it isn't a simple process of encoding the video and posting it online--which has been the solution for viewers and as a result viewers have been responding by consuming the illegally posted content. Audience behavior has proven to the studios that there is a market for their content repurposed online. The problem is they can't get all the lawyers and deal makers to agree fast enough to get the stuff online. Instead, the lawyers expend their effort going after the people posting the content. If they would just get the content online, they wouldn't have to worry about going after people illegally posting it.
    Microsoft Vista
    WINNER - They finally released it! LOSER - Microsoft's most delayed and most hyped operating system lost its brand value every year the delay continued. In addition, this was one of the worst marketing campaigns Microsoft has ever done. The WOW campaign? I don't need WOW, I need to know if it can do something that my old operating system can't do. And honestly, I don't know what the WOW is. This operating system has been such a massive flop that people are actually requesting new computers with Microsoft's old operating system, Windows XP. That's a testament to how great XP is and how crappy Vista is. I think this could be a first in the computer world that a significant percentage of people are requesting an older operating system. I'm hoping Microsoft won't stop making the two operating systems available on new computers because I truly fear having to get a new computer with Vista on it. I went over to set up a friend's brand new computer with Vista and I was shocked at how long a brand new computer took to boot up plus how slow it was in general.
    Microblogging (Twitter, Jaiku, Pownce, and the microblogging feature in Facebook)
    WINNER - Stay in touch with hundreds if not thousands of people with simple updates. They can be minor such as, "I'm going to the party now" to bigger announcements like the one I just made, "I'm engaged." It's a quick way to touch base with friends so you'll have some context of what's been going on each other's lives since you saw each other last. Allows you to maintain many relationships simply. LOSER - Some people become addicted and they flood the stream with their own microblog entries. If I have one friend that posts 20 times a day, that will push all the entries of my other friends. In addition, people have to think hard about what it is exactly they want to share. Who really needs to know you're eating a ham sandwich?
    Google Maps' Street View
    WINNER - Gee whiz cool. Let me check out my place. Let me send a link of my place so my friends can see where I live. LOSER - I use Google Maps every single day, yet I never look at the Street View feature. It's only a fun feature to see ONCE. In addition, it would have been nice that you told us you were going to be driving around the city in a van with a dozen cameras on top. I would have picked out a nice outfit to wear.
    iPhone
    WINNER - So hotly anticipated and it delivered. This was the first mobile device with character that people truly loved. People don't often use that word to describe their devices. LOSER - Version one released with an endless array of software flaws such as a crappy keyboard for data entry and no copy and paste function. Plus, Steve Jobs angered early adopters with a quick $200 price cut for late adopters and only appeased early adopters with a $100 coupon to buy more Apple stuff. Jobs doesn't support the hacking community. Firmware updates turned hacked iPhones into iBricks.
    ]]>
    255 2007-12-19 18:39:42 2007-12-19 22:39:42 open open technologies-that-were-simultaneously-hits-and-misses-in-2007 publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/SparkMinute_122107.mp3?CPROG=PCAST& 3311491 audio/mpeg
    Nokia gives me three seconds of fame http://www.sparkminute.com/2007/12/20/nokia-gives-me-three-seconds-of-fame/ Thu, 20 Dec 2007 05:10:55 +0000 http://www.sparkminute.com/?p=256
    ]]>
    256 2007-12-20 01:10:55 2007-12-20 05:10:55 open open nokia-gives-me-three-seconds-of-fame publish 0 0 post 0 3071 mike@grassshackroad.com http://www.grassshackroad.com 67.170.194.152 2007-12-22 17:26:20 2007-12-22 21:26:20 1 0 0 3333 Nicolas.schriver@gmail.com http://schrivers.blogspot.com 66.92.4.73 2007-12-27 14:10:53 2007-12-27 18:10:53 1 0 0
    Wal-Mart's online movie store shuts down and no one's surprised http://www.sparkminute.com/2007/12/28/wal-marts-online-movie-store-shuts-down-and-no-ones-surprised/ Fri, 28 Dec 2007 23:33:10 +0000 http://www.sparkminute.com/?p=257 “No one will be rushing to Wal-Mart’s online video store”). The DRM-laden product was DOA. It spoke more to the inability to create a good customer experience (something Apple knows) and presented to the world how they believe every user is a criminal so they need to put very evident locks on everything. In a nutshell they were saying to consumers, “Enjoy the movie, you criminal.” Read the February 2007 review which still holds true practically a year later.]]> 257 2007-12-28 19:33:10 2007-12-28 23:33:10 open open wal-marts-online-movie-store-shuts-down-and-no-ones-surprised publish 0 0 post 0 The Nokia N810, the BlackBerry, or the iPhone? http://www.sparkminute.com/2007/12/28/the-nokia-n810-the-blackberry-or-the-iphone/ Sat, 29 Dec 2007 00:11:30 +0000 http://www.sparkminute.com/?p=258 per a recent comment from Nicolas Schriver, frequent reader and contributor to The Spark Minute. When it comes to smart devices, what should I get? The Nokia N810, the BlackBerry, or the iPhone? Nicolas is not the first to ask that question or something similar. I'm not a hardcore gadget geek, but still I'm asked this question and I'm sure plenty of my colleagues are asked this question as well. Here's how I feel about all of these devices and smart devices in a nutshell. The Nokia N810: I received this device for my contribution in the Nokia video. My initial reaction is it drove me nuts. There was so much it couldn't do out of the box, but after playing it a while and configuring it, I started to see the value. Problem is it's far from being an iPhone killer. The iPhone and the iPod Touch work out of the box and they're intuitive. The Nokia N810 isn't. The whole market for Internet tablets have been taking years to grow and it's unclear in their current state if there's an audience. They're kind of falling into a no-man's land between a BlackBerry/Treo as an email communications device, an iPhone but only with VoIP if you can get an Internet connection, and a portable Web browser that's not nearly as intuitive to use as the multitouch iPhone and iPod Touch. Right now the device is truly for geeks and it's yet to reach a major consumer audience. BlackBerry: A few years ago, my first episode hosting The Communications Insider, Sprint's podcast, I interviewed someone at Sprint about the productivity advantages of mobile email. One study claimed that for extremely mobile employees, having a mobile device with mobile email capabilities added an hour of productivity to their day. For people who really need the ability to respond to emails in the moment for their job, a BlackBerry or Treo is a necessary device to have. For those people who think it would be fun to have, I highly recommend they DON'T purchase one. Here's why. Once people KNOW you've got a portable device like a BlackBerry or Treo, they expect you to respond to their emails immediately. The excuse of "I haven't checked my email yet" doesn't hold water when you've got a BlackBerry or Treo. And if you purchase a BlackBerry, you'll be broadcasting the fact that you have it. Every email sent from a BlackBerry says, "This message sent from a BlackBerry." Personally, if people really need to get a hold of me they can call me on my mobile or SMS me. In general, my emails are not urgent that everything needs a sub-10 minute response. I don't need these devices. The iPhone: This is the first smart device properly marketed to non-business users. This device has been created completely negating the number one application for smart devices, which is email. It can be argued that email's success on smart devices is primarily a factor of the iPhone's predecessors, the BlackBerry and Treo. But the fact that the keyboard is designed for one finger and you can't touch type, it makes emails considerably slower to type than on a BlackBerry or Treo. My main concern with the iPhone is the required commitment. I despise mobile phone contracts. But in the U.S. the only way to keep a mobile customer is by forcing them to sign a contract. I find two-year contracts obscene and I won't sign one and I highly recommend no one else sign one. That's why I haven't purchased an iPhone. I have though purchased an iPod Touch which is the iPhone without the phone and that means no contract. I highly recommend the iPod Touch, but not to replace any smart devices, or as an Internet device. It's a great video viewer, image viewer, and audio player.]]> 258 2007-12-28 20:11:30 2007-12-29 00:11:30 open open the-nokia-n810-the-blackberry-or-the-iphone publish 0 0 post 0 3485 nicolas.schriver@gmail.com http://schrivers.blogspot.com 64.9.234.134 2007-12-30 14:59:29 2007-12-30 18:59:29 1 0 0 3486 nicolas.schriver@gmail.com http://schrivers.blogspot.com 64.9.234.134 2007-12-30 15:03:20 2007-12-30 19:03:20 1 0 0 I just sent 325 personal video holiday greetings-The Response http://www.sparkminute.com/2008/01/01/i-just-sent-325-personal-video-holiday-greetings-the-response/ Wed, 02 Jan 2008 01:57:22 +0000 http://www.sparkminute.com/?p=259 Web-based video email applications to send birthday greetings, to conduct business, or just to touch base. Now that most notebook computers are being sold with built in webcams and microphones and there is a host of free Web-based email programs (Springdoo, TokBox, Eyejot, and the Video application in Facebook), there's no reason everybody shouldn't be doing it. Here's why I took the time to send 325 personal video holiday greetings, how I did it quickly and efficiently, and what has been the reaction so far. I despise holiday greeting cards Whether paper or electronic, there's nothing more impersonal than a generic message that only says, "Happy holidays and hope you have a Happy New Year." Whether in my inbox or via snail mail, I quickly throw away these meaningless messages. It is enjoyable to see photos of my friends and their family, but often people don't even take the time to do that. Most messages simply just say, "Happy Holidays." What can I think of a person who, minus doing nothing at all, is truly doing the least they can possibly do? Take advantage of the holiday time and New Year to reconnect Once a year, at the end of the year, we're given a great opportunity to touch base with all the people we connected with throughout the year. It's also a great time to touch base with people who you haven't spoken to in a very long time. You could send out a generic "Happy New Year" email or postcard because it's an easy, cheap, and fast way to touch base with all your contacts. What value does it serve you or them? Why waste your time, their time, Internet server time, trees, and the post office with messages that say absolutely nothing about your past, current, or what you hope to be your future relationships? Your friends, family, and business colleagues are worth more than that. If you want to make your relationships grow in the New Year, take the time to send a personal message. Depending on how many people you know, sending a personal message can take a very long time. Instead, try video holiday greetings. I came up with a new system that actually took me less time and is more personal. First, here are the results. To understand the process, how I did it efficiently, and read about some of the mistakes I've made, and more mistakes I've yet to realize, make sure you read my post "I just sent 325 personal video holiday greetings-How I did it."

    Summary of responses to my 325 personalized video emails

    Here are some of the reactions I received from sending the personal holiday video greeting. The responses came in a variety of categories.

    Response Category: I'm so shocked that I received this

    • "OMG this is so kind! Who sends personal holiday greetings?"
    • "You are a nut! This video from you was indeed the highlight of my 2007!"
    • "Thanks for the awesome video! It made my day."
    • "this is the best holiday greeting EVER!!! You rock."
    Response Category: I appreciate the personal touch
    • "Nice to hear from you. What an awesome means of communication. Unbelievably personal. Dig it."
    • "Thanks for the personal greeting."
    • "too funny - and customized just for me - how sweet."
    • "I am honored by the personalized video message."
    • "thanks so much for the kind thoughts and New Year's wishes."
    • "Easily the most original and thoughtful "card" I've received this year. Thanks for that."
    • "Happy holidays to you as well. Nice touch with the video :-)."
    • "Wow - the most personalized holiday greeting EVER!!"
    Response Category: You're the coolest :)
    • "You're hilarious! Thanks so much for the technologically friendly well wishes for '08!"
    • "Yer so cool!"
    • "phenomonal update!"
    • "Cool video, totally dug it!"
    • "Dude! Nice work. The video thing works great."
    • "The video is excellent."
    • "You made me laugh, very hard - thank you for that!"
    Response Category: Was great to actually see you
    • "how nice to see you!"
    • "Thanks for the video and so good to see you again."
    • "Great to hear from you (and see you)!"
    Response Category: I'm inspired by your video
    • "Hey Dave: nice job. You are pushing me to widen my s/n horizons."
    • "spppaaarks! awesome use of the video greeting. you've inspired me."
    • "Wow, what a neat way to send a message. I was someone floored to get a personalized video from you (and found myself wishing I had a rig to do the same)."
    • "This video message thing is very cool. I will have to get a web cam eventually, won't i?"
    Response Category: This was my first video message
    • "OK, that was the coolest way to end my year. I've never received a video "shout out" like that before! And I LOVE firsts!"
    • "Thanks for the video greeting. That's the 1st one I've ever received. It was awesome! I'm no longer a video message virgin. Thanks!"
    • "Thanks for your video mail. That is the first one I ever received!"
    • "Well that was my first video message ever. Well done to you, David!"
    • "My first video facebook greeting with audio! How exciting! And full of lovely sentiments."
    Response Category: Let's work together in 2008
    • "I look forward to working with you."
    • "We should definitely chat, as I've started a New Media production company as well! Exciting space for sure."
    • "You are the best. I can't wait to get you in here. Keep up the good work you are doing great stuff!!!"
    • "Thanks for the video David! You've been great to work with! We look forward to having an exciting 2008 with you on board."
    Response Category: And the rest
    • I received about ten video responses back. All very positive and appreciative.
    • A blog post (Deck the Halls With Consumer Generated Multi-Media) from Pete Blackshaw of Consumer Generated Media and founder of the Word of Mouth Marketing Association (WOMMA).
    • Many generic thanks for the nice video I sent.
    My personal favorite:
    • "thanks dave.....just out of curiosity did you send a personal video to everyone....work must be slow"
    Make sure you read the follow up post: "I just sent 325 personal video holiday greetings-How I did it."]]>
    259 2008-01-01 21:57:22 2008-01-02 01:57:22 open open i-just-sent-325-personal-video-holiday-greetings-the-response publish 0 0 post 0 3700 john@hotcookies.net http://hotcookies.net 68.229.247.15 2008-01-05 12:33:25 2008-01-05 16:33:25 1 0 0 3701 david@davidspark.com http:// 75.37.27.40 2008-01-05 13:26:30 2008-01-05 17:26:30 1 0 1 3990 dmullings@realvibez.com http://mullingsbrothers.blogspot.com 76.26.9.31 2008-01-12 12:46:31 2008-01-12 16:46:31 1 0 0
    I just sent 325 personal video holiday greetings-How I did it http://www.sparkminute.com/2008/01/01/i-just-sent-325-personal-video-holiday-greetings-how-i-did-it/ Wed, 02 Jan 2008 01:57:30 +0000 http://www.sparkminute.com/?p=260 "I just sent 325 personal video holiday greetings-The Response." For background as to why I sent all these videos and the reaction, please read that post first. New media producers are constantly obsessed with how can I create a single piece of content and scale it. But what about creating lots of personalized content in an efficient manner? I'm not talking about mailing lists that begin with "Dear Bill." Bill's never fooled, and neither are you. I'm suggesting truly personalized content like talking directly to that person in a video. That's what I set out to do. I achieved some success and some failure, of which I think some has yet to reveal itself to me. Here's what I did. Step 1: What video mail application should I use? There is a host of free Web-based mail programs: Springdoo, TokBox, Eyejot, and the Video application in Facebook. For my project I had a few requirements of a Web-based mail program:
    • I want to send tons of videos (have an efficient interface where I can record videos in succession)
    • I want my videos to be seen (easy to view and respond. No signing up with a service to be able to watch)
    • I don't want restrictive time limits (turned out my videos averaged from about :50s to 1:30s in length)
    With all of these criteria, I chose to first go with the Video application within Facebook. It's extremely easy to record and send videos to people who are already your Facebook friend. You can record up to 15 minutes (I never went that long) and there don't seem to be any limitations on quantity. In addition, the user interface makes it very easy to record and send many videos in succession. For those friends and business colleagues not on Facebook, I chose TokBox. TokBox has a five minute video limit, it's easy to use, and it doesn't appear to have any quantity limits. Eyejot limits videos to one minute and Springdoo does have quantity limits. Step 2: Who do I send videos to? This was where I started to limit myself. I have close to 600 Facebook friends. I wanted to follow up with people who I had spoken to in the past year, people I did work with, and people I hadn't spoken to in a long time that I was looking to reconnect with. It's this process of picking and choosing where I'm fearing these personalized videos may bite me back. This is why:
    • By "friending" someone on Facebook I am saying that I know the person and they are my friend. I don't actually friend complete strangers. I do know everyone on my Facebook list. By not choosing a person for a video message, I'm leaving that person out even though I've announced to the world that "I know this person and he/she is my friend."
    • The act of writing this blog post, some of the people who didn't receive a video message may read this and are going to feel slighted.
    • I started to rely so heavily on Facebook that I began to completely ignore all my friends and business colleagues NOT on Facebook of which there are far more than 600. I definitely gave preference to my Facebook contacts.
    To give you an idea how much I screwed up with my Facebook-skewed view of my world, I got a call from a new 2007 client who wanted to touch base and wish ME a happy New Year. It was so kind of him, and then I realized, "Crap, I didn't send him a video message." I immediately went through my 2007 receipts and added about 20 people to my list (including him) who were actual clients that I received money from, yet weren't on Facebook. For those people I sent videos through TokBox. This is where I think I really dropped the ball. I'm sure there are plenty of more key people I completely missed. Step 3: Setting up an efficient recording system The advantage of using Facebook is you don't have to input the person's email address, just their name. I created a Word document with everyone's name and simply copy and pasted names into the TO: field. I then clicked the "Send a Video" button, hit Record, recorded my video, hit Stop, Attach, and then Send. I got into such an efficient groove I could record 30 videos in one hour. I only checked the first one I sent to make sure it recorded audio and video properly. Step 4: What I actually said in the videos For every video, I made sure to include the following:
    • In the subject line I put the person's name first and then my holiday greeting. i.e. "Hey Bill, Happy Holidays and New Year." (I want to make this look less like a spam message as possible.)
    • In the video, I said the recipient's name first and then my own name.
    • I explained that this was a happy holiday and New Year video.
    • If I hadn't talked to the person in a long time, I said I was using the end of the year as an excuse to touch base again.
    • If I wasn't sure if the person remembered me, I would reference how we had met. (In my Outlook database I have details on past communications and how I first met people.)
    • I made it personal. I talked about past conversations, past experiences, what the person is currently doing, or past work we did together.
    • I let them know that I had a great year and I hoped the same for them too. (It has been great. I got engaged and my first year with my new business, Spark Media Solutions, has been fantastic.)
    • I let them know how much that I wanted to reconnect in the new year, maybe even do business. (So often I have business relationships that take years to develop before we actually do any work together.)
    • I was extremely upbeat during the video, smiled a lot, and looked directly into the camera not the video of myself on the screen.
    • I was honest and true about my comments. I'm a horrible actor and I simply can't fake sincerity.
    Step 5: Spread out the work I didn't record more than 40 videos (about 90 minutes) in any one day. I spread the work out taking a couple of weeks to complete this project. I spent a total of 14 hours working on this project. I did notice that if I tried to record too many videos my performance got sloppy and I started babbling. At that point I simply stopped and picked up the next day. While the response has been great so far, I can't expect that all 325 of my videos have actually been watched. A few people who watched the videos honestly didn't believe I sent a personal video and thought it was some FunWall (an application in Facebook) spam. My guess is some of the recipients assumed that and never got around to watching the video. My other fear is that I didn't send videos to people who have been extremely important in my life this past year. I'm sure they'll remind me soon or I'll figure it out and send them a belated happy New Year video.]]>
    260 2008-01-01 21:57:30 2008-01-02 01:57:30 open open i-just-sent-325-personal-video-holiday-greetings-how-i-did-it publish 0 0 post 0 3586 tom.tenney@mtvstaff.com 166.77.6.4 2008-01-02 14:31:41 2008-01-02 18:31:41 1 0 0 3945 ilanasf@gmail.com 204.68.210.59 2008-01-11 18:07:19 2008-01-11 22:07:19 1 0 0 3568 Jessybnlr@hotmail.com http://www.bestmediablog.com/ 59.93.22.208 2008-01-02 02:48:12 2008-01-02 06:48:12 1 0 0 3569 http://notetaker.typepad.com/cgm/2008/01/first-post-of-t.html 204.9.178.88 2008-01-02 07:40:57 2008-01-02 11:40:57 First Post of the Year: Super Bowl Buzz, Video Greetings Revisited, Cincinnati "Digital" Networking... Super Bowl or Super Buzz? As 2007 Super Bowl ad campaigns go, Nationwide insurance led the pack in holistic, cross platform integration across the entire marketing and media mix – and it paid off! Buzz was off the charts, free...]]> 1 trackback 0 0 3601 serge@tokbox.com http://www.tokbox.com 99.132.164.153 2008-01-02 19:11:00 2008-01-02 23:11:00 1 0 0 3603 david@davidspark.com http://www.sparkmediasolutions.com 67.122.127.85 2008-01-02 20:20:27 2008-01-03 00:20:27 1 0 0 3857 thumbarger@mycatalyze.org http://www.mycatalyze.org 71.5.166.19 2008-01-09 18:46:43 2008-01-09 22:46:43 1 0 0
    davidspark_crankygeeks.jpg /davidspark_crankygeeksjpg/ Thu, 17 Jan 2008 17:59:31 +0000 http://www.sparkminute.com/wp-content/uploads/2008/01/davidspark_crankygeeks.jpg 262 2008-01-17 13:59:31 2008-01-17 17:59:31 open open davidspark_crankygeeksjpg inherit 18446744072508959147 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/01/davidspark_crankygeeks.jpg _wp_attachment_metadata a:5:{s:5:"width";i:449;s:6:"height";i:343;s:14:"hwstring_small";s:23:"height='96' width='125'";s:4:"file";s:109:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/01/davidspark_crankygeeks.jpg";s:5:"thumb";s:36:"davidspark_crankygeeks.thumbnail.jpg";} _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/01/davidspark_crankygeeks.jpg I'm a Cranky Geek http://www.sparkminute.com/2008/01/17/im-a-cranky-geek/ Thu, 17 Jan 2008 18:17:27 +0000 http://www.sparkminute.com/?p=261 John C. Dvorak's Cranky Geeks this week. We talk about CES, Bill Gates, and the products not to buy this year. David Spark on Cranky Geeks]]> 261 2008-01-17 14:17:27 2008-01-17 18:17:27 open open im-a-cranky-geek publish 0 0 post 0 4473 Nicolas.schriver@gmail.com http://schrivers.blogspot.com 66.92.4.73 2008-01-23 21:52:29 2008-01-24 01:52:29 1 0 0 Best advice for recording conversations through Skype http://www.sparkminute.com/2008/01/23/best-advice-for-recording-conversations-through-skype/ Thu, 24 Jan 2008 02:11:53 +0000 http://www.sparkminute.com/?p=263 IT Conversations put together this great Slide Share demo of everything you need to get the best quality out of your Skype calls and record them. These guys have done thousands of recordings and this is some great experiential advice. I love to see stuff like this where people share their experience so you don't have to go through it yourself.
    ]]>
    263 2008-01-23 22:11:53 2008-01-24 02:11:53 open open best-advice-for-recording-conversations-through-skype publish 0 0 post 0
    David Spark on Web cam http://www.sparkminute.com/2008/01/30/introduce-yourself-to-new-members-of-your-mailing-list/david-spark-on-web-cam/ Thu, 31 Jan 2008 00:46:42 +0000 http://www.sparkminute.com/wp-content/uploads/2008/01/daveonwebcam.jpg 265 2008-01-30 20:46:42 2008-01-31 00:46:42 open open david-spark-on-web-cam inherit 264 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/01/daveonwebcam.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/01/daveonwebcam.jpg _wp_attachment_metadata a:5:{s:5:"width";i:319;s:6:"height";i:259;s:14:"hwstring_small";s:23:"height='96' width='118'";s:4:"file";s:99:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/01/daveonwebcam.jpg";s:5:"thumb";s:26:"daveonwebcam.thumbnail.jpg";} Introduce yourself to new members of your mailing list http://www.sparkminute.com/2008/01/30/introduce-yourself-to-new-members-of-your-mailing-list/ Thu, 31 Jan 2008 00:49:33 +0000 http://www.sparkminute.com/?p=264 blog and business site for people to receive news updates. I only send them out periodically and often they're designed to announce a new project or some new article I want to promote. David Spark on Web cam Prior to the subscription box, every person on my mailing list were people I had met somewhere professionally. With a newsletter sign up box there were people I'd be communicating with that I didn't know. If they took the initiative to sign up to my mailing list, I should take the initiative to introduce myself to them, find out who they are, what they were looking to accomplish, and what interested them in my business, Spark Media Solutions. I use the mailing list program, Campaign Monitor. They capture all the emails of the people who signed up via the form. I grabbed those emails, and using TokBox, I sent them a video message (watch here) introducing myself and asking about them. Like my 325 personalized holiday video mails. This is an experiment. I just sent the message out and I only received one reply from someone I know. We'll see if this turns out to be as successful as the other project. I'll make any updates to let you know about the success or failure.]]> 264 2008-01-30 20:49:33 2008-01-31 00:49:33 open open introduce-yourself-to-new-members-of-your-mailing-list publish 0 0 post 0 5007 nicolas@schriver.fr http://schrivers.blogspot.com 66.92.4.73 2008-02-04 20:09:49 2008-02-05 00:09:49 1 0 0 KQED-Microsoft bids for Yahoo http://www.sparkminute.com/2008/02/09/kqed-microsoft-bids-for-yahoo/ Sat, 09 Feb 2008 17:47:46 +0000 http://www.sparkminute.com/?p=266 ]]> 266 2008-02-09 13:47:46 2008-02-09 17:47:46 open open kqed-microsoft-bids-for-yahoo publish 0 0 post 0 5733 nicolas.schriver@gmail.com http://blog.schriver.fr 64.9.236.128 2008-02-19 23:55:25 2008-02-20 03:55:25 1 0 0 Early warning signs that your company’s media network might fail http://www.sparkminute.com/2008/02/12/early-warning-signs-that-your-company%e2%80%99s-media-network-might-fail/ Tue, 12 Feb 2008 18:55:15 +0000 http://www.sparkminute.com/?p=267 This is an excerpt from a longer piece entitled "Be the VoiceSM" - Build Your Business by Becoming your Industry's Thought Leader: Read online, or download the PDF. “We want to create a podcast” – Good initial effort, but singularly focused. Not thinking about creating a content network, but rather a content unit. Nine times out of ten the phrase, “We want to create a podcast” means we want to create one, maybe two audio interviews. A podcast is defined as a series and its purpose is to build an audience over time. Go beyond single audio program-type thinking by understanding the core of what you’re trying to accomplish over the long term. “We want a whitepaper” – Probably the most uninteresting, uninventive, and most expensive single form of content. Seeing the word “whitepaper” usually results in a giant “ho hum.” It is often the first content form that’s requested, and I often oblige, but it is costly. “Everyone tells us we need to make a video” – Those people who say you need a video haven’t seen your product and don’t realize it’s not visual. In general what they say is true though. Most people would rather watch a three minute video than read a three page article. But, not everything is visual, especially in technology. And the purpose of video is to tell a story with pictures. For example, one colleague sent three silly videos he made for a wireless technology product. I patiently sat through all three videos and still wasn’t sure what the product actually did. Instead, I went to the company’s Web site and after reading the first two sentences, which took me ten seconds, I knew what the product did. Think what medium can tell your story the best and in the quickest way. It may or may not be video. “I don’t have time to write a blog” – This is extremely common and if anyone does say this, DO NOT force them to write the blog. Blog writing is based on passion and if it’s dictated or micromanaged it will fail. Best to let the people who want to write, write. It’s possible the person who initially said they didn’t have time to write will see the success of the blog and will find time to write. “I want to create something viral” – Thankfully, I’m not hearing this phrase as much today as I use to hear it. But it’s about the equivalent of hearing fingernails against a chalkboard. A person who says this is looking for a single shot to get something for nothing with an audience you have no control over. They’re not committed on an ongoing basis to create content or engage in conversation. “I want to increase word of mouth about our products and services” – This person is skipping the need to create editorial content and wants to move directly into conversation. Problem is people need something to talk about. You can’t force word of mouth. You have to create an environment for it to happen. That means you create a forum for discussion and a catalyst that drives people to interact and respond.]]> 267 2008-02-12 14:55:15 2008-02-12 18:55:15 open open early-warning-signs-that-your-company%e2%80%99s-media-network-might-fail publish 0 0 post 0 5735 nicolas.schriver@gmail.com http://blog.schriver.fr 64.9.236.128 2008-02-20 00:01:56 2008-02-20 04:01:56 1 0 0 On KQED-On the end of the Writers' (WGA) Strike http://www.sparkminute.com/2008/02/16/on-kqed-on-the-end-of-the-writers-wga-strike/ Sat, 16 Feb 2008 20:04:00 +0000 http://www.sparkminute.com/?p=268 KQED's "This Week in Northern California" talking about the end of the writers' strike.
    ]]>
    268 2008-02-16 16:04:00 2008-02-16 20:04:00 open open on-kqed-on-the-end-of-the-writers-wga-strike publish 0 0 post 0
    Watch SanFran MusicTech Summit LIVE right now http://www.sparkminute.com/2008/02/25/watch-sanfran-musictech-summit-live-right-now/ Mon, 25 Feb 2008 17:55:56 +0000 http://www.sparkminute.com/?p=269 "How to 'Web 2.0-Enable' Your Live Event." This is the first time this conference has been produced, and it looks like there's been a lot of pent up demand for such an event. More than 300 attendees attending two different tracks: technology and legal issues. But not to worry, you can watch the event live right now via Ustream.tv.]]> 269 2008-02-25 13:55:56 2008-02-25 17:55:56 open open watch-sanfran-musictech-summit-live-right-now publish 0 0 post 0 Photos from SanFran MusicTech http://www.sparkminute.com/2008/03/04/photos-from-sanfran-musictech/ Tue, 04 Mar 2008 22:53:21 +0000 http://www.sparkminute.com/?p=270 David Spark at SanFran MusicTech ConferenceLast week I spoke at the SanFran MusicTech conference in, you guessed it, San Francisco. I talked briefly about "How to 'Web 2.0-Enable' Your Live Event." The producers, Brian and Shoshana Zisk, implemented many of these functionalities into their event. It was hugely successful. Julie Blaustein, the photographer for this photo, has a collection of more photos from the event on Flickr.]]> 270 2008-03-04 18:53:21 2008-03-04 22:53:21 open open photos-from-sanfran-musictech publish 0 0 post 0 Be top of mind http://www.sparkminute.com/2008/03/04/be-top-of-mind/ Tue, 04 Mar 2008 23:36:12 +0000 http://www.sparkminute.com/?p=271 You are first on their mind because you have an online media presence. For the past year you’ve been writing a blog, hosting a podcast, and producing video demos for everyone to see. All of that information is housed in one easily searchable area of your business site. Everyone uses their real names when they post and for each posted content unit, people can comment, provide their own insight, or ask a follow up question. You don’t balk nor delete messages when they mention your competitors. You follow up on your audience’s responses and provide thoughtful answers for everyone to see. Whenever a big industry issue hits, you have an opinion. You reach out beyond the walls of your business’ Web site and engage in conversation on independent blogs and in editorial publications. Plus, you provide links from your site to outside entities. People know you and your colleagues by your first name, and everyone’s business email and phone number can easily be found. There’s absolutely nothing strange about the above description. But for years, organizations have feared this public discourse scenario as inviting only problems. Organizations have eschewed self publishing, operating out of fear of exposure. But as we all know, just because you’re not in the conversation, doesn’t mean they’re not talking about you. People tend not to talk negatively about you when you put a human face on your organization, and you’re willing to listen to all their problems with serious concern.
    NOTE: This is an excerpt from a longer piece entitled "Be the VoiceSM" - Build Your Business by Becoming your Industry's Thought Leader: Read online, or download the PDF.
    Thanks to new Web 2.0 technologies, the Internet has become the platform for an endless array of media publishing and distribution opportunities. Those taking advantage of these communications and conversation tools have become voices for their industry or sector. People are listening to, learning from, and making decisions based on the ideas and recommendations of these thought leaders. If you and your business don’t become the voice for your industry, someone else either already has or will. Voids don’t stay open long. But even if it is filled, not to worry, thought leadership always needs to be challenged. Stake your editorial claim. Own a category that’s aligned with your branding, PR, and marketing strategy. Such an online presence reverses the notion of outreach. No longer do you blast out messages to groups of people hoping to find the ones interested in your business. You are creating a destination that people can find on their own or be pushed to through traditional media. Through hard work establishing credibility as a thought leader, the “right people” will self qualify and come to you. Becoming a thought leader is not just a nice idea, it’s integral to your business strategy. Having ongoing editorial content and discussion will provide support to your sales staff, aid in discovery of your products and services, strengthen your brand, and move potential customers through the pre- and post- stages of your sales cycle.]]>
    271 2008-03-04 19:36:12 2008-03-04 23:36:12 open open be-top-of-mind publish 0 0 post 0
    David Spark on Cranky Geeks http://www.sparkminute.com/2008/03/06/still-a-cranky-geek/david-spark-on-cranky-geeks/ Thu, 06 Mar 2008 06:46:20 +0000 http://www.sparkminute.com/wp-content/uploads/2008/03/davidspark_crankygeeks2.jpg 272 2008-03-06 02:46:20 2008-03-06 06:46:20 open open david-spark-on-cranky-geeks inherit 273 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/03/davidspark_crankygeeks2.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/03/davidspark_crankygeeks2.jpg _wp_attachment_metadata a:5:{s:5:"width";i:457;s:6:"height";i:353;s:14:"hwstring_small";s:23:"height='96' width='124'";s:4:"file";s:110:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/03/davidspark_crankygeeks2.jpg";s:5:"thumb";s:37:"davidspark_crankygeeks2.thumbnail.jpg";} Still a Cranky Geek http://www.sparkminute.com/2008/03/06/still-a-cranky-geek/ Thu, 06 Mar 2008 07:00:05 +0000 http://www.sparkminute.com/?p=273 David Spark on Cranky GeeksToday, I appeared on Cranky Geeks with a couple of my former colleagues from ZDTV, Tom Merritt, executive editor of , and host, John Dvorak. Also, as always, Sebastian Rupley of PCMagCast was there. We discussed Ask.com becoming a women's portal, Comcast charging customers $2 to stop sending junk mail, Google Sites, Adobe Air, and a lot more. Watch the episode.]]> 273 2008-03-06 03:00:05 2008-03-06 07:00:05 open open still-a-cranky-geek publish 0 0 post 0 Elevator Pitch Roundtable http://www.sparkminute.com/2008/03/06/elevator-pitch-roundtable/ Thu, 06 Mar 2008 07:23:56 +0000 http://www.sparkminute.com/?p=274 VC Taskforce's Elevator Pitch Roundtable tonight. It's a once a month event where entrepreneurs are given 90 seconds to pitch their business to a panel of VCs. The VCs follow up with a few questions, offer some advice on their pitch and business model, and finally they assess the business. While I personally wasn't that impressed with the pitches I saw. Most of the presenters need a class in presentation 101 and should have had a better understanding of their competition. I was impressed by the educational value of the entire evening. The VCs' interaction with each entrepreneur was invaluable not just to the individual presenting, but to everyone watching. You got to learn a lot about a VC's rationalization and decision making process. Mostly, they see startups falling into two camps. They either have defensible IP (intellectual property) or they're an execution play-meaning they're hoping their business will deliver in a better way or deliver faster to market than the competition (or foreseeable competition). From there, the VCs scrutinize the start up's ability to deliver on its value proposition vs. the market need and competition. In the end, they determine on a scale from 1-5 the entrepreneur's potential to get funded.]]> 274 2008-03-06 03:23:56 2008-03-06 07:23:56 open open elevator-pitch-roundtable publish 0 0 post 0 I'm tired of hearing people tell me their company's product is on steroids http://www.sparkminute.com/2008/03/07/im-tired-of-hearing-people-tell-me-their-companys-product-is-on-steroids/ Fri, 07 Mar 2008 16:54:41 +0000 http://www.sparkminute.com/?p=275 Dave Mathews looking like a scared deer. See more pictures of the event from Brian Solis and some from Renee Blodgett) and we were discussing company pitches. I had just attended an Elevator Pitch Roundtable the night before, and it got me to thinking about how people wisely and not so wisely pitch their company. Dave Matthews Like pitching a movie you have to use products people are familiar with ("Speed 2": It's like "Speed," but on water). Last night, I met Florian Brody of GenieTown and he said his company is like "eBay for services." Boom, I immediately can picture and imagine what that is. It's so much easier to use a service or concept everyone already knows, to fill in a lot of words of explanation. He could have said, "We're a marketplace for services." But that doesn't create the image that a relation to eBay does. eBay owns the term "online auction" but its use creates a picture of actual usability. What I'm completely tired of hearing and reading is the use of the phrase, "It's like ________ on steroids." This is a HORRIBLE analogy. Every time I hear that, I think, "Oh, so your product has a lot of acne and shrunken testicles." Steroids are not super pills you pop in your mouth and you all of a sudden grow stronger. The point of them is that it allows you to shorten your rest period in between workouts so you can actually workout more AND THEN get stronger. It is the most overused, pointless analogy. Journalists use it as well as individuals pitching their company. Today, I'd like to call for a moratorium on "It's like __________ on steroids." Who's with me? Dave Mathews (pictured) did not tell me that his company was on steroids. He did though talk about a business he wanted to create that would be powered by Flintstones Chewables.]]> 275 2008-03-07 12:54:41 2008-03-07 16:54:41 open open im-tired-of-hearing-people-tell-me-their-companys-product-is-on-steroids publish 0 0 post 0 6500 marshall@readwriteweb.com http://marshallk.com 24.21.188.46 2008-03-07 12:58:55 2008-03-07 16:58:55 1 0 0 6608 nicolas@schriver.fr http://schrivers.blogspot.com 66.92.4.73 2008-03-10 19:45:00 2008-03-10 23:45:00 1 0 0 6509 will@rooftopcomedy.com http://www.rooftopcomedy.com 76.102.131.251 2008-03-07 23:43:21 2008-03-08 03:43:21 1 0 0 6504 kristin@guidewiregroup.com 75.0.191.145 2008-03-07 18:31:42 2008-03-07 22:31:42 1 0 0 David Spark, Punchline, San Francisco http://www.sparkminute.com/2008/03/11/how-to-deal-with-rough-crowds-a-stand-up-comics-advice-for-sarah-lacy/david-spark-punchline-san-francisco/ Tue, 11 Mar 2008 05:35:47 +0000 http://www.sparkminute.com/wp-content/uploads/2008/03/improvpic2.jpg 277 2008-03-11 01:35:47 2008-03-11 05:35:47 open open david-spark-punchline-san-francisco inherit 276 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/03/improvpic2.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/03/improvpic2.jpg _wp_attachment_metadata a:5:{s:5:"width";i:250;s:6:"height";i:196;s:14:"hwstring_small";s:23:"height='96' width='122'";s:4:"file";s:97:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/03/improvpic2.jpg";s:5:"thumb";s:24:"improvpic2.thumbnail.jpg";} How to deal with rough crowds: A stand-up comic's advice for Sarah Lacy http://www.sparkminute.com/2008/03/11/how-to-deal-with-rough-crowds-a-stand-up-comics-advice-for-sarah-lacy/ Tue, 11 Mar 2008 05:38:37 +0000 http://www.sparkminute.com/?p=276 Scroll to the bottom of this post to see a video of me on stage. Sarah Lacy has been the subject of a lot of SXSW and blogosphere abuse for her poorly planned and executed interview with Mark Zuckerberg, CEO of Facebook. Whether or not that's true, when you're up there live dealing with an on stage disaster, playing the "Could've, Should've, Would've" game is not going to get you out of that jam. David Spark, Punchline, San FranciscoI used to work as a stand up comic and suffered many many rough crowds. When I performed I had to deal with a whole variety of obstacles:
    • I've had your run-of-the-mill hecklers.
    • I've had the music turned up on me in order to shut me up and get me off stage.
    • I've had a single jackass clapping slowly, loudly, and sarcastically.
    • I've had to perform in a DJ booth ten feet above and fifteen feet away from the audience.
    • I've had a guy rushing the stage.
    • I've even had beer thrown at me.
    While I wasn't at SXSW to witness the debacle, I'm offering Sarah Lacy and all of you some road-tested advice on how to deal with unruly crowds. Lacy got to perform in front of a sober audience. She faced a bunch of nerds yelling at her to ask tougher questions. That sounds like a bubble bath compared to what road comics have to deal with. While I had tougher nights than Sarah Lacy, I didn't have the blogosphere and video replays exposing my every flaw to the world. Nor did I have to suffer through every two-bit critic's endless post-game analysis. For that I'm grateful. If you ever find yourself in a similar situation here's some advice on how to deal with a rough crowd. ALWAYS stay in charge I don't care if you haven't gotten a single reaction (or laugh) from the audience. Always stay in charge. Do NOT let the audience take over. If you do, you have no right to be on stage. So much of performing has to do with stage presence and making the audience feel that you deserve to be on stage. On stage confidence actually puts the audience at ease. If they don't feel that you're in charge, it makes them nervous and uncomfortable. Much of that feeling has to do with the way you walk out on stage and greet the audience. Here's a simple trick: When you walk on stage, greet people to your discussion. It's YOUR hour of conversation. It's not something you were booked to do. You OWN the hour and your guest is someone YOU invited. In Boston, the comedians used to book their own shows. Headlining comedians would host showcase shows of six to eight comedians. They always made it very clear to the audience throughout the show that the other comics were friends of theirs and you the audience were invited guests to their party. They made the show their own. Tell a personal anecdote that connects you with the guest If things are going really south, bribe the audience with a personal story about you and the guest. Say something like, "I wasn't going to talk about this, but my guest and I have a history together..." Break out a personal story. Make it human, and real. Drop any facade you may have put up until this point. The audience will appreciate it. It could even be something that just happened minutes before you walked on stage. But better yet is if you can tell a story of your past history together. This will calm the audience and explain to them why you deserve to be on the stage. Your moderating is not a fluke. Look DIRECTLY at the audience There's a tendency to move your head or look above the audience. Don't do that. There is a monumental difference when you consciously make eye contact with members of the audience. Look directly at people as you're speaking. People will sense nervousness and evasiveness if your eyes keep darting and you don't look directly at them. Also, it's hard for people to be angry if you make direct eye contact with them. You can actually see this difference with video email. Rookie video email senders end up looking down at the video of themselves on the monitor as they're recording. This results in a lack of eye contact. Don't look at yourself, look at the camera and make eye contact. Eye contact tells your audience you want to talk to THEM. The big debate: Should you or shouldn't you acknowledge what's happening? There are definitely two schools of thought here. And here are the arguments for the two sides. Acknowledging what's going on will get you out of a jam very quickly. Comedians have what is known as "save" lines. These are either self-deprecating or audience-insulting lines that acknowledge that things aren't going so well. Lines like: "Is this an audience or an oil painting?" "Did I mention I have videotape of ALL these jokes working?" "Was there an ether leak in here?" "I've got a brand new handgun, and I can't wait to get home and use it." (These lines are a combination of my own, one is from Lord Carrett, and the first is older than Abraham.) Not acknowledging what's going on and plowing on with your interview/performance will gain far more respect from the audience IF you can pull it off. That's a BIG IF. When I was a young green comedian, I would bail with "save" lines the second I sensed things going south. The reason I did this is you can get quick laughs with a "save" line because the audience thinks, "Phew, he knows this isn't going well, and he's OK with it. He's telling us so." The problem is "save" lines don't build any respect with your audience. I know I'm going to get a lot of flack with some of my comedian friends who make "save" lines a core part of their act, but I don't think it's a good idea if you want to build audience respect. If you're confident with what you're doing, keep plowing ahead with the intent of winning the audience back the good 'ole fashion way--with your talent. I remember performing in a very noisy music nightclub in between musical acts with a comedian friend of mine, Derrick Leonard. Derrick was a great comic (he stopped performing like me). That night the audience was unruly. When I performed, I pulled a billion "save" lines (I was very green), but when Derrick performed, he just maintained focus and continued on with his act. Eventually, after about five minutes the audience finally came around to Derrick and he won them over. When you walk off stage, that's definitely the way you want to be perceived. Still, I understand the tendency to acknowledge what's going on with a "save" line. It will get you out of an immediate jam and breathe a sense of relief across the whole room. But it doesn't build your brand in the long run. Get quieter This is a little known trick made popular by comedian Robert Schimmel. When the audience gets loud, there's a tendency to try to shout over them and feel that you're going to win because you've got a mike and an amplification device. This doesn't work unless you are by nature a very loud performer. Even then, you're playing an extremely dangerous game. You better have some winning bits up your sleeve to succeed at the yelling game. Instead of yelling, do what Schimmel does and get unbelievably quiet. When you start talking very quietly the audience will quiet down to hear what you have to say. It works, but for it to work, you have to commit to it. Keep doing it and the audience will eventually quiet down. They want to hear what you're saying. Don't ask the audience to quiet down Nothing screams, "I have no control over the audience" than saying to them, "Hey guys, shut up." Again, like the "save" line, it's the impulse reaction. Instead of asking for quiet, pause for a very long time-an uncomfortably long time, look at the audience, and then continue on. Try the quiet trick too if you like. Talk to one member of the audience as if they're representing everyone While I suggest in some occasions that you should not acknowledge what's going on, that doesn't mean you shouldn't talk to the audience. Pick one person in front who isn't causing a ruckus and ask them if they have a burning question they'd like to ask. Get personal with them. Ask what they do for a living. Ask them what they hope to get out of the talk. If they haven't gotten what they were looking for, now you know what the next line of questioning should be. Start asking those questions and then go back to that person. Ask him/her, "Did we answer your question? Anything more?" That's my advice from my former comedian's perspective. When I moved into tech journalism I attended many industry conferences and participated in or witnessed many panel discussions. I truly believe that a poor panel is the moderator's fault, and after witnessing so many poor panel discussions I wrote an article entitled "More Schmooze, Less Snooze: How to Deliver 'The Most Talked About' Conference Session." (download PDF) It's got advice for moderators, panelists, and even attendees. Read it now before you become the next Sarah Lacy story. And here's me from my stand up days. ]]>
    276 2008-03-11 01:38:37 2008-03-11 05:38:37 open open how-to-deal-with-rough-crowds-a-stand-up-comics-advice-for-sarah-lacy publish 0 0 post 0 _edit_lock 1234888050 _edit_last 1 aktt_notify_twitter no 6660 beth@bethschumann.com http://www.bethschumann.com 70.231.242.53 2008-03-12 14:00:05 2008-03-12 18:00:05 1 0 0 6638 wade.rockett@gmail.com http://rockettscience.com 204.149.81.4 2008-03-11 15:44:07 2008-03-11 19:44:07 1 0 0 6639 david@davidspark.com http:// 69.17.119.78 2008-03-11 16:00:58 2008-03-11 20:00:58 1 0 1 6641 bill@sitein.com http://sitein.com/blog 64.81.77.99 2008-03-11 23:06:34 2008-03-12 03:06:34 1 0 0 6621 david.mullings@gmail.com http://www.realvibez.com 74.164.72.34 2008-03-11 09:28:55 2008-03-11 13:28:55 1 0 0 6635 ellisafeinstein@yahoo.com 69.109.112.17 2008-03-11 12:38:59 2008-03-11 16:38:59 1 0 0 6636 rainmakerty@yahoo.com http://retrainyourbrain.blogspot.com/ 72.91.190.13 2008-03-11 13:00:06 2008-03-11 17:00:06 1 0 0 14698 http://www.sparkminute.com/?p=393 65.38.178.7 2008-07-31 15:04:22 2008-07-31 19:04:22 1 pingback 0 0 70181 http://www.sparkminute.com/2009/08/20/social-media-gurus-and-bloggers-are-egotistical-jerks/ 208.42.238.170 2010-05-04 12:37:55 2010-05-04 16:37:55 1 pingback 0 0
    "Rock Band" video with Scoble, Adelson, McClure http://www.sparkminute.com/2008/03/11/rock-band-video-with-scoble-adelson-mcclure/ Tue, 11 Mar 2008 20:51:40 +0000 http://www.sparkminute.com/?p=278 Robert Scoble, Jay Adelson, Dave McClure, Randi Zuckerberg, Neha, Rana, and more of us went to the Revision3 studios and recorded a silly rock video called "Rock Band" about the video game of the same name, yet sung to the tune of "Roxanne" by The Police. Randi wrote a really funny parody. And the rendition is dead on because it's performed by Brooks Lundy of The Police cover band, Stung. The video got Valleywagged. NOTE: The video sometimes has a hard time playing here and through Revision3. If you want, you can also watch it here via YouTube. ]]> 278 2008-03-11 16:51:40 2008-03-11 20:51:40 open open rock-band-video-with-scoble-adelson-mcclure publish 0 0 post 0 7814 anoma@baatzconsulting.com http://baatzconsulting.com 208.114.32.251 2008-04-14 23:56:17 2008-04-15 03:56:17 1 0 0 7804 ellisafeinstein@yahoo.com 69.109.114.135 2008-04-14 18:24:51 2008-04-14 22:24:51 1 0 0 7801 simpsonianinstitution@yahoo.com http://LordofLaughs.co, 69.201.159.121 2008-04-14 15:08:47 2008-04-14 19:08:47 1 0 0 6658 sfgutman@gmail.com 166.124.98.21 2008-03-12 11:33:33 2008-03-12 15:33:33 1 0 0 70106 http://www.sparkminute.com/2010/03/18/my-favorite-videos-from-sxsw/ 208.42.238.170 2010-03-18 19:26:06 2010-03-18 23:26:06 1 pingback 0 0 TOMORROW (Friday): Squawking on Alec Sanders' Squawk Box http://www.sparkminute.com/2008/03/13/tomorrow-friday-squawking-on-alec-sanders-squawk-box/ Thu, 13 Mar 2008 16:07:12 +0000 http://www.sparkminute.com/?p=279 Alec Saunders, host of the podcast, the SquawkBox. It's a daily morning podcast that anyone can join in and participate in via conference call. All you have to do is be a member of Facebook and install the Free Conference Call application. You'll have to register with your mobile phone number. The application alerts you about upcoming calls by sending an SMS to your phone just before the call. But you don't have to call from your mobile phone. You can call from a landline or from your computer. Once you've installed the application, here's the invite to join us on the call. The call is tomorrow, Friday, March 14th at 8am Pacific, 11am Eastern. Call lasts from 30-40 minutes. Tomorrow's guest: Patrick Kearney of the PJK Podcast and the VP of Technology and Platforms for Participant Productions Tomorrow's subjects: 1. Twitter is the digital peanut gallery - The Zuckerberg-Lacy fiasco at SXSW showed how Twitter has allowed those people in a room to talk collectively about what they're watching, and let those who are "following" them to listen in as well. It's the equivalent of passing notes back in forth in class, but letting everyone know who's not in class. Will this event put event producers and panelists more on their toes? Will they be more prepared? Or should there be a "no Twitter" policy like in class when teachers wouldn't let us pass notes? It's a great topic for our guest Patrick Kearney, because his show, the PJK Podcast constantly poses the question: "Is technology making our lives easier or more difficult?" 2 . Reinventing conferences and panel sessions - We have all suffered through interminably boring conferences and panel sessions. The conference producers do very little to make sure their panels are interesting. They simply leave it all up to the participants in the session. I'm looking for a roundtable of ideas to give a shot in the arm to the conference industry. What are some new and inventive ideas to make conferences more interesting and engaging? Most of our conference call participants have been moderators, speakers, or panelists at conferences. They should all have some valuable input. In addition, it's a subject near and dear to my heart as I've written a few pieces of this very subject. 3. Hulu launches. Should iTunes be worried? - They said iTunes couldn't be defeated, but the launch of Hulu is ushering in a new model for video distribution. Sure it doesn't have the iTunes-iPod connection, but it does have some great content, and it's for free. Will it work? Are you watching? From the development side of a film production company, Patrick Kearney will offer his viewpoint on what it takes to launch a site incorporating video. I look forward to talking with all of you at 8 AM Pacific / 11 AM Eastern on the SquawkBox]]> 279 2008-03-13 12:07:12 2008-03-13 16:07:12 open open tomorrow-friday-squawking-on-alec-sanders-squawk-box publish 0 0 post 0 A great example of conference follow up http://www.sparkminute.com/2008/03/13/a-great-example-of-conference-follow-up/ Fri, 14 Mar 2008 03:17:33 +0000 http://www.sparkminute.com/?p=280 How to “Web 2.0-Enable” your Live Event (PDF), you know I'm a huge fan of taking advantage of new media and social media tools to extend the value of the conference before, during, and after the event. But it's not just using the tools, it's how you communicate them to the audience. Last night I attended SF New Tech, a monthly forum for Web 2.0 start ups to showcase their new products. Last night five companies presented their five minute demos and stayed on stage answering five minutes of questions.SF New Tech Today, I received this follow up email from the producer of the event, Myles Weissleder. This message obviously went out to everyone who attended the event.
    Hey there David - Great event last night, huh? Here are some pretty heady links. In order of importance: Please rate the 3.12 event so we can all do a better job: http://sfnewtech.com/feedback/ ... and feel free to watch the ratings in realtime! http://sfnt.wufoo.com/reports/ratings-for-31208-/ 60-second spots are up! Track down that lead! http://sfnt.wufoo.com/reports/60-second-spots-31208/ (Password is mighty) Pictures are up! Go tag yourselves and your friends! http://www.flickr.com/tags/sfnt Join us on 3/19! Online Video @ Dolby Labs, Moderated by Rafe Needleman from Webware.com http://031908sfnt.eventbrite.com Check out our new site! http://www.sfnewtech.com [Big up thanks to Tractor Design for the much needed facelift. http://www.tractor.tv -- Where there is no reverse. Woohoo!] And ... big up thanks for being you. See you soon. Cheers, Myles Weissleder SF New Tech
    Why is that such a great follow up email?
    1. It was personal and it came from the producer of the show. It's not some generic organization name or some lowly flack at a PR firm.
    2. It had a casual reference to the previous night's event.
    3. It's packed with valuable follow up links with information about the people there. The links aren't hidden in HTML code but there for me to either click on or copy and paste.
    4. He has photos to let us remember the night and invites us to tag ourselves and our friends.
    5. He invites us to and reminds us about the next event.
    6. It's short and he eliminates all the nonsense verbiage that no one cares about.
    Kudos to Myles for putting on a great event, but better that he knows about successful follow up. Congrats.]]>
    280 2008-03-13 23:17:33 2008-03-14 03:17:33 open open a-great-example-of-conference-follow-up publish 0 0 post 0 6777 mcramer@surfcanyon.com http://www.SurfCanyon.com 69.181.31.184 2008-03-15 21:40:14 2008-03-16 01:40:14 1 0 0
    Photos from the Revision3 Rock Band shoot http://www.sparkminute.com/2008/03/14/photos-from-the-revision3-rock-band-shoot/ Fri, 14 Mar 2008 18:02:29 +0000 http://www.sparkminute.com/?p=282 Revision3 put up a slew of photos from our shoot for the Rock Band video. If you haven't seen the silliest geek-inspired rock fest, watch it now. ]]> 282 2008-03-14 14:02:29 2008-03-14 18:02:29 open open photos-from-the-revision3-rock-band-shoot publish 0 0 post 0 6745 schu@stephaniechu.com http://www.stephaniechu.com 64.71.17.189 2008-03-14 14:13:47 2008-03-14 18:13:47 1 0 0 Today's SquawkBox-Is Twittering rude, improving conferences, and the force of Hulu http://www.sparkminute.com/2008/03/15/todays-squawkbox-is-twittering-rude-improving-conferences-and-the-force-of-hulu/ Sat, 15 Mar 2008 05:34:33 +0000 http://www.sparkminute.com/?p=281 Alec Saunders on the daily SquawkBox today. We had a very lively discussion today on the SquawkBox. Is twittering during a conference session considered rude? Will it put panel attendees and moderators more on their toes? We got a very lively discussion about the value of Twitter during live events and whether it's rude. But now conferences are putting their Twitter feeds up on the big screen for everyone to see. Maybe that will make them less rude, but still keep the panelists accountable for their actions on stage. Like a information ticker on CNN, it adds another dimension of content for the show. The discussion of Twitter dovetailed us nicely into a discussion about conferences in general. We've all been to them and we've all spoken at them and there was lots of advice on what makes a good session. Effective use or no use of PowerPoint (see DEMO) and truly being a passionate speaker (see TED). I think we got completely exhausted by the third topic, Hulu. Will it be a force in the online video viewing space? Patrick Kearney of Participant Productions who has experience launching video enabled sites had the greatest in the trenches experience to speak about Hulu and the competition. Listen to the lively discussion. [audio:http://saunderslog.com/podpress_trac/web/3884/0/Squawk_box_mar_14.mp3] ]]> 281 2008-03-15 01:34:33 2008-03-15 05:34:33 open open todays-squawkbox-is-twittering-rude-improving-conferences-and-the-force-of-hulu publish 0 0 post 0 enclosure http://saunderslog.com/podpress_trac/web/3884/0/Squawk_box_mar_14.mp3 16071428 audio/mpeg Tom Foremski of SVW on pitching your company in 60 seconds http://www.sparkminute.com/2008/03/15/tom-foremski-of-svw-on-pitching-your-company-in-60-seconds/ Sat, 15 Mar 2008 23:10:28 +0000 http://www.sparkminute.com/?p=283 SiliconValleyWatcher at a party over at The Conversation Group. We started talking about his Silicon Valley Minute and why it's important to be able to pitch your company in less than 60 seconds. If not, go back and try again.
    ]]>
    283 2008-03-15 19:10:28 2008-03-15 23:10:28 open open tom-foremski-of-svw-on-pitching-your-company-in-60-seconds publish 0 0 post 0 6776 miiko@pinkmoxie.com http://www.pinkmoxie.com 68.2.77.95 2008-03-15 20:54:27 2008-03-16 00:54:27 1 0 0
    New communications tools doesn't give you the right to be rude http://www.sparkminute.com/2008/03/17/new-communications-tools-doesnt-give-you-the-right-to-be-rude/ Mon, 17 Mar 2008 04:03:42 +0000 http://www.sparkminute.com/?p=284 PJK PodcastPatrick Kearney, a good friend of mine and host of the PJK Podcast, just recorded his latest episode discussing the rudeness that ensued as a result of the Twitter peanut gallery that arose during the Zuckerberg-Lacy interview at SXSW. I highly recommend you subscribe to Patrick's podcast. In each episode he talks about the never-ending debate, "Is technology making our lives better or more difficult?" He was inspired to record this episode after I interviewed him as a substitute host on Alec Saunders' SquawkBox. Listen here, or on his site. [audio:http://www.pjk.net/wordpress/podpress_trac/web/135/0/080315_PJKpodcast.mp3] ]]> 284 2008-03-17 00:03:42 2008-03-17 04:03:42 open open new-communications-tools-doesnt-give-you-the-right-to-be-rude publish 0 0 post 0 enclosure http://www.pjk.net/wordpress/podpress_trac/web/135/0/080315_PJKpodcast.mp3 6117471 audio/mpeg Susan can't cope with Daylight Savings http://www.sparkminute.com/2008/03/18/susan-cant-cope-with-daylight-savings/ Tue, 18 Mar 2008 22:39:47 +0000 http://www.sparkminute.com/?p=285 And here's a bit my comic friend Robert Mac does about Daylight Savings time.
    ]]>
    285 2008-03-18 18:39:47 2008-03-18 22:39:47 open open susan-cant-cope-with-daylight-savings publish 0 0 post 0
    VIDEO: David Meerman Scott on promoting through new media http://www.sparkminute.com/2008/03/20/video-david-meerman-scott-on-promoting-through-new-media/ Thu, 20 Mar 2008 14:34:12 +0000 http://www.sparkminute.com/?p=286 The New Rules of Marketing and PR. It's the top selling marketing book right now and he travels all over the world giving his one day seminars on the subject. Through my browsing online, we met virtually, connected via Twitter and after his Twitter message saying, "I'm flying to San Francisco tomorrow" we ended up having dinner. I asked him to give me one great example of new media promotions, and here's his response. ]]> 286 2008-03-20 10:34:12 2008-03-20 14:34:12 open open video-david-meerman-scott-on-promoting-through-new-media publish 0 0 post 0 VIDEO: Using Topix to connect people in your locale http://www.sparkminute.com/2008/03/20/video-using-topix-to-connect-people-in-your-locale/ Thu, 20 Mar 2008 14:39:44 +0000 http://www.sparkminute.com/?p=287 Under the Radar conference. I met Amy Dalton of Topix, a service that allows you to create microsites for discussions on any topic. I was not too surprised to find out that the most popular microsites are on very very local news. Here's Amy's response. BTW, I also got a great snippet of Matthew Snyder from ADObjects talking about the need for Wi-Fi on every single mobile device.]]> 287 2008-03-20 10:39:44 2008-03-20 14:39:44 open open video-using-topix-to-connect-people-in-your-locale publish 0 0 post 0 VIDEO: Wi-Fi should be built onto every mobile device http://www.sparkminute.com/2008/03/20/video-wi-fi-should-be-built-onto-every-mobile-device/ Thu, 20 Mar 2008 14:43:51 +0000 http://www.sparkminute.com/?p=288 ADObjects last night at a pre-party for the Under the Radar conference. We got to talking about Wi-Fi on handsets and how he thinks it's going to be ubiquitous. I don't think carriers are going to allow it. That was our debate. Make sure you also catch my video with Amy Dalton of Topix. We talk about using Topix for really local news.]]> 288 2008-03-20 10:43:51 2008-03-20 14:43:51 open open video-wi-fi-should-be-built-onto-every-mobile-device publish 0 0 post 0 VIDEO: Jeff Pulver on bringing the social Web to real life http://www.sparkminute.com/2008/03/20/video-jeff-pulver-on-bringing-the-social-web-to-real-life/ Thu, 20 Mar 2008 22:30:23 +0000 http://www.sparkminute.com/?p=289 Jeff Pulver's breakfast today and he had us all play a game where we wrote little notes on stickers and tagged each other. By the end of the morning we were all "wearing" what others had tagged us. ]]> 289 2008-03-20 18:30:23 2008-03-20 22:30:23 open open video-jeff-pulver-on-bringing-the-social-web-to-real-life publish 0 0 post 0 VIDEO: Jeff Pulver on the death of video search http://www.sparkminute.com/2008/03/20/video-jeff-pulver-on-the-death-of-video-search/ Thu, 20 Mar 2008 22:36:10 +0000 http://www.sparkminute.com/?p=290 Jeff Pulver, the most overly excited human being I know, started talking about what he believes to be the death of video search. He argues it's all about discovery. I agree there's a lot of discovery in video search, but there's still search. He also used this video to plug his new venture PrimeTimeRewindTV, a cube like interface that lets you watch top programming on different channels. TechCrunch has a write up on it. See the other Jeff Pulver video I shot this morning. ]]> 290 2008-03-20 18:36:10 2008-03-20 22:36:10 open open video-jeff-pulver-on-the-death-of-video-search publish 0 0 post 0 VIDEO: Audience shakes macaroni boxes at Purim http://www.sparkminute.com/2008/03/21/video-audience-shakes-macaroni-boxes-at-purim/ Fri, 21 Mar 2008 17:43:37 +0000 http://www.sparkminute.com/?p=291 ]]> 291 2008-03-21 13:43:37 2008-03-21 17:43:37 open open video-audience-shakes-macaroni-boxes-at-purim publish 0 0 post 0 If big news about your company breaks the day before you speak at an event, be prepared to talk about it http://www.sparkminute.com/2008/03/26/if-big-news-about-your-company-breaks-the-day-before-you-speak-at-an-event-be-prepared-to-talk-about-it/ Wed, 26 Mar 2008 04:02:21 +0000 http://www.sparkminute.com/?p=292 Jambase at the Snap 2.0 Summit in San Francisco. It's a conference about monetizing social media applications. Julie had a funny comment about the Bebo representative that spoke on one of the panels. ]]> 292 2008-03-26 00:02:21 2008-03-26 04:02:21 open open if-big-news-about-your-company-breaks-the-day-before-you-speak-at-an-event-be-prepared-to-talk-about-it publish 0 0 post 0 VIDEO: Pitching GirlsGoneGeek.tv http://www.sparkminute.com/2008/04/01/video-pitching-girlsgonegeektv/ Tue, 01 Apr 2008 06:41:07 +0000 http://www.sparkminute.com/?p=293 GirlsGoneGeek.tv. She gives a great elevator pitch as to why you and I should listen and watch her show. ]]> 293 2008-04-01 02:41:07 2008-04-01 06:41:07 open open video-pitching-girlsgonegeektv publish 0 0 post 0 THURSDAY (4/3): Join me live on the Squawk Box http://www.sparkminute.com/2008/04/01/thursday-43-join-me-live-on-the-squawk-box/ Tue, 01 Apr 2008 16:58:38 +0000 http://www.sparkminute.com/?p=294 Alec Saunders for Thursday’s Squawk Box (April 3rd) at 11am Eastern/8am Pacific. We do the call completely through Facebook using the Free Conference Calling application. You'll need to install that first to join in on the show. Our guest is Sam Levin, the on-air/podcast host/technologist for Cool Mac/Tech Picks, Inside Mac Radio/TV and he’s also a consultant in the emerging technology industry. We’ve got three great subjects:
    1. Capitalizing on Twitter. Twittertising, TwitterCoupons, and TweetDeals. These are deals and advertising that can only be found in your Twittersphere.
    2. Which online social networks make sense for your organization? David Spark just finished up a story for PCWorld.com entitled “Ten Steps to Getting you Up and Running with Business Social Networking.” One of the issues is finding those communities that are right for your sphere. What works for you?
    3. GetSatisfaction.com – It appears that getsatisfaction.com is a great community site revolving around products people care about. It involves users and employees that work at the company whose product or service you’re using.
    Join us for the conversation on Thursday at 11am Eastern/8am Pacific. Make sure you install the Free Conference Calling Facebook application first. ]]>
    294 2008-04-01 12:58:38 2008-04-01 16:58:38 open open thursday-43-join-me-live-on-the-squawk-box publish 0 0 post 0 7322 johnfurrier@gmail.com http://furrier.org 67.188.115.200 2008-04-02 12:53:59 2008-04-02 16:53:59 1 0 0
    VIDEO: Valerie and Sandra from the Vino Diaries http://www.sparkminute.com/2008/04/01/video-valerie-and-sandra-from-the-vino-diaries/ Wed, 02 Apr 2008 00:19:19 +0000 http://www.sparkminute.com/?p=295 Vino Diaries today with Valerie Combs and Sandra Ponce de Leon of Buzzlogic at the District wine bar in San Francisco. The actual episode will appear next week, but here's a sneak preview of the host and producer talking about their show. ]]> 295 2008-04-01 20:19:19 2008-04-02 00:19:19 open open video-valerie-and-sandra-from-the-vino-diaries publish 0 0 post 0 Podcast: The Squawk Box with Sam Levin http://www.sparkminute.com/2008/04/03/podcast-the-squawk-box-with-sam-levin/ Thu, 03 Apr 2008 19:09:33 +0000 http://www.sparkminute.com/?p=296 The Squawk Box we had Sam Levin to join us on a discussion about offering coupons through Twitter and business social networking. Here are some issues that came up in our discussion.
    • Will following a company on Twitter that's constantly offering your coupons cause you to stop following them? Like with any editorial publication, what's the breakdown of information and advertising? Sam's launching coupons next week with Case Mate.
    • If you're going to offer Twitter-only coupons, they need to be special only via that avenue. The coupons available through Twitter can't be found anywhere else. This is true with other new media coupons. For example, coupons through mobile devices have to be special only through that communications medium. You shouldn't be able to see those same coupons in the Sunday circular.
    • Where do you go to engage in business social networking? While we're all aware of the big social networks like Facebook and LinkedIn, you need to ask the people in your industry who are connected where they go to engage.
    • GetSatisfaction.com is offering a platform for B2C companies to engage with their consumers. It seems to be an active environment. Is this the right answer? Can you drag people into a new social network like this and get them involved? If your product is viral enough or there's a community around it where people get value out of the product learning from others, then yes, you can drag them. But you need to know your audience.
    • Capable Networks is similar to GetSatisfaction, but geared more towards a B2B audience.
    • And we all agreed that Robert Scoble is an anomaly (especially while at Microsoft) when it comes to leading voices at companies.
    Listen to the whole show. [audio:http://saunderslog.com/podpress_trac/web/3931/0/Squawk_box_apr_03.mp3] ]]>
    296 2008-04-03 15:09:33 2008-04-03 19:09:33 open open podcast-the-squawk-box-with-sam-levin publish 0 0 post 0 enclosure http://saunderslog.com/podpress_trac/web/3931/0/Squawk_box_apr_03.mp3 12400283 audio/mpeg _edit_lock 1236534618 _edit_last 1 aktt_notify_twitter no 7340 keithnewman2@mac.com http://www.imatool.com 63.82.8.2 2008-04-03 17:52:46 2008-04-03 21:52:46 1 0 0
    Who's funnier? David Spark or David Sparks? http://www.sparkminute.com/2008/04/04/whos-funnier-david-spark-or-david-sparks/ Sat, 05 Apr 2008 01:11:54 +0000 http://www.sparkminute.com/?p=297 David Sparks who surprisingly looks a lot like and poses like Jerry Seinfeld.
    Jerry SeinfeldDavid Sparks

    Even though I no longer perform stand up comedy professionally, I thought I'd throw an unrequested and obviously skewed (because it's my site and you're my audience) Last Comic Standing challenge. Who do you think is funnier?

    Is it David Sparks?

    Or is it me, David Spark?
    You make the call.
    Opinion Polls & Market Research

    ]]> 297 2008-04-04 21:11:54 2008-04-05 01:11:54 open open whos-funnier-david-spark-or-david-sparks publish 0 0 post 0 7510 tessie.c@sbcglobal.net http://tessie.com 75.55.124.51 2008-04-08 10:59:38 2008-04-08 14:59:38 1 0 0 7407 wordwar@aol.com 69.76.187.142 2008-04-05 17:40:18 2008-04-05 21:40:18 1 0 0 7457 pjk_webmail@pjk.net http://www.pjk.net 76.87.252.77 2008-04-06 14:41:29 2008-04-06 18:41:29 1 0 0 7488 thumbarger@mycatalyze.org http://www.mycatalyze.org 71.5.166.19 2008-04-07 12:58:57 2008-04-07 16:58:57 1 0 0 7489 david@davidspark.com http:// 75.17.117.52 2008-04-07 13:19:42 2008-04-07 17:19:42 1 0 1 7617 nicolas.schriver@gmail.com http://schrivers.blogspot.com 66.92.4.73 2008-04-10 15:46:14 2008-04-10 19:46:14 1 0 0 47716 rawswar@hotmail.com 24.252.158.41 2009-03-04 16:41:56 2009-03-04 20:41:56 1 0 0 Jerry Seinfeld http://www.sparkminute.com/2008/04/04/whos-funnier-david-spark-or-david-sparks/jerry-seinfeld/ Sat, 05 Apr 2008 18:59:06 +0000 http://www.sparkminute.com/wp-content/uploads/2008/04/seinfeldsmall.JPG 299 2008-04-05 14:59:06 2008-04-05 18:59:06 open open jerry-seinfeld inherit 297 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/04/seinfeldsmall.JPG _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/04/seinfeldsmall.JPG _wp_attachment_metadata a:5:{s:5:"width";i:200;s:6:"height";i:250;s:14:"hwstring_small";s:22:"height='96' width='76'";s:4:"file";s:100:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/04/seinfeldsmall.JPG";s:5:"thumb";s:27:"seinfeldsmall.thumbnail.JPG";} VIDEO: Guy offers free hugs in San Francisco http://www.sparkminute.com/2008/04/06/video-guy-offers-free-hugs-in-san-francisco/ Mon, 07 Apr 2008 03:58:22 +0000 http://www.sparkminute.com/?p=300 Below is a copy of his rationale for doing this per the slip of paper he handed me. I'm retyping it here verbatim.

    Who is this guy and what is he doing offering FREE HUGS ? My name is Gregory Coates and I am here today to show you that I LOVE YOU~! We live in a time where the media bombards us with all kinds of negative information about the "bad" in the world. Sometimes, as a single individual, I feel powerless to do anything about this. I am a firm believer in the human spirit and our ability to show one another that we are all connected. Connected to each other, to our beautiful Mother Earth, to a Creator...known to us by so many wonderful names. I am here today to show you and to tell you that... I MAY NOT KNOW YOU BUT I LOVE YOU~!!! I ask for nothing other than that you pass this LOVE along to 3 people today...pay it forward as it were. You can do this with just a smile, a helping hand, a kind word or yes...even a HUG! I would love to hear from you and have you tell me what you think about what I am saying here. If you received a HUG today...What did it do for you? How did it make you feel? Did you feel better after receiving and giving a HUG? You can reach me email at my email address which is hugsandloveforall@yahoo.com. I wish you LOVE, PEACE and may you always have enough~! Love, Gregory
    And that's why I love this city. A man can hold up a giant FREE HUGS sign for two hours in the middle of downtown San Francisco, and we let him! Gregory Coates could be San Francisco's next Frank Chu.]]>
    300 2008-04-06 23:58:22 2008-04-07 03:58:22 open open video-guy-offers-free-hugs-in-san-francisco publish 0 0 post 0 podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:2:"No";s:12:"itunes:block";s:2:"No";} 7664 tinawackford@sbcglobal.net 66.125.97.2 2008-04-11 14:18:48 2008-04-11 18:18:48 1 0 0 7491 sponcedeleon@buzzlogic.com http://www.buzzlogic.com 208.178.63.106 2008-04-07 17:59:25 2008-04-07 21:59:25 1 0 0 7494 stevenbidwell@yahoo.com 66.65.117.23 2008-04-07 21:43:09 2008-04-08 01:43:09 1 0 0 12699 schu@stephaniechu.com http://www.twitter.com/mari1ee 67.174.220.176 2008-07-08 00:16:57 2008-07-08 04:16:57 1 0 0
    VIDEO: Appearance on the Vino Diaries http://www.sparkminute.com/2008/04/07/video-appearance-on-the-vino-diaries/ Mon, 07 Apr 2008 22:00:13 +0000 http://www.sparkminute.com/?p=301 Vino Diaries (plus they work at Buzzlogic), had me on their show last week and here it is to watch. You may have seen them earlier in my "behind the scenes" video "The Making of the Vino Diaries."
    ]]>
    301 2008-04-07 18:00:13 2008-04-07 22:00:13 open open video-appearance-on-the-vino-diaries publish 0 0 post 0
    UG corporate video contest http://www.sparkminute.com/2008/04/08/ug-corporate-video-contest/ Tue, 08 Apr 2008 23:35:30 +0000 http://www.sparkminute.com/?p=302 Spark Media Solutions' clients, iRise, makers of application simulation solutions, is conducting a contest to see who can create the best commercial about visualization and iRise. They're awarding $15,000 to the winner and will dole out $2,500 each to the top two runners up. The people who will probably be creating the videos will be customers of iRise because they're so intimately connected with the product. You really have to use iRise and have it part of your environment to see the value in it. And who better to tell the story than customers, the ones most connected with it? Sure, iRise could have hired a video producer to create a corporate video or commercial for them, and it would have looked professional and it would have cost them at least $20,000 if not more. They would have posted it on their site, sent out a press release, and maybe some people would have seen it. But they would never know if that was the best video for the audience. Instead, iRise decided to use that same money as an incentive for others to create a video. Yes, their customers are passionate about their product, but creating video is a royal pain so the only way you're going to get people to spend the time is to throw out some money in a contest. By creating a user generated corporate video contest a whole slew of new benefits open up:
    • Lots of videos instead of one.
    • A little press simply by announcing the contest.
    • Uncover lots of customer stories and customer voices.
    • The best video will rise to the top and prove itself through audience response and company judges.
    • A little more press when you announce the winner of the contest.
    But it isn't all roses and daisies. Creating a user generated corporate video contest can open up your business to a slew of potential problems.
    • No quality control.
    • You might not get one good video.
    • You might not get ONE video.
    • The most popular one might be the one you hate.
    And to clarify a fear that many in corporate America has. Don't fear people creating a negative video about you. That potential problem existed the day you open your doors for business. You don't need to announce a contest. This is a major misnomer in the corporate-sponsored world of UGC. A company doesn't have to authorize the public to create content about them positive or negative. If people are passionate and they want to say something, they'll do it on their own, contest or no contest. Still, if you want some quality content, you need to throw some money out there. Yes, iRise is a client, but Spark Media Solutions had nothing to do with this project. I applaud iRise's effort and I'm eager to see the results. Contest site and the press release.]]>
    302 2008-04-08 19:35:30 2008-04-08 23:35:30 open open ug-corporate-video-contest publish 0 0 post 0
    VIDEO: You better be creating video-Gary Baker, CEO of ClipBlast! http://www.sparkminute.com/2008/04/08/video-you-better-be-creating-video-gary-baker-ceo-of-clipblast/ Wed, 09 Apr 2008 00:21:02 +0000 http://www.sparkminute.com/?p=303 ClipBlast! today at the Video Search Summit in San Francisco. We got to talking about how video is becoming more ubiquitous and that it's showing up in traditional searches like Google Universal search and on Ask.com's search. Gary argues that if you're not creating video you're going to soon become irrelevant as video starts dominating popularity of general search engines. ]]> 303 2008-04-08 20:21:02 2008-04-09 00:21:02 open open video-you-better-be-creating-video-gary-baker-ceo-of-clipblast publish 0 0 post 0 Comedians' breakfast in San Francisco http://www.sparkminute.com/2008/04/13/comedians-breakfast-in-san-francisco/ Sun, 13 Apr 2008 23:38:45 +0000 http://www.sparkminute.com/?p=304 BTW, I finally figured out what Joy, my fiance, was talking about. She was talking about this interview with Jeff Pulver. ]]> 304 2008-04-13 19:38:45 2008-04-13 23:38:45 open open comedians-breakfast-in-san-francisco publish 0 0 post 0 PCWorld article: Get up and running with business social networking http://www.sparkminute.com/2008/04/14/pcworld-article-get-up-and-running-with-business-social-networking/ Mon, 14 Apr 2008 16:09:35 +0000 http://www.sparkminute.com/?p=305 I just wrote an article/"how to guide" for PCWorld.com about getting up and running with business social networking. Here's a sampling of the advice in the article:
    • Do it now, so it’s there for you when you need it.
    • Be on and follow the sites that are integral to your industry. For example, if you're in the wedding industry, be on The Knot. If you're in the restaurant or hospitality industry be on Yelp.
    • Find and remove unwanted and dated scraps of your presence online by searching Google, Spock, and Zoominfo.
    • Follow up on comments on your blog and people who follow you on Twitter. They're hot leads.
    • Attend industry related events. Check calendars and what friends on Facebook are attending. Use a business card scanner and send follow up emails with people you met.
    • Make LinkedIn profile your resume. It ranks high on Google searches, especially when you customize your LinkedIn URL with your name. Fill it out completely, include industry keywords in your description, and get recommendations from your colleagues.
    • Manage the flow of information through RSS (e.g. relevant Technorati searches, Hot discussions via Technorati or other aggregator sites, top blogs in your industry, Twitter feeds, FriendFeeds, status updates on Facebook)
    The purpose of social networking is to either find a solution to a problem you have or be the solution to a problem someone else has. But at the beginning you’ll be giving a lot more than you’ll be receiving. Be patient, you'll see returns.]]>
    305 2008-04-14 12:09:35 2008-04-14 16:09:35 open open pcworld-article-get-up-and-running-with-business-social-networking publish 0 0 post 0 15957 http://www.sparkminute.com/?p=402 65.38.178.7 2008-08-17 21:17:57 2008-08-18 01:17:57 1 pingback 0 0
    VIDEO: Ad:Tech 2008: How to get cost per action (CPA) conversions http://www.sparkminute.com/2008/04/15/video-adtech-2008-how-to-get-cost-per-action-cpa-conversions/ Tue, 15 Apr 2008 23:28:23 +0000 http://www.sparkminute.com/?p=307 CKMG (sounds weirdly like KPMG, but not the same thing), on the show floor at Ad:Tech in San Francisco. They only do CPA (cost per action) advertising. Nothing else. So I asked him, what does it take to set up a successful cost per action campaign. Nothing earth shattering, but it's essentially the basics. Still, you better know these. ]]> 307 2008-04-15 19:28:23 2008-04-15 23:28:23 open open video-adtech-2008-how-to-get-cost-per-action-cpa-conversions publish 0 0 post 0 VIDEO: Ad:Tech 2008: Hanging out on the show floor http://www.sparkminute.com/2008/04/15/video-adtech-2008-hanging-out-on-the-show-floor/ Tue, 15 Apr 2008 23:28:56 +0000 http://www.sparkminute.com/?p=306 ]]> 306 2008-04-15 19:28:56 2008-04-15 23:28:56 open open video-adtech-2008-hanging-out-on-the-show-floor publish 0 0 post 0 VIDEO: Ad:Tech 2008: Fiona hugs a giant cell phone http://www.sparkminute.com/2008/04/15/video-adtech-2008-fiona-hugs-a-giant-cell-phone/ Tue, 15 Apr 2008 23:29:51 +0000 http://www.sparkminute.com/?p=309 eBuddy on the show floor at Ad:Tech in San Francisco. ]]> 309 2008-04-15 19:29:51 2008-04-15 23:29:51 open open video-adtech-2008-fiona-hugs-a-giant-cell-phone publish 0 0 post 0 VIDEO: Ad:Tech 2008: Pay to blog with SocialSpark http://www.sparkminute.com/2008/04/15/video-adtech-2008-pay-to-blog-with-socialspark/ Tue, 15 Apr 2008 23:34:14 +0000 http://www.sparkminute.com/?p=308 SocialSpark on the tradeshow floor at Ad:Tech in San Francisco. I must say that I was a little suspect of the model when I first heard about it. But this interview proved me wrong. ]]> 308 2008-04-15 19:34:14 2008-04-15 23:34:14 open open video-adtech-2008-pay-to-blog-with-socialspark publish 0 0 post 0 VIDEO: Ad:Tech08: Tom Foremski bashes Wells Fargo's "conversation" http://www.sparkminute.com/2008/04/17/adtech08-tom-foremski-bashes-wells-fargos-conversation/ Thu, 17 Apr 2008 16:13:52 +0000 http://www.sparkminute.com/?p=310 Silicon Valley Watcher again yesterday at the Revision3/Kiptronic party at Ad:Tech. He was telling me about his endless Wells Fargo bashing. He's been doing it just to see if they'd respond. They're not, although they've got a discussion board on their own site that says, "Welcome to the Conversation." Here's the other video of Tom Foremski. ]]> 310 2008-04-17 12:13:52 2008-04-17 16:13:52 open open adtech08-tom-foremski-bashes-wells-fargos-conversation publish 0 0 post 0 VIDEO: Ad:Tech08: Jackson West on eBay in a depressed economy http://www.sparkminute.com/2008/04/17/video-adtech08-jackson-west-on-ebay-in-a-depressed-economy/ Thu, 17 Apr 2008 16:30:38 +0000 http://www.sparkminute.com/?p=311 Jackson West at the Revision3/Kiptronic party during Ad:Tech in San Francisco. He just started writing for Valleywag. He was telling me about how eBay said it will help you liquidate your personal assets in a recession. ]]> 311 2008-04-17 12:30:38 2008-04-17 16:30:38 open open video-adtech08-jackson-west-on-ebay-in-a-depressed-economy publish 0 0 post 0 VIDEO: Ad:Tech08: Jim Louderback, CEO of Revision3 on launching shows http://www.sparkminute.com/2008/04/17/video-adtech08-jim-louderback-ceo-of-revision3-on-launching-shows/ Thu, 17 Apr 2008 16:32:55 +0000 http://www.sparkminute.com/?p=312 Revision3 and they've launched a bunch of new shows. I asked him what does it take to launch a new show. ]]> 312 2008-04-17 12:32:55 2008-04-17 16:32:55 open open video-adtech08-jim-louderback-ceo-of-revision3-on-launching-shows publish 0 0 post 0 VIDEO: Ad:Tech08: Do you want to be geotargetted by Looksmart? http://www.sparkminute.com/2008/04/17/video-adtech08-do-you-want-to-be-geotargetted-by-looksmart/ Thu, 17 Apr 2008 16:38:25 +0000 http://www.sparkminute.com/?p=313 Looksmart at Ad:Tech yesterday. Asking him what they were launching new at the company. Peter Shankman is also in the video. ]]> 313 2008-04-17 12:38:25 2008-04-17 16:38:25 open open video-adtech08-do-you-want-to-be-geotargetted-by-looksmart publish 0 0 post 0 VIDEO: Ad:Tech08: Louise Bleakley of Merger Market on the conference http://www.sparkminute.com/2008/04/17/video-adtech08-louise-bleakley-of-merger-market-on-the-conference/ Thu, 17 Apr 2008 16:41:26 +0000 http://www.sparkminute.com/?p=314 Merger Market what she thought of the Ad:Tech conference. ]]> 314 2008-04-17 12:41:26 2008-04-17 16:41:26 open open video-adtech08-louise-bleakley-of-merger-market-on-the-conference publish 0 0 post 0 VIDEO: Ad:Tech08: Pat Houston on different types of content http://www.sparkminute.com/2008/04/17/video-adtech08-pat-houston-on-different-types-of-content/ Thu, 17 Apr 2008 16:44:23 +0000 http://www.sparkminute.com/?p=315 NetShelter is now speaking my language of vendor content. We ran into each other at the Revision3/Kiptronic party during Ad:Tech in San Francisco. ]]> 315 2008-04-17 12:44:23 2008-04-17 16:44:23 open open video-adtech08-pat-houston-on-different-types-of-content publish 0 0 post 0 VIDEO: Ad:Tech08: Pete Cashmore of Mashable on ad platforms http://www.sparkminute.com/2008/04/17/video-adtech08-pete-cashmore-of-mashable-on-ad-platforms/ Thu, 17 Apr 2008 16:51:29 +0000 http://www.sparkminute.com/?p=316 Mashable what he thought the highlight of the Ad:Tech show was. He said since there are hundreds of ad networks and it's hard to differentiate them, the real eye opener of the conference are the platforms that decide the best ad network for you. Dave McClure of Graphing Social Patterns and Andrew Eisner of Retrevo also appear in the video. ]]> 316 2008-04-17 12:51:29 2008-04-17 16:51:29 open open video-adtech08-pete-cashmore-of-mashable-on-ad-platforms publish 0 0 post 0 VIDEO: Ad:Tech08: Learn from crack dealers says Valleywag http://www.sparkminute.com/2008/04/17/video-adtech08-learn-from-crack-dealers-says-valleywag/ Thu, 17 Apr 2008 16:54:43 +0000 http://www.sparkminute.com/?p=317 Valleywag discuss the online ad industry's need to learn more from the relationship between crack dealers and crack users. I should have left the camera rolling and had a discussion about linkbaiting. ]]> 317 2008-04-17 12:54:43 2008-04-17 16:54:43 open open video-adtech08-learn-from-crack-dealers-says-valleywag publish 0 0 post 0 SUMMARY: Thirteen videos from Ad:Tech 08 http://www.sparkminute.com/2008/04/17/summary-twelve-videos-from-adtech-08/ Thu, 17 Apr 2008 17:04:18 +0000 http://www.sparkminute.com/?p=318 Ad:Tech San Francisco 2008. Here's a summary of all the posts. ]]> 318 2008-04-17 13:04:18 2008-04-17 17:04:18 open open summary-twelve-videos-from-adtech-08 publish 0 0 post 0 David Spark on Cranky Geeks /david-spark-on-cranky-geeks-2/ Thu, 17 Apr 2008 23:17:22 +0000 http://www.sparkminute.com/wp-content/uploads/2008/04/davidspark_crankygeeks3.jpg 320 2008-04-17 19:17:22 2008-04-17 23:17:22 open open david-spark-on-cranky-geeks-2 inherit 18446744072501079830 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/04/davidspark_crankygeeks3.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/04/davidspark_crankygeeks3.jpg _wp_attachment_metadata a:5:{s:5:"width";i:450;s:6:"height";i:341;s:14:"hwstring_small";s:23:"height='96' width='126'";s:4:"file";s:110:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/04/davidspark_crankygeeks3.jpg";s:5:"thumb";s:37:"davidspark_crankygeeks3.thumbnail.jpg";} Cranky Geeks on Blockbuster buying Circuit City and severed heads http://www.sparkminute.com/2008/04/17/cranky-geeks-on-blockbuster-buying-circuit-city-and-severed-heads/ Thu, 17 Apr 2008 23:18:35 +0000 http://www.sparkminute.com/?p=319 appearance yesterday on John C. Dvorak's Cranky Geeks show. On the show we discuss Blockbuster's bid to buy Circuit City, social networking for business, and the most offensive video game to play. There's a fun discussion about severed heads at the end of the video. And make sure you check out this behind the scenes footage of John Dvorak NOT being cranky.

    David Spark on Cranky Geeks

    ]]>
    319 2008-04-17 19:18:35 2008-04-17 23:18:35 open open cranky-geeks-on-blockbuster-buying-circuit-city-and-severed-heads publish 0 0 post 0
    John Dvorak NOT Cranky? http://www.sparkminute.com/2008/04/17/john-dvorak-not-cranky/ Thu, 17 Apr 2008 23:26:05 +0000 http://www.sparkminute.com/?p=321 John Dvorak saying on camera he had nothing to complain about, but then Dvorak and Sebastian Rupley (co-crank) started giving me a hard time. This was shot just ten minutes before we recorded Cranky Geeks which you can watch here. ]]> 321 2008-04-17 19:26:05 2008-04-17 23:26:05 open open john-dvorak-not-cranky publish 0 0 post 0 VIDEO: Ad:Tech 08: AdRants sums up the conference http://www.sparkminute.com/2008/04/18/video-adtech-08-adrants-sums-up-the-conference/ Fri, 18 Apr 2008 06:25:51 +0000 http://www.sparkminute.com/?p=322 AdRants, on the last night of the conference. I asked him if he learned anything new and he thought and thought and couldn't think of anything he learned new. So then I asked him, "Well what SHOULD somebody have learned had they come to Ad:Tech?" And he said to get in the conversation and make more interesting panel sessions. To which I responded that you should check out my article, "More Schmooze, Less Snooze: How to Deliver 'The Most Talked About' Conference Session." ]]> 322 2008-04-18 02:25:51 2008-04-18 06:25:51 open open video-adtech-08-adrants-sums-up-the-conference publish 0 0 post 0 Cool and not-so-cool from Web 2.0 Expo 2008 http://www.sparkminute.com/2008/04/23/cool-and-not-so-cool-from-web-20-expo-2008/ Wed, 23 Apr 2008 18:19:56 +0000 http://www.sparkminute.com/?p=323 "cool and not-so-cool" post from last year. Instead of writing multiple posts, I'm going to keep updating this post throughout the next few days. So keep coming back for updates. Cool - SF Expo Ignite II - A series of five-minute presentations where the slides are automatically timed at 15 seconds each. It was a mix bag of quality, but the format definitely put the presenters on their toes and I was really impressed that most of them could maintain their verbal timing with the slides. Below are a few summaries of the good and bad presentations. Cool - David Calkins' presentation on Robots - David Calkins' is the world's biggest robotics geek I know. His ring bearer at his wedding was a robot and his groomsmen were storm troopers. Seriously! I believe his father also dressed up as Darth Vader (not 100% sure of that though). Calkins teaches at SFSU and is also the President of the Robotics Society of America. I attended one of his ROBOlympics events and wrote about it for T3 magazine. His presentation talked about all the ways robots have and will continue to help us in our lives: home entertainment, home security, assisted living, SEX!, robotic cars, robotic bartenders and waiters, manual labor, sports (NASCAR danger without the loss of human life), battlefield robots, and space/underwater exploration. While all of this is impressive, it is us humans who will decide what robots will do. Not-so-cool - James Levy on Medill eats its own dog food - This actually may border on "cool" but for all the wrong reasons. This journalism student had some beef at his school, but couldn't make his argument or keep up with his slides, until the end. He walks on stage with a beer and a script in his hand and he's DRUNK. Or is he? Was it some "turn of the century" 20-something Foster Brooks routine? It wasn't exactly clear. While no one really understood what he was talking about, the big question was, "Was he really drunk?" Cool - Web 3.0 scares me - Apologies for not remembering the name of the woman who gave the presentation, but she's the co-chair of the Web2.0 Expo along with Brady Scott. She gave a great presentation on tech anxiety and why Web 3.0 scares her. It's because the hope of Web 3.0 is that you can just ask a simple question like "Where should I go on vacation?" and through a chain of information and programs, Web 3.0 will deliver an answer. She argued that people are not complete without their social context. She took us through a history of how technology has been trying to "make our lives easier." From kitchen appliances to pancake mix. We've taken it on ourselves to create "food mashups" like sticking things in JELLO. I like to think of "food mashups" as "recipes." But I'm old fashioned that way. Regardless, the advice, which is also good advice for any fiction writer was, "Leave something for your user to figure out for themselves." Cool - Kicking ass - Cathy Sierra's presentation about what it takes to be really good at something. Her advice, which in some cases may seem obvious played like updated "Hints from Heloise" or "lifehacks." To get expertise, one should practice, get sleep, exercise, watch videos of other experts, interview other experts, and reinvest cognitive resources. Then there was something about a vibrator. Cool - Blogtropol.us lounge - Think "press room" but things are actually happening, and great interviews are constantly walking through the door. The Blogtropol.us lounge is a creation of "The Conversation Group," a social media marketing firm. It had the amenities of a press room, but it was buzzing and alive. They had a video interview station, some demos, a Wii to play games, and even a yoga instructor with a bunch of mats (that one I didn't quite understand). I went to the press room, which was just two doors down the hall, and it was like usual, dead. Watch my "Welcome to the Blogtropol.us lounge" video. Not-so-cool - Connectivity - Why, WHY, WHY! is this still an issue at conferences? Sadly, in all the preparation for a conference, getting connectivity and enough of it is often the last decision that's made. And there are always last minute apologies and excuses: 'We were supposed to get four T1 lines, but we only got one and we're now sharing it with the people in the hallway.' Cool - TellMe - These guys have been around for a while but they showed off their new voice-activated information system for BlackBerry devices. Extremely impressive and accurate voice recognition by anyone using the device. I spoke into the device the name of a Mexican burrito joint, Papalote, and it found both locations. From there I can easily get an address, phone number, a map, or directions. Best part, it's free. If you have a BlackBerry you should definitely download and install this application. Cool - Oosah - A Web-based media management application. Sure I can upload all my media and manage it from Oosah. What's really valuable is the ability to bring in media from all your social media applications like YouTube, Picasa, Flickr, and Facebook (more to come soon). You can edit and upload from within Oosah and the media will be updated on the respective social media applications. Cool - Nokia Maps - All the GPS mapping programs are focused on driving directions. Nokia developed a map program designed for walking directions. The quality and usability of the maps is impressive. Watch this video of Lenn Pryor, VP of Marketing for Nokia talk about their maps and a couple of other new announcements including the NGage. Not-so-cool - Not being prepared to present and explain your product - I saw the absolute worst product demonstration in the thirteen years I've been a technology journalist. And I'm going to be polite and NOT mention the name of the company because they are new, less than a year old, and it wouldn't be fruitful to trash them this early on. But I want to tell you the story in this post. Read on. Make sure to watch all my other videos from Web 2.0 Expo plus my post “The Worst Product Demonstration I’ve Ever Seen.”]]> 323 2008-04-23 14:19:56 2008-04-23 18:19:56 open open cool-and-not-so-cool-from-web-20-expo-2008 publish 0 0 post 0 The worst product demonstration I've ever seen http://www.sparkminute.com/2008/04/24/the-worst-product-demonstration-ive-ever-seen/ Thu, 24 Apr 2008 14:05:22 +0000 http://www.sparkminute.com/?p=325 "Cool and not-so-cool from Web 2.0 Expo 2008." I saw the world's worst product demonstration at the Web 2.0 Expo this year. I have seen hundreds if not thousands of product demonstrations over my thirteen years working as a technology journalist. My saying "I've seen the worst one ever" is quite an accomplishment. I don't want to mention the company's name because they are young, a year old, and just learning and it wouldn't provide any value to trash them this early on. I will send a copy of this post to them though so they know, but I wanted to write this post to educate the company in question and others to not make the same mistakes. My bottom line advice to this story is if you're going to spend the money to come to a conference to show off your product, no matter what stage it's in, be prepared to present and explain it. Here's the story: As press, I was invited to a party via email in a suite in a nearby hotel at a convention center. It was early, 4pm. Mistake: The invitation was for Tuesday at 4pm and at around 2pm on Tuesday they sent a retraction email saying whoops, we made a mistake, it's actually on Wednesday, not Tuesday. Hope you can still come. Not everybody checks their email on the conference floor (like me) and I'm sure many people showed up on Tuesday to find a locked door and no one there. Luckily, I didn't go to the conference on Tuesday so I caught the email and planned to show up on Wednesday. Mistake: 4pm on Wednesday was exactly the time the keynotes began and they ran until 6pm. They started a party that competed with the keynotes of the conference. Luckily, I had no interest in attending the keynotes, so I went to the party. I ran into three industry colleagues outside the conference and invited them to come to the party. We arrived, it was a nice small suite, they offered us drinks and some food. Very nice. Mistake: The presentation wasn't up and running when we arrived at the party. Mistake: There was no signage explaining what the company does. In fact, we started making fun of how bad their tag line was. I don't want to mention what it was, but it in essence said, "We're never going to finish this." I'm sure they saw it as "We're always growing" which would pretty much be the definition of ALL companies. We wanted to see a demo of the product because they were so nice to invite us and they were being very cordial hosts. So when the computers were finally up and running, we asked for a demo. Mistake: In an effort to show us an example of their product that pertained to us, the demo presenter asked us what industry were we in. We came to a consensus and just said, "media." He responded, "I don't know much about media. I'll just show you an example in recruiting." It reminded me of my days watching improv performers in Chicago who would yell out, "We'd like a suggestion from the audience." Everyone would shout something out, and they'd respond, "OK, we'll do ______" and it wasn't any of the suggestions that were yelled out. Mistake: We watched the demo presenter type...slowly. He didn't just pull up something canned to show us. And the "recruiting" example he suggested didn't tell us anything more valuable than had he done one on "media." Like watching Bob and Ray do their "Slow Talkers of America" routine, I got frustrated and just asked him, "Can you just pull up a finished example?" No point in showing me how you cooked the pie. Just show me the finished pie. Mistake: The chairman of the company stepped in to try to clarify our confusion when it was obvious the demo presenter was flailing. He didn't help. In fact, he made the situation worse. He was probably the one who trained the presenter (who I'm guessing is an engineer for the company) how to show off the product. All four of us were massively confused and still couldn't understand what the product did and why in any situation anyone would want to use it. We generally understood the category, but we were trying to understand the value of this product in particular. Mistake: They NEVER answered our questions directly. I asked huge softball questions like, "What is it you want me to understand about your product?" and "Why would I use this over this other method?" Mistake: Never show your frustration that people aren't understanding your product. The chairman was obviously frustrated that we weren't "getting it." Once we left all three of us (fourth had left) in the hallway started talking about what a horrible presentation that was and how we couldn't figure out what the product does. The presentation lasted for what seemed like 20 minutes and we still didn't have a clear understanding what they did. I repeat my advice from above. If you're going to spend the money to come to a conference to show off your product, no matter what stage it's in, be prepared to present and explain it. Here's some good advice (on video) from Tom Foremski of Silicon Valley Watcher on pitching your company in 60 seconds. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008.″]]> 325 2008-04-24 10:05:22 2008-04-24 14:05:22 open open the-worst-product-demonstration-ive-ever-seen publish 0 0 post 0 8625 michael@id8.com http://www.id8.com 67.167.1.11 2008-05-01 12:15:25 2008-05-01 16:15:25 1 0 0 8544 joey@joey.com 206.15.80.5 2008-04-30 16:30:02 2008-04-30 20:30:02 1 0 0 8549 david@davidspark.com http:// 75.18.163.58 2008-04-30 16:43:49 2008-04-30 20:43:49 1 0 1 8555 william@heavynova.com http://heavynova.com 66.93.79.67 2008-04-30 19:29:37 2008-04-30 23:29:37 1 0 0 8534 robert@robertmac.com http://www.robertmac.com 216.161.151.250 2008-04-30 14:56:38 2008-04-30 18:56:38 1 0 0 16084 wayne.moore@shaw.ca http://infobc.net 24.69.183.100 2008-08-19 21:37:53 2008-08-20 01:37:53 1 0 0 68167 david@sparkmediasolutions.com http://www.sparkminute.com/ 68.163.191.35 2009-08-22 09:23:34 2009-08-22 13:23:34 1 0 0 68152 jmal1955@yahoo.com 75.189.208.163 2009-08-21 17:32:11 2009-08-21 21:32:11 1 0 0 VIDEO: Web 2.0 Expo 2008: $2100 worth of Pleos http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-2100-worth-of-pleos/ Thu, 24 Apr 2008 14:22:37 +0000 http://www.sparkminute.com/?p=326 Pleo, showed off her collection of seven Pleos (actually valued at around $2450, she says $2100) on display. Make sure to watch all my other videos from Web 2.0 Expo plus my post "Cool and not-so-cool from Web 2.0 Expo 2008" and "The Worst Product Demonstration I've Ever Seen."]]> 326 2008-04-24 10:22:37 2008-04-24 14:22:37 open open video-web-20-expo-2008-2100-worth-of-pleos publish 0 0 post 0 8264 sarah@ugobe.com http://www.pleoworld.com 75.144.18.153 2008-04-24 12:55:32 2008-04-24 16:55:32 1 0 0 Web 2.0 Expo 2008 summary (videos and posts) http://www.sparkminute.com/2008/04/24/web-20-expo-2008-summary-videos-and-posts/ Thu, 24 Apr 2008 14:29:20 +0000 http://www.sparkminute.com/?p=327
  • Cool and not-so-cool from Web 2.0 Expo 2008
  • The Worst Product Demonstration I’ve Ever Seen
  • AUDIO: Web 2.0 Expo wrap up on Green 960
  • VIDEO: Web 2.0 Expo 2008: Robert Scoble explains Microsoft’s Mesh Networking
  • VIDEO: Web 2.0 Expo 2008: $2100 worth of Pleos
  • VIDEO: Web 2.0 Expo 2008: Welcome to the Blogtropol.us lounge
  • VIDEO: Web 2.0 Expo 2008: Rafe Needleman on finding Web 2.0 services that people will pay for
  • VIDEO: Web 2.0 Expo 2008: Clay Shirky on continuing collective action through social networking
  • VIDEO: Web 2.0 Expo 2008: Dan Farber of CNET about Web 2.0 reaching middle age
  • VIDEO: Web 2.0 Expo 2008: Dave Mathews on social networking through email?
  • VIDEO: Web 2.0 Expo 2008: John Furrier and Ross Mayfield
  • VIDEO: Web 2.0 Expo 2008: Kara Swisher on the “Advertising of course” business model
  • VIDEO: Web 2.0 Expo 2008: Sam Lawrence breaks his leg from Twittering
  • VIDEO: Web 2.0 Expo 2008: Lenn Pryor on the latest from Nokia
  • VIDEO: Web 2.0 Expo 2008 - Matt Cutts on exploiting the Web’s loopholes
  • ]]>
    327 2008-04-24 10:29:20 2008-04-24 14:29:20 open open web-20-expo-2008-summary-videos-and-posts publish 0 0 post 0
    VIDEO: Web 2.0 Expo 2008 - Matt Cutts on exploiting the Web's loopholes http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-matt-cutts-on-exploiting-the-webs-loopholes/ Thu, 24 Apr 2008 14:44:00 +0000 http://www.sparkminute.com/?p=328 Matt Cutts, who manages Web spam at Google, sat down for an informal speed questioning round. He's really smart and always eager to offer up some advice here on dealing with shutting down people trying to capitalize on the Web's loopholes. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 328 2008-04-24 10:44:00 2008-04-24 14:44:00 open open video-web-20-expo-2008-matt-cutts-on-exploiting-the-webs-loopholes publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008 - Lenn Pryor on the latest from Nokia http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-lenn-pryor-on-the-latest-from-nokia/ Thu, 24 Apr 2008 14:59:23 +0000 http://www.sparkminute.com/?p=329 Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 329 2008-04-24 10:59:23 2008-04-24 14:59:23 open open video-web-20-expo-2008-lenn-pryor-on-the-latest-from-nokia publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Sam Lawrence breaks his leg from Twittering http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-sam-lawrence-breaks-his-leg-from-twittering/ Thu, 24 Apr 2008 15:51:16 +0000 http://www.sparkminute.com/?p=330 Jive Software breaks his leg from Twittering (YES!) but makes lemonade out of lemons and sells sponsorship on his wheelchair. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 330 2008-04-24 11:51:16 2008-04-24 15:51:16 open open video-web-20-expo-2008-sam-lawrence-breaks-his-leg-from-twittering publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Kara Swisher on the "Advertising of course" business model http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-kara-swisher-on-the-advertising-of-course-business-model/ Thu, 24 Apr 2008 15:54:37 +0000 http://www.sparkminute.com/?p=331 AllThingsD and the Wall Street Journal. We were talking about business models of companies and it's important that all are put up to the same scrutiny, even if they are Web 2.0 successes. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 331 2008-04-24 11:54:37 2008-04-24 15:54:37 open open video-web-20-expo-2008-kara-swisher-on-the-advertising-of-course-business-model publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: John Furrier and Ross Mayfield http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-john-furrier-and-ross-mayfield/ Thu, 24 Apr 2008 16:02:05 +0000 http://www.sparkminute.com/?p=332 Ross Mayfield of SocialText and John Furrier talked about what they liked at the Web 2.0 Expo. Fireball was Ross' favorite. Blue Whale was John's favorite. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 332 2008-04-24 12:02:05 2008-04-24 16:02:05 open open video-web-20-expo-2008-john-furrier-and-ross-mayfield publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Dave Mathews on social networking through email? http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-dave-mathews-on-social-networking-through-email/ Thu, 24 Apr 2008 16:06:28 +0000 http://www.sparkminute.com/?p=333 Dave Mathews of Idea Works talks about looking for the next big thing in social media, which could be accessing everything through email which would be reverting back as many have been trying to get away from email. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 333 2008-04-24 12:06:28 2008-04-24 16:06:28 open open video-web-20-expo-2008-dave-mathews-on-social-networking-through-email publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Dan Farber of CNET about Web 2.0 reaching middle age http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-dan-farber-of-cnet-about-web-20-reaching-middle-age/ Thu, 24 Apr 2008 16:13:02 +0000 http://www.sparkminute.com/?p=334 Dan Farber, Editor in Chief of CNET, talked with me about the maturity of Web 2.0 and that data portability is all about open standards. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 334 2008-04-24 12:13:02 2008-04-24 16:13:02 open open video-web-20-expo-2008-dan-farber-of-cnet-about-web-20-reaching-middle-age publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Clay Shirky on continuing collective action through social networking http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-clay-shirky-on-continuing-collective-action-through-social-networking/ Thu, 24 Apr 2008 16:16:24 +0000 http://www.sparkminute.com/?p=335 Clay Shirky spoke at a round table today about creating long term groups that build something over time that don't involve incorporation. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 335 2008-04-24 12:16:24 2008-04-24 16:16:24 open open video-web-20-expo-2008-clay-shirky-on-continuing-collective-action-through-social-networking publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Rafe Needleman on finding Web 2.0 services that people will pay for http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-rafe-needleman-on-finding-web-20-services-that-people-will-pay-for/ Thu, 24 Apr 2008 16:19:06 +0000 http://www.sparkminute.com/?p=324 CNET's Webware and the Webware 100 about what he was looking for at the Web 2.0 Expo. Rafe is extremely tuned into this community, but he's still looking for something innovative, simple to use, and a service people are willing to pay for. Not an easy find. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 324 2008-04-24 12:19:06 2008-04-24 16:19:06 open open video-web-20-expo-2008-rafe-needleman-on-finding-web-20-services-that-people-will-pay-for publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Welcome to the Blogtropol.us lounge http://www.sparkminute.com/2008/04/24/video-web-20-expo-2008-welcome-to-the-blogtropolus-lounge/ Thu, 24 Apr 2008 16:24:04 +0000 http://www.sparkminute.com/?p=336 Blogtropol.us lounge at the Web 2.0 Expo in San Francisco. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 336 2008-04-24 12:24:04 2008-04-24 16:24:04 open open video-web-20-expo-2008-welcome-to-the-blogtropolus-lounge publish 0 0 post 0 VIDEO: Web 2.0 Expo 2008: Robert Scoble explains Microsoft's Mesh Networking http://www.sparkminute.com/2008/04/25/web-20-expo-2008-robert-scoble-explains-microsofts-mesh-networking/ Sat, 26 Apr 2008 01:17:57 +0000 http://www.sparkminute.com/?p=337 Robert, a former Microsoft employee, gives a good overview. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 337 2008-04-25 21:17:57 2008-04-26 01:17:57 open open web-20-expo-2008-robert-scoble-explains-microsofts-mesh-networking publish 0 0 post 0 AUDIO: Web 2.0 Expo wrap up on Green 960 http://www.sparkminute.com/2008/04/29/audio-web-20-expo-wrap-up-on-green-960/ Tue, 29 Apr 2008 20:01:32 +0000 http://www.sparkminute.com/?p=338 Green 960 to give a wrap up of last week's Web 2.0 Expo. Host John Scott and I talk about the differences between Web 1.0, 2.0, and even 3.0, plus we discuss the worst product demonstration I've ever seen. [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/Spark%20Minute%20042708.mp3?CPROG=PCAST&MARKET=SANFRANCISCO-CA&NG_FORMAT=progressivetalk&SITE_ID=5257&STATION_ID=KKGN-AM&PCAST_AUTHOR=Green_960&PCAST_CAT=Technology&PCAST_TITLE=Green_960_-_Spark_Minute] Download the broadcast. Make sure to watch all my other videos from Web 2.0 Expo plus my post “Cool and not-so-cool from Web 2.0 Expo 2008″ and “The Worst Product Demonstration I’ve Ever Seen.”]]> 338 2008-04-29 16:01:32 2008-04-29 20:01:32 open open audio-web-20-expo-wrap-up-on-green-960 publish 0 0 post 0 enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/Spark%20Minute%20042708.mp3?CPROG=PCAST& 5925825 audio/mpeg My podcast listening lineup http://www.sparkminute.com/2008/05/02/my-podcast-listening-lineup/ Fri, 02 May 2008 21:22:39 +0000 http://www.sparkminute.com/?p=339 Audio podcasts
    • BusinessWeek - Cover Stories: Pretty much says it in the title (which is always a good idea). Gives you a good background on how the reporter discovered the story and gathered the information to write it.
    • CNET News.com daily tech news podcast: Former colleagues Leslie Katz, Charlie Cooper, and others from ZDTV/TechTV host this short daily podcast. Great way to get caught up on the day's tech news in just ten minutes.
    • KCRW's The Business: This is probably my favorite podcast. Thirty minute weekly show about show business in Hollywood. Great interviews and insightful reporting.
    • NPR: Technology Podcast: Just some good tech reporting from NPR. They group together the best tech stories from the week in one podcast.
    • NPR: Wait, Wait...Don't Tell Me!: Yes, it's a funny show, but this may be the first to go if I get a good new podcast recommendation. They need to change their format. It's getting really stale.
    • The Official Lost Podcast: (video too!) I'm a total fan of Lost, but not so much a fan that I want to listen to the mind numbing conversations of the fan podcasts.
    • On the Media: Some of the best reporting on the media and journalism outside of The Daily Show.
    • PJK Podcast: Good friend Patrick Kearney has a podcast about the ups and downs of living a digital lifestyle. Highly recommended even if you're not a friend of Patrick's. :)
    • Real Time with Bill Maher: Yeah, it's a great show and plays off great just in an audio podcast.
    • Savage Love: Dan Savage is an incredibly entertaining host. Often makes the questions on Loveline seem tame.
    • Sparkletack: Podcast about different aspects of San Francisco history. I'm a big San Francisco history buff. I give walking tours occasionally. Richard Miller is probably the best podcast host ever. I don't know of anyone that delivers their podcast with as much research, preparation, and passion as he does. He hasn't made many episodes in a while, but he's got an archive of 60+ evergreen episodes.
    • Unintended Detours: Good friend Sue Mell (former stand up comic) produces a show with production and story development that's equal to the shows heard on WNYC's Radio Lab.
    • WNYC's Leonard Lopate Show: Great interviewer out of New York pumps out a handful of shows every day. I'm very selective of which ones I listen to, but I hear at least three every week.
    • WNYC's Radio Lab: Just got turned onto this show from my friend Pete Alcorn at iTunes. Great audio production. Highly recommended for anyone wanting to learn about audio storytelling.
    Video podcasts
    • Comedy Insider: Really well produced show from ON Networks. While I don't learn anything new about comedy, I do see friends of mine on the show and it is valuable for those people looking to break into comedy.
    • Life as a Comic Videoblog: This is a better show from my comedian friend Rob Paravonian, now opening for George Carlin. It's a great series about what it's like to be a working comic.
    • Fuel TV: BMX and Skate: OK, I wish I could do all the things they do, but I can't. Although it's good to know there are still men in their 30s and 40s still skateboarding.
    • Izzy Video: Offers segments on video shooting and post production. Also a really good model of free/paid content. Israel Hyman, the host, gives some podcasts away for free and has some others behind a paid subscription.
    • Onion News Network: Consistently funny parody news segments.
    • Photoshop for Video: More than 70+ episodes so far about preparing images for video production. I'm admittedly a Photoshop moron and I need all the help I can get.
    • Play Value: My favorite show from ON Networks is about the history of video games. I've learned a lot watching this show.
    • TEDTalks: If you don't learn anything watching sessions at TED, you're either not listening or you already know everything. In that case, please contact me, I'd love to meet you.
    ]]>
    339 2008-05-02 17:22:39 2008-05-02 21:22:39 open open my-podcast-listening-lineup publish 0 0 post 0 8779 pjk_webmail@pjk.net http://www.pjk.net 12.70.86.226 2008-05-02 17:31:19 2008-05-02 21:31:19 1 0 0 8780 liana@girlsgonegeek.tv http://girlsgonegeek.tv 71.135.189.50 2008-05-02 17:49:50 2008-05-02 21:49:50 1 0 0 16650 http://bethevoiceblog.com/?p=15 65.38.178.7 2008-08-27 13:21:38 2008-08-27 17:21:38 1 pingback 0 0 37881 matt@no.com 74.211.244.194 2009-01-14 21:29:12 2009-01-15 01:29:12 1 0 0 37887 david@davidspark.com http:// 69.181.190.45 2009-01-14 21:45:47 2009-01-15 01:45:47 1 0 1 37941 matt@no.com 71.202.189.31 2009-01-15 00:30:10 2009-01-15 04:30:10 1 0 0
    VIDEO: KQED-15th Anniversary of the Web on "This Week in Northern California" http://www.sparkminute.com/2008/05/03/video-kqed-15th-anniversary-of-the-web-on-this-week-in-northern-california/ Sat, 03 May 2008 21:44:15 +0000 http://www.sparkminute.com/?p=340 KQED's This Week in Northern California talking about the birth of the Web. Fifteen years ago Tim Berners-Lee convinced his bosses at CERN to make his design of the Web open and free to everyone. It was a critical decision as we all realize now. Billions upon billions have been made as a result of that decision. San Francisco and Silicon Valley are the hubs of innovation in the Web. What can we expect in the next 15 years? Plan on the development of the semantic Web (Web 3.0), wireless ubiquity, and mobile content following us wherever we go. ]]> 340 2008-05-03 17:44:15 2008-05-03 21:44:15 open open video-kqed-15th-anniversary-of-the-web-on-this-week-in-northern-california publish 0 0 post 0 Social Networking Wars http://www.sparkminute.com/2008/05/05/social-networking-wars/ Tue, 06 May 2008 01:05:01 +0000 http://www.sparkminute.com/?p=341 Sam Levin tipped me off to this animation and I must say it's very funny. The creators really nailed the current state of the social networking space and how we view the top competitors (MySpace, Facebook, Friendster, Second Life, and the real world). Watch.
    ]]>
    341 2008-05-05 21:05:01 2008-05-06 01:05:01 open open social-networking-wars publish 0 0 post 0 9749 astevens@scimetric.com http://www.pocketjourney.com 69.107.61.242 2008-05-16 02:31:40 2008-05-16 06:31:40 1 0 0 9199 http://adventureran.net/?p=107 64.202.161.130 2008-05-05 21:32:47 2008-05-06 01:32:47 Trapped in a Social Network... Fabulous video on David Spark’s Spark Minute. SHARETHIS.addEntry({ title: "", url: "" });......]]> 1 trackback 0 0
    VIDEO: SFMusicTech 08: Tim Ferriss of "The 4-Hour Workweek" offers advice for approaching bloggers http://www.sparkminute.com/2008/05/09/video-sfmusictech-08-tim-ferriss-of-the-4-hour-workweek-offers-advice-for-approaching-bloggers/ Fri, 09 May 2008 04:25:46 +0000 http://www.sparkminute.com/?p=345 "The 4-Hour Workweek" speak at the SanFran MusicTech summit about the need to break everything you do into a process that could be repeatable by someone else that's not you. Any service (for work or personal life) can be delegated to someone else, often on the other side of the world. At the end of the discussion, he brought up the subject of appropriate ways of approaching bloggers. When I we spoke after the discussion, I asked him to elaborate on that topic. Make sure you check out the other three videos from the SanFran MusicTech conference: ]]> 345 2008-05-09 00:25:46 2008-05-09 04:25:46 open open video-sfmusictech-08-tim-ferriss-of-the-4-hour-workweek-offers-advice-for-approaching-bloggers publish 0 0 post 0 VIDEO: SFMusicTech 08: Pete Cashmore of Mashable on improving process with his life, work, and his blog http://www.sparkminute.com/2008/05/09/video-sfmusictech-08-pete-cashmore-of-mashable-on-improving-process-with-his-life-work-and-his-blog/ Fri, 09 May 2008 04:28:45 +0000 http://www.sparkminute.com/?p=344 "The 4-Hour Workweek" speak at the SanFran MusicTech conference, I asked Pete Cashmore of Mashable what he learned from the conference and the session. Ferriss moved many of us to think differently about how to manage our time, communicate and learn from others, and how to delegate ANY duty to someone else including reading your own email. Pete also revealed his plans to improve the readability of Mashable beyond the top ten posts on the blog. Make sure you check out the other three videos from the SanFran MusicTech conference: ]]> 344 2008-05-09 00:28:45 2008-05-09 04:28:45 open open video-sfmusictech-08-pete-cashmore-of-mashable-on-improving-process-with-his-life-work-and-his-blog publish 0 0 post 0 VIDEO: SFMusicTech 08: 10 years later Rusty Hodge reminisces about his favorite memories from ZDTV http://www.sparkminute.com/2008/05/09/video-sfmusictech-08-10-years-later-rusty-hodge-reminisces-about-his-favorite-memories-from-zdtv/ Fri, 09 May 2008 04:32:06 +0000 http://www.sparkminute.com/?p=343 Soma.FM was my coworker ten years ago when I worked at ZDTV. All of us have such fantastic memories working at that place that I asked Rusty to tell me some of his favorite memories. I know this has nothing to do with the SanFran MusicTech conference, but I thought it would interest any geek that remembers those days. At the end Rusty mentions SRL which is the Survival Research Labs, an art collective that makes very violent loud machines that shoot fire. Make sure you check out the other three videos from the SanFran MusicTech conference: ]]> 343 2008-05-09 00:32:06 2008-05-09 04:32:06 open open video-sfmusictech-08-10-years-later-rusty-hodge-reminisces-about-his-favorite-memories-from-zdtv publish 0 0 post 0 VIDEO: SFMusicTech 08: What does Dave McClure know about music? http://www.sparkminute.com/2008/05/09/video-sfmusictech-08-what-does-dave-mcclure-know-about-music/ Fri, 09 May 2008 04:33:33 +0000 http://www.sparkminute.com/?p=342 Graphing Social Patterns, and blogger at Master of 500 Hats after moderating the panel Social Networking Platforms and Music at the SanFran MusicTech summit in San Francisco. He admittedly doesn't know much about music, but he's very tuned into social networking. After speaking to music tech geeks, I asked Dave what he learned. Looking at his notepad, he rattled off a list of services that were brought up during the discussion that he wants to learn more about including SongKick, JamBase, MyStrands, iMeem, and Last.fm. Dave also talked about the panel and the audience disagreeing on the issue of what service-YouTube, iTunes, or MySpace-has been the most influential in the music industry. Make sure you check out the other three videos from the SanFran MusicTech conference: ]]> 342 2008-05-09 00:33:33 2008-05-09 04:33:33 open open video-sfmusictech-08-what-does-dave-mcclure-know-about-music publish 0 0 post 0 CMO Club May '08: lead generation, social media, and redefining the role of marketing http://www.sparkminute.com/2008/05/22/cmo-club-may-08-lead-generation-social-media-and-redefining-the-role-of-marketing/ Thu, 22 May 2008 17:15:42 +0000 http://www.sparkminute.com/?p=346 Spark Media Solutions, builds and manages editorial media networks for companies so that they can create their own voice (ideally thought leadership) within their industry. Launching a media network can be drawn out and to get recognized can take months to over a year. Spark Media Solutions jump starts that process by launching an organization's media network at an event as we did for The CMO Club in NYC for its "You're Not Alone Anymore" Summit. Spark Media Solutions produced an amazing amount of coverage of the event. A total of 17 posts on various sessions, 14 videos, and 52 photos all over a period of just a day and a half. The highlights for the event were David Scott's lead generation presentation and the CMO breakout groups on lead generation, PR, and social media for which we have close to 30 minutes of coverage on video for you to watch. Here's all the coverage from the event: Video: Posts: ]]> 346 2008-05-22 13:15:42 2008-05-22 17:15:42 open open cmo-club-may-08-lead-generation-social-media-and-redefining-the-role-of-marketing publish 0 0 post 0 16218 http://www.sparkminute.com/?p=410 65.38.178.7 2008-08-21 13:03:27 2008-08-21 17:03:27 1 pingback 0 0 PICS: The Elvis Quarter! http://www.sparkminute.com/2008/05/23/pics-the-elvis-quarter/ Fri, 23 May 2008 20:44:38 +0000 http://www.sparkminute.com/?p=347

    ]]>
    347 2008-05-23 16:44:38 2008-05-23 20:44:38 open open pics-the-elvis-quarter publish 0 0 post 0
    ZDTV/TechTV 10th Anniversary Reunion http://www.sparkminute.com/2008/05/24/zdtvtechtv-10th-anniversary-reunion/ Sun, 25 May 2008 01:00:33 +0000 http://www.sparkminute.com/?p=348 G4 TV, an even more narrowly focused cable network in Los Angeles about computer gaming. A small group of employees moved down to Los Angeles, and the rest were laid off. Today, G4 TV has no remnants of the original ZDTV/TechTV. Today, employees of ZDTV/TechTV still keep in touch via a mailing list. David Chung (center, white shirt), who worked in the studio, organized this casual reunion at Thee Parkside in San Francisco. Here are some photos of my former colleagues and Allison Tom has some great photos that she shot as well. None of us work for G4 TV today. :) We had another reunion that was better attended than this one. Check out the video from that reunion.]]> 348 2008-05-24 21:00:33 2008-05-25 01:00:33 open open zdtvtechtv-10th-anniversary-reunion publish 0 0 post 0 _edit_lock 1216964696 _edit_last 1 14052 http://www.sparkminute.com/?p=390 65.38.178.7 2008-07-25 01:42:16 2008-07-25 05:42:16 1 pingback 0 0 10258 dcdirector@yahoo.com http://heybuddyentertainment.com 98.207.64.85 2008-05-26 17:27:06 2008-05-26 21:27:06 1 0 0 10270 jumponjackflash@yahoo.com http://daviddavidlockhart.com 76.89.248.56 2008-05-26 23:49:20 2008-05-27 03:49:20 1 0 0 10132 cutestdevilakhil@gmail.com http://www.xenfra.com 221.134.225.109 2008-05-25 01:09:27 2008-05-25 05:09:27 1 0 0 10174 marissagoldmark@gmail.com 68.251.45.7 2008-05-25 12:49:53 2008-05-25 16:49:53 1 0 0 10338 elana@zen.org http://www.overacupoftea.com 86.42.150.159 2008-05-27 17:49:35 2008-05-27 21:49:35 1 0 0 Are you "Tuned In" a.k.a. listening to your market? http://www.sparkminute.com/2008/06/01/are-you-tuned-in-aka-listening-to-your-market/ Mon, 02 Jun 2008 03:00:24 +0000 http://www.sparkminute.com/?p=350 David Meerman Scott, author of the extremely popular book The New Rules of Marketing and PR, has just released yet another book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs which describes how business opportunities come about by listening to the spoken/unspoken audience and market needs. This book was written with two of his colleagues over at Pragmatic Marketing, Phil Myers and Craig Stull. The book reinforces an extremely good rule of thumb for all businesses, and that's listening. But listening takes many forms and your audience won't always talk directly to you by filling out a questionnaire or attending a focus group. You have to dig deeper and "Tuned In" walks you through the process of discovering new opportunities, understanding the persona of the buyer, creating a unique experience and quantifying the ROI to fill the need. The book delivers a series of real world examples to show you how the "Tuned In" theory has been filled in the past. I finished "Tuned In" a while ago, (David was nice enough to give me an advanced copy. We met for dinner a couple months ago. Check out my video interview with him.) but decided to write about it tonight because of an interesting conversation I had last night with someone pitching me their new business idea. A really bad business pitch It's always a bad sign when someone begins pitching their new business idea, proudly announces they've done no research, and then in the same breath says, "I don't know of any other company that's doing what I'm doing." Ouch. If I was a potential investor I'd show him the door. As he described the idea, I began to question it and also list more than seven alternatives of what he's trying to do. Some directly competitive and others indirectly competitive. We were at a party, talking casually, but I was offering up some free industry advice. One of my many hats is as an industry consultant, sometimes for the Gerson Lehrman Group, where I offer consultations for investors and entrepreneurs looking to get into a new market. He admitted to not having heard of any of the competitors I mentioned. I was really shocked given that they were all major players in the industry he hoped to join. Instead of asking me more about these companies, his competitors, he cut me off further trying to explain his business. I reasserted that there were alternative solutions. He never implored further and I never had the opportunity to explain how his competitors worked. Usually when I talk to entrepreneurs and investors and I tell them about competing products, they immediately pull out a pen and start writing. This guy didn't. It's like he didn't care to know. I don't know if he even heard what I said. Heck, if I was in this guy's shoes and someone told me about a direct competitor to my business, Spark Media Solutions, I'd write it down, look it up, and call them. You never know, they could become partners. :) I haven't seen this man's product, and he admittedly was not giving me a full explanation. It's very possible that it could offer something new, unusual, and solve a given need in a unique way. But given the way he was interacting with me, I think it's highly unlikely. The main reason:

    He didn't listen.

    You learn so much more when you listen to your market. I was retelling this story last night to Mary Hodder of Dabble hours after the conversation and we agreed there's nothing more depressing than watching an entrepreneur proud of their ignorance of their own market. Here's a warning to any entrepreneur that is pitching their business:

    NEVER say you don't have any competition.

    There's nothing that sets off my BS detector faster than hearing that. I am not alone. I've discussed this with other journalists and industry analysts and we're sick of smug business people that think they've created something in an alternative space and there's no way they could possibly have competition. I immediately pounce when I hear it. In fact, I will start listing competitors for them to which they concede by saying, "Well, if you put it that way, yes, I guess we have competitors." You mean when I put it the way in which they approach the same audience and deliver exactly the same services you do? You can be unique, and you should. But unless you're creating time travel you're probably not creating something that's completely new. Listen to your market and create something unique. Read "Tuned In" to learn how to do it.]]>
    350 2008-06-01 23:00:24 2008-06-02 03:00:24 open open are-you-tuned-in-aka-listening-to-your-market publish 0 0 post 0 10648 david@freshspot.com http://www.webinknow.com/ 146.115.67.190 2008-06-02 04:53:45 2008-06-02 08:53:45 1 0 0 10739 nicolas.schriver@gmail.com http://schrivers.blogspot.com 64.9.232.243 2008-06-04 00:14:51 2008-06-04 04:14:51 1 0 0
    BNET Webcast: Optimizing Online Customer Interactions http://www.sparkminute.com/2008/06/04/bnet-webcast-optimizing-online-customer-interactions/ Wed, 04 Jun 2008 16:32:55 +0000 http://www.sparkminute.com/?p=351 BNET webcast with John Gilles and Patrick Newbery of Method. The topic was "Optimizing Online Customer Interactions." Really good conversation where we discussed best types of engagement and how to measure success. Give it a listen. It's 54 minutes.]]> 351 2008-06-04 12:32:55 2008-06-04 16:32:55 open open bnet-webcast-optimizing-online-customer-interactions publish 0 0 post 0 Enterprise 2.0 Conf: Move all your IT to the cloud: Cloud computing providers try to convince CXOs to take the plunge http://www.sparkminute.com/2008/06/09/enterprise-20-conf-move-all-your-it-to-the-cloud-cloud-computing-providers-try-to-convince-cxos-to-take-the-plunge/ Mon, 09 Jun 2008 23:11:59 +0000 http://www.sparkminute.com/?p=352 Here's a summary of the initial arguments. Amazon's argument:
    • Your company doesn't run better if you create your own electricity, so you shouldn't be dealing with your own storage. In fact, Amazon's tagline is "We make electricity so you don't have to."
    • The price of admission to delivering Web services can be very high.
    • Amazon's cloud computing service is Amazon Web Services (AWS) and their motto for cloud computing is that it be "Easy to use, Fast, Elastic, Highly Available, Pay as you go."
    Google's argument:
    • Eight out of ten dollars spent on IT is not contributing to business change and growth. Google believes that cloud computing is the answer to reducing wasteful or "dead money" IT spending.
    • Wants to bust the myth that cloud computing is not secure. Reminds me of the days of Larry Ellison who tried to convince people about the security of the Net PC. Ten years ago I remember hearing him boastfully say that data at Oracle is more secure than it is sitting on your hard drive at home.
    • You're not moving from zero risk. Lots of data like credit card information is stolen from laptops, hard drives, and thumb drives.
    • Scale is appropriate for the enterprise. Points to how they quickly scaled up Google.com, plus they have plenty of enterprise clients using Google Apps' messaging and collaboration, plus security and compliance.
    Saleforce.com's argument:
    • First point to their own success with cloud computing. Salesforce.com is purely a software as a service company built for the enterprise, plus other enterprise customers like Dell and Avaya use Force.com (Platform as a service).
    • Salesforce.com sees its cloud computing offering as an Innovation driver, catalyst, and evangelist.
    • It's faster, easier, lower risk.
    • You're always on the most recent version of the product.
    Q&A: After the presentations, the CXOs hammered the cloud providers with questions as to why they won't move all their IT operations over to the cloud. Question from Rick Mickool of Northeastern University: His concern is how to manage the model of a university. At a university he needs to bring 5,000 people in two days on the network, and then when students leave, he needs to get rid of all of them in one day. Plus, they come in with loads of different devices. Mickool's team has to be creative about supporting all these consumer devices. His top two trepidations that keep him from moving Northeastern completely to the cloud is that the things he needs for his institution aren't there yet, plus he gets worried about making decisions today that would lock him in for the long term. He doesn't know if these guys want to stay in the "electricity" business if it simply is a commodity. Answer from Salesforce.com, Amazon, and Google: Admits that there aren't applications for everything you want to run yet. The only way we're going to lock you in is if we hold your data hostage, and we don't. The economic model forces them to behave. Although, like most businesses, cloud computing providers are going to look for ways to keep you on as a customer. You can view that as "lock in," but that's one perception. Ultimately they say nothing's painless, but it's easier than the world you're in today. Think about how much technology you're "locked into" now. Carolyn Lawson of the California Public Utilities Commission: Argues that a government entity can never fully move all IT operations to the cloud because they have far too much sensitive information. We have your SS#, your driver's license number, how much money you make, where your children go to school. Answer from Salesforce.com, Amazon, and Google: There is never a solution that's 100% safe. But why not just encrypt all your data? We couldn't look at it even if we were motivated to look at it. Trust is something cloud computing providers fight for every day. Richard Mark Soley of Object Management Group: How easily can I pick up from one of you and move to the other? I know I can move my data, but I'm more concerned about the applications. When it comes to total cost of ownership (TCO), what should I be doing in house, and what should I be doing in the cloud? Can you really create "all the electricity?" Answer from Salesforce.com, Amazon, and Google: While you can shut off a cloud provider in three minutes, it can take weeks to months to reengineer with another provider. It's not truly like electricity because you can't swap from one provider to the next without having to do some redevelopment. They admit that they're not like electricity today, but they're all hoping to move into that direction where you can turn one off and then turn on another. A final note I thought the bold topic of "moving all your IT services" to the cloud allowed for a really good discussion. Kudos to David Berlind for choosing and moderating the discussion. Although, he did the wise thing and stayed out of most of the discussion. Everyone's hanging on the analogy of trying to compare cloud computing to paying for electricity, yet we all admit it's not that simple a model, it's every changing. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    352 2008-06-09 19:11:59 2008-06-09 23:11:59 open open enterprise-20-conf-move-all-your-it-to-the-cloud-cloud-computing-providers-try-to-convince-cxos-to-take-the-plunge publish 0 0 post 0
    VIDEO: Enterprise 2.0 Conf: Schmoozing on the eve of Enterprise 2.0 http://www.sparkminute.com/2008/06/09/video-enterprise-20-conf-schmoozing-on-the-eve-of-enterprise-20/ Tue, 10 Jun 2008 02:28:52 +0000 http://www.sparkminute.com/?p=354 "Evening in the cloud" session I pulled out my Nokia N82, loaded up the Qik streaming video service, and roamed the crowd asking what they thought of the session and the Enterprise 2.0 conference which will officially launch full sessions tomorrow. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. In the twenty minute video you'll meet the following people plus a lot more whose business cards I never collected: Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 354 2008-06-09 22:28:52 2008-06-10 02:28:52 open open video-enterprise-20-conf-schmoozing-on-the-eve-of-enterprise-20 publish 0 0 post 0 Enterprise 2.0 Conf: VIDEO: Richard Soley of OMG is waiting for more cloud computing standards http://www.sparkminute.com/2008/06/10/enterprise-20-conf-video-richard-soley-of-omg-is-waiting-for-more-cloud-computing-standards/ Tue, 10 Jun 2008 12:39:59 +0000 http://www.sparkminute.com/?p=355 OMG, Object Management Group was one of the CXOs who grilling the cloud computing team of Google, Amazon, and Salesforce.com during last night's session, "Evening in the Cloud." The big question on his mind was "Can I leave one of you and move to the other?" And the simple answer is "no," but everyone recognizes that problem and they're all looking to build standards so that one day they can say "yes." Soley, a user of cloud computing today, is eager to move more over, but not until he's comfortable that he won't be locked in with any one specific service provider. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 355 2008-06-10 08:39:59 2008-06-10 12:39:59 open open enterprise-20-conf-video-richard-soley-of-omg-is-waiting-for-more-cloud-computing-standards publish 0 0 post 0 Enterprise 2.0 Conf: VIDEO: Selipsky on the flexibility of Amazon Web Services (AWS) http://www.sparkminute.com/2008/06/10/enterprise-20-conf-video-selipsky-on-the-flexibility-of-amazon-web-services-aws/ Tue, 10 Jun 2008 13:06:56 +0000 http://www.sparkminute.com/?p=356 "Evening in the Cloud" round table last night, I asked him if there were any major issues that the panel DIDN'T cover in the nearly two hour presentation. Only lightly touched upon was the notion of the flexibility cloud computing can offer. Processing in the cloud is application and operating system agnostic. Not speaking for his competitors, Selipsky said that Amazon Web Services (AWS) has a rainbow of operating systems and applications running on its servers. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 356 2008-06-10 09:06:56 2008-06-10 13:06:56 open open enterprise-20-conf-video-selipsky-on-the-flexibility-of-amazon-web-services-aws publish 0 0 post 0 VIDEO: Enterprise 2.0 Conf: Enterprise 2.0 inspired CoreMedia to reignite communications and write a book http://www.sparkminute.com/2008/06/10/video-enterprise-20-conf-enterprise-20-inspired-coremedia-to-reignite-communications-and-write-a-book/ Wed, 11 Jun 2008 01:54:30 +0000 http://www.sparkminute.com/?p=357 CoreMedia. I knew Tina when she used to do PR for Smaato, a mobile application development company for smartphones. CoreMedia develops content management systems for enterprise clients. The two of them were making a return engagement to Enterprise 2.0 in Boston because of how successful their trip was last year. They learned a lot about new communications in the social media sphere and made tons of great contacts. When the camera was turned off Willms admitted that they were able to motivate some people to participate in a book they were writing. Currently only in German, the book, "Enterprise 2.0: The Art of Letting Go" will be available in English in about six months. The book is for management types, non-bloggers, in the enterprise space and it's got case studies form SAP, Vodafone, Nokia, and of course, CoreMedia.
    Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    357 2008-06-10 21:54:30 2008-06-11 01:54:30 open open video-enterprise-20-conf-enterprise-20-inspired-coremedia-to-reignite-communications-and-write-a-book publish 0 0 post 0
    Enterprise 2.0 conf: From the bottom up: Building the 21st Century Intelligence Community http://www.sparkminute.com/2008/06/10/enterprise-20-conf-from-the-bottom-up-building-the-21st-century-intelligence-community/ Wed, 11 Jun 2008 01:57:30 +0000 http://www.sparkminute.com/?p=358 Sean Dennehy and Don Burke of the CIA showed off the structure of Intellipedia which is foremost a wiki for the Director of National Intelligence. The CIA was the pilot customer for Intellipedia and Burke and Dennehy are two of its leading advocates. Intellipedia is a closed knowledge management system with three levels of access ranging from top secret, to secret, to sensitive but unclassified. But beyond just a wiki, Intellipedia has also become the brand name for a suite of other common Web 2.0 tools such as bookmarking and video. No need for me to go on and on explaining it. Dennehy and Burke posted all the information (and more) explaining it on the Enterprise 2.0 community site. It wasn't easy for them. Some saw their desire to create an intelligence information and social network as traitorous. Luckily, they were able to show that a government intelligence community with a wiki was possible for the intelligence community and its partners to answer the burning question of "What did you know, and when did you know it?" Make sure you watch my video interview with Burke and Dennehy. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 358 2008-06-10 21:57:30 2008-06-11 01:57:30 open open enterprise-20-conf-from-the-bottom-up-building-the-21st-century-intelligence-community publish 0 0 post 0 Enterprise 2.0 Conf: FedEx makes its services accessible outside of FedEx.com http://www.sparkminute.com/2008/06/10/enterprise-20-conf-fedex-makes-its-services-accessible-outside-of-fedexcom/ Wed, 11 Jun 2008 01:59:08 +0000 http://www.sparkminute.com/?p=359 Rob Carter, CIO of FedEx led the conference on Tuesday with his presentation, "Connectedness: Changing what's possible." He began his talk discussing what he admittedly said we already know, a history of networks: distribution, electrical, telecommunications, and then offered a little of what we didn't know, a history of FedEx. All that history proves that none of these communications could have existed, even FedEx, if there wasn't a strong network behind it. Carter is looking to expand FedEx's network because it's viable and that viable networks always expand. FedEx's first step to expansion is the realization that FedEx.com should no longer be confined to being just a destination site. As a result FedEx.com has been exposing all its services to other entry points. Here are some examples:
    • QuickShip - a .NET shipping application embedded inside of Microsoft Outlook. Allows you to use all your contacts and stay within your addressing application.
    • FedEx Mobile - Track packages through your iPhone or other mobile device.
    • FedEx Desktop - Advanced tracking application developed in Adobe Air. Operates outside of the browser. Can see inbound and outbound packages. If an event happens with any of your packages, for example something has cleared customs or gets held up, you'll get an alert.
    • eBay ShipRush - Integrate FedEx into an eBay seller's site and community.
    Carter believes that enterprise 2.0 is about disassembling the walls of the enterprise. And for those of us who work in an enterprise environment, we know how difficult that can be. Think it's difficult for FedEx? It was even tougher for the CIA. See the next post about "Building the 21st Century Intelligence Community." He closed with a George Colony quote that states, "Technology will change your customers. Customers will change your business." Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    359 2008-06-10 21:59:08 2008-06-11 01:59:08 open open enterprise-20-conf-fedex-makes-its-services-accessible-outside-of-fedexcom publish 0 0 post 0 11630 john.mullinax@microsoft.com http://blogs.msdn.com/johnmullinax 131.107.0.106 2008-06-23 21:04:25 2008-06-24 01:04:25 1 0 0
    Enterprise 2.0 Conf: Age doesn't matter and other realizations for enterprise 2.0 culture http://www.sparkminute.com/2008/06/10/enterprise-20-conf-age-doesnt-matter-and-other-realizations-for-enterprise-20-culture/ Wed, 11 Jun 2008 02:00:38 +0000 http://www.sparkminute.com/?p=360 Dan Keldsen and Carl Frappaolo, of AIIM, opened their enterprise 2.0 presentation with a comedy routine of boomers' and millenials' view of enterprise 2.0. Their goal wasn't to make us laugh, thankfully, but rather to enlighten us the state of enterprise 2.0 with a summary of a study they just completed entitled "Enterprise 2.0: Agile, Emergent & Integrated." Here's a summary of the findings from the report:
    • Age doesn't matter (as much as you think) - You don't need young people in your organization for people to "get it."
    • Culture matters (more than you think) - It is the single most important thing you need if you want to move into enterprise 2.0.
    • A slow market (frustrates early adopters) - Early adopters magnify their adoption.
    • Strategy (is hard to find) - Rarely do you see organizations pursue enterprise 2.0 strategically. It's more of a situation of an ad hoc deployment. They need a purpose beyond, "I hear a wiki is cool."
    And for the question "What are you trying to accomplish with Enterprise 2.0?" here are the answers in order of most popular to least popular:
    • Increase collaboration
    • Awareness of "what we know" increase agility/responsiveness
    • Faster communication
    • Increase innovation and time to market
    • Reduction of IT costs
    • Accelerate brokering of people
    Read more from Frappaolo on his blog, Taking Aiim, and from Keldsen his blog, BizTechTalk. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    360 2008-06-10 22:00:38 2008-06-11 02:00:38 open open enterprise-20-conf-age-doesnt-matter-and-other-realizations-for-enterprise-20-culture publish 0 0 post 0
    Enterprise 2.0 Conf: Innovation will be driven by the adoption of cloud computing http://www.sparkminute.com/2008/06/10/enterprise-20-conf-innovation-will-be-driven-by-the-adoption-of-cloud-computing/ Wed, 11 Jun 2008 02:02:25 +0000 http://www.sparkminute.com/?p=361 In his presentation entitled "Working in the Cloud: How Cloud Computing is Reshaping Enterprise Technology," Rishi Chandra, Product Manager for Google Enterprise discussed why he believes cloud computing will drive innovation for the next generation of enterprise computing. The pace will be set by consumer driven innovation, the early adopters of cloud computing. Traditionally, consumers go directly to vendors. In an enterprise environment, choice isn't that easy. There's a layer of business and IT that separates the vendor from the end user. It stifles creativity and innovation for the enterprise. To create that creativity in the enterprise environment, employees become "power collaborators." You need to connect with people to get information and to get things done. People have to work across groups. Because of this readily available access to information, through others, expectations have changed. That collaboration, that communication, will all happen in the cloud, argues Chandra. The cloud eliminates the need to know a variety of unnecessary elements previously needed for collaboration such as geography, computer, operating system, or even the language you speak. The cloud can be completely agnostic to all these issues, cutting through barriers for collaboration providing that idea that you have a single repository of data that anyone can access at anytime from anywhere. And since it's based on open systems so you don't need to know about what each user physically has at his or her desktop or mobile device. Scale drives unit costs toward zero. He argues that if your environment doesn't support that, you have to get to that point, and cloud computing can help you get there. And cloud computing can provide a capability your organization doesn't have, unlimited scalability. Barriers to cloud adoption are falling away:
    • Connectivity - most companies have fast access. Customer expectations have changed.
    • User Experience - People have accepted it and use it as evidenced by applications like Web-based email.
    • Reliability - Google can't be down, our customers will leave us if it does. Which is true because there are many alternatives. But if consumers are locked into a service that they're dependent on because that's where your network is, you'll put up with downtime. I point to Twitter on this one. It's been going down like crazy, yet users still hold on tightly.
    • Offline Access - There are certain places you won't have Internet access. Need to still have an offline experience within the browser. Chandra claims Google Gears answers this problem. They recently launched this with Google Docs and they will be launching it with their calendar and email application.
    • Security - Have to prove that it will be strong with a Web application in the cloud. How secure are you today? It's a misnomer. With all data on the cloud you may not have to worry about laptops or thumb drives getting stolen or misplaced.
    Last thoughts from Chandra:
    • On premise software is not going away.
    • Even so, Google feels all innovation will happen in the cloud.
    • There will be lots of competitors because the cloud is based on open standards.
    • Your new employees will be the cloud generation. Under 30 crowd grew up with cloud services. They were using Web mail first.
    • Google needs to earn your trust.
    Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    361 2008-06-10 22:02:25 2008-06-11 02:02:25 open open enterprise-20-conf-innovation-will-be-driven-by-the-adoption-of-cloud-computing publish 0 0 post 0
    Enterprise 2.0 Conf: What blogging brings to business http://www.sparkminute.com/2008/06/10/enterprise-20-conf-what-blogging-brings-to-business/ Wed, 11 Jun 2008 02:04:20 +0000 http://www.sparkminute.com/?p=362 Jessica Lipnack, and panelists/blogger Patti Anklam, Doug Cornelius, Cesar Brea, and Bill Ives introduced a PowerPoint presentation-free discussion about what blogging brings to businesses. In a desire to immediately create community, Lipnack asked all the bloggers in the overflowing room to stand up, identify themselves, plus mention their blog. I made sure to stand up and announce my blog, The Spark Minute, while also mentioning that I was blogging for this conference. Here's a summary of the issues and points about blogging that were brought up:
    • A blog is a personal knowledge management system. That's your initial audience. From that it grows to people who share your interest.
    • People start blogs because they're tired of answering the same questions over and over again. It's kind of like a personal FAQ of their knowledge, or a personal knowledge management tool. I must say that's what I use my blog for and the point above. I'm not necessarily annoyed with questions, it's just more efficient for me. When people bring up an issue that I've written about, I'll just say, "Oh, I wrote a post about that, I'll send it to you."
    • Blogging disciplines you to collect thoughts and write them down.
    • Not everybody should blog, because feedback doesn't come immediately, and people will get frustrated by it and quit. Just saying, "Let them try" is ok if you don't have to use company resources to set them up and train them.
    • Micro-blogging creates more relevant connections than blogging.
    • Ask yourself, "What's the business reason for writing this post" before you write.
    • Who should blog? Someone who is social and likes to write.
    • One person rightly complained that we were not staying on topic of the session title. "What does blogging BRING to business?"
    • So 45 minutes into the conversation, Lipnack, the moderator said that blogging can make the environment appear as a much more accessible place to work. It's a culture change.
    • Regarding what does "blogging" mean to business, it shouldn't be isolated to just blogging. It's just a tool or vehicle. You have to find out what communications mechanism is right for your environment and objective. Blogs just happen to be a very versatile platform.
    • Argument against, "Who's going to pay for their time to write the blog?"
    • What is it in their daily work that they need to be communicating? What are they doing now and how can they do it in a blog?
    • Fastest way to get your business to come around is to show the competition is doing it.
    • A voice doesn't necessarily mean you have to have a blog. Don't get hooked on the term blog. The point is to engage and have channels and avenues for staff to express themselves in the way they like. Could be a discussion board, Twitter, or a full fledged company social networking tool.
    • It develops an initial level of trust before you actually meet a person. Because you're judged first on the words you write.
    • A blog lets you prove your expertise. Claiming expertise without it today can be difficult.
    More coverage of this session at the Internet Evolution blog. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    362 2008-06-10 22:04:20 2008-06-11 02:04:20 open open enterprise-20-conf-what-blogging-brings-to-business publish 0 0 post 0
    Enterprise 2.0 Conf: Stowe Boyd's post everything economy http://www.sparkminute.com/2008/06/10/enterprise-20-conf-stowe-boyds-post-everything-economy/ Wed, 11 Jun 2008 02:05:16 +0000 http://www.sparkminute.com/?p=363 Stowe Boyd's presentation "Web Culture, and the New Ethos of Work" was a mishmash of different ideas. I didn't know how to summarize it, so here's just a quick list of different ideas that came up in the presentation:
    • Global village is an amplification of what's in our mind. The Web is the most obvious representation of this.
    • The future of work is that people will become more and more like artists, said Marshall McCluhan.
    • Web culture is very open, but it's hard to get in tight knit groups. (editorial note: Just like high school!)
    • Established order of blog reputation makes it difficult to get recognized.
    • While it can be exclusionary, it's very inclusive. People can draw you in and you're quickly a participant.
    • How come Obama isn't asking the Web who we want as his running mate?
    • Tentativeness changes as employees start adopting Web tools.
    • Better ideas come from more ideas. Old way of hashing things out in a physical room usually results in only one or two people dominate the conversation. The Web community allows for more people to open up and there are more ideas.
    • People in the Web world wear many hats and the hats change every day.
    Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    363 2008-06-10 22:05:16 2008-06-11 02:05:16 open open enterprise-20-conf-stowe-boyds-post-everything-economy publish 0 0 post 0
    Enterprise 2.0 Conf: Making sense of the endless options for enterprise social networking http://www.sparkminute.com/2008/06/10/enterprise-20-conf-making-sense-of-the-endless-options-for-enterprise-social-networking/ Wed, 11 Jun 2008 02:07:04 +0000 http://www.sparkminute.com/?p=364 Socialcast - This application incorporates many of the newest tools being used by consumers and gamers. Specifically, it has Digg-like voting and reputation ratings depending on participation and others' interest in your participation. Two very successful customers for them are retail outlets, Guitar Center and Hot Topic, that have had a difficult time managing its 10,000+ employees at hundreds of disparate retail outlets. Management now has a tool to watch staff and see ideas within the company as they trend over time. Tool is 100% internal. No way right now to publish any of the content to the public Web. Awareness - Offers a mix of internal/external enterprise social networking. They power social networks for Boston.com and McDonald's.com. Igloo Software - Some of their customers call them "Sharepoint lite." That's probably because you can truly launch a company social network through its wizard in about two minutes. Also because the company's software is fully built on Microsoft's technology. RIM is a huge investor, and Igloo plans on having a BlackBerry client by the end of this year. Mzinga - Company swallowed SharedInsights and they claim to have the most employees (150+) of all their competitors. They host 14,000 communities in 13 different languages and they have employees around the world that moderate them 24/7. Trampoline Systems - Not SaaS. Software sits on your server behind a firewall. The software tries to answer the question you often hear in the office, "Who do we work with that knows about such and such?" But it does that without you having to manage a social network. Instead, it tracks what you're talking about, such as reading your emails, articles you write, etc. With that information, in creates tags (autotags) to identify your area of expertise. You can also manually create tags and identify your own expertise. Connectbeam - Not Saas. Software sits on your server behind a firewall. It merges public search with company search. Do a Google search and you'll see Google results, but also on the left (blocking the Google Ads, I'm sure Google loves that) is Connectbeam's search of knowledge within your company. That parallel search shows a company-generated list of tags, users, and bookmarks related to your Google search. The point is to work within your existing search behavior, Google, but also alerting you to the fact that there is knowledge within your organization. Small World Labs - White labeled social networking that differentiates themselves by doing lots of configuring with their clients. Much of their product cost is in the configuration, design, and management of the internal or external social network. Adenin Technologies - Offer both a firewalled and SaaS model. It's designed to be a company intranet with its most impressive features as true document management and structureless Google-like search across company documents that you can import by spidering employee hard drives. One cool benefit is when you search for documents, you can see which employee wrote the most documents based on your search. Headmix - Tries to put an end to occupational spam. Those are the emails that are the result of you getting caught on threads for which twenty people are copied. Headmix calls itself a combination between Yahoo! Answers and Twitter for the enterprise. The company's CEO actually used to work at Yahoo! Answers. Headmix is a SaaS tool for you to pose and answer questions. But you're only following the questions and answers of people and groups you're interested in. To stay in the know, and be alerted to all questions and answers within your Headmix inbox, Headmix has an Outlook plugin that operates like Twhirl, the Twitter application, that pops up messages on your desktop, but lets you still operate in the Outlook environment. NewsGator's Social Sites - Just released a new firewalled service, Social Sites which is social networking for Sharepoint. It's huge advantage is it doesn't look like Sharepoint (management loves that), it maintains the security settings of Sharepoint (IT loves that), and you can see your relationships to people with like minded interests. Currently though it gathers that information WITHOUT looking into employee created documents. InQuira - Firewalled knowledge management tool for call centers. Its big differentiator is Apple is a client. GROUPSwim - Looks most like Connectbeam in terms of how it tags people and lets you save bookmarks, but it's also a complete collaboration platform as well. It though doesn't integrate with standard general search like Connectbeam. Spaceo.us - Uses a standardized framework to allow you to drag in information from multiple sources that you're already using. Like pulling in a series of RSS feeds, but it's widget based to create a front end for all your information, say from Seybold and Salesforce.com. What makes it different is that you can than connect these "spaces" to users so they can receive information from that space, and get alerts when anything changes. Sun Microsystems' Project SocialSite - Using OpenSocial, add social networking to existing Web applications and apply to your social graph. It appears all that social networking lives in programmable widgets. The way it looks, it's not an end in itself but rather take advantage of the widgets to quickly incorporate in whatever site you currently have. Veodia - Agile video platform to use in your every day business communications and collaboration. They've got an endless list of competitors. Most notable are TokBox, OoVoo, and Sightspeed. Box - File sharing and management tool. A virtual file locker where you can access files from wherever you have a Web connection. Box has tons of competitors in this space, one of the newest being Drop.io. But beyond just file sharing, Box has an OpenBox platform for integration with other Web applications. Files can easily be sent, posted, or viewed via other applications like Picnik, eFax, WordPress, Twitter, NetVibes, iGoogle, and 19 other partners. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 364 2008-06-10 22:07:04 2008-06-11 02:07:04 open open enterprise-20-conf-making-sense-of-the-endless-options-for-enterprise-social-networking publish 0 0 post 0 VIDEO: Enterprise 2.0 Conf: If the CIA can collaborate with Web 2.0 tools, so can you http://www.sparkminute.com/2008/06/10/video-enterprise-20-conf-if-the-cia-can-collaborate-with-web-20-tools-so-can-you/ Wed, 11 Jun 2008 02:08:08 +0000 http://www.sparkminute.com/?p=365 CIA employees who are also leading advocates for the Intellipedia, a Web 2.0 collaboration environment created by the Department of National Intelligence (DNI) for the intelligence community. During their presentation, "From the bottom up: Building the 21st Century Intelligence Community," Dennehy and Burke spoke about the difficulty of convincing the country's most secretive organization to share information using Web 2.0 collaboration tools. After their presentation, I asked them on video (after we received clearance from the public affairs office) to discuss the difficulty of selling in the collaboration platform, the need for the CIA to share information at critical moments with other intelligence gathering organizations, and how their greatest detractors have become their most enthusiastic users. Enjoy the six minute interview. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 365 2008-06-10 22:08:08 2008-06-11 02:08:08 open open video-enterprise-20-conf-if-the-cia-can-collaborate-with-web-20-tools-so-can-you publish 0 0 post 0 Enterprise 2.0 Conf: Creating a socialization plan for deploying social media in the Enterprise http://www.sparkminute.com/2008/06/13/enterprise-20-conf-creating-a-socialization-plan-for-deploying-social-media-in-the-enterprise/ Fri, 13 Jun 2008 23:02:22 +0000 http://www.sparkminute.com/?p=366 CrossTechMedia and the audience to the panel of Katie Delahaye Paine, Founder & CEO, KDPaine & Partners, LLC, Maggie Fox, Contributor, Social Media Group, and Rob Howard, CEO, Telligent. First issue with social networking in the enterprise is the difficulty for businesses to articulate what is it they want. When posed with the question, "What is the business problem you're trying to solve?" they respond with answers like "Someone told me we should do this" or "We want to get our feet wet." Social media requires you to be agile. Enterprises are trying to be agile, but they can't. Unlike the individual or small business, Fortune 100 companies can't turn on a dime. Once organizations can show the value of what they're trying to accomplish, IT gets involved very quickly. And the business side gets very interested once they see the mounds of internal and external data that's generated. Often organizations think they need training wheel steps to getting on, and so they limit their launch to only internal. If you do start only internally, you won't see any of the pain points that will result from outside criticism. Blogging is a status symbol unlike email. When you publish externally its this public face you want to share. But even though you're public, you'll still want a space for an internal dialogue, where you can ask dumb questions and make mistakes. It's important to have that internal safe harbor. When you're a public company blogger, you don't want to bust the perception that they're an expert externally. Launching an enterprise social network requires investment in a socialization plan. The "we will build it and they will come" attitude doesn't work. State Farm learned that hard fact when they launched an internal blog and nobody came. They stepped back, and put in another effort to form a socialization plan to get people interested and involved. The step they took was to place tent cards at every State Farm office around the world. And that alone is what got morale and engagement to increase. When you're developing a socialization plan, look to develop a solution that taps into the self interest of the user. You have to figure out what you're going to do for them. You want to create a situation where once they use it, they'll quickly see the value. Socialization is ongoing. It's not just a first step that requires a grand announcement. You have to keep people engaged, and as users become more savvy, they'll need additional functionality to stay interested. One socialization example is to put up information that can only be found on a wiki. And then play a game with employees, like "Who wants to be a corporate millionaire?" If they want to play the game well, they'll have to research the wiki for answers. It's just a way to retain your users. Socialization is a change management effort. You have to create a budget item. Think about forgoing funding for technology investment for a socialization program. For millenials and Gen Y, social networking is not a fad. This is the way people will expect to work when they come to your organization. When they graduate and get into positions where they can make decisions within the organization, these are the tools they're going to use. One panelist argued that this won't be a revolution. Millenials won't turn a company upside down. But like the transformation from voice mail to email for leaving messages, millenials and Gen Y will view email as being too slow and opt for social networking tools. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 366 2008-06-13 19:02:22 2008-06-13 23:02:22 open open enterprise-20-conf-creating-a-socialization-plan-for-deploying-social-media-in-the-enterprise publish 0 0 post 0 Enterprise 2.0 Conf: Drive business growth from the bottom up community development http://www.sparkminute.com/2008/06/13/enterprise-20-conf-drive-business-growth-from-the-bottom-up-community-development/ Fri, 13 Jun 2008 23:03:21 +0000 http://www.sparkminute.com/?p=367 The hierarchical nature of corporations is antithetical to the collaborative nature of bottom-up social networking. That was the theme of the session "Power to the People: Drive Business Innovation through Collaboration," led by Mark Woollen, VP Social CRM at Oracle. The three factors of urgency, fragmentation, and engagement are driving enterprise 2.0, said Woollen. The market and communications are changing. Where it's changing to is not known. What is known is that top down rigid processes of an organization will not allow you to respond appropriately in this given environment. People have the desire to be connected. Social networks have proven that. The traditional hierarchical corporate system doesn't lend itself to social networks' any-to-any style of collaboration. You'll want to harness your staff's creative energy through fun and engaging use of social networking tools. It's worth it to you, because it can be far more costly in terms of loss of productivity and competitive innovation if you don't engage your employees. Referring to a study whose name I never caught, Woollen posed the question, "Where do enterprise applications fall short?" Those companies surveyed responded (in order of importance): populating and maintaining data, getting user acceptance, generating meaningful analytics, customizing CRM applications, measuring CRM project ROI, and identifying sales-process problems. Think like a really good marketer When introduced with a new product to sell, a good marketer works his internal resources. He first connects with a company expert on the product. He learns from that person or persons, and then moves to partners who may have different kinds of wisdom to the product or audience, such as a design firm and a lead generation firm. This is the kind of efficient methodical behavior you want to replicate within a social network, but amplified, across as many people and groups as possible. Ultimately, what you're trying to do is take the behavior of a good marketer and make it leverageable and scalable across the entire organization so the business can benefit. If you're looking to leverage social capital, let your audience know that you want to break free from the hierarchical "us vs. them" mentality. It requires bottom up creativity, flexibility in communities, and users must be recognized within the organization. The difference between consumer based social networking and enterprise-based social networking is the enterprise cares about monetizing these relationships. How do you go from concept to cash? Networks are not flat, they're very complicated, and social networking tools need to reflect this in their DNA and how they harness the power of communications. When you get into a business driven environment, it isn't just who you know, it's about the depth of that relationship. Woollen didn't talk about this, but if you're looking for a solution that answers this question, check out Hoover's Connect. I interviewed the President of Hoover's Connect and this is exactly the model of his social networking tool. It's a business social networking tool like LinkedIn. But what's different about Hoover's Connect is they show the depth of each of your relationships by monitoring your email communications via Outlook and webmail. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 367 2008-06-13 19:03:21 2008-06-13 23:03:21 open open enterprise-20-conf-drive-business-growth-from-the-bottom-up-community-development publish 0 0 post 0 Enterprise 2.0 Conf: Developing business rationales for an enterprise 2.0 strategy http://www.sparkminute.com/2008/06/13/enterprise-20-conf-developing-business-rationales-for-an-enterprise-20-strategy/ Fri, 13 Jun 2008 23:04:21 +0000 http://www.sparkminute.com/?p=368 As evidenced by the previous session "Social Networking and the Enterprise" (see post), many businesses can't articulate the business reasons as to why they should be involved in social networking, yet they're doing it or want to. There just seems to be a lot of pressure to be in social networking and it's the "thing to do." Pete Fields, Senior VP eCommerce division at Wachovia, told his company's story of the process they went through to determine the business rationales for deploying social networking across the enterprise. Wachovia ended up rolling out a comprehensive Sharepoint deployment that involved all kinds of communications, IM, group chat, chat retention, one to one video conferencing, video blogging, blogging, enriched profiles, presence awareness, and a lot more They had a situation where they knew this communications was relevent, but they didn't know why. So they spent time trying to figure out what's the business case of doing this in the enterprise. Wachovia's business rationales for deploying social networking tools across the enterprise were:
    • Work more effectively across time and distance - Took travel budget to finance this social networking effort.
    • Better connect and engage employees - Traditionally had company sports leagues to connect with each other. They realized the virtual relationships on social networks are as real as the relationships you create on the softball team or the company picnic.
    • Mitigate the impact of a maturing workforce - As people get older and retire or simply leave the company, there's a loss of knowledge assets. Social networking tools like wikis can capture that wisdom.
    • Engage the Gen Y worker - They come to their company with engagement off the scale. Social networking is the way they communicate in their personal lives. They've grown up in flat worlds, playing games with people around the world. When they start experiencing friction in the workplace that doesn't allow them to communicate in their way, they drop off their engagement. Their world is a combination of fact and opinion, plus their participation. They need a voice. They need an outlet.
    Not nearly as impactful as the first four, here are Wachovia's last five rationales.
    • Position Wachovia as innovative and forward thinking
    • Lift general employee engagement
    • Reduce travel expenses
    • Provide employees world-class tools with which to compete for business
    • Support other key corporate initiatives like going paperless.
    They anticipated these last five benefits, but they just didn't stick like the first four. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    368 2008-06-13 19:04:21 2008-06-13 23:04:21 open open enterprise-20-conf-developing-business-rationales-for-an-enterprise-20-strategy publish 0 0 post 0
    Enterprise 2.0 Conf: Successful enterprise-level wiki implementations http://www.sparkminute.com/2008/06/13/enterprise-20-conf-successful-enterprise-level-wiki-implementations/ Fri, 13 Jun 2008 23:05:43 +0000 http://www.sparkminute.com/?p=369 Jeffrey Walker of Atlassian and Linda Skrocki, Sr. Enginering Program Manager for Blogs, Wikis, and Forums at Sun Microsystems showed examples of successful enterprise-level wikis plus offered advice on how to pull off a successful wiki in your enterprise. First, some examples of successful wikis:
    • Vodafone: Combine blogs and wikis. CEO blogs on the wiki. 65,000 employees.
    • Leapfrog: Their finance department has a wiki. It's designed to give new users a tour, plus it acts as a practical home page with useful things.
    • SAP - SAP's wiki (sdn.sap.com) has 800,000+ registered users using the wiki. Could conceivably be the largest corporate wiki.
    • Deutsche Bahn - With over 270,000 employees (only 80,000 are online) they have 15,000 using the wiki. They reward contributions to knowledge management with the 42nd Marvin Awards, referring to the paranoid android Marvin from Douglas Adams' "HItchhiker's Guide to the Galaxy." Marvin's answer to every question is 42.
    Skrocki's three tips for successful blogs and wikis:
    1. Relax and TRUST your contributors - Give up control. People will use their common sense.
    2. Seed the site for success - That means create content. Engage power users in pilot, you'll need pre-launch evangelism, communication, and stakeholder buy-in. Set up training tools such as instructional videos, 101 sessions for & by users, getting started content, and FAQs.
    3. Guide and nurture a self-sufficient community - Enable users to self-train, -police, -support, -evangelize, -organize, and most importantly -grow.
    How to get people up and running on the wiki:
    • Induction - Encourage people to write a personal profile
    • Useful content that they need every day - e.g. Staff contact list
    • Project management - Incorporate that into a repeatable cycle in your business
    • Useful widgets - Add a task list or other tools that make it easy to use.
    • Charts - Create useful dashboards with real-time data
    • Internal blog - Share news and internal discourse
    • Social organization - Encourage non-work use. You want people to become comfortable with the tool so let them use it that way.
    • Permissions - Be as open as you can possibly be.
    Recommended site: wikipatterns.com for advice on setting up and designing a wiki. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    369 2008-06-13 19:05:43 2008-06-13 23:05:43 open open enterprise-20-conf-successful-enterprise-level-wiki-implementations publish 0 0 post 0
    Enterprise 2.0 Conf: Mashups: Best practices and best examples http://www.sparkminute.com/2008/06/13/enterprise-20-conf-mashups-best-practices-and-best-examples/ Fri, 13 Jun 2008 23:06:39 +0000 http://www.sparkminute.com/?p=370 Best practices:
    • Let people stay within the environment their comfortable with. So let sales people stay in Salesforce.com.
    • Make sure your data is accessible and remixable. Unlock it and wrap it in ATOM feeds.
    • Not all mashups are mission critical. Some are good enough. You can put one together in a day. Sometimes you need to do that so you can see the value quickly.
    • Make sure your IT and business goals are aligned. Don't get into a situation where there's conflict. If business doesn't get satisfaction from IT, they'll take matters in their own hands. Sometimes they may just use a simple tool like Yahoo! Pipes or Popfly from Microsoft and create a tool to expose corporate content without approval from IT.
    • Make it portable and reusable. Make sure they can be shipped off to other services, that they can move around the organization.
    • To actually secure the mashups, you need to create a mashup platform.
    • Heavy industry users of mashups are anyone that's heavily involved with spreadsheets. Such example industries include insurance, financial services, and retail.
    • You have to make these tools addictive so people will keep putting their information in to keep the mashup valuable.
    • Build fault tolerance. The components are out of your control. Need to monitor. You can create a rules based system. For example, if this goes down then switch to this data source.
    • Not all mashups include a map. :)
    Some cool examples of mashups mentioned: (Sorry I don't have links, the panel just mentioned that they had seen these mashups before.)
    • Registration mashup for conference: Pull in content from a variety of sources that have personal content like YouTube.
    • Emergency response: Send information in real time when there are tragedies. This information could be even more powerful if it were sent to mobile devices. Great for mission critical use cases.
    • Situation awareness: Homeland security can do constant level of monitoring across many variables. They have a constant holistic cross-referenced view as to what's going on.
    • Assembling a customer visit: Salesforce.com mashup per customer that shows the weather for that date of visit, the golf courses, happenings on Eventful, and restaurants in the area.
    • FaceForce: Puts the Facebook interface directly into Salesforce.
    • Human resources matchup: When you interview someone, this matchup goes out and scans all social networks and sees tons of information about their personal life.
    Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    370 2008-06-13 19:06:39 2008-06-13 23:06:39 open open enterprise-20-conf-mashups-best-practices-and-best-examples publish 0 0 post 0
    Enterprise 2.0 Conf: VIDEO: Peter Biddle, encryption will be like air bags http://www.sparkminute.com/2008/06/13/enterprise-20-conf-video-peter-biddle-encryption-will-be-like-air-bags/ Fri, 13 Jun 2008 23:07:36 +0000 http://www.sparkminute.com/?p=371 Trampoline Systems, also formerly an encryption expert and creator of BitLocker. We were having a great discussion about cloud computing and why some people don't encrypt their data. Unfortunately, I wasn't recording anything, so I turned on the camera and asked him what's it going to take for everyone to start using encryption ubiquitously. His simple answer, "It's not easy." Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 371 2008-06-13 19:07:36 2008-06-13 23:07:36 open open enterprise-20-conf-video-peter-biddle-encryption-will-be-like-air-bags publish 0 0 post 0 Enterprise 2.0 Conf: VIDEO: Karen Appleton on why social networking is critical for business http://www.sparkminute.com/2008/06/13/enterprise-20-conf-video-karen-appleton-on-why-social-networking-is-critical-for-business/ Fri, 13 Jun 2008 23:08:37 +0000 http://www.sparkminute.com/?p=372 Box, the file storage utility. Appleton is also an advisor for the Forum of Women Entrepreneurs and Executives and she just had a session back in Palo Alto, CA that covered many of the similar issues we've been discussing for the past couple of days here at Enterprise 2.0. And those issues have been around social networking for business. The two big questions of why and how? She had some answers. Watch. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]> 372 2008-06-13 19:08:37 2008-06-13 23:08:37 open open enterprise-20-conf-video-karen-appleton-on-why-social-networking-is-critical-for-business publish 0 0 post 0 Enterprise 2.0 Conf: Introducing Social Networking into your Enterprise http://www.sparkminute.com/2008/06/13/enterprise-20-conf-introducing-social-networking-into-your-enterprise/ Fri, 13 Jun 2008 23:09:25 +0000 http://www.sparkminute.com/?p=373 CIA told the story of implementing the Intellipedia, the intelligence industry's social network (watch the video). Today, Simon Revell, Manager of Enterprise 2.0 Technology Development, Information and Knowledge Management at Pfizer told his tale of implementing Web 2.0 tools at his company. Revell's said Pfizer's first attempt at enterprise 2.0 was to set up a blog called DIGWWW to do the following:
    • Facilitate discussion about Web 2.0 tools
    • See how it can be replicated in the enterprise environment
    • Influence technology direction within the company
    • Look to inspire new approaches to collaboration within the company
    • Be completely open for anyone within the company
    In order to maintain the blog, a handful of issues came out of this:
    • There was a lot of nervousness. They feared dissent with the classic response of "Who gave you permission to do this?"
    • But to prove success, they forced themselves to post and comment
    • To create engagement, they needed to nudge their coworkers. They sent repeated reminders and urged others to post.
    • Every chance they had, they'd to tie the blog into day-to-day operations. Constantly reminding their colleagues of the online community.
    Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    373 2008-06-13 19:09:25 2008-06-13 23:09:25 open open enterprise-20-conf-introducing-social-networking-into-your-enterprise publish 0 0 post 0
    Enterprise 2.0 Conf: Social Network Shoot Out http://www.sparkminute.com/2008/06/13/enterprise-20-conf-social-network-shoot-out/ Fri, 13 Jun 2008 23:10:04 +0000 http://www.sparkminute.com/?p=374
  • Moderator Matthew Lees, Analyst
  • Rob Howard of Telligent Systems
  • Sam Lawrence of Jive Software
  • Aaron Strout of Mzinga
  • Michael Wilson of Small World Labs
  • The session is a Q&A session. How did you get involved in social networking?
    • Strout: Bank of America came to us and said we've got a line item for $1 million for community. We don't know what we're going to do with it. At that point I knew that this community thing is going to be big.
    What's your least favorite tech buzzword?
    • Lawrence: Enterprise 2.0
    • Strout: 140 characters or less
    • Howard: Web 2.0
    • Wilson: Cloud computing
    Is social computing right for all organizations?
    • Lawrence: If you have an anti-social culture, it's not right. But it's right for everyone else.
    • Wilson: I'm having a hard time finding out who it's not right for.
    • Audience member: It's different between fear-based culture vs. a secretive culture. Fear can't handle it, secretive can.
    What industry is primed for enterprise 2.0?
    • Wilson: Media space has been their biggest growth space.
    • Strout: Technology clients are the most difficult to deal with because they think they can physically build and manage it. Yet, at the same time they were primed to actually use it.
    How do your orchestrate change management?
    • Howard: Start putting meeting notes in the blog instead of emailing them out. People will soon learn and adapt.
    • Wilson: Technology is only part of the solution, implementation is what really matters. Part of their process with clients is to send require community management assessment and training.
    What question do you hate hearing from prospects?
    • Howard: Can I get this in 24 hours? What bad things are going to happen?
    • Wilson: What if somebody says something bad about us? Can we get a source code agreement on this?
    • Lawrence: Can you give us $3 million of software for free? How am I going to monetize this?
    Lawrence says whenever he gets these dumb questions he sends them back to Sharepoint. In the end, nobody got hurt during the Social Network Shoot Out. Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    374 2008-06-13 19:10:04 2008-06-13 23:10:04 open open enterprise-20-conf-social-network-shoot-out publish 0 0 post 0
    Enterprise 2.0 Conf: Summary of coverage of the Enterprise 2.0 conference http://www.sparkminute.com/2008/06/13/enterprise-20-conf-summary-of-coverage-of-the-enterprise-20-conference/ Fri, 13 Jun 2008 23:10:57 +0000 http://www.sparkminute.com/?p=375 It's Wednesday night, the big two days of the Enterprise 2.0 conference are coming to an end. I've blogged a ton and shot a lot of video at the conference. The overall sentiment I'm getting from all the attendees and from all the sessions I've attended is that enterprise 2.0 is not there yet, but it's going to happen, it's inevitable. Here's a summary of the top learnings from the conference:
    • Young people entering the workforce communicate with Web 2.0 tools. They want more than just email.
    • Cloud computing is an easy way to launch a service and scale, but it's far from being a true utility like electricity.
    • To innovate, you need to harness the wisdom of your network. First start with your staff and then move to partners and your audience.
    • When you create a collaborate Enterprise 2.0 space, TRUST your audience. Release the desire to control. Don't control. Even the CIA recommends this.
    • Change management. Adoption requires evangelism and constant reminders and associating Web 2.0 tools with everything you're doing.
    • Don't just deploy social media for the sake of deploying social media. Develop a strategic business rationale.
    • There are tons of companies that offer business social networking solutions. Some are trying to offer everything, and some are just trying to solve a single problem.
    • Allow people to engage with your company outside of your .com business address. Let them engage with your brand where they already like to go, like Facebook, MySpace, etc.
    And here's a summary of all my coverage from the event. It's a total of 23 posts of which seven include video. Enjoy. :) Thanks to Alex Dunne for supplying all the photos for many of the posts. Make sure you check out his entire Flickr feed. This post is cross-posted from the Enterprise 2.0 Blog.]]>
    375 2008-06-13 19:10:57 2008-06-13 23:10:57 open open enterprise-20-conf-summary-of-coverage-of-the-enterprise-20-conference publish 0 0 post 0 15953 http://bethevoiceblog.com/?p=11 65.38.178.7 2008-08-17 19:50:38 2008-08-17 23:50:38 1 pingback 0 0
    Side-by-side comparison: Flip Video Ultra vs. Flip Mino http://www.sparkminute.com/2008/06/18/side-by-side-comparison-flip-video-ultra-vs-flip-mino/ Thu, 19 Jun 2008 01:57:14 +0000 http://www.sparkminute.com/?p=376 Flip Video Ultra

    Flip Mino

    ]]>
    376 2008-06-18 21:57:14 2008-06-19 01:57:14 open open side-by-side-comparison-flip-video-ultra-vs-flip-mino publish 0 0 post 0 11307 pjk_webmail@pjk.net http://www.pjk.net 76.87.252.77 2008-06-18 23:38:07 2008-06-19 03:38:07 1 0 0 11313 kkueter@gmail.com 75.2.147.110 2008-06-19 01:39:12 2008-06-19 05:39:12 1 0 0 11424 michael_c@mindspring.com http://www.Capozzola.com 24.6.42.91 2008-06-20 18:54:11 2008-06-20 22:54:11 1 0 0 11335 david@davidspark.com http:// 75.18.163.58 2008-06-19 10:29:48 2008-06-19 14:29:48 1 0 1 11397 cziems@yahoo.com 76.126.54.128 2008-06-20 10:59:19 2008-06-20 14:59:19 1 0 0 11398 david@sparkmediasolutions.com http://www.sparkmediasolutions.com/ 75.18.163.58 2008-06-20 11:29:58 2008-06-20 15:29:58 1 0 0 11324 pete.krainik@thecmoclub.com http://www.thecmoclub.com 68.191.242.79 2008-06-19 07:01:21 2008-06-19 11:01:21 1 0 0 11323 laurent@pierssens.com http://laurent.pierssens.com 80.13.38.155 2008-06-19 06:50:40 2008-06-19 10:50:40 1 0 0 11403 josh@kadisco.com http://kadisco.com 66.92.188.63 2008-06-20 12:57:46 2008-06-20 16:57:46 1 0 0 11358 philip@faulconer.org http://www.faulconer.org 12.127.192.158 2008-06-19 19:29:19 2008-06-19 23:29:19 1 0 0 11370 marissagoldmark@gmail.com 98.206.35.175 2008-06-19 23:05:38 2008-06-20 03:05:38 1 0 0 16506 http://bethevoiceblog.com/?p=14 65.38.178.7 2008-08-25 19:44:49 2008-08-25 23:44:49 1 pingback 0 0
    robparavonianmarquee.jpg http://www.sparkminute.com/2008/06/25/video-interview-with-george-carlins-last-opening-act-rob-paravonian/robparavonianmarqueejpg/ Wed, 25 Jun 2008 14:44:26 +0000 http://www.sparkminute.com/wp-content/uploads/2008/06/robparavonianmarquee.jpg 378 2008-06-25 10:44:26 2008-06-25 14:44:26 open open robparavonianmarqueejpg inherit 377 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/06/robparavonianmarquee.jpg _wp_attachment_metadata a:5:{s:5:"width";i:234;s:6:"height";i:334;s:14:"hwstring_small";s:22:"height='96' width='67'";s:4:"file";s:107:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/06/robparavonianmarquee.jpg";s:5:"thumb";s:34:"robparavonianmarquee.thumbnail.jpg";} _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/06/robparavonianmarquee.jpg VIDEO: Interview with George Carlin's last opening act, Rob Paravonian http://www.sparkminute.com/2008/06/25/video-interview-with-george-carlins-last-opening-act-rob-paravonian/ Wed, 25 Jun 2008 14:47:31 +0000 http://www.sparkminute.com/?p=377 I had dinner with my comic friend from Chicago, Rob Paravonian who you may know well from his insanely successful Pachelbel Rant on YouTube (over 5 million views). It's from that video that he became George Carlin's opening act for the past year. A few days after Carlin's death, Rob and I met up for dinner and I interviewed him about comedy and working with George Carlin. Rob also has a great video podcast called "Life as a Comic" which is all about what it's like to work and live like a road comic. Any aspiring comedians should definitely watch it. While Rob hasn't updated the video podcast in 10 months, he's got about a dozen timeless episodes up for viewing. Maybe the increased viewing will inspire him to make more episodes. In last night's interview, we talked about Rob's offstage relationship with George Carlin and how the success of his YouTube video has brought crowds of cello students to his shows.
    ]]>
    377 2008-06-25 10:47:31 2008-06-25 14:47:31 open open video-interview-with-george-carlins-last-opening-act-rob-paravonian publish 0 0 post 0 _edit_last 1 _edit_lock 1217526172
    crankygeeksjune08.jpg /crankygeeksjune08jpg/ Thu, 26 Jun 2008 00:34:10 +0000 http://www.sparkminute.com/wp-content/uploads/2008/06/crankygeeksjune08.jpg 380 2008-06-25 20:34:10 2008-06-26 00:34:10 open open crankygeeksjune08jpg inherit 18446744072495111385 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2008/06/crankygeeksjune08.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/06/crankygeeksjune08.jpg _wp_attachment_metadata a:5:{s:5:"width";i:474;s:6:"height";i:360;s:14:"hwstring_small";s:23:"height='96' width='126'";s:4:"file";s:104:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2008/06/crankygeeksjune08.jpg";s:5:"thumb";s:31:"crankygeeksjune08.thumbnail.jpg";} I'm a Cranky Geek with John Dvorak http://www.sparkminute.com/2008/06/25/im-a-cranky-geek-with-john-dvorak/ Thu, 26 Jun 2008 00:40:55 +0000 http://www.sparkminute.com/?p=379 David Spark on Cranky GeeksI made another appearance today on John C. Dvorak's Cranky Geeks. Joining me on the show as always is the Co-Crank, Sebastian Rupley, Editorial Director of PCMagCast, and Dan Goodin, Reporter for The Register, one of my favorite rumor tech sources when I was writing for ZDTV/TechTV. We discussed a variety of subjects including:
    • Every tech pub is getting an "exclusive" interview with Bill Gates now that he's leaving. John doesn't believe Gates is really quitting.
    • The Yahoo! exodus of senior executives. It isn't going to put a dent in Yahoo's massive traffic.
    • And the enterprise 2.0 discussion. How enterprise companies are eagerly trying to deploy Web 2.0 tools for young workers and to manage knowledge across the enterprise.
    Enjoy and let me know what you think of the show. :)]]>
    379 2008-06-25 20:40:55 2008-06-26 00:40:55 open open im-a-cranky-geek-with-john-dvorak publish 0 0 post 0
    I've annoyed a journalist http://www.sparkminute.com/2008/06/27/video-why-is-tom-foremski-annoyed-with-me/ Fri, 27 Jun 2008 06:18:36 +0000 http://www.sparkminute.com/?p=381 "Word of Mouth Marketing" was giving away copies of his book and bottles of Makers Mark. I scored myself a book. After the big giveaway I pulled out my Nokia N82 and shot some video, streaming live over the Qik network. You can watch the recorded 14 minute video below. In the video are Marissa Root, Eric Doyle, and Denise Vardakas of The Conversation Group, Sam Levin of Cool Mac Pics, Brian Zisk of the SanFran MusicTech Summit, Oliver Marks, Chris Heuer and Kristie Wells of the Social Media Club, Deb Schultz, Matt Weeks, Dale Larson, Veek, Christel van der Boom of A&R Edelman, Meliza Solan of Vator.tv, and a well know journalist...sort of. At about 2:30 in the video I walk up to the journalist with my camera up and he immediately puts his hand over his face. He obviously doesn't want me to shoot him. He got very pissed with me and I kept asking him why he was so annoyed. I asked why he didn't want to be recorded now? I had interviewed him on video a couple of times before. He said he had flipped a coin and decided he didn't want to be shot. According to his blog post though I was far more irritating and intrusive. At a public event where recording people is common should you ask every single person when you're streaming video? Or if someone just puts up their hand should you move on? Regularly if I didn't know the person I would move on. But I know this journalist, I've interviewed him on video before, and we said hello at the beginning of the event. So I implored as to why he didn't want to be interviewed. And it obviously irritated him so much that he had to write a post about it. UPDATE: 6/29/08, The video has been removed.]]> 381 2008-06-27 02:18:36 2008-06-27 06:18:36 open open video-why-is-tom-foremski-annoyed-with-me publish 0 0 post 0 _edit_last 1 _edit_lock 1215221561 12126 69.110.41.11 2008-06-30 13:33:31 2008-06-30 17:33:31 1 0 0 12133 david@davidspark.com http:// 75.18.163.58 2008-06-30 16:01:56 2008-06-30 20:01:56 1 0 1 11939 mike@grassshackroad.com http://www.grassshackroad.com 67.164.115.232 2008-06-27 19:05:59 2008-06-27 23:05:59 1 0 0 11941 christel.vanderboom@edelman.com http://doormijnogen.blogspot.com 12.176.230.5 2008-06-27 20:01:20 2008-06-28 00:01:20 1 0 0 11926 billbiggar@gmail.com 69.76.187.142 2008-06-27 14:20:50 2008-06-27 18:20:50 1 0 0 The cool and not-so-cool from SWAT Summit http://www.sparkminute.com/2008/07/17/the-cool-and-not-so-cool-from-swat-summit/ Thu, 17 Jul 2008 21:26:06 +0000 http://www.sparkminute.com/?p=383 SWAT Summit, a conference about advertising and social media, at San Francisco's Westin St. Francis. There was a lot of discussion, case studies, and research reports on advertising and social media. Here's a summary of some of the cool and not-so-cool issues, research, and companies that presented at the conference. Not-so-cool (but has potential to be cool) - IDC's shortsighted social media and advertising analysis. IDC conducted an analysis of consumer social media use and attitudes towards targeted online advertising on social networking services (SNS). Most of the information was not eye opening and it unfortunately didn't go deep enough. The obvious question to me was, "What do people use vs. what do people say they want?" How do those two issues collide? IDC interviewed people and asked them what they used in terms of social media and Web 2.0 services, plus they asked them "Do you want services tracking your online behavior and information so as to serve you more targeted advertisements?" And as you might imagine, a high percentage of people said "no" to that question. But that's what people say. I'm more interested in what they do, and if there's a discrepancy. I expect there is. For example, some people might say they don't want services to track their information or behavior, but they probably happily use services like Gmail, which tracks content in their email in order to serve up targeted ads. Did the person answering the question about tracking behavior know that services they use are already doing that? Maybe not or maybe they do and they don't care. But it's also possible that they didn't connect that question to their actual behavior. During the question time I stood up and asked the presenter if IDC cross referenced that information - use of social media services vs. level of privacy people say they want. She said no. But she has the information and said she would send it to me. When she does, I'll post it, and I'm sure it'll be "cool." Ultimately though IDC's data didn't go deep enough, and it's so easy for them to. What I'm more interested in knowing is when people are told that the social networking services they're using are tracking their behavior, how would they react? Would they dump that service, change privacy settings (if possible), or change their answer to that question? Cool - Social Networks and the eight levels of user engagement. Engagement is the biggest buzzword that's gotten the least traction in this area and for far too long the definition has been elusive. David Smith of Mediasmith hopes to change this by tackling this issue. He offers eight new valuable levels of user engagement. They are:
    1. Vehicle distribution engagement - Loyalty of viewing or circulation and regularity of visits.
    2. Vehicle exposure engagement - What's the level they consume the media? Do they consume all the way through, or do they cut out early or right away?
    3. Advertising exposure engagement - You can be exposed to content, but not be exposed to the advertising.
    4. Advertising attentiveness engagement - Pure engagement statistic.
    5. Advertising communication engagement - Do they remember your ad? We want to know if they actually "get" the message.
    6. Advertising persuasion engagement - Changing people's predispositions. Often this happens through a "trusted friend" endorsement.
    7. Advertising response engagement - What's their clickthrough to take action, view, or interact with? This is not a measurement of just clickthroughs with no action.
    8. Sales response engagmeent - How does this turn into actual sales?
    Not-so-cool - Hey! Nielsen. This is a social networking service with Digg-like voting for people to talk about their opinions towards entertainment media. It was produced by Affinitive. Here's an example of how the social site works: post a comment about what you like or don't like about a TV show or movie and people can vote on or add to your comment. This presentation was touted as a "successful" case study, yet by my estimation it's far from successful. Here's my reasoning: It's not original (although they claim it was), the engagement is banal (all you can really do is say, I like this and I agree or don't agree with you), and while Nielsen said it has an amazing amount of information they didn't actually share that information on this site. What they've created is a site to only let others create user generated content (not that extensive) and then Nielsen admittedly plans to collect and take advantage of that information. Nielsen needs to take the first step and expose some of the valuable information it has created and give us something to talk about. Also, I severely don't believe Nielsen's claim that AVERAGE engagement on the Hey!Nielsen site is 32 minutes. BS. I couldn't last two minutes. Kind of makes you question all of Nielsen's numbers if you haven't already. Cool - Fuel the Change video contest - After listening to iMeem's completely pathetic case study with no results, quantitative or anecdotal, it was great to see Votigo's well presented and successful case study for the Fuel the Change user generated video contest. The goal of the contest was to educate consumers on the benefits of ethanol while also generating quality content that can be used in future marketing campaigns. They loaded the site with a series of the well-known social media engagement features within the site and through widgets. As a result, the audience created fifty five :30 second video commercials. There were 19,000 unique users, 170,000 page views, and 2,400 registrations. The pass along features they built into the campaign created 500 viral emails and 2,000 viral referrals. The company was so happy with the results that they reallocated its marketing budget more into editorial and social media. As a closer, the presenter offered five experiential tips for those looking to repeat their success creating a social media campaign:
    1. Clearly define your objectives
    2. Choose the right partner
    3. Promote it
    4. Make it social
    5. Use the results
    ]]>
    383 2008-07-17 17:26:06 2008-07-17 21:26:06 open open the-cool-and-not-so-cool-from-swat-summit publish 0 0 post 0 _edit_lock 1246256127 _edit_last 1 66857 http://www.sparkminute.com/?p=716 65.38.178.7 2009-06-29 02:08:45 2009-06-29 06:08:45 1 pingback 0 0
    VIDEO: BlogHer '08: Dave interviews Grover on Sesame Street! http://www.sparkminute.com/2008/07/18/video-blogher-08-dave-interviews-grover-on-sesame-street/ Fri, 18 Jul 2008 20:05:27 +0000 http://www.sparkminute.com/?p=384 BlogHer conference in San Francisco today which seems like a parallel world of geekdom. I attend tech conferences all the time and traditionally the male-to-female ratio is about 90-to-10. But this conference is completely inverted. It's kind of nice to be in the minority for once. The conference is literally "a buzz." There's conversation a plenty, but I decided to head on over to Sesame Street and see what they were doing and get an interview with Grover. You'll have to watch through (or skip through) to see that part. Video is ten minutes.
    ]]>
    384 2008-07-18 16:05:27 2008-07-18 20:05:27 open open video-blogher-08-dave-interviews-grover-on-sesame-street publish 0 0 post 0 _edit_lock 1216411527 _edit_last 1 14005 mike@grassshackroad.com http://www.grassshackroad.com 99.204.133.184 2008-07-24 13:30:26 2008-07-24 17:30:26 1 0 0 14006 david@sparkmediasolutions.com http://www.sparkmediasolutions.com/ 69.181.186.55 2008-07-24 13:43:27 2008-07-24 17:43:27 1 0 0
    VIDEO: What does the Google-Yahoo potential ad partnership mean to you? (KQED) http://www.sparkminute.com/2008/07/20/video-what-does-the-google-yahoo-potential-ad-partnership-mean-to-you-kqed/ Sun, 20 Jul 2008 09:12:30 +0000 http://www.sparkminute.com/?p=386 KQED's "This Week in Northern California" all prepared to talk in great detail about the debate going on at Capitol Hill regarding Google and Yahoo's potentially anti-competitive and monopolistic advertising practices. While we initially talked about that, the conversation trailed off onto a whole variety of related subjects. Watch and let me know what you think. Only five minutes.
    ]]>
    386 2008-07-20 05:12:30 2008-07-20 09:12:30 open open video-what-does-the-google-yahoo-potential-ad-partnership-mean-to-you-kqed publish 0 0 post 0 _edit_last 1 _edit_lock 1216545150 13802 nicolas.schriver@gmail.com http://schrivers.blogspot.com 81.185.246.236 2008-07-22 13:47:56 2008-07-22 17:47:56 1 0 0
    TEASE: SquawkBox - July 21st, 2008 - Seven reasons why the new iPhone sucks http://www.sparkminute.com/2008/07/20/tease-squawk-box-721-seven-reasons-why-the-new-iphone-sucks/ Sun, 20 Jul 2008 21:46:45 +0000 http://www.sparkminute.com/?p=387 Join us tomorrow for a live interactive podcast with me, David Spark (subbing in for Alec Saunders) and Andrew Eisner of Retrevo, the consumer electronics search engine. Andrew will be talking about his very popular article, "Seven reasons why the new iPhone sucks" plus HDTV during the Olympics, iPhone applications, Bluetooth and wired headsets, and anything else you want to know about consumer electronics. Here's all the info you need for the call: TIME: Monday, July 21st at 11am Eastern/8am Pacific Click here to install the Calliflower Facebook app for free conference calls and to register for the call.]]> 387 2008-07-20 17:46:45 2008-07-20 21:46:45 open open tease-squawk-box-721-seven-reasons-why-the-new-iphone-sucks publish 0 0 post 0 _edit_lock 1216591007 _edit_last 1 Squawk Box - 7/21/08 - Seven reasons why the new iPhone sucks http://www.sparkminute.com/2008/07/22/squawk-box-72108-seven-reasons-why-the-new-iphone-sucks/ Tue, 22 Jul 2008 17:50:56 +0000 http://www.sparkminute.com/?p=388 David SparkYesterday I sub-hosted for Alec Saunders on the Squawk Box. My guest for the show was Andrew Eisner of Retrevo, the consumer electronics search engine. I asked Andrew to come on and discuss his extremely popular article, "Seven reasons why the new iPhone sucks" and how Retrevo finds and indexes all content online about consumer electronics. We also got to talking about iPhone applications as well and if Apple's walled garden approach is better or worse than the carrier's walled garden approach. Other topics in this show include the insane volume of High Def coverage that will be at the Olympics, the good and bad with Bluetooth and wired headsets. [audio:http://saunderslog.com/podpress_trac/web/4231/0/SquawkBox_072108.mp3]
    ]]>
    388 2008-07-22 13:50:56 2008-07-22 17:50:56 open open squawk-box-72108-seven-reasons-why-the-new-iphone-sucks publish 0 0 post 0 enclosure http://saunderslog.com/podpress_trac/web/4231/0/SquawkBox_072108.mp3 8861798 audio/mpeg _edit_last 1 _edit_lock 1216939929 13808 paula@fastforwardblog.com http://www.fastforwardblog.com 71.96.170.212 2008-07-22 15:38:04 2008-07-22 19:38:04 1 0 0
    VIDEO: ZDTV/TechTV 10th Anniversary Reunion, part II http://www.sparkminute.com/2008/07/25/video-zdtvtechtv-10th-anniversary-reunion-part-ii/ Fri, 25 Jul 2008 05:42:12 +0000 http://www.sparkminute.com/?p=390 the last one. For this one I pulled out my Nokia N82 for a Qik video and just kept shooting and shooting. If you were a ZDTV/TechTV fan you'll like this video. You'll see some of our former on camera talent and many of the people who worked behind the scenes to produce the shows and the virtual characters.
    Zemanta Pixie
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    390 2008-07-25 01:42:12 2008-07-25 05:42:12 open open video-zdtvtechtv-10th-anniversary-reunion-part-ii publish 0 0 post 0 _edit_lock 1216964532 _edit_last 1 14053 http://www.sparkminute.com/?p=348 65.38.178.7 2008-07-25 01:45:17 2008-07-25 05:45:17 1 pingback 0 0 14155 kaz03@yahoo.com 76.220.68.75 2008-07-25 20:06:43 2008-07-26 00:06:43 1 0 0
    The Social Media Fallacy http://www.sparkminute.com/2008/07/27/the-social-media-fallacy/ Sun, 27 Jul 2008 21:59:09 +0000 http://www.sparkminute.com/?p=391 SVAMA (Silicon Valley American Marketing Association) about "The Social Media Fallacy." I argue that the way social media has been sold to us through the general media and social media consultancies is false and misleading. The big story that's constantly sidestepped is that social media should first be about creating great editorial content and then distribution (social media). I put together this short (6 min) Slideshare presentation to debunk the traditional way social media is being sold and offer a more sane and logical approach to developing industry voice to grow your business. On July 28th, 2008, Slideshare featured this presentation on the homepage. I'm interested to know your opinion. Do you agree/disagree this is how it's being sold and do you believe/not believe that the social media evangelists are sidestepping the issue of content?]]> 391 2008-07-27 17:59:09 2008-07-27 21:59:09 open open the-social-media-fallacy publish 0 0 post 0 _edit_lock 1236188981 _edit_last 1 aktt_notify_twitter no 14480 http://www.matteosdc.com/blog/2008/07/29/215/ 62.149.140.145 2008-07-29 14:27:15 2008-07-29 18:27:15 1 pingback 0 0 14317 phdunay@yahoo.com http://buzzmarketingfortech.blogspot.com 206.49.105.4 2008-07-27 20:11:54 2008-07-28 00:11:54 1 0 0 14321 david@davidspark.com http:// 69.181.186.55 2008-07-27 20:37:06 2008-07-28 00:37:06 1 0 1 14478 matteosdc@gmail.com http://www.matteosdc.com/blog/ 83.103.90.55 2008-07-29 14:06:28 2008-07-29 18:06:28 1 0 0 23487 outsideloop@dslextreme.com 207.114.157.5 2008-10-21 16:14:01 2008-10-21 20:14:01 1 0 0 I'm still Cranky http://www.sparkminute.com/2008/07/31/im-still-cranky/ Thu, 31 Jul 2008 18:03:06 +0000 http://www.sparkminute.com/?p=392 another appearance last night on John C. Dvorak's Cranky Geeks with Sebastian Rupley of PCMagCast and VC Partner David Hornik of August Capital. We talked about the new search engine Cuil, Microsoft revisiting the Folders' Crystals switcheroo with its suprise Mojave operating system which was really just Vista in disguise, and a redneck that got angry at his lawnmower so he shot it with his shotgun. David Spark, Cranky Geeks]]> 392 2008-07-31 14:03:06 2008-07-31 18:03:06 open open im-still-cranky publish 0 0 post 0 _edit_lock 1218077419 _edit_last 1 Stand up comedian vs. on-stage heckler http://www.sparkminute.com/2008/07/31/stand-up-comedian-vs-on-stage-heckler/ Thu, 31 Jul 2008 19:04:15 +0000 http://www.sparkminute.com/?p=393 Joe Klocek, had a heckler who wanted to prove himself on stage. So the guy got up on stage and realized how tough it is being a comedian, and Joe showed him how good he is tearing him up. Really funny stuff. Very impressed with how Joe handled himself. I've got an article with advice on how to handle rough crowds, but definitely watch this video to see what it takes to tear someone to shreds.
    ]]>
    393 2008-07-31 15:04:15 2008-07-31 19:04:15 open open stand-up-comedian-vs-on-stage-heckler publish 0 0 post 0 _edit_lock 1217531094 _edit_last 1 14757 georgecorrigan@gmail.com 98.210.207.95 2008-07-31 20:35:21 2008-08-01 00:35:21 1 0 0 14762 adammetz@gmail.com http://www.metzmash.com 76.191.182.247 2008-07-31 21:29:13 2008-08-01 01:29:13 1 0 0
    Top articles http://www.sparkminute.com/top-articles/ Thu, 07 Aug 2008 02:53:13 +0000 http://www.sparkminute.com/?page_id=394 The following are a series of articles written by David Spark about new media, social media, publishing, and presenting.

    20 Expert Tips on Running a Contest Powered by Social Media August 10th, 2009 - Looking to run a contest, but you're worried nobody will participate? Or worse, that something could go wrong? This article provides great tips from experts on how to run a successful social media-enabled contest. Read on to learn their prize winning formulas. Download PDF 14 Successful Techniques for Building Your Industry Voice with Social Media July 12th, 2009 - Get inspired to capitalize on social media for your business with these successful tales of building industry voice. Download PDF Get recognized at your next conference by reporting on it February 8th, 2009 - Don't just attend or sponsor an event, report on it, from your voice. If you do report you'll get a lot more value, attention, and connections. Download PDF "Be the VoiceSM" - Build Your Business by Becoming your Industry's Thought Leader February 20th, 2008 - "Be the Voice" explains why developing thought leadership is critical to growing your business. You'll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company's media network to fail. Download PDF How to "Web 2.0-Enable" your Live Event November 18th, 2007 - Amplify the value of the "liveness" of your event by layering it with social media tools to improve physical logistics, distribute information, connect people, and enhance face-to-face conversations. Download PDF More Schmooze, Less Snooze: How to Deliver "The Most Talked About" Conference Session May 21st, 2007 - Advice for moderators, panelists, and even attendees on how to deliver and participate in a buzzworthy conference session. Download PDF How PR Professionals Can Participate in New Media May 21st, 2007 - This article offers actionable advice for PR professionals on how to engage in the new media space. Inside you'll find coverage on ten important issues including "Who are the top influencers in your space," "Know WHEN people are talking about you and your clients," and "Dealing with bad publicity online." Download PDF The 12 Principles of New Media February 27th, 2007 - Twelve issues you need to take into consideration when running a new media campaign. Article includes video interviews with industry experts on each of the principles. Download PDF]]>
    394 2008-08-06 22:53:13 2008-08-07 02:53:13 open open top-articles publish 0 0 page 0 _edit_last 1 _edit_lock 1249960321 _wp_page_template default aktt_notify_twitter no
    Do's and don'ts for utilizing social media for advertising, content, and commerce http://www.sparkminute.com/2008/08/10/dos-and-donts-for-utilizing-social-media-for-advertising-content-and-commerce/ Mon, 11 Aug 2008 01:19:22 +0000 http://www.sparkminute.com/?p=395
    Zemanta Pixie
    ]]>
    395 2008-08-10 21:19:22 2008-08-11 01:19:22 open open dos-and-donts-for-utilizing-social-media-for-advertising-content-and-commerce publish 0 0 post 0 _edit_lock 1218417563 _edit_last 1 15545 http://blog.expotv.com/2008/08/11/expotvs-david-rubinstein-on-social-media/ 209.234.249.246 2008-08-11 15:31:57 2008-08-11 19:31:57 1 pingback 0 0
    Beijing Olympic tech round up http://www.sparkminute.com/2008/08/15/beijing-olympic-tech-round-up/ Fri, 15 Aug 2008 16:33:19 +0000 http://www.sparkminute.com/?p=396 Listen to John Scott and David Spark talk about Olympic tech on Green 960 (Time: 8:44)

    [audio:http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/Spark%20Minute_081608.mp3]

    GEAR
    • High Tech swimsuits - Developed at NASA, thanks to funding for Speedo, scientists have found the smoothest surface, a fabric known as FastSkin, that allows swimmers to cut through the water. Buy a Speedo LZR Racer and you'll be all the rage at your kidney shaped pool.
    • Cooling suits - Stay cool just before the race. Put on a Nike water-filled vest that's been pre-frozen in your freezer. Wear it an hour before your race and your cool torso will take longer to overheat.
    • Altitude training at sea level - Training at high altitudes, an athlete's body responds to the low oxygen by creating more red blood cells. When the athlete comes back to earth, the extra red blood cells increase performance by improving oxygen flow to the muscles. But climbing a mountain just to train is not a possibility if you live in Kansas. Flat state dwellers can purchase a sealed plastic hypoxic tent which reduces the oxygen in the tent to simulate that light headed feeling at high altitudes.
    • Shoes - Of course they're always lighter, but for runners running in circles counter clockwise they need a little extra padding on that left foot. Can an asymmetrical pair of shoes actually work? Ask Adidas. They're the ones testing them.
    • Robotic opponents - A robot that plays ping pong with you, just because you're little brother is no longer a challenge. Still, I like the robot that can play air hockey better.
    GOING OVERBOARD
    • Time keeping - Omega, the games' official time keeper, is using high-speed cameras to capture images every 2000th of a second.
    • Hours of coverage - 3600! You could watch it all if you had 150 days free and didn't want to sleep. Start watching now at NBCOlympics.com.
    • Bandwidth - Athletes, coaches, and others hanging at the Olympic village will have access to computers with bandwidth of 30 Mbps.
    • Security on Segways - They're spending $6.5 billion on security. Much of that blown by purchasing Segways for security personnel. Don't understand how Segways are making the athletes any more secure.
    • Trying to play G-d - The Chinese government is trying to treat clouds to stop the rain. Not successful since one of the softball games was already rained out.
    • Online coverage - While you can catch Olympic coverage on any of seven different networks, the coverage on NBCOlympics.com is blowing away any coverage of any event ever done before. It's a real coming out party for Microsoft's Silverlight technology. Unfortunately, the part of the site where you can play fantasy Olympics is poorly thought out and rather anemic. Don't bother, just go straight to the HD video on the site. Watch Robert Scoble's interview with Eric Schmidt, who led the Silverlight development of the NBCOlympics.com site.

    DISCLOSURE: I did a very small project for Microsoft regarding its Silverlight development of the NBCOlympics.com site.

    In addition, just under half a million people every day have been checking out online coverage on their mobile devices.

    • Cameras, cameras, cameras - Everything shot in HD, but what really matters are the camera angles. My favorite are cameras mounted on archery targets and cameras that glide along the track following the runners.
    • Digital overlays - Just like the first down line in football, we're watching the world record line in swimming. It takes a lot of number crunching and coordinating the cameras positions and angles in relation to the field. Read how it's done from "How Stuff Works."
    • Green Olympics? - They claim they're shooting for zero emissions in the Olympic park area. Maybe with the sheer volume of people that could be true.
    The real question will be if all this technology will allow NBC to tell a better story about the Olympics. Olympics is all about personal achievements so they need personal success stories. So far they've got Michael Phelps. That's really all they need.]]>
    396 2008-08-15 12:33:19 2008-08-15 16:33:19 open open beijing-olympic-tech-round-up publish 0 0 post 0 _edit_lock 1219111716 _edit_last 1 aktt_notify_twitter no enclosure http://a1135.g.akamai.net/f/1135/18227/1h/cchannel.download.akamai.com/18227/podcast/SANFRANCISCO-CA/KKGN-AM/Spark%20Minute_081608.mp3 4192320 audio/mpeg 15880 http://www.sparkminute.com/?p=397 65.38.178.7 2008-08-16 13:19:23 2008-08-16 17:19:23 1 pingback 0 0
    Twitter Updates for David Spark (dspark) 2008-08-15 http://www.sparkminute.com/2008/08/15/twitter-updates-for-2008-08-15/ Sat, 16 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=397
  • Writing more questions for a game show. Anyone got a tricky question about security (IT and physical)? #
  • Beijing Olympics tech round up. http://www.sparkminute.com/?p=396 #
  • Follow me on Twitter at http://twitter.com/dspark]]>
    397 2008-08-15 23:59:59 2008-08-16 03:59:59 open open twitter-updates-for-2008-08-15 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1218951889 aktt_tweeted 1 _edit_last 1
    Is enterprise collaboration an oxymoron? - Be the Voice podcast http://www.sparkminute.com/2008/08/16/is-enterprise-collaboration-an-oxymoron-be-the-voice-podcast/ Sat, 16 Aug 2008 20:55:03 +0000 http://www.sparkminute.com/?p=398 Oliver Marks.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Oliver Marks, photo by Brian SolisHere are some of the highlights from my interview with Oliver Marks:
    • it's sometimes an oxymoron to have collaboration in a large organization because they often set up competition among groups in an effort to drive innovation.
    • Collaboration in enterprises is difficult because as Marks explains, "In large companies a lot of people basically don't like each other and they're competing. You have to overcome all of that."
    • You need to create an open editorial environment. One for internal communications and external communications. What do you expose and what do you protect?
    • The power of many people collaborating has a greater impact than just an individual telling his or her experiences.
    • Marks is marketing towards C-level people, but he realizes C-level people aren't reading blogs." To which I argue back, "But the people they trust are."
    • "So many collaboration projects die because they grow out of mid-level or even grass roots people. And they don't get the funding, they don't get the credibility in the organization, and there's no coherent strategy or organization around them," Marks explained.
    Read the entire article and listen to my interview with Oliver Marks [25:49m]. [audio:http://media.libsyn.com/media/davidspark/BTV_OliverMarks.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    398 2008-08-16 16:55:03 2008-08-16 20:55:03 open open is-enterprise-collaboration-an-oxymoron-be-the-voice-podcast publish 0 0 post 0 _edit_lock 1219637843 aktt_notify_twitter no _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_OliverMarks.mp3 9333767 audio/mpeg
    Even the best description of your product can't beat a demonstration of your product - Be the Voice podcast http://www.sparkminute.com/2008/08/16/sell-your-product-by-letting-everyone-see-you-use-your-product-be-the-voice-podcast/ Sat, 16 Aug 2008 21:44:13 +0000 http://www.sparkminute.com/?p=399 "Be the Voice" podcast stars VoIP industry thought leader and founder of iotum, Alec Saunders.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    David Spark and Alec SaundersHere are some of the highlights from my interview with Alec Saunders:
    • The "Holy Grail" of "Be the Voice" communications is to build thought leadership using your own product.
    • Give people the opportunity to see in action an applicable and fun use of your product.
    • The best description of a product can't beat a demonstration of your product.
    • On developing his thought leadership in Voice 2.0, Saunders said, "I'm pushing others in the industry to adopt these technologies because when they do, it becomes easier for our company to do business."
    • The alternative to spending money on marketing is developing your industry voice. It's cheaper and long lasting.
    • Saunders' blog traffic jumps correlates with jumps in his business site's traffic (iotum).
    • Frequency of content wins. Saunders went from 300 visitors a day to 200,000 a month in just one year solely by writing three posts a day, NOT engaging in social media.
    Read the entire article and listen to my interview with Alec Saunders [27:46m]. [audio:http://media.libsyn.com/media/davidspark/BTV_AlecSaunders.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    399 2008-08-16 17:44:13 2008-08-16 21:44:13 open open sell-your-product-by-letting-everyone-see-you-use-your-product-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219776538 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_AlecSaunders.mp3 10034214 audio/mpeg
    Twitter Updates for David Spark (dspark) 2008-08-16 http://www.sparkminute.com/2008/08/16/twitter-updates-for-david-spark-dspark-2008-08-16/ Sun, 17 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=400
  • At WordCamp in SF with @olivermarks and @harrymccracken #
  • Blog findability TIP! Technorati handles Categories and tags identically #
  • Stephen Spencer of Netconcepts just gave a great presentation on SEO mistakes most bloggers make. PPT here: http://snurl.com/3gwf7 #
  • Stephen Spencer's article on 12 SEO mistakes most bloggers make: http://tinyurl.com/398rat #
  • 50+ essays on viral marketing, social gaming, and ads from @andrew_chen. http://snurl.com/3gx0x #
  • @Scobleizer WordCamp is pretty darn good. Matt Mullenwag is on stage right now talking about the State of the Word. #
  • @Scobleizer Mullenwag just discovered a blogger that has over 500 plugins active on his WordPress blog. #
  • Follow me on Twitter at http://twitter.com/dspark]]>
    400 2008-08-16 23:59:59 2008-08-17 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-16 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1218952251 aktt_tweeted 1 _edit_last 1
    Build your audience by sharing their ideals and beliefs - Be the Voice podcast http://www.sparkminute.com/2008/08/17/share-the-ideals-and-beliefs-of-your-audience-be-the-voice-podcast/ Mon, 18 Aug 2008 00:10:54 +0000 http://www.sparkminute.com/?p=401 "Be the Voice" podcast stars two of the founders of The Conversation Group, Chris Peter Hirshberg, by Mary HodderHeuer (Social Media Club) and Peter Hirshberg (Technorati).
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Chris Heuer and Peter Hirshberg:
    • A company with all its employees blogging and talking with customers is more powerful than its sales force.Chris Heuer, by Mike McGrath
    • It's important to give employees great work experiences, because they live in social networks and they will communicate that to others.
    • "Tofu" are PR-crafted messages to bloggers that are targeted correctly, but have no basis for a relationship.
    • Blogger relations is like a cocktail party: listen first and find a commonality to begin a relationship.
    • You have to share the ideals and beliefs and what your audience cares about.
    Read the entire article and listen to my interview with Chris Heuer and Peter Hirshberg [20:51m]. [audio:http://media.libsyn.com/media/davidspark/BTV_ChrisHeuer_PeterHirshberg.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    401 2008-08-17 20:10:54 2008-08-18 00:10:54 open open share-the-ideals-and-beliefs-of-your-audience-be-the-voice-podcast publish 0 0 post 0 _edit_last 1 _edit_lock 1219776711 aktt_notify_twitter no enclosure http://media.libsyn.com/media/davidspark/BTV_ChrisHeuer_PeterHirshberg.mp3 15057586 audio/mpeg 16383 http://www.sparkminute.com/?p=413 65.38.178.7 2008-08-23 18:48:32 2008-08-23 22:48:32 1 pingback 0 0 15954 http://www.sparkminute.com/?p=398 65.38.178.7 2008-08-17 20:10:18 2008-08-18 00:10:18 1 pingback 0 0 15955 http://www.sparkminute.com/?p=399 65.38.178.7 2008-08-17 20:12:20 2008-08-18 00:12:20 1 pingback 0 0 15974 http://www.sparkminute.com/?p=407 65.38.178.7 2008-08-18 02:34:50 2008-08-18 06:34:50 1 pingback 0 0
    VIDEO: Social networking for business tips http://www.sparkminute.com/2008/08/17/video-social-networking-for-business-tips/ Mon, 18 Aug 2008 01:17:51 +0000 http://www.sparkminute.com/?p=402 AllBusiness.com on a whole variety of topics. AllBusiness.com offers business advice on an endless variety of topics. Here are a series of videos I appear in of which I'm giving advice in how to get involved in social networking for business. Much of the advice is based on an article I wrote for PCWorld on the same topic. Each video is just 1-2 minutes long. Watch and let me know what you think. Did I enlighten you, or am I full of it? :) If social networking isn't your bag, there are more videos to check out: ]]> 402 2008-08-17 21:17:51 2008-08-18 01:17:51 open open video-social-networking-for-business-tips publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219022614 _edit_last 1 15960 http://www.sparkminute.com/?p=403 65.38.178.7 2008-08-17 21:23:21 2008-08-18 01:23:21 1 pingback 0 0 VIDEO: Computer security tips for you and your business http://www.sparkminute.com/2008/08/17/video-computer-security-tips-for-you-and-your-business/ Mon, 18 Aug 2008 01:19:06 +0000 http://www.sparkminute.com/?p=403 AllBusiness.com on a number of different topics. AllBusiness.com offers business advice on an endless variety of topics. Here are a series of videos I appear in of which I'm giving advice on computer security. I'm not a security expert so I offer a tip of the hat to my client and friend Steve Hunt of SecurityDreamer for advising me on these videos. Each video is just 1-2 minutes long. If my advice is far too banal for you, I have some more videos to check out: ]]> 403 2008-08-17 21:19:06 2008-08-18 01:19:06 open open video-computer-security-tips-for-you-and-your-business publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219022586 _edit_last 1 15964 http://www.sparkminute.com/?p=405 65.38.178.7 2008-08-17 21:41:18 2008-08-18 01:41:18 1 pingback 0 0 15958 http://www.sparkminute.com/?p=404 65.38.178.7 2008-08-17 21:22:46 2008-08-18 01:22:46 1 pingback 0 0 15961 http://www.sparkminute.com/?p=402 65.38.178.7 2008-08-17 21:24:10 2008-08-18 01:24:10 1 pingback 0 0 VIDEO: Document management tips http://www.sparkminute.com/2008/08/17/video-document-management-tips/ Mon, 18 Aug 2008 01:19:18 +0000 http://www.sparkminute.com/?p=404 AllBusiness.com, a site offering business advice on an endless variety of topics. Here are a series of videos offering advice about why you should begin digital document managent, and how you can get started. Kudos go out to my very good friend Mark Bromberg who spent many years working in the document management industry and advised me on these videos. Each video is just 1-2 minutes long. For more "Dave on computing" advice, check out videos in these categories: ]]> 404 2008-08-17 21:19:18 2008-08-18 01:19:18 open open video-document-management-tips publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219022540 _edit_last 1 VIDEO: VoIP for your business http://www.sparkminute.com/2008/08/17/video-voip-for-your-business/ Mon, 18 Aug 2008 01:19:31 +0000 http://www.sparkminute.com/?p=405 AllBusiness.com, a site offering business advice on an endless variety of topics. The advice here is on VoIP or voice over IP communications which means a lot more than just voice. I want to extend thanks to my friend and VoIP expert, Alec Saunders of the SaundersLog, who advised me on these videos. Make sure you check out my podcast interview with Alec on the "Be the Voice" podcast. Each video is just 1-2 minutes long. For more "Dave on computing" advice, check out videos in these categories: ]]> 405 2008-08-17 21:19:31 2008-08-18 01:19:31 open open video-voip-for-your-business publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219023641 _edit_last 1 16027 http://www.sparkminute.com/?p=408 65.38.178.7 2008-08-19 00:29:29 2008-08-19 04:29:29 1 pingback 0 0 15959 http://www.sparkminute.com/?p=404 65.38.178.7 2008-08-17 21:23:01 2008-08-18 01:23:01 1 pingback 0 0 Twitter Updates for David Spark (dspark) 2008-08-17 http://www.sparkminute.com/2008/08/17/twitter-updates-for-david-spark-dspark-2008-08-17/ Mon, 18 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=406
  • @Scobleizer don't know which blogger is using 500 Wordpress plugins. Matt Mullenwag just mentioned one did it, and it didn't crash WP. #
  • ]]>
    406 2008-08-17 23:59:59 2008-08-18 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-17 publish 0 0 post 0 aktt_notify_twitter no aktt_tweeted 1 _edit_lock 1219530794 _edit_last 1
    Any problems you're hiding will eventually blow up in your face - Be the Voice podcast http://www.sparkminute.com/2008/08/18/listen-to-your-audience-be-the-voice-podcast/ Mon, 18 Aug 2008 06:29:44 +0000 http://www.sparkminute.com/?p=407 "Be the Voice" podcast stars Charlene Li, independent (formerly with Forrester) thought leader covering emerging technology.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Charlene Li, by Thomas HawkHere are some of the highlights from my interview with Charlene Li:
    • Charlene Li leaves Forrester to break out an independent though leader and consultant in the area of emerging technologies.
    • Business communications have changed. Even if you try to hide problems, they will eventually be discovered and blow up in your face.
    • Social media should not be treated like an advertising campaign. It's a conversation. And conversations are open ended.
    • If you don't give your audience what they need and want, it doesn't matter how great a voice you have, they won't come and listen to you.
    Read the entire article and listen to my interview with Charlene Li [28:53m]. [audio:http://media.libsyn.com/media/davidspark/BTV_CharleneLi.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    407 2008-08-18 02:29:44 2008-08-18 06:29:44 open open listen-to-your-audience-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219776782 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_CharleneLi.mp3 10437964 audio/mpeg
    Twitter Updates for David Spark (dspark) 2008-08-18 http://www.sparkminute.com/2008/08/18/twitter-updates-for-david-spark-dspark-2008-08-18/ Tue, 19 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=408
  • Some short "how to" videos of me explaining the basics of VoIP on AllBusiness.com. http://www.sparkminute.com/?p=405 #
  • Sell your product by letting everyone see you use your product. "Be the Voice" article and podcast with @asaunders http://snurl.com/3hel3 #
  • I've launched a new blog/podcast, "Be the Voice"-stories of thought leadership driving business growth. http://bethevoiceblog.com/ #
  • ]]>
    408 2008-08-18 23:59:59 2008-08-19 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-18 publish 0 0 post 0 aktt_notify_twitter no aktt_tweeted 1 _edit_lock 1219530883 _edit_last 1
    Twitter Updates for David Spark (dspark) 2008-08-19 http://www.sparkminute.com/2008/08/19/twitter-updates-for-david-spark-dspark-2008-08-19/ Wed, 20 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=409
  • Old post, but a good one. Side by side comparison: Flip Video Ultra vs. Flip Mino. http://snurl.com/3hkww #
  • Love Star Wars? Love SF? Watch this: http://tinyurl.com/6fvauq #
  • "Nerds in Paradise"-7 min doc on ComicCon '05. Really good video. http://snurl.com/3hl56 #
  • @pud I prefer CoreFTP over Filezilla. I remember the reason I didn't use Filezilla at the time is because it didn't let you see hidden files #
  • @jayspeiden Following me? I sure hope you like lots of fart jokes. #
  • @morganb Thanks for flacking my new blog/podcast, "Be the Voice." http://bethevoiceblog.com/ #
  • @fredrikkarlsson Hmm...I don't know why you can't save that Charlene Li interview. Let me look into it. #
  • Unbelievable. This video is not a video of a woman. It's computer animation. Check it out: http://tinyurl.com/5ulry2 #
  • ]]>
    409 2008-08-19 23:59:59 2008-08-20 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-19 publish 0 0 post 0 aktt_notify_twitter no aktt_tweeted 1 _edit_lock 1219530844 _edit_last 1
    The Social Media Fallacy-Interviewed by Pete Krainik of The CMO Club http://www.sparkminute.com/2008/08/21/the-social-media-fallacy-interviewed-by-pete-krainik-of-the-cmo-club/ Thu, 21 Aug 2008 17:03:22 +0000 http://www.sparkminute.com/?p=410 I produced a ton of coverage for The CMO Club's first conference in NYC. Pete Krainik, the CEO and founder of The CMO Club, called me for an interview on a presentation I posted on Slideshare called The Social Media Fallacy. If you enjoyed the 6 minute presentation, you'll enjoy this 10 minute interview too. :) [audio:http://www.hipcast.com/export/P85f4400fee2805d1d106b1bf83b0a594bF16QFREYmJw.mp3] ]]> 410 2008-08-21 13:03:22 2008-08-21 17:03:22 open open the-social-media-fallacy-interviewed-by-pete-krainik-of-the-cmo-club publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219338202 _edit_last 1 enclosure http://www.hipcast.com/export/P85f4400fee2805d1d106b1bf83b0a594bF16QFREYmJw.mp3 2658871 audio/mpeg Twitter Updates for David Spark (dspark) 2008-08-21 http://www.sparkminute.com/2008/08/21/twitter-updates-for-david-spark-dspark-2008-08-21/ Fri, 22 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=412
  • NYT article earlier this week. Really good piece on Jon Stewart and The Daily Show. http://snurl.com/3ihtb #
  • @lornali Have you attended Blogher? I was there and it was total flip flop for M/W at a tech conference. I was in the 5% minority. #
  • About to interview Susan Bratton of Personal Life Media (http://snurl.com/3ii2t) for the "Be the Voice" podcast. http://bethevoiceblog.com/ #
  • @SusanBratton Thanks for recording Be the Voice with me. :) Will be up soon. http://bethevoiceblog.com #
  • @lornali Very true, upper management is still male dominated. Check out http://witi.org. They support women in upper mgmt in high tech. #
  • @morganb I'll be at Mashable tonight. See you there. #
  • Any security gurus out there want to be my guinea pig for a trivia game on security I'm writing? If so, DM me back. really tough questions. #
  • ]]>
    412 2008-08-21 23:59:59 2008-08-22 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-21 publish 0 0 post 0 aktt_notify_twitter no aktt_tweeted 1 _edit_lock 1219530926 _edit_last 1
    Feed the market what it wants and you don't need to do marketing - Be the Voice podcast http://www.sparkminute.com/2008/08/23/be-an-advocate-for-your-market-be-the-voice-podcast/ Sat, 23 Aug 2008 22:44:23 +0000 http://www.sparkminute.com/?p=413 "Be the Voice" podcast stars Dana Gardner who is the founder and principal of the analyst firm Interarbor Solutions. Gardner also blogs for ZDNet, plus he's also the host of BriefingsDirect, a podcast that lets sit in and listen to the in depth conversation during an analyst briefing.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog

    Steve Gillmor, Dana Gardner, Dan Farber by Scott Beale, LaughingSquid

    Steve Gillmor, Dana Gardner, and Dan Farber (photo by Scott Beale / Laughing Squid)

    Here are some of the highlights from my interview with Dana Gardner:
    • Deliver high quality content and the social media tools and search engines will do their work to make your material discoverable.
    • Answer your audience's questions.
    • It is possible to produce editorial content that satisfies the desires of your audience and your sponsors.
    • BriefingsDirect aims to expose in full the analyst briefing experience. A valuable conversation that traditionally has been hidden from the public.
    • Social media allows for interaction and feedback from your audience which is far cheaper and faster than conducting traditional research.
    • Flame wars can result in great traffic, but they don't solicit the audience you really want.
    • Don't rely on a single individual to be the voice of your company. Create a network of voices.
    Read the entire article and listen to my interview with Dana Gardner [24:11m]. [audio:http://media.libsyn.com/media/davidspark/BTV_DanaGardner.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    413 2008-08-23 18:44:23 2008-08-23 22:44:23 open open be-an-advocate-for-your-market-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219776893 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_DanaGardner.mp3 8745405 audio/mpeg
    Twitter Updates for David Spark (dspark) 2008-08-23 http://www.sparkminute.com/2008/08/23/twitter-updates-for-david-spark-dspark-2008-08-23/ Sun, 24 Aug 2008 03:59:59 +0000 http://www.sparkminute.com/?p=414
  • @davemc500hats very funny Usain Bolt parody. http://tinyurl.com/5tv2jo #
  • I'm not at Outside Lands or #gnomedex. I guess I don't exist. #
  • @Scobleizer tracking stolen laptops developed at WashU. That's my alma mater. http://adeona.cs.washington.edu/ #
  • ]]>
    414 2008-08-23 23:59:59 2008-08-24 03:59:59 open open twitter-updates-for-david-spark-dspark-2008-08-23 publish 0 0 post 0 _edit_last 1 aktt_tweeted 1 _edit_lock 1219637578 aktt_notify_twitter no
    How to launch a community from nothing - Be the Voice podcast http://www.sparkminute.com/2008/08/25/how-to-launch-a-community-from-nothing-be-the-voice-podcast/ Mon, 25 Aug 2008 23:46:19 +0000 http://www.sparkminute.com/?p=415 Episode five of the "Be the Voice" podcast stars Pete Krainik, who is the CEO and founder of "The CMO Club."

    The CMO Club

    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Pete KrainikHere are some of the highlights from my interview with Pete Krainik:
    • The CMO Club filled a pent up demand for top level marketing executives that were looking for peers to lean on for advice.
    • The CMO Club's brand has risen to be defined as "content for conversation, not content for presentation."
    • Keeping CMOs interested means finding topics of discussion that cross industries.
    • Launching a grass roots organization requires touch, meaning face-to-face communications, not mass mailings.
    • Creating an organization means you're going to have to take on the branding role of "the connector."
    • Competition in a very green industry is good because it provides more editorial where there is none and raises the profile for the entire category.
    Read the entire article and listen to my interview with Pete Krainik [26:02m]. [audio:http://media.libsyn.com/media/davidspark/BTV_PeteKrainik.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    415 2008-08-25 19:46:19 2008-08-25 23:46:19 open open how-to-launch-a-community-from-nothing-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219858508 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_PeteKrainik.mp3 9413239 audio/mpeg enclosure http://media.libsyn.com/media/davidspark/BTV_DanaGardner.mp3 8745405 audio/mpeg
    Is there such a thing as gay tech? http://www.sparkminute.com/2008/08/26/is-there-such-a-thing-as-gay-tech/ Tue, 26 Aug 2008 23:13:26 +0000 http://www.sparkminute.com/?p=416 John SeligI didn't think there was until John Selig, host of the gay radio podcast, Outspoken, told me about gaygadget.com (feel free to insert your own anal sex/vibrator/iPod joke in here). Gadgets and technology should be about how people use them. We spend too much time talking about the technology itself. Why not have a site devoted to gadgets for gays? It was part of my discussion with John Selig for his podcast. Even though his show focuses on gay themes, we just talked about technology in general, current trends and more. Give it a listen and enjoy (Time 1 hour 6 min). [audio:http://media.libsyn.com/media/johnselig/JSO_046_20080826.mp3] ]]> 416 2008-08-26 19:13:26 2008-08-26 23:13:26 open open is-there-such-a-thing-as-gay-tech publish 0 0 post 0 _edit_lock 1219792406 aktt_notify_twitter no _edit_last 1 enclosure http://media.libsyn.com/media/johnselig/JSO_046_20080826.mp3 78734872 audio/mpeg The blog is the new resume - Be the Voice podcast http://www.sparkminute.com/2008/08/27/the-blog-is-the-new-resume-be-the-voice-podcast/ Wed, 27 Aug 2008 17:33:25 +0000 http://www.sparkminute.com/?p=417 BearingPoint and prominent blogger at Buzz Marketing for Technology.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Paul Dunay: Summary (Paul Dunay):
    • Paul DunayThe blog is the new resume
    • Starting a personal/professional blog can be your social media sandbox. Play with it and learn the tricks and traps before you launch something within your organization.
    • If you work at a large organization, you're going to need to some corporate blogging guidelines. There are tons.
    • You want to grow your audience so write content to elicit conversation, not act as the voice of G-d telling people what's right and wrong.
    • Pick your platform wisely. You don't want to run into a situation where you're on one platform (e.g. Blogger) and want to switch to another (e.g. WordPress) and you're hesitant because the change in addressing will cause you to lose your "Google juice."
    • The best way to get a blog audience is to follow the people you want following you.
    • When hosting a podcast, ask questions that will elicit honest responses to experiences rather than the talking points marketing wants to hit.
    • Veotag allows you to take advantage of podcasts' shortcomings by bookmarking chapters throughout your program.
    • Know what's on your audience's minds and follow the news and the trends. To grab an audience always try to hook your editorial with the day's headlines.
    Read the entire article and listen to my interview with Paul Dunay [27:45m]. [audio:http://media.libsyn.com/media/davidspark/BTV_PaulDunay.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    417 2008-08-27 13:33:25 2008-08-27 17:33:25 open open the-blog-is-the-new-resume-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219879883 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_PaulDunay.mp3 10031085 audio/mpeg title_tag Hooking readers to your blog. The blog is the new resume.
    Your audience doesn't care about you. They care about themselves. What are you going to give them? - Be the Voice podcast http://www.sparkminute.com/2008/08/27/your-audience-doesnt-care-about-you-they-care-about-themselves-what-are-you-going-to-give-them-be-the-voice-podcast/ Wed, 27 Aug 2008 23:36:49 +0000 http://www.sparkminute.com/?p=418 Personal Life Media.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Susan Bratton:

    Susan Bratton

    Summary (Susan Bratton):
    • Podcast production: deliver exactly the same format consistently gives listeners the comfort that you're there for them.
    • Have an individual in mind (ideally a thought leader) when you're asking questions during your show.
    • Personal Life Media's network of 25 programs have taken off thanks to the network effect which we all know by the other name of social media.
    • Don't be afraid to approach someone yourself if you think you're the ideal candidate.
    • Ad agencies need to follow UGC, not try to control it, and encourage engagement.
    • Your audience doesn't care about you. They care about themselves. What are you going to give them?
    • Bloggers are not journalists, but some are. Proceed with caution.
    Read the entire article and listen to my interview with Susan Bratton [23:02m]. [audio:http://media.libsyn.com/media/davidspark/BTV_SusanBratton.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    418 2008-08-27 19:36:49 2008-08-27 23:36:49 open open your-audience-doesnt-care-about-you-they-care-about-themselves-what-are-you-going-to-give-them-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1219938130 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_SusanBratton.mp3 8330825 audio/mpeg
    If everyone is following a rule, doing the opposite will do at least as well - Be the Voice podcast http://www.sparkminute.com/2008/08/28/if-everyone-is-following-a-rule-doing-the-opposite-will-do-at-least-as-well-be-the-voice-podcast/ Thu, 28 Aug 2008 15:46:33 +0000 http://www.sparkminute.com/?p=419 Technologizer and former editor in chief of PCWorld magazine.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Harry McCracken:

    Harry McCracken by Brian Solis

    Summary (Harry McCracken):
    • Want comments on your blog? Lead off with an opinion than straight reporting.
    • All websites need to be works in progress forever. Adjust to what people read and don't read.
    • PCWorld realization: Almost any story can be done as a list. And if it's done as a list, people will read it.
    • There's an abundance of "news" out there. It's a commodity. Get seen by offering your take on the story.
    • Very few tech sites do really good reviews of Web services.
    • Often if everyone is following a rule doing the opposite will do at least as well.
    • Don't assume if you build something people will come. You need to start the conversation, prod people, and invite people in.
    Read the entire article and listen to my interview with Harry McCracken [21:54m]. [audio:http://media.libsyn.com/media/davidspark/BTV_HarryMcCracken.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    419 2008-08-28 11:46:33 2008-08-28 15:46:33 open open if-everyone-is-following-a-rule-doing-the-opposite-will-do-at-least-as-well-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1223903381 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_HarryMcCracken.mp3 7920971 audio/mpeg title_tag PCWorld, Technologizer, and Harry McCracken - If everyone is following a rule, doing the opposite will do at least as well - Be the Voice podcast
    Let's kill all of the automated assistants http://www.sparkminute.com/2008/08/29/lets-kill-all-of-the-automated-assistants/ Fri, 29 Aug 2008 19:39:03 +0000 http://www.sparkminute.com/?p=420 Turing test we've yet to be able to truly and consistently fool anyone from being able to tell the difference between a conversation with a human than that of a machine. And even if you could, is that the brand you want to build with your customers? Come to our store where we'll make you look and feel like an ass.

    Chatbot at Hanover

    This is a chatbot for Hanover

    Today I read David M. Scott's tale of trying to find out if the bed at IKEA came with a mattress. That's all he wanted to know, yet he got trapped in this endless and pointless discussion with a being that wasn't even there. The staff at IKEA doesn't want to devote additional human resources to answer a question that will lead DIRECTLY TO A SALE. Why do that when you can have a machine waste your customers' time, frustrate them, and think less of your brand? That's why I'm asking all readers and everyone else to truly KILL all of the automated assistants. How could we do it? I'm looking for some suggestions.

    Why is it we always ask automated assistants if they're retarded?

    What cracked me up is that moment when Scott got frustrated with the automated assistant and simply asked, "Are you retarded?" Interestingly, the IKEA-bot shot back with a humorous response: "My on-board systems report that all my systems are working perfectly. What would you like to know about IKEA?" That means the IKEA-bot was PROGRAMMED for the "Are you retarded?" question. The reason is every single time I've been trapped in a conversation with an automated assistant, annoyance takes over and I just blurt it out: "Are you retarded?" Obviously the company that makes IKEA's automated response tool has heard this question a lot and they needed to write a response to calm down people's obvious irritation. The reason we ask the "Are you retarded?" question is we're eager to hear the response. Traditionally it's usually something that completely ignores the question. Something to the affect of "I'm sorry I couldn't help you out. You can find more information on our FAQ page." And that brings me to this point:

    You don't need an automated assistant if your site has good UI

    The point of an automated assistant is to help people that are having a hard time finding the information they need on your site. Well, you wouldn't think you NEED an automated assistant if you could just figure out how to design the user interface and had a search tool of your site better. It is for that reason we need to simply KILL all automated assistants. We have no need for them. We only need better UI and search.

    There are solutions to help people who are confused that DON'T involve an automated assistant

    I'm a big fan of real humans. I talk to them every day, online, on the phone, and in the real world. Using a tool like Meebo, allows you to put a chatbox on your homepage and put a real human behind it. What a wild and crazy UNSCALABLE concept. I actually had a fantastic discussion with the support person at Libsyn using their chat tool and it was because of that conversation I became a customer! I've never become a customer after having a conversation with a chatbot. Additionally, putting staff in discussion groups or creating one of your own using a service like Get Satisfaction is hugely advantageous. But back to my original question, how should we kill all the automated assistants?]]>
    420 2008-08-29 15:39:03 2008-08-29 19:39:03 open open lets-kill-all-of-the-automated-assistants publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1220038987 _edit_last 1 title_tag chatbot, autobot, Let's kill all of the automated assistants 53724 dean.fraser-phillip@hanover.org.uk http://www.hanover.org.uk 90.202.63.21 2009-03-26 11:51:27 2009-03-26 15:51:27 1 0 0
    Cool and not-so-cool from Office 2.0 http://www.sparkminute.com/2008/09/04/cool-and-not-so-cool-from-office-20so-far/ Thu, 04 Sep 2008 17:33:58 +0000 http://www.sparkminute.com/?p=421 Not-so-cool - Google demoing old products at Office 2.0 - Google's new browser, Chrome came out this week, and the presenter only spent two minutes on it. Went on and on about old products, but... Cool - ...Google's old products are still cool - While many of the products shown were old, Google is publicly leading the charge to Office 2.0 and their suite of old products prove this point.

    Google Talk's translation feature - Pretty impressive tool that allows two people to have a conversation in their native tongue and it automatically translates. For years I've seen chat programs like this, but I didn't know anyone who actually used it. Matt Glotzbach of Google claims he communicates with a colleague in China (him in English, colleague in Chinese) this way. Will probably get better over time as the translation tool allows you to suggest better translations if the one offered isn't so good. Glotzbach suggests that this feature could appear in other applications like in Google Docs, Gmail, or any other form of communication.

    Creating a Web form through Google Spreadsheets - This has been around for a while, but it's the first time I've seen it and I'm impressed. The data that gets filled in the Web form automatically populates the spreadsheet. Everyone in the room was so impressed that they started filling out the form Glotzbach put up on his blog. As the audience filled it out we started seeing the results appearing in the spreadsheet.

    Google Docs Templates - Seems obvious. They're available for docs, spreadsheets, and presentations.

    Cool - GE SupportCentral - Dr. Sukh Grewal led a presentation on this case study on the eight years so far to create GE's SupportCentral which has been the development of community needs to generate and deliver processes. The elements that make up SupportCentral are individuals, communities, knowledge and processes. Here's what Grewal learned from the creation of SupportCentral:
    • A process is how organizations generate value.
    • When you can execute and replicate, that's when you have value.
    • Knowledge and people in an enterprise exist in the context of work processes.
    • GE needed processes and communications to all be digitized and exist in communities so that they can be seen and changed rapidly.
    • People manage their communities if it helps their job. People look at documents that others upload to the community.
    • A network of knowledge can begin by asking questions. You find the experts and the network, which you can track, begins.
    • They can digitize a process faster than you can document it.
    • No coding. All information can be created and discovered by clicking.
    • Development process is agile and iterative
    • Usage gained the hard way - by convincing thousands of people that this was a better way to work
    The end result is GE has digitized thousands of business processes. Cool and not-so-cool - Office 2.0 trying to go paperless - It's a noble effort, and they've got lots of ideas, but it's debatable how much of is sticking. But I give them kudos trying to push everyone to use new tools. But I swear, things would be a lot easier if I had a printout of the schedule or there was a sign in the hallway to tell me what session is happening where. Not-so-cool - No Office 2.0 application with full Outlook integration - I am LOCKED into Outlook. I'd love to get out, but I've got tons of valuable information locked into my contacts in my Outlook database. Especially with Business Contact Manager which manages contacts differently and stores a lot more information, like my entire email history of conversations, even for emails that I delete. There are tons of CRM SaaS tools out there, but none can pull in all that information from my Outlook, and as a result they will never get me as a customer. Note to all Office 2.0 developers. Create a tool that will pull ALL of my Outlook data, and you'll get me as a customer. Limited cool, soon to be very cool - Sliderocket - Presentation program that lets you collaborate on the development, share, and present. What will make them very cool though is an integration with media properties like stock photo libraries so you can manage the creation of the presentation all within the Web application, instead of having to jump outside all the time. Limited cool - Empressr - It's supposed to be a presentation program like Slideshare, but right now it's best use is to present slide shows of pictures, and it's one of the versatile and easiest ones I've seen. Cool, but could be more cool - Egnyte - Simply a virtual server for SMBs to collaborate. Integrates with the desktop so virtual server looks like a drive on the desktop. I argued that they should be more because when you set up a group and a user goes to the front page all they see is a list of folders. Not a very welcoming greeting. There's so much they could do by creating a front end that can be managed by the group. The rep argued that they had a way to communicate by sending alerts to people's inboxes when one of their documents changes. The other guy listening to the pitch also didn't agree with me, he said all they need to be is a virtual server. I argue that if you're capturing an audience, you need to greet them with something more than a list of file folders. It was my first reaction after seeing the program in action. Cool - YuuGuu - How the hell is WebEx still in business? Every time I go to some type of Web 2.0 conference I see yet another cheap-to-free online meeting tool. YuuGuu is one of those. Really easy program to use that allows for chat and sharing of desktop with up to 30 users for FREE. You need to download and install an application, BUT say someone doesn't want to do that, they can still get complete functionality. The person who initiates sends a Web link and the person just logs on with a code. Not-so-cool - Not letting everyone on the panel speak - I'm tired of going to presentations where one person dominates the conversation. If I were blind I wouldn't know there were four people on the panel. I would think it's a one-on-one interview. If you're the moderator and this happens, you need to shut up the loudmouth and let others speak. There are ways to handle this. Just cut them off at the end of a sentence with "Excellent point!" and just ask someone else what they think. I'm very passionate about running panels that benefit the audience. Read my article, "More Schmooze, Less Snooze: How to Deliver 'The Most Talked About' Conference Session." Cool - EchoSign - Web application for getting contracts signed quickly. Get them signed digitally, or via fax. I am going to be their next customer. For me, the delay on getting contracts signed is extremely irritating. The conference producer used them to sign contracts with all the sponsors and he said on average all contracts were signed within three hours of receipt. That sold me. Cool - Real world collaboration requires people, processes, technology and SCALING - Oliver Marks, enterprise collaboration consultant who I interviewed for the Be the Voice podcast, led a discussion on how to get people working together closely which can be very powerful for an organization. The three elements of a real world implementation people, process, and technology. There's a fourth element, scaling, that many don't consider because they often think, "Oh, if this tool worked in our test with this small group, then we'll just roll it out 'as is' to the enterprise." But it doesn't work that way. Scaling is a very critical issue that most need to think about.

    Videos from Office 2.0 conference

    ]]>
    421 2008-09-04 13:33:58 2008-09-04 17:33:58 open open cool-and-not-so-cool-from-office-20so-far publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1221252126 _edit_last 1 17334 http://www.sparkminute.com/?p=422 65.38.178.7 2008-09-04 20:00:54 2008-09-05 00:00:54 1 pingback 0 0 18127 davidc@collaborate.com http://www.collaborate.com 76.126.62.115 2008-09-12 16:37:43 2008-09-12 20:37:43 1 0 0 18129 david@davidspark.com http:// 69.181.186.55 2008-09-12 16:43:38 2008-09-12 20:43:38 1 0 1 17337 http://www.sparkminute.com/?p=423 65.38.178.7 2008-09-04 20:21:20 2008-09-05 00:21:20 1 pingback 0 0
    VIDEO: Office 2.0-Oliver Starr of GTDTimes (Getting Things Done) in 2008 http://www.sparkminute.com/2008/09/04/video-office-20-oliver-starr-of-gtdtimes-getting-things-done-in-2008/ Fri, 05 Sep 2008 00:00:38 +0000 http://www.sparkminute.com/?p=422 GTDTimes about what's changed in the concept of GTD, which is productivity, since 2007. He finally gets to the answer at the end, but I ribbed him along the way. For more, read "The Cool and not-so-cool from Office 2.0". ]]> 422 2008-09-04 20:00:38 2008-09-05 00:00:38 open open video-office-20-oliver-starr-of-gtdtimes-getting-things-done-in-2008 publish 0 0 post 0 _edit_lock 1220573094 aktt_notify_twitter no _edit_last 1 20818 nicolas.schriver@gmail.com http://schrivers.blogspot.com 86.69.163.125 2008-10-03 14:24:04 2008-10-03 18:24:04 1 0 0 VIDEO: Office 2.0: Oliver Marks on real world enterprise collaboration http://www.sparkminute.com/2008/09/04/video-office-20-oliver-marks-on-real-world-enterprise-collaboration/ Fri, 05 Sep 2008 00:21:13 +0000 http://www.sparkminute.com/?p=423 Oliver Marks on what you need in real world enterprise collaboration. Major item most people miss is SCALING. More stuff on the cool and not-so-cool from Office 2.0. ]]> 423 2008-09-04 20:21:13 2008-09-05 00:21:13 open open video-office-20-oliver-marks-on-real-world-enterprise-collaboration publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1220575826 _edit_last 1 VIDEO: Office 2.0: Dave Burleigh on low level VC investing http://www.sparkminute.com/2008/09/04/video-office-20-dave-burleigh-on-low-level-vc-investing/ Fri, 05 Sep 2008 00:48:36 +0000 http://www.sparkminute.com/?p=424 Valuation Creation Capital about low level VC investing or PicoCap as he calls it. Guess he's only going to invest in taco stands. :) Watch, it's a lot more than that. For more, check out the cool and not-so-cool from Office 2.0. ]]> 424 2008-09-04 20:48:36 2008-09-05 00:48:36 open open video-office-20-dave-burleigh-on-low-level-vc-investing publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1220575716 _edit_last 1 Videoblogging from the SecurityDreamer Unconference at the Hard Rock in Atlanta http://www.sparkminute.com/2008/09/14/videoblogging-from-the-securitydreamer-unconference-at-the-hard-rock-in-atlanta/ Mon, 15 Sep 2008 03:40:07 +0000 http://www.sparkminute.com/?p=425 SecurityDreamer unconference at the Hard Rock Cafe in Atlanta. The night before the ASIS conference launches. The ASIS conference is the year's biggest conference on physical and digital security. We had a fantastic show tonight and here's a summary of all sixteen videos shot at the event. Thanks again to all the sponsors for making the event a huge success. Here are the videos: ]]> 425 2008-09-14 23:40:07 2008-09-15 03:40:07 open open videoblogging-from-the-securitydreamer-unconference-at-the-hard-rock-in-atlanta publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1221537774 _edit_last 1 VIDEO: Summary of all coverage from Interop_NY 2008 http://www.sparkminute.com/2008/09/18/video-summary-of-all-coverage-from-interop_ny-2008/ Fri, 19 Sep 2008 01:19:25 +0000 http://www.sparkminute.com/?p=426

    Over the past three days, I've done a ton of coverage. All the links can be found below, but if you just want to go to the best stuff, I'd recommend you read my article on Clay Shirky's keynote presentation, Marie Hattar of Cisco's virtualization presentation, and the top issues from CIO Boot Camp. As for videos, definitely check out my interviews with Clay Shirky, Tim O'Reilly, and Thornton May. I also enjoyed the lively post-lunch round table discussion on why IT professionals demand such a high salary and the tour of the Interop network. Plus, you'll also want to watch my show report from day 1. Here's the complete coverage from Interop NYC, 2008: Videos Photos ]]>
    426 2008-09-18 21:19:25 2008-09-19 01:19:25 open open video-summary-of-all-coverage-from-interop_ny-2008 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1221787165 _edit_last 1
    Great advice on pitching to VCs http://www.sparkminute.com/2008/09/22/great-advice-on-pitching-to-vcs/ Mon, 22 Sep 2008 22:36:25 +0000 http://www.sparkminute.com/?p=427 saw on the TED channel from David S. Rose on "Ten things you should know before you pitch a VC for money." I'm not pitching any VCs right now, but when I do, I know I'll come back to this video and watch it again. It's actually good overall advice on how to give a presentation. So even if you aren't pitching any VC's I highly recommend you watch this video just for the good presentation tips. ]]> 427 2008-09-22 18:36:25 2008-09-22 22:36:25 open open great-advice-on-pitching-to-vcs publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1222123213 _edit_last 1 Build company knowledge by taking conversations out of email - Be the Voice podcast http://www.sparkminute.com/2008/10/13/build-company-knowledge-by-taking-conversations-out-of-email-be-the-voice-podcast/ Mon, 13 Oct 2008 13:15:20 +0000 http://www.sparkminute.com/?p=428 SocialText, a social business software platform.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Ross Mayfield: Ross MayfieldSummary (Ross Mayfield):
    • You can't dictate collaboration within an organization. Find a small area where it would excel, introduce it, and then roll it out in concentric circles to other groups that have interest and can provide unique value.
    • Collaboration needs a clear business purpose. You can't have collaboration without a goal.
    • Take all content out of email to build a company knowledge base of the revolving door of employees, plus a back channel on what the company thinks on a given issue.
    • If one significant person changes their process to be more collaborative and open, it can change the process for an entire organization
    • PR has evolved to add value in conversations and be agents for collaboration. It's not just about connecting clients with press.
    • When you ask for permission to market to your audience, immediately offer some value in return.
    • Even if someone's collaboration intentions is purely to promote themselves, still engage if there's a connection to your brand.
    • Collaboration needs to involve multiple individuals within an organization and not just one person, because that one person is just a resume away from leaving and taking that company goodwill with him.
    Read the entire article and listen to my interview with Ross Mayfield [24:06 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_RossMayfield.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    428 2008-10-13 09:15:20 2008-10-13 13:15:20 open open build-company-knowledge-by-taking-conversations-out-of-email-be-the-voice-podcast publish 0 0 post 0 _edit_lock 1224008708 aktt_notify_twitter no _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_RossMayfield.mp3 8715457 audio/mpeg title_tag Collaboration, take conversations out of email, Ross Mayfield, SocialText - Be the Voice blog/podcast
    VIDEO: Ringside at Muay Thai Boxing in Bangkok http://www.sparkminute.com/2008/10/13/video-ringside-at-muay-thai-boxing-in-bangkok/ Mon, 13 Oct 2008 17:59:11 +0000 http://www.sparkminute.com/?p=430 Read the Wikipedia entry for a clearer understanding of Muay Thai.
    ]]>
    430 2008-10-13 13:59:11 2008-10-13 17:59:11 open open video-ringside-at-muay-thai-boxing-in-bangkok publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1223920751 _edit_last 1
    VIDEO: Teaching a myna bird to talk like a Bostonian http://www.sparkminute.com/2008/10/13/video-teaching-a-myna-bird-to-talk-like-a-bostonian/ Mon, 13 Oct 2008 18:34:51 +0000 http://www.sparkminute.com/?p=431 ]]> 431 2008-10-13 14:34:51 2008-10-13 18:34:51 open open video-teaching-a-myna-bird-to-talk-like-a-bostonian publish 0 0 post 0 _edit_lock 1223922891 aktt_notify_twitter no _edit_last 1 Speed to cool - Be the Voice podcast http://www.sparkminute.com/2008/10/14/speed-to-cool-be-the-voice-podcast/ Tue, 14 Oct 2008 18:32:06 +0000 http://www.sparkminute.com/?p=432 Mandala, a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco to talk about how his business architects all the pieces of a company's voice from branding to PR to messaging and to marketing.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Bill Ryan: Bill Ryan of MandalaSummary (Bill Ryan):
    • Companies poorly communicate their story to those that need to hear it (e.g. analysts, bloggers, journalists, and customers)
    • Nobody wrote a check because they thought your company was "interesting." You need to get them to the point where they say, "cool."
    • You need to sell the problem or the opportunity before you sell your solution.
    • The lenses for which you and your audience look at your company are completely different.
    • You need to be out in front telling your company's story before your audience does it for you, which may not be to your advantage.
    • If you have a situation where there's no market, then you need to evangelize the space, bring interest to it, and own it.
    • Increase discoverability by getting to every point on the influence chain. The further back you get, the more powerful it is.
    • The biggest complement you can pay to a writer is to demonstrate that you've read what they've written.
    Read the entire article and listen to my interview with Bill Ryan [33:11 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_BillRyan.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    432 2008-10-14 14:32:06 2008-10-14 18:32:06 open open speed-to-cool-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1224292756 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_BillRyan.mp3 11989322 audio/mpeg title_tag Branding, messaging, marketing, PR for your company with Bill Ryan of Mandala
    Be the media rather than surround the media - Be the Voice podcast http://www.sparkminute.com/2008/10/18/be-the-media-rather-than-surround-the-media-be-the-voice-podcast/ Sat, 18 Oct 2008 22:37:00 +0000 http://www.sparkminute.com/?p=433 Junta42, a custom publishing and content marketing search engine and resource.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Joe Pulizzi: Joe Pulizzi, Junta42Summary (Joe Pulizzi):
    • Launch your own media network rather than surround somebody else's voice (a traditional media outlet) with your messaging (ads).
    • You don't NEED to advertise with a traditional media network. You might want to, but it's no longer necessary. You can publish directly to your audience rather than place your messaging around someone else's leading content.
    • Custom publishing is the answer to search engine optimization (SEO).
    • A custom publishing effort must focus on customer needs, not your company's products and services.
    • 30% of B2B marketing budgets are going to content development and execution (source: Junta42 study).
    • If you just push product with poor content, you're not going to have a good social media experience.
    • Talk to your customers, ask them what their needs are today, and then you need to predict what their needs are going to be tomorrow.
    • Learn the art of storytelling, hire people with journalistic talent, or contract out those services.
    • Before you launch a content project determine how you're going to measure its success.
    • Be prepared to do lots and lots of work.
    Read the entire article and listen to my interview with Joe Pulizzi [31:50 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_JoePulizzi.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    433 2008-10-18 18:37:00 2008-10-18 22:37:00 open open be-the-media-rather-than-surround-the-media-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1226366452 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_JoePulizzi.mp3 11501258 audio/mpeg
    David Spark is cranky about sex robots! http://www.sparkminute.com/2008/10/18/david-spark-is-cranky-about-sex-robots/ Sat, 18 Oct 2008 23:12:45 +0000 http://www.sparkminute.com/?p=434 John C. Dvorak for yet another appearance on his show, Cranky Geeks. We talk about Apple's new MacBook Pro units, a jumbo jet that was taken down by a wireless mouse, and sex robots.

    David Spark on Cranky Geeks

    ]]>
    434 2008-10-18 19:12:45 2008-10-18 23:12:45 open open david-spark-is-cranky-about-sex-robots publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1224371652 _edit_last 1 title_tag John Dvorak, Cranky Geeks, and sex robots
    Biggest mistakes by social media gurus http://www.sparkminute.com/2008/10/21/biggest-mistakes-by-social-media-gurus/ Tue, 21 Oct 2008 18:14:04 +0000 http://www.sparkminute.com/?p=435 In a guest post today on Mashable, I interviewed many social media gurus on some of the biggest missteps they've made in social media. Here's a quick list of my favorites:
    Hire a voice talent for $2,000 to read a podcast for you - Paul Dunay, Global Director of Integrated Marketing at BearingPoint Participate in flame wars to increase traffic - Dana Gardner, founder of Interarbor Solutions Assume that social media doesn’t exist until you arrive - Chris Brogan, social media strategist Post a comment on your own Facebook profile wall - David M. Scott, author of "The New Rules of Marketing and PR" Accept friend requests from people you barely know - Robin Wolaner, founder of TBD.com Stalk women on Facebook - Stewart Alsop, partner of Alsop Louie Partners
    That last one is actually not a mistake according to Stewart Alsop. Make sure you read the article for the full list and descriptions of what happened in each instance, and please add your own mistakes in the comments. To learn more from many of these people, make sure you subscribe to my "Be the Voice" blog and podcast for stories of thought leadership driving business growth.]]>
    435 2008-10-21 14:14:04 2008-10-21 18:14:04 open open biggest-mistakes-by-social-media-gurus publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1224612844 _edit_last 1
    Twitter saved me $150 http://www.sparkminute.com/2008/10/23/twitter-saved-me-150/ Thu, 23 Oct 2008 21:24:48 +0000 http://www.sparkminute.com/?p=436 Note: very odd thing about the HP online store. It doesn't recognize your coupon code until you enter it in, click to checkout, then hit the "Back" button, and hit checkout again. I thought it was a fluke, but I did it twice and it made the same mistake both times. So if you're using a coupon code, make sure it accepts it when you go to checkout. I was so happy about my $200 instant savings that I posted a note on Twitter, "Just bought an HP computer and at checkout asked for a coupon code. Didn't have one. Searched. Found 15% off code and saved $200. Love that." One of my followers, @drapps, saw that and responded with a coupon code that would have saved me even more. So I canceled my previous order and used his coupon code when I reordered. I ended up saving another $150 for a total of $350 off my initial purchase. What this incident proves, and other "in the moment" Twitter incidents prove, is that you never know who has the information you might want at a given moment in time. Twitter gives rise to this connectivity and allows you to find those people in a way that simply couldn't happen before.]]> 436 2008-10-23 17:24:48 2008-10-23 21:24:48 open open twitter-saved-me-150 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1224797088 _edit_last 1 title_tag Coupon, Twitter, saving money on HP computers 24529 drapps@appsolutetechshow.com http://www.appsolutetechshow.com 68.9.66.1 2008-10-31 15:29:06 2008-10-31 19:29:06 1 0 0 24596 _@_.com 71.225.178.129 2008-11-01 14:02:14 2008-11-01 18:02:14 1 0 0 24138 jervin@cfl.rr.com 97.100.33.136 2008-10-26 23:53:27 2008-10-27 03:53:27 1 0 0 70070 http://www.sparkminute.com/2010/02/23/how-to-find-and-be-alerted-to-great-deals-online/ 65.38.178.7 2010-02-23 02:18:21 2010-02-23 06:18:21 1 pingback 0 0 Mashable post: Sixteen Great Moments on Twitter http://www.sparkminute.com/2008/10/31/mashable-post-sixteen-great-moments-on-twitter/ Fri, 31 Oct 2008 19:30:42 +0000 http://www.sparkminute.com/?p=437 "Sixteen Great Moments on Twitter." Here's a summary of a few of those great Twitter stories.
    • Get DirecTV to install your satellite in three days instead of three weeks
    • Help your family stuck in a tornado 1400 miles away
    • Convert subscribers through Twitter, not email newsletters
    • Save 20% on your favorite beauty products
    • Uncover the truth about a rumor
    • Get free tickets to Cirque du Soleil
    • Suss out someone’s dating potential
    What all the stories have in common is a Twitter user had a question or a concern, and someone (or many people) responded. Twitter was the connective tissue that made that moment happen in a time of need. Read and please add a story of your own.]]>
    437 2008-10-31 15:30:42 2008-10-31 19:30:42 open open mashable-post-sixteen-great-moments-on-twitter publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1225481442 _edit_last 1
    Summary of The CMO Club Peer to Peer Summit in San Francisco http://www.sparkminute.com/2008/11/07/summary-of-the-cmo-club-peer-to-peer-summit-in-san-francisco/ Fri, 07 Nov 2008 21:12:26 +0000 http://www.sparkminute.com/?p=438 The CMO Club Peer to Peer Summit in San Francisco from November 6-7, 2008. Here's a summary of all the coverage from the summit. Posts Videos ]]> 438 2008-11-07 17:12:26 2008-11-07 21:12:26 open open summary-of-the-cmo-club-peer-to-peer-summit-in-san-francisco publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1226092346 _edit_last 1 Begin by listening - Be the Voice podcast http://www.sparkminute.com/2008/11/10/begin-by-listening-be-the-voice-podcast/ Tue, 11 Nov 2008 01:25:54 +0000 http://www.sparkminute.com/?p=439 Chris Brogan is one of the top 200 bloggers and considered one of the top 50 men in social media.
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog
    Here are some of the highlights from my interview with Chris Brogan: Chris Brogan by Daniel Rosenberg/Framesmedia Summary (Chris Brogan):
    • Large companies know that their marketing dollars aren't cutting it like they use to.
    • While not everyone is ready to publish in social media, everyone can agree to begin a listening campaign.
    • When you listen, don't just look for your company name, but think how the consumer would write about issues related to your product.
    • Begin building relationships now with influencers. It'll be a lot easier to talk with them down the line when you have positive and negative news.
    • Brogan purposely doesn't finish his blog posts and that invites lots of comments. People love to give their opinion and he wants readers to feel welcome to do that.
    • Transparency is a misused term. Not all companies can be transparent, but everyone can disclose a relationship where others may perceive a conflict if it wasn't disclosed.
    • Being part of the conversation means actually learning the language and being more of an appropriate immigrant to this new digital community.
    • Don't assume social media doesn't exist until you arrive.
    Read the entire article and listen to my interview with Chris Brogan [34:20 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_ChrisBrogan.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    439 2008-11-10 21:25:54 2008-11-11 01:25:54 open open begin-by-listening-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229036794 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_ChrisBrogan.mp3 12395900 audio/mpeg title_tag Chris Brogan, Social Media, and listen first, Be the Voice
    KQED-Jerry Yang steps down as Yahoo! CEO http://www.sparkminute.com/2008/11/23/kqed-jerry-yang-steps-down-as-yahoo-ceo/ Sun, 23 Nov 2008 23:30:14 +0000 http://www.sparkminute.com/?p=440 ]]> 440 2008-11-23 19:30:14 2008-11-23 23:30:14 open open kqed-jerry-yang-steps-down-as-yahoo-ceo publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1227483014 _edit_last 1 When technology tells us we have no friends http://www.sparkminute.com/2008/11/24/when-technology-tells-us-we-have-no-friends/ Mon, 24 Nov 2008 16:41:59 +0000 http://www.sparkminute.com/?p=442 Qwitter. This is a Twitter utility, which like many of the Twitter utilities was written using the open Twitter API by someone other than the folks at Twitter. Sign up for Qwitter with just your Twitter ID and email address and every time someone stops following you on Twitter, you'll get an email announcing that the person stopped following you, along with a copy of the Tweet you sent that caused them to make the decision. I just signed up for Qwitter and Friday night I posted this Tweet:
    Just saw the documentary "The Times of Harvey Milk" again. Great film. Looking forward to "Milk."
    (NOTE: Harvey Milk was the first openly gay politician in San Francisco. He was a San Francisco supervisor and he was assassinated.) It's Monday, and I haven't posted anything to Twitter since. But, I lost five followers already because of that Tweet. Now this causes me to start thinking, "Are some of my followers homophobic? Or are they just not interested about what movies I went to see? Should I stop talking about anything that has gay issues in it? Or should I stop tweeting about such banal topics?" Qwitter has given me knowledge that I don't know if I want. On one hand it's great that I'm informed that certain posts are causing people to leave. I could start thinking, "Well, now I shouldn't post those kinds of Tweets." But then, those Tweets might be why the majority of them are staying. Also, should I let 5 people out of 1,000 (a half a percent) have any influence on what I'm publishing? Also, Qwitter really doesn't tell me what their motivation was. Yes, they could be homophobic. Or, they could not be interested in what movies I like. Or, they could be cleaning up their Twitter follower list. Or, they could have seen something else of mine they didn't like and this Tweet just reminded them to stop following me. Or, maybe they decided to stop following everyone who was Tweeting on a Friday night. Who knows. Do you want social networks to give you this kind of information? Do you find it valuable? Can your ego withstand the pain of de-friending? Easy to say now, but sign up for Qwitter and then tell me what you think. For more, read my post, "The awkwardness of de-friending" plus my article on Mashable, "12 Great Tales of De-friending."]]>
    442 2008-11-24 12:41:59 2008-11-24 16:41:59 open open when-technology-tells-us-we-have-no-friends publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1227641642 _edit_last 1 title_tag Twitter, social networking, qwitter, and when technology tells us we have no friends 26568 twitter@dailybarb.com http://twitter.com/joeschmitt 67.153.239.10 2008-11-25 16:03:31 2008-11-25 20:03:31 1 0 0 26569 nullvariable@gmail.com http://twitter.com/nullvariable 97.89.162.74 2008-11-25 16:09:14 2008-11-25 20:09:14 1 0 0 26566 anitahampl@gmail.com http://tinyurl.com/anitahampl 99.166.107.182 2008-11-25 15:15:28 2008-11-25 19:15:28 1 0 0
    The awkwardness of de-friending http://www.sparkminute.com/2008/11/25/the-awkwardness-of-de-friending/ Tue, 25 Nov 2008 06:05:34 +0000 http://www.sparkminute.com/?p=441 "Twelve Great Tales of De-Friending" where I sought to interview people who had gone through the difficult decision to de-friend someone, and others that were coping with the fact that they had been de-friended. Here's the universal truth I discovered about individuals within online social networks. Everyone, in their own mind, has a vision as to what their social network is. The problem is that vision is only in their head and it only comes out when they feel they have to defend an action they took, such as an online de-friending. In all the interviews I conducted for my de-friending piece, people would very eloquently explain the purpose of their social network, and the parameters that they set up for themselves. Every explanation made perfect sense. The problem is they were communicating that explanation to me, not to the person who had been de-friended. David Erickson (@derickson), Director of e-Strategies for Tunheim Partners commented about this phenomenon that everyone has their own viewpoint of how a network should behave. He feels that some choose to impose their beliefs as to what a social network should and should not be.
    I've noticed that there is a certain personality type who are adamant about what they think is the proper use of Twitter and they get all cranky when people "misuse" it. These people will post a Tweet announcing "Fair Warning: I will unfollow anyone who talks politics on Twitter!" Others believe Twitter should only be used for its "intended" purpose, to tell your followers where you are physically located at any given moment.

    De-friending is often a passive aggressive action

    Online, we can do it swiftly, by selecting the option, "Remove from Friends." No need for an explanation. It's over in a single click. In the real world, we simply ignore certain individuals we want to de-friend. Over time, the friendship fades away. We rarely make public pronouncements (e.g. "I'm no longer your friend"), and so unlike online de-friending we rarely take a single action that indicates closure. But sometimes de-friendings aren't about closure. A de-friending may be about shifting a person into a different social bucket. For example, you've heard people say things like, "My business relationships are on LinkedIn and my personal relationships are on Facebook." That's a fantasy. No one's life is that clearly segmented in which they can live separately in two worlds with no overlap. Our business and personal lives are intermingled. While we all know that not all friendships are created equal, we still want to maintain many relationships. Robin Wolaner, CEO of TBD.com, a social network for people 40+ ran into an uncomfortable episode where she had to de-friend some people she barely knew yet received far too much public information about their lives. While Wolaner had a very legitimate reason to de-friend, it was very difficult to convey why she did it. "I wish there was a way to de-friend without the implied insult that goes with it," said Wolaner.

    Turn down the noise

    To limit the number of de-friendings, many, such as Robin Wolaner, are calling for social networks to include a feature to turn down the noise or mute certain individuals. Facebook allows you to do this throughout your newsfeed, allowing you to select the option to "hear more about Pete" or "hear less about Pete." Turning down the noise is a less dramatic action than de-friending. Conversely, you can also limit the amount of information you want that person to see. Irene S. Levine, PhD, maintains Fractured Friendships, a blog about friendships among women. She constantly hears stories from women having problems breaking up with a friend. I spoke to her about friendships in general and friendships over the Internet. She hit a few important truths about friendships:
    • There's a myth that friendships last forever. Often they don't. Sometimes friendships just come to a natural end. People get busy and they move on.
    • We have far more Internet friendships than we have real life friendships.
    • The more ties there are between two people the more likely that friendship will continue to stick.
    • The definition of a friend in the real world and a friend on the Internet is very different.
    • When you break off a relationship you have to think about the collateral damage. Will losing this friend damage my work or anything else? How can I best handle this?
    Per that last issue, one other person I interviewed commented, "I've had some other unfavorable social networking experiences and while it's a great tool, especially for marketers, it really can make you and your reputation far more vulnerable than ever before." If you read my piece on Mashable, you'll discover the story of "Jill," who was de-friended by "Megan" along with a few other select people. While it was initially a negative experience, "Jill" learned a lot more about all of her relationships:
    De-friending select people within a circle within a broader social network has some very interesting and very powerful ramifications. Call it petty and immature, but online communities bring tremendous transparency to relationships.
    What's been your experience with de-friending? I just had an experience where a few people stopped following me on Twitter. But then again that happens all the time. It's just this time I knew about it because I started using a service called Qwitter. Read the tale in the post entitled, "When technology tells us we have no friends."]]>
    441 2008-11-25 02:05:34 2008-11-25 06:05:34 open open the-awkwardness-of-de-friending publish 0 0 post 0 _edit_lock 1227641465 aktt_notify_twitter no _edit_last 1 26628 carri@bigdealpr.com https://chi.mp/s/carribugbee.mp 76.115.188.80 2008-11-26 20:24:09 2008-11-27 00:24:09 1 0 0 66779 http://mediaupdate.wordpress.com/2009/06/26/the-etiquette-of-defriending/ 66.135.48.211 2009-06-26 07:08:04 2009-06-26 11:08:04 1 pingback 0 0
    JaffeJuice Podcast: Biggest Mistakes Made by Social Media Gurus http://www.sparkminute.com/2008/11/25/jaffejuice-podcast-biggest-mistakes-made-by-social-media-gurus/ Tue, 25 Nov 2008 23:05:08 +0000 http://www.sparkminute.com/?p=443 JaffeJuice, interviewed me last week for his podcast of the same name. We talked about my article for Mashable, "Biggest Mistakes Made by Social Media Gurus." Listen to the podcast to get Jaffe's take on the mistakes.You can subscribe via iTunes here. [audio:http://media.libsyn.com/media/acrossthesound/Jaffe_Juice_117_-_Caracas_Satmetrix_and_Biggest_Mistakes_made_by_Social_Media_Gurus.mp3] Jaffe is a maven in the space. He is the owner of the marketing company, Crayon, and has authored two books, "Life After the 30-Second Spot" and "Join the Conversation."]]> 443 2008-11-25 19:05:08 2008-11-25 23:05:08 open open jaffejuice-podcast-biggest-mistakes-made-by-social-media-gurus publish 0 0 post 0 _edit_last 1 _edit_lock 1227654309 aktt_notify_twitter no enclosure http://media.libsyn.com/media/acrossthesound/Jaffe_Juice_117_-_Caracas_Satmetrix_and_Biggest_Mistakes_made_by_Social_Media_Gurus.mp3 53147972 audio/mpeg 27476 dealornodeal@yahoo.com http://strumpette.com/archives/568-Joe-Jaffes-Fall-from-Grace.html 216.99.15.253 2008-12-04 12:52:26 2008-12-04 16:52:26 1 0 0 27477 david@davidspark.com http:// 69.181.186.55 2008-12-04 12:55:14 2008-12-04 16:55:14 1 0 1 Interview with Curtis Sliwa of ABC Radio on de-friending http://www.sparkminute.com/2008/11/26/interview-with-curtis-sliwa-of-abc-radio-on-de-friending/ Wed, 26 Nov 2008 23:22:50 +0000 http://www.sparkminute.com/?p=444 Yesterday, I was interviewed by Curtis Sliwa of ABC Radio (WABC, NYC) about my Mashable article, "12 Great Tales of De-friending" (man, have I been milking this thing). You may remember Curtis. He's the guy who started the volunteer group, The Guardian Angels, who would patrol subway cars first in NYC and then around the country. He's a real New Yorker, and also a very entertaining character as you'll hear in this interview (Time: 13:28). [audio:http://rope.wabc.fimc.net/curtis/mp3/11-26-DAVIDSPARK.mp3] BTW, the Wall Street Journal's AllThingsD also picked up the de-friending story in their "Voices" section.]]> 444 2008-11-26 19:22:50 2008-11-26 23:22:50 open open interview-with-curtis-sliwa-of-abc-radio-on-de-friending publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1227743480 _edit_last 1 enclosure http://rope.wabc.fimc.net/curtis/mp3/11-26-DAVIDSPARK.mp3 4856038 audio/mpeg Cranky about Verizon, Microsoft, and Pentagon security http://www.sparkminute.com/2008/11/27/cranky-about-verizon-microsoft-and-pentagon-security/ Thu, 27 Nov 2008 07:03:17 +0000 http://www.sparkminute.com/?p=445 Cranky Geeks along with Garnett Lee (@garnettlee) of 1UP.com. All four of us (John C. Dvorak and Sebastian Rupley, plus myself and Garnett) were plenty cranky, or at least goofy. Enjoy. It's about 30 minutes.

    David Spark on Cranky Geeks

    ]]>
    445 2008-11-27 03:03:17 2008-11-27 07:03:17 open open cranky-about-verizon-microsoft-and-pentagon-security publish 0 0 post 0 _edit_lock 1227769440 aktt_notify_twitter no _edit_last 1
    Send personal holiday cards this year http://www.sparkminute.com/2008/12/01/send-personal-holiday-cards-this-year/ Mon, 01 Dec 2008 19:35:08 +0000 http://www.sparkminute.com/?p=446 Silly video greetings Last year, the smash success was OfficeMax's Elf Yourself where you supply pictures of yourself, friends, and/or family and they get pasted on elves doing a silly dance. It was incredibly stupid, and really funny. This year, Elf Yourself can still be found on JibJab, but the site has taken it one step further with a slew of options beyond just the silly elf dance. Why so good: You personalize it with your photos and its silly and funny. Don't wait: All jokes fade over time. I don't know how many "Elf Yourself" cards you received last year. But after the sixth one, the funny takes a major dive. Be the first one to send out the card and get the first laugh.

    Personalized holiday video greetings

    Last year I sent out 325 personalized holiday video greetings. It wasn't easy, but the impact was huge. I am an enormous fan of video conferencing and video mail. If you'd like to do it yourself, first take a look at the response to see how valuable it is, and then read my article on how to actually do it without killing yourself.]]>
    446 2008-12-01 15:35:08 2008-12-01 19:35:08 open open send-personal-holiday-cards-this-year publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1228160108 _edit_last 1 title_tag Holiday cards, Elf Yourself, and video mail for the holidays 27231 david@davidspark.com http:// 69.181.186.55 2008-12-02 14:09:22 2008-12-02 18:09:22 1 0 1
    Spark Minutes for the week of 12/1/08 - 12/7/08 http://www.sparkminute.com/2008/12/03/spark-minutes-for-the-week-of-12108-12708/ Wed, 03 Dec 2008 23:02:24 +0000 http://www.sparkminute.com/?p=447 Green 960 online and radio has changed to a new format. The Spark Minute is now actually a one minute report that plays all throughout the day on 960 AM in San Francisco. You can also listen to this progressive talk radio station online at http://green960.com. In my reports, I make references to technologies and Web sites. Please check in once a week for any relevant links, news, and tips. This week's Spark Minutes were focused on the upcoming holiday season.

    Personal holiday cards

    I go into this in great detail on this post.

    Not all MP3 players are created equal

    Everyone knows about Apple's family of iPods. But competitors SanDisk (Sansa) and Microsoft (Zune) have their own players. I even saw a newspaper ad for a no name brand 1 GB MP3 player for $9. The core issue that most people don't think about when they buy an MP3 player is the computer-based interface they'll need to use to get that music on to their device. Don't expect anything from a $9 MP3 player. While Sansa's are cheaper than iPods, they don't have a full featured computer interface. The iTunes interface is not perfect, but it's the best on the market. Microsoft's Zune is priced the same as the iPod classic. The only advantage of the Zune is the subscription service which costs $15/month. Only give the Zune to true music fanatics that love constantly discovering new music.

    Shooting holiday videos

    Just some basic advice to everyone going to see the family for the holidays:
    • Bring your video camera.
    • Have it charged up and a blank tape in it or erased media card.
    • Don't be afraid to pull out the camera. Sometimes people being recorded take time to get used to a camera be on. Don't let your audience tell you what to shoot and when to turn the camera on and off. Just keep shooting.
    • Pick events to shoot. If you're taking the kids to the park, bring the camera.
    • Label your videos with location, content, and date. Don't wait. Do it now.
    • Hold your shots. Think of the viewer. Don't move the camera as quickly as you turn your head.
    • Remember, no matter how bad your family videos are, your audience will love them.

    Family history videos

    If you're going to be home for the holidays, chances are some of your elderly family members will be there as well. Take the time to interview them on camera about family history. Trust me, you'll be very happy you did it. Here's some basic advice:
    • Buy a tripod.
    • Buy a good microphone.
    • Write down questions beforehand. If you don't, your mind will go completely blank during the interview. Have the questions there for you so you don't forget.
    • Ask the same questions to two different parents to get two different viewpoints of the same story (e.g. how did you meet?)
    • Use old photos in the interview to spark memories for stories. Who's in this photo? What's the story behind this photo?
    • Schedule two separate one hour interviews separated by at least a week if you can.
    • Pay a transcription service to transcribe the interview. I use Tech Synergy. Costs $1/minute.
    • Don't wait to do it. Do it now.

    Upgrading to Vista

    While I was very happy about the purchase of my new HP computer and saving $350, I ended up spending more money ($550) because Vista doesn't work with a lot of my software and hardware. If you plan to get a new computer this holiday season, I highly recommend you run the Windows Vista Upgrade Advisor with all your peripherals connected to see what software and hardware will and won't work with Vista.]]>
    447 2008-12-03 19:02:24 2008-12-03 23:02:24 open open spark-minutes-for-the-week-of-12108-12708 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1228345344 _edit_last 1
    How good is Adobe Premiere's Speech Search technology?...eh http://www.sparkminute.com/2008/12/04/how-good-is-adobe-premieres-search-speech-technologyeh/ Thu, 04 Dec 2008 18:29:53 +0000 http://www.sparkminute.com/?p=448 attached transcription (PDF) created by the Adobe Encoder. I have edited nothing. This is exactly how Adobe transcribed the video. The video is 6 minutes long and it took Adobe Encoder 9 minutes to transcribe the video. ]]> 448 2008-12-04 14:29:53 2008-12-04 18:29:53 open open how-good-is-adobe-premieres-search-speech-technologyeh publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229037985 _edit_last 1 How to Produce Great Web Video in a Lot Less Time http://www.sparkminute.com/2008/12/05/how-to-produce-great-web-video-in-a-lot-less-time/ Fri, 05 Dec 2008 23:57:50 +0000 http://www.sparkminute.com/?p=449 I wrote a long guest post about speeding up the process of video production. Video is a giant time suck and over the past four years especially, I've run into some technologies and learned some tricks that can speed up production. No one solution will be the answer to all your video producing problems. You have to use these technologies in aggregate to truly save time. Listen to my "Be the Voice" interview with Harry.]]> 449 2008-12-05 19:57:50 2008-12-05 23:57:50 open open how-to-produce-great-web-video-in-a-lot-less-time publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1228521471 _edit_last 1 Spark Minutes for the week of 12/8/08 - 12/15/08 http://www.sparkminute.com/2008/12/08/spark-minutes-for-the-week-of-12808-121508/ Mon, 08 Dec 2008 19:49:05 +0000 http://www.sparkminute.com/?p=450 Green 960 Online and Radio in San Francisco. But starting this week those updates will also be playing on Talk 910 KNEW in San Francisco giving The Spark Minute a total effective audience of about 500,000. Welcome all you new listeners. Here are the links and notes from all my updates throughout the week. Make your videos more searchable If you want people to discover your video you're going to have to add some WORDS to the description. Better known as metadata, these words are the ways people find your video when they do a text-based search. Before you post a video, think about who you want discovering the video and how they would go about searching it. If it's topical, make sure you include topical search words. You may also want to include a few common misspellings as well. Also, if the video site you posted to allows you to change your thumbnail, change it to a descriptive and enticing picture. The thumbnail is a critical factor determining whether your video will be played or not. For more experienced video producers, a tool like the latest Adobe Premiere Pro CS4 has a new feature, Speech Search which will auto transcribe your talking head video and put that information in the metadata, meaning any words actually said in your video will now be searchable. The transcription is far from perfect, but it's good enough to create meta data so people can discover your video. Produce your own TV station There are tons of tools out there that will let you stream live video, but Mogulus is a free solution that puts the power of a TV studio's live switching in your browser. For more on that and other tools read the section entitled "Avoid editing with live switching" in my article on Technologizer entitled, "How to Produce Great Web Video in a Whole Lot Less Time." Facebook Connect and Google Friend Connect These are the two "pseudo" data portability programs from Facebook and Google, respectively. Both companies are taking a cue from the success of YouTube and realizing the Web isn't all about bringing traffic to your domain, but rather bringing your brand and your experience to the rest of the Web. Unfortunately, during the testing phase both Google and Facebook have been butting heads. Facebook blocked Google because its connectivity violated Facebook's terms of service, redistributing Facebook user information to developers without users' knowledge. More on PC World. The shrinking of MacWorld 2009 Is the landmark San Francisco tech event imploding or is it a sign of the times? Adobe will have no booth presence at MacWorld, but it says it will do some education events. Those Adobe presentations are often the highlights, that's after whatever colossal announcement Jobs makes. Belkin, Seagate, and Creative Labs have all pulled the plug and registrations have dropped 20%. Will there just be an empty space on the floor, or a bigger blogger pit blogging about why there are far less companies on the show floor? Netflix on Tivo HD Series 3 I happily set up my TiVo Series 3 HD box today to connect with my Netflix account. I'm a huge fan of Netflix and have been a subscriber for years. Having immediate access to their streaming videos (currently about 12,000) will be great and now I can completely dump that useless cable box that I'm spending an extra $10 a month, just to get their crappy "on demand" videos. If you don't have a new Tivo, you can stream your Netflix with a Roku box ($100) or with an XBOX 360. To access the films, log into your account on your PC and put them in your queue. When you go to your television and select "on demand" those instant access films will appear on your menu.]]> 450 2008-12-08 15:49:05 2008-12-08 19:49:05 open open spark-minutes-for-the-week-of-12808-121508 publish 0 0 post 0 _edit_lock 1228765745 aktt_notify_twitter no _edit_last 1 title_tag Tivo and Netflix, make your videos more searchable, Shrinking MacWorld, Facebook Connect and Goold Friend Connect, Produce your own TV station with Mogulus It's OK to be a dork online - Be the Voice podcast http://www.sparkminute.com/2008/12/11/its-ok-to-be-a-dork-online-be-the-voice-podcast/ Thu, 11 Dec 2008 23:28:22 +0000 http://www.sparkminute.com/?p=451 David Meerman Scott is the author of "The New Rules of Marketing and PR," "Tuned In," and the forthcoming book, "World Wide Rave."
    What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog

    David Meerman Scott from Inbound Marketing

    Here are some of the highlights from my interview with David Meerman Scott: Summary (David Meerman Scott):
    • Three years ago, most companies were more interested in site usability and design for their site, not content.
    • Marketers are still being trained that the way to get your information into the marketplace is to buy advertising and convince the media to write about you.
    • With new media, you can technically get your message out there for zero cost. That's simply not possible with traditional media.
    • Stop measuring sales leads and start measuring the number of people exposed to your ideas.
    • If you're only talking to and about your customers, you're missing a huge percentage of your market. You have to focus on your non-customers. You have to focus on the market you're trying to attract, not just the market you currently have.
    • Fallacy of viral marketing. Traffic doesn't equate to customers for you. Offering a free iPod can go viral and lots of companies do offer free iPods. That's just people who want a free iPod, not people who want your stuff.
    • Ask yourself what can you do today to get more people online to know who you are. Ask that question every day, and over a couple of years you'll be an industry voice.
    • Everyone's a dork sometimes and I think the alternative is you're not out there.
    Read the entire article and listen to my interview with David Meerman Scott [36:02 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_DavidMScott.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    451 2008-12-11 19:28:22 2008-12-11 23:28:22 open open its-ok-to-be-a-dork-online-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229474382 _edit_last 1 title_tag David Meerman Scott intervew. World Wide Rave and the fallacy of viral marketing. Be the voice podcast enclosure http://media.libsyn.com/media/davidspark/BTV_DavidMScott.mp3 25977595 audio/mpeg 28291 david@freshspot.com http://www.webinknow.com/ 146.115.67.190 2008-12-12 05:26:29 2008-12-12 09:26:29 1 0 0
    Send free mobile text messages (SMS) from your Gmail account http://www.sparkminute.com/2008/12/14/send-free-mobile-text-messages-sms-from-your-gmail-account/ Sun, 14 Dec 2008 21:52:14 +0000 http://www.sparkminute.com/?p=453 go to the Google Labs settings page and scroll down to the option "Select text messaging (SMS) in chat." Click the radio button to enable. Once enabled, all you need to do is type a phone number in the chat window. Google asks you to associate it with a person, saving the number for you. Then just type the message. The person receiving only needs to hit reply to send you a message back which will appear in the chat window as if you're having a normal live Web chat, but it's going on through SMS. Currently, it only works on U.S. phones. Google has got tons of other great features you can enable like a task manager/to do list and also a forget attachment reminder. We've all forgotten attachments and had to send up a follow up email with the attachment. Google stops these silly mistakes by watching your email to see if you intended to attach a file. For example, if you wrote, "I've included an attachment," but you didn't actually attach anything, Google alerts you. This tip is for the Spark Minute week of 12/15/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 453 2008-12-14 17:52:14 2008-12-14 21:52:14 open open send-free-mobile-text-messages-sms-from-your-gmail-account publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229295380 _edit_last 1 Finally, a reason to buy the iPhone http://www.sparkminute.com/2008/12/14/finally-a-reason-to-buy-the-iphone/ Sun, 14 Dec 2008 22:12:09 +0000 http://www.sparkminute.com/?p=452 "Pull My Finger" application which provides a cornucopia of different sounding farts. And for a more fully functioning fart generator that also allows one to set the time of a flatulence bomb, I recommend "iFart." A couple of issues need to be addressed. First is that almost all of the iPhone apps have "limited utility." Singling out a fart creator is simply announcing you don't like fart jokes, a mainstay in American humor that cuts through generational lines. Whether your 8 or 80, you can appreciate a fart joke, and therefore provide plenty of "utility." BTW, I would point to "The Family Guy" as providing some of the most ingenious new ways to present the fart joke. Thank you Seth Green. This tip is for the Spark Minute week of 12/15/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 452 2008-12-14 18:12:09 2008-12-14 22:12:09 open open finally-a-reason-to-buy-the-iphone publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229292729 _edit_last 1 title_tag iPhone and the iFart and "Pull My Finger" Kids today can't stop sending nude pictures to each other http://www.sparkminute.com/2008/12/14/kids-today-cant-stop-sending-nude-pictures-to-each-other/ Sun, 14 Dec 2008 22:25:47 +0000 http://www.sparkminute.com/?p=454 From Ars Technica:
    A survey of 1,280 teenagers (users age 13-19) and young adults (age 20-26) conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy and CosmoGirl.com has revealed that one out of five (20 percent) teens overall have posted nude photos or video of themselves on the Internet—that number goes up to a third when young adults are included.
    And you would think teens and twentysomethings would think twice knowing that it's really easy to forward an image. Up to 1/3rd of all nude images that were intended for just one recipient landed in other people's inboxes as well. This all makes me nostalgic. Back when I was a kid, if we wanted someone to see us nude, we'd just invite them over. This tip is for the Spark Minute week of 12/15/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    454 2008-12-14 18:25:47 2008-12-14 22:25:47 open open kids-today-cant-stop-sending-nude-pictures-to-each-other publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229293547 _edit_last 1
    Australia tests nationwide Web filter http://www.sparkminute.com/2008/12/14/australia-tests-nationwide-web-filter/ Sun, 14 Dec 2008 22:38:49 +0000 http://www.sparkminute.com/?p=455 Australia plans to find out as it's testing a country wide Web filter that requires Internet service providers to block sites with illegal content, like child pornography and terrorist materials. With the effort costing $82 million, opponents think it's just going to slow down the Internet and not do anything to block the offending content. Currently only beta testing, the filtering will be a two tier program for which the first will be a required block list and the second will be an optional block list for parents that want to prevent their children from seeing inappropriate content. The move could put parental control companies like NetNanny out of business in Australia. This effort is being funded as a result of the Australian government's own research which shows that filters are 92% effective blocking offending sites and unfortunately block 3% of content that shouldn't be filtered. This tip is for the Spark Minute week of 12/15/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 455 2008-12-14 18:38:49 2008-12-14 22:38:49 open open australia-tests-nationwide-web-filter publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229294329 _edit_last 1 Plan on moving? Try UsedCardboardBoxes.com http://www.sparkminute.com/2008/12/14/plan-on-moving-try-usedcardboardboxescom/ Sun, 14 Dec 2008 22:50:01 +0000 http://www.sparkminute.com/?p=456 UsedCardboardBoxes.com. These guys work with used box brokers (bet you didn't know those exist) and coordinates communications with people like you that need cardboard boxes when they're moving. They use the same business model as 1-800-FLOWERS which coordinates sales of flowers with boutique stores all around the country. This is a great green idea and it's better than recycling. It's true reusing. All boxes are in impeccable condition. You don't get those mushed boxes you see on the back of a truck heading for the recycling center. Costs depend on how much you want to move, but to give you an idea, a two-bedroom package of boxes costs $123. And the best part is that UsedCardboardBoxes.com will ship it to your home, anywhere in the U.S., via UPS for free. Visit them at their site or call them at 1-888-BOXES-88. This tip is for the Spark Minute week of 12/15/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 456 2008-12-14 18:50:01 2008-12-14 22:50:01 open open plan-on-moving-try-usedcardboardboxescom publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229447081 _edit_last 1 28850 reynoldsbob04@gmail.com 64.183.35.82 2008-12-16 21:42:13 2008-12-17 01:42:13 1 0 0 28853 tommytwelve@yahoo.com 64.183.35.82 2008-12-16 23:03:48 2008-12-17 03:03:48 1 0 0 Spark Minutes for week of 12/15/08 http://www.sparkminute.com/2008/12/14/spark-minutes-for-week-of-121508/ Sun, 14 Dec 2008 22:54:49 +0000 http://www.sparkminute.com/?p=457 Green 960 or 910 KNEW in San Francisco, and you're looking for some follow up information, you've come to the right place. Here are my Spark Minute reports for the week of 12/15/08. ]]> 457 2008-12-14 18:54:49 2008-12-14 22:54:49 open open spark-minutes-for-week-of-121508 publish 0 0 post 0 _edit_lock 1229295289 aktt_notify_twitter no _edit_last 1 Attach yourself to a problem that matters - Be the Voice podcast http://www.sparkminute.com/2008/12/16/attach-yourself-to-a-problem-that-matters-be-the-voice-podcast/ Wed, 17 Dec 2008 00:45:07 +0000 http://www.sparkminute.com/?p=458 What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog

    Thornton May from PeacePlusOne

    Here are some of the highlights from my interview with Thornton May: Summary (Thornton May):
    • Futurists can track three different kinds of futures: linear futures, "aha" futures (market disruptors), and futures that we create.
    • May focuses on futures that we create. He attaches himself to questions that matter. Questions that matter are the questions that haven't been answered yet.
    • May is not a thought leader, but rather a caterer for information.
    • Active listening is what it takes to be a conversational chef.
    • The future belongs to people who are working on charismatic problems.
    • Everybody's connected to some chunk of knowledge that they want to share and our job is to help them out.
    Read the entire article and listen to my interview with Thornton May [26:46 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_ThorntonMay.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    458 2008-12-16 20:45:07 2008-12-17 00:45:07 open open attach-yourself-to-a-problem-that-matters-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229792239 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_ThorntonMay.mp3 9674690 audio/mpeg title_tag Thornton May, Futurist, thought leader - Attach yourself to a problem that matters
    Why is Apple leaving MacWorld? A rumor roundup http://www.sparkminute.com/2008/12/20/why-is-apple-leaving-macworld-a-rumor-roundup/ Sat, 20 Dec 2008 14:51:13 +0000 http://www.sparkminute.com/?p=459 The announcement of Apple leaving MacWorld has stirred up as one would expect a whole host of rumors as to why they're pulling out of the conference they've dominated for so many years. What I find so funny with all the rumors is that there isn't a single one that supports or even believes Apple's rationale (our stores are so great) as announced in their press release. Here's a short list of some of the arm chair geeking as to why there will be no more Apple at MacWorld.

    Steve Jobs' health - He's been looking rather skinny and the company's economic outlook is dependent on Steve. They haven't been publicly grooming his successor.

    Apple got in a dispute with IDG - Apple likes to get its way all the time and there's a feeling that Apple wanted something that IDG, the producers of MacWorld, couldn't deliver on, so Apple picked up their ball and went home.

    Apple is hitting a wall for product delivery - Apple can't keep up the once a year schedule of delivering a whiz bang product. They simply can't manage the expectations they've built for their audience.

    Apple wants to release products on their own time schedule - Instead of once a year, Apple will release products at their own events whenever they damn please.

    Apple can't control MacWorld - Since MacWorld isn't owned by Apple, they can't control it. Jobs and the entire company are built on control. They're going to launch their own products in the venues of their choosing at the time they want to do it.

    OK, so that's just a short list. I'm sure there are plenty more. Got some ideas as to why Apple's not coming back to MacWorld? This news item is for the Spark Minute week of 12/22/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    459 2008-12-20 10:51:13 2008-12-20 14:51:13 open open why-is-apple-leaving-macworld-a-rumor-roundup publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229784725 _edit_last 1 29347 pjk_webmail@pjk.net http://www.pjk.net 76.87.252.77 2008-12-20 12:01:43 2008-12-20 16:01:43 1 0 0 29349 david@davidspark.com http:// 69.181.190.45 2008-12-20 12:09:44 2008-12-20 16:09:44 1 0 1
    Know when your favorite band (or comedian) will be in town http://www.sparkminute.com/2008/12/20/know-when-your-favorite-band-or-comedian-will-be-in-town/ Sat, 20 Dec 2008 15:04:27 +0000 http://www.sparkminute.com/?p=460 SonicLiving, a site for finding out when your favorite bands and comedians will be coming to your town and performing. When you sign up for SonicLiving, you let the program scan your iTunes library and if you want your accounts with Last.fm, Lala, and Pandora. Enter your zip code and then SonicLiving will show you a calendar of upcoming shows of bands and comedians you listen to that will be playing in your area. After just a few minutes of crunching (a one time process), SonicLiving saw that one of my favorite bands, Fountains of Wayne, will have an acoustic performance at a club nearby. I immediately picked up tickets. For each show, there's a button to buy. This tip is for the Spark Minute week of 12/22/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 460 2008-12-20 11:04:27 2008-12-20 15:04:27 open open know-when-your-favorite-band-or-comedian-will-be-in-town publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229785468 _edit_last 1 29655 david@davidspark.com http:// 69.181.190.45 2008-12-22 14:39:25 2008-12-22 18:39:25 1 0 1 29643 callipygian@gmail.com http://blog.arcsource.com 24.6.237.143 2008-12-22 12:55:34 2008-12-22 16:55:34 1 0 0 30119 amy@sonicliving.com http://sonicliving.com 71.198.104.252 2008-12-23 19:56:59 2008-12-23 23:56:59 1 0 0 Cheap-to-free phone calls anywhere in the world from your mobile phone http://www.sparkminute.com/2008/12/20/cheap-to-free-phone-calls-anywhere-in-the-world-from-your-mobile-phone/ Sat, 20 Dec 2008 15:29:02 +0000 http://www.sparkminute.com/?p=461 I spoke with John Scott on Green 960 about all the online services that allow you to make cheap-to-free phone calls. I wanted to update that post with an update on Jajah that now allow you to make cheap-to-free phone calls anywhere in the world through your mobile phone. Here's how to do it.
    1. Sign up for an account on Jajah.
    2. Select the product JAJAH.Direct and enter in the foreign phone numbers you call most often. Jajah will give you a local phone number (depending on your location, they're not everywhere, but they are available in San Francisco. Check their list for your area.)
    3. Jajah will give you alternative local numbers for all the foreign phone numbers you entered. Simply enter those phone numbers in your landline phone's memory or mobile phone's address book. Remember to label them appropriately.
    4. Now you're free to make calls with your mobile phone or landline WITHOUT the use of a computer. When you place the local call from your phone to the local number Jajah gave you, the call comes into Jajah's servers and they reroute the call to the international destination.
    5. Check prices. To give you an idea how cheap calls from your mobile phone can be, a call from a U.S. mobile or landline phone to a landline phone in France is only 3.3 cents per minute. That price jumps to 19.7 cents per minute if you're calling a mobile phone in France. Such is the case with mobile phones in Europe.
    6. If you're calling these numbers often, get your international friends to sign up for Jajah. That's because calls between Jajah members are free!
    This is only a cursory explanation. Jajah actually has excellent information, rates, and FAQs on its service. This tip is for the Spark Minute week of 12/22/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    461 2008-12-20 11:29:02 2008-12-20 15:29:02 open open cheap-to-free-phone-calls-anywhere-in-the-world-from-your-mobile-phone publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229786942 _edit_last 1 66438 http://www.socialmedia.biz/2009/06/14/how-one-company-uses-web-20-tools-to-run-and-promote-their-business/ 205.134.230.98 2009-06-14 20:11:07 2009-06-15 00:11:07 1 pingback 0 0
    Last minute digital gifts http://www.sparkminute.com/2008/12/20/last-minute-digital-gifts/ Sat, 20 Dec 2008 16:01:04 +0000 http://www.sparkminute.com/?p=462
  • iTunes credit - Can be used to purchase music, movies, or TV shows. And now iTunes lets you even rent movies.
  • Gamespy - Online gaming community that has tons of games. A founder's club year's subscription costs $60.
  • XBOX Live Points - These are virtual points that you can gift to someone so they can purchase virtual items in the XBOX Live environment. To purchase you'll need a Windows Live ID and you'll need to know your recepient's Windows Live ID.
  • Netflix - The mail order rental DVD store now offers more than 12,000 of its movies available online to its members. And if your gift receiver has a TiVo Series 3 HD or an XBOX 360, they can watch those on demand programs on their TV. Subscriptions cost as little as $5 a month.
  • Audible - A digital gift card to download audio books for your recipient's iPod or MP3 player.
  • Have any suggestions of your own? Please let me know. This tip is for the Spark Minute week of 12/22/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    462 2008-12-20 12:01:04 2008-12-20 16:01:04 open open last-minute-digital-gifts publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229788865 _edit_last 1 29662 marissagoldmark@gmail.com 70.137.167.152 2008-12-22 17:09:53 2008-12-22 21:09:53 1 0 0 29588 hansomme@gmail.com 174.132.18.164 2008-12-22 02:35:44 2008-12-22 06:35:44 digital gift]]> 1 0 0
    Word of mouth marketing is a lot easier than you think - Be the Voice podcast with Andy Sernovitz http://www.sparkminute.com/2008/12/20/word-of-mouth-marketing-is-a-lot-easier-than-you-think-be-the-voice-podcast-with-andy-sernovitz/ Sat, 20 Dec 2008 17:02:18 +0000 http://www.sparkminute.com/?p=463 What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog Here are some of the highlights from my interview with Andy Sernovitz: Andy Sernovitz by Christopher CarfiSummary (Andy Sernovitz):
    • If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is.
    • Launching word of mouth marketing requires marketers to stop thinking about what can I get for my budget.
    • Once you start talking to people and they start talking back, you can never put that genie back in the bottle.
    • Word of mouth is a function of customer service.
    • For word of mouth to work you need talkers, topics, and tools.
    • It's so easy to apply a little effort and get little successes to create a business case for word of mouth marketing.
    • Unbury that hidden statistic that shows that a huge percentage of your customers come to you for free. Compare word of mouth marketing costs to search engine marketing costs.
    • Could one person if they were sitting on Twitter would be more functional if they were on the phone?
    • Find the heroes within your company and the simple wins.
    Read the entire article and listen to my interview with Andy Sernovitz [33:40 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_AndySernovitz.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    463 2008-12-20 13:02:18 2008-12-20 17:02:18 open open word-of-mouth-marketing-is-a-lot-easier-than-you-think-be-the-voice-podcast-with-andy-sernovitz publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232481551 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_AndySernovitz.mp3 12157056 audio/mpeg
    I guess suing your customers doesn't work to bring in new customers http://www.sparkminute.com/2008/12/20/i-guess-suing-your-customers-doesnt-work-to-bring-in-new-customers/ Sat, 20 Dec 2008 20:46:41 +0000 http://www.sparkminute.com/?p=464 Here's a quick summary of what's happening:
    • Contributions from record labels have lowered. RIAA needed to think of a cost cutting measure.
    • The RIAA is making an agreement with ISPs in an effort to stop the legally ugly and brand damaging practice of demanding the account information of suspected illegal file sharers.
    • When the RIAA suspects someone is sharing files illegally, they will notify the ISP and either the RIAA or ISP will send a warning letter.
    • There's a new three strikes rule that isn't clearly defined, but at each level it gets more aggressive. So at the first stage it could be a warning letter, then maybe bandwidth throttling, and then maybe kicked off the network.
    • ISPs are playing along because large companies like Comcast have their own entertainment properties for which they hope to generate money and don't want to lose it to file sharers.
    • ISPs are also eager to help out because file sharers are often bandwidth hogs and they're all for getting those users to tone down their activities.
    This news item is for the Spark Minute week of 12/22/08 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    464 2008-12-20 16:46:41 2008-12-20 20:46:41 open open i-guess-suing-your-customers-doesnt-work-to-bring-in-new-customers publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229806001 _edit_last 1
    Spark Minutes for week of 12/15/08 http://www.sparkminute.com/2008/12/20/spark-minutes-for-week-of-121508-2/ Sat, 20 Dec 2008 20:49:53 +0000 http://www.sparkminute.com/?p=465 Green 960 or 910 KNEW in San Francisco, you've found the summary of all the follow up information and reports you heard on air for the week of 12/22/08. ]]> 465 2008-12-20 16:49:53 2008-12-20 20:49:53 open open spark-minutes-for-week-of-121508-2 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1229806193 _edit_last 1 Talking Twitter with Curtis Sliwa on ABC Radio http://www.sparkminute.com/2008/12/24/talking-twitter-with-curtis-sliwa-on-abc-radio/ Wed, 24 Dec 2008 19:01:13 +0000 http://www.sparkminute.com/?p=467 Curtis Sliwa of ABC Radio and founder of the Guardian Angels. What sparked the discussion was the story of the guy who escaped from the Denver plane crash and started Twittering. Sliwa wanted to know why someone would turn to Twitter first in a great time of need. Listen and let me know what you think (Time: 11:00 minutes). [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_122308_Twitter.mp3] Curtis Sliwa, WABC, NYC by Malyousif Here's my other interview with Curtis where we talk about de-friending.]]> 467 2008-12-24 15:01:13 2008-12-24 19:01:13 open open talking-twitter-with-curtis-sliwa-on-abc-radio publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1230145273 _edit_last 1 title_tag Twitter, Denver plane crash, talk with Curtis Sliwa of ABC Radio enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa_122308_Twitter.mp3 2208036 audio/mpeg I just sent 555 personalized video holiday greeting cards-How I did it http://www.sparkminute.com/2008/12/27/i-just-sent-555-personalized-video-holiday-greeting-cards-how-i-did-it/ Sat, 27 Dec 2008 22:07:27 +0000 http://www.sparkminute.com/?p=466 I just sent 325 personal video holiday greetings-How I did it). The response was so overwhelmingly positive (see I just sent 325 personal video holiday greetings-The Response) that I decided to do it again.

    Do you really have that much free time?

    No, I don't have that much free time, but December was a really weird month as many of my clients simply couldn't make decisions on anything. So it was really hard to get projects to move forward and forget trying to get new business. Everyone was completely shaken up over the economy. Instead of hounding my clients or trying to stir up new business, I decided it was a good idea to just work on building some good will. I had so much success last year with the video messages and it really helped kick start 2008 so I decided to do it again.

    How long did it take me to record and send 555 personalized videos?

    I figured over a period of 2 1/2 weeks (you HAVE to spread this project out) it took me somewhere between 45 to 55 hours worth of work. That was almost four times as much time as I spent last year. But that includes a lot of other stuff that doesn't include the recording of videos. Such as managing the spreadsheet of recipients, finding updated email addresses for people, updating my contact database, and my mailing list. Plus, I responded to many of the people who responded to the video.

    What did people say when they received the video?

    I got many similar responses as I did last year, but I would say you could categorize this year's responses in two groups. Here's a sampling of responses in those two groups: Thank you so much for the personal touch
    • "Thank you for the video message - it's my first personalized video holiday greeting! What a treat. It was a bright spot in my hectic day."
    • "This is fantastic Dave!!!!"
    • "Just had to say that I LOVED your video - that was so sweet of you and such a wonderful surprise!"
    • "Your message was spectacular. Also...but in short wanted to say, a) you rock, b) I love you, c) loved this message."
    • "Thanks David - such a personal touch (so much better than a card)"
    • "You're the best!! I'm honored that you call me your friend."
    • "This is as freaking cool as last year."
    • "You absolutely put a smile on my face! How many personalized greetings are you going to be doing I wonder? It certainly adds a great touch."
    • "Awww! Your super personal video greeting totally makes up for having been left out last year :) thank you!"
    • "Too funny. I loved your video card. Very very cool. My kids, did too."
    • "LOL! This is awesome! Thank you for my personal message :-) So cool! (LOVE that video!!!)"
    • "Hey! That was the coolest thing, you're such the King of tech--I loved it."
    • "WOW...that is my first video message. I feel very special."
    • "Wow, this is my first video holiday greeting!! Thank you so much -- that put a smile on my face!"
    • "Ah thanks David!! I love getting messages from you!"
    • "I am always impressed with your videos. You are amazing."
    One of these days I'll figure out how to use a Web cam
    • "I loved it! I should learn how to fire up the damned Web cam."
    • "Cool way to send a message! My camera hasn’t working on my laptop in awhile."
    • "Thanks for the amazing message. I'm not as cool with the video responses yet... Give me time, give me time!"
    • "I tried to return the favor of your very kind video message with one of my own, but god help me, my $2000 ThinkPad with web cam cannot make it work."
    • "Thanks. Facebook can't find my camera. :-("
    • "What a little delight! Now if I had a cam on my PC I’d be leering back at you,"
    • "I read your Spark Minute piece about video cards and thought 'Ooh, I wanna get a Dave video holiday card!' You have inspired me to do the same, but first I gotta buy a webcam."
    Of the hundreds of video messages I sent out, I only received about ten personal Web video responses back. Ironically, many of the "I can't get my Web cam to work" responses came from some very techy people, many of whom are in the business of producing Web video. Some Twitter responses A few people broadcasted their sentiments to their followers on Twitter.
    • "@dspark sent me a wonderful personal video holiday message."
    • "@dspark just sent me a really nice holiday video on Facebook. Nicest holiday greeting EVER!! @dspark ROCKS!!..."
    • "@dspark Just watched a hilarious video holiday greeting card from my man, David. :)"
    • "@dspark THK U for the wonderful video holiday greeting. Very thoughtful, much appreciated. Happy holidays! Look fwd to working w/u sometime."
    Close with a joke My favorite response was from a comedian friend of mine in LA.
    • "You obviously send this to everyone you know in Santa Monica who has a girlfriend who works for Fox. This is clearly generic. Thanks for nothing, jerk."

    Was it worth it?

    Ultimately, the purpose of this effort is to spread good will to my friends, colleagues, and people I have done business with/want to do business with. While I believe the above responses indicates that I successfully spread good will, I won't know about how it helped business until the end of 2009. Here's what one friend said:
    • "Thanks for the personal greeting. These must take you a year to make, and I'm sure it's worth it."
    I hope he's right. I've already got a follow up list set for January to restart conversations with many people. While this project did take a long time, I can definitely say all the hours I've spent communicating with people over the year has never generated the positive results as this project does. So related to all that other communications, it's very effective.

    An update on tactics to send personalized videos

    This article is to update last year's experience. I'll explain why I sent so many more, what I learned from last year, and what I did differently this year. Please read last year's "how to" and "response" article first. I'm not going to repeat the information that already resides in those two pieces. All this information is an update to what happened differently this year. Here's a summary of what I learned and did differently.

    Better management of my list of recipients

    Last year I began just looking at my Facebook friends and started selectively sending videos to certain people. At the time I had about 600 Facebook friends and I had far more people in my contact database. Yet, I just chose to use the Facebook list as the list to work with and unfortunately realized after the fact that I missed a lot of important clients. I did use TokBox for many other people who weren't connected on Facebook. But the problem was I used that initial Facebook friend list as my core list and I relied on my memory to include everyone else. In just one year, my Facebook list has doubled to about 1200, but I decided to use my mailing list (about 1700) as an initial base because that's the most definitive list of people I still communicate with. Some are on Facebook and some are not. I exported the list from my mailing list program, Campaign Monitor, into Excel and selected the people I would send messages to. I had four columns ordered alphabetically by last name. First column was the person's name, second was email address, third was the service I used (Facebook video or TokBox), fourth was the response.

    My criteria for picking people to receive personalized video holiday greetings

    This is a dangerous decision because I know I've definitely excluded people. There were plenty of good friends and colleagues I wanted to reach, but there really is so much I could do. I should note that if anyone was insulted, they didn't send me a personalized holiday card. Mass mailed e-card's don't count, nor do they have any impact. And believe it or not, I didn't send any personal videos to my own family. I talk to them so much already. Here was my criteria for sending a personalized holiday video card:
    • People I did business with that year.
    • Good friends.
    • People I had opened business discussions with, but nothing happened.
    • People I hadn't spoken to in a year or two, but wanted to reconnect with.
    • Fellow colleagues in tech journalism and social media.
    • People who have been strong supporters of my work.

    Things I said differently in the videos this year

    I actually didn't change anything. It worked well for me last year, so why mess with a good thing? See Step 4 from last year's post about how I did it for a list of what I included in each video.

    The huge increase in sent videos

    I almost doubled (from 325 to 555) the number of personalized videos. This is just a function of business going well, and all the networking I've done over the past year.

    Victim of being the first

    I have a mailing list for which I send out mass mailed emails. On those messages, I get about a 30% open rate. But for these personalized video messages, I wanted a 100% open rate. Like with any personal email, you want the recipient to open and read it. We're not so concerned with 100% open rate on mass mailed emails. The problem is that most holiday cards are mass mailed. It's not strange for people to assume that a video message from me would be mass mailed. Seriously, why would David Spark send me a personalized video message? I had to try to convince people that the message I was sending was not mass mailed. That it was specially made just for them. I used the same personalization tactics (e.g. name in the subject line) as I did last year. Still, I fear some of the messages were not seen as evidenced by these responses:
    • "Heya -- didn't realize that was "just" for me! thanks!"
    • "That was awesome! I was expecting a canned video card and I got to talk you talk at me for longer than we usuallly do."
    • "You totally caught me.  I was not expecting a personal video and am truely touched that you took the time to make one."
    One of the great advantages of using TokBox for video messages is that the program sends you an email to let you know if someone has seen a message. Facebook doesn't offer that kind of alert. But if the person was a heavy Facebook user (I could tell that by clicking over to their profile page and seeing if they had recent activity on their wall), then I preferred to use Facebook because I figured the chances were higher that they would actually see the video than from an application (TokBox) they had never heard of. At the end of the project, I went through all the people who I had sent TokBox videos to who hadn't seen the video and sent them two messages. One was a follow up message that let them know that I had sent them a personal video message and did they get a chance to see it. And then the second one was the personalized video message forwarded again. With that two message follow up combination, I got almost 100% successful opens and responses. Lastly, this year I also used a macro text tool called Texter (only works on Windows) to autofill in common phrases I had in subjects lines and in the body text. This tool actually has been invaluable to me all year as it autofills phone numbers, addresses, Web addresses, and other items I type over and over again. Please, I look forward to your comments and suggestions of how you've sent personalized greeting cards. I share my successes and failures over the past two years with this project in hopes that others start this tactic as well. The holidays is a time of good will, but I've never felt that with mass mailed greetings. I like it when people tell me specifically that they've appreciated my business, work, or friendship over the past year.]]>
    466 2008-12-27 18:07:27 2008-12-27 22:07:27 open open i-just-sent-555-personalized-video-holiday-greeting-cards-how-i-did-it publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1230415647 _edit_last 1 32511 ethan@thewaytobuildwealth.org http://www.thewaytobuildwealth.org 76.110.222.72 2008-12-29 01:25:47 2008-12-29 05:25:47 1 0 0 32616 david@davidspark.com http:// 68.163.201.94 2008-12-29 09:49:34 2008-12-29 13:49:34 1 0 1
    My top blog posts for 2008 http://www.sparkminute.com/2009/01/02/top-13-blog-posts-of-2008/ Fri, 02 Jan 2009 07:20:47 +0000 http://www.sparkminute.com/?p=468
  • I just sent 325 personal video holiday greetings-How I did it and I just sent 325 personal video holiday greetings-The Response. I started this experiment in 2007 and wrote about it in 2008. I repeated the experiment again this year with an update entitled, "I just sent 555 personalized video holiday greeting cards-How I did it."
  • Twelve great tales of de-friending. This was a post I wrote for Mashable that was probably my most read post of the year. I followed it up with a couple more posts, The awkwardness of de-friending and When technology tells us we have no friends. ABC Radio caught the story and I was interviewed by Curtis Sliwa on the subject.
  • Biggest mistakes by social media gurus. Another popular post for Mashable that brought the social media elite back to earth when they admitted their foibles. Joseph Jaffe interviewed me on the subject for his JaffeJuice podcast.
  • Sixteen great Twitter moments. Another successful post I wrote for Mashable. The idea to write the post came to me when Twitter saved me $150.
  • Any problems you’re hiding will eventually blow up in your face - Be the Voice podcast. One of my first "Be the Voice" interviews with industry analyst Charlene Li.
  • The Social Media Fallacy. A Slideshare presentation that busts the myth of social media. It's not about the Twitter and Facebook and other social media tools, it's about creating the content that people want to share.
  • I’ve annoyed a journalist. Amusing live video streaming incident that blew up privately, and way out of proportion. Both of us involved agreed to conceal the identity of the other and we've patched things up.
  • VIDEO: Interview with George Carlin’s last opening act, Rob Paravonian. Rob's an old friend of mine from my Chicago stand up comedy days. We had scheduled a dinner in San Francisco, and then days before he arrived, George Carlin died. I interviewed him about working with Carlin as his opening act.
  • Side-by-side comparison: Flip Video Ultra vs. Flip Mino. I'm a huge fan of the Flip. Ironically, the new Mino (at the time, now there's the Mino HD) appeared to deliver poorer quality than the older version, the Flip Ultra. I heard an inside story that the videos in this post caused the engineers at Pure Digital to redesign the Flip Mino.
  • My podcast listening lineup. I'm a huge consumer of podcasts, and people always ask what I'm listening to, so I thought I'd put it together in this post.
  • The worst product demonstration I’ve ever seen. It's always amazing when negative stories do so well. Had I written "The best product demonstration I've ever seen," I don't think anyone would have read it.
  • Who’s funnier? David Spark or David Sparks?. I stumbled across this similarly named comedian and Jerry Seinfeld look alike and asked readers to put their "Last Comic Standing" vote for who's the funniest.
  • How to deal with rough crowds: A stand-up comic’s advice for Sarah Lacy. The Sarah Lacy/Mark Zuckerberg incident at SXSW was a seminal Twitter moment. The bloggersphere was on fire. I took a different stand, and offered some advice from my years as a stand up on how to deal with rough crowds.
  • ]]>
    468 2009-01-02 03:20:47 2009-01-02 07:20:47 open open top-13-blog-posts-of-2008 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1230908987 _edit_last 1
    Hanging with Andy Ihnatko at a coffee shop in San Francisco http://www.sparkminute.com/2009/01/04/hanging-with-andy-ihnatko-at-a-coffee-shop-in-san-francisco/ Sun, 04 Jan 2009 09:17:59 +0000 http://www.sparkminute.com/?p=469
    David Spark and Andy Ihnatko in a coffee shop in San Francisco from dspark on Vimeo. When I got home to upload my videos, I noticed that Andy had recorded this video when I stepped away from the table to go to the bathroom. He's complaining about me, because heck, that's what I would do to him. It's just one minute. Watch to the very end. :)

    Andy Ihnatko Complains about Me from dspark on Vimeo.
    ]]>
    469 2009-01-04 05:17:59 2009-01-04 09:17:59 open open hanging-with-andy-ihnatko-at-a-coffee-shop-in-san-francisco publish 0 0 post 0 _edit_lock 1231060679 aktt_notify_twitter no _edit_last 1 66330 http://www.sparkminute.com/?p=642 65.38.178.7 2009-06-10 13:02:19 2009-06-10 17:02:19 1 pingback 0 0 66623 http://www.socialmedia.biz/2009/06/14/how-one-company-uses-web-20-tools-to-run-and-promote-their-business/ 205.134.230.98 2009-06-21 02:43:29 2009-06-21 06:43:29 1 pingback 0 0
    Bush's expansive memory threatens the National Security Archive http://www.sparkminute.com/2009/01/05/bushs-expansive-memory-threatens-the-national-security-archive/ Mon, 05 Jan 2009 05:02:08 +0000 http://www.sparkminute.com/?p=470 Oh Barney, you mangy mutt. Will you ever learn? (shakes head)

    This all according to the New York Times which says this volume of data is threatening the National Archives. I don't believe either. I don't believe they've amassed 100 TB of data nor do I believe the volume is threatening the National Archives. A hundred terabytes of data (100 one TB drives) can fit in a closet. The National Archive has many closets. Clean one out and stick the legend of Bush's eight years in there. Do you know how much can FIT onto 100 TB of data? A single TB of data can hold about 400 hours of DV quality video. If it's just filled with video, they could jam as many as 40,000 hours of video, or about 13 hours a day which means they could literally record almost every single waking hour of the President for every single day of his presidency. I know it includes a lot of other stuff, most of it not video, like email, which doesn't take up nearly as much space, and it's more than just the President. Still, I don't think we have anything to worry about. Storage is insanely cheap. If the National Archives don't know what to do, they should talk to Turner Entertainment as they've been storing terabytes of data on holographic disks for years. This news item is for the Spark Minute week of 1/5/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    470 2009-01-05 01:02:08 2009-01-05 05:02:08 open open bushs-expansive-memory-threatens-the-national-security-archive publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231141379 _edit_last 1
    Worst passwords EVER! Check to make sure yours aren't on the list http://www.sparkminute.com/2009/01/05/worst-passwords-ever-check-to-make-sure-yours-arent-on-the-list/ Mon, 05 Jan 2009 05:34:45 +0000 http://www.sparkminute.com/?p=471 Perfect Passwords: Selection, Protection, Authentication has a table of the "Top 500 Worst Passwords Of All Time." You better check this list to make sure that none of your passwords are on this list. According to Burnett:
    "...Approximately one out of every nine people uses at least one password on the list shown in Table 9.1! And one out of every 50 people uses one of the top 20 worst passwords.."
    Hackers know this list and use this list. Hundreds if not thousands of people have used each password on this list. If your password is on this list, change it. This news item is for the Spark Minute week of 1/5/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    471 2009-01-05 01:34:45 2009-01-05 05:34:45 open open worst-passwords-ever-check-to-make-sure-yours-arent-on-the-list publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231141348 _edit_last 1 35350 smurdoff@silvertailsystems.com http://www.silvertailsystems.com 173.8.166.117 2009-01-08 21:51:51 2009-01-09 01:51:51 1 0 0
    Celebrities that Tweet (use Twitter) lead boring lives just like you! http://www.sparkminute.com/2009/01/05/celebrities-that-tweet-use-twitter-lead-boring-lives-just-like-you/ Mon, 05 Jan 2009 06:12:37 +0000 http://www.sparkminute.com/?p=472 CelebrityTweet which is essentially a Twitter user that just follows celebrities. It appears their definition of a "celebrity" is someone who is famous before and outside of social media. There have become plenty of Twitter celebrities, but these people are actually true celebrities the way we used to define celebrities before the concept of Internet celebrity came about. I would follow a specific celebrity I was truly interested in, but if you look at this collection of celebrity tweets, I've come to the realization that celebrities lead just as boring, or actually more boring lives than my friends lead. Go ahead and try the experiment yourself. Go to Twitter and look at your Twitter feed. And then open up another window and watch the feed of CelebrityTweet. Which one wins on the grounds of most interesting, most entertaining, and most useful? I bet yours does. But that makes sense because you customized your Twitter list to your taste. Still, if you do want to peer into the mundane life of celebrities that Tweet, check out the list on the CelebrityTweet site (scan down to the lower left) and just selectively choose the celebrities you're interested in following. The New York Times today has a story about celebrities that use Twitter. UPDATE: A bunch of celebrity Twitter accounts get hacked, providing the rest of us with some great 6th grade humor. Kind of surprised there were no fart jokes. This news item is for the Spark Minute week of 1/5/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 472 2009-01-05 02:12:37 2009-01-05 06:12:37 open open celebrities-that-tweet-use-twitter-lead-boring-lives-just-like-you publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231187772 _edit_last 1 70000 iamjustacartoon@yahoo.com 99.236.23.194 2010-01-23 20:37:43 2010-01-24 01:37:43 1 0 0 70026 tribecca.king@gmail.com 173.27.225.133 2010-01-31 18:02:44 2010-01-31 23:02:44 1 0 0 70027 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-31 18:57:35 2010-01-31 23:57:35 1 0 0 70062 kim@klubsoda.com http://klubsodano.com/ 216.183.71.193 2010-02-13 02:28:48 2010-02-13 07:28:48 1 0 0 70090 kim@klubsoda.com http://klubsodano.com/ 216.183.71.193 2010-02-13 07:28:48 2010-02-13 12:28:48 1 0 0 Tracking the Israel Gaza Conflict via social media http://www.sparkminute.com/2009/01/05/tracking-the-israel-gaza-conflict-via-social-media/ Mon, 05 Jan 2009 07:19:05 +0000 http://www.sparkminute.com/?p=473 Mashable has a fantastic post outlining all the ways you can follow the conflict. Read the article to learn how to do it, and to tweak the settings to customize your specific news feed. But below is a summary of links that will deliver you all the social media news (and sometimes traditional media) of the ongoing conflict.
    • Crisiswire's Gaza coverage - Get links to traditional media, blog posts, Tweets, and Flickr photos.
    • Who's Talkin? - Go to this search site and enter the search terms GAZA, ISRAEL, PALESTINE, HAMAS. It will find all the results, by social and traditional media site. Results will be sorted by blog, microblog, news site, video site, and image site.
    • Social Mention - Similar to Who's Talkin?, go to this site and enter the same search terms: GAZA, ISRAEL, PALESTINE, HAMAS. The difference with this site is you have to repeat the search for each type of content you want to look at (e.g. blog, video, pictures, etc.). But it searches all sites across a single form of media. For example, you can do one search across all the video sites and get a single page with results from all video sites. Who's Talkin? requires you to click through pages of results from each video site.
    • Digg (Gaza) - This link will list the most crowdsourced news stories, blog posts, and videos. Meaning, it'll return what other Internet users think are the most interesting and valuable breaking stories.
    • Twitter search (Gaza, Israel, Palestine, Hamas) - This is the most up to date information of opinions and news as information streams from people all over the world with updates and debate. If you're a Twitter user, make sure you start following the users @fromisrael and @israelconsulate.
    • Friendfeed (Gaza, Israel, Palestine, Hamas) - Friendfeed covers all the social media tools. Twitter is just one of many. This may be overwhelming for you. See how long you can handle it.
    This news item is for the Spark Minute week of 1/5/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    473 2009-01-05 03:19:05 2009-01-05 07:19:05 open open tracking-the-israel-gaza-conflict-via-social-media publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232301454 _edit_last 1 34513 pete@mashable.com http://mashable.com 98.14.200.150 2009-01-05 12:23:18 2009-01-05 16:23:18 1 0 0 34608 tom@toxicpop.com 72.225.168.134 2009-01-05 23:01:39 2009-01-06 03:01:39 1 0 0 34552 darren@krape.com http://www.darrenkrape.com 63.166.104.103 2009-01-05 16:48:06 2009-01-05 20:48:06 1 0 0
    Great online tools to manage the stress of flying http://www.sparkminute.com/2009/01/05/great-online-tools-to-manage-the-stress-of-flying/ Mon, 05 Jan 2009 20:51:35 +0000 http://www.sparkminute.com/?p=474 Make sure you read their post for complete descriptions, but here's a summary of all the great tools. How do I know if I bought my ticket at the right time? - We all know that the airlines like to play games with us constantly changing their prices for flights. Usually, those prices go up as it gets closer to the flight date, but that's not always the case. Yapta, is a great service that will tell you if your flight has dropped in price, and if it has, how you can get a refund for the amount it dropped. Did you know that you can do that? You can, and you should. Uggh, I'm at the airport and I forgot my passport - Don't let that stupid mistake or another million others ruin your business trip or vacation. DontForgetYourToothBrush.Com allows you to create a customized reminder list for your trip. The program will then send you reminders just before your trip. I don't want to get a room for the night, I'll just sleep at the airport - Which airports have the best sleeping facilities or lounges that allow you to crash? You'll discover it all with SleepingInAirports.Com. Get a seat with a view, not an odor - Have you ever sat in the last seat in the plane next to the bathroom? I have, and I tell you it's no fun. Don't make that mistake. Visit SeatExpert.Com to know where you want to be, and not be on your flight. This news item is for the Spark Minute week of 1/5/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 474 2009-01-05 16:51:35 2009-01-05 20:51:35 open open great-online-tools-to-manage-the-stress-of-flying publish 0 0 post 0 _edit_lock 1231188696 aktt_notify_twitter no _edit_last 1 34562 craig@budgetpulse.com http://www.budgetpulse.com 72.83.173.68 2009-01-05 17:52:34 2009-01-05 21:52:34 1 0 0 Spark Minutes on the air for the week of 1/5/09 http://www.sparkminute.com/2009/01/05/spark-minutes-on-the-air-for-the-week-of-1509/ Mon, 05 Jan 2009 20:55:51 +0000 http://www.sparkminute.com/?p=475 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 1/5/09. ]]> 475 2009-01-05 16:55:51 2009-01-05 20:55:51 open open spark-minutes-on-the-air-for-the-week-of-1509 publish 0 0 post 0 _edit_lock 1231188952 aktt_notify_twitter no _edit_last 1 Palm Pre: iPhone and Android G1 killer? http://www.sparkminute.com/2009/01/11/palm-pre-iphone-and-android-g1-killer/ Sun, 11 Jan 2009 22:55:26 +0000 http://www.sparkminute.com/?p=477 Palm Pre smartphone. Last year, the big announcement, the iPhone, wasn't at CES, it was at MacWorld. Just goes to show you that people are obsessed with smartphones. There's some great summaries of all the information surrounding this new device. Here are the top three links you should check out: But if you don't have time to go through all of that, here's the Palm Pre summary from THOSE summaries:
    • Additional multitouch navigation area below the screen. Also touchable screen, like iPhone. Plus, it has a physical slide out QWERTY keyboard.
    • Palm Synergy, part of the Web OS, will scan your Facebook account and other social networks and drag all contact information, including always updated pictures, into your address book.
    • Some Pre stats: Universal search tool, GPS, Wi-Fi, CDMA/EVDO Rev. A, 8 GB onboard memory, an acceleromter, 3 megapixel camera.
    • Multitasking is core to the Web OS. Easy to launch and stop applications.
    • Will be available first half of 2009. Initially only available through Sprint. Cost hasn't been released, but could be as high as $400.

    This news item is for the Spark Minute week of 1/12/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.

    ]]>
    477 2009-01-11 18:55:26 2009-01-11 22:55:26 open open palm-pre-iphone-and-android-g1-killer publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231791807 _edit_last 1
    Musical accompaniment for people who can't sing http://www.sparkminute.com/2009/01/11/musical-accompaniment-for-people-who-cant-sing/ Mon, 12 Jan 2009 01:20:16 +0000 http://www.sparkminute.com/?p=478 Microsoft's Songsmith (free to try, $29.95 to buy). The reverse karaoke software program allows you to sing a song about anything, and then listening to your off key warblings the software program will build a song around it, in one of the selected styles. Check out the hokey video Microsoft Research created or watch Robert Scoble's interview during CES. This news item is for the Spark Minute week of 1/12/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 478 2009-01-11 21:20:16 2009-01-12 01:20:16 open open musical-accompaniment-for-people-who-cant-sing publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231723216 _edit_last 1 Best product pitchman: President-Elect Barack Obama http://www.sparkminute.com/2009/01/11/best-product-pitchman-president-elect-barack-obama/ Mon, 12 Jan 2009 01:44:19 +0000 http://www.sparkminute.com/?p=479 a brand new Palm Pre. According to The New York Times, experts estimate the Obama endorsement of any product to be somewhere between $25 to $50 million dollars. As we're seeing the tech industry make a massive slide, could Obama's simple unfettered use of technology reignite the industry? Nintendo is also feeling some of that Obama endorsement action, and unlike RIM, it'll be traveling to the White House. Obama said he's a big fan of the Wii, a gift he gave to his daughters for Christmas. He admits to playing virtual bowling. Let's hope that virtual bowling is a lot more forgiving than real bowling for the President-elect. The other technology that's received a lot of publicity during the campaign is Obama's Twitter account which hasn't been updated since November 5th, 2008. He is the leading Twitter user with 165,000+ followers. What will become of all those followers? Will there be any more updates? Will he have to give up his Twitter account like his BlackBerry account for security reasons? A tip of the hat to John Murrell over at Good Morning Silicon Valley, my favorite tech news source for this story and all the links. This news item is for the Spark Minute week of 1/12/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 479 2009-01-11 21:44:19 2009-01-12 01:44:19 open open best-product-pitchman-president-elect-barack-obama publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231724821 _edit_last 1 69911 caramoan57788@gmail.com http://www.caramoantravel.com 121.96.215.195 2009-12-23 06:49:42 2009-12-23 10:49:42 1 0 0 Scuba cams as cheap as $99 http://www.sparkminute.com/2009/01/11/scuba-cams-as-cheap-as-99/ Mon, 12 Jan 2009 02:12:42 +0000 http://www.sparkminute.com/?p=480 Liquid Image. I haven't tested the product, but I like what I've seen from the video presentation. As you can see from the photo below, it's a set of goggles with the camera on top and buttons for you to take still images and also video images. The lights on the side cost extra.

    Liquid Image MaskMan with lights

    What I'm really impressed by though is the price. You can get a standard VGA video model for $99 and an HD 720p/30 fps model that can shoot 5 megapixel pictures for $215. There's another professional model that's rated at higher depths that costs a little bit more. Usually when they slap a video camera on top of some other object they double or triple the price because they assume that the elite audience (in this case divers), will pay for it. But these devices are priced at the same cost of the Flips. Speaking of the Flips, Sony released a couple of Webbie HD camcorders that shoot 1080 x 1440 HD video and they're priced from $170-$200 which is less than the Flip Mino HD and higher quality. But we'll have to wait and see from the tests on quality. It looks pretty darn cool. The newer model has a swivel camera so you can shoot videos of yourself. This news item is for the Spark Minute week of 1/12/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    480 2009-01-11 22:12:42 2009-01-12 02:12:42 open open scuba-cams-as-cheap-as-99 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231726526 _edit_last 1
    Porn stars on Twitter...How could THEIR lives be this dull? http://www.sparkminute.com/2009/01/11/porn-stars-on-twitterhow-could-their-lives-be-this-dull/ Mon, 12 Jan 2009 03:12:19 +0000 http://www.sparkminute.com/?p=476 I wrote about celebrities who Twitter and that I was not surprised to learn that their lives are less interesting than the people who I follow (@dspark) and probably the people you follow. I ran across the site, The Vine, which has a list of the porn stars that Twitter. The list contains AVN award winners such as Jenna Haze, Belladonna, Jessica Drake, and Joanna Angel. I checked out their Twitter feeds and since the AVN Awards just concluded in Vegas, many of them were Tweeting about the event. If you thought the porn star fantasy translates into the world of Twitter, I'm here to burst that bubble. Here are some representative Tweets. Unfortunately, salacious rated X tweets are not commonplace for porn stars who Tweet. But I must say some of them do have a good sense of humor. Here's a sampling of porn star Tweets Note, these are quotes as is. I did no editing.
    • “Just picked up my very first business cards!:-) they rock!! and now I am getting my tire patched.. Apparently I have a nail in it!” - Jenna Haze (@jenxstudios)
    • "getting my hair dyed for avn so i dont look like a fucking homeless person" - Roxy Deville (@RoxyDeville)
    • "Driving to vegas now. Before I hit the freeway I went to a beauty store JUST to get hand sanitizer!"- Sasha Grey (@sashagrey)
    • "Drinking wine and editing porn, watching "What Happens In Vegas..." What a cute movie!" - Sarah Blake (@meetsarahblake)
    • "in case nobody knew, porn chicks are fucking retards. wow." - Roxy Deville (@RoxyDeville)
    • "Joanna, I LUV you! And I'm not drunk. Yet." - Jessica Drake (@TheJessicaDrake)
    • "my boyfried is a critically acclaimed penis." - Joanna Angel (@joannaangel)
    And if you truly want to know what porn star Jesse Jane does every single moment before she goes to the AVN Awards, you can get the Tweet-by-Tweet (e.g. "going to workout," "got my nails done") play-by-play, by following her on Twitter @jessejanerocks. Other porn industry Twitterers you can follow: This news item is for the Spark Minute week of 1/12/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    476 2009-01-11 23:12:19 2009-01-12 03:12:19 open open porn-stars-on-twitterhow-could-their-lives-be-this-dull publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1231735013 _edit_last 1 68339 budfox1@gmx.com http://www.vinporn.com 98.199.169.49 2009-08-31 04:43:29 2009-08-31 08:43:29 1 0 0 63228 alyss@pm42.com http://twitter.com/alyssheart 70.173.43.236 2009-05-04 17:41:19 2009-05-04 21:41:19 1 0 0 36859 craig@budgetpulse.com http://blog.budgetpulse.com/ 72.83.193.178 2009-01-12 14:49:35 2009-01-12 18:49:35 1 0 0
    Spark Minutes on the air for the week of 1/12/09 http://www.sparkminute.com/2009/01/12/spark-minutes-on-the-air-for-the-week-of-11209/ Mon, 12 Jan 2009 04:31:41 +0000 http://www.sparkminute.com/?p=481 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 1/12/09. ]]> 481 2009-01-12 00:31:41 2009-01-12 04:31:41 open open spark-minutes-on-the-air-for-the-week-of-11209 publish 0 0 post 0 _edit_lock 1231734701 aktt_notify_twitter no _edit_last 1 The digital TV transition will be a mess no matter when the deadline is http://www.sparkminute.com/2009/01/18/the-digital-tv-transition-will-be-a-mess-no-matter-when-the-deadline-is/ Sun, 18 Jan 2009 15:20:53 +0000 http://www.sparkminute.com/?p=482 Come February 17th, that's the date when all the stations turn off their analog TV broadcast signals and we only have digital transmissions. Everyone who still uses rabbit ears (not cable or satellite) to get their TV will be affected. OK, if you haven't heard that in the past year and a half you've done an amazing job completely ignoring the news or you just moved to this country yesterday. If so, welcome. Barack Obama and his incoming administration want to push back the cut off date for analog TV three months because the government's ability to issue coupons has been pretty lame and the public's ability to get converter boxes is probably more lame. No matter how many alerts and education we give, the government won't issue the coupons fast enough and people won't get their converter boxes until the last minute. And it doesn't matter when that last minute is, today, tomorrow, February 17th, or three years from then. I have been watching this digital TV transition story for years. We've delayed the date a million times already. And every time they delay it, it's as if the government is saying to the public, "OK, we gave you a break this time. But now we REALLY mean it." Oh please, just pull the damn analog plug and deal with the fallout afterwards. People aren't reacting because it's not a problem now. Want to see the government and the public move a lot faster? Pull the analog switch now and watch everyone be very resourceful. If they don't know why their TV went black, they'll start asking around or be a complete idiot and call the local TV station and ask, "Where are my stories?" Americans don't plan ahead, we reach to problems. And when your TV goes out, that's a problem. You don't NEED a converter box now. You will when the TV goes blank. Why not just wait until you have a problem? The ones who are going to be hurt the most are TV stations and TV networks who will quickly see their Nielsen numbers go down as a result of a portion of their audience simply disappearing on February 17th or whenever the date is. They'll have to hand out make goods to all their advertisers for not delivering the rating numbers they promised. For those of you who haven't picked up a converter box yet, I bet Circuit City has some deals. They've got a liquidation sale going on. This news item is for the Spark Minute week of 1/19/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 482 2009-01-18 11:20:53 2009-01-18 15:20:53 open open the-digital-tv-transition-will-be-a-mess-no-matter-when-the-deadline-is publish 0 0 post 0 _edit_lock 1232292053 aktt_notify_twitter no _edit_last 1 Using social media to experience the Obama inauguration before, during, and after http://www.sparkminute.com/2009/01/18/using-social-media-to-experience-the-obama-inauguration-before-during-and-after/ Sun, 18 Jan 2009 18:04:59 +0000 http://www.sparkminute.com/?p=483 GigaOM and NewTeeVee has a roundup of all the different viewing options. Plus Techcrunch has a good roundup as well. But if you're viewing on TV, you probably won't be viewing on your computer. You'll want a different experience. Like conversing with your friends, seeing photos, and getting the latest news reports. Here are some options for getting all the social media feeds as to what's happening as we lead up to, during, and after during all the parties. You'll notice that some of this is updated information on my post on how to follow social media of the Israeli Gaza Conflict. This news item is for the Spark Minute week of 1/19/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 483 2009-01-18 14:04:59 2009-01-18 18:04:59 open open using-social-media-to-experience-the-obama-inauguration-before-during-and-after publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232308277 _edit_last 1 My Daily Mugshot: My favorite daily waste of time http://www.sparkminute.com/2009/01/18/my-daily-mugshot-my-favorite-daily-waste-of-time/ Sun, 18 Jan 2009 18:42:36 +0000 http://www.sparkminute.com/?p=484 Daily Mugshot is a fun free service where you take a photo of yourself once a day, and over time those photos are collected to create an animated movie of yourself. You've seen stuff like this before where a person takes a photo of him or herself every day for a year or more and then makes a movie of it. It seems really difficult and time consuming to do, and it was, until Daily Mugshot simplified it. Here's my Daily Mugshot
    Daily Mugshot
    Daily Mugshot is a free Web application for creating a photo a day movie of yourself. All you need is a Web cam. Once you sign up, you go to the site and take a picture of yourself. The trick to a really successful animated movie is to lock your eyes in the same place every day. Daily Mugshot helps you do that. When you take your first photo (make sure it's in a place you want to be every day) it gives you two icons for you to place right over your pupils. Then, every day you come back to take your photo, just make sure you line up your eyes with the two icons. It's definitely worth it. If you don't line up your eyes, your move will look like crap. Here's a sample of someone who did line up their eyes. And here's a sample of someone who didn't. See the difference? You need to lock your eyes in the same place so that the viewer can focus on one location as the animation happens. If you completely change positions, then there's no focus, and therefore no animation. After you take your 64th photo, you can create a 3.5" x 2" flipbook for only $9. It's one of the ways Daily Mugshot can actually make some money. I'm halfway there, and when I get there I will definitely be ordering one, or many, for my family. This news item is for the Spark Minute week of 1/19/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    484 2009-01-18 14:42:36 2009-01-18 18:42:36 open open my-daily-mugshot-my-favorite-daily-waste-of-time publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232304354 _edit_last 1
    Best online transit maps and tools for the San Francisco Bay Area commuter http://www.sparkminute.com/2009/01/18/best-online-transit-maps-and-tools-for-the-san-francisco-bay-area-commuter/ Sun, 18 Jan 2009 20:57:55 +0000 http://www.sparkminute.com/?p=485
  • My iPod with podcasts.
  • GPS-enabled buses and trains.
  • While traveling on crowded buses and trains, you can get really bored and annoyed. For me, the process of waiting or being smushed has been completely eliminated thanks to podcasts on my iPod. I'm completely entertain no matter what the delay or cramped conditions are. As for catching buses and trains, it's not about the delays, it's about knowing when the next bus or train will come. If you have that knowledge, then you can take advantage of that time. Thanks to NextMuni, us San Franciscans can know when their bus or train is going to arrive at their stop. Many of the stops have installed alerts, but you only know that when you get there. You want to arrive at the stop when your bus arrives. If you live in the San Francisco/Bay Area, here are the tools and tips that will help you do that via BART, MUNI, AC Transit, VTA, or CalTrain. How do I get around via transit? - This full Bay Area transit map and schedule is a Google Maps mashup with all the schedules and routes of all the aforementioned Bay Area transit systems. Simply enter your beginning and final destination, just like you would for driving directions, but this time select the option public transit instead of driving directions. The map will give you the transit lines to get to your destination. When is my bus coming? - If you're at home or in the office and you're wondering when to run out the door to catch your bus, bookmark the NextMUNI site that tells you when your bus will be arriving at your stop. For all those other times you're not by your computer before you head for the bus, go to NextMUNI.com with your Internet-enabled phone. The content is formatted for a mobile device. Navigate the menus to pick your bus and the stops you traditionally take to and from work. Once you get to that specific page, BOOKMARK IT and give it an appropriate short label. Then every time you head to your bus stop, you can quickly check your phone without going through that tree of options and see when the next bus will be arriving. If you don't have an Internet-enabled phone, there are ways to receive the information via SMS. Which bus should I take? - If you're like me and live next to two different bus lines, you're always guessing which bus line should you take. Which one's going faster? Which one is going to come to my stop sooner? Check out this MUNI bus mashup which allows you to layer multiple lines on the map. Pick all your lines out and then wave the mouse over the stop to see which bus will be the first to arrive at your location. What's the safest flattest route I can bike? - A listener/reader just sent in this tip on finding safe bike routes in the Bay Area from 511.org. Has tons of other biking information. This news item is for the Spark Minute week of 1/19/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    485 2009-01-18 16:57:55 2009-01-18 20:57:55 open open best-online-transit-maps-and-tools-for-the-san-francisco-bay-area-commuter publish 0 0 post 0 _edit_lock 1233517120 aktt_notify_twitter no _edit_last 1
    Auctioning off virginity on the Internet. How did sex become the one skill for which no experience is highly valued? http://www.sparkminute.com/2009/01/18/auctioning-off-virginity-on-the-internet-how-did-sex-become-the-one-skill-for-which-no-experience-is-highly-valued/ Sun, 18 Jan 2009 23:32:33 +0000 http://www.sparkminute.com/?p=486 WABC Radio (audio up soon) to talk about 22-year old Natalie Dylan (not her real name) auctioning off her virginity on the Internet. The media circus frenzy on the virginity auction and the extremely poor public validation for any of this information makes me question the validity of this virgin auction. The auction began during September 2008, and I believe what made it huge news now, in January, 2009 is that according to Dennis Hof, the owner of the Moonlight Bunny Ranch in Nevada, where the deflowering will go down, they have received 10,000 bids for the auction with the highest bid reaching $3.7 million. That's what has been reported. Now for the questions and issues which make this story highly questionable.
    • Why has this auction going on for FIVE MONTHS with no published end date to the auction?
    • Whatever happens, she's already made her 15 minutes of fame and probably a small fortune. She's already made appearances on Howard Stern, The Tyra Banks Show, and supposedly signed a book deal with the David Black Literary Agency. That's how that last item was reported. You don't sign book deals with literary agencies. You sign book deals with publishers. The literary agencies make the deals for you. I only found one source of that information so it could just be bad reporting.
    • Where is the public report of the 10,000 bids or the highest bid of $3.7 million? It's not on their Web site. You have to just take Dennis Hof and "Natalie Dylan" at their word.
    • Dennis Hof said that Natalie took a lie detector test in New York and that she's open to a medical test to prove her virginity. The only "test" I know of is if the woman still has a hymen. But a woman can still be a virgin and have a broken hymen.
    • Who invests $10 let alone $3.7 million without knowing for sure they're getting what they paid for?
    • Where do you actually bid? Except for sending Natalie an email, there doesn't appear to be any formal bidding process on the site. All you get is a single page introducing Natalie Dylan. It's not even hosted by the Moonlight Bunny Ranch. It's being hosted by someone's .Mac account.
    • Natalie Dylan appears to actually be working at the Moonlight Bunny Ranch as a regular prostitute. She has a booking page.
    • It's not a true auction. She's not taking the highest bid. She says for her first lover, "I'm looking for intelligence and an overall nice person."
    • WHO CARES IF SHE'S A VIRGIN?
    • What's wrong with all of the other first time prostitutes out there? Why don't they announce they're selling their virginity too?

    Sex, the one skill for which no experience is highly valued

    Natalie Dylan's story is not the first case of a woman selling her virginity online. Close to five years ago, Rosie Reid, an 18-year old lesbian university student in Britain sold her heterosexual virginity for £8,400. Her auction began on eBay (her younger brothers posted it there for her) and then were forced to take it off. Rosie continued the auction on her own. eBay refused to post Natalie Dylan's auction. Of the virginity auction, Rosie Reid said, "I'll leave university £15,000 in debt. That's why I am taking this drastic action." When she actually went through with the act, News of the World asked her how it was and she said, "[It was] very uncomfortable but over quite quickly." There was another Internet virginity auction just a month before the Rosie Reid story of an interior designer Cathy Cobblerson, 24, who offered her virginity for $100,000 on eBay to pay off credit card bills. Plus, ten years ago there was the infamous hoax (ourfirsttime.com) that was picked up by tons of media outlets as a legit story of two teenagers that were going to broadcast their first sexual experience on the Internet. Why are we fascinated with virginity? Why are people willing to pay so much for it? And why do we believe people when they tell us that they are a virgin? Duping people into paying more for virgin sex has a long history. During the Barbary Coast days of San Francisco, also known as the gold rush era of the mid to late 1800s, all vice, especially prostitution was rampant. Men were constantly being duped into believing they were going to have sex with a virgin. And for that right to deflower the young lady, they'd have to pay a severe premium. But what's most intriguing about this whole virginity premium nonsense is that I can't think of one other industry for which complete lack of experience is favorable and people will pay an insanely high premium for it. It's like making an intern the CEO of IBM. Help me out, is there another industry for which someone will pay a fortune for having absolutely no experience? This news item is for the Spark Minute week of 1/19/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    486 2009-01-18 19:32:33 2009-01-18 23:32:33 open open auctioning-off-virginity-on-the-internet-how-did-sex-become-the-one-skill-for-which-no-experience-is-highly-valued publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232321557 _edit_last 1 39601 craig@budgetpulse.com http://blog.budgetpulse.com/ 72.66.33.99 2009-01-19 16:03:45 2009-01-19 20:03:45 1 0 0 70155 jalaura@elevencreations.com http://www.elevencreations.com 112.202.255.152 2010-04-13 07:29:20 2010-04-13 12:29:20 1 0 0 70273 None http://twitter.com/Slipdisc 68.58.129.32 2010-05-10 15:44:55 2010-05-10 20:44:55 1 0 0
    Spark Minutes on the air for the week of 1/19/09 http://www.sparkminute.com/2009/01/18/spark-minutes-on-the-air-for-the-week-of-11909/ Sun, 18 Jan 2009 23:41:01 +0000 http://www.sparkminute.com/?p=487 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 1/19/09. ]]> 487 2009-01-18 19:41:01 2009-01-18 23:41:01 open open spark-minutes-on-the-air-for-the-week-of-11909 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232322061 _edit_last 1 Don't make ads, make news - Be the Voice podcast http://www.sparkminute.com/2009/01/20/dont-make-ads-make-news-be-the-voice-podcast/ Tue, 20 Jan 2009 20:09:34 +0000 http://www.sparkminute.com/?p=488 What is the "Be the Voice" podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog Here are some of the highlights from my interview with Bob Thacker:

    Bob Thacker, SVP of Marketing at OfficeMax

    Summary:
    • Office supplies are not traditionally an exciting and fun space. The category is known for big dull bland spaces that are pretty much all alike.
    • OfficeMax's "Life is beautiful. Work can be too" campaign is trying to change that viewpoint.
    • ElfYourself was OfficeMax's attempt to associate its brand with Christmas. It succeeded hugely.
    • ElfYourself was one of twenty applications they tried during the holiday season. It just so happened it was the one that went hugely viral. The Web makes it cost efficient to bet on every horse.
    • Make content people want to pass along.
    • OfficeMax is now trying to associate its brand with fashion. First step, create a comfortable and fashionable work space during Fashion Week.
    • What we want our audience to believe is this is a company that really understands work. We don't just sell stuff.
    • OfficeMax "made news" by launching "A day made better." They gave supplies away to teachers. They created and published stories.
    Read the entire article and listen to my interview with Bob Thacker [27:30 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_BobThacker.mp3] Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast Check out other episodes of the "Be the Voice" podcast.]]>
    488 2009-01-20 16:09:34 2009-01-20 20:09:34 open open dont-make-ads-make-news-be-the-voice-podcast publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232482175 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/BTV_BobThacker.mp3 13239591 audio/mpeg title_tag Don't make ads, make news - Interview with OfficeMax's Bob Thacker
    I'm a mover and a shaker http://www.sparkminute.com/2009/01/24/im-a-mover-and-a-shaker/ Sat, 24 Jan 2009 21:52:12 +0000 http://www.sparkminute.com/?p=491 ]]> 491 2009-01-24 17:52:12 2009-01-24 21:52:12 open open im-a-mover-and-a-shaker publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232955286 _edit_last 1 New ways to connect with the government under the Obama administration http://www.sparkminute.com/2009/01/24/new-ways-to-connect-with-the-government-under-the-obama-administration/ Sat, 24 Jan 2009 23:07:02 +0000 http://www.sparkminute.com/?p=492 NOTE: If you're looking for the top ten issues for the Obama administration, scroll to the bottom of this post. Our new President is taking advantage of all the technology at his fingertips. Here's a roundup of all the online ways you can track the 44th President's administration and all the goings on in our Federal government.
    1. Watch Obama's weekly Presidential address. Make sure you click on the up arrow in the lower right hand corner to get close captioning and the video in high quality high def. You can also subscribe to The White House YouTube channel to be alerted when the next video is ready.
    2. In an effort to enable transparency in the government, Obama's administration is launching Recovery.gov so people can see how and where taxpayer dollars are being spent. Nothing there now. Guess we'll see something soon once the administration starts spending money.
    3. There's a White House blog. Unfortunately, it's not a true blog in that there's no way to leave comments. Probably a wise move.
    4. You can also access the blog from The White House Briefing Room which is also where you can read proclamations, executive orders, appointments, and nominations.
    5. Get involved in a service project in your community. USAService.org is the Obama adminstration's site for people who want to put a call out to volunteers for a project or for volunteers to find a project in their area they're passionate about. I did a search in the San Francisco Bay Area and found tons of volunteer projects.
    6. Follow alerts on Twitter. None of these are official feeds, but they might as well be. Here are some accounts to start following:
    • @BarackObama - He has the most followed Twitter account, and he finally started making some posts since he was elected, but none since he's been sworn in as President. Let's hope we see some more alerts from this account.
    • @TheWhiteHouse - Twitter feed from The White House. While they currently have more than 1500 updates, they haven't taken the time to upload a user icon.
    • @NationalDebt - The National Debt. Want a daily reminder about our growing $10.6 trillion dollar debt?
    • @USSupremeCourt - Get alerts and links to every decision made by the U.S. Supreme Court.
    • @SenateFloor - Get alerts and links to every vote on the Senate floor.
    • @HouseFloor - Get alerts and links to every vote on the House floor.

    What I hope to see

    There are a lot of things that Obama's team did during the campaign that I hope will transfer into his administration. We want to see him mobilize the huge number of volunteer supporters, but also I'd like to see him bring over some of the tools he made available on the Change.gov site. One such feature is called the Citizen's Briefing Book and it allows you to throw out any idea you have for the government. And then using Digg-like voting, the community decides whether it's a good idea or a bad idea. The site still shows he's "President-Elect Obama" but take a look on the current top voted issues. I was quite surprised.
    1. Ending Marijuana Prohibition
    2. Commit to becoming the "Greenest" country in the world.
    3. Stop using federal resources to undermine states' medicinal marijuana laws
    4. Bullet Trains & Light Rail
    5. Revoke the George W. Bush tax cuts for the top 1 %.
    6. Revoke the Tax Exempt Status of the Church of Scientology
    7. Bring Back the Constitution!
    8. Boost America's Economy with Legal Online Poker
    9. Increase MPG requirements now!
    10. Honesty and Transparency
    There are other non-official sites as well, but if you've discovered some other way to track the administration that you think is valuable, please add it in the comments. Thanks. This news item is for the Spark Minute week of 1/26/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    492 2009-01-24 19:07:02 2009-01-24 23:07:02 open open new-ways-to-connect-with-the-government-under-the-obama-administration publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233087023 _edit_last 1
    Best online resources for "Lost" fans http://www.sparkminute.com/2009/01/24/best-online-resources-for-lost-fans/ Sun, 25 Jan 2009 00:11:28 +0000 http://www.sparkminute.com/?p=489

    Top resources for Lost Fans

    Watch episodes online - If you forgot to set your TiVo (you mean you don't have "Lost" on Season Pass?) or you didn't get home in time Wednesday night, not to worry, you can still watch episodes for free (with short commercial breaks) on the ABC.com site, or you can pay $2.99 per episode on iTunes for a commercial free episode. Lostpedia - It's everything you ever wanted to know and not know about "Lost." For example, there's a page on all the appearances and references to polar bears on the island. In Wiki format it can be edited by anyone, even you. Podcasts - The official podcast can be found here (direct iTunes link), but even though it's official, it's kind of lame and there are never any major reveals. Instead I started looking for some fan podcasts. From the community perspective, it appears that Lostcasts.com (direct iTunes link) is the most popular one. I like their overused tagline: "We read the 'Lost' forums so you don't have to." Online chat - Honestly, I'm not sure where the best "Lost" chat is. If you're looking for hardcore "Lost" fans, you're best bet is to hit the IRC chat rooms. Lostpedia has a full list and links of all those chat rooms. But I'm eager to find a really good Web-based chat. If anyone can recommend a better Lost chat room, let me know. Fan sites - These sites have pictures, articles, and pretty much everything a fan could hope for. I recommend Lost Media and Lost TV. Twitter users - There are a few Twitter users that Tweet almost exclusively about "Lost." Tip of the hat to a great "Lost" blog, daily LOST, for compiling this list. Easter eggs - Hidden references inserted in the background that only appear briefly on screen or pass by in the background. The fan site, The Tail Section, has been pulling up great Easter egg articles from BuddyTV.com. Here are the Easter eggs from episode 5.1, "Because you left" and episode 5.2, "The Lie." If you'd like to see all Easter eggs from past episodes, check out Lostpedia. Gifts - There's a lot of "Lost" branded items out there. If you're looking for a gift for a true "Lost" fan, check out this article. If you can recommend any other good "Lost" online content, especially a good chat room, let me know. This news item is for the Spark Minute week of 1/26/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    489 2009-01-24 20:11:28 2009-01-25 00:11:28 open open best-online-resources-for-lost-fans publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232842288 _edit_last 1 40051 craig@budgetpulse.com http://www.budgetpulse.com 71.178.111.184 2009-01-25 20:54:07 2009-01-26 00:54:07 1 0 0 40078 david@davidspark.com http:// 67.160.237.168 2009-01-26 02:05:25 2009-01-26 06:05:25 1 0 1 42026 pjk_webmail@pjk.net http://www.pjk.net 76.87.252.77 2009-02-11 01:56:04 2009-02-11 05:56:04 1 0 0
    Fun new ways to print photos http://www.sparkminute.com/2009/01/24/fun-new-ways-to-print-photos/ Sun, 25 Jan 2009 00:46:23 +0000 http://www.sparkminute.com/?p=490 Your Daily Flipbook: Last week I talked about one of my favorite wastes of time, DailyMugshot, which allows you to take a picture of yourself every single day to create a fun animated movie of yourself. After you take your 64th photo, you can create a 3.5? x 2? flipbook for only $9. Another site that allows you to make flipbooks is FlipClips. 3D cards from Snapily - Using lenticular printing, Snapily can combine multiple photos into one flat image that looks like it's moving as you move the card or your head around the card. Kind of like the sensation when you look at a hologram image. The major problem with Snapily is it doesn't appear you can just order a plain print with multiple photos on it. You have to use one of their incredibly cheesy templates. It's odd because when you go to the site, the sample the show you is of a simple plain print with no template around it. Tip of the hat to the Gadgetwise blog on the NY Times for this tip. Photo sneakers - Keds Studio lets you design your own sneakers with your own design or photo. Problem is they're only available for women and kids. Lawn signs - Want to sell your home or let everyone know that your kid made varsity? Shout it with a lawn sign (18" x 12" or 27" by 18") from Vistaprint. Video camera - You can design your own Flip Mino or Flip Mino HD with a photo or design. My wife designed mine with my company logo. No additional cost to put your own photo/design when you purchase your Flip. If you have any recommendations of fun ways to print photos, please let me know. Just add a comment. This news item is for the Spark Minute week of 1/26/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 490 2009-01-24 20:46:23 2009-01-25 00:46:23 open open fun-new-ways-to-print-photos publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232844383 _edit_last 1 40079 ilanasf@gmail.com 69.109.233.33 2009-01-26 02:07:03 2009-01-26 06:07:03 1 0 0 PhotoJoy-Fun ways to display photos on your desktop http://www.sparkminute.com/2009/01/24/photojoy-fun-ways-to-display-photos-on-your-desktop/ Sun, 25 Jan 2009 01:08:24 +0000 http://www.sparkminute.com/?p=493 PhotoJoy. Once you download and install PhotoJoy (Windows XP and Vista only, sorry Mac), you then choose all the widgets and apps you want to include from the PhotoJoy site. My written can't do justice like this video can. Watch. This news item is for the Spark Minute week of 1/26/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 493 2009-01-24 21:08:24 2009-01-25 01:08:24 open open photojoy-fun-ways-to-display-photos-on-your-desktop publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232845704 _edit_last 1 69031 Msinasac_1@cogeco.ca 24.57.131.49 2009-10-08 11:06:06 2009-10-08 15:06:06 1 0 0 69035 david@davidspark.com http:// 69.181.196.124 2009-10-08 18:06:44 2009-10-08 22:06:44 1 0 1 Create your own Obama icon http://www.sparkminute.com/2009/01/24/create-your-own-obama-icon/ Sun, 25 Jan 2009 01:32:45 +0000 http://www.sparkminute.com/?p=494 Obamaicon. Upload a picture, or use your webcam to snap a picture. When you create the image, make sure you play with the color balance sliders.

    David Spark Obamaicon

    This news item is for the Spark Minute week of 1/26/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.

    ]]>
    494 2009-01-24 21:32:45 2009-01-25 01:32:45 open open create-your-own-obama-icon publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233071723 _edit_last 1 40177 david@davidspark.com http:// 67.160.237.168 2009-01-27 11:56:10 2009-01-27 15:56:10 1 0 1 40123 js@gdnctr.com http://www.gdnctr.com 71.207.8.62 2009-01-26 21:27:56 2009-01-27 01:27:56 1 0 0
    Spark Minutes on the air for the week of 1/26/09 http://www.sparkminute.com/2009/01/24/spark-minutes-on-the-air-for-the-week-of-12609/ Sun, 25 Jan 2009 01:35:38 +0000 http://www.sparkminute.com/?p=495 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 1/26/09. ]]> 495 2009-01-24 21:35:38 2009-01-25 01:35:38 open open spark-minutes-on-the-air-for-the-week-of-12609 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232847339 _edit_last 1 Roller Derby in San Francisco http://www.sparkminute.com/2009/01/26/roller-derby-in-san-francisco/ Mon, 26 Jan 2009 08:00:27 +0000 http://www.sparkminute.com/?p=496 ]]> 496 2009-01-26 04:00:27 2009-01-26 08:00:27 open open roller-derby-in-san-francisco publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1232956828 _edit_last 1 Hey PR, bloggers are not tools to be used http://www.sparkminute.com/2009/01/28/hey-pr-bloggers-are-not-tools-to-be-used/ Wed, 28 Jan 2009 23:38:03 +0000 http://www.sparkminute.com/?p=497 Watch this video of me on Cranky Geeks arguing with John C. Dvorak about this very article. Argument happens right at the beginning of the show. I'm not going to mention the PR firm or the company they're launching. My point in writing this post is to ask PR firms and the companies they represent to simply stop treating bloggers, press, and influencers as if we're tools to be used. I could have just ignored this experience, deleted the email, and moved on, but I want to make it clear to PR firms that we're not stupid. We know when a media relations company is trying to take advantage of our network of influence. I've replaced all the names and the company name. I don't wish to damage anyone's brand. Here's the story: Today I got an email where the opening line read:
    Hey David, How's it going? I'm helping John Doe get the word out about a startup that he is working on with Jim Smith called CrazyStartup. It went live in Public Beta today and was wondering if you might be able to put up a short post about it?
    The message went on to explain what the company did and included key talking points. What I found so insulting is the FIRST thing they asked me to do was write about some new company...for FREE! Writing, editing, and producing content for companies who are trying to create and establish their industry voice is what I do for a living. If the PR firm knew that, they might have not made such an insulting request. Honestly, I don't know if the PR firm knew that, because there's absolutely no acknowledgment in the email that this company would be of any interest to me. The PR rep could have gone to my blog and simply typed in a few key words in the search box to find a post where I wrote something related. They could have also spent ten minutes reading the post and writing something relevant to acknowledge that they had read something that I had written. All the message needed was a single line that this new company might be of interest to me because of what I had written in such and such a post. Instead, the PR rep included me in a mass mailing and asked me first to do some free publicity for her client. It would be the equivalent of me mass mailing to every PR firm I know, "Hey PR company, I'm launching a new product today, do you mind issuing a press release for me for free?" They didn't want to take the time to care about what I do, but they did want ME to take the time to care about what they're doing. They saw me as a tool to be used to spread the word of their client. All they wanted was to show their client, "Look how many bloggers we got to write about you. We asked them to blog about you. We told them what to say. And they did it." I didn't. This behavior is not isolated to just the PR firm. The client is responsible for this behavior as well. When I got the email, I noticed the name "Jim Smith" (not real name) and thought that I had seen it before. I looked it up on Facebook and yes, "Jim Smith" was the guy who had friend requested me a month ago with the message, "We know a lot of the same people, let's connect." Now this is not the first blind friend request I've received. And I'm sure plenty of you out there have received blind requests as well. We all have our own policy on how to handle them. My policy is if it's someone I don't know, I respond back and ask them to tell me a little about themself. So I did that with "Jim Smith." I never got a response so I declined his friend request. So to sum up:
    • PR firm first asks me to write about their client for free, a service that I normally charge for, and then they tell me what their client does.
    • PR firm doesn't acknowledge what I do for a living nor do they acknowledge that they have read anything that I've written.
    • "Jim Smith," doesn't want to respond to direct messages from me, but he wants me to be his Facebook friend so as to get access to me as a blogger and influencer as he launches his new company.
    In the future, PR firms can simply send me a message about a new product or service that they're representing. They can also acknowledge that they've read something I've written (the BEST compliment you can give a journalist or blogger). And NEVER tell me what I should write about. I've been a journalist for fourteen years having written for more than 25 media outlets in print, radio, and TV. You don't ever need to tell me what's a good story. I can figure that out all by myself. This story has been indicative of some experiences I've had with some PR firms. On the flip side, I've had some amazing experiences with PR firms who I've worked with on a business level and have also helped me find some amazing stories and clients. Some of them their direct clients, and some not. In all cases, they built a relationship with me, knew what I did, and acknowledged it. I don't normally write negative posts about experiences like this, because most PR interactions are usually positive. But if you'd like to see another interesting tale, read The worst product demonstration I've ever seen. I ask anyone who is reading this, who knows who I'm talking about, to please not expose the PR firm or the company they represent. I have emailed this post to the parties involved. They know what I think. Again, I don't want to damage anyone's brand. I hope this is only a learning experience for all of us and that we can actually build a relationship where we care about what each other does. I'd rather they see me as a valuable voice in the industry and not some tool to be used. UPDATE: Two weeks after this incident, there's a follow up story. Read "Bad PR experience story. PR firm's client is obtuse." This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    497 2009-01-28 19:38:03 2009-01-28 23:38:03 open open hey-pr-bloggers-are-not-tools-to-be-used publish 0 0 post 0 _edit_lock 1234330115 aktt_notify_twitter no _edit_last 1 40344 craig@budgetpulse.com http://www.budgetpulse.com 72.83.194.70 2009-01-29 17:42:00 2009-01-29 21:42:00 1 0 0 40664 david@freshspot.com http://www.webinknow.com/ 146.115.67.190 2009-02-02 06:53:39 2009-02-02 10:53:39 1 0 0 40581 AABRAMSON@COMUNICANO.COM 69.3.178.166 2009-02-01 12:01:51 2009-02-01 16:01:51 1 0 0 40337 persuasionagent@gmail.com 69.181.13.205 2009-01-29 14:33:21 2009-01-29 18:33:21 1 0 0 48988 becky@octopuscomms.net 81.135.161.43 2009-03-11 14:08:07 2009-03-11 18:08:07 1 0 0 42510 jyarbrough@wagged.com http://secondhandremarks.wordpress.com 204.153.212.42 2009-02-12 15:22:36 2009-02-12 19:22:36 1 0 0 40584 david@davidspark.com http:// 67.160.237.168 2009-02-01 12:37:11 2009-02-01 16:37:11 1 0 1 40334 keanesli@gmail.com http://keane.festizio.net 67.103.42.126 2009-01-29 13:52:30 2009-01-29 17:52:30 1 0 0 40404 david@davidspark.com http:// 67.160.237.168 2009-01-30 16:08:39 2009-01-30 20:08:39 1 0 1 70114 http://siliconhutong.com/2010/03/31/fellow-communicators-i-am-not-your-tool/ 74.200.247.38 2010-03-31 09:43:30 2010-03-31 13:43:30 1 pingback 0 0 70117 blawgrealtor@gmail.com 115.113.53.34 2010-04-05 10:20:43 2010-04-05 15:20:43 1 0 0 70116 blawgrealtor@gmail.com 115.113.53.34 2010-04-05 10:24:02 2010-04-05 15:24:02
    Get real. You want respect, ask people to pay for your rantings. Then you'll see how truly popular you are.]]>
    1 0 0
    70180 http://www.sparkminute.com/2010/04/11/how-not-to-invite-a-journalist-to-a-vip-event/ 208.42.238.170 2010-05-04 12:36:48 2010-05-04 16:36:48 1 pingback 0 0 70170 http://www.kayross.com/blog/?p=791 202.67.218.73 2010-04-30 02:36:00 2010-04-30 06:36:00 1 pingback 0 0
    Get recognized at your next conference by reporting on it http://www.sparkminute.com/2009/01/29/get-recognized-at-your-next-conference-by-reporting-on-it/ Thu, 29 Jan 2009 23:26:35 +0000 http://www.sparkminute.com/?p=498 I began covering live events for my business, Spark Media Solutions. I primarily report for event producers, but I realized there's no reason why a sponsor of an event can't also cover a conference or trade show. My belief is if you come to report on an event, rather than just sponsor it, you'll get a lot more value, attention, and connections. Download PDF of this article

    What are you getting out of that conference you're attending?

    I love attending live events because it's a physical collection of smart people conversing on like-minded subjects. And while people talk about the boon of social media, nothing beats face-to-face communications. That's how we begin and forward our relationships and our education. Sponsoring an event is a great way to get your brand associated with an event. But after you pony up the money, it's up to you to create the greatest value out of that. How many times have you been at a conference and you've experienced one if not all of the following:
    • Frustrated that no one was coming to your table.
    • Got your time monopolized by people that weren't going to buy or write about your product.
    • Didn't get any press or bloggers to come to your table or write about your company.
    • Few people came to your booth because they were attending sessions and talking with each other.
    • You're exhausted because you can only talk to so many people in a given day.
    • Your booth signage didn't attract people to come talk to you.
    • Boredom.
    The reason for all of these negative experiences is because just sponsoring an event has its limitations. When you sponsor an event, you're only connecting with people who walk up to your table. And even if you have a really successful booth, you still only reached all the people you could physically touch during the show. You can't count on press, and if you do, then you probably had to hire and pay some PR reps to wander the floor to wrangle some journalists to your booth, hoping they write about you. Big events, like CES, are swarming with journalists and they write about everything. But most events are not like CES. If you're sponsoring a small user conference there won't be any journalists. Smaller industry conferences may have a few trade journalists there and they'll write one or maybe two articles about the entire event. You'll never get a feature story about you. At most, you'll have to settle for a line or two in that one article. You can avoid all of these limitations, connect with key people and influencers, and be seen as a voice in your industry if you simply just report, from your company voice, at the event.

    Don't just sponsor. Report, and be seen as a voice.

    Reporting at an event is not limited to just journalists and bloggers. Any organization can be a media entity that tells the story of what's happening at the conference. Using a simple blog format, go to an event and report on the subject of the event and the people who are attending. Your booth can only connect with a single message. By reporting, you can reach out to the interests of your audience, and show that you're a significant member of the conversation that's relevant to your industry.

    The value of reporting at a live event

    Once you establish that you're going to take off your marketing hat and begin covering the event from an editorial viewpoint, here are all the benefits your business will experience. Co-opt the editorial and publicity of the event - No need to do your own publicity or gather an audience. Take advantage of all the work the event producers have done to drive attention to their event. High interest in your content - Since you're reporting will be in line with the editorial of the event, the audience has already been pre-qualified to be interested in your reporting. Very easy to meet influencers - It's a lot easier to meet industry influencers and hold their attention if you first ask for their opinion. How do you think influencers become influencers? They say yes to interviews. This ego boosting exercise is a far more comfortable way to begin a relationship than trying to get them to pay attention to your product pitch. Get access to bloggers' audience - Give away your content to anyone who wants it. And if you happen to actually interview a blogger or write about them, let them know. In most cases they'll repurpose the content on their own site. Also, if the event's show page or blog is pulling in RSS feeds of related content, your articles will also appear there. Implied endorsement of your company - By reporting at the event and interviewing key bloggers and influencers, you're aligning your brand and reputation with theirs. Even if nothing is actually said, by physically placing the stories on each other's sites, the relationship is implied. Crank up your search visibility - By using the name of the event, the companies, and the people attending in your reporting, your blog entries will inevitably appear in search results as others look for content related to the event. Lower cost to production - A live event places all the people you want to interview within an arm's reach. That translates into enormous time and cost savings. No need to go through a series of phone calls, emails, and barriers of media relations people to get an interview. Instead, just walk up to the person at the conference and ask a question. The reason they're there is to meet people and talk. Extend your reach beyond the room and the event - Many of the people interested in the content of the event won't be there, or they may want to look at the information after the event. You can't connect with everyone during the event. But if you publish content about the event, you'll be able to connect with them afterwards. The event producers will love you - Any coverage of the event brings more attention to the event. Focus group surveys and business development - Get some free consulting and advice by interviewing event attendees about issues your company is wrestling with. Greater bang for the buck - It costs the same or less than an event sponsorship and you get lots more value.

    Are you currently putting your sponsorship money to good use?

    Try this exercise. Take a look at the last event you sponsored and all the costs and time you put into preparing for it. Add up all the costs:
    • The event sponsorship
    • Design and production of the booth signage
    • Giveaways
    • Attending staff including PR reps (salary, flight, hotel, meals, extra registration, etc.)
    What did you get out of the event? $10K, $20K, $100K, more? How many people did you actually meet? Did you get the coverage that you wanted? Reporting at a live event can deliver all of the above benefits most often way below these costs.

    For your next event, don't just hope for exposure and connections, create your own.

    (Get ready for my company pitch...)

    Let Spark Media Solutions make you the life of the party

    My company, Spark Media Solutions, can report on the event for you, in your industry voice. We find the influencers, bloggers, and key people in your industry. We ask the right questions and create the stories in print, audio, video, and in pictures that are most relevant for your company and your industry. Here's what we do:
    • As the event is happening, we produce quality content quickly while at the same time alerting industry influencers via social media of all the new reporting.
    • We get key interviews that others can't get.
    • All our production is completed when the event is finished. We know that interest is at its highest during the event. That's why we think it's important to work quickly.
    At one three-day conference, a single reporter was able to produce forty blog posts of which twenty six had video. We're able to produce so quickly and so well for the following reasons:
    • We're always using the top technology, hardware, and software to gather and distribute the reporting we do for you.
    • We use an endless array of proprietary shortcuts to gather and distribute the stories.
    • We're veteran journalists that know how to go after valuable stories. Where an inexperienced person may go after twenty stories and only produce two, we go after twenty stories and produce nineteen.
    Read on for a full description of our services, testimonials, and samples of Spark Media Solutions' work. Download PDF of this article If you're interested in having your company reporting at a live event, please contact me at david AT sparkmediasolutions DOT com or 415-794-9135.]]>
    498 2009-01-29 19:26:35 2009-01-29 23:26:35 open open get-recognized-at-your-next-conference-by-reporting-on-it publish 0 0 post 0 _edit_lock 1234392185 aktt_notify_twitter no _edit_last 1 41633 keanesli@gmail.com http://keane.festizio.net 67.103.42.126 2009-02-09 14:46:54 2009-02-09 18:46:54 1 0 0
    Laid off? Looking for office space to get going again? http://www.sparkminute.com/2009/01/31/laid-off-looking-for-office-space-to-get-going-again/ Sat, 31 Jan 2009 21:49:13 +0000 http://www.sparkminute.com/?p=499 Layoff Blog. As companies are laying off employees and hiring freezes abound, many are looking to start their own thing. If your studio apartment doesn't lend itself to office space or you're just one of those people that can't work at home and needs an office environment and other people to get motivated, then you should look at coworking. Coworking spaces are casual work spaces where people looking to get out of the house to work, can come. Coworking is also great for travelers looking for a remote office. Coworking space usually have all the amenities of a traditional office (e.g. fax, wireless Internet access, copier, conference room, and other people to have lunch with). And you don't have to put down a year lease or a monthly fortune to get an office, a desk, or just a portion of a table with a chair to work. You can go to a coworking space or if you want to make a greater commitment you can rent a desk or office in a larger office space. Coworking - These are physically shared office spaces with all the above amenities. You can pay on a daily basis, or a monthly rate. Some options are free. San Francisco More details about all these spaces. Silicon Valley Rent a desk/office - Many offices who have unfortunately had to downsize now have lots of empty desks and offices. Unfortunately, they still have to pay rent on all those empty desks. They'd love to supplement that expense if you want to come and use the space. Here are a list of suggested sites to find and post available desks and office spaces. If you know of other good coworking spaces in the area, let us know. What do you like about coworking and how has it helped you? This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 499 2009-01-31 17:49:13 2009-01-31 21:49:13 open open laid-off-looking-for-office-space-to-get-going-again publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233438553 _edit_last 1 Know what people are talking about right now http://www.sparkminute.com/2009/01/31/know-what-people-are-talking-about-right-now/ Sat, 31 Jan 2009 22:09:56 +0000 http://www.sparkminute.com/?p=500 Mark Zuckerberg explained to Robert Scoble at Davos. "He also told me that the sentiment engine notices a lot of 'going out' kinds of messages on Friday afternoon and then notices a lot of 'hungover' messages on Saturday morning," said Scoble on his blog. More than a year ago I asked Zuckerberg a question at The Commonwealth Club in San Francisco about what unusual behavior did he discover about users on Facebook. He said then, for which we all know now, that the change in relationship status were public ways of telling everyone you were or were not available. People are very attuned to that status change. We'll have to wait for Facebook's sentiment engine to take shape, but until then you can still be hip. To stay in the know and not come off as an out of touch parent who doesn't know what music their children listen to, bookmark these sites, capture their RSS feed, or follow these Twitter IDs and you'll always be in the know. For hot topics of discussion, follow these Twitter IDs For hot articles and blog posts, watch these sites This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 500 2009-01-31 18:09:56 2009-01-31 22:09:56 open open know-what-people-are-talking-about-right-now publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234391917 _edit_last 1 Want more ads? Appears that you do. http://www.sparkminute.com/2009/01/31/want-more-ads-appears-that-you-do/ Sun, 01 Feb 2009 01:17:21 +0000 http://www.sparkminute.com/?p=502 The issue isn't "No one wants pre-roll ads." The issue is people want premium content. The one issue that kept repeating itself was "No one wants pre-roll ads." Well, that's what "the experts" have been saying for years. And because the experts were constantly telling us that, companies like VideoEgg sprung up suggesting new ways to distribute advertising that are "less intrusive" such as overlays and "picture in a picture" programming with ads. Their definition of "less intrusive" meant that the programming is never interrupted, but we can still throw tons of distractions in your face while the video was playing. At the time this all made sense because there used to be no high demand content online. People were watching tons of video online, but there wasn't any "must see" online programming. That's because only until recently, we didn't have the opportunity, legally, to watch premium network television programming online for free. Also, at that time, no one was actually making TV commercials for online, except those that had already produced commercials for television. It costs money to make a TV commercial. It doesn't cost much of anything to create a text link, overlay, or banner ad. The problem with online commercials and programming is that there was a lack of supply AND demand.

    If we can actually watch it legally, we'll stomach a pre-roll ad

    But the truth is, if the public really wants to watch certain content they'll stomach through a 15-second pre-roll ad. The reason is probably because by the time you've actually become annoyed with the ad, it's over, or, and this is radical thinking, but maybe the public realizes...

    Producing and distributing quality program isn't free.

    And as a result from our basic understanding of how the economics of video programming works, we're willing to actually watch some advertising. Sure, eat up a whopping 15 seconds of my life so I can actually see that episode of "Lost" I missed on Wednesday night.

    ABC.com has the drugs. We want them and we'll do anything to get them.

    But now there's new news. According to ABC.com, they could safely double the number of commercials in their online programming and we'd still watch with no complaints. It kind of has the stink of a fraternity pledge who will say and do anything just so we can be part of the fraternity. Go ahead and smack us in the ass with the paddle/commercial. "Yes sir, I'll have another." We so want to be in the fraternity/see "Lost" that we're willing to undergo the ridicule of watching more commercials. We're willing to watch more, and that doesn't surprise me. When you have the drugs/content that's as good as "Lost" you can toy with your audience a lot. We do have a breaking point, but as ABC.com has discovered, it's beyond twice the number of ads. For those of you who are big "Lost" fans, here are some of the best online resources for "Lost" fans. This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    502 2009-01-31 21:17:21 2009-02-01 01:17:21 open open want-more-ads-appears-that-you-do publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233451042 _edit_last 1 40583 david@davidspark.com http:// 67.160.237.168 2009-02-01 12:23:50 2009-02-01 16:23:50 1 0 1 40540 thirdrail1@msn.com http://roomfive-thirdrail.blogspot.com/ 64.212.2.103 2009-01-31 22:37:13 2009-02-01 02:37:13 1 0 0
    Airplanes and BART are no longer an oasis for no Internet access http://www.sparkminute.com/2009/01/31/airplanes-and-bart-are-no-longer-an-oasis-for-no-internet-access/ Sun, 01 Feb 2009 01:35:13 +0000 http://www.sparkminute.com/?p=503 BART has signed a 20-year deal to deliver Wi-Fi on its trains. BART expects to have all the routes and stations online by the end of 2011. This sucks. As we become more and more connected we're running out of excuses as to why we didn't respond to someone's message. The good 'ole "I didn't get your message" doesn't work if you've got a BlackBerry or iPhone with its ubiquitous connectivity on email, Twitter, and Facebook. Luckily technology is not perfect, and with the volume of information we're all processing and filtering we've become overloaded. So no matter how ubiquitous wireless and communications technologies become, we can still rely on these two standard excuses:
    Internet access wasn't working I've been so overloaded. I didn't see your message. Sorry.
    This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    503 2009-01-31 21:35:13 2009-02-01 01:35:13 open open airplanes-and-bart-are-no-longer-an-oasis-for-no-internet-access publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233452114 _edit_last 1
    Swap books, CDs, DVDs and video games for free with Swaptree http://www.sparkminute.com/2009/02/01/swap-books-cds-dvds-and-video-games-for-free-with-swaptree/ Sun, 01 Feb 2009 18:30:58 +0000 http://www.sparkminute.com/?p=504 Usenet. People would post lists of their audio and video tapes they wanted to trade on the message boards. Users would look at each other's lists and send emails saying, "I'd like to have such and such from your list, what would you like from my list?" If there was anything you liked you'd copy your tapes and drop the tapes in the mail, making a 1-for-1 tape-for-tape trade. It was a rather a niche scene and the RIAA and MPAA didn't get too upset because nothing was being transmitted in volume, exact duplicates weren't being made (there was degradation since it wasn't digital), and almost all of the content were true bootleg recordings and not albums or movies being sold commercially.

    Swap for free with Swaptree

    Today, a service called Swaptree makes the connection for you, legally and for free. To be legal you need to swap original versions of your commercially owned content such as books, CDs, DVDs, and video games. You can't swap copies. When you sign up for Swaptree, you enter in all the items you have that you want to swap and for each one you need to enter a UPC code or ISBN to indicate you actually own an original copy. Next step is to enter in all the content that you want. Then Swaptree does the rest, matching people who want stuff to people who have stuff. Once it makes a match, you ship your goods to the provided addresses. You can use Swaptree's automatic shipping label feature which will print the postage for you (usually about $2.50 for most goods) and charge your credit card. Or you can just handle the shipping yourself if you go to your local post office. Swaptree highly encourages you to use its "search your address book" feature to find friends on Swaptree or to invite friends to Swaptree. If you have real friends on Swaptree, when it makes a match it'll give preference to your friends (so you know your trader) and people who live in your neighborhood so you can avoid shipping and you could literally swap face to face.

    Caveat emptor

    Swaptree doesn't have any kind of escrow service. There's no middleman accepting your goods in a way station and then distributing them out to the respective parties. Because of this there is a slight risk, but that risk is mitigated by a few factors. Traders have ratings and if someone stiffs you on a trade then that person's rating will go down and their trading days on Swaptree will be short lived. You can also make an official report and Swaptree will suspend that user's account until they uncover what happened. Another issue that mitigates a trade going sour is the fact that the risk factor is low. You're getting rid of an item you don't want anymore that probably costs less than $20. If you didn't use Swaptree, you probably were going to try to sell that used book or CD to a book store or record store and get a fraction of its true value.

    How does Swaptree make money?

    As far as I can tell it's just through advertising and that's not much. I only saw a couple of Google ads at the top of the site and that's far from enough to sustain a business. But there's a rising interest in social shopping and I wouldn't be suprised if Swaptree is building an audience of users who trust each other and then move into the moer lucrative arena of social shopping. This news item is for the Spark Minute week of 2/2/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    504 2009-02-01 14:30:58 2009-02-01 18:30:58 open open swap-books-cds-dvds-and-video-games-for-free-with-swaptree publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233513058 _edit_last 1 70071 http://www.sparkminute.com/2010/02/23/how-to-find-and-be-alerted-to-great-deals-online/ 65.38.178.7 2010-02-23 02:19:07 2010-02-23 06:19:07 1 pingback 0 0
    Spark Minutes on the air for the week of 2/2/09 http://www.sparkminute.com/2009/02/01/spark-minutes-on-the-air-for-the-week-of-2209/ Sun, 01 Feb 2009 18:34:42 +0000 http://www.sparkminute.com/?p=505 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 2/2/09. ]]> 505 2009-02-01 14:34:42 2009-02-01 18:34:42 open open spark-minutes-on-the-air-for-the-week-of-2209 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233513283 _edit_last 1 It's not viral, it's a World Wide Rave http://www.sparkminute.com/2009/02/01/its-not-viral-its-a-world-wide-rave/ Mon, 02 Feb 2009 03:26:49 +0000 http://www.sparkminute.com/?p=506 A friend of mine, David Meerman Scott, who I've interviewed on video and on my Be the Voice podcast ("It's OK to be a dork online") has written a new book "World Wide Rave" that I believe clearly explains the difference between what constitutes a bad viral campaign (cheap tricks to drive traffic) and what is a good viral campaign (triggers that people want to share). David sent me an advanced copy to read, and here's a summary: A bad viral campaign: Classic bait-and-switch tactics purely designed to draw attention and draw traffic (e.g. Win a free iPod). Any marketing or advertising company that promises to create something viral are often hucksters using old "fool the audience" tricks that only drive traffic for that specific campaign. Often the reason created to drive traffic to your site (e.g. see nude pictures of Jessica Simpson) has nothing to do with your product and as a result it does nothing to build relationships. Inevitably, once the "viral campaign" is over, the traffic and interest to your business is over as well. The viral David Spark with the World Wide Rave postercampaign built no good will with your audience. A good viral campaign - When you create something that people want to share. And "want" is the operative verb. Since you can't control your audience, the only way you're going to be able to spread anything is if people "want" to share what you've created. In an effort to distance the good viral campaign from all the negative tricks associated with a bad viral campaign, Scott offers a new term, world wide rave, to indicate good viral marketing. What triggers and content are you creating that causes people to want to rave about it? Smartly, Scott has decided to attempt a world wide rave of his own with his book. And so far it's looking pretty good. He's offering up high resolution images of his book cover out to anyone who wants to download one and print it out. All he asks is people take a photo of themselves with the poster and he'll put it up in a gallery on his site. If you're not clear what it takes to create content that people want to share, then pick up and read "World Wide Rave." You'll see 30+ examples of people who successfully pulled off World Wide Raves. Read my review of Scott's last book, "Tuned In."]]> 506 2009-02-01 23:26:49 2009-02-02 03:26:49 open open its-not-viral-its-a-world-wide-rave publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233545718 _edit_last 1 40668 standubin@employeetestingcenter.com http://employeetestingcenter.com 24.96.193.245 2009-02-02 07:21:07 2009-02-02 11:21:07 1 0 0 40685 ephraim@singnet.com.sg http://ephraim.blogspot.com 220.255.7.185 2009-02-02 11:39:07 2009-02-02 15:39:07 1 0 0 40663 david@freshspot.com http://www.webinknow.com/ 146.115.67.190 2009-02-02 06:44:15 2009-02-02 10:44:15 1 0 0 40699 craig@budgetpulse.com http://www.budgetpulse.com 72.83.194.96 2009-02-02 15:25:24 2009-02-02 19:25:24 1 0 0 John C. Dvorak lays into me on Cranky Geeks http://www.sparkminute.com/2009/02/06/john-c-dvorak-lays-into-me-on-cranky-geeks/ Fri, 06 Feb 2009 19:23:26 +0000 http://www.sparkminute.com/?p=507 John C. Dvorak lays into David Spark about refusing to expose a PR firm's inappropriate behavior. It's pretty funny. Watch the opening segment that references Spark's story, "Hey PR, bloggers are not tools to be used."

    David Spark on Cranky Geeks

    UPDATE: Two weeks after the original bad PR incident, there’s a follow up story. Read “Bad PR experience story. PR firm’s client is obtuse.”

    ]]>
    507 2009-02-06 15:23:26 2009-02-06 19:23:26 open open john-c-dvorak-lays-into-me-on-cranky-geeks publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234330278 _edit_last 1
    The fun and fear of Google's Latitude http://www.sparkminute.com/2009/02/06/the-fun-and-fear-of-googles-latitude/ Fri, 06 Feb 2009 23:47:50 +0000 http://www.sparkminute.com/?p=508 Latitude, which is marketed as a fun way to connect with your friends in person. Simply look at a map and you'll see photo icons of where all your friends are in the city. In a densely populated city like San Francisco, it could be a godsend for people looking for something to do on a Friday night. That's its intended use, evidenced also by how competitors Loopt, Pelago's Whrrl, and uLocate's Buddy Beacon have marketed their services. But the problem with all of these competitors is they don't have enough users. Heck, I don't know if they have any users. And it's the lack of users that will prevent anyone from actually using the application. I experienced this problem myself. I signed up for Pelago's Whrrl a while back and had it scan my address book to see which of my friends are using the service. Out of 3,000+ contacts, it found two. And one of them I didn't ever want to know where he was. It didn't matter how great an application Whrrl is, with no friends using the application, it's useless. And that's the fail point for all of these "where are your friends" location based technologies, and of social media itself. If none of your friends are on, there's no point in using it. But Google already has a huge install base, and because of that I believe Latitude will be successful, but not in its current form. It's still a little kludgy in the way you can update your location manually (the option I chose when I signed up). But could people's fear of being watched and tracked prevent them from signing up. I believe what we'll see is tons of people turning on Latitude on a Friday night and trying to connect with people. I believe Latitude will be successful with people creating volunteer social groups and like calling a party line or entering a chat room, you'll simply join in when you want to connect with others.

    Privacy is not a problem, just as long as nobody takes advantage of the system

    Years ago I interviewed a member of the ACLU for a story I was doing on biometrics, which is the use of the uniqueness of our actual bodies for security purposes (e.g. eye scan access, fingerprint access, etc.). While the ACLU rep was a strong proponent of technology in general, he understood that all we have to protect us from the misuse of technology, such as Google Latitude, are laws. So that's why organizations like the EFF and ACLU exist, to remind us that we need a voice to protect us when someone misuses the collection of information through technology. If Google's collecting this information about our whereabouts, then it holds that data, and all we're doing as a community is trusting that Google as a corporation or some errant employee won't misuse it. That's it. Is it good enough to just trust Google? The company has constantly been asking for our trust with its "Do no evil" mantra. But Google is not infallible. They do make mistakes. Just last week, according to Google, the entire Internet was corrupt.

    Your mobile phone is a roving bug

    The fact that we're carrying around a trackable device with a recording capability, a mobile phone, gives telecommunications companies access to our whereabouts and record what we're saying. It's known as a roving bug, and it was approved to be legal by the U.S. Department of Justice for use against a New York crime family that was already wary to traditional surveillance techniques. The details of what were done is sketchy, but it's easy to remotely upload and install a piece of software onto a person's phone. That software acts as a Trojan Horse waiting for a command to turn itself on and turn on the phone's microphone as a recording device. It even works if the phone is turned off. How do you stop it? Take the battery out of your cell phone, or don't use one of the phones (Nextel, Samsung, and Motorola Razr) for which this kind of eavesdropping is possible. This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    508 2009-02-06 19:47:50 2009-02-06 23:47:50 open open the-fun-and-fear-of-googles-latitude publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1233964070 _edit_last 1
    The best of the best online tools for students http://www.sparkminute.com/2009/02/07/the-best-of-the-best-online-tools-for-students/ Sat, 07 Feb 2009 22:04:24 +0000 http://www.sparkminute.com/?p=512 Understanding literature quickly - When I was a student it was all about Cliff Notes and Monarch Notes. Today, there's an endless array of options, the most popular being my namesake, Spark Notes. Other recommended sites include PinkMonkey and Shmoop. You may also want to check out LitSum, GradeSaver, and Bookrags. I still don't know how to write a bibliography correctly - I wrote many papers in school and honestly, I don't know if I ever once wrote a bibliography correctly. Stop worrying about how to do it, and just let BibMe do it for you. Just put the info about your source and BibMe will create the bibliographic entry. Study with flash cards - Making Spanish vocabulary flash cards can take just as long as just learning them. Jump start the process by downloading and printing out a flash card set from FlashCardExchange. They've got sets of flash cards on tons of different subjects. If you can't find the study aids you want there, try Quizlet or StudyStack. Collaborate with online documents - The days of forwarding Word documents around to members of your project group are over. Trying to keep tabs on who has the most recent version of a document can be a royal pain in the butt. And if someone works on an old version of the document you're going to have tons of rework. Collaborate with online documents using either Google Docs or Evernote. You simply create a document and then give access to all the members on the team. Any time anyone checks out the document they'll always know they're looking at the latest version. Must have research bookmarks - Inevitably everyone goes straight for Google every time they want to do research. But I think you'll get far more valuable and vetted results if you begin your search through the social bookmarking site del.icio.us. For dictionary information, make sure to bookmark OneLook, it's a meta search engine for all dictionaries and thesauruses. Plus, as we all know Wikipedia is a godsend, but don't ever rely on it as being your only source. Definitely double check your facts on any Wikipedia entry, and if you happen to stumble upon an error, go ahead and make a correction. Additional information from: This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 512 2009-02-07 18:04:24 2009-02-07 22:04:24 open open the-best-of-the-best-online-tools-for-students publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234044264 _edit_last 1 Broadcast your own video channel http://www.sparkminute.com/2009/02/07/broadcast-your-own-video-channel/ Sat, 07 Feb 2009 22:35:40 +0000 http://www.sparkminute.com/?p=511 Embedr and Magnify.net. The two work in different ways. Magnify lets you create a skateboarding page/portal (see example) where all your favorite videos reside plus additional information and pictures. Embedr lets you create a video channel, that's embeddable on your site or blog. Below, I queued up six skateboarding videos that were sitting in my YouTube favorites. Now they're available for anyone to watch on my blog.
    This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    511 2009-02-07 18:35:40 2009-02-07 22:35:40 open open broadcast-your-own-video-channel publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234046140 _edit_last 1 41691 steve@stevegarfield.com http://stevegarfield.com 24.34.48.72 2009-02-09 18:00:01 2009-02-09 22:00:01 1 0 0
    Sites, tools, and tips for saving money http://www.sparkminute.com/2009/02/07/sites-tools-and-tips-for-saving-money/ Sat, 07 Feb 2009 23:07:21 +0000 http://www.sparkminute.com/?p=509 Be a gourmet for a budget - While the top site for recipes is epicurious, some blogs are going out of their way to deliver you the best dinners on a budget. I recommend you check out Frugal Cuisine, and just launched last week, the Broke Ass Gourmet, which promises that all its recipes for two cost less than $20. Know when to refinance your mortgage - Finance rates are dropping, or they were. They just bounced back up. But there's talk of lobbying the government to drop them down to 4% to stimulate the economy. And when the bank rate hits that rock bottom point, it's definitely time to refinance. Just follow Bankrate.com to see up to the minute mortgage rates. Gadgets that save money - Simple Dollar has put together a great list of the 25 gadgets that will save you money. For each gadget they give you the cost savings it offers and the time it will take for you to break even on your investment. Love the advice about getting the game "Dance, Dance, Revolution" to replace your cardio workout. Assuming $25/month gym membership fee, they calculate you'll break even in 8 months. Manage your money - There was a time people managed all their finances through Quicken. You can still use Quicken which has a free Web based version now, or you could use Mint to watch all your financial accounts so you can see what the status is of all your holdings. Watch prices of products - Interested in some new product, but you just don't want to pay the current price? Put it on a watch list at Price Protectr and you'll get an alert when the price drops. Similarly, for air travel, you can use the service Yapta, which also offers price protection. If you buy a ticket through Yapta, it'll alert you if the ticket price drops and you can get money back on the difference. Be a Craigslist power user and power seller - Lifehacker has put together a great Craigslist guide for users and for sellers. Follow their tips to find the best deals and to make the best sales. There's almost always a coupon - My wife showed me that just before you buy any product online, to check to see if there are any available online coupons. You can almost always inevitably find at least a 10% discount for whatever you're trying to buy at most major online retail outlets. Start by looking at Fat Wallet and RetailMeNot. You might also want to make a call out to your friends on Twitter. You'll never know what they might have for you. Read my tale of how I saved $150 with Twitter. This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 509 2009-02-07 19:07:21 2009-02-07 23:07:21 open open sites-tools-and-tips-for-saving-money publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234048041 _edit_last 1 70072 http://www.sparkminute.com/2010/02/23/how-to-find-and-be-alerted-to-great-deals-online/ 65.38.178.7 2010-02-23 02:19:51 2010-02-23 06:19:51 1 pingback 0 0 How fast do our eyes move across search results? Watch http://www.sparkminute.com/2009/02/07/how-fast-do-our-eyes-move-across-search-results-watch/ Sat, 07 Feb 2009 23:15:01 +0000 http://www.sparkminute.com/?p=510 Google has been doing a lot of research on this and they've provided a video to show what it looks like. The red dots indication location of eye movement and if the red circle gets bigger it means the eye is lingering on that spot for a while. This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 510 2009-02-07 19:15:01 2009-02-07 23:15:01 open open how-fast-do-our-eyes-move-across-search-results-watch publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234048501 _edit_last 1 Spark Minutes on the air for the week of 2/9/09 http://www.sparkminute.com/2009/02/07/spark-minutes-on-the-air-for-the-week-of-2909/ Sat, 07 Feb 2009 23:18:02 +0000 http://www.sparkminute.com/?p=513 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 2/9/09. ]]> 513 2009-02-07 19:18:02 2009-02-07 23:18:02 open open spark-minutes-on-the-air-for-the-week-of-2909 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234048682 _edit_last 1 UPDATE: Bad PR experience story. PR firm's client is obtuse. http://www.sparkminute.com/2009/02/11/update-bad-pr-experience-story-pr-firms-client-is-obtuse/ Wed, 11 Feb 2009 04:20:49 +0000 http://www.sparkminute.com/?p=514 "Hey PR, bloggers are not tools to be used," I have a follow up. To recap the previous story (here's the full story), I was approached by a PR firm that I know to blog about a new start up company they were launching. What I was so offended by were the following:
    • The first thing they did was ask me to blog for their client, and then they told me about the company.
    • It was a mass mailed message. No reference to me or anything I write about that would be relevant.
    • It's not apparent that anyone at the PR firm has ever read my blog. No staff member has ever left a single comment. What I find so odd is knowing nothing about my blog, they still want me to write about their client.
    • According to the stats of my mailing list program, two staffers are subscribers to my newsletter and neither has ever opened a newsletter or clicked on a link.
    • The PR firm didn't acknowledge what I do for a living which is custom publishing. I get paid to create content for companies. What they were asking me to do was do work for them for free.
    • On December 26th, the owner of the company the PR firm was representing sent me a Facebook friend request. The client guy said we know a lot of the same people so we should connect. Being that I didn't know him, I sent the client guy a message, "Yes, we do have a lot of friends in common. How do we know so many of the same people? You in social media?" He never responded so I ignored his friend request.

    Apologizing for making a negative impression

    After I received the message to do some free blogging for this PR firm, I called and emailed the woman who sent the offending request and sent a Facebook message to the PR guy who owns the firm. I sent a link to my post that details my viewpoint. I know them both. The woman sent back a quick email apologizing and said she wouldn't do it again. The owner of the firm didn't respond, so I wrote it off. But yesterday I got a message from PR guy apologizing for his late reply. He said my message got buried in Facebook group spam and he didn't see it. PR guy also said he talked to the woman who sent the message, she felt very bad, and he also thanked me for not exposing his company or his client. "I appreciate you keeping it anonymous - it speaks volumes," he said. (BTW, I was on Cranky Geeks last week with John C. Dvorak and I got into an argument with John about my refusing to name these companies. Watch, it's amusing and it happens right at the beginning of the show.) PR guy went on to say, "As a third-party I really think (or hope) there may be a division between intent and impression. But, perception is everything and for that we apologize." He then offered his email and phone number and said he'd be happy to talk about it. Whenever negative situations like this happen, I always like to call first. I don't like anger to start ensuing through emails. So I picked up the phone and called.

    It's not a single mistake, it's the collection of mistakes that creates a negative perception

    The PR guy was a great listener, not arguing with me but rather listening to what I had to say. I very much admired that. I asked for his opinion and he kept going back to the original email sent by the employee as being the problem. I had to tell him not to put so much weight on that alone. I said that if the message was the only thing, I would have deleted it and moved on. But that wasn't the issue. It was the collection items: the insulting mass email, the PR firm building no relationship with me, the client wanting to friend me and then ignoring a direct message, no apparent evidence that they've ever read anything I've done, and no understanding of what I do for a living given that they asked me to perform a job task for them for free. If you look at each individual item, it's no big deal and I would have never said boo about any of them. But that one message is what brought everything together and formed an overall negative perception of the PR firm and the client they represent. I let the PR guy know that I actually have lots of great relationships with PR firms and reps all around the city. They've pitched me great stories. We've gone out to lunch. We've had interesting discussions on topics we're mutually interested in. I've done work with some of them, and in some cases I've actually referred work to PR firms. I'm constantly being asked for recommendations of PR firms. I unfortunately have never had that kind of relationship with his PR firm. And I let him know that. But I ended the conversation on an up note saying that I was very open to rebooting the relationship. He felt good about that. I received a quick "thank you" via email from him, and it was a nice positive ending. Until...

    How can someone deemed a social media guru and PR professional be completely obtuse when it comes to personal one-on-one communications?

    Two hours after my conversation with the PR guy, I received a message from his client via Facebook. This is the client guy who asked to be my friend on December 26th and I sent him a direct message asking him to tell me about himself and he never responded. Well a month and a half later he responds to my direct message. This is what he said and it's all he said (all company names have been replaced):
    "Have been in social media for a bit David. I run CrazyStartup for CrazyPR. What do you do BTW?"
    What the %$!*&#?! "What do you do BTW?"!!!! Uggh, the mistakes here are endless.
    • Usually when people take a month and a half to reply to a message, they begin with, "I'm so sorry I'm so late responding to you."
    • Client guy was the one who sent the friend request. You think he would have checked out what I did before he friended me.
    • Client guy doesn't acknowledge that he obviously just spoke to PR guy, and PR guy most definitely told him how insulted I felt.
    • Knowing that I was insulted, client guy decided the best way to smooth things over is to simply ignore everything: the poor communications, the delay in responding, the fact that he initiated the communications, or that he should have some knowledge of what I do for a living.
    • And closing with "What do you do BTW?" Am I supposed to truly think this guy gives a rat's ass about me? What kind of passive pointless "I couldn't care less about you or the fact you're insulted" attitude is that?
    • Client guy could have just Googled my name if he truly was interested in what I do for a living. But that takes far too much effort. It's much easier just to type, "What do you do BTW?"
    • And here's the most shocking thing. Client guy says he's in social media AND PR. How can someone who works in two highly communicative fields be that clueless to basic personal communications?
    I sent client guy a response back saying I knew he spoke to PR guy and that if he's truly interested in what I do for a living he can check out my blog and business site. I included links to both. According to PR guy, his client has started and sold a bunch of startups. Client guy also has tons of friends on Facebook. I'm sure I'll run into him in person at some social media event, and when I do, I'm eager for him to ask me, "What do you do BTW?"]]>
    514 2009-02-11 00:20:49 2009-02-11 04:20:49 open open update-bad-pr-experience-story-pr-firms-client-is-obtuse publish 0 0 post 0 _edit_lock 1234326049 aktt_notify_twitter no _edit_last 1 42023 chris@chrisduffy.com http://duffrunner.blogspot.com 99.159.102.160 2009-02-11 01:19:24 2009-02-11 05:19:24 1 0 0 42029 tshelton@theconversationgroup.co http://tedshelton.blogspot.com 86.152.124.36 2009-02-11 03:21:56 2009-02-11 07:21:56 1 0 0 42030 david@davidspark.com http:// 67.160.237.168 2009-02-11 03:35:11 2009-02-11 07:35:11 1 0 1 42166 highlandcomm@gmail.com http://hightalk.wordpress.com/ 71.126.229.240 2009-02-11 15:25:50 2009-02-11 19:25:50 1 0 0 42205 craig@budgetpulse.com http://www.budgetpulse.com 72.66.42.94 2009-02-11 17:33:32 2009-02-11 21:33:32 1 0 0 42227 david@davidspark.com http:// 67.160.237.168 2009-02-11 18:27:18 2009-02-11 22:27:18 1 0 1 42504 ron.antonete@fleishman.com 68.91.227.165 2009-02-12 14:57:28 2009-02-12 18:57:28 1 0 0 69379 sage978@gmail.com 98.217.95.202 2009-11-09 06:14:31 2009-11-09 10:14:31 1 0 0
    About http://www.sparkminute.com/about/ Wed, 11 Feb 2009 22:33:02 +0000 Spark Media Solutions, a consultancy and production company that helps companies build their industry voice through storytelling. For more than fourteen years, Spark has worked as a journalist reporting on the tech industry in print, radio, TV, and online. His articles and advice have appeared in more than 25 publications and media outlets including eWEEK, Wired News, PC Computing, PC World, ABC Radio, and Smart Computing. You may have seen Spark dispensing his "how-to" advice and punditry on ZDTV/TechTV, a former cable station about computers and the Internet (video). In addition, Spark spent ten years in advertising and corporate entertainment as a new media director and marketing creative. While not covering the tech beat or managing ad campaigns, Spark squandered more than a dozen years working as a stand up comedian and comedy writer for The Second City comedy troupe in Chicago (video). Currently, Spark is a regular contributor for Mashable, Socialmedia.biz, John C. Dvorak's Cranky Geeks, KQED's "This Week in Northern California," ABC Radio, hosts his podcast "Be the Voice," and can be heard on the "Spark Minute" for  Green 960 (progressive talk) in San Francisco. David Spark lives in San Francisco, a city he loves so much he's become a local historian offering walking tours to locals and tourists. You can contact David at david AT sparkmediasolutions DOT com. In addition, special thanks to Fordham and Walton for the Creative Commons use of their song “On my way up” to introduce and close my podcast which appears here, on the Be the Voice site, plus a variety of other blogs that I write for.]]> 2 2009-02-11 18:33:02 2009-02-11 22:33:02 open open about publish 0 0 page 0 podPressPostSpecific a:6:{s:15:"itunes:subtitle";s:15:"##PostExcerpt##";s:14:"itunes:summary";s:15:"##PostExcerpt##";s:15:"itunes:keywords";s:17:"##WordPressCats##";s:13:"itunes:author";s:10:"##Global##";s:15:"itunes:explicit";s:2:"No";s:12:"itunes:block";s:2:"No";} _wp_page_template default _edit_lock 1257103455 _edit_last 1 aktt_notify_twitter no title_tag David Spark bio-Spark Minute 59939 david@davidspark.com http:// 67.169.101.123 2009-04-17 22:44:45 2009-04-18 02:44:45 1 0 1 58001 whitejb2902@aol.com http://green960 207.200.116.135 2009-04-08 14:12:19 2009-04-08 18:12:19 1 0 0 70080 financialsamurai@gmail.com http://www.financialsamurai.com/ 70.231.144.30 2010-03-07 22:03:40 2010-03-08 03:03:40
    Best,

    Sam]]>
    1 0 0
    70091 financialsamurai@gmail.com http://www.financialsamurai.com/ 70.231.144.30 2010-03-08 03:03:40 2010-03-08 08:03:40
    Best,

    Sam]]>
    1 0 0
    Get recognized http://www.sparkminute.com/get-recognized/ Thu, 12 Feb 2009 01:32:16 +0000 http://www.sparkminute.com/?page_id=515 Your ability to build your business is directly related to your ability to grow your industry voice. Working with branding, PR, and marketing firms, Spark Media Solutions will help you build that thought leadership through storytelling.

    Stop wasting your money on marketing. Spend your money on building voice.

    Marketing dollars require you to pay for production and distribution. And once you stop paying for distribution, the value of your production disappears as well. If you produce an ad, it's only value exists for the period of time you pay to have it distributed. Plus, worst of all, it's marketing content. Except for Super Bowl ads, nobody gets excited about consuming marketing content. Marketing is forced on us. Conversely, editorial content that has value and comes from the voice of your organization is something that people want to share. Your ability to game social media correctly is directly correlated to your ability to create interesting, and compelling content that people want to share. Your interested audience is your distribution mechanism, not the radio station, TV network, or magazine. To get them to want to distribute is highly dependent on your ability to build strong editorial and in turn produce quality content. Even if you don't get it right every time. No one can. Each asset you create is still valuable as it provides incremental value and continues to live on for others to see. In addition, that content supports your sales staff as they're often barraged with questions that an article, video, or podcast could answer.

    How Spark Media Solutions builds your industry voice

    Most social media consultancies only focus on the distribution end of social media, offering very little value to the editorial or production, the most necessary factors for determining the success of a social media engagement. Here's what we do to build your voice effectively and efficiently:
    • Assessment: What are your current business practices and what's the behavior of the industry? Who currently has thought leadership inside and outside your organization?
    • Editorial: Develop an editorial matrix that will act as your guide. The goal is to provide industry-leading content at every decision making point along the sales cycle-from discovery to purchase.
    • Production: Manage and create compelling content messages that can be produced across a multitude of mediums (e.g. print, audio, and video). We want to tell the story of your company and product so customers and others can remember and retell.
    • Distribution: The most well known aspect of a social media engagement. Distribute content and engage with other industry thought leaders via traditional and social media methods.
    Want to learn more? Want to do it yourself? Contact me at david AT sparkmediasolutions DOT com.]]>
    515 2009-02-11 21:32:16 2009-02-12 01:32:16 open open get-recognized publish 0 0 page 0 aktt_notify_twitter no _edit_lock 1245642785 _edit_last 1 title_tag Get recognized as an industry thought leader 55378 marci@mbrcoaching.com http://mbrcoaching.com 71.202.77.206 2009-03-31 16:10:30 2009-03-31 20:10:30 1 0 0 55380 marci@mbrcoaching.com http://mbrcoaching.com 71.202.77.206 2009-03-31 16:11:21 2009-03-31 20:11:21 1 0 0 68228 deborah.manthei@w3i.com http://www.W3i.com 207.67.16.50 2009-08-25 15:52:07 2009-08-25 19:52:07 1 0 0
    It's got to be better than Microsoft Bob: Making connections at Microsoft's retail stores http://www.sparkminute.com/2009/02/14/its-got-to-be-better-than-microsoft-bob-making-connections-at-microsofts-retail-stores/ Sat, 14 Feb 2009 20:09:22 +0000 http://www.sparkminute.com/?p=516 discussion and jokes as to the viability of such a venture. Microsoft's previous retail venture at the Metreon in San Francisco was a bust, but it's unclear what the purpose of that store was. They didn't seem to be selling anything. There was no experience. It had the look of a museum where you just looked at things and didn't buy anything. It was on the second floor of the Metreon which is essentially a ghost town. For those of you who haven't been to the Metreon in San Francisco. It's not set up like other malls. There are huge portions of it that people simply don't go to. Apple, Best Buy, and Fry's seem to be the only retail electronics stores still standing. Apple has hands down the best experience, and they're obviously paying for it with a very high employee to customer ratio, In return, customers pay for that experience by paying Apple's premium prices. Best Buy and Fry's aren't so lucky. That's because they've positioned themselves as being a meta-store for all electronics. So their brand is intrinsically tied to multiple brands. The amount of money Microsoft can make from a handful of stores will truly be negligible. It's obvious this effort is all about building brand. I know it's been hip to slam Microsoft, especially if you're an Apple lover, and Microsoft is well aware of its public image. It's not a secret. I think Microsoft is launching stores to make a personal connection with its customer base.

    Putting a face on Microsoft

    When you think of Microsoft, what's the first face that comes to mind? Most definitely Bill Gates, maybe Steve Ballmer. But the image of Bill Gates is fading away as he's distanced himself with the day-to-day operations of the company. Microsoft and almost all other tech companies have been accused of using stock photos of "Genericans" or general Americans. Nobody truly identifies with these people. Conversely, when you think Apple you strongly think of Steve Jobs and then you think of those smart young adults that work at the Apple store who are eager to see you and help you out. THAT's what Microsoft needs. And the value of personal interactions and word of mouth satisfaction will be huge for Microsoft's brand. Microsoft simply needs more positive human interactions to be associated with its brand and its technology.

    Can you pull it off with just software?

    While I've always believed that software sells hardware (e.g. Milton Berle sold televisions. Who wants a box in their living room? No, but that box will let you watch "The Milton Berle Show."), people come to retail stores to see gear. And Microsoft is a software company that made small ventures into hardware. They have a handful of peripherals (e.g. keyboards, mice) and the Zune and the XBOX. I don't think that's enough to get them to walk through the door. I'm very interested to see what kind of experience they pull off or if they partner with other hardware manufacturers like HP or Dell and sell their products alongside Microsoft products. We'll see. For advice on how to pull off a great electronic retail experience, read Robert Scoble's piece on FastCompany. He goes through a thorough analysis of what works and what doesn't in retail electronics. Disclosure: Microsoft has been a client of Spark Media Solutions. This news item is for the Spark Minute week of 2/16/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    516 2009-02-14 16:09:22 2009-02-14 20:09:22 open open its-got-to-be-better-than-microsoft-bob-making-connections-at-microsofts-retail-stores publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234642162 _edit_last 1 43230 craig@budgetpulse.com http://www.budgetpulse.com 96.231.80.204 2009-02-14 17:58:48 2009-02-14 21:58:48 1 0 0 69306 ObamaPacman@gmail.com http://ObamaPacman.com 72.244.231.2 2009-10-26 17:05:59 2009-10-26 21:05:59 1 0 0
    Can you really keep up your "A game" after 390 dates? http://www.sparkminute.com/2009/02/14/can-you-really-keep-up-your-a-game-after-390-dates/ Sat, 14 Feb 2009 20:47:16 +0000 http://www.sparkminute.com/?p=517 Speeddate.com, an online video speed dating site, pitted two women, coast to coast, to see who could go on the most 3-minute dates in a 24-hour period. Sarah Clark dated from New York City and Francesca Salcido dated from San Francisco. Francesca set 2008's record with 302 dates, and beat her personal best this year with 316 dates. But Sarah Clark came out triumphant setting the online speed dating world record with 390 3-minute dates in a 24 hours period. Together, the two of them went on 706 dates in one day. What I want Speeddate.com to show are some videos of those dates. Show them in increments of 50 and then date 389 and 390 when Sarah realized she was about to be done. This marathon dating is like those marathon dances from the 50s. Nobody can stay that chipper for an entire 24 hours. I'm sure at hour 20 neither woman were making any sense. Or possibly they were smart and let the guy do all the talking. You have to conserve your energy. The guys I'm sure were all excited and wanted to get more reaction out of them, but I'm sure there were many times Sarah and Francesca said, "Oh, I'm sorry, I'd love to chat with you more. It's just I've been on X hundreds of dates already...TODAY." Personal video communications takes a lot of energy. I know from personal experience. For the past two years I've sent out hundreds of personalized video holiday greeting cards. While it can be exhausting, the response from it is overwhelming. Read the tales: From 2007: I just sent 325 personal video holiday greetings-How I did it and I just sent 325 personal video holiday greetings-The Response. From 2008: I just sent 555 personalized video holiday greeting cards-How I did it.” In honor of Sarah and Francesca's accomplishments, SpeedDate will be making a donation to the American Heart Association. This news item is for the Spark Minute week of 2/16/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 517 2009-02-14 16:47:16 2009-02-14 20:47:16 open open can-you-really-keep-up-your-a-game-after-390-dates publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234644436 _edit_last 1 43219 thirdrail1@msn.com http://stainedglass-thirdrail.blogspot.com/ 64.212.2.103 2009-02-14 17:25:51 2009-02-14 21:25:51 1 0 0 VIDEO: Siftables: Toy blocks that are aware of each other http://www.sparkminute.com/2009/02/14/video-siftables-toy-blocks-that-are-aware-of-each-other/ Sat, 14 Feb 2009 21:02:14 +0000 http://www.sparkminute.com/?p=518 This news item is for the Spark Minute week of 2/16/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 518 2009-02-14 17:02:14 2009-02-14 21:02:14 open open video-siftables-toy-blocks-that-are-aware-of-each-other publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234645334 _edit_last 1 70057 http://missabbott04.edublogs.org/2010/02/10/emerging-technology-2-siftables/ 66.135.63.41 2010-02-10 22:38:31 2010-02-11 02:38:31 1 pingback 0 0 Recreating the "discovery" experience of a paper newspaper with NYTimes' article skimmer http://www.sparkminute.com/2009/02/14/recreating-the-discovery-experience-of-a-paper-newspaper-with-nytimes-article-skimmer/ Sat, 14 Feb 2009 21:31:57 +0000 http://www.sparkminute.com/?p=519 the article skimmer and it's fully operational. Give it a try and let me know what you think. One of the top complaints about Internet news is that we've lost the experience of "serendipity" where we stumble over news and stories that we normally would never see. It happens as a result of physically flipping through every page of the paper, causing us to see and read stories we normally wouldn't. I would agree and disagree with this long held belief. And it has a lot to do with the individual. Many readers of the Sunday paper pull out their favorite sections and then trash the rest of the paper. Those people will only discover news in categories they're already interested in. This is similar to people who only visit certain Web sites for news, or only have certain categories of news in their news feed.

    News sites and feed readers are already optimized for scanning

    I don't think there was every a need for the NYTimes' article skimmer. While it initially looks cool, it's not very usable because your eyes have to scan all over the screen, and anyone in user experience and user interface will tell you that's not how we look at a computer screen of information. We often like to just read downwards, and most news sites and feed readers allow us to do that. And they put the headlines close together so our eyes don't have to jump too far to see the next story. Watch this video from Google that shows in real time how one person look at search results. Yes, it's not news information, but it gives you an idea of how an eye tracks across the screen. Because of the distant placement of stories, NYTimes' article skimmer doesn't allow for this behavior. My feeling is people will be more than happy to just go back to NYTimes.com or their feed reader.

    It's up to the individual to decide if they want to discover content serendipitously

    Ultimately though, it's up to the individual to determine how they want to consume content and if they want to expose themselves to information outside of their traditional interests. I remember when I was working at ZDTV/TechTV I was consumed with tech news. One day it hit me that I hadn't read a regular newspaper or watched the regular news in weeks. I was completely out of touch with what was going on in the real world and was only concerned with tech news. It was then I realized that I had to keep myself open to what was going on and not to pigeon hole myself in one type of news coverage. How do you consume your news and would you actually use the NYTimes article skimmer? ReadWriteWeb has some more on the NYTimes article skimmer. This news item is for the Spark Minute week of 2/16/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    519 2009-02-14 17:31:57 2009-02-14 21:31:57 open open recreating-the-discovery-experience-of-a-paper-newspaper-with-nytimes-article-skimmer publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234647117 _edit_last 1
    Most unusual and unique online dating sites http://www.sparkminute.com/2009/02/17/most-unusual-and-unique-online-dating-sites/ Wed, 18 Feb 2009 01:48:19 +0000 http://www.sparkminute.com/?p=520 On Mashable today is an article I wrote about some rather unusual and unique online dating sites. What I'm always amused about with online dating and sex for that matter, is that for every interest or deviancy, there is not only a person that's interested, but there's an entire market for it. The piece covers sites for pot smokers, dirty old men, Star Trek fanatics, terminally ill people, and only gorgeous people. Plus, a whole lot more. Check it out and let me know which one you plan on joining. UPDATE (2/19/09): Since writing this piece, a few people have told me about other very unusual online dating sites. Here are a few more. Flirt to Convert: Religious matchmaking for daters looking to convert Looking to explore another religion? Or maybe you're looking to convert someone. This site matches people who are looking to convert to Hinduism with those people looking to help them get there. And you can do it all while you're dating. They will also match people for converting to Judiasm, Christianity, Islamism, Buddhism, and Atheism. Date to Save: Dating to save people from Hell Similar to Flirt to Convert, this site is specifically about converting people to Christianity through dating. The site advertises itself as offering up "Hot Women and Hot Girls for Missionary Dating." How often do you think this site comes up in searches for porn? You must read the 10 Christian Dating Tips for Effective Missionary Dating. I was going to pick my favorite, but they're all my favorite. No Longer Lonely: Online dating for people with mental illness Ever want to go out with a manic depressive? Or maybe you've always had your sights on a psychotic. Now you can have your dream and you can share your anti-depressant medication. This news item is for the Spark Minute week of 2/16/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 520 2009-02-17 21:48:19 2009-02-18 01:48:19 open open most-unusual-and-unique-online-dating-sites publish 0 0 post 0 _edit_lock 1235112861 aktt_notify_twitter no _edit_last 1 44539 wen29pf@gmail.com http://www.pastfirst.com 79.177.123.222 2009-02-19 10:20:24 2009-02-19 14:20:24 1 0 0 45667 techterra@yahoo.com http://www.adultsonlylist.com 216.73.214.216 2009-02-24 21:14:18 2009-02-25 01:14:18 1 0 0 69995 qszaz@rediffmail.com http://www.sixsingles.com/ 122.167.87.14 2010-01-18 08:13:32 2010-01-18 13:13:32
    free dating site ]]>
    1 0 0
    70029 submit@stateyourbeef.com 67.242.97.241 2010-02-02 20:14:15 2010-02-03 01:14:15 Great article!]]> 1 0 0
    Spark Minutes on the air for the week of 2/16/09 http://www.sparkminute.com/2009/02/17/spark-minutes-on-the-air-for-the-week-of-21609/ Wed, 18 Feb 2009 01:58:40 +0000 http://www.sparkminute.com/?p=522 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 2/16/09. ]]> 522 2009-02-17 21:58:40 2009-02-18 01:58:40 open open spark-minutes-on-the-air-for-the-week-of-21609 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234922321 _edit_last 1 A Microsoft phone? A Microsoft store? Interview with Mac OS Ken http://www.sparkminute.com/2009/02/18/a-microsoft-phone-a-microsoft-store-interview-with-mac-os-ken/ Wed, 18 Feb 2009 04:01:12 +0000 http://www.sparkminute.com/?p=523 Mac OS Ken. We talked about the viability of a Microsoft store and also whether Microsoft will make their own phone. Here's my take on both. I think the Microsoft store can be a boon to Microsoft's image and if done like Apple, could create a human personal connection to its brand. I don't think Microsoft will make its own phone. They've already got a huge install base with Windows Mobile and they don't want to install the handset manufacturers who have made them so successful until now. Ken corrects himself thinking that iPhone has a larger install base. Listen until the end. Time is 16:21. [audio:http://media.libsyn.com/media/davidspark/MacKenFeb09.mp3] BTW, if you're a huge Mac fan, you should definitely subscribe to Ken's show. He's got a free and a paid model.]]> 523 2009-02-18 00:01:12 2009-02-18 04:01:12 open open a-microsoft-phone-a-microsoft-store-interview-with-mac-os-ken publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234929672 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/MacKenFeb09.mp3 7849064 audio/mpeg Storytelling in social media-Interview on Sun Microsystems' "Socially Speaking" http://www.sparkminute.com/2009/02/18/storytelling-in-social-media-interview-on-sun-microsystems-socially-speaking/ Wed, 18 Feb 2009 04:19:06 +0000 http://www.sparkminute.com/?p=524 Sumaya Kazi, host of Sun Microsystems' "Socially Speaking," a weekly hour long interactive podcast where Sumaya interviews social media luminaries (honored to be considered one) on her show. We talked about how companies need to think more about the "media" aspect of social media, and leave the "social" part until the end. Media requires assessment, editorial, and production. The "social" part, the part everyone gets so excited about because of the amazing economies of scale, is still very important, and it is the point where your voice gets heard, but you can't think about distribution until you know what you're going to say. Companies that don't prepare well can waste their time creating the wrong content, and spend too much money producing it. Listen to the hour long show and let me know what you think. Here are links to items I referenced throughout the program. The Social Media Fallacy A six minute Slideshare presentation that busts the myth of social media. It’s not about the Twitter and Facebook and other social media tools. It’s about creating the content that people want to share. Get recognized at your next conference by reporting on it February 8th, 2009 - Don’t just attend or sponsor an event, report on it, from your voice. If you do report you’ll get a lot more value, attention, and connections. Download PDF “Be the VoiceSM” - Build Your Business by Becoming your Industry’s Thought Leader February 20th, 2008 - “Be the Voice” explains why developing thought leadership is critical to growing your business. You’ll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company’s media network to fail. Download PDF]]> 524 2009-02-18 00:19:06 2009-02-18 04:19:06 open open storytelling-in-social-media-interview-on-sun-microsystems-socially-speaking publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234930746 _edit_last 1 Sponsor http://www.sparkminute.com/sponsor/ Wed, 18 Feb 2009 18:04:25 +0000 http://www.sparkminute.com/?page_id=525 To get more than 700,000 impressions every week across over-the-air radio, podcasts, and the Web, you need to sponsor The Spark Minute.

    What is The Spark Minute?

    The Spark Minute is a daily one-minute technology radio and blog segment that covers tips, new technologies, and top news stories. Every week, veteran tech journalist David Spark produces five new segments of which there’s a companion blog post with more information and links. The Spark Minute runs multiple times every day during commercial beds of regular programming on two Clear Channel Web/radio brands in the San Francisco Bay Area: Green 960 Online and Radio (progressive talk) and 910 Talk KNEW (conservative talk). We’re giving you the opportunity to be a sponsor for this segment heard multiple times every day.

    The Audience

    The audience for both Green 960 and 910 KNEW skews towards adults 25-54 (46/56 M/F, $100K+, college educated, 30% Black, 18% Hispanic) that are users of technology, but not early adopters. They are eager to hear Spark’s advice and at the end of the segment, Spark teases the audience with additional information available at his site, SparkMinute.com. To get more than 700,000 impressions every week across over-the-air radio, podcasts, and the Web: Contact me at david AT sparkmediasolutions DOT com for the low introductory sponsor pricing.]]>
    525 2009-02-18 14:04:25 2009-02-18 18:04:25 open open sponsor publish 0 0 page 0 aktt_notify_twitter no _edit_lock 1234982067 _edit_last 1 title_tag Sponsor the Spark Minute. 700,000+ impressions in just one week 59195 whitejb2902@aol.com http://green960 207.200.116.135 2009-04-14 10:48:50 2009-04-14 14:48:50 1 0 0
    Sponsor the Spark Minute and get more than 700,000 impressions every week http://www.sparkminute.com/2009/02/18/sponsor-the-spark-minute-and-get-more-than-700000-impressions-every-week/ Wed, 18 Feb 2009 18:33:13 +0000 http://www.sparkminute.com/?p=526 Sponsor the Spark Minute radio segmentHere it is everyone. A blog post that's a plug to sponsor my daily radio technology segment, The Spark Minute. I knew you were excited to read this. But if you're truly interested in signing up for a great sponsorship, that's got great coverage and a very low introductory sponsorship price, then read on. The Spark Minute is heard multiple times every day across two Clear Channel radio stations, Green 960 and 910 KNEW, in the San Francisco. I've put together a fantastic sponsorship package that delivers more than 700,000 impressions every week across over-the-air radio, podcast, and Web. To get the sponsorship one-sheet that includes information about audience, placement, and pricing, email me at david AT sparkmediasolutions DOT com.]]> 526 2009-02-18 14:33:13 2009-02-18 18:33:13 open open sponsor-the-spark-minute-and-get-more-than-700000-impressions-every-week publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1234981993 _edit_last 1 Google Reader users should try Feedly http://www.sparkminute.com/2009/02/20/google-reader-users-should-try-feedly/ Fri, 20 Feb 2009 22:26:43 +0000 http://www.sparkminute.com/?p=527 Google Reader to scan your news feeds, then you should definitely try out Feedly, a Firefox plugin that scans your Google Reader news feeds and presents your news in a more personalized magazine format. Instead of spouting an endless stream of headlines, Feedly actually looks at your feeds, finds which ones are most popular and if your friends have recommended them as well. It takes the concept of news reading and makes it collaborative so you can see recommendations by tapping into your friends' shared news items. If you're a Twitter or Friendfeed user, then you're probably also recommending stories. With Feedly, there's no need to jump to an URL shortening site like TinyURL and then hopping over to your Twitter application or Twitter.com to post a link. Instead, use Feedly's Twitter integrated one click option for sending recommendations with shortened URLs. No need to leave Feedly. Another great feature of Feedly is the Google search interaction. Any general Google search will also scan the last seven days of your personalized news feeds. If any stories match, it'll appear at the top of your Google search results. Feedly's only downfall is because it has a magazine-like look and feel, it's not good for a hardcore news reader that likes to scan hundreds of headlines really quickly. If that's the case, then stay with Google Reader. But if you like things to be more digestible, give Feedly a chance. Either way, since they're intertwined, you can have both running and take advantage of both of their capabilities whenever you want. For a greater description of Feedly, read ReadWriteWeb's piece. I know I'm late to the game on Feedly as I saw stories as late as August of last year. Still, tip of the hat to my friend Josh Weinberg of Digital Life Consulting Group who told me about Feedly. This news item is for the Spark Minute week of 2/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 527 2009-02-20 18:26:43 2009-02-20 22:26:43 open open google-reader-users-should-try-feedly publish 0 0 post 0 _edit_lock 1235168803 aktt_notify_twitter no _edit_last 1 Best research results, Harper's Index, now searchable online http://www.sparkminute.com/2009/02/20/best-research-results-harpers-index-now-searchable-online/ Fri, 20 Feb 2009 22:51:28 +0000 http://www.sparkminute.com/?p=528 The Harper's Index, that page of fascinating statistical tidbits that are as much about creativity as they are hard core research, is now searchable online for free. Much of research is knowing the result you want to present and how you want to go after it. Research sites like Marketing Sherpa and the Pew Internet don't put the creativity that Harper's does when it's developing its index. I think traditional research entities could learn something from one of the oldest continuously running publications in existence. Harper's is really eager for everyone to share their findings, so they've made every single result Tweetable. I did a search on just "Internet" and here are some of my favorite Harper's statistics that came as a result of that search.
    • Chance that a result on an Internet search relating to suicide will be an anti-suicide website: 1 in 8. Chance it will be a site offering pro-suicide advice or suggesting methods: 1 in 5 (both from 07/08 issue).
    • Estimated percentage of web links for requests to "unsubscribe" from mass emails that fail: 63 (from 04/04 issue).
    • Rank of "god" and "satan" among the top Google searches beginning with "who is": 1, 10. Rank of "buckethead": 6 (both from 3/08 issue).
    • Average number of minutes per day that Americans spend waiting for Web pages to download: 9. (from 4/00 issue).
    I'm shocked it was only nine minutes. In 2000, I think I wasted half the year waiting for sites to download. This news item is for the Spark Minute week of 2/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    528 2009-02-20 18:51:28 2009-02-20 22:51:28 open open best-research-results-harpers-index-now-searchable-online publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235170288 _edit_last 1
    Facebook-like ammended privacy policies are happening everywhere. You're just not paying attention http://www.sparkminute.com/2009/02/20/facebook-like-ammended-privacy-policies-are-happening-everywhere-youre-just-not-paying-attention/ Fri, 20 Feb 2009 23:31:01 +0000 http://www.sparkminute.com/?p=529 The Consumerist picked up on this policy change, and the roar around the Internet was heard. The reason everyone got so upset is because somebody told you about it. Do you think these privacy violations only happen when you're told about it? No, it's already going on all over the Internet. Today, there's already tons of content that you've posted online that you've either forgotten about or lingers on from an account you cancelled. Stop blaming just Facebook. Your privacy problems are much bigger and you should actually be thanking Mark Zuckerberg and Facebook for being so upfront about its policies and also willing to change things when you complain.

    You've got digital breadcrumbs everywhere

    There are already an infinite number of ways your content is being repurposed the second it goes online. If you truly want privacy, then don't post content online. If you start doing some deep searches on your name or handles you had ten years ago I'm sure you'll uncover some content you had no idea was still lingering out there. Go ahead and do a deep search on yourself and see what you find. If you posted stuff to USENET back in the day, ALL of that content is still there. Google bought the archive and all of that content is searchable. And there's nothing you can do about it. It's going to stay there. You might be able to complain to Google, but good luck getting it erased. As for other discussion boards you may have posted to, the original owner I'm sure is long gone. And in that case, there's no one to complain to. Zuckerberg was trying to defend the actions of Facebook's privacy statement amendment by explaining that for Facebook to function properly, copies of content have to be made and distributed around the social network. So if you send an email to a buddy, a copy appears in your inbox and in his. But if you cancel your Facebook account, that email still exists in your friend's account. In fact, what Zuckerberg was explaining was how a lot of content on the Internet is distributed. We should all be thanking him by using his high profile company to alert us to a privacy issue that's been going on a long time before his company and extends way way beyond Facebook.

    Concerned about your privacy? Then start paying attention.

    Privacy is first up to the individual. Stop blaming big corporations and social media sites for your lack of privacy. If you're really concerned about privacy, be more aware. Don't assume that Facebook is the culprit just because they're the first to admit what's happening. The copying of your online content has been going on for years. Every time you put something out there we leave digital footprints. We leave breadcrumbs (digital copies) everywhere. And it was going on for years before Facebook. It will continue going on after that. Think about posting online content like you would think first when contemplating a tattoo. Do you really want to be looking at that thing ten years from now? This news item is for the Spark Minute week of 2/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    529 2009-02-20 19:31:01 2009-02-20 23:31:01 open open facebook-like-ammended-privacy-policies-are-happening-everywhere-youre-just-not-paying-attention publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235172661 _edit_last 1 44896 bezzbooo@botoxboo.com http://layoffblog.com 32.177.27.68 2009-02-20 21:12:51 2009-02-21 01:12:51 1 0 0
    What will you find at Recovery.gov? http://www.sparkminute.com/2009/02/20/what-will-you-find-at-recoverygov/ Sat, 21 Feb 2009 02:50:05 +0000 http://www.sparkminute.com/?p=530 Recovery.gov is the Obama administration's effort to show everyone how funding from the current stimulus will be spent in a targeted, timely, and transparent manner. I mentioned Recovery.gov earlier in my post, "New ways to connect with the government under the Obama administration." But at the time, Recovery.gov had yet to get up and running. It's up and running now, and here's what you'll find: That's it. While I admire the effort to create Recovery.gov, the site is rather anemic. Yes, it's great that it's simple that the lay person can understand it. But its lack of depth makes it look like a start up company's first company site. There's only about a dozen to twenty pages on this entire site. My feeling is people are going to want to see a lot more. Hopefully this is only version 1.0 and we can expect a lot more in the future. I'll stay tuned and let you know. This news item is for the Spark Minute week of 2/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 530 2009-02-20 22:50:05 2009-02-21 02:50:05 open open what-will-you-find-at-recoverygov publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235184606 _edit_last 1 Yes, I liked "Sex in the City," the TV show. I hated the movie. http://www.sparkminute.com/2009/02/20/yes-i-liked-sex-in-the-city-the-tv-show-i-hated-the-movie/ Sat, 21 Feb 2009 03:29:12 +0000 http://www.sparkminute.com/?p=531 Last week I was interviewed on an Internet talk show called Morning Show Central. He opened up the interview asking me about "Sex in the City" which was a TV show that I actually liked because I thought it was funny. I did not like the movie. Listen to the ribbing they give me in this promo they replayed again the next week. Promo is only 45 seconds. [audio:http://media.libsyn.com/media/davidspark/MorningShowCentralClip_AboutSexInTheCity.] And here's my entire appearance on the show where we actually do talk a little bit about technology, ZDTV, The Golden Girls, and transvestites. Total time [21:07]. Download (right click and select "Save As"). [audio:http://media.libsyn.com/media/davidspark/Morningshowcentral02-13-09_segment.mp3] ]]> 531 2009-02-20 23:29:12 2009-02-21 03:29:12 open open yes-i-liked-sex-in-the-city-the-tv-show-i-hated-the-movie publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235189545 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/Morningshowcentral02-13-09_segment.mp3 10138436 audio/mpeg Spark Minutes on the air for the week of 2/23/09 http://www.sparkminute.com/2009/02/21/spark-minutes-on-the-air-for-the-week-of-22309/ Sat, 21 Feb 2009 04:15:24 +0000 http://www.sparkminute.com/?p=532 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 2/23/09. ]]> 532 2009-02-21 00:15:24 2009-02-21 04:15:24 open open spark-minutes-on-the-air-for-the-week-of-22309 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235189724 _edit_last 1 Social Media Realities: Interview with Patty Azzarello http://www.sparkminute.com/2009/02/21/social-media-realities-interview-with-patty-azzarello/ Sat, 21 Feb 2009 23:23:28 +0000 http://www.sparkminute.com/?p=533 Azzarello Group. Patty does career coaching for C-level executives. I met Patty at the CMO Club conference in November where she gave a presentation entitled, "CMO is a Credibility War Every Day." I was really impressed by Patty. First, at the last minute, because everything was running late, The CMO Club had to move her presentation slot during lunch. Having to give her presentation over lunch did not deter her. She just plowed through and gave a fantastic presentation. What I liked most about her session were the tricks she offered to manipulate the presentation of your budget to other C-level executives. If you manipulate the labeling, grouping, and numbers as Patty advises,  you can often get the budget you need to do what you want. Definitely read her advice on this.

    Putting "Media" back into "Social Media"

    Patty and I got to talking and she invited me to be part of her monthly call for her podcast series. We chatted and decided to do a show called "Social Media Realities" where I spent more time emphasizing the "media" part of social media, rather the "social" side which is what most social media consultants spend their time discussing and selling. Patty has a fantastic write up of our interview and the questions I fielded from her live callers. She boiled down everything to ten issues.
    1. Content vs. Technology
    2. Do an Assessment
    3. Build an Editorial Plan
    4. Maximize Production Costs
    5. Participate where it Matters
    6. Be Helpful!
    7. Grow Revenue Faster
    8. Build Your Voice
    9. Who are you online?
    10. Great Q&A
    But that's just the tease. Make sure you read her descriptions and listen to the interview and the Q&A right afterwards. Since these interviews are relevant to my "Be the Voice" blog and podcast, I've added these interviews to the podcast series. Download interview (right click and select "Save As") or listen here streaming (Time: 39:31). [audio:http://media.libsyn.com/media/davidspark/Azzarello_SocialMediaRealities_Interview.mp3] Download Q&A session (right click and select "Save As") or listen here streaming (Time: 39:25). [audio:http://media.libsyn.com/media/davidspark/Azzarello_SocialMediaRealities_Discussion.mp3] ]]>
    533 2009-02-21 19:23:28 2009-02-21 23:23:28 open open social-media-realities-interview-with-patty-azzarello publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235259167 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/Azzarello_SocialMediaRealities_Interview.mp3 5952520 audio/mpeg enclosure http://media.libsyn.com/media/davidspark/Azzarello_SocialMediaRealities_Discussion.mp3 5937600 audio/mpeg
    Comedy club imposes laughable rules for performers http://www.sparkminute.com/2009/02/23/dont-think-stand-up-comedy-is-dying-heres-proof/ Mon, 23 Feb 2009 04:33:32 +0000 http://www.sparkminute.com/?p=521 It's been years, but I used to work as a stand up comic (scroll to the bottom to see a video of me on stage). On my way up the comedy food chain, I performed at a lot of open mike nights. Performing at an open mike night is the only way you can get better at your craft to become a working comic, and simultaneously it's the only way clubs find, book, and promote new local talent. A comedian friend of mine just forwarded me this email that is sent out regularly to performers of the open mike night at the Zanies Comedy Club in Nashville, TN. It's a collection of rules for open mike performers. Zanies is a successful comedy club chain that's been in business for more than 30 years. The club still books good A-list headliners such as Dave Attell, Margaret Cho, and Jeffrey Ross. Before I jump into the email of rules, a little about...

    The rise and fall of stand up comedy

    In the 80s, there were thousands of comedy clubs across the country. The comedy club industry was flying high. They could do no wrong. Audiences would pack in clubs night after night. Crappy acts you never heard of, with no TV exposure, could be making six figures working the road. But by the early 90s the comedy boom fell apart and there were only a few hundred left, as explained by my friend and comedian, Barry Weintraub, former publisher of Comedy USA, which used to be the industry's directory of clubs, bookers, and comedians. Since the post comedy club boom downturn, we've seen a series of desperation moves by comedy club owners to get people to come to their club, sit, watch, and pay for a show. The first and most common move has been "papering the house" which is the practice of giving away free tickets, yet making money on the back end through food and a two drink minimum. "Papering the house" only looked at solving the immediate needs of comedy club owners. The decision to "paper" didn't take into account the potential damage it was going to do to the comedy club industry as a whole. No other art form treats its customers this way. Comedy clubs have formed a relationship with customers that's based on trickery. Come to our establishment for free and then we force you to pay to get out.

    Be the king of your own world, manage a comedy club

    I started comedy around 1989 and got to participate in maybe three years of the boom of stand up comedy before I watched it fall apart. And I thought comedy had fallen far enough, until I saw these rules for performing, written by the manager of the Zanies Comedy Club in Nashville, TN. Below, in blue, is a copy of the rules he sends out to all open mike performers. I've added my indented comments throughout. New Open Mic Rules are below. Please read carefully! Yes these rules do apply to all Open Mic performers. No Exceptions! Standard Open Mic Rules are as follows: 1. Each performer is required to bring at least 4 guests. The more guests the better for you and all other performers. a. Zanies will provide you with Complimentary "Open Mic Night" tickets. b. The Tickets may be picked up from Zanies during the evening when shows are scheduled (check the Calendar on our website). Or from our office located at the House at 809 South Douglas Avenue (directly behind the Dollar General Store) from 10am to 4pm Monday thru Friday. c. If your guests are No Shows then you must wait two months before you can sign up again. Therefore every performer must have guests attend the show.
    When you're just starting out in comedy, and you get to perform on a real stage like Zanies, it's incredibly stressful. If your ability to perform is dependent on your friends showing up, the club manager has just adding another level of stress and that's not going to give you a better performance. Isn't the goal to have your performers do their best job possible?
    2. Out of respect to every performer; you and your quests are required to stay through the entire show and just not your set.
    I guess the previous technique of locking the doors and chaining people to their seats wasn't working. I like how he begins the sentence with "Out of respect to every performer" and then makes a completely inappropriate demand of his customers that shows he has absolutely no respect for their time or their patronage. For the first performance at Zanies, getting four friends to come to a show is not difficult. But given that many of his performers are only allowed a few minutes on stage (a few had only 90 second slots! Some 3 minutes and others got 5 minutes), it's really asking a lot of your friends to make them sit through a two hour show just to see you perform for a few minutes. I'm sure the next day open mikers hear the same conversation from their friends: "Yeah, you were pretty good, but geez the rest of the comedians were horrible. We'll see you again. Just call me when you're not performing at another open mike night."
    3. Each guest is required to purchase two items inside the club that can be met in any food or beverage or food/beverage combination. This requirement keeps Zanies in business.
    This is a sad reality as mentioned above. Comedy clubs have formed an indirect pay for performance commerce mechanism, that's not based on trust.
    4. Minimum age requirement is 18 years of age or older with a valid photo ID for both performers and guests.
    Yeah, that's because there are going to be dirty words. Or that's what I thought...
    5. Excessive Vulgar Language is frowned upon. Please do not make us have to ban you from performing. TIP: If you are really serious about pursuing a comedy career then you will have to perform clean as an MC on a consistent basis.
    "Excessive vulgar language is frowned upon. Please do not make us have to ban you from performing." That's a great opening line. You know he would never say that out loud. Comedy club owners by their nature use excessive vulgar language. And there isn't a single club owner that's ever uttered the phrase, "is frowned upon." So let's go through all the reasons that you will be banned from the comedy club: Your four friends don't show up. Your four friends don't stay for the entire show. You say the word "fuck" an arbitrary number of times that the club owner deems "excessive." Also, see #7. Here's another suggestion for banning someone: IF THEY'RE NOT FUNNY! Where's that in the rules? Isn't that kind of the whole purpose of a comedy club? Do the job of a comedian, generate laughs, and then you can perform again. Imagine if a nightclub did that with their musicians: "It doesn't matter if you can't play a chord, just make sure your four friends show up and stay for an evening of people tuning up their guitars."
    6. Zanies is not a platform to voice your political views and opinions.
    Future George Carlins, Mort Sahls, Bill Mahers, Chris Rocks, and Bill Hicks have no place in this club. Do we have any aspiring Carrot Tops? Why did this guy choose to attack political comedy? Why didn't he pick something else? "Zanies is not a platform to voice your opinions on airplane food or the differences between dogs and cats?" I think I could get behind that rule.
    7. IMPORTANT: If you cannot make your confirmed date you must call Zanies (not email) at least 24 hours in advance so your time can be given to another performer. If you are a NO SHOW you will NEVER BE ALLOWED TO PERFORM AGAIN. NO EXCEPTIONS, don't even try asking!
    I don't care if you just got in an accident or your mother just passed away. We have rules here at Zanies. You come to the club with your bloody stump or your mother's death certificate, and you bring the funny!

    What happened with Zanies?

    In defense of the manager of this club, who I've never met, this list of rules was definitely not plan A. It was a move of desperation. I applaud the fact that he wanted to keep the open mike going. Many clubs have shut down their open mikes all together. And I think that move is bad for the comedy community as it doesn't support the growth of talent. While it is good that he's keeping the open mike rolling, such dogmatic rules do not foster a relationship with your talent or your audience. I'm wondering, what happened at Zanies' to cause the owner to create these rules. He must have been burned, but the question is did he weigh all the consequences of such a document? For example, did he consider that a former comedian from San Francisco who had never met him or been to his club would write and publish such a snarky commentary? ]]>
    521 2009-02-23 00:33:32 2009-02-23 04:33:32 open open dont-think-stand-up-comedy-is-dying-heres-proof publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235379049 _edit_last 1 45541 jane_haze@hotmail.com http://www.janehaze.org 74.185.185.100 2009-02-24 05:04:57 2009-02-24 09:04:57 1 0 0 45338 chris@chrisduffy.com http://chris@chrisduffy.com 76.219.88.46 2009-02-23 01:53:50 2009-02-23 05:53:50 1 0 0 45340 david@davidspark.com http:// 67.160.237.168 2009-02-23 02:08:25 2009-02-23 06:08:25 1 0 1 45344 kennedy@imjustaguy.com 216.144.237.130 2009-02-23 02:30:27 2009-02-23 06:30:27 1 0 0 45974 faceless@gmail.com 86.4.221.28 2009-02-26 07:56:44 2009-02-26 11:56:44 1 0 0 45977 david@davidspark.com http:// 67.160.237.168 2009-02-26 08:11:23 2009-02-26 12:11:23 1 0 1 45435 chadmriden@mac.com http://www.ChadRiden.com 68.53.77.51 2009-02-23 15:31:47 2009-02-23 19:31:47 1 0 0 45350 beth@bethschumann.com http://www.bethschumann.com 68.120.192.90 2009-02-23 03:25:57 2009-02-23 07:25:57 1 0 0 45622 SCOT@JUGGLEGOOD.COM http://jugglegood.com 76.175.167.75 2009-02-24 16:24:09 2009-02-24 20:24:09 1 0 0 45625 SCOT@JUGGLEGOOD.COM http://jugglegood.com 76.175.167.75 2009-02-24 16:39:54 2009-02-24 20:39:54 1 0 0 47543 pink-thunderbolt@hotmail.com http://www.myspace.com/FriendshipTeamwork 68.118.156.240 2009-03-03 20:02:47 2009-03-04 00:02:47 1 0 0 48471 michael_c@mindspring.com http://www.Capozzola.com 99.30.230.198 2009-03-08 15:47:28 2009-03-08 19:47:28 1 0 0 46694 david@davidspark.com http:// 67.160.237.168 2009-02-28 14:29:48 2009-02-28 18:29:48 1 0 1 45408 marc@marchershon.com http://www.the-daily-grill.com 24.6.148.89 2009-02-23 12:21:46 2009-02-23 16:21:46 1 0 0 45429 chadmriden@mac.com http://www.ChadRiden.com 68.53.77.51 2009-02-23 15:00:58 2009-02-23 19:00:58 1 0 0 45433 david@davidspark.com http:// 67.160.237.168 2009-02-23 15:23:56 2009-02-23 19:23:56 1 0 1 45802 clicheboy@att.net 12.144.110.131 2009-02-25 14:52:50 2009-02-25 18:52:50 1 0 0 45992 bfogg@mail.com 60.242.137.188 2009-02-26 09:27:46 2009-02-26 13:27:46 1 0 0 45818 chadmriden@mac.com http://www.ChadRiden.com 174.49.2.84 2009-02-25 16:57:34 2009-02-25 20:57:34 1 0 0 46056 mick.davies@talktalk.net 89.242.185.229 2009-02-26 14:29:52 2009-02-26 18:29:52 1 0 0 46671 booggeyman@hotmail.com http://www.boogeymancomedy.webs.com 209.105.145.58 2009-02-28 12:56:21 2009-02-28 16:56:21 1 0 0 46736 J2dmfp@aol.com 72.146.150.36 2009-02-28 17:34:06 2009-02-28 21:34:06 1 0 0 47251 dan@dantessitore.com 208.124.92.51 2009-03-02 14:16:05 2009-03-02 18:16:05 1 0 0 47138 dan@dantessitore.com 208.124.92.51 2009-03-02 04:54:40 2009-03-02 08:54:40 1 0 0 47216 david@davidspark.com http:// 67.160.237.168 2009-03-02 11:17:40 2009-03-02 15:17:40 1 0 1 47839 jane_haze@hotmail.com http://janehaze.org 66.83.161.66 2009-03-05 05:00:21 2009-03-05 09:00:21 1 0 0
    VIDEO: What can the U.S. start up community learn from Israel? http://www.sparkminute.com/2009/02/24/video-what-can-the-us-start-up-community-learn-from-israel/ Wed, 25 Feb 2009 00:27:26 +0000 http://www.sparkminute.com/?p=534 Levensohn Venture Partners at the Jewish Community Federation’s Business Leadership Council (BLC) Breakfast at San Francisco’s Palace Hotel. Since Levensohn does so much VC work in both the Bay Area and Israel I asked him what can the start up community in the U.S. learn from Israel and vice versa. ]]> 534 2009-02-24 20:27:26 2009-02-25 00:27:26 open open video-what-can-the-us-start-up-community-learn-from-israel publish 0 0 post 0 _edit_last 1 aktt_notify_twitter no _edit_lock 1235521647 How to develop an oil independent transportation system, the Shai Agassi way http://www.sparkminute.com/2009/02/24/how-to-develop-an-oil-independent-transportation-system-the-shai-agassi-way/ Wed, 25 Feb 2009 00:29:45 +0000 http://www.sparkminute.com/?p=535 That's exactly what Shai Agassi did when he left SAP to become the founder and CEO of a Better Place (site), a company whose goal is to build a scalable transportation system that ends our need for oil dependence. It's not the first story like this that's been told, but it's the first one that people around the world are listening to, responding, and financing. And more importantly, Israel and Denmark have made commitments to deploy Better Place's network of electric battery exchanging stations nationwide. It's all part of Agassi's market-based vision of an all electronic vehicle transportation network that's more economical than gas burning vehicles. Agassi spoke this morning at the Jewish Community Federation's Business Leadership Council (BLC) breakfast. He regaled the audience with stories of leaving SAP, of giving back to the past and the future, of getting support from Israeli President Shimon Peres, and how President Clinton unwittingly developed his company's business model.

    Paying a debt to the past and a debt to the future

    Prior to starting Better Place, Shai Agassi was a top executive at SAP and next in line to be CEO. Anyone would be foolish to turn down such a fantastic job, so thought all his colleagues after he repeatedly sent in his resignation. But Agassi felt he had a debt to Israel and a debt to the future. He wanted to tackle bigger problems that could truly make the world a "better place." And not to insult the work and the people at SAP, but Agassi realized that he wasn't going to make the world a "better place" working at SAP. Agassi began thinking about tackling big world issues when he attended an event in which everyone was asked, "How do you make the world a better place by 2020?" His colleagues approached the question as a conversation starter, but Agassi took it seriously. How could he make the world a better place? The biggest issues of the day were saving climate change and peace in the Middle East. Not easy tasks Agassi acknowledged. But Agassi knew where his talents lie. He had the skill to tackle a huge problem by solving each piece and then reintegrating those pieces into a new solution. And the problem he wanted to tackle was, "How do you run an entire country without oil?" It was a problem he felt must be solved, not dictated, because, "If you solve that question with the science we have today and by market forces, not an edict, you could replicate it to every country around the world, and thus you would make it a better place," Agassi said.

    How to develop an oil independent transportation system, the Agassi way

    While working at SAP and spending time with his kids, Agassi would spend late nights researching the market for oil and alternatives. Initially, he thought the solution would be with biofuels and ethanol. Then he switched his mind and thought the solution would be hydrogen. That was until he realized hydrogen was the worst way to send electrons to the engine-a problem that wasn't going to get any better. Agassi then saw the potential of the electric car. But he realized that in its current form electric cars lacked convenience (range only 100 miles before recharge) and were very expensive (electric cars were usually a $10K premium). Plus, he needed to make sure running these cars cost less than gas powered vehicles. Throughout all of Agassi's research, he realized that this solution had to be driven by market interests. Past incarnations of oil alternative vehicles couldn't move markets or cause entire countries to adopt. A market force is economic. You can't base a business model on the public's eagerness to lower greenhouse gas emissions.

    Get some money and a manufacturer, and we'll give you a country

    President of Israel Shimon Peres got wind of Agassi's venture and brought him in to talk with every minister in the government and every industrialist family. Within two weeks, Israel was sold, but they weren't going to finance Agassi's mission. Peres said, go find $200 million from a venture capitalist and a top car manufacturer that will make a million of these electric cars and we'll give you a country to build out your network. At the time Agassi was still at SAP and he didn't have the money or a car company. It was hard for him to even think about leaving his job to which Peres said, "It must be such an important job that you wouldn't save your country or wouldn't save your world." With no money or a car manufacturer, Agassi left SAP realizing he could pull it off because of his passion to make the world a better place and one huge asset, the support of Israeli President Peres.

    No hybrids. They're like mermaids.

    With Israel as the first country on board, Agassi immediately sought out financing and a car manufacturer. He contemplated hybrids to which the Vice Chairman of Renault-Nissan disagreed: "Hybrids are like Mermaids. You want a fish, you get a woman. You want a woman, you get a fish." Renault was convinced the solution had to be all electric and they became the first car manufacturer to come on board. The initial biggest financier thanked Agassi for coming to him first. This financier already had tons of money in oil refineries and by giving him a head start over his competitors, it would give him some time to sell off his refineries. To build greater incentives on the electric cars, both Israel and Denmark created huge taxation inequities between electric and gas-powered vehicles. Israel put a 72% tax on gasoline cars while non-gasoline cars were only taxed 10%. Simultaneously, Denmark put a whopping 180% tax on gasoline cars yet 0% tax for non-gasoline cars. That meant a base level electric car in Denmark would cost only $20K and a gas-powered one would cost $56k. Agassi joked, "It's kind of an IQ test and if you fail it they want you to move to Germany."

    President Bill Clinton unwittingly develops Better Place's business model

    Last year, Agassi had a conversation with President Bill Clinton about what he was trying to do with his company. Impressed, Clinton gave Agassi a backhanded compliment, "Shai, you're solving the right problem in the wrong time frame." President Clinton went on to explain that the average Joe in America won't go into a car dealership and accept that you need to pay an extra $10,000 for his car today because over 12 years it'll pay itself off. In fact, only a small percentage of people buy new cars at dealerships. Instead, most people buy nine year old cars and then they run them into the ground. And when they're done with that car they buy another nine year old car.
    Interview with Shai Agassi
    Interview with Shai Agassi
    So Agassi asked the President the obvious question, "How do you make money?" Clinton threw the question right back at him with the response, "I don't know, you're the smart guy."
    (Check out my one-on-one interview with Shai Agassi where he talks about that conversation with President Clinton.)
    Agassi was forced to be the smart guy and figure it out, and he did. But he still credits President Clinton for being the inspiration for his company's business model.

    Sell miles like minutes

    The answer to Better Place's success is all in our pockets, said Agassi. The business model for mobile phones and the compatible telecommunications network can be adapted to electric cars and Better Place's transportation network. In both cases you pay for the service which is priced at a level that can subsidize the device. With Agassi's auto service model, consumers purchase their miles for their electric cars like we buy minutes for our cell phones. But the trick for Agassi's team is to be able to price the miles so that it costs the same or it's cheaper than gasoline, while also being able to sell the car for free or close to free? On the energy side, Better Place's two main costs are the creation of clean electrons (all energy not made from fossil fuels is renewable) and the depreciation of the battery. He calculated the cost to that was eight cents a mile which translates to about $1.50 a gallon. Cheap here, but in Europe, Agassi said it's incredible. After an explanation of the extreme pricing mechanisms for oil in Europe, Agassi said, "We're not just cheaper than oil, we're cheaper than free oil."

    All electric transportation network coming to the Bay Area soon

    We'll soon see a solution here in the Bay Area as Agassi admitted to meeting with San Francisco Mayor Gavin Newsom. When Newsom heard Agassi's plan he immediately said, sign San Francisco up. To which Agassi had to explain that the city of San Francisco is far too small for Better Place's transportation network. "I do entire countries," said Agassi, "You're not running a state." "Just you wait," responded Newsom. Realizing that "Governor" Newsom may be a way off, the Mayor called out to nearby mayors of cities such as Oakland and Palo Alto expressing his desire to make Agassi's all electric transportation network a reality in the Bay Area. They're all on board, said Agassi. In closing, Agassi mentioned how honored he was to follow Richard N. Goldman the prize winner for the 2009 Business Leadership award. He then apologized to the audience, "Didn't think you were going to get a car salesman for the gala."]]>
    535 2009-02-24 20:29:45 2009-02-25 00:29:45 open open how-to-develop-an-oil-independent-transportation-system-the-shai-agassi-way publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235627235 _edit_last 1 66120 http://portablegreenhousesite.info/story.php?id=8348 76.73.72.164 2009-06-01 06:24:01 2009-06-01 10:24:01 1 pingback 0 0
    VIDEO: President Bill Clinton unwittingly develops Shai Agassi's business model http://www.sparkminute.com/2009/02/24/video-president-bill-clinton-unwittingly-develops-better-places-business-model/ Wed, 25 Feb 2009 00:31:34 +0000 http://www.sparkminute.com/?p=536 Shai Agassi, founder and CEO of a Better Place (site), has become an international rage with his company's development and vision to create an oil independent transportation network. While so much has been written and said about Agassi and his company, I wanted to know what he's learned over the past year from others that have helped him in the development of his company. He admitted that the most revealing conversation he's had over the past year was with President Bill Clinton to whom Agassi credits for developing Better Place's business model. Make sure you also read my write up on Agassi's full presentation, "How to develop an oil independent transportation system, the Shai Agassi way." ]]> 536 2009-02-24 20:31:34 2009-02-25 00:31:34 open open video-president-bill-clinton-unwittingly-develops-better-places-business-model publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235522592 _edit_last 1 48382 steve@securitydreamer.com http://www.securitydreamer.com 173.9.234.142 2009-03-07 23:57:19 2009-03-08 03:57:19 1 0 0 Products I love and actually use - RoboForm2Go http://www.sparkminute.com/2009/03/01/products-i-love-and-actually-use-roboform2go/ Sun, 01 Mar 2009 20:01:33 +0000 http://www.sparkminute.com/?p=537 The bane of having hundreds of user IDs and passwords I've got hundreds of accounts on various sites all over the Internet. I could use one password for all of them, or get a password memorization program. Password memorization programs are not new. In fact, IE has password memorization built in and you can get plugins for Firefox that will memorize and generate strong passwords for you. The problem with those solutions is they're computer and browser specific. If you use different computers and different browsers, you need to sync up or use only one computer and browser. A royal pain the butt that will become more of a nuisance than just memorizing passwords. Prior to getting a password memorization program I would often hesitate before signing up for another service because I'd think, "Uggh, not another password to remember." I'd eventually cave in and end up using the same weak password I use for non critical sites (critical being anything where there's money being transferred or tons of personal information and data). To increase the memorization complexity, sometimes the standard username I like to use isn't available and then I have to use my second or third choice. The real annoyance comes when I come back to the site and have to remember which combination of username and password I used. After a bunch of tries I get it, or there are cases I don't know if I ever signed up for this service and then I have to click the "forgot password" link where the site sends me my password or a new "reset" password and I have to generate a whole new password all over again. Years ago I discovered RoboForm2Go (at the time it was called Pass2Go) and my experience with user IDs and passwords has become completely painless and it's saved me an enormous amount of time.

    Password memorization wherever you go with RoboForm2Go

    I love Roboform2Go and I actually use it. Roboform2Go Here's how it works. RoboForm2Go is a password memorization program that can be installed on any USB drive. You stick the drive into any Windows based computer and it launches automatically (or manually if you specify). The program then runs in the background and pops up whenever you go to a site and fill out a username and ID. The resultant pop up window asks you if you'd like to save the username and password to RoboForm. You confirm and it saves the site's login page and along with your user ID and password. It's a one time process and the information is encrypted. Only you can reveal it and all the other sites/IDs/passwords with one giant master password you use to access RoboForm. That means you only need to reemember one password. RoboForm memorizes all the others for you. Next time you want to go to a site that RoboForm2Go memorized, you simply go to the RoboForm drop down menu which appears as a toolbar in your browser, and select the site as if you were selecting one of your bookmarks or favorites. It goes to the site, fills out your user ID and password, and you're logged in. Some of you who don't use a password memorization program are probably clicking the option "remember my login information" for each individual site. This saves your ID and password information in cookies. The danger of this move is it won't "remember your login information" on another computer, and if someone steals your computer all those accounts are now compromised and long forgotten. What I love about RoboForm is I can take my user IDs and passwords to any computer. I work on two computers at home, and sometimes if I'm travelling and don't want to take my computer but have access to accounts I can just take my USB key. Also, if you use RoboForm2Go on another computer, as soon as you  pull the key out all the user IDs and passwords are erased. No information is stored in cookies or anywhere else on that computer. If I accidentally lose the USB key, it's useless to anyone who doesn't know my master password. Also, I can backup all the encrypted information so if I do lose the key I can simply upload all the ID/password data to another key and be good to go. Plus, RoboForm2Go gives you the option to make a file and print out all your user IDs and passwords.

    Here's what RoboForm2Go eliminates

    • Constantly retyping what user ID/password combination you used for a site because you can't remember.
    • Not locked to any one computer or browser that has all my user IDs and passwords memorized.
    • No fear of signing up for another service because it'll be yet another user ID and password you'll have to remember.
    • No need to use the same password for everything (which is not good security) because it's not possible to remember all those passwords.
    • Not remembering which sites you actually have an account on.
    • Having to go back to your "home/office computer" because that's where all your account information is.
    • Manually filling out forms of your name, address, phone number, etc. Automatic form filling is another feature of RoboForm2Go
    RoboForm2Go is a product I use every single day and I love it. I highly recommend it. It only costs $40 for the pro version (unlimited user IDs), and it's completely worth it. Check out my second installment of "Products I love and actually use," Microsoft OneNote.]]>
    537 2009-03-01 16:01:33 2009-03-01 20:01:33 open open products-i-love-and-actually-use-roboform2go publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236462738 _edit_last 1 70112 http://brettmbell.com/?p=674 72.167.232.198 2010-03-24 21:21:24 2010-03-25 01:21:24 1 pingback 0 0
    A major evolution in computing: Samsung's 256 GB solid state drive http://www.sparkminute.com/2009/03/01/a-major-evolution-in-computing-samsungs-256-gb-solid-state-drive/ Sun, 01 Mar 2009 22:40:58 +0000 http://www.sparkminute.com/?p=538 Samsung 256 GB SSDI don't normally get into hyper geeky subjects on the Spark Minute, but the release of Samsung's 256 GB solid state drive (SSD) or flash drive is a very big deal. Given the big jump in capacity, it's going to significantly change computing to be lighter, faster, more reliable, and last longer.

    All hard drives fail

    The question with all hard drive failures is an issue of when. And if you were going to bet on which item in your computer was going to go first, most of us would put our money on the hard drive. The rest of you would choose the fan. Hard drives are most often the top hardware fail point of any system. That's because outside of the fan, it's the most critical device that still has moving parts. According to Samsung, its drive could conceivably last 100 years. Seagate and Western Digital can't say that about their drives. Their hard drive warranties max out at five years.

    Flash drives big enough for computing

    We have all used flash/USB drives before. But their limited capacity meant we only considered them a convenient device to store data, and not to actually use for computing. That's until we saw a flurry of Netbooks and the Mac Air, both of which use flash drives. The TV I have at home I've had for more than 15 years. During that time I've bought about six computers because the parts kept breaking or I needed to upgrade because new processing power, disk space, and memory afforded me all new computing capabilities.

    Majority of software can still run on the lowest end computer

    Today, the fact that the overwhelming majority of software can be run on even the least powered machine being sold, means that processing power no longer provides the leaps in computing capability it once did. You don't have to upgrade to a faster machine just so you can run a new application. In fact, even the weakest machine can handle video editing which is one of the most memory and processing intensive tasks you can do on a computer. The only reason to really upgrade your computer is because of the hard drive. In that case, you can just get an external one.

    Reliable systems have no moving parts

    If you want a piece of technology that's going to last you more than three years, you're going to need a more reliable system. And a system that has little to no moving parts will last longer than one that does have moving parts, like a hard drive. The introduction of Samsung's 256 GB SSD, large enough for most everyone's computing needs. The previous SSD with the largest capacity was Intel's X-25M with 80 GB of storage space. With 256 GB it makes the possibility for long term, faster, more durable, and reliable computing possible. This could usher in the era of all computers having SSDs. No need to get a specialized "Netbook" or "Mac Air." The estimated price of $500 for the Samsung drive is more than four times the cost of a comparable hard drive, but it provides so many other benefits that a $400 premium would be worth it.

    The benefits of Samsung's 256 GB SSD

    Here's a summary rundown of the benefits of Samsung's SSD as compared to a comparable HD.
    • It's much lighter. Only 2.8 oz. No need for spinning metal plates.
    • It'll last longer, a lot longer. I wouldn't rely on a hard drive much longer than six years of continued use. Samsung claims that even with heavy use, its drive would last more than 100 years.
    • It's much faster. No need to physically move plates and read heads.
    • Faster boot up time with Samsung's SSD. A full complete boot up only takes 25 seconds.
    • SSD's in general are more reliable than HDs. As mentioned before, no moving parts.
    • SSD's can take greater impact. You can knock around a computer with an SSD a lot more than you can with a computer with a spinning HD.
    For those geeks who want to see all the hardcore numbers of Samsung's 256 GB SSD vs. other SSD's and hard drives, check out Computerworld's complete review, test, and analysis.]]>
    538 2009-03-01 18:40:58 2009-03-01 22:40:58 open open a-major-evolution-in-computing-samsungs-256-gb-solid-state-drive publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235947259 _edit_last 1
    Your Facebook network is filled with people you don't talk to http://www.sparkminute.com/2009/03/01/your-facebook-network-is-filled-with-people-you-dont-talk-to/ Sun, 01 Mar 2009 23:07:15 +0000 http://www.sparkminute.com/?p=539 Dunbar's number of 150 which is the cognitive limit of the number of people we can actually remain social relationships. Here's the data from Marlow (source: insidefacebook.com from an Economist article): The average male Facebook user with 120 friends:
    • Actual friends: 4
    • Maintains communications: 7
    The average female Facebook user with 120 friends:
    • Actual friends: 6
    • Maintains communications: 10
    The average male Facebook user with 500 friends:
    • Actual friends: 10
    • Maintains communications: 17
    The average female Facebook user with 500 friends:
    • Actual friends: 16
    • Maintains communications: 26
    Interesting to see that a four fold increase in friends doesn't increase in a four fold increase in actual friends or just maintaining communications. Lee Rainie, director of the Pew Internet & American Life Project, digests the numbers. She said it's not that these people are "networking" but rather "broadcasting their lives to an outer tier of acquaintances who aren't necessarily inside the Dunbar circle."]]>
    539 2009-03-01 19:07:15 2009-03-01 23:07:15 open open your-facebook-network-is-filled-with-people-you-dont-talk-to publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236206024 _edit_last 1 47743 david@davidspark.com http:// 76.220.110.66 2009-03-04 18:35:48 2009-03-04 22:35:48 1 0 1 47741 anonymous@gmail.com 74.85.6.54 2009-03-04 18:31:02 2009-03-04 22:31:02 1 0 0 47747 anonymous@gmail.com 74.85.6.54 2009-03-04 18:56:01 2009-03-04 22:56:01 1 0 0 47748 david@davidspark.com http:// 76.220.110.66 2009-03-04 19:00:21 2009-03-04 23:00:21 1 0 1 48847 sonke@lpip.com 60.242.201.117 2009-03-11 02:57:55 2009-03-11 06:57:55 1 0 0 47709 david@davidspark.com http:// 67.160.237.168 2009-03-04 16:06:17 2009-03-04 20:06:17 1 0 1 47705 highlandcomm@gmail.com http://hightalk.wordpress.com/ 72.93.195.240 2009-03-04 15:43:49 2009-03-04 19:43:49 1 0 0
    A military camp in China for Internet addicts http://www.sparkminute.com/2009/03/01/a-military-camp-in-china-for-internet-addicts/ Sun, 01 Mar 2009 23:43:47 +0000 http://www.sparkminute.com/?p=540 Time Magazine's great story about Internet addiction and props to my friend Patrick Mauro, sports radio host, for bringing this story to my attention.]]> 540 2009-03-01 19:43:47 2009-03-01 23:43:47 open open a-military-camp-in-china-for-internet-addicts publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1235951027 _edit_last 1 Spark Minutes on the air for the week of 3/2/09 http://www.sparkminute.com/2009/03/04/spark-minutes-on-the-air-for-the-week-of-3209/ Wed, 04 Mar 2009 05:21:39 +0000 http://www.sparkminute.com/?p=541 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 3/2/09.

    ]]>
    541 2009-03-04 01:21:39 2009-03-04 05:21:39 open open spark-minutes-on-the-air-for-the-week-of-3209 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236144099 _edit_last 1
    The A-Team for Social Media? http://www.sparkminute.com/2009/03/05/the-a-team-for-social-media/ Thu, 05 Mar 2009 07:57:19 +0000 http://www.sparkminute.com/?p=542 socialmedia.bizThis week I officially joined forces with socialmedia.biz, J.D. Lasica's long running blog about social media. He's opened up his blog to include other social media luminaries and I'm honored that he selected me to participate. J.D. invited us all in as we each provide a different expertise when developing a comprehensive social media strategy. As J.D. explained, "The site will serve both as a daily publication providing news and analysis of Web 2.0 trends and as a means of gaining access to some of the most recognized names in social media for consulting." Those members joining me to provide insight on socialmedia.biz include:
    • Chris Abraham, co-founder and principal of Abraham Harrison, an international consulting group that specializes in online word-of-mouth/conversation marketing and online business and technology strategy advising.
    • Deltina Hay, owner of Dalton Publishing, founder of the social media Website service PlumbSocial.com and author of the upcoming book, "A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web."
    • Christopher S. Rollyson, a pioneer in corporate innovation, strategy and transformation for 20 years who has had a leading role in launching such game-changing offerings as Java with Sun and e-business strategy with PricewaterhouseCoopers Management Consulting.
    • Ayelet Noff, founder of Blonde 2.0, a consulting firm specializing in helping brands understand how to use social media tools such as blogs, social networks and social software to launch conversational marketing campaigns and create brand awareness.
    • J.D. Lasica, one of the earliest social media strategists, who founded Ourmedia.org, the first video hosting site, wrote the book "Darknet" about emerging media and was one of the first 50,000 bloggers on the planet.
    • Joanna Lord, co-founder and CMO of TheOnlineBeat.com, a resource for online job searchers and an expert in online marketing and social networking.
    Could this be the A-Team of social media? If so, I'd like to be the guy who sticks the unlit cigar in his mouth (only slightly Freudian) and says, "I love it when a plan comes together."]]>
    542 2009-03-05 03:57:19 2009-03-05 07:57:19 open open the-a-team-for-social-media publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236240296 _edit_last 1 48056 jdlasica@gmail.com http://socialmedia.biz 70.210.187.1 2009-03-06 02:56:37 2009-03-06 06:56:37 1 0 0 48057 david@davidspark.com http:// 67.160.237.168 2009-03-06 02:57:51 2009-03-06 06:57:51 1 0 1 48035 david@davidspark.com http:// 67.160.237.168 2009-03-06 01:00:09 2009-03-06 05:00:09 1 0 1 47927 craig@budgetpulse.com http://www.budgetpulse.com 72.66.60.172 2009-03-05 13:52:16 2009-03-05 17:52:16 1 0 0
    Looking for social media rule breakers http://www.sparkminute.com/2009/03/06/looking-for-social-media-rule-breakers/ Fri, 06 Mar 2009 15:58:35 +0000 http://www.sparkminute.com/?p=543 Are you a successful rule breaker? I'm writing a story for Mashable about people who have broken the "rules" of social media and succeeded. If that's you, please email me your STORY to daspark AT gmail DOT com. What rule did you break and how did you become successful doing it? In your email, please let me know if you want your name and company name and any other identifying info (e.g. Twitter handle) mentioned. Or, if you like, you can stay anonymous. These stories may also appear in other publishing projects. I put a request out on Peter Shankman's HARO (Help a Reporter Out), but I thought I'd also make a request on my own blog.]]> 543 2009-03-06 11:58:35 2009-03-06 15:58:35 open open looking-for-social-media-rule-breakers publish 0 0 post 0 _edit_lock 1236357850 aktt_notify_twitter no _edit_last 1 48149 david@davidspark.com http:// 67.160.237.168 2009-03-06 12:32:29 2009-03-06 16:32:29 1 0 1 48150 james@whatleydude.com http://whatleydude.com 82.108.233.99 2009-03-06 12:33:55 2009-03-06 16:33:55 1 0 0 48147 drunkonlife71@gmail.com http://leodimilo.com/internetmarketingblog/the-social-media-networking-meltdownit-isnt-the-technology-that-matters/ 75.64.151.136 2009-03-06 12:26:17 2009-03-06 16:26:17 1 0 0 48153 david@davidspark.com http:// 67.160.237.168 2009-03-06 12:45:32 2009-03-06 16:45:32 1 0 1 48154 pluwebnews@gmail.com http://pluweb.wordpress.com 70.103.218.226 2009-03-06 12:46:14 2009-03-06 16:46:14 1 0 0 ABC Radio Interview: Have you been "textually" harassed? http://www.sparkminute.com/2009/03/07/have-you-been-textually-harassed/ Sat, 07 Mar 2009 19:22:47 +0000 http://www.sparkminute.com/?p=544 Here's the interview. Stream or download (Time 11:30): [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_TextualHarassment.mp3] I've got some follow up thoughts on this at socialmediz.biz. Please read, "Where do you fall on the digital impatience scale?" This news item is for the Spark Minute week of 3/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 544 2009-03-07 15:22:47 2009-03-07 19:22:47 open open have-you-been-textually-harassed publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236534308 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa_TextualHarassment.mp3 8252640 audio/mpeg Products I love and actually use - OneNote http://www.sparkminute.com/2009/03/07/products-i-love-and-actually-use-onenote/ Sat, 07 Mar 2009 20:37:37 +0000 http://www.sparkminute.com/?p=545 RoboForm2Go, the password memorization program that you install on a USB drive. This week's installment.

    Use Microsoft's OneNote for all your note taking and research

    A word processor is a highly inefficient way to manage all your notes. Prior to adopting Microsoft OneNote, that's what I and probably everyone else did. It's highly inefficient. I've found Microsoft OneNote to be incredibly efficient to take notes, organize projects, and conduct research for articles.

    Microsoft OneNote

    Advantages of OneNote

    First, OneNote provides huge advantages over taking notes with a word processor, such as Microsoft Word, but I've also just found it a great productivity tool. Here's why it's become so useful:
    • No need to start a new file every time you want to write down something.
    • No need to name a file, save it, and place it in a folder somewhere.
    • Great for multi-tasking across multiple projects. All of your note taking and research is available at once. It's not stored in multiple files that you have to keep searching for, opening, saving, and closing.
    • Application opens instantly, unlike other Microsoft applications.
    • Everything is managed logically in folders and tabs. Simply organize what you work on logically. For example, have one folder for clients and maybe another folder for potential clients. Every time one of them calls you on the phone, you can simply jump to that folder and tab, see the past history of notes and continue taking notes.
    • Really really easy to search content. Yes, Windows has a search function that will look across all your files, but it's not nearly as fast and efficient as OneNote is. The search has come in incredibly handy when I think to myself, I remember at one time I talked to someone at that company. I type it in OneNote search and up it pops.
    Honestly, I don't even have the most recent version of OneNote. I'm using I believe the first version, OneNote 2003. I know there are tons of enhancements in OneNote 2007, the most recent version. One of these days I'm sure I'll pick it up and give it a whirl, but for now, I'm very happy with the 2003 version. This news item is for the Spark Minute week of 3/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    545 2009-03-07 16:37:37 2009-03-07 20:37:37 open open products-i-love-and-actually-use-onenote publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236534149 _edit_last 1 48387 don@expand2web.com http://www.expand2web.com/blog 75.18.203.211 2009-03-08 00:42:08 2009-03-08 04:42:08 1 0 0
    Gazaro http://www.sparkminute.com/2009/03/08/find-best-electronics-deals-with-gazaro/gazaroscreenshot/ Sun, 08 Mar 2009 17:34:41 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/gazaroscreenshot.jpg 549 2009-03-08 13:34:41 2009-03-08 17:34:41 open open gazaroscreenshot inherit 546 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/gazaroscreenshot.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/gazaroscreenshot.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:372;s:14:"hwstring_small";s:23:"height='96' width='109'";s:4:"file";s:103:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/gazaroscreenshot.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:28:"gazaroscreenshot-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:28:"gazaroscreenshot-300x262.jpg";s:5:"width";i:300;s:6:"height";i:262;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Find best electronics deals with Gazaro http://www.sparkminute.com/2009/03/08/find-best-electronics-deals-with-gazaro/ Sun, 08 Mar 2009 17:35:35 +0000 http://www.sparkminute.com/?p=546 attracted by sales and coupons. But they're only an attractor. Smart shoppers know that sales and discount coupons are always relative. For example, a coupon for 50 percent off a product that's been previously marked up 100 percent is not a deal. The problem is already knowing that the product had been previously marked up 100 percent, or knowing that there's another company offering only a 10 percent discount that's actually a better deal than the one offering a 50 percent discount? GazaroThat's where Gazaro can help out. Gazaro is smarter than traditional price comparison engines like MySimon. Gazaro actually tracks the history of sales of a product, how often it goes on sale, and of course what others are selling it for. If it rarely goes on sale and this is a great price compared to competitors, Gazaro will give it a very high "deal score" (ranked 1-10). It appears that if you get an eight or above, that's considered a great deal and you should jump on it.

    Currently, Gazaro only works for electronics. You simply tell the application what categories of products you're interested in, and Gazaro will let you know what's hot right now. If you don't want to buy now, Gazaro will continue to track categories of products or  specific products for you and send you alerts pretty much anywhere you want (e.g. Twitter, email, RSS). For more information, ReadWriteWeb has a more detailed write up, along with some other companies that presented at DEMO this year. This news item is for the Spark Minute week of 3/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    546 2009-03-08 13:35:35 2009-03-08 17:35:35 open open find-best-electronics-deals-with-gazaro publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236533978 _edit_last 1 48469 mweeks@eyetmedia.com http://www.eyetmedia.com 76.14.50.209 2009-03-08 15:21:53 2009-03-08 19:21:53 1 0 0 48598 craig@budgetpulse.com http://www.budgetpulse.com 72.83.173.240 2009-03-09 12:43:39 2009-03-09 16:43:39 1 0 0 48604 david@davidspark.com http:// 67.160.237.168 2009-03-09 14:58:40 2009-03-09 18:58:40 1 0 1 70069 http://www.sparkminute.com/2010/02/23/how-to-find-and-be-alerted-to-great-deals-online/ 65.38.178.7 2010-02-23 02:18:04 2010-02-23 06:18:04 1 pingback 0 0
    The market for used games, online and offline http://www.sparkminute.com/2009/03/08/the-market-for-used-games-online-and-offline/ Sun, 08 Mar 2009 18:12:12 +0000 http://www.sparkminute.com/?p=548 GameStopYou remember when your local video store made all of its money off of late fees? And then Netflix and video on demand came around and all that money washed up. It was fun while it lasted, but now that money is gone. The rise and fall of the video rental store could be a map of success and failure for GameStop's market for used video games. That's what the market thinks as the company's stock tumbled after Best Buy, Toys 'R' Us, and Amazon announced they're all entering the used video game market. Up until now, GameStop more or less cornered this market. Bring your old video games you don't like playing anymore and we'll give you a new one or another used one. It was a very lucrative business for GameStop as 44 percent of its gross profits came from the buying and selling of used games. GameStop isn't deterred by the announcements by competitors. They're banking on its relationships with customers and that people want instant gratification. Amazon's model is to give customers the option to trade in used games for store credit to buy anything. I think Amazon will be hugely successful. Many of us just give our games away to Goodwill or try to sell them at garage sales. And I believe we are willing to wait. I've traded in books to a local book store in my area, Green Apple Books, and I've got about $40 credit I've yet to use. Yes, in some cases people want instant gratification, but in other cases we can wait. And with the multitude of options of ways we can entertain ourselves, I think most of us are willing to wait for a game as we amuse ourselves with all the other games, movies, and on demand movies we have access to. Good Morning Silicon Valley has a great write up that I highly recommend. This news item is for the Spark Minute week of 3/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 548 2009-03-08 14:12:12 2009-03-08 18:12:12 open open the-market-for-used-games-online-and-offline publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236535932 _edit_last 1 70024 peter.wensil@gmail.com 122.173.70.223 2010-01-30 04:51:45 2010-01-30 09:51:45 http://www.nintendosforsale.com/]]> 1 0 0 The number one spot for prostitution: Nevada or Craigslist? http://www.sparkminute.com/2009/03/08/the-number-one-spot-for-prostitution-nevada-or-craigslist/ Sun, 08 Mar 2009 18:57:50 +0000 http://www.sparkminute.com/?p=547 Craigslist there is no need for pimps," said a 35 year old sex worker in San Francisco. Chicago Cook County Sheriff Tom Dart agrees with her and is accusing Craigslist as being one of the largest sources of prostitution in the country. His office claims that Craigslist's erotic section is making it easier for pimps and prostitutes to market themselves and evade the police. First Craigslist takes all the classified dollars from local newspapers, and now they're taking hookers and pimps from our red light district. Is there no end to the menace of Craigslist? Honestly, I don't know what Chicago's Dart is complaining about. There's lots of evidence of Craigslist actually helping law enforcement catch criminals and I can't think of an easier way to catch them than through a computer. They're posting up there, just create a fake profile connect, and arrest them - prostitutes, pimps, or Johns. Check out CNET's long history covering this story. This news item is for the Spark Minute week of 3/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 547 2009-03-08 14:57:50 2009-03-08 18:57:50 open open the-number-one-spot-for-prostitution-nevada-or-craigslist publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236538670 _edit_last 1 49058 alandowney@yahoo.com 173.8.173.141 2009-03-11 20:05:03 2009-03-12 00:05:03 1 0 0 49257 moorestan@yahoo.com 98.207.113.79 2009-03-12 15:36:22 2009-03-12 19:36:22 1 0 0 48984 gcp@gcpeters.com 69.126.90.58 2009-03-11 13:32:12 2009-03-11 17:32:12 1 0 0 Spark Minutes on the air for the week of 3/9/09 http://www.sparkminute.com/2009/03/08/spark-minutes-on-the-air-for-the-week-of-3909/ Sun, 08 Mar 2009 19:00:12 +0000 http://www.sparkminute.com/?p=550 Green 960 or 910 KNEW in San Francisco, you’ve found the summary of all the follow up information and reports you heard on air for the week of 3/9/09. ]]> 550 2009-03-08 15:00:12 2009-03-08 19:00:12 open open spark-minutes-on-the-air-for-the-week-of-3909 publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236538813 _edit_last 1 Louis C.K. advises technology-obsessed people to stop complaining http://www.sparkminute.com/2009/03/08/louis-ck-advises-technology-obsessed-people-to-stop-complaining/ Mon, 09 Mar 2009 02:26:57 +0000 http://www.sparkminute.com/?p=552 ]]> 552 2009-03-08 22:26:57 2009-03-09 02:26:57 open open louis-ck-advises-technology-obsessed-people-to-stop-complaining publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236565617 _edit_last 1 48780 om@olivermarks.com http://www.stickers4less.com/No%20whining.jpg 64.81.53.225 2009-03-10 19:39:27 2009-03-10 23:39:27 1 0 0 Breaking the rules of social media...and succeeding http://www.sparkminute.com/2009/03/10/breaking-the-rules-of-social-mediaand-succeeding/ Tue, 10 Mar 2009 06:44:27 +0000 http://www.sparkminute.com/?p=555 I wrote an article for Mashable today entitled, "5 People Who Broke the Rules of Social Media and Succeeded." In the piece I sought to interview people who listened to the advice of social media experts, ignored it, and then succeeded doing their own thing. Here are some of the highlights:
    • Becky Blanton ignored direct advice from social media experts, including Seth Godin, yet still won throngs of fans, and through it an all expense trip to Oxford, England and the TED Conference.
    • Mark Horvath is on the verge of being homeless again, but that doesn't stop him from Twittering homeless issues he sees first hand, even though the homeless agency he works for wants him to stop.
    • Pinny Gniwisch was told he couldn't make money on YouTube or get celebrities to appear in his videos without spending big bucks. He ignored them all and invested $1,295 on a YouTube campaign which has already made him $20,000.
    • J.T. O'Donnell wanted to offer meaningful career advice through Twitter. Well respected Twitterers said it couldn't be done. She ignored those naysayers, enticed other experts to join, and got 700 followers in just three days.
    Read the article and let me know what you think. I'm going to be writing a lot more about rule breakers in the future. If you feel that you fall in that category, please ping me at daspark AT gmail DOT com.]]>
    555 2009-03-10 02:44:27 2009-03-10 06:44:27 open open breaking-the-rules-of-social-mediaand-succeeding publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236754202 _edit_last 1
    David Spark on PJTV talking about stimulus package scams http://www.sparkminute.com/2009/03/11/stimulus-package-scams/pjtv_stimuluspackage/ Wed, 11 Mar 2009 05:02:07 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/pjtv_stimuluspackage.jpg 554 2009-03-11 01:02:07 2009-03-11 05:02:07 open open pjtv_stimuluspackage inherit 553 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/pjtv_stimuluspackage.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/pjtv_stimuluspackage.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:258;s:14:"hwstring_small";s:23:"height='77' width='127'";s:4:"file";s:107:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/pjtv_stimuluspackage.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:32:"pjtv_stimuluspackage-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:32:"pjtv_stimuluspackage-300x182.jpg";s:5:"width";i:300;s:6:"height";i:182;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Stimulus package scams http://www.sparkminute.com/2009/03/11/stimulus-package-scams/ Wed, 11 Mar 2009 05:12:02 +0000 http://www.sparkminute.com/?p=553 PJTV and on ABC Radio with Curtis Sliwa to discuss these scams. Watch and listen to the segments to hear more about how these scams work, and how not to get suckered by them. Here's my interview on PJTV (Time: 7 min) David Spark on PJTV talking about stimulus package scams And my interview with Curtis Sliwa on ABC Radio. Stream or download (Time: 14:30). [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_StimulusScams_Post.mp3] ]]> 553 2009-03-11 01:12:02 2009-03-11 05:12:02 open open stimulus-package-scams publish 0 0 post 0 _edit_lock 1236748322 aktt_notify_twitter no _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa_StimulusScams_Post.mp3 10430208 audio/mpeg 69388 gerald_lorbes433@gmail.com http://www.arthritistreatmentlab.com 125.212.49.185 2009-11-11 01:22:48 2009-11-11 05:22:48 1 0 0 Video response to "5 People Who Broke the Rules of Social Media and Succeeded" http://www.sparkminute.com/2009/03/11/video-response-to-5-people-who-broke-the-rules-of-social-media-and-succeeded/ Wed, 11 Mar 2009 23:20:26 +0000 http://www.sparkminute.com/?p=556 5 People Who Broke the Rules of Social Media and Succeeded." There were a ton of kind comments and tweets. Thanks everyone. I just wanted to provide a video response as to why I wrote the article and respond to some of the comments that were made in the article. I look forward to your feedback. For my two part negative PR story, read: And if you are a social media rule breaker or know someone who is, please email me your story to daspark AT gmail DOT com. Thanks.]]> 556 2009-03-11 19:20:26 2009-03-11 23:20:26 open open video-response-to-5-people-who-broke-the-rules-of-social-media-and-succeeded publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1236814417 _edit_last 1 GTD Summit - What were your bad habits? http://www.sparkminute.com/2009/03/16/gtd-summit-what-were-your-bad-habits/ Mon, 16 Mar 2009 06:21:37 +0000 http://www.sparkminute.com/?p=557 GTD Summit in San Francisco last week (3/11/09-3/13/09) and asked everyone what bad habits did they have that they've eradicated thanks to GTD. GTD stands for "Getting Things Done" and it's the name of a book written by David Allen (also interviewed in the video). This was their first conference and people are passionate about this productivity philosophy and it's been life changing for people. Here's the video below, but I highly recommend you watch it HUGE and in HD on the Vimeo site.
    GTD Summit - What were your bad habits? from David Spark on Vimeo.]]>
    557 2009-03-16 02:21:37 2009-03-16 06:21:37 open open gtd-summit-what-were-your-bad-habits publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1237266024 _edit_last 1 51040 gmandelk@earthlink.net 66.167.204.55 2009-03-18 17:14:44 2009-03-18 21:14:44 1 0 0 70017 dan2@gtdagenda.com 92.114.59.154 2010-01-28 07:34:53 2010-01-28 12:34:53
    http://www.Gtdagenda.com

    You can use it to manage your goals, projects and tasks, set next actions and contexts, use checklists, schedules and a calendar.
    A mobile version is available too.]]>
    1 0 0
    67714 fran@ultraverse.com.au http://www.ultraverse.com.au 122.108.142.98 2009-07-28 19:00:59 2009-07-28 23:00:59 1 0 0 70094 dan2@gtdagenda.com 92.114.59.154 2010-01-28 12:34:53 2010-01-28 17:34:53
    http://www.Gtdagenda.com

    You can use it to manage your goals, projects and tasks, set next actions and contexts, use checklists, schedules and a calendar.
    A mobile version is available too.]]>
    1 0 0
    You could have been a Southwest Airlines screenwriter, if you got up early enough http://www.sparkminute.com/2009/03/20/you-could-have-been-a-southwest-airlines-screenwriter-if-you-got-up-early-enough/ Fri, 20 Mar 2009 20:05:00 +0000 http://www.sparkminute.com/?p=559 Southwest Airlines TwitterJoining the world of great or pointless new media collaboration projects, Southwest Airlines announced a contest this morning to write the first Southwest Airlines film (do they even show movies on Southwest flights?). Ever have a good line for a movie, but not the whole movie? Then you're the one they wanted to participate. Because this entire film was written by an audience of Twitterers one tweet at a time. Problem is if you wanted to participate, it's too late. The contest and writing project is already over. It went down from 10am-11am CST and they announced it on their blog at 7:26am. In the blog post, Southwest gives its potential screenwriters the characters and the opening scene of the movie. The audience of Tweeters would then tweet out the script between exactly 10am-11am CST today. Afterwards, some enthusiastic Southwest employees who were never cast in their high school play will then act out the tweet-by-tweet script. Southwest will record the performance on video, and then post it online for everyone to see. They expect it to be up by 5pm today. To entice people to participate, they also made it a contest to win a trip to the Nashville Film Festival. All people who supplied a line of dialogue to the film would automatically be entered into the contest. The winner will be randomly selected and announced at the end of the video. I am eager to see this video, but I have one thing to say to Southwest: Get your shit together. There were SO MANY mistakes on this public relations stunt. Let's review all of them.
    • First, you announced this contest at 7:26am CST and then had the contest at 10:00am CST that day. Give the Internet more than 2.5 hours to get the word out.
    • You're called SouthWEST Airlines. Most of your customers are still asleep when your contest begins (8:00am PST) let alone be awake to hear about it first. Not only that, but most screenwriters live in California as well.
    • They don't make it clear that the contest is TODAY. Doesn't say that anywhere in the blog post. You have to scroll down to the bottom where the PDF of the rules are. In there, you see the contest is happening today. Why didn't they just put that in the blog post?
    • The name of the PDF is entitled BNA Film Festival Conest Rules.pdf (sic)
    • When you have a contest, your legal department is supposed to go over it rigorously. Obviously, that didn't happen here.
    • They said it's for all of the people who are following us on Twitter. And then they don't provide their Twitter ID. In fact, it's nowhere to be found on the Southwest Airlines blog. It's @SouthwestAir, btw.
    • To participate in the contest, all you have to do is write a line of dialogue and include the hashtag, #SWAMovie. Smart idea. But take it one step further and actually provide a link to that hashtag (like this) so people can follow along and actually contribute.
    • Why the hell did they choose the improv game of "Let's have a bunch of people tell a story one line at a time?" Has anyone in the history of watching improv ever seen that actually be funny or interesting?
    I do applaud one effort here. Like the 24 hour film festival concept, Southwest Airlines was looking to create a contest in the morning, run it in the middle of the day, produce the outcome, and then post it online for everyone to see. In the end though, Southwest Airlines will be successful. They were the first to try out this promotional stunt. It will be a silly connected series of unrelated or loosely related lines of dialogue. You'll get as much a laugh out of it as you did with MadLibs. A MadLib was only a minute long. How long will you sit through a tweet-by-tweet screenplay? This news item is for the Spark Minute week of 3/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    559 2009-03-20 16:05:00 2009-03-20 20:05:00 open open you-could-have-been-a-southwest-airlines-screenwriter-if-you-got-up-early-enough publish 0 0 post 0 _edit_lock 1237587019 _edit_last 1 aktt_notify_twitter no 51757 david@davidspark.com http:// 67.169.101.123 2009-03-21 02:45:58 2009-03-21 06:45:58 1 0 1 51709 nick@hotmail.com 75.117.192.151 2009-03-20 21:43:30 2009-03-21 01:43:30 1 0 0 51636 agroves@gmail.com http://alisongroves.net 75.145.54.114 2009-03-20 17:11:44 2009-03-20 21:11:44 1 0 0 52111 Steve.Heaser@wnco.com http://Blogsouthwest.com 166.188.68.245 2009-03-21 22:59:00 2009-03-22 02:59:00 1 0 0 51637 david@davidspark.com http:// 67.169.101.123 2009-03-20 17:24:09 2009-03-20 21:24:09 1 0 1
    Technologies to correct our mistakes http://www.sparkminute.com/2009/03/20/technologies-to-correct-our-mistakes/ Fri, 20 Mar 2009 22:09:30 +0000 http://www.sparkminute.com/?p=560 Mail Goggles - For late night emailing, this product requires you to solve a few math problems before you send out a late night email you wish you hadn't send. Turns on late at night when you may have had a few too many to drink. Undo Send - Like the delay for profanity on TV and radio stations, Undo Send is a five-second send delay function in Google which allows you to stop the sending of an email when you realize you made a mistake at the moment you hit the send button. Forgotten attachment editor - Ever say, "Please see the attached file," and then forget to attach the file? We all have. And to prevent that mistake, turn this Gmail function on and it will remind you to attach the file if you say something like, "See the attached file" in your email and you didn't actually attach a file. FilterKeys - A function in Windows XP where you can prevent Windows from accepting repeated key strokes if you hold down a key too long. Spell checker - I know we can all thank Microsoft Word for including spell checker, especially as we're writing. But did you know that Firefox also has spell checking as well? Just like with Microsoft Word, Firefox underlines the incorrectly spelled word and you can right-click on it to pick a suggested correct one. I'm looking for lots and lots of recommendations. This is all I could initially find. If you've got some tips, please let me and my readers know. Thanks! This news item is for the Spark Minute week of 3/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 560 2009-03-20 18:09:30 2009-03-20 22:09:30 open open technologies-to-correct-our-mistakes publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1237587096 _edit_last 1 51978 alan.ralph@gmail.com 86.26.218.111 2009-03-21 16:49:07 2009-03-21 20:49:07 1 0 0 Learn how to talk like William Shatner http://www.sparkminute.com/2009/03/22/learn-how-to-talk-like-william-shatner/ Sun, 22 Mar 2009 21:14:19 +0000 http://www.sparkminute.com/?p=562 share one with Maurice as a video comment on YouTube. ]]> 562 2009-03-22 17:14:19 2009-03-22 21:14:19 open open learn-how-to-talk-like-william-shatner publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1237756802 _edit_last 1 Tools to get your career started again http://www.sparkminute.com/2009/03/22/tools-to-get-your-career-started-again/ Mon, 23 Mar 2009 00:07:01 +0000 http://www.sparkminute.com/?p=561 Job searches - If you just got laid off, chances are you're obsessing and constantly scanning the job search sites. Make sure you're always scanning Craigslist, Indeed, SimplyHired, and Jobster.com. Once you do a relevant search for what you're looking for, sign up for the email alerts or subscribe to the RSS feed based on that search. Get your resume on the short list - We all know our chances of getting an interview are increased dramatically if we get an inside referral. That's where most of us take advantage of LinkedIn to see if any of our friends or our friends' friends work at the company that's got the job opening you want. LinkedIn makes its messaging tool available to forward your request. I say ignore it. I've had so many LinkedIn messages get blocked by email spam, and not everyone checks their LinkedIn account or has their LinkedIn messages forward to their mail account. Instead, just use LinkedIn for supplying the knowledge, and then contact your friend via phone or email and ask if they can make an introduction. In this economic climate, everyone is willing to help everyone out. How to meet the RIGHT people - In person networking can be really difficult, especially if you're an introvert. Ever walk into a business mixer where you don't know anyone? That can be really scary. Don't let it happen to you again. If you're going to an event where you know you might not know anybody, don't chance it. Call the organization up first and say you're interested in joining the organization and you're planning on coming to their event that night (even if you have no plans ever joining, say you're interested). Ask them who will be at the event that you should talk to. They'll be happy to let you know what group reps will be there. Now when you go to the event you'll be armed with a name or many names. And those people will probably know the most people at the event, and more importantly they'll know the most valuable and connected people at the event. Let them know what you're looking for and they'll be happy to make the introduction. For more tips like this, read "Break Out of Your Shell," an eWEEK article about networking for jobs that I wrote seven years ago which is sadly relevant again now. Get your portfolio together, today - How often have you talked with a designer who said, "Uggh, I just have to get my portfolio together." No more excuses, do it. Coroflot has a presentation space for all kinds of designers to upload and present their portfolios online. It's also a job search site for designers as is Krop. Do what you do best, hire others for the grunt work - Don't fall into the trap of thinking only you can do all the work. If there's a ton of grunt work you have to do like inputting names or searching for information, put a list of those tasks together and hire someone to do it for you using a service like oDesk, which is a remote workforce marketplace. This is the basic philosophy of Tim Ferriss' "Four Hour Work Week." How to launch your freelance career smartly - When I first started freelancing I made tons of rookie mistakes, taking forever to figure out how to do business right. I was constantly trying to get paid what I was worth, learning how to write contracts, and deal with all the other business issues that I knew absolutely nothing about. If you're a freelancer, or are starting a freelance career, you must put Freelance Switch on your business reading list. This site offers tons of great advice for all types of freelancers. And if you're looking to get hired, try Get A Freelancer and read Dan Fost's recent NY Times article about turning to freelancing during hard times. Are my skills in demand? - Another freelance marketplace, Elance.com, has put together a list of the most demanded skills for 2009. Take a look at the list and price yourself accordingly. Take advantage of LinkedIn - Honestly, I don't use LinkedIn to its full capability. Last year Guy Kawasaki wrote a great post about LinkedIn power tips. Looks like he's updated it. He offers some great advice for anyone, even seasoned LinkedIn users. This news item is for the Spark Minute week of 3/23/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 561 2009-03-22 20:07:01 2009-03-23 00:07:01 open open tools-to-get-your-career-started-again publish 0 0 post 0 _edit_lock 1237766987 aktt_notify_twitter no _edit_last 1 New Age Media: Are Blogs and YouTube Better for Marketing than the New York Times? http://www.sparkminute.com/2009/03/24/new-age-media-are-blogs-and-youtube-better-for-marketing-than-the-new-york-times/ Tue, 24 Mar 2009 23:52:16 +0000 http://www.sparkminute.com/?p=564 By Scott Plamondon, guest blogging for Spark Media Solutions. This article is from an event held by Marketing Transformation Services. It has been cross posted on the Marketing Transformation Services blog. It used to be that a mention in the New York Times would be worth its weight in marketing gold. But is that still true today in this age of blogs, YouTube, and viral marketing? And how many companies understand how to implement these new technologies to productive--and profitable--use? Answering such questions about new age media was the task for an expert panel discussion that met at the Computer History Museum on Tuesday March 24. The panel, sponsored by Marketing Transformation Services--featured: The panel's insights include:
    • Don't outspend your competitors, outsmart them.
    • Videos have suddenly become inexpensive to produce, so add video to every marketing piece you create.
    • Strategy still matters: make sure you have the right marketing and sales strategy to match the times.
    • An effect sales tactic can be to provoke your customers by giving them something to question and think about.
    • In the old days brand managers had total control over their company's messaging. No longer. Customers now create their own messaging about your company. Embracing customers' content is the key to today's brand management.
    • Create a blueprint before you launch your marketing campaigns--otherwise you will waste time and effort and have no way to measure results.
    • Unknown companies need to think about discovery, which is defined as "how do you get yourself on the map."
    • Remember to make it easy for customers to actually buy your product.
    • Look for a distribution channel wave to ride. Example: The presidential campaign.
    • Create lots of different media units--video, newsletter, articles, blogs--from one concept.
    • Take the content that's hidden inside your company and expose it. It's an untapped resource that is highly valuable to customers.
    • Many companies mistakenly put marketing analysis in the IT department. That's a mistake. To succeed, marketing departments must claim ownership over data analytics.
    Challenges:
    • If viral marketing is so effective why wouldn't everyone do it all the time?
    • Building awareness is not enough, you must also generate revenue.
    • Good viral marketing creates something that's related to your brand.
    • Do not be fooled by traffic numbers for traffic's sake.
    • Translating marketing into customers and dollars remains to paramount goal of marketing today
    • For further reading: The Ultimate Question.
    ]]>
    564 2009-03-24 19:52:16 2009-03-24 23:52:16 open open new-age-media-are-blogs-and-youtube-better-for-marketing-than-the-new-york-times publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1237941383 _edit_last 1 53408 craig@budgetpulse.com http://www.budgetpulse.com 72.66.37.140 2009-03-25 10:25:14 2009-03-25 14:25:14 1 0 0 66299 http://cellulitecreamsite.info/story.php?id=11633 69.162.87.5 2009-06-08 22:51:12 2009-06-09 02:51:12 1 pingback 0 0 69992 arronwell@ymail.com http://flynntravel.com/ 202.152.195.10 2010-01-14 04:01:29 2010-01-14 09:01:29 1 0 0
    Marketing and sales, aren't you both going after the same goal? http://www.sparkminute.com/2009/03/24/marketing-and-sales-arent-you-both-going-after-the-same-goal/ Wed, 25 Mar 2009 00:34:17 +0000 http://www.sparkminute.com/?p=565 This article is from an event held by Marketing Transformation Services. The article has been cross posted on the Marketing Transformation Services blog. Is your marketing department supporting the sales department? Is sales feeding back the information from the field to support your marketing? Is there a collaboration loop that's making this all happen? Simply put, is your marketing and sales departments aligned? The expert panel discussion that met at the Computer History Museum on Tuesday, March 24 took these questions to task. The panel, sponsored by Marketing Transformation Services–featured:
    • Lori Granville - VP Marketing Operations, Oracle
    • Heidi Melin - CMO, Polycom
    • Peter Finter - VP Global Market Strategy and Operations, Nortel
    • Nanci Caldwell - Board Director, former EVP/CMO, PeopleSoft
    • Bud Hyler - President, Logical Marketing
    Some of the thoughts addressed during the panel discussion:
    • Understanding the lifecycle of a deal is very powerful because you can introduce different ideas at different points.
    • Shortening the time at each stage of a sales cycle is up to marketing because the sales team is usually waiting for backend processes to finish so they can move to the next stage.
    • When a customer is ready to buy, let them buy.
    • Forget about the purity of the marketing. It's all about the leads and getting the sales.
    • Do sales and marketing agree on how to score and value a lead? If not, start developing transparency. Don't let marketing get away with black box-style lead generation.
    • Is the sales department the customer of marketing? Sales and marketing should be one process. They have the same goal. Don't think of it as two processes.
    • Lots of discussion about the definition of a "qualified lead." Need a real taxonomy of leads from sales and marketing.
    • Sales and marketing are partners to driving revenue for the organization.
    • The average salesperson underperforms the best salesperson by 30% and more. So as a marketing person you should ask yourself, "How can I help the average salesperson close?"
    • 80% of sales materials get thrown away untouched.
    • Address the top reasons your sales staff are stumbling.
    • For the benefit of your sales force, marketing needs to be the owner of the customer.
    • Get away from the tyranny of one. That's the case when a salesperson says, "I was talking to a customer and he said we should do this. Why aren't we doing that?" Don't let that voice move the company. Let marketing own the customer so sales doesn't feel that they must make that statement.
    Got your own thoughts on the alignment of sales and marketing? Do you feel they're sometimes battling against each other, or are you moving like a seamless machine? If so, what did you do and can you share your brilliance with us?]]>
    565 2009-03-24 20:34:17 2009-03-25 00:34:17 open open marketing-and-sales-arent-you-both-going-after-the-same-goal publish 0 0 post 0 _edit_lock 1237941261 _edit_last 1 aktt_notify_twitter no 53329 gmandelk@earthlink.net 68.166.38.134 2009-03-25 03:50:15 2009-03-25 07:50:15 1 0 0
    David Spark on John C. Dvorak's Cranky Geeks http://www.sparkminute.com/2009/03/26/cranky-geeks-email-is-dead-and-what-do-users-of-facebook-know-about-facebook/crankygeeks032509/ Thu, 26 Mar 2009 17:40:24 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/crankygeeks032509.jpg 567 2009-03-26 13:40:24 2009-03-26 17:40:24 open open crankygeeks032509 inherit 566 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/crankygeeks032509.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/crankygeeks032509.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:289;s:14:"hwstring_small";s:23:"height='87' width='127'";s:4:"file";s:104:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/crankygeeks032509.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"crankygeeks032509-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:29:"crankygeeks032509-300x204.jpg";s:5:"width";i:300;s:6:"height";i:204;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Cranky Geeks: Email is dead and what do users of Facebook know about Facebook http://www.sparkminute.com/2009/03/26/cranky-geeks-email-is-dead-and-what-do-users-of-facebook-know-about-facebook/ Thu, 26 Mar 2009 17:44:05 +0000 http://www.sparkminute.com/?p=566 Cranky Geeks this week. We talked about all the normal cranky things like John's article about email being dead, my piece about social media rule breakers, and whether Facebook should listen to its users about interface design. Watch. ]]> 566 2009-03-26 13:44:05 2009-03-26 17:44:05 open open cranky-geeks-email-is-dead-and-what-do-users-of-facebook-know-about-facebook publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1238089445 _edit_last 1 53764 craig@budgetpulse.com http://www.budgetpulse.com 72.66.37.140 2009-03-26 15:09:09 2009-03-26 19:09:09 1 0 0 Facebook redesign and the customer is not always right http://www.sparkminute.com/2009/03/27/facebook-redesign-and-the-customer-is-not-always-right/ Fri, 27 Mar 2009 19:19:45 +0000 http://www.sparkminute.com/?p=568 Listen to me on ABC Radio, The Curtis Sliwa show talking about Facebook's changes. Stream or download (Time: 6:03). [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_FacebookChanges_Edited.mp3] The old maxim in sales, "The customer is always right" does not hold true in technology. Because we're being trained how to use technology by the people who are creating it. And this holds true for user interface design. Yet when someone is introduced to a new technology, like social networks and Facebook, that they never thought they needed before, as soon as they have it they now claim they're an expert on how it should be developed. This is exactly the dilemma that Facebook is dealing with. The overwhelming hatred of the new redesign is forcing the social network to take some action to appease its customers. Most organizations would love to have the problem Facebook is having. To actually get customer feedback. Facebook get tons of it. Many businesses think, "If we only knew what our customers wanted, then we could give it to them." Unlike most businesses, Facebook is a social network where the process of feedback is inherent in the product. Facebook and all other businesses that deal with customer criticism have three options. They could:
    • Cave in to user demands.
    • Play back and force and cave into some demands, but ignore others.
    • Ignore all user comments because you have the vision. Your plan is to bet your customers will see that vision eventually and follow you.
    Mark Zuckerberg, Facebook's CEO, said himself that users can accept change if you roll out that change over time. In this case he didn't listen to his own advice. Users couldn't accept this change because it wasn't rolled out over time. It just arrived. The problem is when you have millions of users (200 million for Facebook by one estimate) can you afford to ignore them? What if only half a percent are complaining? That's the estimate of people who responded to Facebook's redesign. Steve Jobs got away with developing the iPhone without an audience committee because Apple wasn't previously in the mobile phone business. But look at Apple today. Many of the revisions in iPhone 3.0 are the result of customer demands. My feeling is Facebook is going to have to play this like a really good magician. Make users believe they're being listened to, then without their seeing, create something else. A magician tricks us, not giving us what we want, but in the end we're delighted. Here's a list of Facebook's planned changes, according to Chris Cox, Director of Product. This news item is for the Spark Minute week of 3/30/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    568 2009-03-27 15:19:45 2009-03-27 19:19:45 open open facebook-redesign-and-the-customer-is-not-always-right publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1238373367 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa_FacebookChanges_Edited.mp3 4362912 audio/mpeg 54139 craig@budgetpulse.com http://www.budgetpulse.com 72.66.37.140 2009-03-27 16:41:09 2009-03-27 20:41:09 1 0 0 69993 arronwell@ymail.com http://flynntravel.com/ 202.152.195.10 2010-01-14 04:02:16 2010-01-14 09:02:16 1 0 0 57999 gcp@gcpeters.com 69.126.90.58 2009-04-08 14:09:04 2009-04-08 18:09:04 1 0 0
    Alltop http://www.sparkminute.com/2009/03/27/all-the-news-on-your-favorite-subject-alltop/alltoplogo/ Fri, 27 Mar 2009 20:23:10 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/alltoplogo.jpg 571 2009-03-27 16:23:10 2009-03-27 20:23:10 open open alltoplogo inherit 570 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/alltoplogo.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/alltoplogo.jpg _wp_attachment_metadata a:6:{s:5:"width";i:219;s:6:"height";i:93;s:14:"hwstring_small";s:23:"height='54' width='128'";s:4:"file";s:97:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/alltoplogo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:21:"alltoplogo-150x93.jpg";s:5:"width";i:150;s:6:"height";i:93;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} All the news on your favorite subject - Alltop http://www.sparkminute.com/2009/03/27/all-the-news-on-your-favorite-subject-alltop/ Fri, 27 Mar 2009 20:26:22 +0000 http://www.sparkminute.com/?p=570 Google Reader or its companion tool that I wrote about earlier, Feedly. The problem with all these aggregation readers is you actually have to set them up. You need to find the blogs and news feeds that are important in those categories. I remember wasting an entire morning setting one up for NetVibes and now I no longer use that service. Wouldn't it be great if a service did all the aggregation on all the topics for you? So you wouldn't have to waste all your time setting it up? That's exactly what Alltop does. It's an aggregator of blogs and news feeds on different categories. Want to know all the hot news in hockey, hip hop, or mixed martial arts? They've done the legwork for you and found all the important sites. Simply link to those pages and scan all the headlines. They've got categories that are far more business oriented (e.g. insurance), plus local categories such as my town, San Francisco. And like every other feed aggregator they give you an option to create your own channel. But that doesn't interest me. I just like the fact that Alltop has done all the work of searching the top sites in every category for me. This news item is for the Spark Minute week of 3/30/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]> 570 2009-03-27 16:26:22 2009-03-27 20:26:22 open open all-the-news-on-your-favorite-subject-alltop publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1238185582 _edit_last 1 59940 david@davidspark.com http:// 67.169.101.123 2009-04-17 22:49:37 2009-04-18 02:49:37 1 0 1 58230 gcp@gcpeters.com 69.126.90.58 2009-04-09 11:35:34 2009-04-09 15:35:34 1 0 0 Other Inbox http://www.sparkminute.com/2009/03/27/priority-email-for-your-inbox-low-priority-email-for-your-other-inbox/oi_ebay/ Fri, 27 Mar 2009 20:58:05 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/oi_ebay.png 572 2009-03-27 16:58:05 2009-03-27 20:58:05 open open oi_ebay inherit 569 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/oi_ebay.png _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/oi_ebay.png _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:310;s:14:"hwstring_small";s:23:"height='93' width='127'";s:4:"file";s:94:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/oi_ebay.png";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:19:"oi_ebay-150x150.png";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:19:"oi_ebay-300x218.png";s:5:"width";i:300;s:6:"height";i:218;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} oi_ebay http://www.sparkminute.com/2009/03/27/priority-email-for-your-inbox-low-priority-email-for-your-other-inbox/oi_ebay-2/ Fri, 27 Mar 2009 21:00:46 +0000 http://www.sparkminute.com/wp-content/uploads/2009/03/oi_ebay.jpg 573 2009-03-27 17:00:46 2009-03-27 21:00:46 open open oi_ebay-2 inherit 569 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/03/oi_ebay.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/oi_ebay.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:310;s:14:"hwstring_small";s:23:"height='93' width='127'";s:4:"file";s:94:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/03/oi_ebay.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:19:"oi_ebay-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:19:"oi_ebay-300x218.jpg";s:5:"width";i:300;s:6:"height";i:218;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Priority email for your inbox. Low priority email for your Other Inbox. http://www.sparkminute.com/2009/03/27/priority-email-for-your-inbox-low-priority-email-for-your-other-inbox/ Fri, 27 Mar 2009 21:03:49 +0000 http://www.sparkminute.com/?p=569 Other Inbox, a tool that helps you manage all that "other" email, or low priority email. Sign up for the service and point your current mailbox to it. "Other Inbox" will begin sorting your mail.
    • Groups all messages from certain sites into folders automatically. For example, if you're subscribed to a listserv or getting responses from Craigslist.
    • If you need to create a temporary account to sell something, you can create tons of temporary emails.
    • All your messages from Facebook and MySpace will be grouped into their own folders.
    If you've got your email under control (few do), then you don't have a need for this service. But if you've overextended yourself and you still find all this low priority email valuable, then give Other Inbox a spin. Tip of the hat to my friend Harry McCracken over at Technologizer for giving me the heads up on this tool that he saw at SXSW in Austin, TX. This news item is for the Spark Minute week of 3/30/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.]]>
    569 2009-03-27 17:03:49 2009-03-27 21:03:49 open open priority-email-for-your-inbox-low-priority-email-for-your-other-inbox publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1238189570 _edit_last 1
    Sports and Twitter http://www.sparkminute.com/2009/03/30/sports-and-twitter/ Mon, 30 Mar 2009 22:16:45 +0000 http://www.sparkminute.com/?p=574 Patrick MauroSaturday night I was a guest on Sports Overnight America Weekend with Patrick Mauro (blog on USSportsPages.com). Pat's been doing his sports radio show for about 14 years now. We actually met at a dinner party and have been talking radio and media for quite some time. The two of us have been looking for an excuse to get me on the show. I talk tech and he talks sports and my knowledge of sports can fit in a thimble. Patrick found a great story, athletes such as Shaq on Twitter. We talked about the value of the tool for athletes and fans. Take a listen. Stream or download (Time: 12:49) [audio:http://media.libsyn.com/media/davidspark/OnPatMauroShow_TwitterSports.mp3] ]]> 574 2009-03-30 18:16:45 2009-03-30 22:16:45 open open sports-and-twitter publish 0 0 post 0 _edit_lock 1238451899 aktt_notify_twitter no _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/OnPatMauroShow_TwitterSports.mp3 7688403 audio/mpeg John C. Dvorak of Cranky Geeks http://www.sparkminute.com/2009/04/18/cranky-on-social-media-rule-breakers-and-email/crankygeeks040909/ Sat, 18 Apr 2009 21:10:59 +0000 http://www.sparkminute.com/wp-content/uploads/2009/04/crankygeeks040909.jpg 575 2009-04-18 17:10:59 2009-04-18 21:10:59 open open crankygeeks040909 inherit 576 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/04/crankygeeks040909.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/04/crankygeeks040909.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:273;s:14:"hwstring_small";s:23:"height='82' width='127'";s:4:"file";s:104:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/04/crankygeeks040909.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"crankygeeks040909-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:29:"crankygeeks040909-300x192.jpg";s:5:"width";i:300;s:6:"height";i:192;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Cranky on social media rule breakers and email http://www.sparkminute.com/2009/04/18/cranky-on-social-media-rule-breakers-and-email/ Sat, 18 Apr 2009 21:18:49 +0000 http://www.sparkminute.com/?p=576 Cranky Geeks. It was the usual fare of crankiness, but I talked about my Mashable article, "5 People Who Broke the Rules of Social Media and Succeeded" plus we talked about John C. Dvorak's article about why he thinks email is dead. Enjoy the crankiness. John C. Dvorak of Cranky Geeks We actually recorded the episode a couple of weeks ahead because both myself and Sebastian Rupley went on vacation.]]> 576 2009-04-18 17:18:49 2009-04-18 21:18:49 open open cranky-on-social-media-rule-breakers-and-email publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1240089529 _edit_last 1 VIDEO: The need for PR firms to get personal http://www.sparkminute.com/2009/04/18/video-the-need-for-pr-firms-to-get-personal/ Sat, 18 Apr 2009 21:35:45 +0000 http://www.sparkminute.com/?p=577 Perkett PR interviewed me about an article I wrote about a bad PR experience. Here's the two part story that was the source of the interview: There was lots of conversation about this story in the PR world because pretty much any negative story about PR reps hurts the entire industry. But I have lots of great relationships with PR reps including Fred Han who interviewed me. The PR firm in the offending story, whom I chose not to name, has no relationship with me. What's odd is even though I reached out personally and was very kind and willing to reboot the relationship, the offending PR firm has since made no effort to reach out to me or talk to me. Here's Fred's interview with me talking about how PR firms need to connect with journalists. ]]> 577 2009-04-18 17:35:45 2009-04-18 21:35:45 open open video-the-need-for-pr-firms-to-get-personal publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1240090843 _edit_last 1 Cranky Geeks 04-22-09 http://www.sparkminute.com/2009/04/23/cranky-on-adtech-and-pirates/crankygeeks042209/ Thu, 23 Apr 2009 19:48:00 +0000 http://www.sparkminute.com/wp-content/uploads/2009/04/crankygeeks042209.jpg 582 2009-04-23 15:48:00 2009-04-23 19:48:00 open open crankygeeks042209 inherit 583 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/04/crankygeeks042209.jpg _wp_attached_file /usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/04/crankygeeks042209.jpg _wp_attachment_metadata a:6:{s:5:"width";i:425;s:6:"height";i:273;s:14:"hwstring_small";s:23:"height='82' width='127'";s:4:"file";s:104:"/usr/local/pem/vhosts/883/webspace/httpdocs/sparkminute/wp-content/uploads/2009/04/crankygeeks042209.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"crankygeeks042209-150x150.jpg";s:5:"width";i:150;s:6:"height";i:150;}s:6:"medium";a:3:{s:4:"file";s:29:"crankygeeks042209-300x192.jpg";s:5:"width";i:300;s:6:"height";i:192;}}s:10:"image_meta";a:10:{s:8:"aperture";i:0;s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";i:0;s:9:"copyright";s:0:"";s:12:"focal_length";i:0;s:3:"iso";i:0;s:13:"shutter_speed";i:0;s:5:"title";s:0:"";}} Cranky on ad:tech and pirates http://www.sparkminute.com/2009/04/23/cranky-on-adtech-and-pirates/ Thu, 23 Apr 2009 19:56:18 +0000 http://www.sparkminute.com/?p=583 my recent coverage of ad:tech, the conviction of the guys at the Pirate Bay, and Oprah giving Twitter a major bump. Watch the fun. ]]> 583 2009-04-23 15:56:18 2009-04-23 19:56:18 open open cranky-on-adtech-and-pirates publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1240516578 _edit_last 1 "Jump in My Car" The original and the Hasselhoff version http://www.sparkminute.com/2009/04/23/jump-in-my-car-the-original-and-the-hasselhoff-version/ Fri, 24 Apr 2009 01:30:58 +0000 http://www.sparkminute.com/?p=584 @russ61 for alerting me to the original version of "Jump in My Car" by the Australian pub rock band, The Ted Mulry Gang. The song was originally performed back in 1975. I had mentioned the more recent David Hasselhoff version when I made an appearance on this week's episode of Cranky Geeks with John C. Dvorak. Hasselhoff's "Jump in My Car" is one of the creepiest and worst videos ever made. Unlike the original, Hasselhoff version comes off as a dirty man trying to lure young women into his car. And it's not accidental. That's obviously what he wanted the viewers to think. Here's the original in all its 70s goodness. And here's the Hasselhoff version (2006) in all its intended creepiness. I've been a fan of David Hasselhoff for years for all the right and wrong reasons. When I lived in Chicago in the mid 1990s, I used to do a weekly radio segment, "The Baywatch Report," on a popular station, The Loop.]]> 584 2009-04-23 21:30:58 2009-04-24 01:30:58 open open jump-in-my-car-the-original-and-the-hasselhoff-version publish 0 0 post 0 _edit_last 1 _edit_lock 1240536658 aktt_notify_twitter no 61039 cindyk@allisonparkchurch.com http://apcit.blogspot.com/ 75.149.23.134 2009-04-24 11:25:33 2009-04-24 15:25:33 1 0 0 WABC Radio: Facebook addiction, cybersecurity, and Google Me http://www.sparkminute.com/2009/04/25/wabc-radio-facebook-addiction-cybersecurity-and-google-me/ Sat, 25 Apr 2009 22:24:15 +0000 http://www.sparkminute.com/?p=586 WABC Radio in NYC) and we discussed a mishmash of different tech related issues: cybersecurity, Facebook addiction, and Google Me. (Time: 15:10). Download or stream. [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa042309.mp3] Curtis Sliwa, WABC, NYC -photo by Matt Carman]]> 586 2009-04-25 18:24:15 2009-04-25 22:24:15 open open wabc-radio-facebook-addiction-cybersecurity-and-google-me publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1240698255 _edit_last 1 enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa042309.mp3 10922112 audio/mpeg KQED-Oracle buys Sun Microsystems http://www.sparkminute.com/2009/04/25/kqed-oracle-buys-sun-microsystems/ Sun, 26 Apr 2009 02:30:49 +0000 http://www.sparkminute.com/?p=587 KQED's "This Week in Northern California" where I talked about Oracle purchasing Sun Microsystems for $7.4 billion. For a bigger version in HD, go here and click on the "HD button" in the lower right corner of the screen.]]> 587 2009-04-25 22:30:49 2009-04-26 02:30:49 open open kqed-oracle-buys-sun-microsystems publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1240774322 _edit_last 1 Two more inspiring stories of successful social networkers http://www.sparkminute.com/2009/04/27/two-bonus-techniques-for-effectively-growing-your-social-network/ Mon, 27 Apr 2009 20:16:28 +0000 http://www.sparkminute.com/?p=589 "12 Inspiring Stories of Successful Social Networkers." If you haven't read that piece yet, read it first, and then come back and read the bonus techniques. Here are a couple more great techniques for growing your social network and the stories of the people who made them happen.

    #1 - Own a word

    Wouldn't it be great if everyone thought of your business when they thought of just one word in the English language? It's the advertiser's ultimate goal. Kleenex did it with tissues. Xerox did it with photocopying. David Kutcher is trying to do the same for his site, the RFP Database, with the term "RFP," which is the abbreviation for "request for proposal." While Kutcher has a LinkedIn group, he's been working hard to develop a following on Twitter (@RFPdatabase) by using the hashtag #rfp to announce million dollar projects up for bid. All this work is starting to pay off. His site is in the top three search results on Google for "RFP" and "request for proposal." "And by making the link to our site ubiquitous to the phrase, we're creating that bond between the item and our service," Kutcher said. Every day, he sees at least 100 people coming to his site just via Twitter. It helps that he sends out tweets that encourage people to retweet, such as "If you see a #rfp that might interest your followers please RT it. they might land a $million project from your RT."

    #2 - Participate in LinkedIn

    Personally, I have to admit I've never seen the true value of LinkedIn besides searching for people who work at a specific company. Then again I didn't actually participate in LinkedIn, I simply just grew my network. But upon conducting research for this article, I am becoming a believer of the business value of LinkedIn. So many people mentioned how worthwhile LinkedIn has been for their business, like Cheryl Palmer, an executive career coach and resume writer. To gain visibility on LinkedIn, Palmer joins relevant groups and posts articles on career development and initiates discussions in forums. In addition, she beefs up her profile by bringing in her blog's RSS feed using Blog Link and connects other related content, like podcast interviews, using the file hosting service Box.net. All of this activity has resulted in numerous invitations to connect and inquiries to her services. Those requests became so frequent that Palmer launched a LinkedIn group, The Social Networking Executive Job Hunt, to manage her conversations and make introductions with all people interested in her work.

    What about you?

    Got some social networking stories of your own to share? I'd like to hear them. Especially about LinkedIn since I've been such a naysayer for so long. Plus, if you're looking for help building your industry voice through social networking and storytelling, my business can help you. UPDATE: Check out my short interview with Curtis Sliwa of WABC Radio on the subject of social networking success stories.]]>
    589 2009-04-27 16:16:28 2009-04-27 20:16:28 open open two-bonus-techniques-for-effectively-growing-your-social-network publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1241067231 _edit_last 1 61907 mike@favorang.com http://www.favorang.com/ 75.148.21.26 2009-04-28 17:19:20 2009-04-28 21:19:20 1 0 0
    Discussing social networking success stories with Curtis Sliwa http://www.sparkminute.com/2009/04/30/discussing-social-networking-success-stories-with-curtis-sliwa/ Thu, 30 Apr 2009 04:48:46 +0000 http://www.sparkminute.com/?p=591 "12 Inspirational Stories of Successful Social Networkers" (plus two bonus stories), I made another appearance on the Curtis Sliwa Show (WABC Radio). It's a short segment and I only really got to talk about two stories, but it's funny the tangent that Curtis goes off on. Caught me by surprise. (Time: 5:54) [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa042909.mp3] ]]> 591 2009-04-30 00:48:46 2009-04-30 04:48:46 open open discussing-social-networking-success-stories-with-curtis-sliwa publish 0 0 post 0 enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa042909.mp3 4254048 audio/mpeg _edit_last 1 aktt_notify_twitter no _edit_lock 1241072349 62201 lordcarrett@yahoo.com http://www.LordofLaughs.com 69.201.159.121 2009-04-30 09:20:22 2009-04-30 13:20:22 1 0 0 Improv Confessions of a Stand Up or Why Won’t Improv in Chicago Die? http://www.sparkminute.com/2009/04/30/improv-confessions-of-a-stand-up-or-why-won%e2%80%99t-improv-in-chicago-die/ Thu, 30 Apr 2009 04:50:59 +0000 http://www.sparkminute.com/?p=590 Foreward What follows is an article I wrote more than 12 years ago. I estimate I wrote this back in 1997. It was originally published on my personal site which I no longer update. Over the past dozen years, I've seen this article become required reading for improv classes, it's been posted up on multiple improv discussion boards, and I've simultaneously received a ton of fan mail and hate mail. Everything from "you're brilliant" to "you're an idiot." This article speaks very much to my opinions and feelings of the improv scene when I lived in Chicago and was working as a stand up and writing for Second City. I must say that when I wrote this piece I was still growing as a performer, so I've grown out of my harshness towards the scene, but regardless I think the article makes good fodder, especially for those of you who didn't know there was a rivalry between stand up and improv performers. Enjoy, and let me know what you think. Scroll to see a video of me at the Punchline doing some bits from this article. David

    Improv Confessions of a Stand Up or Why Won’t Improv in Chicago Die?

    (originally published, 1997)
    I want to thank you all for coming out tonight. I’m sorry, but there will be no improv tonight. Lucky for you we have a replacement…a bowl of soup! Give it up ladies and gentlemen for the bowl of soup. Come on, give it up. Enjoy it while it’s hot.
    I want to tell you a story about a man who vowed to stay as far away from improv as possible, yet got sucked into its evil vortex. The story begins when our hero David, that’s me, was hired to write corporate humor for Second City Communications. Everything was going along fine until David made the fatal error of writing a few sketches in which the characters all spoke in the same voice - a big no-no in sketch writing. Instead of doing the obvious and firing David on the spot, the kind-hearted people of Second City offered our hero another chance. (Wipes brow) –Phew- But only if he took an improv class. (Close up of hero’s face in horror) Aaaggghhhh! Here are the problems with Dave Spark doing improv: 1. I’m a stand up comic. For those of you not in the know, there’s always been a long-standing Montigue-Capulet rivalry between the two performing camps of improv and stand up. It’s more complicated than these bulleted explanations, but in a nutshell:
    • Improvites dislike stand up because they believe its preparation lacks challenge.
    • Stand ups hate improv because it’s not funny.
    2. My acting range. Currently, my spectrum of characters ranges from Dave all the way to David. 3. I don’t play nice with others. Let me set the scene for you. Imagine I’m on stage with twelve other performers and somebody has just tapped me on the shoulder:
    Hey! No, you freeze! Can’t you see I’m in the middle of something? Don’t touch me! Get your hands off of me…Here’s an idea - why don’t you just sit quietly and I’ll tap you when I’m finished.
    Confused? Let me give you my slanted Hatfield explanation of the improv McCoys. Improv is a process by which about 12 people, independently thinking yet never cast in the high school play, step on stage with the hopes of working together as a team but realize that due to their violently intrusive egos, that never happens. I was never cast in the high school play. Heck, I didn’t even try out. But that didn’t matter. Nor did my distaste of improv. If I wanted to still be considered as a writer for Second City, I had to suck in my pride and do it.

    I had to start taking improv classes.

    Immediately I tried to intervene with the syllabus:
    OK, I think I understand the rules of this game. But I was wondering if I could add one more rule – "Nobody can touch me."
    My education began and I soon realized that there’s a very fine line between taking an improv class and paying someone to make you look like an idiot. Probably the reason I’ve avoided improv for so long. I have a rather low threshold for voluntarily looking like a moron. Kind of the same reason I don’t walk around The Loop wearing a red wig and clown makeup. The most common questions one asks oneself upon taking their first improv class:
    1. Who am I going to sleep with? In my case, it was nobody.
    2. Is it possible to be the fat guy in an improv group yet not be funny?
    3. The class show is coming up. Can we do it without an anal sex reference?
    4. Is sexual harassment a requirement? Could I possibly get through this class without touching anybody? "Gee, I’d like to give you a hug, but I have a rare medical condition. It’s called, ‘I don’t want you in my space.’"

    Improv Philosophy

    Sit a thousand monkeys in front of a thousand typewriters and eventually due to the laws of word combinatorial probability they’ll write something that resembles a joke. Running concurrent to that theory, it only takes 12 improv performers one hour of stage time to formulate a joke.

    Improv at The Playground

    Improv every Friday and Saturday night at Café Ashe. For $5 you get two hours of improv with four improv groups. That’s a guarantee of at least two jokes (Only $2.50/joke). Sure, there aren’t that many jokes, but you get so much more talking.

    The Whole World Isn’t a Stage

    Many improv students feel an obligation to constantly be "on." Be wary of hanging out. Fellow improvites who proved their humor deficiency during class will reassure you of that fact at the bar across the street.

    IMPROV! Hoo Ha! What is it good for! Absolutely nothing! Say it again!

    OK, not completely true. I just thought that made a catchy title to draw you to this section. I’m actually going to say something positive about improv. Pay close attention because I’m only going to say it once. Improv is a fantastic tool for developing characters, writing or improving performers interactive skills. (Now for the negative) But as a performance medium, improv is pure audience torture. In fact, Second City holds it in such high regard that they let their audiences in for free for all improv performances.

    Three Rounds. No Holds Barred. Improv vs. Stand Up

    Here’s a defining difference between stand up and improv. You’re probably familiar with improv’s one word story game. The process in which an improv troupe lines up and tells a story one-word-at-a-time. Throughout the history of time have you ever seen the game actually be funny? Of course not. As a stand up if I was to tell the same joke five times and it didn’t get a response, I’d either change it or simply stop telling it. That’s the difference.
    Excuse me, may I make another suggestion here? I’m having a great time playing all these wacky improv games, but I was wondering if I could suggest one of my own. The rules are rather self-explanatory, yet it’s a slight departure. I like to call it "Let’s Be Funny."
    But then again, I don’t know if I’d ever want to play that game. Improv laughs make me feel so dirty.

    Improv Economics

    Improv is the Shredded Wheat to stand up comedy’s Total. In other words, you’d have to watch 1000 improv shows before you got the nutritional laughter equivalent of a single stand up comedy performance.
    That doesn’t even touch upon "long form" improv. Better known as "really unfunny" improv.
    • Dave, it just sounds like sour grapes. You’re just angry because more people go to see improv than come to see you.
    No, I’m elated when nobody comes to see me. What are you an idiot for asking me such a question? Oh wait, I’m asking my own questions. Whoops. What really annoys me is that all comedians have buckled under the pressure and are taking improv classes now. Improv has won. It’s infinitely more successful. They’ve suckered us all in. When is it going to stop? How much is enough? How many yachts do improvites need to water-ski behind? With all the stand ups taking improv, I still find it incredibly enjoyable to watch an improv performer try stand up for the first time. Just to see the look of shock on their face when they realize the audience expects to laugh.

    Stand Up - Down for the Count

    • Let’s assume Dave that everything you say is true. Improv does truly suck. Then tell me, Mr. Fancy Pants, why is it so popular? Huh? How come there are close to no comedy clubs left in Chicago, yet improv is packing it in night after night? Huh, Dave? Cat got your tongue?
    Of course not, I wrote the friggin’ question. Think I would write a question that I couldn’t answer? So here’s the answer: the reason that improv is so popular, and this may come as a shock to you, but it’s absolutely 100% true Improv is the 90’s version of the singles bar. Let me explain. You’ve been to a performance of some kind before, right? Something akin to a movie, ballet, stand up comedy, opera, concert, Siegfried and Roy? What happens at the end of the show? People leave. But what happens at the end of an improv show? People stay. In fact, the crowd grows. Why? Because some people, I’m guilty of it myself, want all the benefits of improv’s social atmosphere without having to endure the pain of actually sitting through a performance. Those who did watch just haven’t smartened up. Nobody’s watching improv to see a professional performance, they’re just there to hang out and meet people.

    I need a name of a movie genre… "How about a Comedy?"

    The punchline is simply the easiest part of a joke to write. Given a funny premise, a writer or performer can easily develop multiple jokes. Proof is in the fact that there are many punchlines for a single popular setup (i.e. "My wife is so fat" or "Why did the chicken cross the road?"). There is not a single case of multiple setups for a single punchline. For improv, the hardest creative parts are set in place: improv games require suggestions (read: setups) from the audience.

    I need a suggestion from the audience… "Be Funny."

    The setup is the hardest part of the joke to write. And an improv troupe constantly asks the audience to do the dirty work of setup creation while giving themselves all the credit for delivering the punchline. They don’t appreciate the straight man. It’s like an artist asking, "What should I paint?" The artist may be technically competent, but the true element of the artist is the creation of the concept and the subsequent conveying of that idea. A comic does both.

    Audience Behavior

    Because of improv’s high level of interaction, audiences are especially attentive. They want to see the result of their idea. Because the improv performers are using their setup and the audience is very eager to laugh at their own joke. Therefore, anything that resembles a joke generates a laugh. When someone tells you about an improv show they saw, the first thing they’ll point out are the suggestions they gave and what resulted. It’s like why someone heckles a stand up comic. They enjoy being a part of the show. Improv gives the audience a license to heckle. Differing Audience Perceptions: Stand up - Jokes expected. Punchlines unexpected. Improv - Boring pander expected. Jokes unexpected. Jokes with punchlines really unexpected. Watching stand up, the audience knows jokes are going to be told, they’re going to vote on the ones they like by laughing at them. In improv, jokes are not assumed. No one knows when they’re going to be told. The audience is on the ready for that joke to be told. When it’s told, the audience will laugh, whether it’s funny or not. They’re not voting on what jokes are told. They’re laughing because they’ve been relieved of their anticipation. The same joke told during an improv show receives a stronger response than during a comedian’s performance. To the audience, a comic’s act is premeditated and improv isn’t. They don’t realize that comics create jokes with the same level of immediacy. The only difference is the setting is no longer a theater but rather a cockroach ridden apartment that doesn’t have a cover or a two drink minimum.

    Live! For One Night Only! Watch Me Write This Article! $7 cover, two drink minimum

    Improv is the equivalent of watching people practice. It’s like charging admission to watch me type this article. Does the public have the time to watch the thought process? I guess so. I’d rather see the finished product. Sketch comedy is often a product of improv. For every art form there is a creative process. Sketch comedy is the only form that we subject ourselves to watching this process. Except for jazz, there’s no other art form that we pay to see people practice. Then again, we don’t pay to watch jazz musicians work on their scales. Every waking moment of our lives is improvisation. Creativity of any sort can come at any moment. Sometimes it comes when you’re sitting at your computer. Sometimes when you’re riding the CTA. Or in my case, when I’m taking a shower. For me, there’s something about being naked and wet that produces funny. Improv is just trying to force these creative moments to the stage. To audiences, improv is a hybrid of theater and stand up comedy. The theater relationship is obvious, but there also exists the relationship to comedy because of the desire to fabricate a humorous scene. More actors take improv classes than comedians. Another reason improv isn’t funny…no funny people. Though many instructors will argue that improv is not about going for the joke. Really? Somebody might want to tell the audience that. Because that’s what they’re expecting.

    Great new improv team - "You’ll Hear a Joke if You Just Listen for an Hour."

    I saw a show recently where an entire hour passed and there wasn’t a single laugh. Sure, there was nervous laughter because they wanted their friends to succeed, but yet not a joke to be found. If I were talking in front of people for an hour and I was trying to go out of my way not to be funny, I don’t think I could do it. I guess improv takes a special talent.

    Should I take Improv or Pottery?

    There are many people who take improv as they would any class, like human head shrinking. And they take it as a release from the grind of their everyday life. An improv class is an excellent choice for a release. Many class members don’t necessarily think they’re going to be hired for SNL or Second City. The same reason I take Kung Fu. I don’t think I’m going to be a grand master, but I enjoy taking the class. The difference though between taking a martial arts class and taking improv is that kung fu doesn’t require me to subject anybody to watching me perform. For improv, no matter what your skill level is, you must subject crowds to your performance. Therefore, we don’t see just the best, but we must see everything. There’s no filter.

    Improv and the Insurance Industry – They Both Profit When Nothing Happens

    Improv survives due to its persistent lack of accountability. Improv performers never have to prove anything. That’s what makes it more self-indulgent than stand up. Ever talk to an improv performer after a non-enlightening performance? "Oh well, it’s improv." But if an hour show gets a half dozen laughs, it’s considered a huge success.
    • But Dave, improv is not about getting laughs. It’s something much bigger that you haven’t even touched upon.
    That all may very well be true. But as an observer, the discussion after a purely improv performance by both the audience and performers focuses on the laughs, or lack there of. ]]>
    590 2009-04-30 00:50:59 2009-04-30 04:50:59 open open improv-confessions-of-a-stand-up-or-why-won%e2%80%99t-improv-in-chicago-die publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1257626403 _edit_last 1 62242 loric94118@yahoo.com http://www.5by5curious.com 192.174.2.253 2009-04-30 13:29:05 2009-04-30 17:29:05 1 0 0 62243 david@davidspark.com http:// 69.181.196.124 2009-04-30 13:32:50 2009-04-30 17:32:50 1 0 1 62292 neuroquack@yahoo.com 69.108.234.246 2009-04-30 16:19:21 2009-04-30 20:19:21 1 0 0 69372 carla@corporateamericaruinedfashion.com http://mediocritymockery.com 69.113.169.252 2009-11-07 08:20:51 2009-11-07 12:20:51 1 0 0 62457 jill.bourque@yahoo.com 71.198.135.149 2009-05-01 16:57:16 2009-05-01 20:57:16 1 0 0 67170 perdomoalex@gmail.com 72.144.243.70 2009-07-09 17:47:00 2009-07-09 21:47:00 1 0 0 69366 craigmonk99@yahoo.ca 174.117.238.161 2009-11-03 12:48:47 2009-11-03 16:48:47 1 0 0 69374 david@davidspark.com http:// 68.163.148.250 2009-11-07 16:45:09 2009-11-07 20:45:09 1 0 1 70078 gordonboudreau@hotmail.com 75.231.66.81 2010-03-03 01:25:29 2010-03-03 06:25:29
    I say this because one of the things that makes improv so insufferable is a certain systemic tone of positivity in most of the scenes I have to watch. There is a kind of "improv voice" that just grates on my nerves; it's giddy and frenetic and happy, and I'm convinced that it's a by-product of all those 'yesses" flying around the stage. Whenever I see another wretched improv scene about cheerleaders, or people on the moon, or aerobics instructors doing silly things, I wish to god that Lewis Black would walk onstage and start knocking heads together. But that would be so NEGATIVE!

    Without the freedom to say no in improv, there is nothing to tether a scene to anything resembling reality. "Yesses" grow a scene, but "no's" root it. And certain comedians who are by nature dark or pessimistic, must abandon their comedic instincts to do improv if only yes is permitted in a scene. And that is what makes the form so hard to bear. After so much syrup, will somebody please make me some strong, black coffee?]]>
    1 0 0
    70092 gordonboudreau@hotmail.com 75.231.66.81 2010-03-03 06:25:29 2010-03-03 11:25:29
    I say this because one of the things that makes improv so insufferable is a certain systemic tone of positivity in most of the scenes I have to watch. There is a kind of "improv voice" that just grates on my nerves; it's giddy and frenetic and happy, and I'm convinced that it's a by-product of all those 'yesses" flying around the stage. Whenever I see another wretched improv scene about cheerleaders, or people on the moon, or aerobics instructors doing silly things, I wish to god that Lewis Black would walk onstage and start knocking heads together. But that would be so NEGATIVE!

    Without the freedom to say no in improv, there is nothing to tether a scene to anything resembling reality. "Yesses" grow a scene, but "no's" root it. And certain comedians who are by nature dark or pessimistic, must abandon their comedic instincts to do improv if only yes is permitted in a scene. And that is what makes the form so hard to bear. After so much syrup, will somebody please make me some strong, black coffee?]]>
    1 0 0
    VIDEO: The Newlywed Game-Shul Edition http://www.sparkminute.com/2009/05/03/newlywed-game-shul-edition/ Mon, 04 May 2009 02:49:47 +0000 http://www.sparkminute.com/?p=592 For the past six years I've been involved in a silly variety show at my synagogue (Congregation Emanu-El in San Francisco, CA), called The Purim Follies. Every year, the show gets better and better. Here was one of the more successful bits we did, a game show, The Newlywed Game, Shul Edition. Watch and be amused. Goyem will find it funny too. (Date: March 14th, 2009, Time: 16:29). Plus, here are tons of photos from the event and the other game show, "Lying Rabbis." ]]> 592 2009-05-03 22:49:47 2009-05-04 02:49:47 open open newlywed-game-shul-edition publish 0 0 post 0 _edit_lock 1241410998 aktt_notify_twitter no _edit_last 1 VIDEO: Purim Follies Game Show - Lying Rabbis http://www.sparkminute.com/2009/05/04/video-purim-follies-game-show-lying-rabbis/ Mon, 04 May 2009 04:21:28 +0000 http://www.sparkminute.com/?p=593 Rabbi Ryan Bauer, Congregation Emanu-ElHere's another game show I hosted at the Purim Follies, that silly variety show I host at my synagogue (Congregation Emanu-El in San Francisco, CA). The game is a cross between "To Tell the Truth" and the "Bluff the Listener" game on "Wait, Wait, Don't Tell Me." Each of the rabbis is telling the same story of something unusual or true that happened to them. Only one of the rabbis is telling the truth. The other two rabbis are lying. It's up to the contestents to figure out which is which. Contestants get points and the rabbis get points for successfully bluffing the contestants. Enjoy. (Date: March 14th, 2009, Time: 19:53). Plus, here are tons of photos from the event and the other game show, "The Newlywed Game - Shul Edition." ]]> 593 2009-05-04 00:21:28 2009-05-04 04:21:28 open open video-purim-follies-game-show-lying-rabbis publish 0 0 post 0 _edit_lock 1241410889 aktt_notify_twitter no _edit_last 1 Top 10 VIDEO: The real value of VoIP conference calling http://www.sparkminute.com/2009/05/07/top-10-video-the-real-value-of-voip-conference-calling/ Thu, 07 May 2009 17:46:37 +0000 http://www.sparkminute.com/?p=594 AllBusiness.com on a variety of different topics: Even though it's been a year, I just found out that one of my videos has become one of the top ten most popular videos. It's "The real value of of VoIP conference calling." I watched it again and noticed that there was some dated information. For example, the Facebook app, "Free Conference Calls" has now been renamed to be "Calliflower" and it works on Facebook and also just on the Web. Here's the video. ]]> 594 2009-05-07 13:46:37 2009-05-07 17:46:37 open open top-10-video-the-real-value-of-voip-conference-calling publish 0 0 post 0 _edit_lock 1241718397 aktt_notify_twitter no _edit_last 1 70119 webmaster@voipbazar.com http://www.voipbazar.com 194.217.39.254 2010-04-07 09:43:31 2010-04-07 14:43:31 1 0 0 70120 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-04-07 14:54:49 2010-04-07 19:54:49 1 0 0 VIDEO: Takeaways from "Social Media Realities" http://www.sparkminute.com/2009/05/07/video-takeaways-from-social-media-realities/ Thu, 07 May 2009 18:54:11 +0000 http://www.sparkminute.com/?p=595 "Social Media Realities...What They Don't Tell You." The presentation essentially focused on the "media" part of "social media." My annoyance with most social media consultants and general discussion of social media is the talk is mostly about distribution or the "social" side of social media. Very few people discuss how to actually create the thing that everybody's talking about, the media. That was the essence of my discussion and I was eager to know what rang true with some of the attendees, so afterwards I turned the camera on a few of them and asked them, "What was your greatest takeaway from the event?" ]]> 595 2009-05-07 14:54:11 2009-05-07 18:54:11 open open video-takeaways-from-social-media-realities publish 0 0 post 0 aktt_notify_twitter no _edit_lock 1241722583 _edit_last 1 Did Craigslist end prostitution on its site, or just make it harder to find? http://www.sparkminute.com/2009/05/14/did-craigslist-end-prostitution-on-its-site-or-just-make-it-harder-to-find/ Thu, 14 May 2009 17:25:05 +0000 http://www.sparkminute.com/?p=596 “With Craigslist there is no need for pimps." The non prostitution and non-explicit sales can still happen on Craigslist's newly monitored "adult services" section. Does that mean prostitution on Craigslist is now over? Far from it. It just means it's going to be a lot harder to find. Which is exactly the situation we were in before Craigslist opened up its erotic service section. Listen or download this short (Time: 4:45) interview with WABC Radio host Curtis Sliwa where we discuss what Craigslist did. [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa051309.mp3] ]]> 596 2009-05-14 13:25:05 2009-05-14 17:25:05 open open did-craigslist-end-prostitution-on-its-site-or-just-make-it-harder-to-find publish 0 0 post 0 _edit_last 1 _edit_lock 1242321906 aktt_notify_twitter no enclosure http://media.libsyn.com/media/davidspark/CurtisSliwa051309.mp3 3428640 audio/mpeg Highlights from Interop '09 Las Vegas http://www.sparkminute.com/2009/05/25/highlights-from-interop-09-las-vegas/ Mon, 25 May 2009 22:03:22 +0000 http://www.sparkminute.com/?p=608 Interop '09 for Riverbed, manufacturers of WAN optimization devices and technology. What I learned from Riverbed, their customers, and partners is solving the problem of quick access to data over a wide area network can have an amazing trickle down effect to the rest of your business. When you can speed up one process, like file transfer across disparate nodes, it affects so many more points of your business. WAN optimization provides so many benefits:
    • Can be as fast or faster than a LAN: Traditionally, you need multiple data centers around the world so employees in remote locations can access data quickly. Instead, consolidate data centers and use WAN optimization. Riverbed had one customer case where an employee accessed data faster remotely from their satellite office in Indonesia than from the home office's data center in Philadelphia.
    • Save money on hardware and software: Reduce the number of print servers and file servers. Plus, since people can actually do work off the main data center, there's no need to get tons more software licenses for additional servers.
    • Project completion and management speeds up considerably. For those file intensive projects, like with game development (Activision is one of Riverbed's clients), file transfers become the bottleneck to get anything done. Eliminate the file transfer bottleneck and then watch every step in the project speed up. Everything gets delivered a lot quicker, ultimately meaning they can deliver games to market faster.
    Here's a summary of all the coverage for three days. There's a total of 40 articles, of which 30 include video. Articles and videos from Interop Articles and videos from CIO Boot Camp ]]>
    608 2009-05-25 18:03:22 2009-05-25 22:03:22 open open highlights-from-interop-09-las-vegas publish 0 0 post 0 _edit_last 1 _edit_lock 1243296069
    Tim Ferriss' tips to how to blog without killing yourself http://www.sparkminute.com/2009/05/30/tim-ferriss-tips-to-how-to-blog-without-killing-yourself/ Sat, 30 May 2009 17:34:27 +0000 http://www.sparkminute.com/?p=610 Tim Ferriss, photo by Laughing SquidI attended Wordcamp in San Francisco today with my wife and more than 700 other nerds. Tim Ferriss, author of the insanely successful book, "The Four Hour Work Week" opened the conference with some advice on "How to Blog Without Killing Yourself." Ferriss truly had some great advice for the room of very seasoned bloggers. Here are some highlights of things he's done to successfully grow his blog about experiments in lifestyle design. Choose labels wisely and test them: Ferriss changed his "categories" label to "topic" and it dramatically increased click density of his most popular area of his site. Also, he added a label for "gear" on the top menu of his site to see the public's interest in this term and whether he'll eventually sell stuff behind it. Have the popular stuff rotate: The default display of most popular posts is "Current hits" instead of "All time popular." That's because "Current hits" always change. They rotate every 30 days. If he kept it to "All time popular" it would never change because people would still click on the same posts. Remove the Twitter status from the top of your blog page: He used to have his Twitter status at the top of his page, but then realized he was driving first time visitors away from his site. And first time visitors are so hard to get and so easy to lose. He didn't want to lose them so quickly, he wanted to invite them to explore. Ferriss replaced the Twitter status link with a link labeled "7 reasons to subscribe to my RSS feed." Although, Ferriss admits that RSS readers are not the strongest traffic. They come and go. Remove dates from old blog posts: Blog readers are extremely biased to new blog posts. For visitors that come to his site via a permalink to an old post, Ferriss moved the date from the top of the post to the bottom. Put "total read time" on top of blog posts: To let the person know what they're getting into, Ferriss will sometimes put a "total read time" of a blog post at the top of the post. The average read time for most users is 120 words per minute. So simply divide that number into your total word count for "total read time." For really long posts, Ferriss will bold certain sections and add a "total read time" for just the bolded parts, so not to scare people off from reading. Don't write to optimize for search...initially: A site that's written for search engine optimization (SEO) is ugly and obvious. Just write. When you're done, it's OK to change a few words to optimize the post for search. There is no correlation between time and money on videos and success: Remember that sometimes the simplest video will deliver high traffic. Don't think just because it was highly produced it will generate traffic. Plus, don't focus so much on video. You want traffic to your site rather than YouTube. Nothing travels faster than text. Text sticks around and text gets indexed. Bold your most important rules, and people will follow: Ferriss wanted to curb spamming in his comments section. He to made a comment rules that appeared at the top, just before a user left a comment. To make it very clear what he wanted, which was no links within the post, he bolded that line. Ferriss said that one move removed 90% of the comment spam.]]> 610 2009-05-30 13:34:27 2009-05-30 17:34:27 open open tim-ferriss-tips-to-how-to-blog-without-killing-yourself publish 0 0 post 0 _edit_last 1 _edit_lock 1243704870 The cool and not-so-cool from TWTRCON San Francisco http://www.sparkminute.com/2009/05/31/the-cool-and-not-so-cool-from-twtrcon-san-francisco/ Sun, 31 May 2009 22:51:39 +0000 http://www.sparkminute.com/?p=611 TWTRCON in San Francisco today. I tweeted away (@dspark) along with a packed conference that just begun its planning eight weeks ago. Just goes to show how successful you can be in the conference industry is if you ride a very successful meme or phenomenon. Photos by Jerad Hill Studios Here's a summary of the cool and not-so-cool items seen and mentioned at the conference. NOT SO COOL (CORRECTED-It's COOL/NOT SO COOL) - Guy Kawasaki and his "ghost twitterers" - Guy Kawasaki (@GuyKawasaki) publicly admitted once again that he has "ghost twitterers" tweeting for him. If that's the case, then he has to stop referring to them as "ghost twitterers." The definition of ghostwriting (or "ghost twittering" in this case) is to take credit for someone else's work. When asked point blank about it, Kawasaki admits it, but for the people who don't ask, he's taking credit for other people's work. Guy Kawasaki by Jerad Hill StudiosTo defend his actions, Kawasaki likens what he does with his Twitter account to what Oprah does with her magazine. Oprah doesn't write all the articles in her magazine, Kawasaki said. Yes that's true, but Oprah doesn't try to fool the majority of her readers into believing that she wrote the entire magazine. She gives bylines to her writers. Guy doesn't. He only admits he's not the only writer when asked. He doesn't volunteer that information. Since Kawasaki wants to take advantage of his 125,000 followers, but doesn't want to do all the twittering himself, he needs to fully disclose his behavior in the following way:
    1. Set up a Web page with bios of all the people who Twitter for you. Make that page easily available.
    2. Once a day, tweet the link to the guest twitterers' biography page.
    3. Have the guest twitterers tag each @GuyKawasaki tweet with their initials so people know who did the tweeting. In fact, this is the standard for CoTweet. They tag every thing with initials (e.g. ^DS for David Spark).
    4. Start referring to them as "guest twitterers" and not "ghost twitterers."
    UPDATE: I have been corrected by Jesse Engle, see comment below. It turns out that Guy Kawasaki DOES give credit via initials to his guest twitterers. He just lists them by name on his Twitter page. He should go further and provide bios.
    COOL - Twitter contests - I'm a big fan of using contests to grow your social network. Seth Greenberg, Director of Online Advertising and Internet Media at Intuit told a story about holding a contest on Twitter for TurboTax. Intuit asked Twitterers "If you were a rock star, what would you like to deduct with TurboTax?" The contest got 6,000 entries, but the most important metric was the number of followers (or impressions) that heard about the contest, which was a total of 1 million, said Greenberg. HootSuite mascot, Jerad Hill StudiosCOOL - The endless Twitter clients for group management - There are a bunch of Twitter clients for (e.g. HootSuite, CoTweet, TweetFunnel, ObjectiveMarketer) managing tweets across a group. These tools allow you to manage multiple people within a group, monitor behavior, and assign tasks all within Twitter. Warning, these are power user products. COOL/NOT-SO-COOL - Projecting all the #TWTRCON tweets next to the stage - I have a love/hate appreciation for publicly projecting the Twitter stream from the event. It's great because it promotes the stream and provides additional content beyond what's being said on stage. I hate it because the public presentation to the whole room and next to the presenters hinders twitterers from making critical comments. Jerad Hill PhotosNOT-SO-COOL - Lack of how to's - The meat of the programming is about brand management and delivering customer service through Twitter. I would have liked to see on stage how these companies actually listen and do brand management through the variety of tools they use (e.g. PeopleBrowser, Radian6, TweetDeck, Visible Technologies). COOL - Arguing - There was tons of arguing from the audience and the panelists. People attacked how people tweeted. Others defended how they tweeted (e.g. Guy Kawasaki). Rafe Needleman (@rafe) demanded to know where these big companies such as Boingo and Comcast were justifying budgets to hire staffs to get people to Twitter. Not surprisingly, they just dodged the question. Rafe and the rest of us really wanted to know. MC Hammer by Jerad Hill StudiosCOOL - You CAN manage the release of announcements through Twitter - One person asked a question about getting ignored on Twitter. He said he would ask a question of a celebrity or a big corporation and he got ignored. It made him feel a little down (there was a communal "Awwwww" from the audience). MC Hammer said he unfortunately has to ignore people's requests all the time, because they ask questions for things he's not ready to talk about, like the TV show he was about to do. Later, when he was ready to talk about the TV show, he talked about it. MC Hammer reiterated that you can control the release of your announcements through Twitter. COOL - Business often starts from innocuous conversations - Shel Israel, author of the upcoming book, Twitterville, pointed out that we rarely begin business with business conversations. But rather we begin business with a casual non-business-oriented conversation (e.g. sports, fashion, entertainment). One shouldn't knock the "I just had a cheese sandwich" Tweet because it could lead to greater business opportunities. NOT-SO-COOL - Preaching to the choir - Way too much of the dialogue on stage was speaking to the choir of the value of Twitter. Unfortunately, I would say this was the theme of the entire event. Mike McAllen and David Spark, by Jerad Hill Studios

    My advice for the next TWTRCON - Less talking heads. More demos of experiences

    You've got the visuals, you've got the talking heads. Synchronize them. Force the talking heads to actually show demos of what they've done to manage customer service using Twitter. Have them explain mistakes they've made, what they've done to streamline processes, and let them show how they've managed the entire process flow of conversation through the Twittersphere and all other social media tools. A final thanks to Jerad Hill Photography for all the great photos used in this post. And that photo above is of me and my friend Mike McAllen of Grass Shack Events and Media.]]>
    611 2009-05-31 18:51:39 2009-05-31 22:51:39 open open the-cool-and-not-so-cool-from-twtrcon-san-francisco publish 0 0 post 0 _edit_last 1 _edit_lock 1244225940 66143 jhunkins@gmail.com http://joeduck.com 71.92.145.193 2009-06-01 16:03:59 2009-06-01 20:03:59 1 0 0 66153 amita@objectivemarketer.com http://objectivemarketer.wordpress.com 71.134.227.197 2009-06-01 20:27:20 2009-06-02 00:27:20 1 0 0 66159 nathalee@tweetfunnel.com http://www.tweetfunnel.com 67.180.166.64 2009-06-01 23:19:19 2009-06-02 03:19:19 1 0 0 66337 http://www.smartbusinessresults.com/2009/businesscom-b2b-social-media-case-study/ 66.147.242.154 2009-06-10 18:16:37 2009-06-10 22:16:37 1 pingback 0 0 66136 ericpratum@me.com http://ericpratum.com 204.120.69.211 2009-06-01 12:43:57 2009-06-01 16:43:57 1 0 0 66152 mike@grassshackroad.com http://www.meetingspodcast.com 76.103.129.197 2009-06-01 19:36:32 2009-06-01 23:36:32 1 0 0 66178 mail@claudia.sg http://claudia.sg 220.255.7.226 2009-06-02 09:36:05 2009-06-02 13:36:05 1 0 0 66237 jesse@cotweet.com http://cotweet.com 98.117.28.78 2009-06-05 13:56:34 2009-06-05 17:56:34 1 0 0 66240 david@davidspark.com http:// 69.181.196.124 2009-06-05 14:21:48 2009-06-05 18:21:48 1 0 1
    Defining Web 2.0...Uggh http://www.sparkminute.com/2009/06/01/defining-web-20uggh/ Mon, 01 Jun 2009 06:30:49 +0000 http://www.sparkminute.com/?p=613 Chris Heuer, formerly of The Conversation Group (a partner of my firm, Spark Media Solutions) at the Web 2.0 Expo 2008 in San Francisco. This was the year they handed out t-shirts that said, "Web 2.0 is __________." People last year were so obsessed with answering the question "What is Web 2.0?" Chris asked me the question, and I simply answered that Web 2.0 is when you dump a social layer on an application to amplify the value of the application and the content within it to all people who choose to share. We talk about a lot of other stuff too. ]]> 613 2009-06-01 02:30:49 2009-06-01 06:30:49 open open defining-web-20uggh publish 0 0 post 0 _edit_last 1 _edit_lock 1243837976 Enjoy NBA Finals action via Twitter and more http://www.sparkminute.com/2009/06/06/enjoy-nba-finals-action-via-twitter-and-more/ Sat, 06 Jun 2009 21:11:03 +0000 http://www.sparkminute.com/?p=629 Patrick Mauro, Sports Overnight America Weekend Wrap-Up[/caption] Earlier this week I wrote a pice for Mashable entitled, "4 Ways to Make the NBA Finals More Social." In it I offer suggestions of how to connect with other fans talking about the game while you're actually watching the game. On Saturday night, June 6th, I appeared on Patrick Mauro's "Sports Overnight America Weekend Wrap-Up" show talking about how to actually make the social connection during the finals. Here's the full interview. Time (15:54) [audio:http://media.libsyn.com/media/davidspark/PatMauroShow_NBAFinalsSocial.mp3] ]]> 629 2009-06-06 17:11:03 2009-06-06 21:11:03 open open enjoy-nba-finals-action-via-twitter-and-more publish 0 0 post 0 _edit_lock 1244479740 _edit_last 1 66292 http://mashable.com/2009/06/03/nba-finals/ 98.129.173.171 2009-06-08 12:59:23 2009-06-08 16:59:23 1 pingback 0 0 Curtis Sliwa http://www.sparkminute.com/2009/06/09/social-media-during-a-crisis-interview-with-curtis-sliwa-wabc-radio/curtissliwa_wide/ Tue, 09 Jun 2009 05:08:40 +0000 http://www.sparkminute.com/wp-content/uploads/2009/06/curtissliwa_wide.jpg 635 2009-06-09 01:08:40 2009-06-09 05:08:40 open open curtissliwa_wide inherit 634 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/06/curtissliwa_wide.jpg _wp_attached_file 2009/06/curtissliwa_wide.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"147";s:14:"hwstring_small";s:23:"height='44' width='127'";s:4:"file";s:28:"2009/06/curtissliwa_wide.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:28:"curtissliwa_wide-150x147.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"147";}s:6:"medium";a:3:{s:4:"file";s:28:"curtissliwa_wide-300x103.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"103";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Social Media During a Crisis - Interview with Curtis Sliwa, WABC Radio http://www.sparkminute.com/2009/06/09/social-media-during-a-crisis-interview-with-curtis-sliwa-wabc-radio/ Tue, 09 Jun 2009 05:14:57 +0000 http://www.sparkminute.com/?p=634
    Curtis Sliwa, WABC Radio
    Last week I wrote an article for Mashable entitled "5 Unique Stories of Social Media Saving the Day." It's a piece about how social media technologies, most notably Twitter, are being used to connect people in times of need. Tonight, I appeared on air with Curtis Sliwa of WABC Radio in NYC to talk about social media coming to save the day. Time (14:21) [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_SocialMediaCrisis_Edited.mp3] ]]>
    634 2009-06-09 01:14:57 2009-06-09 05:14:57 open open social-media-during-a-crisis-interview-with-curtis-sliwa-wabc-radio publish 0 0 post 0 _edit_lock 1244525252 _edit_last 1 66316 http://mashable.com/2009/06/04/social-media-crisis-stories/ 98.129.173.171 2009-06-09 20:09:02 2009-06-10 00:09:02 1 pingback 0 0
    The benefits of working for yourself http://www.sparkminute.com/2009/06/10/the-benefits-of-working-for-yourself/ Wed, 10 Jun 2009 17:02:05 +0000 http://www.sparkminute.com/?p=642 Andy Ihnatko. Walking back to the car we started discussing the advantages of working for yourself and not working in an office. We're both big fans of it. You can watch it below, or click over to my Vimeo page and see it big and in HD. Plus, here's another video of me and Andy last time he was in town for MacWorld. Just the two of us talking about how we met back in junior high. Plus, another video of Andy complaining about me when I went to the bathroom.]]> 642 2009-06-10 13:02:05 2009-06-10 17:02:05 open open the-benefits-of-working-for-yourself publish 0 0 post 0 _edit_last 1 _edit_lock 1244653328 Photos from RoboGames, the world's largest robot competition http://www.sparkminute.com/2009/06/14/photos-from-the-worlds-largest-robot-competition/ Mon, 15 Jun 2009 01:09:01 +0000 http://www.sparkminute.com/?p=648 . [caption id="" align="aligncenter" width="283" caption="A Bioloid dancing to "Kung Fu Fighting""]A Bioloid dancing to Kung Fu Fighting[/caption] . [caption id="" align="aligncenter" width="425" caption="Badge Bots created by Liz Mamorsky"]Badge Bots created by Liz Mamorsky[/caption] . [caption id="" align="aligncenter" width="283" caption="This up-side-down combat bot knocked itself out of the competition"]This up-side-down combat bot knocked itself out of the competition[/caption] . [caption id="" align="aligncenter" width="425" caption="Combat robots at their finest"]Combat robots at their finest[/caption] . [caption id="" align="aligncenter" width="283" caption="Joule Thief Artbot"]Joule Thief Artbot[/caption] . [caption id="" align="aligncenter" width="425" caption="Cozy Rampage dolls"]Cozy Rampage dolls[/caption] . [caption id="" align="aligncenter" width="283" caption="The happiest robot at the event"]The happiest robot at the event[/caption] . [caption id="" align="aligncenter" width="425" caption="David Spark"]David Spark[/caption] . Click here to see more photos from RoboGames. To learn more about the event, check out official RoboGames website: http://robogames.net .]]> 648 2009-06-14 21:09:01 2009-06-15 01:09:01 open open photos-from-the-worlds-largest-robot-competition publish 0 0 post 0 _edit_lock 1245029803 _edit_last 18 Blogging should be a core responsibility of a CEO http://www.sparkminute.com/2009/06/16/blogging-should-be-a-core-responsiblity-of-a-ceo/ Tue, 16 Jun 2009 23:08:45 +0000 http://www.sparkminute.com/?p=672 What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth. Subscribe via iTunes to the Be the Voice podcast Subscribe to the podcast via iTunes Subscribe to the Be the Voice blog Subscribe to the Be the Voice blog Summary of my interview with Paul Levy:
    • Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. So he decided to start writing a blog.
    • Paul Levy posts real time data of operations at BIDMC to brag about their success, but also to expose issues that need improvement.
    • Blogging has inspiring clinicians to do better because they know their results will be seen by the public.
    • Blogging should be a core part of a CEO's duties to promote his/her organization.
    Listen to or download my interview with Paul Levy [17:50 m]. [audio:http://media.libsyn.com/media/davidspark/BTV_PaulLevy.mp3] Full Paul Levy Article: Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center (BIDMC) in Boston, Massachusetts, which also happens to be the hospital where my father, Dr. Richard F. Spark has worked for more than 40 years as an endocrinologist. Levy has made a name for himself and his hospital by being very proactive in social media and authoring a blog entitled, "Running a Hospital," where he talks about improving the operations at the BIDMC, reducing errors, keeping people healthy, and the overall state of health care in the United States.
    Paul Levy, CEO Beth Israel Deaconess Medical Center
    Paul Levy, CEO Beth Israel Deaconess Medical Center

    No experience? No problem. Just expose what you learn.

    When Levy came on as CEO of the BIDMC, he had no previous experience running a hospital although his previous jobs (the state's water and sewage system, Mass Water Resource Authority (MWRA), and the Boston Harbor Cleanup) did involve health issues. Even though he knew nothing about health care or medicine, Levy found it rather fascinating and thought others might think so as well. So he decided to just start writing the blog. He didn't ask anyone for permission. "It was the usual narcissistic approach to starting a blog. You think you have something interesting for the world to read and then you wonder if anybody's going to show up and read it," said Levy. When Levy started there was surprisingly very little information out there about running a hospital. He went out of his way to post real time data about the BIDMC. In multiple cases, Levy's written about issues of infections and hand washing. It became a very hotly contested topic and in some cases Levy had to admit that the hospital wasn't doing the best job it could, but he talked about it openly and he spelled out what the hospital was doing to improve the issue. "Part of the exposing was bragging about what we were doing," said Levy, "I think most people in the hospital felt some pride in the fact that I was writing about that. I think it made a number of people a little bit nervous that I was publicizing things that normally aren't talked about. But there is an underlying ethic to the BIDMC that people really want to improve the quality of care that we give and other hospitals give. And to the extent that stories about how we're trying to do that are made public and might help the industry and the like, I think we're well received."

    Public blogging actually inspiring clinicians

    When asked if the blog is making a difference at the hospital, Levy definitely has seen evidence. With regard to issues of central line infections and ventilator related pneumonia, Levy said he saw internal emails where clinicians were reminding themselves that Levy would be posting their numbers. "They were already trying pretty hard to do well, [the blog gave] them the initial impetus to do better because the numbers would be there for the world to see. So I think those kinds of transparencies has its value in terms of creating or establishing a kind of creative tension for an organization to help it do better. So I think it makes a difference in that regard," Levy said.

    Blogging should be part of a CEO's promotional duties

    Levy is a very active blogger, writing one to two posts every day. Some of those posts have to do with the Red Sox (Fenway Park is just a few blocks from the BIDMC), but most have to do with the hospital. The writing of the posts is not what takes the time. The real time sink, said Levy, is keeping up with other people's blogs which is really the same kind of research and time he would spend reading medical trade journals. When I asked Levy about balancing his CEO duties with blogging, he didn't think there shouldn't be a distinction between the two. "If one of your jobs as CEO of an organization is to represent that organization before the public. With traditional venues being newspapers, speeches, lectures, and the like. Then use of social media is a logical extension of that corporate responsibility of the CEO. The outreach potential is excellent plus you can express your point of view not being filtered by reporters, or editors, or whatever," Levy said.

    Getting caught making a blogging faux pas

    Levy, like other social media superstars, didn't achieve success without making a few mistakes along the way. He admits to making the error of pasting an article, in whole, on his blog. A journalist caught the mistake and chided him for copyright infringement. He quickly corrected the error by amending the post and just pasting in excerpts which he realized made the post a lot more interesting as well. With the continuing popularity of his blog, Levy realizes that there are a lot of people out there who are hungry and thirsty for ideas on how to improve the health care system. While he's worked in public service before, Levy said running a hospital is the ultimate public service organization. Talking publicly about operations is one service he's happy to provide his community and his hospital.]]>
    672 2009-06-16 19:08:45 2009-06-16 23:08:45 open open blogging-should-be-a-core-responsiblity-of-a-ceo publish 0 0 post 0 _edit_last 1 _edit_lock 1245193935
    David Spark on Cranky Geeks http://www.sparkminute.com/2009/06/18/cranky-geeks-cranky-on-hulu-and-the-dtv-transition/crankygeeks_061809/ Thu, 18 Jun 2009 21:32:05 +0000 http://www.sparkminute.com/wp-content/uploads/2009/06/crankygeeks_061809.jpg 678 2009-06-18 17:32:05 2009-06-18 21:32:05 open open crankygeeks_061809 inherit 677 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/06/crankygeeks_061809.jpg _wp_attached_file 2009/06/crankygeeks_061809.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"276";s:14:"hwstring_small";s:23:"height='83' width='127'";s:4:"file";s:30:"2009/06/crankygeeks_061809.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"crankygeeks_061809-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"crankygeeks_061809-300x194.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"194";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky Geeks: Cranky on Hulu and the DTV transition http://www.sparkminute.com/2009/06/18/cranky-geeks-cranky-on-hulu-and-the-dtv-transition/ Thu, 18 Jun 2009 21:35:02 +0000 http://www.sparkminute.com/?p=677 This week on Cranky Geeks, myself, Dave Mathews, Sebastian Rupley, and John C. Dvorak all engaged in the usual banter. Mathews showed off his tech chops prowess in this episode, and I got to complaining about the most under reported part of the DTV transition (the upper channels being lost) and my prediction that Hulu will eventually develop a pay for model. Watch. Let me know what you think. David Spark on Cranky Geeks]]> 677 2009-06-18 17:35:02 2009-06-18 21:35:02 open open cranky-geeks-cranky-on-hulu-and-the-dtv-transition publish 0 0 post 0 _edit_last 1 _edit_lock 1245361279 66573 craig@budgetpulse.com http://www.budgetpulse.com 72.66.56.85 2009-06-19 11:15:29 2009-06-19 15:15:29 1 0 0 frangelanbc http://www.sparkminute.com/2009/06/20/the-truth-behind-im-a-celebrity-get-me-out-of-here-from-frangela/frangelanbc/ Sat, 20 Jun 2009 19:46:29 +0000 http://www.sparkminute.com/wp-content/uploads/2009/06/frangelanbc.jpg 683 2009-06-20 15:46:29 2009-06-20 19:46:29 open open frangelanbc inherit 682 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/06/frangelanbc.jpg _wp_attached_file 2009/06/frangelanbc.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"242";s:6:"height";s:3:"350";s:14:"hwstring_small";s:22:"height='96' width='66'";s:4:"file";s:23:"2009/06/frangelanbc.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:23:"frangelanbc-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:23:"frangelanbc-207x300.jpg";s:5:"width";s:3:"207";s:6:"height";s:3:"300";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} The truth behind "I'm a Celebrity...Get Me Out of Here" from Frangela http://www.sparkminute.com/2009/06/20/the-truth-behind-im-a-celebrity-get-me-out-of-here-from-frangela/ Sat, 20 Jun 2009 21:37:54 +0000 http://www.sparkminute.com/?p=682 frangelanbcI had lunch with Frances Callier and Angela Shelton yesterday. They're also known as Frangela, and they're a comedy duo that has a weekly radio show. I've known Frances Callier for years as she was my improv coach when I was training at and writing for Second City in Chicago. Frances and Angela had just been eliminated/quit NBC's "reality" show, "I'm a Celebrity...Get Me Out of Here" (Here's their bio page on the show site). They're scheduled to go back to Costa Rica to film the last few days of the show, which will air live. (UPDATE: According to their Twitter update, Frangela will NOT be going back to Costa Rica for the finale.) My wife and I had lunch with Frangela in Los Angeles, and the two of them told us all the horror stories of the production crew. Watch "I'm a Celebrity...Get Me Out of Here" and it looks as if all the celebrities are sitting around doing a lot of nothing. That's far from the case. The production crew constantly had the celebrities working their tails off: hiking, washing clothes, emptying latrine, gathering firewood, purifying water, making food from scratch, and more. But you never actually see any of that. While they truly were in the jungles of Costa Rica, all the hot lights on them makes it look like a sound stage. Plus, the producers didn't seem to truly care about the health of the people on camera. People would be getting hurt on camera, for example Lou Diamond Phillips got bitten by a rat, and the enormous production crew just stood there and stared instead of rushing to his aid or at bare minimum calling someone who could help. In addition, the producers simply forgot to give any of the celebrities bug spray for the first few days and everyone got horribly bitten up. I saw the bites all over Angela's legs and arms. Watch my eight minute video interview with Frangela as they dish the dirt on the show "I'm a Celebrity...Get Me Out of Here." ]]> 682 2009-06-20 17:37:54 2009-06-20 21:37:54 open open the-truth-behind-im-a-celebrity-get-me-out-of-here-from-frangela publish 0 0 post 0 _edit_lock 1246041896 _edit_last 1 66621 http://www.celebritydictionary.net/2009/06/20/frangela1-interview-about-life-in-the-jungle-producers-dont-seem-to-care-about-casthttpwwwsparkminutecomp682-im-a-celebrity/ 208.97.171.4 2009-06-21 00:03:28 2009-06-21 04:03:28 1 pingback 0 0 66628 http://kittan.pagesforeveryone.com/2009/06/21/celebrity-interviews-on-the-web/ 203.132.5.72 2009-06-21 04:42:27 2009-06-21 08:42:27 1 pingback 0 0 The cool and not-so-cool from BlogWell http://www.sparkminute.com/2009/06/23/the-cool-and-not-so-cool-from-blogwell/ Tue, 23 Jun 2009 23:46:01 +0000 http://www.sparkminute.com/?p=691 Andy Sernovitz, Gaspedal[/caption] Andy Sernovitz's company Gaspedal produced BlogWell, a half-day seminar of social media case studies. A total of eight companies presented, but I could only be in the room for four of the sessions. Here's a summary of the sessions I attended and what I thought it was cool and what was not cool. Cool/Not-so-cool (UPDATED) - Announce engagement options upfront - At the meeting's onset, the presenter announced that they welcome everyone to blog and tweet at the conference. The Twitter hashtag for the event was #blogwell and that if you added @gaspedal to your tweet they would retweet your tweet. It also verged on not-so-cool because they never actually put those words up on the giant screen to remind us what to do. UPDATE: I am updating this post and calling it "Not-so-cool" because @gaspedal didn't retweet people's tweets yesterday like they said they would. In fact, they only retweeted two tweets when there were more than 40 tweets that @ replied his company Gaspedal. My tweet wasn't one of those two tweets. Andy spoke at great length about ethics during his presentation midway through the show (see below "Social media rules of disclosure") and I think he kind of blew it. I don't think it was intentional because that's not Andy's style, but unfortunately that's how it came off. His partner publicly asked the audience for publicity and said he would return the favor, and he didn't. I chatted over email with Andy about this and he admitted that it fell through the cracks as there were many issues going on at the event and unfortunately they missed this one. But it's not too late to rectify it. I invite Andy to now go ahead and retweet all those people that @ replied his company. I should also mention that Andy was very kind to give me a pass to come to his event. Cool - Don't give coupons away online, mail them - Want to start a mailing list of people interested in your product? Mail them a coupon instead of letting them print one out for free. Yoplait Kids asked a simple question of their audience of moms: "If you liked our product so much, would you give us your name and address if we mailed you a free coupon?" Many of them said yes. General Mills collected the addresses, and the moms got the coupons. Later in the campaign they gave away coupons online and lowered the value on them. Ultimately, General Mills gave away 285,000+ free to high value coupons to moms and the redemption was exceptional. In return for the blogs, Yoplait Kids got tons of online conversation in traditional and new media. A total of  5,800 placements with 800+ on blogs. All those mentions delivered nearly 100 million impressions, said David Witt, General Mills Brand PR. Cool - Influence of mom bloggers - Social media is the most credible and effective way to reach moms. I learned this last year when I attended the BlogHer conference in San Francisco. And according to a study they did last year with Compass Partners, more than half of women consider blogs a reliable source of advice. Not only that, but General Mills learned very quickly that mom bloggers want to give their opinion. For Yoplait kids, General Mills identified and built relationships with mom bloggers that would find their information relevant. They targeted moms with kids 0 to 4 years of age. They provided product information, samples, coupons, and prize packs that they could give away. In addition, they partnered with influential sites such as Sittercity, Modern Mom, Bargain Briana, TwitterMoms, Savvy Auntie, MommySavers, MomSpace, MomLogic, and My BlogSpark. This helped them get a a nice response from traditional media as well. Cool - Reputation management system based on points - SAP gives points to community members for participating and contributing. You get points for blogging, wiki entries, reviews, and presenting at live events. Not redeemable, but you get reputation within the community. Not-so-cool - PowerPoint presentations with way too much text - Uggh, when will people ever learn that you can't copy and paste a document into a PowerPoint presentation? SAP's presentation about communities was flooded with tons of text all over the screen. Much of it was really small so that us in the back of the room couldn't read it. Nor are we speed readers that can also concentrate on what the speaker is saying at the same time. Yes SAP, you may have created tons of fantastic communities, but if you want to tell us your success story, you'll have to reduce confusion. Deliver it to us all in a digestable format, not showing and telling us everything all at once. Reveal a little bit at a time over time. The overwhelming volume on text on screen was so distracting that it actually took away from the presenter. Honestly, I had a hard time understanding his points because with all that text it was unclear what the points were. And now I've stopped paying attention to him. Not-so-cool - Making your presentation non-applicable to the audience - SAP's presentation was so self-centric. It was all about SAP with no learning points as to how you could apply community within your organization. Cool - Social media rules of disclosure - Sadly I have to say this is cool because basic rules of ethics in social media still need to be taught. Andy Sernovitz reminded the audience of word of mouth marketers that the average reader needs to understand the relationship between the content, who produced it, and their relationship to the organization in question. To pull this off you need to answer these questions: Who are you? Were you paid? Is it your real opinion? Often, said Sernovitz, you can answer all these questions at once with one simple statement, "I work for Company X, and this is my personal opinion." Sernovitz went on to explain that the two areas where we fall into trouble is when companies forget to train their employees about these ethical processes. And second when you question if something is ethical or not. Simple rule of thumb, if you have to ask if doing something would be considered unethical, then the answer is always no. If you questioned it, you're probably not the only one. Not-so-cool - Presenting a "case study" without explaining what you did - Kaiser Permanente's case study "Harvesting the Low-Hanging Fruit of Internal Social Media Channels" was supposed to be about using internal collaboration tools to connect employees within a very large organization (160,000 employees). The entire presentation was spent on what their problems were but without focus. At one point she did explain that they used a wiki to reduce requirements. But many of the problems she presented she never answered, such as "How do you find people with expertise within your organization," "How do you get people to collaborate," and "How do you innovate within the organization?" She did explain that they have tools that they use, Jive Software, but she never explained why they chose Jive and how they actually used the tools to allow people to connect and collaborate. How did they get people to actually use the tools? In her entire presentation, there was one brief success story on one slide, but the rest was all very vague. Cool - Integrating social media into your application - In an effort to help people who get confused and stressed by their products, Intuit is beginning to integrate social media directly into its products, such as QuickBooks. As you're working, QuickBooks searches the social media sphere to find discussions on the area of the application you're struggling with. Cool - Shift from measuring impressions to growing connections - Consumer products such as Pepsi fall into the cycle of watching interest in their product go up and down with each marketing campaign. Shoot out a ton of advertising get lots of impressions. Stop the advertising and the interest falls away. Josh Karpf, Manager, Digital Media at PepsiCo wanted to move away from this yo-yo effect and to the gradual upward slope of growing your audience. To acheive this, here are some projects they tried that helped in building connections with their audience.
    • To promote Pepsi's logo Pepsi sent cans with different designs from over the decades to 25 influential bloggers and invited them to a Friendfeed room to engage in conversation.
    • One person tried to fake Pepsi's official Twitter handle (@PepsiCo) by following everyone interested in Pepsi and it caused a lot of confusion as to which was the official Pepsi account. Pepsi made a public statement and Twitter ID'ed the fake Pepsi handle and shut it down.
    • Podcast playground at SXSW - At must meet events such as SXSW in Austin, TX, Pepsi created a studio where bloggers and podcasters were able to record their podcast and have an experience with the Pepsi brand.
    • Track trends at SXSW - Showed visualizations of conversations on Twitter for others to see at the event.
    • Hired video bloggers at SXSW
    For more, check out Renee Blodgett's write up as well. She covered a few sessions I wasn't able to attend.]]>
    691 2009-06-23 19:46:01 2009-06-23 23:46:01 open open the-cool-and-not-so-cool-from-blogwell publish 0 0 post 0 _edit_last 1 _edit_lock 1245912225 66723 mark.yolton@sap.com http://scn.sap.com 208.70.31.186 2009-06-24 14:23:52 2009-06-24 18:23:52 1 0 0 66724 david@davidspark.com http:// 69.181.196.124 2009-06-24 14:34:40 2009-06-24 18:34:40 1 0 1 66847 http://www.weblogtheworld.com/america/gaspedal-event-corporate-social-media-success-stories/ 208.109.181.29 2009-06-28 13:12:36 2009-06-28 17:12:36 1 pingback 0 0 70149 http://www.bloggersonthego.com/countries/northern-america/america/america_ca/city-us_ca_sf/gaspedal-event-corporate-social-media-success-stories/ 66.147.240.185 2010-04-10 21:50:29 2010-04-11 01:50:29 1 pingback 0 0
    A simple overview of cloud computing http://www.sparkminute.com/2009/06/25/a-simple-overview-of-cloud-computing/ Thu, 25 Jun 2009 18:26:35 +0000 http://www.sparkminute.com/?p=714 GigaOm Structure '09, the cloud computing conference, in San Francisco, Paul Sagan, President and CEO of Akamai, gave a simple overview of cloud computing. While it was far too simple for the assembled audience, and it ended with a sales pitch that hasn't changed in ten years, I thought it was valuable for those people who didn't understand cloud computing. No surprise that the mood of the room was that cloud computing is inevitable. The argument, as Sagan pointed out, is that every category now has a SAAS solution. Here's Sagan's simple overview of cloud computing. Ingredients for Cloud Computing
    1. Via the Internet
    2. Outsourced, shared infrastructure
    3. Scalable resources
    4. On demand
    5. Metered use
    6. Reporting, insight, and security
    Why cloud has become inevitable
    1. Acceptance of Web-Enabled Technologies
    2. Economics of shared infrastructure
    3. Accelerating application time to market
    4. Security Improvements
    5. Greater efficiency and "Being Green"
    Cloud Computing Enablers
    1. Virtualization (VMWare, Xen Server, Windows Server 2008) (below, built on top of each other)
    2. Infrastructure as a Service (Amazon Web Services, EMC2, Sun, HP, IBM, Savvis, Terremark) - enables this.
    3. Application Platform as a Service (force.com, Azure, AWS, Netsuite, Google App Engine)
    4. Software as a Service (salesforce.com, NetSuite, Taleo, OfficeLive, Autodesk, Concur, Bullhorn)
    During Sagan's sales pitch for Akamai, he claims (as he's done for the past tne years), that the missing layer is optimization. Top CIO Concerns with Cloud Computing (in order of concern)
    1. Security
    2. Performance
    3. Availability
    4. Integration
    5. Customization
    ]]>
    714 2009-06-25 14:26:35 2009-06-25 18:26:35 open open a-simple-overview-of-cloud-computing publish 0 0 post 0 _edit_lock 1245954397 _edit_last 1
    Social media research is chock full of leading questions http://www.sparkminute.com/2009/06/29/social-media-research-is-chock-full-of-leading-questions/ Mon, 29 Jun 2009 06:08:02 +0000 http://www.sparkminute.com/?p=716 Jeremiah Owyang, Forrester[/caption] "We did research and asked consumers who they trust. 90% [of the people responded] said 'people like them.' Under 10% [of the people responded] trusted corporate blogs," said Jeremiah Owyang of Forrester, as reported by Louis Gray at the San Francisco American Marketing Association (SFAMA) event last week, "How Tech Bloggers are Leading the Marketing 2.0 Revolution." Owyang is an industry friend and respected social media analyst, but I find this result to be obvious, yet at the same time misleading to the entire story of what corporations can do in the social media sphere. The question of "Do you trust corporate blogs?" is a leading question. Of course we know how people are going to answer it. I attended the SFAMA event last Thursday and because I got distracted, I didn't get a chance to question Jeremiah further. If I had, I know I would get a more in depth story, since consulting about social media for large corporations is what Owyang does for a living. The problem is when someone of his stature uses his well respected research outlet to make public statements such as, "Only ten percent of people trust corporate blogs" it resonates as if there's no hope for corporations in social media and they simply should give up. What were the questions Forrester asked that yielded those results? If all you do is simply ask a question, "Do you trust your friends' blogs or corporate blogs more?" of course you're going to get people saying they trust their friends over corporations. Even if Forrester split that question into two questions, it still would be lopsided. What I've learned from all the social media events I've attended and research I've read is that social media research is chock full of leading questions. I'm sure that Forrester asked more involved questions, but unfortunately "corporate blogs are not trusted" is the result that's being quoted. What researchers need to do is spend more time questioning the reader to see if there is any preconceptions, confusion, or conflicting stories. That's where the real stories in social media research lie. For example, sure, go ahead and ask that leading question, "Do you trust corporate blogging?" But then dig deeper and see if there are inconsistencies. Start asking the respondents the following questions: (Continue asking if they read or follow any other well known corporate brands in the social media sphere)
    • Can you remember anything you read? Have you ever commented, retweeted, or responded to anything they've said?
    You'll be surprised that the same people who fell in the camp of "not trusting corporate brands" are also huge fans of well known and trusted corporate brands such as Southwest Airlines and Zappos. If you read, respond, and have a personal connection with a blog or Twitter account, you know there's a person behind it. In those cases, do those respondents who track Southwest and Zappos even consider them as corporate brands? What I would have liked to hear Owyang say, "Yes, we got people saying they hated corporate brands, but when we dug deeper, we discovered that they loved corporate brands that had a strong social media presence." The problem is there's a preconceived notion when people are asked, "Do you trust corporate blogs?" Please note that I am making this up and it's only my prediction, but I'm sure there's plenty of truth to it and I invite Owyang and anybody else who researches social media to agree or refute my estimates.

    IDC's misleading research about online advertising

    A year ago I attended another social media conference, the SWAT Summit in San Francisco, and a woman from the research outlet IDC conducted an analysis of consumer social media use and attitudes towards targeted online advertising on social networking services (SNS). In the study, IDC asked people the question, “Do you want services tracking your online behavior and information so as to serve you more targeted advertisements?” Once again, as you might imagine, the overwhelming response was no. At the same time, they also asked people if they use Web 2.0 services such as Facebook, Hotmail, Yahoo! Mail, and Gmail which all track user behavior to serve up more targeted advertising. Do people even know that? Would they stop using them if they knew that? Did they even connect the question they were being asked to the way those tools behave? Here's what I was amazed by. The IDC researcher didn't cross reference those responses. There's obviously a huge discrepancy between what people say they want and what they actually use when it comes to Web 2.0 services. At the time, the IDC presenter said that since she had the information, all she needed to do was cross reference the results and she'll get her answer. She said she would send those results to me. Guess what? It's been one year and there's no information. I'll send her a reminder.
    BTW, as a side note. In every single case where I've asked the question of "Do you have this information?" I often get the response, "Not right now, but I'll send it to you." In all the years that I've asked that question, no one has ever followed up, ever. I think they think if I'm really interested I'll follow up with them and hound them.

    Research companies need to tell the stories of discrepancies

    The cross referencing of IDC's research, between what people say they want and what they actually use is the story they should have uncovered. And that's exactly what research companies such as IDC and Forrester need to do. Go ahead and ask the obvious questions, but show where people are confused about the tools they're using. Don't let them get away with an answer such as "security is really important to me" without discovering how often they change their passwords. Ultimately though IDC’s data didn’t go deep enough and I need to learn more about the Forrester study. My question out to all of you reading this is, do you take social media research results at face value or do you question them? Do you question the research methodologies? Do you simply never question the studies because you implicitly trust the research outfit? I mean, geez, it's Forrester, it's IDC, they've got to know more about research than I do, right? No, not always. Because they're not going for the stories that the research can reveal. It's your job to push them and to constantly ask the questions. There's always a story to be told.]]>
    716 2009-06-29 02:08:02 2009-06-29 06:08:02 open open social-media-research-is-chock-full-of-leading-questions publish 0 0 post 0 _edit_lock 1246256274 _edit_last 1 66880 david@davidspark.com http:// 69.181.196.124 2009-06-29 12:12:46 2009-06-29 16:12:46 1 0 1 66881 jeremiah_owyang@yahoo.com http://web-strategist.com/blog 69.181.202.209 2009-06-29 12:23:48 2009-06-29 16:23:48 1 0 0 66869 esteban@estebankolsky.com http://ekolsky.wordpress.com 75.42.18.184 2009-06-29 07:45:49 2009-06-29 11:45:49 1 0 0 66876 jasper@social-smart.com http://social-smart.com 72.208.227.104 2009-06-29 11:18:35 2009-06-29 15:18:35 1 0 0 66878 jeremiah_owyang@yahoo.com http://web-strategist.com/blog 69.181.202.209 2009-06-29 11:38:07 2009-06-29 15:38:07 1 0 0 66874 pujamadan@hotmail.com http://www.sulmoz.com 121.246.221.168 2009-06-29 11:01:36 2009-06-29 15:01:36 1 0 0 66893 david@davidspark.com http:// 69.181.196.124 2009-06-29 17:09:32 2009-06-29 21:09:32 1 0 1
    My personal Twitter policy. What's yours? http://www.sparkminute.com/2009/06/29/my-personal-twitter-policy/ Mon, 29 Jun 2009 06:55:12 +0000 http://www.sparkminute.com/?p=720 With all the endless discussion about how one should and shouldn't use Twitter, I think it's important that each person come up with a personal Twitter policy of how they want to use the tool. You don't have to publish it like I do below, but I think everyone should write it down and look to it every now and then alongside their past tweets and see if they're actually adhering to the policy they set for themselves. The reason I recommend this is because extremely well known and respected social media gurus don't seem to have any personal policy whatsoever. Twitter just becomes this avenue for which they blast out every random thought that crosses their mind. I've unfortunately had to stop following people I truly respect solely because their Tweets would flood my feed, dominating all other tweets. In one case I stopped following someone because their tweets were 17 of the 20 most recent tweets in my feed. With that said, here's my personal Twittering policy. I invite you to share yours as well. The only times I send out a tweet is if it satisfies one of the following conditions:
    • Share - If I find something cool online, I'll share it, with a link.
    • Self promotion - If I just created something (e.g. article, video), I want people to see it.
    • Promote others - If a friend is doing something I like, or an event is happening I want others to attend, I'll happily promote it.
    • Be funny - Sometimes I just have something funny to tweet.
    • Question - If I'm having a problem that I think my followers could answer.
    • Answer a question - If someone has a question for which I know the answer.
    Two last personal rules:
    • If what I want to tweet doesn't satisfy any of those conditions, I don't tweet it. (On very rare occasions I've broken this rule.)
    • All my tweets must be self contained. Meaning that each tweet can be read and understood on its own, and has value. I don't write tweets for which you'd have to be following my conversation to know what I'm referencing.
    Do you have a personal Twitter policy? Does it achieve some personal or company goal? Does it help you build your brand? Or have you not even thought about it until now? Let me know.]]>
    720 2009-06-29 02:55:12 2009-06-29 06:55:12 open open my-personal-twitter-policy publish 0 0 post 0 _edit_lock 1246292125 _edit_last 1 69897 djdoubledown@gmail.com http://djdoubledown.blogspot.com 68.45.181.53 2009-12-21 18:17:56 2009-12-21 22:17:56 1 0 0 69898 david@davidspark.com http:// 69.181.196.124 2009-12-21 18:39:34 2009-12-21 22:39:34 1 0 1 66887 mncheuvront@gmail.com http://www.lifewithoutpants.com 99.141.130.139 2009-06-29 14:08:32 2009-06-29 18:08:32 1 0 0 66888 petersen.victoria@gmail.com http://emerginglibrarian.blogspot.com 67.41.220.229 2009-06-29 14:18:47 2009-06-29 18:18:47 1 0 0 66882 steve.nelson@clearink.com http://www.clearnightsky/blog/5 66.253.68.66 2009-06-29 13:20:44 2009-06-29 17:20:44 1 0 0 66883 steve.nelson@clearink.com http://www.clearnightsky.com/blog/5 66.253.68.66 2009-06-29 13:21:45 2009-06-29 17:21:45 1 0 0 66892 david@davidspark.com http:// 69.181.196.124 2009-06-29 16:52:43 2009-06-29 20:52:43 1 0 1 70077 www.kangalikaktus@yahoo.com 188.248.131.81 2010-02-25 01:16:08 2010-02-25 06:16:08 1 0 0 70101 http://www.flexperienceconsulting.com/blog/rt-dspark-my-personal-twitter/ 74.208.16.173 2010-03-14 09:57:09 2010-03-14 13:57:09 1 pingback 0 0
    San Francisco Twitter accounts to follow for news, events, alerts, and more http://www.sparkminute.com/2009/07/05/san-francisco-twitter-accounts-to-follow-for-news-events-alerts-and-more/ Sun, 05 Jul 2009 19:38:28 +0000 http://www.sparkminute.com/?p=737 San Francisco as you probably know is often on the cutting edge of Web 2.0 technologies being that we give birth to so many popular ones, such as Twitter. Luckily, our community has seen the advantage as well and many major outlets are taking advantage of Twitter. I've seen tons of different San Francisco-specific Twitter accounts offering up a bevy of great information. So I spent some time aggregating what I could find, but I know there's no way I could find everything. So if you find another really good account, let me know by leaving a comment. NOTE: My criteria for including a feed is number one if it actually provided valuable information specific to the San Francisco community. Take a look at the list. All provided valuable San Francisco information as do I (sometimes) at @dspark. News @abc7NewsBayArea, @Kron4News, @SFChron_Alert, @Green960, @SFist, @KTVU, @SF_Weekly, @SFBG, @KCBS_Morning, @KRON4News, @KCBSNews, @KGORadio, @ActionNewsSF, @NBCBayArea, @SFBusinessTimes (SF business news), @SFCityInsider, @ThePublicPress (non-profit and non-commercial) News outside of SF, but in Bay Area @MercuryNews, @Oakland_News, @InsideBayArea Extremely local news @94110Now (Mission and Castro district) @NoeValleySF, @CurbedSF (real estate news) News aggregators @BreakingSFNews, @CaliforniaBeat, @SanFranNews, @SFnews, @topix_sf, @TheSFNews, @SFTips, @SFMetBlogs Alerts @sf311 (Access San Francisco's 311 services through this account), @SanFran_Weather , @CAQuake, @Emergency_In_SF, @sanfranfeed Transit @realBARTworkers, @streetblogSF (Street level news alerts, with a lot covering local transit), @SF_Flyer (Alerts on cheap flights out of SF), @MuniDiaries, @SFMuniRy, @Caltrain, @SFBART, @NJudah, @BayBridgeInfo Events/Entertainment @GoldenGatePark (Events going on at Golden Gate Park), @7x7Magazine, @Lovings (SF escorts), @BayAreaCheap, @BayAreaTreks, @FamilyEvents_SF, @BayAreaGetaways, @TheFillmore_SF, @SFhappenings, @IgnighterSF (group dating for Gen Y community), @SFupDates, @AmoebaMusic, @FillmoreSF, @Flavorpill_SF, @CitysearchSF, @freesanfran, @SFshows, @EventSanFran, @SFparty, @MyOpenBar_SF (alerts you about open bar events in San Francisco), @SF_FilmSociety, @SanFranMag, @sfstation, @106KMEL, @LIVE105, @SFStandUp (news on the SF stand up comedy scene), @SFZoo, @GoldstarSF, @CheapandEasySF, @GhiradelliSQ, @SFBravoClub Food @bayareabites, @SFoodie, @crembruleecart (Food cart that roves in SF. Where's the next location?), @SanFranPicks (restaurants recommended by Twitter users. See site which follows trends and lets you filter by district or category) Sports @SFGiants_News, @CSNBayArea, @OaklandAs, @NinersNation Government @SFgov, @sfprotest (SF protest news), @Schwarzenegger, @GavinNewsom, California State Association of Counties Religious Groups Jewish: @JewishBayArea, @sfJbay, @JewishSF (News from the J magazine) NOTE: I'm having a difficult time finding other San Francisco religious groups on Twitter. If you can recommend any, please let me know. Miscellaneous San Francisco weather, @GrouponSF (One coupon every day for SF that you can purchase for deep discounts), @happn_in_sfbay (tracks Twitter trends only in San Francisco), @coffeetalksf (let everyone know what coffeehouse you're hanging out at). And here's the Cournal feed of people twittering about San Francisco. As a reminder, if you have any more recommendations for San Francisco-specific Twitter accounts to follow, let me know. In other news, since I'm such a big San Francisco fan, I sometimes give walking tours of the city through my friend's business FOOT! Tours. These are comedian-led walking tours. I'm a former stand up comic myself. My specific tour is entitled, "Nude, Lewd, and Crude: The Rise of Strippers, Beats, and Comedians in North Beach from the 1950s to 1970s." If you're interested in taking my tour or any others, contact FOOT! Tours through their site.]]> 737 2009-07-05 15:38:28 2009-07-05 19:38:28 open open san-francisco-twitter-accounts-to-follow-for-news-events-alerts-and-more publish 0 0 post 0 _edit_last 1 _edit_lock 1257211784 69355 david@davidspark.com http:// 69.181.196.124 2009-11-01 15:20:17 2009-11-01 19:20:17 1 0 1 68434 suzanneyada@gmail.com http://www.public-press.org 71.198.93.22 2009-09-06 03:01:39 2009-09-06 07:01:39 1 0 0 67585 chad@sfstandup.com http://sfstandup.com 24.5.41.251 2009-07-21 16:46:00 2009-07-21 20:46:00 1 0 0 69353 jr@jeremyrandall.org 64.81.240.16 2009-10-31 15:50:43 2009-10-31 19:50:43 1 0 0 69101 jcorwin84@gmail.com http://coffee.gabandgo.com 67.188.239.40 2009-10-13 20:55:30 2009-10-14 00:55:30 1 0 0 69102 david@davidspark.com http:// 69.181.196.124 2009-10-13 21:13:59 2009-10-14 01:13:59 1 0 1 69985 mariannejahv@aol.com 79.112.106.199 2010-01-02 11:22:26 2010-01-02 16:22:26 mobile home companies lets you know of any delays on Twitter which, I hate to admit it, seems to have a point.]]> 1 0 0 69114 jcorwin84@gmail.com http://coffee.gabandgo.com 67.188.239.40 2009-10-14 15:17:08 2009-10-14 19:17:08 1 0 0 70089 mariannejahv@aol.com 79.112.106.199 2010-01-02 16:22:26 2010-01-02 21:22:26 mobile home companies lets you know of any delays on Twitter which, I hate to admit it, seems to have a point.]]> 1 0 0 70184 avelinoronnie@yahoo.com http://alfalfamedia.com/ 222.127.173.240 2010-05-05 10:53:48 2010-05-05 15:53:48 1 0 0 70137 valerie@rebuildingtogethersf.org 69.233.182.41 2010-04-08 22:26:57 2010-04-09 03:26:57
    cheers!]]>
    1 0 0
    70138 kim@sfkids.org 216.244.30.146 2010-04-08 20:47:09 2010-04-09 01:47:09 SFKids.org twitter page:

    twitter.com/sfkids

    for kids/family-friendly activies and resources]]>
    1 0 0
    Curtis Sliwa http://www.sparkminute.com/2009/07/09/conflicting-facebook-aging-reports-and-google-goes-after-microsoftagain/curtissliwa_wide2/ Thu, 09 Jul 2009 05:09:43 +0000 http://www.sparkminute.com/wp-content/uploads/2009/07/curtissliwa_wide2.jpg 757 2009-07-09 01:09:43 2009-07-09 05:09:43 open open curtissliwa_wide2 inherit 756 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/07/curtissliwa_wide2.jpg _wp_attached_file 2009/07/curtissliwa_wide2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"149";s:14:"hwstring_small";s:23:"height='44' width='127'";s:4:"file";s:29:"2009/07/curtissliwa_wide2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"curtissliwa_wide2-150x149.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"149";}s:6:"medium";a:3:{s:4:"file";s:29:"curtissliwa_wide2-300x105.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"105";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Conflicting Facebook aging reports and Google goes after Microsoft...again http://www.sparkminute.com/2009/07/09/conflicting-facebook-aging-reports-and-google-goes-after-microsoftagain/ Thu, 09 Jul 2009 05:11:53 +0000 http://www.sparkminute.com/?p=756 Curtis Sliwa show on WABC Radio out of New York City. We talked about the announcement of the Google operating system and how it's yet another attack on Microsoft's dominance, plus the report that Facebook's audience of 55+ has increased more than 500% in the first half of the year. I question those statistics as there was a report just six weeks earlier that claimed Facebook's 55+ audience was actually decreasing. We also got to talking about Twittering as well. Curtis Sliwa I discuss it all with Curtis on his show. Listen to the 11 minute segment, or download it. [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_070809_Final.mp3] ]]> 756 2009-07-09 01:11:53 2009-07-09 05:11:53 open open conflicting-facebook-aging-reports-and-google-goes-after-microsoftagain publish 0 0 post 0 _edit_lock 1247116619 _edit_last 1 Has your business capitalized on a big news story or trend? http://www.sparkminute.com/2009/07/09/has-your-business-capitalized-on-a-big-news-story-or-trend/ Thu, 09 Jul 2009 16:29:08 +0000 http://www.sparkminute.com/?p=760 Mashable. I'm looking for people who have a business, site, or social network that somehow figured a way to latch onto a big news story (e.g. Presidential Election or Michael Jacksons death) for critical and financial success? Did you and your business do this? If so, I want to hear your STORY.
    • What did you create? And how did you actually connect it to your business/site/social network?
    • What was the net result? Did you get traffic, an increase in your social network, a surge in revenue, and/or critical recognition?
    • What did you learn from the experience?
    Got a story? PLEASE email me at daspark AT gmail DOT com. Thanks. NOTE: This is for Mashable so Im looking for people who did things online. So stories about selling Michael Jackson memorial t-shirts for profit is not relevant. Thanks.]]>
    760 2009-07-09 12:29:08 2009-07-09 16:29:08 open open has-your-business-capitalized-on-a-big-news-story-or-trend publish 0 0 post 0 _edit_lock 1247157150 _edit_last 1
    My new pilot: Power Tech Builders http://www.sparkminute.com/2009/07/10/my-new-pilot-power-tech-builders/ Fri, 10 Jul 2009 23:22:37 +0000 http://www.sparkminute.com/?p=767 see the larger version here. © 2009 all rights reserved by OMNIFIC PICTURES.]]> 767 2009-07-10 19:22:37 2009-07-10 23:22:37 open open my-new-pilot-power-tech-builders publish 0 0 post 0 _edit_lock 1247508576 _edit_last 1 Guide to riding the wave of a hot meme http://www.sparkminute.com/2009/07/15/guide-to-riding-the-wave-of-a-hot-meme/ Wed, 15 Jul 2009 17:13:31 +0000 http://www.sparkminute.com/?p=790 Michael Jackson 1958-2009I just wrote a story for Mashable entitled "5 Ways Companies Used News Trends for Business Success." The piece presented five successful examples of companies who rode the wave of hot trends and news stories. If you'd like to do the same for your business, I've put together this short guide which asks a series of questions to determine whether your business is also ready ride the wave of the latest trends. Step one: What is everybody talking about? Sit down and create a list of the top five news stories and trends.You shouldn't need to use any of the trending services to figure that one out. If you've been watching or reading the news, you should be able to rattle these off quickly. For example, now I'd say the top five stories and cultural memes are "Michael Jackson," "Jon and Kate Plus 8," "Judge Sotomayor confirmation hearings," "Iran election/protests," and "healthcare debates." Step two: What is your audience talking about? First step asked you to look for the universally popular stories. Now ask yourself what are the top five stories and trends in your industry or locale? Step three: What's your relevant take on the issue? Think of yourself on a roundtable talk show. You're one of the panelists and you've been introduced with your current job title and company. The host turns to you and asks, "You're the CEO of Widgets International, what's your take on this story?" Your job is to now look at all ten stories, five general and five specific to your industry or locale, and answer that question with respect to your company. Sometimes it'll be a stretch, and sometimes you'll be surprised by how your business can be relevant to these big issues. But you'll never know until you actually conduct the exercise. Go ahead and give it a try. President Obama Speaks At Macomb County Community College In MichiganStep four: Is your audience connected? Before we determine if you can connect these stories to your business, ask yourself if the audience makeup, both psychographic and demographic, is similar to your business' audience. J.T. O'Donnell of CAREEREALISM discovered that the audience for the movie and book "He's Just Not That Into You" were identical to her audience of career-minded young professionals. Even if your audience and the story/trend's audience isn't similar, do you think this new audience would have an interest in your product or service? Step five: Can that viewpoint somehow be connected to your business? This is where you do some serious brainstorming and let ideas run wild. Sometimes the connection will be easy to spot, e.g. there's a high demand for widgets and you sell widgets. For example, with Airbnb.com, the connection to the DNC and Inauguration was very simple. There was a huge demand for housing which their business could provide additional much needed supply. Unfortunately it won't be that easy as those stories don't come around as often. Instead, you'll need to be very creative and think of unusual connections that strike a chord with the community. For example, in the case of the Jekyll Island Authority, they made an emotional plea for your business even though they know they're dealing with a tough economy. As much as you think you can't afford a vacation, the visitor's bureau reminds you that "memories won't wait for an economic recovery." Step six: What can you create quickly to make that connection? What can you write, produce, promote, or sell that would connect your business to that story or meme? In the case of J.T. O'Donnell, she simply wrote a blog post drawing parallels between her industry and the popular movie as it was being released. Airbnb.com publicly launched their business before they intended and reached out to the blogosphere and local news to let them know what's going on. Mobile game developer Cellufun created a production cycle was so well honed that they could take advantage of hot trends to quickly turn around relevant games, such as the Bernie Madoff "Made Off" game. Do you have a slow or non-existent production cycle? If so, you need to take a look at what you can do to speed that up or create it in the first place. Step seven: What are you doing to get your relevant story out there, quickly? You can't wait for this to be successful. Timing is critical. Spend the money to hire a blogger relations team, PR firm, and marketers to get the word out quickly. News entities are always looking for new fun hooks for big stories, plus they're looking for new stuff related to the big news story. Your job is to give it to them. Cellufun ran ads on mobile carrier decks, Jekyll Island Authority ran an ad campaign, and Airbnb.com reached out to bloggers and local news outlets. Step eight: What are you doing to keep tracking stories? If you want continued success, you'll need to keep tracking stories on a regular basis, and you may want to dig even deeper. Make time to revisit this exercise on a regular basis: once a quarter, once a month, or even once a week. Keep reading the news and take advantage of services like Google Trends or the multitude of Twitter trend services.]]> 790 2009-07-15 13:13:31 2009-07-15 17:13:31 open open guide-to-riding-the-wave-of-a-hot-meme publish 0 0 post 0 _edit_lock 1248121379 _edit_last 1 67576 WBOYD@BARRINGTON-LTD.COM http://www.Barrington-Direct.com 216.59.192.32 2009-07-21 10:53:31 2009-07-21 14:53:31 1 0 0 67579 office@cmemove.com http://movingtaxi.com 76.111.76.220 2009-07-21 12:55:16 2009-07-21 16:55:16 1 0 0 Can financial firms cope with social media? http://www.sparkminute.com/2009/07/21/798/ Tue, 21 Jul 2009 13:15:54 +0000 http://www.sparkminute.com/?p=798 This article is part of a road show presentation series I'm doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog.

    Businessman discussing paperwork with couple

    Today was my first day of a week long road show I'm doing in Toronto where I'm speaking at various companies about social media and specifically how they can grow their industry voice with social media and make money from it. You can read the full article and other pertinent information here: "14 Successful Techniques for Building Your Voice with Social Media." My first presentation was at Raymond James Ltd., a North American investment firm. During and after my presentation, I got some of the standard questions such as "Who has time for this?" and "What about privacy?" But we also talked about the incredibly tricky situation social media presents to Raymond James and other financial firms. They face such a mountain of regulatory issues that they don't even both engaging in social media. I'm not a lawyer, nor an SEC commissioner, but we got to discussing the issue and there was some consensus that being able to blog online or engage in any kind of social media discussion would require creating a dividing line of what content you offer up for free that can be unregulated and what content do you charge for that is regulated. Advice vs. information and opinion This is the initial broadly agreed upon dividing point. Advice is actionable, regulated, and can potentially be liable. There are compliance issues with regard to communicating with customers. The question is can information and opinion that is given out to anyone whether they're a customer or not, avoid being held to the same standards? It's not actionable advice. Attending the session were also some members of CHF Investor Relations. After speaking with them and some employees at Raymond James, I realized they run into many of the same customer service problems that other companies must contend with. For example, when certain investment news hits, the financial discussion boards and blogosphere are all abuzz. In turn, they get calls from customers asking their opinion on a certain story or issue. If the opinion is being communicated over the phone, why not just take that same opinion and write it up in a blog? Such a move will provide two valuable benefits:

    1. Increase discoverability - If people are calling you about a certain issue, chances are pretty high they're also typing that issue into a search query. If you provide your opinion on the matter, that opinion will start appearing in natural searches. Being successfully discovered is all about timing. If people are calling you about a matter at 12pm on a Monday, make sure you get your opinion out within the next hour or two. Don't wait until Thursday next week. Your audience will have moved on by then.

    2. Ease customer service - If you're getting hammered with people asking the same question, it would be a lot easier on your entire staff if you just pointed everyone to the same piece. It will cut down customer service hours dramatically.

    Here are a couple of good follow up articles:

    Top 12 financial advisors using social media - "The New Rules of Investing" blog compiled its list of top 12 investors taking advantage of social media plus links to all their social media sites (e.g. Twitter, LinkedIn, blogs, etc.)

    Financial Firms Turn to Social Media to Attract New Gen X, Y Clients - Story from Wall Street and Technology about how some firms are taking the leap into social media, most notably Wells Fargo and Zecco, to attract new customers that are going to inherit the assets from their current customers.

    ]]>
    798 2009-07-21 09:15:54 2009-07-21 13:15:54 open open 798 publish 0 0 post 0 _edit_last 1 _edit_lock 1250028118
    Investing in Web 2.0 and how to get noticed http://www.sparkminute.com/2009/07/22/investing-in-web-20-and-how-to-get-noticed/ Wed, 22 Jul 2009 13:43:00 +0000 http://www.sparkminute.com/?p=805 This article is part of a road show presentation series I'm doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. After conducting a talk at Research Capital in Toronto, ON, I chatted with David Shore, SVP & Head, Technology Group at Research Capital and Alec Saunders, CEO of iotum, makers of Calliflower, a free to pay conference calling application. Shore organized the event and authors the Web 2.0 Weekly, a newsletter covering the financial aspects of the Web 2.0 space. Looking for trends and investing opportunities, he follows this space closely. Alec Saunders is an old friend who I've interviewed before in my "Be the Voice" podcast and he was part of my presentation. He successfully launched his unknown product by being passionate about blogging and podcasting. He's got one other tip on getting recognized. Watch the video. ]]> 805 2009-07-22 09:43:00 2009-07-22 13:43:00 open open investing-in-web-20-and-how-to-get-noticed publish 0 0 post 0 _edit_last 1 _edit_lock 1248450670 Fight back against mainstream news with your own news http://www.sparkminute.com/2009/07/24/fight-back-against-mainstream-news-with-your-own-news/ Fri, 24 Jul 2009 15:39:41 +0000 http://www.sparkminute.com/?p=812 This article is part of a road show presentation series I'm doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. Two young women drinking beer on beach, smilingEarlier this week I wrote an article for Mashable entitled "5 Ways Companies Used News Trends for Business Success." The article tells five tales of businesses that capitalized on industry trends and cultural memes. Yesterday, on day four of my Toronto social media road show, I spoke with the Canadian online travel agency, itravel2000, who actually had to fight back against the traditional news reports that were actually hurting their business. In February, the general news media was reporting on the drug and gang wars going on in Mexico. To the casual observer, the problems seemed systemic across the entire country, and as a result people stopped booking travel to Mexico. It got so bad that  itravel2000's Mexico travel which usually accounts for 40% of their business dropped to 14%, said Brad Miron, VP Business Development and Strategic Partnerships, for itravel2000. In reality, said Miron, the violence was happening alongside the U.S./Mexico border, about 3600 km from any of itravel2000's vacation destinations. So to combat the negative mainstream press about Mexico, itravel2000 sent camera crews to Mexico to report on what was really going on in the vacation destinations, and they posted 90 videos on a custom blog entitled, "What is really happening in Mexico.com." In just two weeks, 50,000 people visited the blog, and their Mexico travel bookings returned to 40% of overall bookings. Once again, itravel2000 is facing another Mexico news story that's impacting their business - swine flu. Since they were so successful with their last blog, they'll be launching another custom blog,  It's time to go to Mexico.com (will be live July 29th) where video crews will follow a handful of families going to Mexico. For more, watch my interview with Brad Miron of itravel2000. ]]> 812 2009-07-24 11:39:41 2009-07-24 15:39:41 open open fight-back-against-mainstream-news-with-your-own-news publish 0 0 post 0 _edit_last 1 _edit_lock 1249052495 67753 david@davidspark.com http:// 69.181.196.124 2009-07-31 11:39:43 2009-07-31 15:39:43 1 0 1 67751 robbarham@gmail.com http://affiliate4travel.co.uk/ 81.236.164.80 2009-07-31 10:38:09 2009-07-31 14:38:09 1 0 0 VIDEO-Business trends in social media http://www.sparkminute.com/2009/07/25/video-business-trends-in-social-media/ Sun, 26 Jul 2009 01:54:37 +0000 http://www.sparkminute.com/?p=820 This article is part of a road show presentation series I’m doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. Al O'Grady from Agoracom interviewed me about some current trends in social media. Nice little overview. See a larger version here. I also did a short 12 minute audio interview the next morning with Al which covered a few other social media business subjects. For more, read 14 Successful Techniques for Building Your Industry Voice with Social Media. Plus, there are additional articles and coverage from my Toronto tour. ]]> 820 2009-07-25 21:54:37 2009-07-26 01:54:37 open open video-business-trends-in-social-media publish 0 0 post 0 _edit_lock 1248578864 _edit_last 1 67707 charleslukens@yahoo.com http://www.presentationstoryboarding.com/ 124.106.185.4 2009-07-28 05:00:55 2009-07-28 09:00:55 storyboarding presentation together with PowerPoint presentation is like owning a printing press and printing your own currency.]]> 1 0 0 Curtis Sliwa http://www.sparkminute.com/2009/07/30/twitter-lawsuits-and-facebook-firings/curtissliwabw/ Thu, 30 Jul 2009 04:34:43 +0000 http://www.sparkminute.com/wp-content/uploads/2009/07/curtissliwabw.jpg 829 2009-07-30 00:34:43 2009-07-30 04:34:43 open open curtissliwabw inherit 828 1 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/07/curtissliwabw.jpg _wp_attached_file 2009/07/curtissliwabw.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"258";s:14:"hwstring_small";s:23:"height='77' width='127'";s:4:"file";s:25:"2009/07/curtissliwabw.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:25:"curtissliwabw-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:25:"curtissliwabw-300x182.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"182";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Twitter lawsuits and Facebook firings http://www.sparkminute.com/2009/07/30/twitter-lawsuits-and-facebook-firings/ Thu, 30 Jul 2009 04:44:57 +0000 http://www.sparkminute.com/?p=828 Curtis Sliwa show on WABC Radio. Curtis Sliwa Listen to the short six minute segment (or download it). [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_072909_Final.mp3] ]]> 828 2009-07-30 00:44:57 2009-07-30 04:44:57 open open twitter-lawsuits-and-facebook-firings publish 0 0 post 0 _edit_lock 1248929101 _edit_last 1 Build Your Industry Voice with Social Media http://www.sparkminute.com/2009/08/04/14-successful-techniques-for-building-your-industry-voice-with-social-media/ Wed, 05 Aug 2009 01:25:38 +0000 http://www.sparkminute.com/?p=837 Building Your Industry Voice with Social Media
    View more presentations from David Spark.
    Above is an edited version of a presentation I led in Toronto as part of a social media road show sponsored by Intertainment Media, owners of Itibiti Systems. The companion article to this presentation is entitled "14 Successful Techniques for Building Your Industry Voice with Social Media" (view on docstoc, download PDF, Summary of article). The article includes many more examples than you'll see in the presentation (Time: 38:44). During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I'll be writing a lot more about this subject.]]>
    837 2009-08-04 21:25:38 2009-08-05 01:25:38 open open 14-successful-techniques-for-building-your-industry-voice-with-social-media publish 0 0 post 0 _edit_last 1 _edit_lock 1249560464
    14 Successful Techniques for Building Your Industry Voice with Social Media http://www.sparkminute.com/2009/08/04/14-successful-techniques-for-building-your-industry-voice-with-social-media-2/ Wed, 05 Aug 2009 02:05:15 +0000 http://www.sparkminute.com/?p=844 This article is part of a road show presentation series I did in Toronto for Intertainment Media, owners of Itibiti Systems. Social media is far from prescriptive, that's why I sought out stories of people who succeeded in creating their own industry voice using social media. The result of my research is this article, "14 Successful Techniques for Building Your Industry Voice with Social Media" (view on docstoc, download PDF). Check out the summary below, read the article, and/or watch an audio slidecast of the live presentation I did in Toronto. Let me know what you think. Do you have any stories of your own to tell? Summary Get inspired to capitalize on social media for your business with these successful tales of building industry voice.
    1. Ride current hot news and cultural memes: Mobile gaming company capitalizes on the Bernie Madoff scandal by launching a "create your own Ponzi scheme" game.
    2. Build your own memes: An unexpected Internet entrepreneur starts a new celebrity tracking trend.
    3. Connect an existing brand or talent to your brand: From complete nobodies to big product brands, more and more companies are using celebrities and entertainment to connect audiences to their brands.
    4. Focus on content, not social media: An unbridled focus on content and not gaming social media technologies is what made Alec Saunders a thought leader in Voice 2.0 communications.
    5. Use your own product to tell your story: Alec Saunders demonstrated Calliflower, his company's free conference calling application, by hosting a daily roundtable podcast in which anyone could participate.
    6. Manage your industry's community: An SEO entrepreneur launches his city's professional networking community. With no revenue model, the connections and recognition have built invaluable goodwill with potential and existing customers.
    7. The community is the best help desk: Intuit is helping customers find answers quickly by building social networking capabilities right into its applications.
    8. Take care of your best resource, super users: Like Tom Sawyer did with painting the white picket fence, Boxee turned the arduous task into manning a booth at CES into something customers competed to do.
    9. Convert potential buyers into a word-of-mouth advertising network: Unknown book author becomes a New York Times best-selling author by podcasting his book for free.
    10. Feed everybody's needs all along the sales cycle: In order to sell a new product, Microsoft engages with decision makers, and tries not to fall short of satisfying everyone.
    11. Own a word: With laser-like intensity and determination, The RFP Database focuses its energies on owning one word and succeeds.
    12. Customer's perception of what they get must be greater than what they give: General Mills' Yoplait Kids asks customers if they're willing to trade personal information for a coupon.
    13. Own more real estate: NBC extends its reach to every screen, but also uses itiBiti to get prime placement on the user's desktop.
    14. Do the opposite of what everyone else is doing: If everyone follows the same advice, social media becomes very crowded. Sometimes, as Harry McCracken of Technologizer discovered, it's best to do the opposite.
    What's wrong with your current solution or why haven't you chosen one yet: Most companies haven't made the leap into social media because they're either still trying to uncover social media's ROI or they lack the necessary structural change in company communications. Download PDF 14 Successful Techniques for Building Your Industry Voice with Social Media - ]]>
    844 2009-08-04 22:05:15 2009-08-05 02:05:15 open open 14-successful-techniques-for-building-your-industry-voice-with-social-media-2 publish 0 0 post 0 _edit_lock 1249438422 _edit_last 1 67827 craig@budgetpulse.com http://www.budgetpulse.com 72.66.46.168 2009-08-05 12:25:11 2009-08-05 16:25:11 1 0 0 67834 david@sparkmediasolutions.com http://www.sparkminute.com/ 68.163.169.3 2009-08-05 20:46:26 2009-08-06 00:46:26 1 0 0 70186 http://www.sparkminute.com/2010/05/05/audience-building-roundup-from-the-pincshow/ 208.42.238.170 2010-05-05 11:44:25 2010-05-05 15:44:25 1 pingback 0 0 70194 http://www.belding.com/news/belding-happenings/social-media-superhero-tips/ 209.217.33.21 2010-05-07 12:53:58 2010-05-07 16:53:58 1 pingback 0 0
    Curtis Sliwa http://www.sparkminute.com/2009/08/07/interview-twitter-ddos-attack-and-using-social-media-to-break-news/curtissliwa_beret1/ Sat, 08 Aug 2009 02:55:15 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/curtissliwa_beret1.jpg 854 2009-08-07 22:55:15 2009-08-08 02:55:15 open open curtissliwa_beret1 inherit 853 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/curtissliwa_beret1.jpg _wp_attached_file 2009/08/curtissliwa_beret1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"292";s:14:"hwstring_small";s:23:"height='87' width='127'";s:4:"file";s:30:"2009/08/curtissliwa_beret1.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"curtissliwa_beret1-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"curtissliwa_beret1-300x206.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"206";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Interview: Twitter DDoS attack and using social media to break news http://www.sparkminute.com/2009/08/07/interview-twitter-ddos-attack-and-using-social-media-to-break-news/ Sat, 08 Aug 2009 02:56:28 +0000 http://www.sparkminute.com/?p=853 WABC Radio in NYC with Curtis Sliwa, Curtis and I discussed the Twitter and Facebook DDoS (Distributed Denial of Service) attack and the fact that many celebrities and politicians are looking to social media, such as YouTube and Twitter, to make announcements before they release the news to the press. Curtis Sliwa Listen to the short five minute segment, or just download it. [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_080609_Post.mp3] ]]> 853 2009-08-07 22:56:28 2009-08-08 02:56:28 open open interview-twitter-ddos-attack-and-using-social-media-to-break-news publish 0 0 post 0 _edit_last 1 _edit_lock 1249700261 cheering http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/cheering/ Mon, 10 Aug 2009 16:06:33 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering.jpg 871 2009-08-10 12:06:33 2009-08-10 16:06:33 open open cheering inherit 857 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering.jpg _wp_attached_file 2009/08/cheering.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"242";s:14:"hwstring_small";s:23:"height='72' width='127'";s:4:"file";s:20:"2009/08/cheering.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:20:"cheering-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:20:"cheering-300x170.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"170";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} cheering1 http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/cheering1/ Mon, 10 Aug 2009 16:06:42 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering1.jpg 872 2009-08-10 12:06:42 2009-08-10 16:06:42 open open cheering1 inherit 857 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering1.jpg _wp_attached_file 2009/08/cheering1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"242";s:14:"hwstring_small";s:23:"height='72' width='127'";s:4:"file";s:21:"2009/08/cheering1.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:21:"cheering1-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:21:"cheering1-300x170.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"170";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cheering http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/cheering2/ Mon, 10 Aug 2009 16:37:40 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering2.jpg 873 2009-08-10 12:37:40 2009-08-10 16:37:40 open open cheering2 inherit 857 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/cheering2.jpg _wp_attached_file 2009/08/cheering2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"242";s:14:"hwstring_small";s:23:"height='72' width='127'";s:4:"file";s:21:"2009/08/cheering2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:21:"cheering2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:21:"cheering2-300x170.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"170";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Bullhorn http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/bullhorn/ Mon, 10 Aug 2009 16:39:18 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/bullhorn.jpg 874 2009-08-10 12:39:18 2009-08-10 16:39:18 open open bullhorn inherit 857 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/bullhorn.jpg _wp_attached_file 2009/08/bullhorn.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"225";s:6:"height";s:3:"179";s:14:"hwstring_small";s:23:"height='96' width='120'";s:4:"file";s:20:"2009/08/bullhorn.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:20:"bullhorn-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} 20 Expert Tips on Running a Contest Powered by Social Media http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/ Tue, 11 Aug 2009 01:16:42 +0000 http://www.sparkminute.com/?p=857 This article is a companion piece to an article I wrote for Mashable entitled, "10 Creative Contests Powered By Social Media." Please make sure you read that article too. Looking to run a contest, but you're worried nobody will participate? Or worse, that something could go wrong? Lucky for you, you've just won the advice of five contest production specialists: 20 Expert Tips on Running a Contest Powered by Social MediaGiven their experience in operating businesses that launch and manage contests powered by social media, I reached out and asked them to please offer up some tips on how to run a successful social media-enabled contest. Here are their prize winning formulas:

    Scroll down to read, download a formatted PDF of this article, or view the PDF on Scribd.

    Cheering

    1. Know what you want out of your contest

    "When you run a contest you have to decide what do you want out of the contest and what are you willing to give," said Linda Neumann of Brilliant Marketing Ideas, Inc. Do you want to collect names of people who are interested in your product? Or do you want to learn more about your market by tapping into the community's insight? Either way, you have to design a contest that will attract your specific audience. Try not to always gravitate towards the iPod giveaway just because it's such a universally adored prize. If it's not appropriate for your audience, move onto something else.

    2. Keep it simple

    Don't get stuck on some big idea or staying consistent with company messaging. Find something small and simple that will be easy to execute and easy for people to participate. Alex Linebrink of Tweet-A-Prize! follows this simple rule: "If I can't describe it in three rules or less, we need to make it easier." For example, asking people to produce a video is not easy. It requires equipment, skill, and time. Asking people to send in a photo is easy. This is not to say you shouldn't do a video contest. There are plenty of successful video contests, but if your goal is lots of entries, you'll get more submissions with a picture contest than a video contest.

    3. Make it fun

    It should be fun to participate and watch.

    4. Locate your audience

    Before you launch a social media campaign, know where your audience is. Don't immediately think Facebook and Twitter. It's very possible your audience is on a special listserv or Yahoo! Group. If they are, then make sure you approach them there.

    5. Your audience will surprise you

    Expect the unexpected. In fact, you should want that. If you could predict everything that would happen, then you wouldn't learn from your audience. A contest is a great market learning experience. Be a sponge and be ready to adapt when (not if) necessary.

    6. The prize must generate interest

    "You need to look at the prize that you are giving away and say 'Would I want that?' 'Would I spend a few minutes a day entering to win that?' If the answer is no, then your contest probably won't do too well," explains Giancarlo Massaro of AnyLuckyDay. From Massaro's experience, electronic prizes do better than all other types of prizes. The prize doesn't necessarily need to be physical or a service. It could also be a public honor or something that doesn't have an easy price stamp, but offers a lot of cache to the winner. For example, on NPR's "Wait, Wait, Don't Tell Me" the prize is the voice of radio announcer Carl Kasell on your home answering machine.

    7. Let people participate on their schedule, not yours

    If you're not constantly offering contests, don't require people to show up at a certain time to participate. Linebrink of Tweet-A-Prize! discovered that simply changing a contest's rules from "Come back at 9PM to answer the prize question" to "Answer this prize question anytime before 9PM" resulted in a three-fold increase in participation.

    8. If you build it, they won't necessarily come

    This is a common tenement regarding the Web, but it's especially true with contests. Just posting a contest doesn't cause people to flock. You need to spread the word as much as possible through all relevant social media outlets. Most commonly used social media contest bullhorns are Twitter and Facebook.

    9. Give people a reason to want to talk about the contest

    They may just want to ask their friends to vote for them, or the contest may simply be funny and they want to tell their friends about it. It's also possible they created something for the contest (e.g. video, image, essay) and they want to show it to their friends.

    10. Use a contest to create an audience, or wait to launch a contest when you have an audience

    BullhornThe experts I interviewed, plus the contest examples I've seen provide conflicting advice. If you don't have an audience, it's best to look at your situation and see if you could be successful garnering an audience from zero. You'll need a contest that is either very creative or valuable, and you'll need some people who have an audience that can help you get the word out. Regardless of which path you choose, you'll still need to "launch with an existing engaged audience to ensure those first entries. People are hesitant to enter when they don't know what they're up against," advised Natalie Aldern from ibeatYou.

    11. Monitor entries and content

    One of the toughest hurdles people had with contests was simply managing all the entries and the content. If you have a platform that can simplify that for you (e.g. one of the contest experts' services), it will significantly cut down on contest management man hours.

    12. Mix it up

    Even the best ideas get boring after a while. If you hit a homerun with a contest, don't just repeat it over and over. You'll lose the audience you so quickly built up. "If you really want an idea to last, use it sparingly," said Linebrink. He suggests you throw in some other creative ideas. People may come back just to see what new ideas you come up with.

    13. Making judging transparent and fair

    Disclose how you're going to determine the winner. Are you going to have judges? If so, who are they? What are their credentials? Or are you going to let the audience decide the winner through public voting. If the latter, then you'll need to disclose voting in process and you'll have to constantly manage people trying to "game" the system. Many people mentioned this was one of the most troublesome aspects of managing a contest powered by social media.

    14. Disclose sponsorships

    If a contest is being sponsored, disclose it. People know you need to make money, and they respect that. What they don't respect is when you try to take advantage of their trust. If you manage it correctly, people will actually come to love your sponsors because they're the ones making the fun contest possible.

    15. Don't shoehorn a brand into the contest

    If a brand wants to fund a contest and be associated with it, then great. But if a brand demands that it actually be included as a requirement for contest entry and it doesn't fit, then don't push it. For example, don't run the contest, "Write an essay on how Diet Coke will help the rainforest."

    16. Don't create endurance contests

    "The longest time to"-type of competitions are boring for everyone and they don't make good Internet content to watch.

    17. Create long enough deadlines

    A contest needs time to build up interest, for people to get the courage to enter, and then to actually create their entries. This is not true for all contests such as ongoing trivia contests or contests where participation only requires signing up (e.g. "Become our Facebook fan" or "Follow us on Twitter").

    18. Announce the winners quickly

    When the contest is over, that's when interest is the highest. It's also the best time to announce the winner. People will be more willing to enter a future competition if they know they'll be recognized.

    19. Capture information from interested parties

    The goal of a social media-enabled contest is to keep the conversation going after the contest. That requires you to capture the user. Currently, the most common ways of required registration are through a Facebook fan page or following a company profile on Twitter.

    20. Create repeat customers

    A contest is often a great excuse to introduce yourself to your audience. But that's all it is, an introduction. Since you're capturing your audience through social media tools like Facebook and Twitter, continue the conversation. Talk to them even on issues that have nothing to do with the contest, and make sure you're very responsive to questions. If you maintain conversation flow and interest, you'll achieve what every business wants, repeat customers.

    BONUS: Legal risks to avoid

    "Contests can offer many benefits to companies; however in addition to the legal requirements that apply to all types of contests, there is an inherent risk in putting so much power in the hands of consumers," said Gonzalo Mon, an attorney in the advertising law practice group at Kelley Drye & Warren LLP. Mon has extensive experience with legal issues with regard to promotions, sweepstakes, contests, and user-generated content. Here are some of Mon's legal tips to consider whenever launching a contest powered by social media. Promotions laws apply
    "Promotions in which consumers are invited to submit entries for the chance to win prizes are subject to a patchwork of laws across every state. These laws may regulate, among other things, whether consumers can be asked to incur any costs to enter, how winners may be selected, and what must be disclosed in ads. Make sure you comply with the relevant laws or you could find yourself on the wrong end of a regulatory investigation or lawsuit."
    Companies can get in trouble for what consumers do
    "Entries submitted by consumers often contain content that violates a third party's rights or some law. For example, an entry could infringe on copyrights or trademark rights, or contain false claims or defamatory content. In some cases, the company running the contest can get sued over content posted by consumers. Tell people what they can and cannot post and make sure you promptly address problematic content."
    Public voting can lead to public problems
    "Many companies that run contests like to have the public vote for winners. Although this offers various benefits from a marketing perspective, it also creates some legal risks. In some cases, public voting can cause a contest to run afoul of state contest laws. Moreover, entrants may try to find opportunities to artificially inflate their votes. Make sure you pay attention to legal requirements and take steps to deter fraud."
    For more, read Gonzalo Mon's article, "Contests with Consumer Generated Content Pose Risks as well as Rewards."]]>
    857 2009-08-10 21:16:42 2009-08-11 01:16:42 open open 20-expert-tips-on-running-a-contest-powered-by-social-media publish 0 0 post 0 _edit_lock 1251080825 _edit_last 1 68544 mark.rea2@gmail.com 24.145.241.92 2009-09-12 18:19:24 2009-09-12 22:19:24 1 0 0 67944 filmbug@gmail.com 173.32.95.249 2009-08-11 18:19:33 2009-08-11 22:19:33 1 0 0 67952 rizalcb@gmail.com http://www.blendsblog.com 115.132.112.229 2009-08-12 03:25:13 2009-08-12 07:25:13 1 0 0 67932 websuccessdiva@gmail.com http://impactmarketingzone.com 75.212.35.112 2009-08-10 22:35:35 2009-08-11 02:35:35 1 0 0 67933 david@davidspark.com http:// 68.163.191.35 2009-08-10 23:00:41 2009-08-11 03:00:41 1 0 1 70007 vasantgood1@gmail.com http://www.fuchsiamac.com/ 202.83.32.241 2010-01-26 00:40:47 2010-01-26 05:40:47 1 0 0 69998 sale@mobilephone7.com http://www.wholesaleinc.net/ 119.136.141.109 2010-01-20 20:53:26 2010-01-21 01:53:26 1 0 0 69999 loko_lolo2002@yahoo.com 92.81.186.156 2010-01-23 10:19:01 2010-01-23 15:19:01 1 0 0 70035 getskril@gmail.com 98.234.158.175 2010-02-06 21:47:25 2010-02-07 02:47:25 http://skril.com to learn more.

    The service is currently free and there are no limits to the number of entries and on the duration of the contest. We also verify email addresses from entrants.

    Contest organizers can setup a contest which allows entrants to login via Twitter, Facebook, MySpace, Google Friend Connect, LinkedIn, Yahoo, Digg, or FriendFeed OAuth.]]>
    1 0 0
    70093 getskril@gmail.com 98.234.158.175 2010-02-07 02:47:25 2010-02-07 07:47:25 http://skril.com to learn more.

    The service is currently free and there are no limits to the number of entries and on the duration of the contest. We also verify email addresses from entrants.

    Contest organizers can setup a contest which allows entrants to login via Twitter, Facebook, MySpace, Google Friend Connect, LinkedIn, Yahoo, Digg, or FriendFeed OAuth.]]>
    1 0 0
    70191 http://www.sparkminute.com/2010/05/05/audience-building-roundup-from-the-pincshow/ 208.42.238.170 2010-05-06 18:00:38 2010-05-06 22:00:38 1 pingback 0 0
    20 Expert Tips on Running a Contest Powered by Social Media http://www.sparkminute.com/2009/08/10/20-expert-tips-on-running-a-contest-powered-by-social-media/contestpdf_icon/ Tue, 11 Aug 2009 13:27:01 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/contestpdf_icon.jpg 888 2009-08-11 09:27:01 2009-08-11 13:27:01 open open contestpdf_icon inherit 857 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/contestpdf_icon.jpg _wp_attached_file 2009/08/contestpdf_icon.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"150";s:6:"height";s:3:"194";s:14:"hwstring_small";s:22:"height='96' width='74'";s:4:"file";s:27:"2009/08/contestpdf_icon.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:27:"contestpdf_icon-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Facebook, Google, and the future of real-time search http://www.sparkminute.com/2009/08/12/facebook-google-and-the-future-of-real-time-search/ Wed, 12 Aug 2009 21:46:27 +0000 http://www.sparkminute.com/?p=892 WABC Radio, Curtis Sliwa and I discussed the wife of Twitter's CEO, Evan Williams, tweeting her labor, and the new announcements around real-time search:
    • Facebook made its announcement about real-time search for all its users.
    • Facebook buys Friendfeed which has real-time search.
    • Google announces Google Caffeine which is really just an improved search with faster indexing, or so Google claims.
    Listen or download our five minute conversation about the issues. [audio:http://media.libsyn.com/media/davidspark/curtis_sliwa_081109_post.mp3] ]]>
    892 2009-08-12 17:46:27 2009-08-12 21:46:27 open open facebook-google-and-the-future-of-real-time-search publish 0 0 post 0 _edit_last 1 _edit_lock 1250113897
    Good for the Jews http://www.sparkminute.com/2009/08/12/first-review-for-my-sisters-new-novel-good-for-the-jews/goodforthejews_cover/ Thu, 13 Aug 2009 01:06:25 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/goodforthejews_cover.jpg 901 2009-08-12 21:06:25 2009-08-13 01:06:25 open open goodforthejews_cover inherit 900 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/goodforthejews_cover.jpg _wp_attached_file 2009/08/goodforthejews_cover.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"161";s:6:"height";s:3:"240";s:14:"hwstring_small";s:22:"height='96' width='64'";s:4:"file";s:32:"2009/08/goodforthejews_cover.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:32:"goodforthejews_cover-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} First review for my sister's new novel, "Good for the Jews" http://www.sparkminute.com/2009/08/12/first-review-for-my-sisters-new-novel-good-for-the-jews/ Thu, 13 Aug 2009 01:09:39 +0000 http://www.sparkminute.com/?p=900 Good for the JewsMy sister, Debra Spark, is an award winning novelist and her third novel, "Good for the Jews," is coming out in October, but already has received its first stellar review from Booklist. Here it is. Good for the Jews. Spark, Debra (Author) Oct 2009. 264 p. Univ. of Michigan, hardcover, $24.00. (9780472117116). Spark is at her sly, funny, and cutting best in her third novel, a clever and affecting variation on the biblical story of Esther. The setting is Madison, Wisconsin, a liberal heartland stronghold not without its dark side. Mose Sheinbaum loves his work as an American history teacher at a high school for struggling students, and the students love him. A real mensch, he raised his young cousins Ellen and her sister after their parents perished in a car crash and after he lost his wife. Ellen has become a rare and splendid creature, a beautiful, 25-year-old virgin, but Mose is being targeted by the new principal. Is it because he's Jewish? Who is sending him hate mail? Can Ellen help, now that she's engaged to the superintendent of schools? With agile dialogue, escalating weirdness and menace, and tricky questions of lust, love, fear, stereotyping, and hate underlying each hilarious, caustic, and unnerving scene, Spark's canny novel of outsiders and insiders unveils many hard truths about the enigmas of the self and others in relationships both private and public. Debra Spark - Donna Seaman If you can't wait for October, read my sister's first novel, "Coconuts for the Saint." It's fantastic. I should note that a second review has also come out, and that's from our mom. She loved it. I've got an early copy of the book and I'm starting it tonight. When I'm done, I'll let you know my unbiased review as well. ;) ]]> 900 2009-08-12 21:09:39 2009-08-13 01:09:39 open open first-review-for-my-sisters-new-novel-good-for-the-jews publish 0 0 post 0 _edit_lock 1250126544 _edit_last 1 Curtis Sliwa http://www.sparkminute.com/2009/08/19/cyberbullying-should-it-be-a-felony/curtissliwa1_byiangrundy_small/ Wed, 19 Aug 2009 19:18:13 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/curtissliwa1_byiangrundy_small.jpg 909 2009-08-19 15:18:13 2009-08-19 19:18:13 open open curtissliwa1_byiangrundy_small inherit 908 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/curtissliwa1_byiangrundy_small.jpg _wp_attached_file 2009/08/curtissliwa1_byiangrundy_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"285";s:14:"hwstring_small";s:23:"height='85' width='127'";s:4:"file";s:42:"2009/08/curtissliwa1_byiangrundy_small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:42:"curtissliwa1_byiangrundy_small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:42:"curtissliwa1_byiangrundy_small-300x201.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"201";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cyberbullying: Should it be a felony? http://www.sparkminute.com/2009/08/19/cyberbullying-should-it-be-a-felony/ Thu, 20 Aug 2009 00:33:08 +0000 http://www.sparkminute.com/?p=908 Read all about it here. Last night on The Curtis Sliwa Show on WABC Radio, Curtis and I talked about these cyberbullying cases, social media contests, and a whole array of other tech issues. [caption id="attachment_909" align="aligncenter" width="425" caption="Curtis Sliwa. Photo by Ian Grundy"]Curtis Sliwa. Photo by Ian Grundy[/caption] Listen to our 11 minute discussion here, or download it. [audio:http://media.libsyn.com/media/davidspark/curtis_sliwa_081809_Post.mp3] ]]> 908 2009-08-19 20:33:08 2009-08-20 00:33:08 open open cyberbullying-should-it-be-a-felony publish 0 0 post 0 _edit_last 1 _edit_lock 1250728440 Social media "gurus" and bloggers are egotistical jerks http://www.sparkminute.com/2009/08/20/social-media-gurus-and-bloggers-are-egotistical-jerks/ Thu, 20 Aug 2009 21:48:58 +0000 http://www.sparkminute.com/?p=915 Boy (5-7) pulling face, holding thumb to nose, side viewThat about sums up my feeling towards a few of my brethren in social media and journalism after yesterday's Brody PR "debacle." (I used that title only for dramatic effect. They're not all egotistical jerks. Then again, if you have a blog you likely have a decent sized ego. But that doesn't make you a jerk.) You may have read about the Brody PR debacle in one of the many blog posts about it or tracked the discussion on Twitter. If you didn't read the story or weren't on the list, here's what happened:
    • A PR person sent a mass mailed press release about a new social media book  and failed to mask her list. She put the recipients in the To: field instead of the BCC field.
    • Two people sent honest responses of interest in the book, but accidentally hit the "Reply to All" button, thus everybody received those messages as well.
    Granted, these were all mistakes. Not horrible mistakes, but mistakes nonetheless. The problem is, the people who saw these mistakes were industry influencers in social media, advertising, and journalism. Their professional sensibilities were so offended that they purposely began using the "Reply to All" feature requesting to be removed from the list. Why would one hit the "Reply to All" button asking to be removed from the list knowing that the person who sent the email is the only one who has the power to remove that person from the list? And why would one hit the "Reply to All" button to tell other people to stop hitting "Reply to All?" And why would one hit the "Reply to All" button to announce the following?
    • "Beth as of now your domain is now on my spam list. Good bye"
    • "I have manually unsubscribed from this list and asked Gina Trapani to add BrodyPR to her list of PR firms who spam."
    • "Take me off this fucking list which I never asked to be on and cannot unsubscribe from."
    • "I realize this is hypocritical but might be best for people to NOT reply all to be removed from the list and only reply to the mail list owner. On that note, please remove me, and don't ever put me on a mail list without my consent again. Thanks."
    The only reason one consciously hits "Reply to All" in all of these cases is because he or she is a self-centered egotistical jerk. The PR woman made a MISTAKE. Let it go. Why trash her on the list, on your blog, and in the Twittersphere? Why write a blog post later pointing to her as the poster child of all of PR's ills? This is NOT the first time something like this has happened. I've seen it happen a minimum of once a year for the past twelve years. We've all gone through this experience before, but the show of obnoxious bravado in this email thread and then later on in blogs and in the Twittersphere was simply uncalled for. All of the people on this list are smart enough, savvy enough, and should have known better. As for the people who said, 'How dare you include my email without my permission?' Get off your high horse. When did one's email account become a sanctuary? When one makes their email address public online and on business cards you have to expect this is going to happen. Simply ask to be removed from the list and be done with it. Everyone unsubscribes from mailing lists and nobody, on either side, takes great offense. The difference between the first two incidents of "Reply to All" and the numerous incidents afterwards, is the people afterwards KNEW what they were doing. They consciously decided to flex their social clout and were showing off to everyone on the list how angry they were. I feel sorry for Beth Brody of Brody PR. She didn't deserve any of this. We all make mistakes. I have to admit that she made another mistake in that she never put the unsubscribe feature at the bottom of her mass email. Others claim that it was there, but I couldn't find it. Too bad her mistake was made in front of a few egotistical jerks. I do want to say kudos to the many more people who were on the list that chose a more healthy way to respond. They either manually unsubscribed, sent a private reply, or did nothing. BTW, this Brody PR case reminds me of the case of Sarah Lacy interviewing Mark Zuckerberg at SXSW back in March, 2008. She also made a mistake. She conducted a bad interview. We've all seen bad interviews. But in the Lacy/Zuckerberg case as in the Brody PR case, the social media sphere decided to trash her. Related articles: ]]>
    915 2009-08-20 17:48:58 2009-08-20 21:48:58 open open social-media-gurus-and-bloggers-are-egotistical-jerks publish 0 0 post 0 _edit_lock 1272991069 _edit_last 1 68130 swylie@techweb.com http://e2conf.com 198.71.26.121 2009-08-20 18:13:33 2009-08-20 22:13:33 1 0 0 68143 david@sparkmediasolutions.com http://www.sparkminute.com/ 68.163.191.35 2009-08-21 10:13:58 2009-08-21 14:13:58 1 0 0 68146 tallik@topazpartners.com http://techprgems.com 66.152.229.78 2009-08-21 14:32:00 2009-08-21 18:32:00 FWIW, I blogged about this myself over on TechPrGems.com.]]> 1 0 0 68132 blas@themusicninja.com http://www.themusicninja.com 24.73.137.232 2009-08-20 20:39:47 2009-08-21 00:39:47 1 0 0 68151 beth@brodypr.com http://www.brodypr.com 68.38.0.134 2009-08-21 17:26:31 2009-08-21 21:26:31 1 0 0 70018 propaneman@gmail.com 74.95.207.9 2010-01-28 21:18:15 2010-01-29 02:18:15 1 0 0 70023 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-29 01:36:14 2010-01-29 06:36:14 1 0 0 68203 michael.rubin@empowermm.com http://empowermm.posterous.com 64.132.169.26 2009-08-24 09:10:47 2009-08-24 13:10:47 1 0 0 68204 david@sparkmediasolutions.com http://www.sparkminute.com/ 68.163.191.35 2009-08-24 10:04:52 2009-08-24 14:04:52 1 0 0 70097 propaneman@gmail.com 74.95.207.9 2010-01-29 02:18:15 2010-01-29 07:18:15 1 0 0 70098 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-29 06:36:14 2010-01-29 11:36:14 1 0 0 70171 http://www.kayross.com/blog/?p=791 202.67.218.73 2010-04-30 02:36:16 2010-04-30 06:36:16 1 pingback 0 0
    AnyLuckyDay http://www.sparkminute.com/2009/08/25/businesses-built-on-contests/anyluckyday_page_small/ Tue, 25 Aug 2009 14:10:06 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/anyluckyday_page_small.jpg 927 2009-08-25 10:10:06 2009-08-25 14:10:06 open open anyluckyday_page_small inherit 926 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/anyluckyday_page_small.jpg _wp_attached_file 2009/08/anyluckyday_page_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"359";s:6:"height";s:3:"296";s:14:"hwstring_small";s:23:"height='96' width='116'";s:4:"file";s:34:"2009/08/anyluckyday_page_small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:34:"anyluckyday_page_small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:34:"anyluckyday_page_small-300x247.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"247";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Exuve http://www.sparkminute.com/2009/08/25/businesses-built-on-contests/exuve2_small/ Tue, 25 Aug 2009 14:15:55 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/exuve2_small.jpg 933 2009-08-25 10:15:55 2009-08-25 14:15:55 open open exuve2_small inherit 926 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/exuve2_small.jpg _wp_attached_file 2009/08/exuve2_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"519";s:6:"height";s:3:"290";s:14:"hwstring_small";s:23:"height='71' width='128'";s:4:"file";s:24:"2009/08/exuve2_small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:24:"exuve2_small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:24:"exuve2_small-300x167.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"167";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Businesses built on contests http://www.sparkminute.com/2009/08/25/businesses-built-on-contests/ Tue, 25 Aug 2009 14:22:07 +0000 http://www.sparkminute.com/?p=926 Since I've begun conducting research about social media powered contests, I've written an article for Mashable (10 Creative Contests Powered by Social Media), an article for Spark Minute (20 Expert tips on running a contest powered by social media), and now a piece in Media in Canada, "MiC Picks: David Spark's 'Three Things You Should Know About...'" AnyLuckyDay The Media in Canada article is a continuation of the Mashable article as it provides three more creative examples of social media powered contests. Two of the examples, exuve and AnyLuckyDay, are actually businesses that are built on contests. Exuve uses contests to find talent and designs so they can create their product, while AnyLuckyDay uses contests to build an audience and then sells access (via commission) to any business that wants to hold a contest. Exuve What I've learned from all my research and writing on this subject is that once you power a contest with social media, there is an endless number of marketing and business building capabilities. I'm always eager to uncover more contest stories. If you have one for me, don't hesitate to let me know. Thanks.]]> 926 2009-08-25 10:22:07 2009-08-25 14:22:07 open open businesses-built-on-contests publish 0 0 post 0 _edit_lock 1251210131 _edit_last 1 @rachelakay's Follow Friday http://www.sparkminute.com/2009/08/27/can-we-all-make-followfriday-suck-a-little-less/rachelakay_followfriday/ Thu, 27 Aug 2009 22:03:08 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/rachelakay_followfriday.jpg 936 2009-08-27 18:03:08 2009-08-27 22:03:08 open open rachelakay_followfriday inherit 935 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/rachelakay_followfriday.jpg _wp_attached_file 2009/08/rachelakay_followfriday.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"557";s:6:"height";s:3:"278";s:14:"hwstring_small";s:23:"height='63' width='128'";s:4:"file";s:35:"2009/08/rachelakay_followfriday.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:35:"rachelakay_followfriday-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:35:"rachelakay_followfriday-300x149.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"149";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} traditional_followfriday http://www.sparkminute.com/2009/08/27/can-we-all-make-followfriday-suck-a-little-less/traditional_followfriday/ Thu, 27 Aug 2009 22:15:23 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/traditional_followfriday.jpeg 937 2009-08-27 18:15:23 2009-08-27 22:15:23 open open traditional_followfriday inherit 935 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/traditional_followfriday.jpeg _wp_attached_file 2009/08/traditional_followfriday.jpeg _wp_attachment_metadata a:6:{s:5:"width";s:3:"515";s:6:"height";s:3:"275";s:14:"hwstring_small";s:23:"height='68' width='128'";s:4:"file";s:37:"2009/08/traditional_followfriday.jpeg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:36:"traditional_followfriday-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:36:"traditional_followfriday-300x160.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"160";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Can we all make #followfriday suck a little less? http://www.sparkminute.com/2009/08/27/can-we-all-make-followfriday-suck-a-little-less/ Fri, 28 Aug 2009 00:12:42 +0000 http://www.sparkminute.com/?p=935 #followfriday which is currently just a non-contextual listing of @ reply's to Twitter users you enjoy following.  For example: richardpoolton_tweetWhile I'm all for being recognized on Twitter (thanks to all the people who have #followfriday'ed me), I'm stunned that the Twitter community has communally accepted the sans justification recommendation. In every other aspect of your life would you accept a recommendation without reason?
    • "You should hire Susan."
    • "Brad would be great on your softball team."
    • "You should go out with Steve."
    In any of those situations would you simply just say, "OK" and then follow up with that person? Of course not. You'd probably first ask why should you hire, enlist, or date the recommended person. If we ask for justified recommendations in every single aspect of our lives, then why do we behave any differently on Twitter? My guess as to why this #followfriday format of just listing names came about is the fact that we can fit multiple people in a single tweet. But why jam everyone into a single tweet? Why can't Richard Poolton (above) simply send out seven separate tweets with a one line explanation as to why we should follow each person? Those recommended people and Richard's followers would appreciate the context. And it would probably result in more followers. I don't mean to pick on Richard. Almost everyone who engages in #followfriday does this. The suggestion of one name per #followfriday with context is the result of an incredibly nice #followfriday I received from PR pro, @rachelakay. @rachelakay's Follow Friday So whaddya say everybody? Let's put an end to #followfriday listing. From now on, here's my suggested #followfriday policy for all Twitter users:

    Each #followfriday tweet should promote just one person along with a "why follow" justification.

    Lack of context on tweets is not just isolated to #followfriday. I try to make every tweet self-contained, meaning that each tweet can be read and understood on its own (see "My Personal Twitter Policy. What's Yours?"). Agree with me? Disagree with me? Think I should spend my time complaining about something else? Let me know.]]>
    935 2009-08-27 20:12:42 2009-08-28 00:12:42 open open can-we-all-make-followfriday-suck-a-little-less publish 0 0 post 0 _edit_lock 1251751625 _edit_last 1 68672 writebentaylor@gmail.com 69.122.119.39 2009-09-18 17:18:05 2009-09-18 21:18:05 1 0 0 68275 rachel@rkpr.net http://www.communikaytrix.com 72.130.131.158 2009-08-27 21:23:40 2009-08-28 01:23:40 1 0 0
    richardpoolton_tweet http://www.sparkminute.com/2009/08/27/can-we-all-make-followfriday-suck-a-little-less/richardpoolton_tweet/ Mon, 31 Aug 2009 20:44:22 +0000 http://www.sparkminute.com/wp-content/uploads/2009/08/richardpoolton_tweet.jpg 943 2009-08-31 16:44:22 2009-08-31 20:44:22 open open richardpoolton_tweet inherit 935 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/08/richardpoolton_tweet.jpg _wp_attached_file 2009/08/richardpoolton_tweet.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"214";s:14:"hwstring_small";s:23:"height='64' width='127'";s:4:"file";s:32:"2009/08/richardpoolton_tweet.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:32:"richardpoolton_tweet-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:32:"richardpoolton_tweet-300x151.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"151";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky Geeks with John C. Dvorak http://www.sparkminute.com/2009/09/03/cranky-about-followfriday-skype-apple-and-the-beatles/crankygeeks_john_090209/ Thu, 03 Sep 2009 16:10:49 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_john_090209.jpg 947 2009-09-03 12:10:49 2009-09-03 16:10:49 open open crankygeeks_john_090209 inherit 946 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_john_090209.jpg _wp_attached_file 2009/09/crankygeeks_john_090209.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"303";s:14:"hwstring_small";s:23:"height='91' width='127'";s:4:"file";s:35:"2009/09/crankygeeks_john_090209.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:35:"crankygeeks_john_090209-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:35:"crankygeeks_john_090209-300x213.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"213";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky about #followfriday, Skype, Apple, and The Beatles http://www.sparkminute.com/2009/09/03/cranky-about-followfriday-skype-apple-and-the-beatles/ Thu, 03 Sep 2009 16:17:03 +0000 http://www.sparkminute.com/?p=946 On this week's episode of Cranky Geeks, John C. Dvorak wakes up and we talk about the tech news of the week including:
    • Is Twitter going to fade away like CB radio?
    • How can we make #followfriday suck less? (see my article)
    • Apple's big announcement next week. New iPods, yes, but will they finally start selling Beatles music?
    • Did eBay make the smart decision to sell Skype? Or should they have done something with it? And what about investors? What should they think of companies like eBay and Google who buy companies and then do nothing with them?
    Cranky Geeks with John C. Dvorak Watch and let me know what you think. Also on the show, Garnett Lee of 1Up.com and Sebastian Rupley, of PCMagCast.]]>
    946 2009-09-03 12:17:03 2009-09-03 16:17:03 open open cranky-about-followfriday-skype-apple-and-the-beatles publish 0 0 post 0 _edit_lock 1253400015 _edit_last 1
    Beatles: Rock Band http://www.sparkminute.com/2009/09/09/this-post-will-be-valid-for-about-an-hour-apple-ipods-and-the-beatles/game-review-beatles/ Wed, 09 Sep 2009 15:46:42 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/beatles_rockband.jpg 953 2009-09-09 11:46:42 2009-09-09 15:46:42 open open game-review-beatles inherit 952 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/beatles_rockband.jpg _wp_attached_file 2009/09/beatles_rockband.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"512";s:6:"height";s:3:"288";s:14:"hwstring_small";s:23:"height='72' width='128'";s:4:"file";s:28:"2009/09/beatles_rockband.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:28:"beatles_rockband-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:28:"beatles_rockband-300x168.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"168";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:2:"AP";s:6:"camera";s:0:"";s:7:"caption";s:116:"In this video game image released by MTV Games, a scene is shown from "The Beatles: Rock Band." (AP Photo/MTV Games)";s:17:"created_timestamp";s:2:"-1";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:19:"Game Review Beatles";}} This post will be valid for about an hour - Apple, iPods, and The Beatles http://www.sparkminute.com/2009/09/09/this-post-will-be-valid-for-about-an-hour-apple-ipods-and-the-beatles/ Wed, 09 Sep 2009 15:50:18 +0000 http://www.sparkminute.com/?p=952 Curtis Sliwa last night on WABC Radio. Listen or download the 12:30 segment.

    Beatles: Rock Band [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_090809_Post.mp3] ]]>
    952 2009-09-09 11:50:18 2009-09-09 15:50:18 open open this-post-will-be-valid-for-about-an-hour-apple-ipods-and-the-beatles publish 0 0 post 0 _edit_last 1 _edit_lock 1253399882
    David Spark on Cranky Geeks http://www.sparkminute.com/2009/09/17/cranky-on-city-wide-wi-fi-and-ipod-nano-video/crankygeeks_91609/ Thu, 17 Sep 2009 04:52:21 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_91609.jpg 961 2009-09-17 00:52:21 2009-09-17 04:52:21 open open crankygeeks_91609 inherit 960 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_91609.jpg _wp_attached_file 2009/09/crankygeeks_91609.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"264";s:14:"hwstring_small";s:23:"height='79' width='127'";s:4:"file";s:29:"2009/09/crankygeeks_91609.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"crankygeeks_91609-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:29:"crankygeeks_91609-300x186.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"186";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky on city-wide wi-fi and iPod Nano video http://www.sparkminute.com/2009/09/17/cranky-on-city-wide-wi-fi-and-ipod-nano-video/ Thu, 17 Sep 2009 04:57:27 +0000 http://www.sparkminute.com/?p=960 David Spark on Cranky Geeks Those were just a couple of the topics discussed on today's episode of Cranky Geeks with John C. Dvorak. I was on with Martin Sargent who co-hosts "This Week in Fun" on TWiT.tv and co-crank, Sebastian Rupley. I think city-wide wi-fi is dead simply because all the attempts in this city failed miserably, every time I've tried city-wide wi-fi the connectivity has been horrible, and there are plenty of other technologies like WiMAX and 3G that supersede the need for the patchwork coverage that would be necessary for city-wide wi-fi. As for the iPod Nano opening up a whole world of new family movies. I argue that people still freak out when a camera is turned on them, and Martin cogently pointed out that no one ever edits or posts any of those home movies they shoot. Watch the episode. And as a bonus, here's a short video I shot just before we all went on air. Watch in full HD. ]]> 960 2009-09-17 00:57:27 2009-09-17 04:57:27 open open cranky-on-city-wide-wi-fi-and-ipod-nano-video publish 0 0 post 0 _edit_last 1 _edit_lock 1253399788 Matt Belknap, producer and co-host of Never Not Funny podcast http://www.sparkminute.com/2009/09/18/making-money-from-podcasting-never-not-funny/podcast-money-matt-bellknap/ Fri, 18 Sep 2009 16:27:43 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-matt-bellknap.jpg 964 2009-09-18 12:27:43 2009-09-18 16:27:43 open open podcast-money-matt-bellknap inherit 963 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-matt-bellknap.jpg _wp_attached_file 2009/09/podcast-money-matt-bellknap.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"318";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:39:"2009/09/podcast-money-matt-bellknap.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:39:"podcast-money-matt-bellknap-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:39:"podcast-money-matt-bellknap-300x224.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"224";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Never Not Funny: Making Money from Podcasting http://www.sparkminute.com/2009/09/18/making-money-from-podcasting-never-not-funny/ Fri, 18 Sep 2009 19:53:47 +0000 http://www.sparkminute.com/?p=963 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here's one person's tale of how they're making money from podcasting. Matt Belknap, producer and co-host of Never Not Funny podcast

    Partial show for free - full show paid

    Never Not FunnyMatt Belknap is the co-host and producer of the "Never Not Funny" podcast starring comedian Jimmy Pardo. The show is an interview show where Pardo and Belknap invite comedians in to talk about whatever, and it's very funny. I knew Jimmy Pardo back in Chicago when I was doing stand up comedy and I was a big fan of his then, and I'm a big fan of the Never Not Funny podcast as well. What I'm really impressed with is their business model which is to offer the first 20 minutes of their program for free and then if you like the show and want to hear more (the full 90 minute show), you need to pay to subscribe ($19.99 for a season of 26 episodes on audio, $24.99 for a full season of 26 episodes on video). The model has proven very successful as Belknap estimates that 35% of their total audience has converted to paid subscribers. That's a number that's grown from about 20-25 percent, said Belknap.
    Interview (Time: 12:20) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-Never_Not_Funny.mp3] Download MP3
    But they didn't always charge. When they started, Belknap and Pardo produced 100 shows for free just to grow their audience. Once they had their audience, they made the switch to the partial show free or full show paid model. Not only are they generating revenue from subscribers, but audiences are coming to see Pardo's stand up afterhearing him on the podcast, plus the podcast got an amazing gig on "The Tonight Show with Conan O'Brien." Listen to the show to hear the story.

    More episodes of “Making Money from Podcasting”

    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    • Mevio (Technique: "Motivate your audience")
    ]]>
    963 2009-09-18 15:53:47 2009-09-18 19:53:47 open open making-money-from-podcasting-never-not-funny publish 0 0 post 0 _edit_lock 1254620037 _edit_last 1 70158 http://www.sparkminute.com/2010/04/19/when-is-the-right-time-to-gatekeep-content-to-generate-leads/ 208.42.238.170 2010-04-19 12:43:20 2010-04-19 16:43:20 1 pingback 0 0 70185 http://intertainmentmedia.com/blog/2010/05/05/start-charging-for-your-content-and-people-will-actually-watch-it/ 64.34.178.38 2010-05-05 11:01:18 2010-05-05 15:01:18 1 pingback 0 0
    Never Not Funny http://www.sparkminute.com/2009/09/18/making-money-from-podcasting-never-not-funny/nevernotfunny_logo/ Fri, 18 Sep 2009 19:57:35 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/nevernotfunny_logo.jpg 969 2009-09-18 15:57:35 2009-09-18 19:57:35 open open nevernotfunny_logo inherit 963 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/nevernotfunny_logo.jpg _wp_attached_file 2009/09/nevernotfunny_logo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"200";s:6:"height";s:3:"153";s:14:"hwstring_small";s:23:"height='96' width='125'";s:4:"file";s:30:"2009/09/nevernotfunny_logo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"nevernotfunny_logo-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} podcast-money-elsie-escobar http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/podcast-money-elsie-escobar/ Sun, 20 Sep 2009 20:04:13 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar.jpg 989 2009-09-20 16:04:13 2009-09-20 20:04:13 open open podcast-money-elsie-escobar inherit 988 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar.jpg _wp_attached_file 2009/09/podcast-money-elsie-escobar.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"677";s:6:"height";s:3:"505";s:14:"hwstring_small";s:23:"height='95' width='128'";s:4:"file";s:39:"2009/09/podcast-money-elsie-escobar.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:39:"podcast-money-elsie-escobar-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:39:"podcast-money-elsie-escobar-300x223.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"223";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Elsie Escobar, host of Elsie's Yoga Class http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/podcast-money-elsie-escobar1/ Sun, 20 Sep 2009 20:08:13 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar1.jpg 990 2009-09-20 16:08:13 2009-09-20 20:08:13 open open podcast-money-elsie-escobar1 inherit 988 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar1.jpg _wp_attached_file 2009/09/podcast-money-elsie-escobar1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"317";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:40:"2009/09/podcast-money-elsie-escobar1.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:40:"podcast-money-elsie-escobar1-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:40:"podcast-money-elsie-escobar1-300x223.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"223";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Making Money from Podcasting - Elsie Escobar http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/podcast-money-elsie-escobar2/ Sun, 20 Sep 2009 20:08:49 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar2.jpg 991 2009-09-20 16:08:49 2009-09-20 20:08:49 open open podcast-money-elsie-escobar2 inherit 988 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar2.jpg _wp_attached_file 2009/09/podcast-money-elsie-escobar2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"317";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:40:"2009/09/podcast-money-elsie-escobar2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:40:"podcast-money-elsie-escobar2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:40:"podcast-money-elsie-escobar2-300x223.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"223";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Elsie's Yoga Class http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/elsieyogaclass_logo/ Sun, 20 Sep 2009 20:29:35 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/elsieyogaclass_logo.jpg 992 2009-09-20 16:29:35 2009-09-20 20:29:35 open open elsieyogaclass_logo inherit 988 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/elsieyogaclass_logo.jpg _wp_attached_file 2009/09/elsieyogaclass_logo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"371";s:6:"height";s:3:"148";s:14:"hwstring_small";s:23:"height='51' width='128'";s:4:"file";s:31:"2009/09/elsieyogaclass_logo.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:31:"elsieyogaclass_logo-150x148.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"148";}s:6:"medium";a:3:{s:4:"file";s:31:"elsieyogaclass_logo-300x119.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"119";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Elsie Escobar of Elsie's Yoga Kula http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/podcast-money-elsie-escobar-2-small/ Sun, 20 Sep 2009 20:32:34 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar-2-small.jpg 993 2009-09-20 16:32:34 2009-09-20 20:32:34 open open podcast-money-elsie-escobar-2-small inherit 988 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-elsie-escobar-2-small.jpg _wp_attached_file 2009/09/podcast-money-elsie-escobar-2-small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"319";s:14:"hwstring_small";s:23:"height='96' width='127'";s:4:"file";s:47:"2009/09/podcast-money-elsie-escobar-2-small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:47:"podcast-money-elsie-escobar-2-small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:47:"podcast-money-elsie-escobar-2-small-300x225.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"225";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Elsie's Yoga Class: Making Money from Podcasting http://www.sparkminute.com/2009/09/20/making-money-from-podcasting-elsies-yoga-class/ Sun, 20 Sep 2009 20:42:23 +0000 http://www.sparkminute.com/?p=988 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how they’re making money from podcasting. [caption id="attachment_991" align="aligncenter" width="425" caption="Elsie Escobar, host of Elsie's Yoga Class"]Elsie Escobar, host of Elsie's Yoga Class[/caption]

    Sell an iPhone application along with your podcast

    Elsie Escobar is the host of the podcast "Elsie's Yoga Class Live and Unplugged" which is simply an audio recording of her actual yoga classes. She's been giving away her show for free and has wants to continue to give her show away for free. Escobar started the podcast because she wanted other people to be able to experience her yoga class who wouldn't necessarily be able to pay for it.
    Interview (Time:11:34) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-Elsies_Yoga_Class.mp3] Download MP3
    Elsie's Yoga ClassThose people can still get her show for free, but for others that want a little bit more, plus have access to all her content wherever they go, she's now offering up an iPhone application that was created by Wizzard Media. The application only costs $3.99, which is less than a latte, notes Escobar. Once you have the application you have anytime access to more than 70 different yoga classes along with PDFs that show the sequence of the classes. Escobar has only had the application available for a week so she doesn't have any revenue estimates, but soon she plans on adding more content such as videos of yoga poses. Not only has her podcast given her an opportunity to sell an iPhone application, but it's increased her brand outside of her local community. Another small revenue stream from the podcast has come from podcast consulting. Her recognition and credibility as a tech-savvy yoga instructor has yielded her opportunities to consult with other yoga instructors that want to produce their own podcast. Elsie was taking care of her child during our interview and I was quite impressed with her ability to maintain focus on our interview plus also take care of her child. You'll hear some noises of a baby throughout the interview, and here's a shot of them together while we were doing the interview. Elsie Escobar of Elsie's Yoga KulaListen to the interview and you'll learn about her passion for creating the podcast, how the iPhone application is a natural fit for her work, and how she's been able to promote her yoga personality through her podcast.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    • Mevio (Technique: "Motivate your audience")
    ]]>
    988 2009-09-20 16:42:23 2009-09-20 20:42:23 open open making-money-from-podcasting-elsies-yoga-class publish 0 0 post 0 _edit_lock 1254619986 _edit_last 1 68786 traceesioux@yahoo.com http://thegirlrevolution.com 64.219.109.49 2009-09-25 15:24:24 2009-09-25 19:24:24 1 0 0 69987 admin@restorative-yoga.net http://www.restorative-yoga.net/ 119.155.4.96 2010-01-04 10:24:15 2010-01-04 15:24:15 1 0 0 70195 http://elsieyogakula.wordpress.com/2009/10/17/eyk-episode-3-yoga-app-muscular-energy-and-the-best-yoga-mats/ 72.233.69.93 2010-05-07 22:37:20 2010-05-08 02:37:20 1 pingback 0 0
    Windows 7 launch party video: Is Microsoft trying to be funny? http://www.sparkminute.com/2009/09/23/windows-7-launch-party-video-is-microsoft-trying-to-be-funny/ Wed, 23 Sep 2009 19:53:29 +0000 http://www.sparkminute.com/?p=1001 OK, tons of random stuff is shooting through my brain as I watched this.
    • Wha?
    • Is this supposed to be funny? I didn't laugh. There are no obvious jokes or real funny situations.
    • Why are they referencing Windows 7 capabilities that nobody has seen yet, and not showing them to us?
    • Are they riding the line between serious and funny hoping that people like me will question it and write a blog post about it therefore to get conversation going and more free word of mouth advertising?
    • Does this make me want to get Windows 7? How?
    • Why does Microsoft constantly miss the boat when it tries to be "hip and funny?" Don't they have enough money to hire talented comedy writers and comedy actors?
    • Did the script of this video start out as funny and then someone in marketing gave it a humorectomy? (Tip of the hat to Joe Keefe who taught me that term when I was writing corporate comedy for Second City.)
    Do you have some insight that I don't have on this video? Help me out here. I'm really confused. ]]>
    1001 2009-09-23 15:53:29 2009-09-23 19:53:29 open open windows-7-launch-party-video-is-microsoft-trying-to-be-funny publish 0 0 post 0 _edit_lock 1253827586 _edit_last 1 68754 webmutt@hellhound.net http://hellhound.net/ 91.125.110.82 2009-09-24 02:06:11 2009-09-24 06:06:11 1 0 0 68747 callipygian@gmail.com http://blog.arcsource.com 69.181.9.138 2009-09-23 16:09:09 2009-09-23 20:09:09 1 0 0 69249 anniks@microsoft.com http://office.microsoft.com/en-us/FX010778051033.aspx 131.107.0.71 2009-10-21 14:17:02 2009-10-21 18:17:02 1 0 0
    Israel Hyman, host of Izzy Video http://www.sparkminute.com/2009/09/24/izzy-video-making-money-from-podcasting/podcast-money-israel-hyman-2/ Thu, 24 Sep 2009 03:22:19 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-israel-hyman-2.jpg 1011 2009-09-23 23:22:19 2009-09-24 03:22:19 open open podcast-money-israel-hyman-2 inherit 1010 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-israel-hyman-2.jpg _wp_attached_file 2009/09/podcast-money-israel-hyman-2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"317";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:40:"2009/09/podcast-money-israel-hyman-2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:40:"podcast-money-israel-hyman-2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:40:"podcast-money-israel-hyman-2-300x223.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"223";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Izzy Video: Making Money from Podcasting http://www.sparkminute.com/2009/09/24/izzy-video-making-money-from-podcasting/ Thu, 24 Sep 2009 18:00:19 +0000 http://www.sparkminute.com/?p=1010 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting. [caption id="attachment_1011" align="aligncenter" width="425" caption="Israel Hyman, host of Izzy Video"]Israel Hyman, host of Izzy Video[/caption]

    Give away every other episode. Make them pay for the rest.

    Israel Hyman is the host of Izzy Video, a video podcast about shooting and producing great video. I discovered Izzy Video a few years ago and I became quite a fan learning a little about video production as that's part of the work that I do for my business, Spark Media Solutions. When Hyman first started Izzy Video, he was working in sales for a Fortune 500 company and it had absolutely nothing to do with his passion, video production. For two years Hyman produced his video podcast when he had free time. At night, on the weekends, and he gave it all away for free.
    Interview (Time: 12:50) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-Izzy_Video.mp3] Download MP3
    All the work was completely exhausting. He had produced about 45 episodes and he realized he had gotten to a point where he had to make a decision about the future of his podcast. Was he going to invest all his time and make a business of it, or just completely quit? It was a difficult decision as Hyman had a steady sales job and a wife with three children. Obviously with support from his family he slowly shifted into going full time with Izzy Video, making it the main source of income. I remember Hyman making the announcement on his podcast to all his viewers that he was going to need their support. Izzy Video - Learn to Shoot and Edit Video Hyman didn't know how he was going to make money from his podcast until he attended the Portable Media Expo and talked with Don McCallister about how he's making money with his podcast, ScreenCasts Online. (Read and listen to my interview with Don McAllister for the "Making Money from Podcasting" series.) Since his content was also educational, and his back catalog of videos were evergreen and still had value, he realized he could copy McCallister's model for monetization - give away every other episode for free, and make people pay for the rest. Similar to McCallister, a six month subscription to Izzy Video costs $69 and then for the six months following users pay $19. Hyman is definitely committed to the long term as he even has a lifetime membership option for $150 that many subscribers have chosen. Hyman recommends and uses the membership management software program, aMember Professional.

    It's a model that works

    Hyman has gone on to repeat the Izzy Video podcast model two more times, launching the shows Paperclipping (a scrapbooking show) and Rolling R's (a show to learn Spanish), both of which have made money. They haven't made nearly as much money as Izzy Video which constitutes 85% of all his revenue, estimates Hyman. His goal is to launch a total of ten shows. To launch a show, he looks for a market by browsing the magazine racks at the bookstore. If there's a successful magazine in a possible "How To" field, Hyman sees potential success with launching a premium video podcast. Listen to my interview with Hyman as he tells his tale and discusses a few other ways he's generating revenue from his video podcasts.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    • Mevio (Technique: "Motivate your audience")
    ]]>
    1010 2009-09-24 14:00:19 2009-09-24 18:00:19 open open izzy-video-making-money-from-podcasting publish 0 0 post 0 _edit_last 1 _edit_lock 1260979526 69817 mlalviso@yahoo.com 76.218.243.226 2009-12-15 16:39:08 2009-12-15 20:39:08 1 0 0 69837 david@davidspark.com http:// 69.181.196.124 2009-12-16 12:04:51 2009-12-16 16:04:51 1 0 1 70190 http://www.juancoccaro.com/9-tecnicas-para-el-podcasting/ 74.220.215.59 2010-05-06 17:36:02 2010-05-06 21:36:02 1 pingback 0 0
    Windows 7 party video, "Dirty Edition" http://www.sparkminute.com/2009/09/24/windows-7-party-video-dirty-edition/ Thu, 24 Sep 2009 21:30:42 +0000 http://www.sparkminute.com/?p=1025 Windows 7 launch party video: Is Microsoft trying to be funny?" In it I just expressed my ultimate confusion as to what the purpose of the video was. It appeared it was supposed to be funny, but there was no actual commitment to being funny. Well someone corrected that. Harry McCracken at Technologizer turned me on to the "dirty" version of this video, available at Cabel's Blog. With a little inspiration from a fellow Twitter user, Fraser Speirs, Cabel re-edited the video to bleep out every reference to Microsoft, Windows, or any of its capabilities. Look how a little creative editing can turn something completely strange and unfunny to something hysterical. Windows 7 Party video - "Dirty Edition" ]]> 1025 2009-09-24 17:30:42 2009-09-24 21:30:42 open open windows-7-party-video-dirty-edition publish 0 0 post 0 _edit_lock 1253827878 _edit_last 1 68790 kevin@sparkplugcrossreferenceguide.com http://www.sparkplugcrossreferenceguide.com 68.96.225.18 2009-09-25 17:22:50 2009-09-25 21:22:50 1 0 0 Andy Bowers, producer of podcasts and videos at Slate http://www.sparkminute.com/2009/09/27/slate-gabfests-making-money-from-podcasting/podcast-money-andy-bowers2/ Fri, 25 Sep 2009 00:16:31 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-andy-bowers2.jpg 1030 2009-09-24 20:16:31 2009-09-25 00:16:31 open open podcast-money-andy-bowers2 inherit 1029 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-andy-bowers2.jpg _wp_attached_file 2009/09/podcast-money-andy-bowers2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"315";s:14:"hwstring_small";s:23:"height='94' width='127'";s:4:"file";s:38:"2009/09/podcast-money-andy-bowers2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:38:"podcast-money-andy-bowers2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:38:"podcast-money-andy-bowers2-300x222.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"222";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Slate http://www.sparkminute.com/2009/09/27/slate-gabfests-making-money-from-podcasting/slate_logo/ Sat, 26 Sep 2009 18:14:19 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/slate_logo.jpg 1032 2009-09-26 14:14:19 2009-09-26 18:14:19 open open slate_logo inherit 1029 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/slate_logo.jpg _wp_attached_file 2009/09/slate_logo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"235";s:6:"height";s:2:"88";s:14:"hwstring_small";s:23:"height='47' width='128'";s:4:"file";s:22:"2009/09/slate_logo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:21:"slate_logo-150x88.jpg";s:5:"width";s:3:"150";s:6:"height";s:2:"88";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Mike Auzenne, Co-host of Manager Tools podcast http://www.sparkminute.com/2009/09/29/manager-tools-making-money-from-podcasting/podcast-money-mike-auzenne2/ Sat, 26 Sep 2009 19:01:07 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-mike-auzenne2.jpg 1038 2009-09-26 15:01:07 2009-09-26 19:01:07 open open podcast-money-mike-auzenne2 inherit 1037 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-mike-auzenne2.jpg _wp_attached_file 2009/09/podcast-money-mike-auzenne2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"318";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:39:"2009/09/podcast-money-mike-auzenne2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:39:"podcast-money-mike-auzenne2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:39:"podcast-money-mike-auzenne2-300x224.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"224";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Manager Tools http://www.sparkminute.com/2009/09/29/manager-tools-making-money-from-podcasting/managertools_logo/ Sun, 27 Sep 2009 01:56:50 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/managertools_logo.jpg 1042 2009-09-26 21:56:50 2009-09-27 01:56:50 open open managertools_logo inherit 1037 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/managertools_logo.jpg _wp_attached_file 2009/09/managertools_logo.jpg _wp_attachment_metadata a:5:{s:5:"width";s:3:"129";s:6:"height";s:3:"125";s:14:"hwstring_small";s:22:"height='96' width='99'";s:4:"file";s:29:"2009/09/managertools_logo.jpg";s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Marc Horine, VP of Digital Media at ESPN http://www.sparkminute.com/2009/09/29/espn-making-money-from-podcasting/podcast-money-marc-horine/ Sun, 27 Sep 2009 23:00:31 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-marc-horine.jpg 1046 2009-09-27 19:00:31 2009-09-27 23:00:31 open open podcast-money-marc-horine inherit 1045 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/podcast-money-marc-horine.jpg _wp_attached_file 2009/09/podcast-money-marc-horine.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"319";s:14:"hwstring_small";s:23:"height='96' width='127'";s:4:"file";s:37:"2009/09/podcast-money-marc-horine.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:37:"podcast-money-marc-horine-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:37:"podcast-money-marc-horine-300x225.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"225";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Slate Gabfests: Making Money from Podcasting http://www.sparkminute.com/2009/09/27/slate-gabfests-making-money-from-podcasting/ Sun, 27 Sep 2009 23:13:08 +0000 http://www.sparkminute.com/?p=1029 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how his company is making money from podcasting. [caption id="attachment_1030" align="aligncenter" width="425" caption="Andy Bowers, producer of podcasts and videos at Slate"]Andy Bowers, producer of podcasts and videos at Slate[/caption]

    Integrating sponsorship with the show's editorial

    Andy Bowers is the producer of the endless lineup of podcasts and videos available on Slate. One of their most popular podcast formats are the "gabfests" which are just a group of smart journalists talking about the hottest stories that week in politics, sports, and pop culture. I became quite a fan of the Culture Gabfest, a group discussion of that week's arts and entertainment from low pop to high culture. One of the sponsors of the show is Audible, a digital audio book retailer that sponsors many podcasts. What's different about Audible's sponsorship of Culture Gabfest is that the show hosts and producers have successfully integrated the sponsor's product into the content of the show in a very natural and appropriate way. As Bowers pointed out, the show's hosts were consumers of Audible's digital "books on tape" and were excited to have them as a sponsor, and therefore eager to recommend books to read. It all fit in perfectly with the show's editorial.
    Interview (Time: 9:45) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-Slate.mp3] Download MP3
    Slate While an in-show sponsorship read always begins with the sponsor's offer, Slate's Culture Gabfest is able deliver even more relevancy with their own Audible book recommendations and also audience recommendations, which come in droves, said Bowers. Plus, they're able to play snippets from the books, adding even more pertinent show content. In the past, Slate's had advertisers such as car companies run pre-roll ads. The sponsor had very little to do with the content of their show. They were just after the show's total audience and demographics. There was no natural way to integrate the sponsor with the show's content, therefore making it difficult to create any level of engagement. With the Audible sponsorship, users get a free audio book if they sign up on Audible with a specific promotional code. The code measures the engagement of specifically Culture Gabfest's audience. Other shows have their own promotional code. During a few episodes the hosts announced an internal contest to see which Slate podcast could get the most people to sign up for the Audible membership with that specific show's promo code. With that contest announcement, listeners got even more engaged. Audible memberships jumped. Listeners and show hosts really got into the friendly rivalry as evidenced by their increasingly active Facebook fan sites. Bowers is very impressed with how engaged their audiences are. A similar Slate audience rivalry happened when they were trying to get people to join the shows' respective Facebook fan sites. Slate doesn't get any kickback for each listener that signs up with Audible, but they do prove that their audience is engaged - a far more important statistic to advertisers than your entire listening audience. As Slate continues to prove their audience's engagement, they continue to get sponsorship. Listen to my interview with Bowers as we chat about building the relationship with Audible and seeking out other sponsors to integrate with their programming.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    • Mevio (Technique: "Motivate your audience")
    ]]>
    1029 2009-09-27 19:13:08 2009-09-27 23:13:08 open open slate-gabfests-making-money-from-podcasting publish 0 0 post 0 _edit_last 1 _edit_lock 1254619804
    ESPN Podcenter on iTunes http://www.sparkminute.com/2009/09/29/espn-making-money-from-podcasting/espnpodcenter_itunes/ Sun, 27 Sep 2009 23:35:04 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/espnpodcenter_itunes.jpg 1049 2009-09-27 19:35:04 2009-09-27 23:35:04 open open espnpodcenter_itunes inherit 1045 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/espnpodcenter_itunes.jpg _wp_attached_file 2009/09/espnpodcenter_itunes.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"357";s:14:"hwstring_small";s:23:"height='96' width='114'";s:4:"file";s:32:"2009/09/espnpodcenter_itunes.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:32:"espnpodcenter_itunes-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:32:"espnpodcenter_itunes-300x252.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"252";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} ESPN Podcenter http://www.sparkminute.com/2009/09/29/espn-making-money-from-podcasting/espnpodcenter_logo/ Sun, 27 Sep 2009 23:49:18 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/espnpodcenter_logo.jpg 1050 2009-09-27 19:49:18 2009-09-27 23:49:18 open open espnpodcenter_logo inherit 1045 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/espnpodcenter_logo.jpg _wp_attached_file 2009/09/espnpodcenter_logo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"196";s:6:"height";s:2:"96";s:14:"hwstring_small";s:23:"height='62' width='127'";s:4:"file";s:30:"2009/09/espnpodcenter_logo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:29:"espnpodcenter_logo-150x96.jpg";s:5:"width";s:3:"150";s:6:"height";s:2:"96";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} BS Report on ESPN, sponsored by Subway, iTunes icon http://www.sparkminute.com/2009/09/29/espn-making-money-from-podcasting/espn_subway_itunes_icon/ Sun, 27 Sep 2009 23:50:13 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/espn_subway_itunes_icon.jpg 1051 2009-09-27 19:50:13 2009-09-27 23:50:13 open open espn_subway_itunes_icon inherit 1045 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/espn_subway_itunes_icon.jpg _wp_attached_file 2009/09/espn_subway_itunes_icon.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"172";s:6:"height";s:3:"171";s:14:"hwstring_small";s:22:"height='96' width='96'";s:4:"file";s:35:"2009/09/espn_subway_itunes_icon.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:35:"espn_subway_itunes_icon-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Manager Tools: Making Money from Podcasting http://www.sparkminute.com/2009/09/29/manager-tools-making-money-from-podcasting/ Tue, 29 Sep 2009 14:57:27 +0000 http://www.sparkminute.com/?p=1037 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting. [caption id="attachment_1038" align="aligncenter" width="425" caption="Mike Auzenne, Co-host of Manager Tools podcast"]Mike Auzenne, Co-host of Manager Tools podcast[/caption]

    Build your brand to sell your services

    Mike Auzenne is the co-host of the Manager Tools podcast, which is also the name of his management consultancy. The podcast is a weekly show that offers easy concrete advice on how you can be a better manager. Auzenne and his partner Mark Horstman have a rather lofty objective, and that's to improve management across the world. People have had bad bosses and careers have been ruined as a result. Through their podcast, Auzenne and Horstman hope to create a world of better managers.
    Interview (Time: 10:52) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-Manager_Tools.mp3] Download MP3
    Manager Tools Since launching their podcast four years ago, Auzenne and Horstman have built their "Manager Tools" brand by offering great actionable content every week, says Auzenne. To build an audience, it's very important for them to continue to do that. Auzenne didn't want to create a model where he would only give away half of a solution and then require the audience to pay for the rest of the solution. He's all about laying it out all there, providing as much value as he possibly can. Auzenne and Horstman's business model is to simply build an audience and maintain trust, so when their audience eventually needs management consulting services, they'll go to Auzenne and Horstman first. Auzenne's not worried about giving away too much. There's simply too much information out there, he said. There's no way for the two of them to capture it all within their show. And even if they do talk about it on one of their shows, and a potential client calls to hire them on that topic, Auzenne will simply point them to the free podcast instead of taking their money. Egalitarian moves like that have resulted in an ongoing and strengthening foundation of trust. While the audience is getting an education about management, they're also learning the duo's management philosophies, said Auzenne. Their audience knows them through their podcast. They've built a relationship with them for four years. When the time comes that they do come across a management problem, all of their listeners will be thinking about two people, Auzenne and Horstman. It's this long relationship of trust and delivering results to an audience because of the Manager Tools advice, that creates a compulsion to give back when the need arises. That's when they get hired. Working as management consultants isn't the only revenue stream that's resulted from their four year long podcast. They also offer premium content, which are show notes and slides of the podcast, at a cost $15 a month. They also have a monthly conference series where Auzenne and Horstman travel to cities around the world and people must pay a fee to attend. In addition, there's a resume review service and a 16-part series on how to interview. Auzenne admits they've had multiple offers for sponsorships, but they've turned them all away because the advertising model doesn't currently fit into their model and brand of building trust. They do no marketing at all. They have built a Manager Tools media network through their podcast and their blog. All of their business, every single piece, comes from people who have listened to their podcast, said Auzenne. Since the duo started podcasting, Auzenne estimates that business has grown ten-fold. Listen to my interview with Auzenne as he explains and offers advice on how his podcast has translated into this phenomenal growth for his business.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    • Mevio (Technique: "Motivate your audience")
    ]]>
    1037 2009-09-29 10:57:27 2009-09-29 14:57:27 open open manager-tools-making-money-from-podcasting publish 0 0 post 0 _edit_lock 1254619721 _edit_last 1 70031 http://www.juancoccaro.com/9-tecnicas-para-el-podcasting/ 74.220.215.59 2010-02-05 17:35:34 2010-02-05 21:35:34 1 pingback 0 0 70176 http://marcilagan.com/?p=769 74.200.223.217 2010-05-02 20:18:54 2010-05-03 00:18:54 1 pingback 0 0
    ESPN: Making Money from Podcasting http://www.sparkminute.com/2009/09/29/espn-making-money-from-podcasting/ Tue, 29 Sep 2009 16:04:43 +0000 http://www.sparkminute.com/?p=1045 “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how his company is making money from podcasting. [caption id="attachment_1046" align="aligncenter" width="425" caption="Marc Horine, VP of Digital Media at ESPN"]Marc Horine, VP of Digital Media at ESPN[/caption]

    Build your own media network of programming and sell advertising against it

    ESPN PodcenterMarc Horine is the VP of Digital Media at ESPN, the ubiquitous sports network that has built up more than 100 podcasts (about 75 audio and 25 video). ESPN was one of the first media companies that got into podcasting in the summer of 2005, said Horine. In those early days, their podcasts began as a "best of" ESPN radio shows and some other repurposed content. Demand for additional content soon morphed into a full blown podcast network of shows, many of which are original content, separate from ESPN Radio programming.
    Interview (Time: 15:12) [audio:http://media.libsyn.com/media/davidspark/Making_Money_From_Podcasting-ESPN.mp3] Download MP3
    ESPN's presence is impressive with a full blown ESPN Podcenter hub on ESPN.com, a featured podcast provider button on iTunes, along with a page to display all their podcasts. ESPN Podcenter on iTunes All of this content is categorized and sold to sponsors. They do pre-roll and post-roll advertisements. While pre-rolls are hugely popular for advertisers because they're guaranteed listens, post-roll ads don't do nearly as well. According to Matt Cutler CMO at Visible Measures, twenty percent of the people don't watch a video all the way to the end (see my short video interview with Cutler on this subject). When I asked Horine that question he didn't offer up any statistics but rather explained that sports fans are a unique and passionate bunch and he believes they listen to shows all the way to the end. While he didn't have any statistics in front of him, he didn't think his listeners fell into the "quit and run" viewing/listening category. BS Report on ESPN, sponsored by Subway, iTunes iconSponsor branding can go beyond just a pre-roll and a post-roll. ESPN can offer a completely integrated ad experience as they do with their sponsor Subway who has ads in podcasts, on the ESPN site, and also in iTunes on the ESPN Podcenter page where podcast sponsorship can be seen in the icons for the specific shows. ESPN works with the ad insertion company Ando Media to place all the podcast ads. Ando Media delivers detailed reports to ESPN and their advertisers.

    Sell an iPhone application along with your podcast

    Two weeks ago ESPN launched a podcast iPhone application ($2.99) that has been incredibly successful. It's currently the fifth best selling paid iPhone application. The application has scores, live streaming, breaking news, and access to about 40 podcasts all within the application. Stats of usage are showing that people are gravitating most towards the live stream. That's bad news for the satellite radio industry where ESPN also has a presence. But once you have a live radio stream on an iPhone with a 3G network, there's no need for satellite radio. Access to radio programming far exceeds what any satellite network can provide. Horine described a colleague who drove the two hours from New York to Bristol (ESPN's headquarters) listening to the live stream the entire way, and it never cut out. And that's on the AT&T network! And we all know how much that sucks. The success of the iPhone application flies in the face of a massive ESPN flop, the ESPN phone which back in February of 2006 was selling for the ludicrous price of $499 at launch, dropping down to $99 two months later. It appears this new iPhone app along with ESPN's other sub-$5 iPhone applications offer all the same capabilities as the ESPN phone did, but they're doing it a lot better, and obviously with a much more reasonable and digestible price. For more, listen to my interview with Horine as we talk about the success of the iPhone app and what works and what doesn't for advertisers on their podcast network.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • Mevio (Technique: "Motivate your audience")
    ]]>
    1045 2009-09-29 12:04:43 2009-09-29 16:04:43 open open espn-making-money-from-podcasting publish 0 0 post 0 _edit_lock 1254619580 _edit_last 1 69641 e_08034798071@yahoo.com 41.211.214.43 2009-11-25 13:11:04 2009-11-25 17:11:04 1 0 0 70312 http://www.lostremote.com/2010/05/12/podcasting-for-profits-why-isnt-local-media-playing/ 72.32.209.135 2010-05-12 12:57:12 2010-05-12 16:57:12 1 pingback 0 0
    Mevio http://www.sparkminute.com/2009/09/30/adam-curry-of-mevio-making-money-from-podcasting/mevio_logo/ Wed, 30 Sep 2009 22:41:15 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/mevio_logo.jpg 1096 2009-09-30 18:41:15 2009-09-30 22:41:15 open open mevio_logo inherit 1092 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/mevio_logo.jpg _wp_attached_file 2009/09/mevio_logo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"201";s:6:"height";s:3:"111";s:14:"hwstring_small";s:23:"height='70' width='128'";s:4:"file";s:22:"2009/09/mevio_logo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:22:"mevio_logo-150x111.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"111";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Mevio http://www.sparkminute.com/2009/09/30/adam-curry-of-mevio-making-money-from-podcasting/mevio_logo1/ Wed, 30 Sep 2009 22:42:03 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/mevio_logo1.jpg 1097 2009-09-30 18:42:03 2009-09-30 22:42:03 open open mevio_logo1 inherit 1092 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/mevio_logo1.jpg _wp_attached_file 2009/09/mevio_logo1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"201";s:6:"height";s:3:"108";s:14:"hwstring_small";s:23:"height='68' width='128'";s:4:"file";s:23:"2009/09/mevio_logo1.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:23:"mevio_logo1-150x108.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"108";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky G http://www.sparkminute.com/2009/09/30/cranky-on-twitter-and-making-money-from-podcasting/crankygeeks_adamcurry_093009/ Wed, 30 Sep 2009 23:30:44 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_adamcurry_093009.jpg 1104 2009-09-30 19:30:44 2009-09-30 23:30:44 open open crankygeeks_adamcurry_093009 inherit 1103 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_adamcurry_093009.jpg _wp_attached_file 2009/09/crankygeeks_adamcurry_093009.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"285";s:14:"hwstring_small";s:23:"height='85' width='127'";s:4:"file";s:40:"2009/09/crankygeeks_adamcurry_093009.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:40:"crankygeeks_adamcurry_093009-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:40:"crankygeeks_adamcurry_093009-300x201.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"201";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky Geeks-Adam Curry http://www.sparkminute.com/2009/09/30/cranky-on-twitter-and-making-money-from-podcasting/crankygeeks_adamcurry_0930091/ Wed, 30 Sep 2009 23:31:01 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_adamcurry_0930091.jpg 1105 2009-09-30 19:31:01 2009-09-30 23:31:01 open open crankygeeks_adamcurry_0930091 inherit 1103 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/crankygeeks_adamcurry_0930091.jpg _wp_attached_file 2009/09/crankygeeks_adamcurry_0930091.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"285";s:14:"hwstring_small";s:23:"height='85' width='127'";s:4:"file";s:41:"2009/09/crankygeeks_adamcurry_0930091.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:41:"crankygeeks_adamcurry_0930091-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:41:"crankygeeks_adamcurry_0930091-300x201.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"201";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky on Twitter and Making Money from Podcasting http://www.sparkminute.com/2009/09/30/cranky-on-twitter-and-making-money-from-podcasting/ Wed, 30 Sep 2009 23:46:11 +0000 http://www.sparkminute.com/?p=1103 discussed on Cranky Geeks today as I joined Mevio President, podcast pioneer, and former MTV VJ, Adam Curry, host John C. Dvorak, and co-crank Sebastian Rupley. We get to a very quick discussion about making money from podcasting at the end of the show. Just before the show I did a one-on-one interview with Adam Curry about Mevio and how they make money for themselves and podcasters. Watch the show or watch my one-on-one interview. Cranky Geeks-Adam Curry]]> 1103 2009-09-30 19:46:11 2009-09-30 23:46:11 open open cranky-on-twitter-and-making-money-from-podcasting publish 0 0 post 0 _edit_lock 1254354645 _edit_last 1 Adam Curry of Mevio: Making Money from Podcasting http://www.sparkminute.com/2009/09/30/adam-curry-of-mevio-making-money-from-podcasting/ Wed, 30 Sep 2009 23:47:38 +0000 http://www.sparkminute.com/?p=1092 Cranky Geeks today, I sat down with former MTV VJ, podcasting pioneer, and President of Mevio, Adam Curry, to be the last interview in my 15-interview "Making Money from Podcasting" series (read summary “9 Successful Techniques for Making Money from Podcasting”). Mevio is a podcasting network that sells advertising against its programming. Cranky Geeks is now being shot at the Mevio studios and Adam Curry was my co-guest on the show today. Here's my interview with Adam Curry (full HD version here).

    Motivate your audience

    Curry said Mevio's production model was based on the short form and low cost production model of MTV. He took the concept of clips and shows and created an advertising franchise. Curry quickly realized that the traditional CPM (cost per thousand) model can't work in podcasting because it's hard to get enough M to make enough C. Only thirty percent of Mevio's money is via CPM-based advertising. Most of their revenue is generated through podcast producers motivating their audience. I suggested to Curry that what he was selling was CPA (cost per action) advertising which is the process of getting people to perform a certain measurable task and then getting paid every time they do. The most common technique to measure audience engagement and action for an advertiser is toAdam Curry, Mevio offer up a show-specific coupon code. The hope is the viewer will be enticed to buy the product, and if so, they'll use the podcast's promotional code. When they do, the podcaster gets paid. Advertisers love CPA because it means they only pay for advertising when it's actually working. Ad buyers don't have to worry if an ad is actually being run or not. All they need to do is see the results. Heck, podcasters don't even need to even run the ad if they want. They could simply tell all their friends via social media (e.g. Twitter, Facebook) or via their mailing list, as Curry suggested. One podcaster I spoke to, Kevin Kastner of Alaska HDTV used to be on the Mevio network (read and listen to the interview), didn't like this technique because it allows an advertiser to have free access to their audience. It also puts the onus on the podcast producer to motivate his audience so he/she can get paid. But, as Curry said, who knows their audience better than the producer? Curry negated my suggestion that the rest of his non-CPM advertising operated under the CPA model. To him, the model was about the producer knowing his/her audience the best and they're Meviothe ones who would best be able to motivate their audience to use their sponsor's product. The example Curry gave is of a knitting show where the producer really knows how to talk to that audience. Eventually, people who are watching the show will inevitably need to rent a car. Who better to speak to that audience about getting them to rent the car than the producer, said Curry. If the producer can convince their audience to rent a car, and it's proven by using the show specific coupon code, then they can get paid. Mevio splits all its revenue 50/50 with podcasters. They currently have 15,000 shows in their network. Many of the podcasters are making "beer money" or less than $1,000 a year, said Curry. The second category of podcasters make $1,000 to $10,000 a year, and the last category are podcasters making $10,000+ a year. Those podcasters are known as Mevio's super producers, which currently number 400 members and will grow to 700 by the end of this year, said Curry. More astonishing is that three podcasters right now, said Curry, will make between $500,000 to $1,000,000 by the end of this year. Curry loves those podcasters because if they make $500,000 so does he.

    More episodes of “Making Money from Podcasting”

    • Never Not Funny (Technique: “Partial show for free – full show paid”)
    • Personal Life Media (Technique: “Build your own media network of programming and sell advertising against it”)
    • Pregtastic (Technique: “Get your own sponsors”)
    • Elsie’s Yoga Class (Technique: “Sell an iPhone application along with your podcast”)
    • Mac OS Ken (Technique: “Give away five shows for free, make them pay for the sixth”)
    • Alaska HDTV (Technique: “Get your own sponsors”)
    • Duct Tape Marketing (Technique: “Build your brand to sell your services”)
    • ScreenCastsOnline (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Izzy Video (Technique: “Give away every other episode. Make them pay for the rest.”)
    • Slate Gabfests (Technique: “Integrating sponsorship with the show’s editorial”)
    • Wizzard Media (Technique: “Got audience? We’ll get you sponsors. Or, get sponsors on your own and we’ll insert the ads” PLUS “Sell an iPhone application along with your podcast”)
    • Premiumcast.com (Technique: “Build an audience and sell premium podcasts”)
    • Manager Tools (Technique: “Build your brand to sell your services”)
    • ESPN ("Build your own media network of programming and sell advertising against it")
    ]]>
    1092 2009-09-30 19:47:38 2009-09-30 23:47:38 open open adam-curry-of-mevio-making-money-from-podcasting publish 0 0 post 0 _edit_lock 1254619465 _edit_last 1 68979 matt@wmbriggs.com http://wmbriggs.com/ 74.64.115.246 2009-10-04 06:44:24 2009-10-04 10:44:24 1 0 0 69072 mandrews33@gmail.com http://absurdlydigital.com/ 24.62.3.227 2009-10-12 23:09:52 2009-10-13 03:09:52 1 0 0 69294 mayoface78@yahoo.com http://www.kenmorico.com/blog 98.201.145.237 2009-10-25 16:28:23 2009-10-25 20:28:23 1 0 0 69086 david@davidspark.com http:// 69.181.196.124 2009-10-13 10:26:14 2009-10-13 14:26:14 1 0 1 69988 ouadamantite@gmail.com 89.238.255.150 2010-01-04 09:31:28 2010-01-04 14:31:28 rent a car otopeni. Va punem la dispozitie cele mai noi masini din parcul nostru auto.]]> 1 0 0 70030 http://www.juancoccaro.com/9-tecnicas-para-el-podcasting/ 74.220.215.59 2010-02-05 17:35:15 2010-02-05 21:35:15 1 pingback 0 0 70175 http://marcilagan.com/?p=769 74.200.223.217 2010-05-02 20:18:36 2010-05-03 00:18:36 1 pingback 0 0
    Adam Curry, Mevio http://www.sparkminute.com/2009/09/30/adam-curry-of-mevio-making-money-from-podcasting/ssicon_mevio_adam_curry/ Wed, 30 Sep 2009 23:54:44 +0000 http://www.sparkminute.com/wp-content/uploads/2009/09/ssicon_mevio_adam_curry.jpg 1114 2009-09-30 19:54:44 2009-09-30 23:54:44 open open ssicon_mevio_adam_curry inherit 1092 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/09/ssicon_mevio_adam_curry.jpg _wp_attached_file 2009/09/ssicon_mevio_adam_curry.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"200";s:6:"height";s:3:"151";s:14:"hwstring_small";s:23:"height='96' width='127'";s:4:"file";s:35:"2009/09/ssicon_mevio_adam_curry.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:35:"ssicon_mevio_adam_curry-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} TSA Video http://www.sparkminute.com/2009/10/18/a-great-quick-appropriate-response-to-blogger-outrage/tsamom/ Sun, 18 Oct 2009 17:13:50 +0000 http://www.sparkminute.com/wp-content/uploads/2009/10/tsamom.jpg 1148 2009-10-18 13:13:50 2009-10-18 17:13:50 open open tsamom inherit 1143 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/10/tsamom.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"290";s:6:"height";s:3:"212";s:14:"hwstring_small";s:23:"height='93' width='128'";s:4:"file";s:18:"2009/10/tsamom.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:18:"tsamom-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attached_file 2009/10/tsamom.jpg mybottlesuplogo http://www.sparkminute.com/2009/10/18/a-great-quick-appropriate-response-to-blogger-outrage/mybottlesuplogo/ Sun, 18 Oct 2009 17:15:28 +0000 http://www.sparkminute.com/wp-content/uploads/2009/10/mybottlesuplogo.jpg 1149 2009-10-18 13:15:28 2009-10-18 17:15:28 open open mybottlesuplogo inherit 1143 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/10/mybottlesuplogo.jpg _wp_attached_file 2009/10/mybottlesuplogo.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"250";s:6:"height";s:3:"166";s:14:"hwstring_small";s:23:"height='84' width='128'";s:4:"file";s:27:"2009/10/mybottlesuplogo.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:27:"mybottlesuplogo-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} A great quick appropriate response to blogger outrage http://www.sparkminute.com/2009/10/18/a-great-quick-appropriate-response-to-blogger-outrage/ Sun, 18 Oct 2009 17:15:45 +0000 http://www.sparkminute.com/?p=1143 So often when we see social media stories that involve corporate outrage it's usually the organization that falters. The swift and nimble bloggers who often who have no financial, corporate, or government responsibility can quickly tell a tale that will strike a chord with the community and drum up outrage. If the organization is too slow to respond, the  community will have developed and defined their truth of the story. And that response must be quick, within hours, maybe even minutes...not days. Such was the case of the now notorious and passionate "TSA Agents Took My Son" blog post in which a mommy blogger, Nic, tells a tale of how TSA agents took her 16 month old son, Jackson, as they were going through airport security. The post begins, "As I sit and write this post, 24 hours after this event took place, my hands still shake… with rage and with terror." When a story opens like that, you're compelled to read, and you can also probably expect some melodrama. An aspect that the blogger Nic recognizes as she asks and answers her own questions. From her later apology to the post:
    am i a dramatic writer? most definitely. did my son and i suffer a traumatic experience? absolutely. was my post written when i was extremely emotional? yes.
    The post goes on to tell a tale of how a mother tried to reasonably negotiate with TSA agents who wouldn't listen to her and that drove her to using profanity against the agents. She kept harping on a mother's worst fear, having your son taken away. It was very heavy handed. Nic posted her incendiary story on Friday, October 16th, and the blogging and Twitter community got wind of it quickly, as did the TSA who probably is tracking mentions of its organization on Twitter. Smartly, the TSA wanted to squelch this negative story as quickly as possible so they responded quickly with a post of their own (Response to "TSA Agents Took My Son") also posted Friday, October 16th. In the 15 minute long video (by time stamp. It appears one portion at the beginning has been removed) you can see Nic and Jackson traveling through airport security and the agents never take or separate her from her son. UPDATE (10/19/09): A lot of people noticed the edit at the beginning of the video so the TSA went one step further and posted all nine video feeds in their entirety. They were posted at 7pm on Sunday night. It's all on the same post.

    TSA Video

    As of writing this post there are 226 comments on the TSA's response. The comments range from understanding the tough job TSA has to do, to appreciating that they posted the video, to thinking the woman is a liar, to still arguing with the TSA that they can use video to defend their actions but travelers can't record their actions. In general though the response is very positive to the TSA. They're usually seen as the bad guys and this blog post could have been more evidence to hate them, but they smartly did the following:
    1. They responded quickly, on the same day.
    2. Provided their own video evidence of the woman's story, thereby letting the viewer see that her story had no merit.
    3. Acknowledged that the accusations would be harmful if true.
    4. Posted the response on their blog and allowed for comments.
    In the FlyerTalk Forum, community member ScottC notes, "A government agency pulling in their public affairs staff (albeit lowly bloggers) on a Friday night & a weekend to conduct an aggressive rebuttal counterattack is pretty extraordinary." Their response was stamped 8:43pm on a Friday night. That's quite unusual. In traditional PR parlance it's best to break bad news late on a Friday and let it die out over the weekend. But as we know with Internet communications, that weekend can be used to build the story against you. In response to the TSA's video, Nic, author of the original incendiary post, apologized, yet claimed that portions of her story were edited out of the TSA's video. Unfortunately for Nic, she's manic, as evidenced by numerous red flags.
    • She repeatedly announced that she only had 45 minutes to catch her flight. She started to panic and announced that she was going to miss her flight and that she would be stuck in Atlanta. Who knows when there will be another flight to Baltimore, she worried.
    • She admits in her bio that while she's not an alcoholic she does like to drink wine to relieve the pressure of her life. She wears it as a badge as the name of her blog is "My Bottle's Up" which shows an image of her holding a bottle of milk for her baby and a glass of wine for herself.
    • mybottlesuplogo

    • She started swearing at the TSA agents.
    • She keeps an emergency Xanax with her at all times.
    She had tons of comments on her apology post calling her liar of which she's removed all of them. While I appreciate not wanting to keep comments on your own blog that call you a liar, she has not acknowledged that she has removed all those comments.

    Bloggers have to be wary of their own brand

    We are repeatedly being told in these days of social media and blogging that we all have the power to respond and that companies need to be careful of the powerful community that has a voice. But rarely is it discussed as to how a blogger's personal brand can be tarnished if they make false accusations. While this woman still holds true to her story, claiming that she'll iron the issues out with the TSA, the evidence against her is damning. And in just one day the well known "court of public opinion" has switched from being on her side to the TSA's side. I'm sure when she wrote this story she never thought that any of this vitriol could come back and harm her, but it has. This is a warning to all other bloggers who choose to go out and attack an organization. They need to realize that they're opening themselves up for scrutiny as well. This is a great case study for companies and bloggers to study and analyze. Swift open response is effective for companies, and if you're a blogger making an accusation, you must be ready to accept the magnifying glass that will be placed on you in return. To read another good company response to negative criticism, read my piece on the Intertainment Media blog, "Is it better to have people angry with you than not talking about you at all?" A tip of the hat to my friend Josh Weinberg of Digital Life Consulting Group who alerted me to this story.]]>
    1143 2009-10-18 13:15:45 2009-10-18 17:15:45 open open a-great-quick-appropriate-response-to-blogger-outrage publish 0 0 post 0 _edit_lock 1256048954 _edit_last 1 69194 joshua@DLifegroup.com http://www.DLifegroup.com 69.181.54.49 2009-10-18 13:44:56 2009-10-18 17:44:56 1 0 0
    Acting like a TWiT http://www.sparkminute.com/2009/10/19/acting-like-a-twit/ Mon, 19 Oct 2009 16:59:34 +0000 http://www.sparkminute.com/?p=1155 Listen to the entire show (1 hour 33 minutes) with me, John C. Dvorak, Jim Louderback, Baratunde Thurston, and obviously Leo Laporte. The show is called the "A.I. Spy Club." Listen and you'll find out why. BTW, you can also watch the video of the show over at ODTV.me, but I highly suggest you download the video and then watch it. They recorded more than just the show and there's a lot of extra stuff at the beginning and end and there's no way to fast forward through it via their player. David Spark on TWiT David Spark, Leo Laporte, Jim Louderback, and Baratunde Thurston

    ]]>
    1155 2009-10-19 12:59:34 2009-10-19 16:59:34 open open acting-like-a-twit publish 0 0 post 0 _edit_lock 1258219428 _edit_last 1 69424 jcder@jcder.com 62.158.95.204 2009-11-14 11:45:15 2009-11-14 15:45:15 1 0 0
    David Spark on TWiT http://www.sparkminute.com/2009/10/19/acting-like-a-twit/twit_217_davidspark1/ Mon, 26 Oct 2009 01:36:32 +0000 http://www.sparkminute.com/wp-content/uploads/2009/10/twit_217_davidspark1.jpg 1166 2009-10-25 21:36:32 2009-10-26 01:36:32 open open twit_217_davidspark1 inherit 1155 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/10/twit_217_davidspark1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"474";s:6:"height";s:3:"272";s:14:"hwstring_small";s:23:"height='73' width='127'";s:4:"file";s:32:"2009/10/twit_217_davidspark1.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:32:"twit_217_davidspark1-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:32:"twit_217_davidspark1-300x172.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"172";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attached_file 2009/10/twit_217_davidspark1.jpg David Spark, Leo Laporte, Jim Louderback, and Baratunde Thurston http://www.sparkminute.com/2009/10/19/acting-like-a-twit/twit_217_fullgroup2/ Mon, 26 Oct 2009 01:36:35 +0000 http://www.sparkminute.com/wp-content/uploads/2009/10/twit_217_fullgroup2.jpg 1167 2009-10-25 21:36:35 2009-10-26 01:36:35 open open twit_217_fullgroup2 inherit 1155 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/10/twit_217_fullgroup2.jpg _wp_attached_file 2009/10/twit_217_fullgroup2.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"476";s:6:"height";s:3:"270";s:14:"hwstring_small";s:23:"height='72' width='128'";s:4:"file";s:31:"2009/10/twit_217_fullgroup2.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:31:"twit_217_fullgroup2-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:31:"twit_217_fullgroup2-300x170.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"170";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Can't cope with Facebook changes? http://www.sparkminute.com/2009/10/27/cant-cope-with-facebook-changes/ Tue, 27 Oct 2009 04:51:33 +0000 http://www.sparkminute.com/?p=1169 this conversation on WABC Radio exactly seven months ago. People just can't deal with change. I chatted about Facebook changes, Facebook etiquette, and real-time search on  The Curtis Sliwa Show on WABC Radio. Stream below or download the MP3 (Time: 14:10). [audio:http://media.libsyn.com/media/davidspark/CurtisSliwa_102609_Post.mp3] ]]> 1169 2009-10-27 00:51:33 2009-10-27 04:51:33 open open cant-cope-with-facebook-changes publish 0 0 post 0 _edit_lock 1256620177 _edit_last 1 Summary of The CMO Club Summit San Francisco 2009 http://www.sparkminute.com/2009/11/12/summary-of-the-cmo-club-summit-san-francisco-2009/ Fri, 13 Nov 2009 01:15:24 +0000 http://www.sparkminute.com/?p=1182 coverage from the 2008 Summit in San Francisco, and my coverage of the 2008 Summit in NYC. The topic du jour this year at The CMO Club Summit was definitely social media. I don't think there was a single session where the topic wasn't brought up. It's a constant concern. People kept bringing up issues of how do you measure it, what's the ROI, where do you start, and how do we engage. Lots of answers, but still tons of questions. Major kudos to The CMO Club founder Pete Krainik for bringing in some heavy hitters to the presentation such as Guy Kawasaki, singer Amy Grant, and producer Jon Landau. Here's a summary of all the coverage. A total of 25 blog articles of which 13 include video.
    Get the flash player here: http://www.adobe.com/flashplayer
    Special thanks to Scott Plamondon of (sp)editorial for covering for me Thursday morning as I made my way back to San Francisco from Philadelphia.]]>
    1182 2009-11-12 21:15:24 2009-11-13 01:15:24 open open summary-of-the-cmo-club-summit-san-francisco-2009 publish 0 0 post 0 _edit_last 1 _edit_lock 1258219406
    Putting banner ads out to pasture http://www.sparkminute.com/2009/11/15/putting-banner-ads-to-pasture/ Mon, 16 Nov 2009 02:01:58 +0000 http://www.sparkminute.com/?p=1192
  • Number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009.
  • 8% of Internet users account for 85% of all ad clicks.
  • (Source: comScore)
    • Almost half (48%) of Twitter users who saw a brand's name mentioned would go on to use a search engine to investigate further.
    • 34% have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site.
    (Source: Performics and ROI Research. Summary article.)
    • In the 15+ years I've been online, I have never consciously clicked on a banner ad.
    • In the 15+ years I've been online, I have never consciously clicked on a Google ad.
    • In the 15+ years I've been online, I have responded to recommendations, articles, and advice I see from friends via email and on social networks.
    (Source: me, and possibly you.) Note to all brands that only advertise with banner ads. You will NEVER reach someone like me who ignores and never clicks on a banner ad. If it's true that display advertising is decreasing and has horrible reach, and that people use social media to effectively learn more about brands, then why do brands still spend so much money in search engine marketing and display advertising?

    Thinkstock Single Image Set

    Answering my own question, I believe the reason is because SEM and display advertising is a known quantity and easy to purchase. And while the response may be poor, it may be far more costly trying to tackle the unknown beast that is social media. I believe brands are finally starting to come around and realize that standard display advertising is a waste of money and effort. Over the past two weeks I was reporting at the ad:tech conference in NYC and The CMO Club Summit in San Francisco. And for both conferences, the subject of brands in social media was the buzz all over the floor and repeated in probably every single session. Those companies that were afraid to get into social media are no longer fearful. Their concern now is how to engage in social media effectively. While I think it's time to put an end to all banner ads, it's not the end of the ad network. Ad networks are extremely valuable as they have relationships and placement in key media outlets that brands and advertisers want to be. While social media may be difficult for some, it's easy to buy access to the network. But instead of putting a static non-relevant advertisement in that rectangular space, why not bring in an RSS feed of some content from your company blog or some other relevant timely information. With timeliness and relevancy, you're sure to get more attention and click-through than a simple banner ad. Banner ads are a dead communications medium. It's time for us to put them out of their misery.]]>
    1192 2009-11-15 22:01:58 2009-11-16 02:01:58 open open putting-banner-ads-to-pasture publish 0 0 post 0 _edit_last 1 _edit_lock 1258989743 69497 charlie@shopittome.com 68.126.148.86 2009-11-16 15:12:43 2009-11-16 19:12:43 1 0 0 69498 david@davidspark.com http:// 69.181.196.124 2009-11-16 15:15:57 2009-11-16 19:15:57 1 0 1 69499 mario@imediaconnection.com http://blogs.imediaconnection.com/MARIO-SGAMBELLURI 207.47.111.154 2009-11-16 15:19:13 2009-11-16 19:19:13 1 0 0 69500 david@davidspark.com http:// 69.181.196.124 2009-11-16 15:36:47 2009-11-16 19:36:47 1 0 1 69618 grahamhumphreys@gmail.com http://grahamhumphreys.blogspot.com 98.248.176.168 2009-11-19 18:28:41 2009-11-19 22:28:41 1 0 0 69636 david@davidspark.com http:// 69.181.196.124 2009-11-23 11:24:44 2009-11-23 15:24:44 1 69631 1 69631 rrtty71@gmail.com http://www.bannerspot.net 74.226.7.44 2009-11-22 21:53:53 2009-11-23 01:53:53 1 0 0
    I used to just be a geek, but now I'm a Traveling Geek http://www.sparkminute.com/2009/11/29/i-used-to-just-be-a-geek-but-now-im-a-traveling-geek/ Mon, 30 Nov 2009 01:44:48 +0000 http://www.sparkminute.com/?p=1199 Just a short post to let you know that next week I'll be reporting from LeWeb in Paris with the Traveling Geeks. This is a group formed by Renee Blodgett where more than a dozen tech bloggers attend tech functions and report on the event. Previous Traveling Geeks trips have gone to London, Israel, and South Africa. For the end of '09, the Traveling Geeks' Paris team includes Eliane Fiolet, Tom Foremski, Robin Wauters, Kim-Mai Cutler, Frederic Lardinois, Matt Buckland, Sky Schuyler, Jerome Tranie, Ewan Spence, Olivier Ezratty, Cyrille de Lasteyrie, Renee Blodgett, Amanda Coolong, Beth Blecherman, and Phil Jeudy.

    Following the coverage

    And as I mentioned, this Traveling Geeks function will be at LeWeb, but that's only on December 9th and 10th, and we'll be doing a lot more reporting before and after. All of these bloggers will be blogging on all their respective blogs which are often more than one. Thanks to our nice sponsors Orange, Answers.com, and Parrot for making this trip possible. And a huge thanks to Renee Blodgett, Eliane Fiolet, Phil Jeudy, and Sky Schuyler for working their respective tails off to pull off this event in just a few weeks. The four of them organized this entire event and I and the rest of the geeks owe them enormous thanks.]]>
    1199 2009-11-29 21:44:48 2009-11-30 01:44:48 open open i-used-to-just-be-a-geek-but-now-im-a-traveling-geek publish 0 0 post 0 _edit_lock 1259621673 _edit_last 1
    Bernie Madoff High School Photo http://www.sparkminute.com/2009/11/30/bernie-madoff-bad-for-the-jews-my-sisters-book-good-for-the-jews/berniemadoff_hsfarrockawayhigh56_edited_425/ Mon, 30 Nov 2009 05:27:47 +0000 http://www.sparkminute.com/wp-content/uploads/2009/11/berniemadoff_hsfarrockawayhigh56_edited_425.jpg 1207 2009-11-30 01:27:47 2009-11-30 05:27:47 open open berniemadoff_hsfarrockawayhigh56_edited_425 inherit 1206 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/11/berniemadoff_hsfarrockawayhigh56_edited_425.jpg _wp_attached_file 2009/11/berniemadoff_hsfarrockawayhigh56_edited_425.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"240";s:14:"hwstring_small";s:23:"height='72' width='127'";s:4:"file";s:55:"2009/11/berniemadoff_hsfarrockawayhigh56_edited_425.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:55:"berniemadoff_hsfarrockawayhigh56_edited_425-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:55:"berniemadoff_hsfarrockawayhigh56_edited_425-300x169.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"169";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Bernie Madoff: Bad for the Jews. My sister's book: "Good for the Jews" http://www.sparkminute.com/2009/11/30/bernie-madoff-bad-for-the-jews-my-sisters-book-good-for-the-jews/ Mon, 30 Nov 2009 05:34:01 +0000 http://www.sparkminute.com/?p=1206 Bernie Madoff is bad for the Jews. Do yourself, and a fellow Jew, my sister, a favor and buy something that's "Good for the Jews." Yes, that's the name of my sister's book, that got great reviews from the Chicago Tribune, Booklist, NPR, and everyone who rated it on Amazon. It's doing amazingly well and it's already gone into its third printing. Hanukkah is coming up and it makes a great stocking stuffer. While many places don't have it in stock, Amazon does, so pick it up now!]]> 1206 2009-11-30 01:34:01 2009-11-30 05:34:01 open open bernie-madoff-bad-for-the-jews-my-sisters-book-good-for-the-jews publish 0 0 post 0 _edit_last 1 _edit_lock 1259559244 How can policy makers find expert advice? http://www.sparkminute.com/2009/12/02/how-can-policy-makers-find-expert-advice/ Wed, 02 Dec 2009 06:34:06 +0000 http://www.sparkminute.com/?p=1214 Expert Labs, which is an effort to connect policy makers with community expertise. [caption id="" align="alignnone" width="425" caption="Anil Dash"]Anil Dash[/caption] The concept of matching questions with expert answers has already been playing itself out in the social media sphere. Most notable is Twitter which has the ability, in the time of need, to match people with questions with followers who have answers. If you've got a critical mass of Twitter followers (>1000), you can often ask a question (e.g. What are the best headphones to buy?) and someone will have an answer (e.g. a sound engineer friend suggests Shure headphones, so given his background his advice is the strongest). Twitter is the connective tissue that allows this question and response mechanism to happen. And when you experience this for the first time, it becomes a significant moment because you got an answer in a way you couldn't have had in any other way. For more, read Sixteen Great Twitter Moments on Mashable. Anil Dash and Expert Labs asks why can't policy makers take advantage of this same type of community interaction? This is not a new question. The problem is the path to the solution must go through a long drawn out process. A government agency puts out an RFP and only approved vendors can respond. They look at the responses, and those within the organization who do and don't have expertise, make a decision to purchase a solution hoping that a few years from now that the technology doesn't fall into some government tech ghetto. Or the technology quickly becomes antiquated and employees are obliged to use it since the cost outlay was already made. Instead of going through the same drawn out government process, Expert Labs has a three point plan. From their site:
    1. We ask policy makers what questions they need answered to make better decisions.
    2. We help the technology community create the tools that will get those answers.
    3. We prompt the scientific & research communities to provide the answers that will make our country run better.
    The technology community is being requisitioned to help match buyer and seller just like Craig Newmark did with Craigslist. The answer may just be a single technology (e.g. Craigslist) or it may be a collection (e.g. Twitter, Craigslist, discussion groups, etc.). Creative Commons photo by Scott Beale / Laughing Squid]]>
    1214 2009-12-02 02:34:06 2009-12-02 06:34:06 open open how-can-policy-makers-find-expert-advice publish 0 0 post 0 _edit_lock 1259735671 _edit_last 1
    Secrets to improving innovation within your business http://www.sparkminute.com/2009/12/02/secrets-to-improving-innovation-within-your-business/ Wed, 02 Dec 2009 22:16:27 +0000 http://www.sparkminute.com/?p=1229 Crafting "Innovation Tournaments" as Karl T. Ulrich, CIBC Professor of Entrepreneurship and eCommerce, describes is the key to improving results from innovation. Ulrich is also the author of the book entitled "Innovation Tournaments: Creating and Selecting Exceptional Opportunities". He presented his findings at the Supernova conference in San Francisco.

    Innovation requires matching

    There are solutions, and there are needs. Innovation is a new match between a solution and a need. To make that match, argued Ulrich, you have to hold an innovation tournament. Pointing to successful innovations such as Pixar films, Merck's Zocar, and the OralB Cross action toothbrush, Urlrich said that all of them revealed their respective products through an innovation tournament. Each started with hundreds and sometimes thousands of ideas and through a series of filters weeded them down to just one superb innovative idea. In these three examples, they held closed tournaments, which mean that things were handled internally. But there are open innovation tournaments, such as American Idol and the X-Prize, which makes it possible to find innovative ideas from anywhere.

    What a tournament does

    The job of a tournament is to identify raw opportunities, create criteria for discrimination, throw up a barrier, and let the exceptional ideas get through. Sounds simplistic, and it can be, but you need to look at the entire tournament system holistically to know what you're trying to uncover. To help you out with the process, Ulrich has created an idea management tool called the Darwinator to help users manage an innovation tournament.

    Four ways you can improve innovation

    Ulrich reviewed four different aspects that can improve the process of innovation.
    1. Increase the number of opportunities generated - The more ideas you get, the quality of ideas increases dramatically. What you may not know is that just having ten or 20 ideas isn't enough. Increase the number to a few hundred of ideas and you'll see a significant increase in the quality. If the goal is to find the best idea, you need to increase your sample size, because ultimately you're looking for that one great idea.
    2. Shift the mean quality of the opportunities generated - Everything in corporate life tells us we want to repeat the same product exactly the same time every time. But during an innovation tournament you want the complete opposite. It's better to have 99 bad ideas and one exceptional idea, than 100 exactly the same good ideas. You want variability.
    3. Increase the variance in the quality of opportunities generated - Ulrich actually skipped description of this, but I think this plays very much into the previous item. Variance is important for innovation. If everything's the same, then nothing's being innovated.
    4. Increase the accuracy in evaluating opportunities. A single filter should have three mini-filters within. You want to measure the mini-filters, but you don't want to necessarily exclude based on a single one. Rather a combination of all three. For example, Ulrich talked about a company pitch filter that was comprised of three mini-filters: opportunity pitch, concept pitch, and business plan pitch. Each is evaluated, but have varying scores. For example, a company can have a great opportunity pitch and concept pitch, but the reality of it is poor and therefore has a bad business plan pitch. And the complete opposite can happen as well. If you wanted to truly get the top results, you need to go very deep in the beginning so you don't cut off the exceptional ones that start slow but rise quickly. In essence, you want to craft the shape of the funnel to keep in those ideas that have high uncertainty to succeed, but then cut them off when it's time to cut them off.
    Creative Commons photo by mathplourde.]]>
    1229 2009-12-02 18:16:27 2009-12-02 22:16:27 open open secrets-to-improving-innovation-within-your-business publish 0 0 post 0 _edit_lock 1259792190 _edit_last 1
    Karaoke accordionist in Paris http://www.sparkminute.com/2009/12/07/karaoke-accordionist-in-paris/ Mon, 07 Dec 2009 09:32:13 +0000 http://www.sparkminute.com/?p=1240 Traveling Geeks, for our junket through some of the latest in Paris tech and Le Web conference, I took a day to wander around Paris. At a weekly Sunday Parisian street fair, I stumbled across a karaoke accordionist. He had a slew of song sheets out for people to pick a tune. Even though it was raining, a small tent was pitched and the locals were dancing along getting into the tunes. Make sure to watch the other video, Parisian accordionist sings "Just a Gigolo." ]]> 1240 2009-12-07 05:32:13 2009-12-07 09:32:13 open open karaoke-accordionist-in-paris publish 0 0 post 0 _edit_lock 1260178336 _edit_last 1 Parisian accordionist sings "Just a Gigolo" http://www.sparkminute.com/2009/12/07/parisian-accordionist-sings-just-a-gigolo/ Mon, 07 Dec 2009 09:36:40 +0000 http://www.sparkminute.com/?p=1243 karaoke accordionist I saw in Paris on my free day before the beginning of the Traveling Geeks French tech junket. While the accordionist handed the mike to others to sing while he accompanied, he took over to sing "Just a Gigolo" (history of song) all in English. ]]> 1243 2009-12-07 05:36:40 2009-12-07 09:36:40 open open parisian-accordionist-sings-just-a-gigolo publish 0 0 post 0 _edit_last 1 _edit_lock 1260178603 rt_search_icon http://www.sparkminute.com/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/rt_search_icon/ Mon, 07 Dec 2009 23:18:48 +0000 http://www.sparkminute.com/wp-content/uploads/2009/12/rt_search_icon.jpg 1264 2009-12-07 19:18:48 2009-12-07 23:18:48 open open rt_search_icon inherit 1261 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/12/rt_search_icon.jpg _wp_attached_file 2009/12/rt_search_icon.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"250";s:6:"height";s:3:"323";s:14:"hwstring_small";s:22:"height='96' width='74'";s:4:"file";s:26:"2009/12/rt_search_icon.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:26:"rt_search_icon-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:26:"rt_search_icon-232x300.jpg";s:5:"width";s:3:"232";s:6:"height";s:3:"300";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Free report "Real-Time Search and Discovery of the Social Web" http://www.sparkminute.com/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/ Mon, 07 Dec 2009 23:40:26 +0000 http://www.sparkminute.com/?p=1261 rt_search_iconCall it good or bad timing, but I just happen to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. While I had to do some last minute edits, the report is done and I'm making it available to everyone for free. It's entitled "Real-Time Search and Discovery of the Social Web." You can download the PDF, or view it right now on Scribd. I'm giving the report away for free. All I ask in return is some feedback. Positive, negative, but whatever it is, please make it constructive. I'm eagerly learning as much as I can about this subject. This is an area that I think is going to grow like crazy, and we're only looking at a thumbnail's worth of what is yet to come. Here are some highlights from the report.
    • Real-time search could steal away as much as $40 billion from traditional search. Google and Microsoft's announcement to incorporate real-time search results is a good first step to prevent losses.
    • The definition of real-time search is far more varied than the definition of traditional search. You'll see more variations in what is considered a real-time search engine.
    • All real-time search engines are far from equal. The major reason is they don't index the same content.
    • Real-time search engines that only index Twitter are missing up to 90 percent of the real-time web.
    • One exciting new aspect of real-time search is the creation of real-time programming that will be complimentary and competitive with traditional programming (e.g. TV, radio, print, and online).
    Enjoy and let me know what you think. David December 10th, 2009 CORRECTION: The article mentioned that real-time search engine Wowd required a plugin for its use. That is not true. Current report is updated to reflect that it's not required. Real-time Search and Discovery of the Social Web ]]>
    1261 2009-12-07 19:40:26 2009-12-07 23:40:26 open open free-report-real-time-search-and-discovery-of-the-social-web publish 0 0 post 0 _edit_lock 1260429320 _edit_last 1 70103 http://revolutionarygrammar.com/2010/03/14/how-to-use-social-media-for-green-marketing/ 72.233.96.176 2010-03-14 20:55:41 2010-03-15 00:55:41 1 pingback 0 0 70172 http://www.oezratty.net/wordpress/2009/with-the-traveling-geeks-in-paris-12/ 212.227.109.187 2010-05-02 05:45:20 2010-05-02 09:45:20 1 pingback 0 0
    What can you do with a scannable and identifiable model of Paris? http://www.sparkminute.com/2009/12/08/what-can-you-do-with-a-scannable-and-identifiable-model-of-paris/ Tue, 08 Dec 2009 09:45:53 +0000 http://www.sparkminute.com/?p=1254 Silicon Sentier, a startup collective in Paris, I interviewed Maurice Benayoun, Artistic Director of CiTu a research lab for artistic projects. One such project, Terra Numerica, is an easily digestible and programmable scan and index of the city of Paris for which others can use the data to develop applications. City planning and management examples include:
    • Walk through Paris virtually like you would in the real world.
    • Paris had a flood in 1910 and it's feared that it's going to happen again within the next ten years. Simulate the flood and see what the effects of such a disaster would have on the city.
    • Virtually raise and lower buildings. See what views would be like.
    • Since the database knows where all the cameras are all over the city, you can play a game where you run through the city avoiding security cameras. I asked Benayoun, "Couldn't this tool be used by criminals?" Watch the video for his response.
    I was very interested in Benayoun's presentation because the city of San Francisco has been doing things similarly with DataSF, which is a series of open city information databases that developers can utilize to create useful applications. Examples include San Francisco Crimespotting and EveryBlock for monitoring city services block by block. Terra Numerica is a more unified project of one giant powerful database with easily identifiable and programmable information. The database was created through three scan levels: video drive throughs (Microsoft Bing maps), laser scans, and flyover scans. Through all this scanning they can draw a 3D map of the city but more importantly they can also identifying objects (e.g. doors and security cameras) that become part of a very usable database. Check out this very cool video demo. Benayoun said the goal is to create commercial ventures from all of CiTu's projects, including Terra Numerica. Their next in line project is Terra Dynamica where they plan to identify and track everything that moves within a city (e.g buses, cars, and people).]]>
    1254 2009-12-08 05:45:53 2009-12-08 09:45:53 open open what-can-you-do-with-a-scannable-and-identifiable-model-of-paris publish 0 0 post 0 _edit_lock 1260312880 _edit_last 1
    Traveling Geeks in Paris: Day 1 video report http://www.sparkminute.com/2009/12/08/traveling-geeks-in-paris-day-1-video-report/ Tue, 08 Dec 2009 12:54:27 +0000 http://www.sparkminute.com/?p=1278 ]]> 1278 2009-12-08 08:54:27 2009-12-08 12:54:27 open open traveling-geeks-in-paris-day-1-video-report publish 0 0 post 0 _edit_last 1 _edit_lock 1260276871 70173 http://www.oezratty.net/wordpress/2009/with-the-traveling-geeks-orange/ 212.227.109.187 2010-05-02 05:47:20 2010-05-02 09:47:20 1 pingback 0 0 Accordionist and Bassist on the Paris Metro http://www.sparkminute.com/2009/12/09/accordionist-and-bassist-on-the-paris-metro/ Wed, 09 Dec 2009 09:52:52 +0000 http://www.sparkminute.com/?p=1293 ]]> 1293 2009-12-09 05:52:52 2009-12-09 09:52:52 open open accordionist-and-bassist-on-the-paris-metro publish 0 0 post 0 _edit_lock 1260352375 _edit_last 1 Touchable movable video http://www.sparkminute.com/2009/12/09/touchable-movable-video/ Wed, 09 Dec 2009 15:45:21 +0000 http://www.sparkminute.com/?p=1297 LeWeb in Paris, I caught a quick video demo of a cool application by Eeple, a French web development company Eeple. Built in Silverlight, it's touchable movable video. ]]> 1297 2009-12-09 11:45:21 2009-12-09 15:45:21 open open touchable-movable-video publish 0 0 post 0 _edit_lock 1260373587 _edit_last 1 Dating tech service Wuiper offers a fun way for people to meet http://www.sparkminute.com/2009/12/09/dating-tech-service-wuiper-offers-a-fun-way-for-people-to-meet/ Wed, 09 Dec 2009 17:31:22 +0000 http://www.sparkminute.com/?p=1299 Wuiper (pronounced "Whipper") is a social networking site where people are introduced through physical numbered tags that you can stick on someone's bag. Geared towards high school students, I can see this being a fun way to leave "secret admirer" messages. Messages can be sent and retrieved via an SMS or via the Wuiper site. All these tags have a code that you use to send a message to initiate a conversation. And then you can continue the conversation through the Wuiper site or take it online or offline.]]> 1299 2009-12-09 13:31:22 2009-12-09 17:31:22 open open dating-tech-service-wuiper-offers-a-fun-way-for-people-to-meet publish 0 0 post 0 _edit_lock 1260379949 _edit_last 1 The cool and not-so-cool of LeWeb http://www.sparkminute.com/2009/12/10/the-cool-and-not-so-cool-of-leweb/ Thu, 10 Dec 2009 16:53:18 +0000 http://www.sparkminute.com/?p=1301 the Traveling Geeks. We've been meeting with tech companies and French entrepreneurs all week. The tour ended with attendance at LeWeb, a two day tech conference produced by tech entrepreneur and Seesmic founder, Loic Le Meur. Here's my summary of the best and the worst of the event, plus I included some other stuff experienced from the Traveling Geeks tour and Paris in general. For a summary, make sure you watch my end of day show reports from LeWeb (day 1, day 2) and my other end of day report from the Traveling Geeks tour. Cool - Accordions, Accordions, Accordions - There are plenty of street performers in Paris. Most of them are carrying accordions. On my first day I saw four sets of performers hop onto a train car, play a few tunes, and jump off. On one train a duo jumped on with an accordion and a stand up bass. My favorite was the karaoke accordionist that would also take a mic for a solo himself to sing "Just a Gigolo". Not-so-cool - The first day, the conference wasn't about real-time web - The theme of LeWeb was heavily advertised as being about real-time web. That didn't seem to be the case with most of the companies demoing, and except for a presence of Twitter and Facebook, and some mentions, there was no major discussion about real-time web on the main stage. After day one we all started asking ourselves, "Where's the discussion about the real-time web?" Cool - On the second day, finally the real-time web - If you were interested in the real-time web you could have completely skipped the first day of LeWeb and just come on the second day. Obviously everyone was eager for the real-time discussion because the deep discussion room in the back of the hall was packed for the event's eventual real-time web agenda. I was very eager to learn more since I just published an analyst report this week on the subject ("Real-Time Search and Discovery of the Social Web" 20-page PDF). The presentations and conversations on real-time were truly excellent, beginning with some great actionable advice from Jeremiah Owyang. On the main stage, Queen Rania of Jordan, who has become an Internet celebrity, spoke about the real-time web, specifically making a call out to the audience to use the real-time web as activism to change the world. Cool/Not-so-cool - Moderators not agreeing with the topic - Andrew Keen, Author of Cult of the Amateur, led the panel entitled "Content vs. Conversation: The Debate over Real-Time Search." His attitude towards his panelists from TweetMeme, Netvibes, Collecta, and OneRiot was pretty much "Why the hell do we need real-time search?" While I think it's a good idea for a moderator to create some controversy (see article: "More Schmooze, Less Snooze: How to Deliver the Most Talked About Conference Session" 6-page PDF), Keen didn't seem to be too savvy on the real-time search market and he didn't let go on his opinion. There is a ton of value of real-time search (see business models section in my real-time search report), and until the end of the discussion he kept saying "Why would someone want real-time search?" He was constantly putting the panelists on the defensive. C0ol - Double-sided name badges - One of the most irritating conference annoyances is name badge flip. Wear a lanyard with a name badge and inevitably it will twist around hiding your name. I must be a master because I think it's more often than not for me. LeWeb is the first conference I've been to where they smartly printed your name on both sides of the badge. Brilliant. Cool - Our former President is wrong. The French are unbelievably nice - This entire week has been fantastic and the Traveling Geeks have been treated unbelievably well. Everyone. From the people who invited us to any random Parisian I ran into, I'm very impressed with how nice and welcoming everyone has been. Thanks. Cool - The French speak English - It's been a while since I've been to France and I was amazed at how many people speak English. LeWeb is a conference in Paris, but it's completely in English. The all-English conference is an obvious incentive to draw people from 40+ countries, most notably the U.S., to the conference. Not-so-cool - I don't speak French - I'm a pathetic single language learner. Most people in Europe know at least two languages. And most of them have learned English for lazy clowns like me that haven't bothered to learn another language. Cool? - Non-stop photo and video recording of the Traveling Geeks - I think this is cool, or just unbelievably dorky so it's become cool again. For the Traveling Geeks' first dinner in Paris everyone was taking pictures the moment we sat down at the table. There were probably 500 photos published from that dinner. And that's continued throughout the trip. Guilty myself, here's a video I shot of all the geeks on the Metro with all their digital image recording equipment. For more, here are all the photos taken by the Traveling Geeks crew (full screen). Not-so-cool - LeWeb is overhyped - Back in San Francisco, I had heard so much about how fantastic and wonderful LeWeb is. I had a lot of hope for this conference, and was overall disappointed mostly because of the hype. The number of demo stations of new companies was anemic and didn't represent real-time web as I had hoped. While there were heavy hitters on the main stage, they weren't revealing. But that's always the case. The bigger your presenters at your show, the bigger the hype. But the bigger they are, the less they'll talk openly. Often that has to do with working at a public company. But I think the issue is millionaires stay millionaires by not telling their secrets to a group of more than a thousand strangers. There were a few exceptions. Cool - Credit card scanning on your mobile device - Jack Dorsey of Twitter demoed his new project, Square, a small box that connects to your mobile device's audio out port and allows you to scan your credit card allowing for quick and easy credit card transactions via mobile devices. While cool, and can work on a huge number of devices, is it really practical? Are people really going to carry around this little black box wherever they go? I think the next step will be to embed this credit card reader in new mobile devices. Cool - Tim Ferriss on "How to Create a Following for $10K or Less" - One of my major complaints about most of the main stage presentations was the lack of actionable advice or telling the audience something we didn't already know. I've seen Tim Ferriss present before and read his blog and he always delivers on great actionable advice. This was an updated presentation of one I had seen at WordCamp in San Francisco. One tip is to simply focus on the blogosphere and key people in the blogosphere and look for the long haul. Begin by reading Kevin Kelly's article "1,000 True Fans.", said Ferriss. Not-so-cool - Who didn't pay to go on the main stage? - It appears about half of everyone who appeared on the main stage (panelists possibly excluded) paid in some manner to be there. It could be more. It's obvious because so many sponsors were on the main stage. None of these seemingly paid appearances were disclosed. I've been to plenty of conferences where there were paid presentations. Many disclose that information in the printed programs with the note, "Sponsored presentation." For a community that keeps talking about the need for "authenticity" online, I think it would be nice if there was some authentic disclosure as to who did and didn't pay to be on stage. UPDATE: Loic Le Meur responded and emphatically denied this claim. Saying that none of the people on stage paid to be there. See comments below for more. Not-so-cool - LeWeb is an old boys' network - I was thinking this and then I heard it repeated by a few of my colleagues. Loic gets many of the same people to present, interview, and moderate, such as Robert Scoble and Michael Arrington. Since they're friendly off stage, their on stage presentation has this sense of being an old boys' network. It's not the most welcoming feeling for the people in the audience. People were definitely unnerved by it. Not-so-cool - Chris Pirillo is the Rush Limbaugh of the Web 2.0 community - Rush Limbaugh, a conservative syndicated radio host, became popular because he's a credible voice that confirms people's existing beliefs. This is exactly how I felt about Chris Pirillo's presentation about community. Better known as preaching to the choir, my sentiment was evidenced by the number of tweets that echoed "I agree with him" rather than "I learned something." Here's an edited sample of tweets to prove my point: My favourite quote of the day :-), Brilliant!!, i love it!!, Chris Pirillo is right, I'm loving Chris Pirillo's presentation, The Reverend Chris Pirillo is wrapping up. He actually made be blurt out jesus christ, and Halle-freakin-lujah.  One other tweeter saw what I was seeing: Chris Pirillo is Great speecher but only brought self-evident ideas. I had a conversation with Chris about this last night and I simply said to him that I think he could do better. He has done better. He knows how to educate an audience as a former host of TechTV's "Call for Help" and in previous presentations. I noted his vision six years ago that RSS would be the Holy Grail. He was right. That's what I wanted to see at LeWeb and he didn't deliver. He told us what we already knew which was we need to stop focusing on the tools and think about the importance of community. He didn't think the audience knew that. The general populace yes, but the LeWeb audience? They know. Pirillo just led a revival to confirm their beliefs. Cool - A scannable and identifiable model of Paris - Forget Google Streets, through a project called Terra Numerica by a research group called CiTu, they've completely scanned and identified elements all around the city of Paris. This information is now in a database that's been used by developers to create fly-throughs, simulate a flood's effect on the city, and test security cameras around the city. Watch a video of the fly-through and my interview with Maurice Benayoun, Artistic Director of CiTu. This was during our Traveling Geeks tour, not LeWeb. Not-so-cool - Europeans' fear of failure - While we were visiting the startup incubators I heard multiple times that there's a European culture of fear of failure. This is quite unlike in the U.S. where failing is a learning experience. In the U.S. we've actually got a conference entitled FailCon where we learn from each others' failures. For some, failure is a badge of honor. I remember talking to one entrepreneur who proudly told me about his seven failed startups. Not-so-cool - Robert Scoble's outburst at the French entrepreneurs - Well known blogger Robert Scoble joined the Traveling Geeks briefly for one event prior to LeWeb. At this series of presentations by French entrepreneurs, Scoble sat down and immediately wanted to know everyone's Twitter address. They didn't have any and instead of just accepting that fact and listening to their presentations, he started yelling and swearing at them telling them they must get on Twitter. He argued that it's the only way he can promote them to his 100K+ followers. Ubergizmo blogger, Eliane Fiolet, asked Robert, "Could you say that a little nicer?" Scoble responded, "No." His childish and rude response created a pall over the room and the rest of the Traveling Geeks were very unnerved by his behavior, as it spoke badly for our group. I should note that Robert is a really nice guy and it's not normal for him to behave like this. Extremely cool - The Traveling Geeks - I only knew a few of the Traveling Geeks before I went on the trip and I was really impressed by the entire group. Everyone was incredibly friendly, nice, and welcoming. I want to say an enormous thanks though to the lead organizer of the event, Renee Blodgett, and also to Sky Schuyler, and Eliane Fiolet for all their work. I look forward to being on another trip with them in the future. Here's a silly animated video of us, plus a video of Geeks on a Train, and make sure you check out the thousands of photos (full screen) taken on the trip. Some of my other coverage of the event. Creative Commons photo attributions Olivier Ezratty, Robert Scoble, Chris Heuer, Matthew Buckland, Rodrigo Sepulveda, and Blogowski.]]> 1301 2009-12-10 12:53:18 2009-12-10 16:53:18 open open the-cool-and-not-so-cool-of-leweb publish 0 0 post 0 _edit_lock 1260890795 _edit_last 1 69764 spommere@gmail.com 148.87.1.172 2009-12-11 13:11:10 2009-12-11 17:11:10 1 0 0 69765 david@davidspark.com http:// 212.180.97.82 2009-12-11 13:23:46 2009-12-11 17:23:46 1 0 1 69755 david@davidspark.com http:// 212.180.97.82 2009-12-11 03:49:38 2009-12-11 07:49:38 1 0 1 69756 jd@hotmail.com 76.102.196.131 2009-12-11 04:20:18 2009-12-11 08:20:18 1 0 0 69757 scobleizer@gmail.com http://scobleizer.com 24.4.235.215 2009-12-11 04:45:07 2009-12-11 08:45:07 1 0 0 69758 zackatoustra@gmail.com http://www.zackatoustra.com 80.78.0.137 2009-12-11 07:27:53 2009-12-11 11:27:53 1 0 0 69749 scobleizer@gmail.com http://scobleizer.com 24.4.235.215 2009-12-10 23:12:26 2009-12-11 03:12:26 1 0 0 69750 scobleizer@gmail.com http://scobleizer.com 24.4.235.215 2009-12-10 23:27:10 2009-12-11 03:27:10 1 0 0 69751 rodrigo.sepulveda@gmail.com http://sepulveda.net 82.230.177.168 2009-12-11 00:00:13 2009-12-11 04:00:13 1 0 0 69752 scobleizer@gmail.com http://scobleizer.com 24.4.235.215 2009-12-11 01:05:55 2009-12-11 05:05:55 1 0 0 69753 matthew@matthewholt.net http://www.thehealthcareblog.com 98.210.10.255 2009-12-11 02:57:01 2009-12-11 06:57:01 1 0 0 69800 david@davidspark.com http:// 69.181.196.124 2009-12-14 11:43:00 2009-12-14 15:43:00 1 0 1 69783 jeff@answerguy.com http://answerguy.com 66.65.20.130 2009-12-12 14:42:32 2009-12-12 18:42:32 Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services Answer Guy and Virtual VIP on Twitter]]> 1 0 0 69784 steve@webcommons.biz http://www.webcommons.biz 74.241.36.89 2009-12-12 14:42:45 2009-12-12 18:42:45 1 0 0 69779 stephc@int13.net http://int13.net 81.252.204.221 2009-12-12 10:56:51 2009-12-12 14:56:51 1 0 0 69774 dahowlett@gmail.com http://www.accmanpro.com 83.39.48.53 2009-12-12 03:38:38 2009-12-12 07:38:38 1 0 0 69769 chris@pirillo.com http://chris.pirillo.com/ 75.146.63.134 2009-12-11 21:51:08 2009-12-12 01:51:08 1 0 0 69771 david@davidspark.com http:// 212.180.97.82 2009-12-12 00:23:47 2009-12-12 04:23:47 1 0 1 69744 france@int13.net http://www.int13.net 81.252.204.221 2009-12-10 16:36:28 2009-12-10 20:36:28 1 0 0 69793 david@davidspark.com http:// 69.181.196.124 2009-12-13 10:56:38 2009-12-13 14:56:38 1 0 1 69796 loic@seesmic.com http://loiclemeur.com 24.6.41.156 2009-12-14 07:44:54 2009-12-14 11:44:54 1 0 0 69797 loic@seesmic.com http://loiclemeur.com 24.6.41.156 2009-12-14 08:41:30 2009-12-14 12:41:30 1 0 0 69849 laurent@zackbrandit.com http://blog.zackbrandit.com 91.182.20.100 2009-12-17 10:19:19 2009-12-17 14:19:19 1 0 0 69862 mannjeffrey@gmail.com http://blogs.gartner.com/jeffrey_mann 78.114.149.120 2009-12-18 11:03:22 2009-12-18 15:03:22 1 0 0 69889 david@davidspark.com http:// 69.181.196.124 2009-12-20 14:34:39 2009-12-20 18:34:39 1 0 1 70032 http://www.sparkminute.com/2010/02/06/cool-and-not-so-cool-from-teens-in-tech/ 65.38.178.7 2010-02-06 20:53:55 2010-02-07 00:53:55 1 pingback 0 0 Pepcom comments on Facebook http://www.sparkminute.com/2009/12/21/pepcom-wed-like-to-invite-you-to-a-party-that-we-dont-want-you-to-attend/facebookpepcomcomments/ Mon, 21 Dec 2009 03:42:47 +0000 http://www.sparkminute.com/wp-content/uploads/2009/12/facebookpepcomcomments.jpg 1352 2009-12-20 23:42:47 2009-12-21 03:42:47 open open facebookpepcomcomments inherit 1339 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/12/facebookpepcomcomments.jpg _wp_attached_file 2009/12/facebookpepcomcomments.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"472";s:14:"hwstring_small";s:22:"height='96' width='86'";s:4:"file";s:34:"2009/12/facebookpepcomcomments.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:34:"facebookpepcomcomments-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:34:"facebookpepcomcomments-270x300.jpg";s:5:"width";s:3:"270";s:6:"height";s:3:"300";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} John C. Dvorak, Cranky Geeks http://www.sparkminute.com/2009/12/21/cranky-on-aol-and-icq-whos-still-on-it/crankygeeks_121809/ Mon, 21 Dec 2009 14:24:52 +0000 http://www.sparkminute.com/wp-content/uploads/2009/12/crankygeeks_121809.jpg 1355 2009-12-21 10:24:52 2009-12-21 14:24:52 open open crankygeeks_121809 inherit 1354 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2009/12/crankygeeks_121809.jpg _wp_attached_file 2009/12/crankygeeks_121809.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"263";s:14:"hwstring_small";s:23:"height='79' width='127'";s:4:"file";s:30:"2009/12/crankygeeks_121809.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"crankygeeks_121809-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"crankygeeks_121809-300x185.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"185";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky on AOL and ICQ - who's still on it? http://www.sparkminute.com/2009/12/21/cranky-on-aol-and-icq-whos-still-on-it/ Mon, 21 Dec 2009 14:27:32 +0000 http://www.sparkminute.com/?p=1354 John C. Dvorak, Sebastian Rupley, and David Coursey for another roundtable tech bash-a-thon better known as Cranky Geeks. All of us are old hats having covered the tech industry each for at least twelve years. On the show I asked the question, "Who still uses ICQ?" I honestly don't know one person who does. One commenter to the show said there are still tons of ICQ users in Europe and it's worth $200 million. I didn't think it was worth more than $20. Are you still using it? With Skype, AOL Instant Messenger, Live Messenger, Yahoo! Messenger, and tons of other communications tools with lots more users, why? Watch the 30 minute show here. John C. Dvorak, Cranky Geeks]]> 1354 2009-12-21 10:27:32 2009-12-21 14:27:32 open open cranky-on-aol-and-icq-whos-still-on-it publish 0 0 post 0 _edit_lock 1261406258 _edit_last 1 70040 http://www.sparkminute.com/2009/12/21/pepcom-wed-like-to-invite-you-to-a-party-that-we-dont-want-you-to-attend/ 65.38.178.7 2010-02-07 11:44:30 2010-02-07 15:44:30 1 pingback 0 0 Pepcom: We'd like to invite you to a party that we don't want you to attend http://www.sparkminute.com/2009/12/21/pepcom-wed-like-to-invite-you-to-a-party-that-we-dont-want-you-to-attend/ Mon, 21 Dec 2009 17:42:00 +0000 http://www.sparkminute.com/?p=1339 Pepcom to attend yet another one of their press events, called "Digital Experience" being held at CES next year in January. I'll be attending CES this year so I said sure, and thanked Pepcom for the invite. Over the past six years I've attended a handful of Pepcom's press-only events such as "Digital Experience" and "MobileFocus" which are connected to existing major conferences such as CES and CTIA, respectively. The advantage of these events over the general trade show floor is I get to see a lot of new companies, new product announcements, plus it's an opportunity to schmooze with my fellow journalists. I'm a 14-year veteran tech journalist and analyst that's written and appeared in more than 30 media outlets in print, radio, and TV. I currently write and appear on ABC Radio, Mashable, Socialmedia.biz, Technologizer, Green 960 radio, Cranky Geeks (I'm on this week too), and KQED, not to mention blogging here at the Spark Minute. After I graciously accepted the invitation to the event, I received the following message:
    "Thanks for getting back to me, but unfortunately we will no longer be able to admit you. I just took a look at your site and saw you are doing media consulting. Please see our attached media guidelines. Of course this is nothing personal, just our policy!" - Pepcom representative
    You invited me to an event and then you uninvited me? Wow, that's rude. We exchanged a few more emails and I told her all my media credentials but she wouldn't budge. Because she just discovered I also generate revenue from consulting, I couldn't attend their event anymore.

    What did Pepcom do wrong?

    What has Pepcom been doing for the six years I've been attending their events? - I've been on Pepcom's mailing list for six years and they "just" looked at my site and saw I was doing media consulting? I've never hidden my professional and journalistic occupations. I've been in journalism, production, media consulting, and custom publishing for more than seven years. A visit to my business site, blog, or LinkedIn profile would have revealed all of that information. I know them. They obviously didn't know me. Why is Pepcom sending invites to a party I can't attend? - Why were they sending me invites if by their standards I wasn't qualified to attend? How about you don't send me an invite in the first place? Look at your mailing list first and determine who is and isn't qualified before you extend invitations. If you made a mistake on an invitation, then it's your fault, not mine - If you invite someone to an event, and you make a mistake about the person's perceived qualifications, then that's your mistake. Simply suck it up, and then don't invite the person to the next event. You don't uninvite them. Who does this...ever?! Sure, you can say, "It's nothing personal," but unfortunately it is. In fact, it's extremely rude. What do you think etiquette expert Letitia Baldrige would say of your behavior? Don't hide your mistake behind your company policy - To defend their position of uninviting me, the Pepcom representative attached a copy of their 11-year-old policy. The reason for this policy is they've received complaints from event sponsors that journalists who also worked as consultants were using the forum to pitch their services. That seems a bit harsh to negate all journalists/consultants, but it's their policy and their event, so be it. I asked the Pepcom representative if anybody had been complaining about me in particular? I didn't get an answer, but I'm assuming not. Because if anyone did, they probably would have removed me from their invite list. Insult a journalist, and they're going to write about it - Journalists and bloggers are always looking for stories. This Pepcom representative obviously didn't realize that this was going to become a story I'd write about. They don't accept journalists that generate additional revenue outside of journalism - Their disclaimer also mentioned that they only accepted full-time journalists. I have not been a full-time journalist for the past six years I've been attending their events. And I know many of the people who have been attending their events haven't either. I suggested she start to dig into her list more and she'll realize that many of the journalists she's inviting are generating revenue via one of their unaccepted businesses such as educational, government, non-profit, industry associations, and think tanks. Yes, there are plenty of pure journalists still out there, but given the media climate many of them, even the good ones, have to find other ways to make money. To not invite them comes off as elitist.

    Bouncer standing outside nightclub

    What should have Pepcom done?

    Eat your mistakes - As previously mentioned, if you make a mistake, you have to swallow it. What's the worst that could happen? I attend the event and no one complains about me like they haven't for the past six years. But by uninviting me I was so personally offended (although from their vantage they claim it wasn't personal - just an 11-year-old company policy) that I was moved to write a blog post attacking their business practices. It would have been a lot safer for them to say nothing and then remove me from their invite list for future events. Qualify your mailing list  before you send out invitations - Everyone does this. Why doesn't Pepcom? What made them think that qualifying invites after people have accepted would be a good idea? Send an apology email to all the journalists removed from the list - After you qualify your mailing list and before you send out the invite, send out a message to all the people you removed explaining why they've been removed. Apologize, but give them an option to point out their journalistic credentials that you may have missed. My friend Esme Vos, editor and producer of many events for MuniWireless, advises that Pepcom goes one step further and throws an event for all the people they had to remove. Doesn't need to be as costly and as large as the other event. Maybe just a mixer. Don't negate journalists that wear other hats - Your sponsors are looking for quality people that represent media outlets they want to appear in. That should be your deciding factor. Not whether that person makes all their money from journalism and nothing else.

    Bouncer standing outside a nightclub

    I'm sure there's far more history to Pepcom's events than what I experienced in my single little incident. They've got more than 11 years of stories to tell. I invite them to engage in this public discussion. Pepcom comments on FacebookTop photo, Creative Commons attribution (Vissago / CC BY-NC 2.0)]]>
    1339 2009-12-21 13:42:00 2009-12-21 17:42:00 open open pepcom-wed-like-to-invite-you-to-a-party-that-we-dont-want-you-to-attend publish 0 0 post 0 _edit_last 1 _edit_lock 1265557824 69979 renee@blodgettcomm.com http://www.downtheavenue.com 67.180.8.115 2009-12-29 20:02:14 2009-12-30 00:02:14 1 0 0 69980 norma@rosenfieldpr.com http://www.rosenfieldpr.com/ 75.83.200.227 2009-12-30 09:17:50 2009-12-30 14:17:50 1 0 0 69981 david@sparkmediasolutions.com http://www.sparkminute.com/ 67.95.211.74 2009-12-30 12:49:16 2009-12-30 17:49:16
    This is a colossal mistake as anyone who is thinking of retaining Pepcom, and searches their name, will see this post. It's become the fourth result in Google.]]>
    1 0 0
    69982 robin@robinraskin.com http://www.robinraskin.com/ 68.175.92.8 2009-12-31 18:55:34 2009-12-31 23:55:34 Keep the invite list exclusive and to a degree, it creates that "I got in; I'm important" aura which both clients, who pay good $ and status conscious press both like.
    It's more the way they handle it that I find distrubing, THe policy is not only arbitrary;it's vindictive. I was told that i wasn't a full time journalist anymore to which i answered "you show me a full time journalist and i'll show you someone headed for the homeless shelter." Yet, clearly I pose a threat to John and Chris in my new lifestyle/shows capacity.
    When Pepcom feels threatened they lash out. For the record, they are wlcome guests at my events anytime. And that goes double for you.]]>
    1 0 0
    69983 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2009-12-31 20:45:11 2010-01-01 01:45:11
    Ultimately, it's their event, and they can run it any way they want. In turn, I can publish how insulted I was to be disinvited (My first time ever!) and I can go out of my way to tell their sponsors.

    I'd really like Pepcom to join in this debate, but they refuse to respond. By not talking it allows us to define the story.]]>
    1 0 0
    69893 billbiggar@gmail.com 69.76.187.142 2009-12-21 15:01:14 2009-12-21 19:01:14 1 0 0 69894 samlevin@mac.com http://www.samlevin.com 24.5.99.246 2009-12-21 15:03:58 2009-12-21 19:03:58 1 0 0 69895 joshua@DLifegroup.com http://www.launchlessons.com 75.36.184.216 2009-12-21 16:11:40 2009-12-21 20:11:40 1 0 0 69896 david@davidspark.com http:// 69.181.196.124 2009-12-21 17:52:42 2009-12-21 21:52:42 1 0 1 69899 dpolitis@politis.com http://www.politis.com 174.23.131.23 2009-12-21 19:55:50 2009-12-21 23:55:50 1 0 0 69990 gary.valan@gmail.com 59.97.66.129 2010-01-06 04:03:09 2010-01-06 09:03:09 1 0 0 70082 gary.valan@gmail.com 59.97.66.129 2010-01-06 09:03:09 2010-01-06 14:03:09 1 0 0
    Is Google dominating or leading the way? http://www.sparkminute.com/2010/01/10/is-google-dominating-or-leading-the-way/ Mon, 11 Jan 2010 01:40:19 +0000 http://www.sparkminute.com/?p=1365 Friday night I appeared on KQED's "This Week in Northern California" to discuss Google's announcement of its Nexus One a.k.a. "Google Phone." As mentioned by one of the reporters on the show, so many articles about Google lead with the headline "Are they trying to take over the world?" (Video automatically skips ahead to my segment (6 min). Watch larger version.) Most articles don't follow through with telling the "Google taking over the world" story. The title comes off as more of a ploy just to get people to read the article. In my appearance I talked about how any business that's delivering digital goods can get and are getting into anyone else's business that also delivers digital goods. We've already been seeing it with cable companies becoming phone companies and vice versa. In Google's case, they're not just getting into other people's business, but they're trying to help others get into each others' business. Because their ultimate goal is so that their business, selling ads, can be seen on more screens, most notably the ones that everyone is looking at, the new age of smart phones. See the whole episode and more on KQED's "This Week in Northern California" site.]]> 1365 2010-01-10 21:40:19 2010-01-11 01:40:19 open open is-google-dominating-or-leading-the-way publish 0 0 post 0 _edit_lock 1263176537 _edit_last 1 John C. Dvorak, Cranky Geeks http://www.sparkminute.com/2010/01/14/cranky-geeks-asks-are-we-living-in-a-googleopoly/crankygeeks_011310/ Thu, 14 Jan 2010 18:08:52 +0000 http://www.sparkminute.com/wp-content/uploads/2010/01/crankygeeks_011310.jpg 1386 2010-01-14 14:08:52 2010-01-14 18:08:52 open open crankygeeks_011310 inherit 1384 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/01/crankygeeks_011310.jpg _wp_attached_file 2010/01/crankygeeks_011310.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"288";s:14:"hwstring_small";s:23:"height='86' width='127'";s:4:"file";s:30:"2010/01/crankygeeks_011310.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"crankygeeks_011310-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"crankygeeks_011310-300x203.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"203";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky Geeks asks, "Are we living in a Googleopoly?" http://www.sparkminute.com/2010/01/14/cranky-geeks-asks-are-we-living-in-a-googleopoly/ Thu, 14 Jan 2010 18:11:18 +0000 http://www.sparkminute.com/?p=1384 John C. Dvorak and co-host Sebastian Rupley, argued with myself and Cade Metz, U.S. editor of The Register. We complained about Google claiming that it's going to pull its operations out of China, me getting uninvited to a press party, and my favorite, sex robots! Watch the 30 minute show. John C. Dvorak, Cranky Geeks]]> 1384 2010-01-14 14:11:18 2010-01-14 18:11:18 open open cranky-geeks-asks-are-we-living-in-a-googleopoly publish 0 0 post 0 _edit_lock 1263492766 _edit_last 1 One quarter of all people who friend me on Facebook don't respond to personal messages http://www.sparkminute.com/2010/01/24/one-quarter-of-all-people-who-friend-me-on-facebook-dont-respond-to-personal-messages/ Sun, 24 Jan 2010 21:38:54 +0000 http://www.sparkminute.com/?p=1390 I've just started receiving a flurry of Facebook friend requests from people I don't even know. And like my mother, Facebook is recommending people for me to be friends with. I suspect the increase in friend invites has everything to do with Facebook's new design feature which offers friend recommendations on the front page. It's right there next to my news feed of my actual friends. It's so intrusive. Just like my mother.

    Want to be someone's friend? Introduce yourself

    It's odd that I have to write a subtitle like that. But sadly given the mechanisms and behaviors around social media, it comes off as perfectly normal to ask someone we don't know to be our friend through a social network without introducing ourselves. And to a degree I've seen this behavior bleed into the real world, but only by a few select people. Ever have someone come up to you and say, "Can I have your card?" and then nothing else? Or someone walk around at a business function and just shove their business card in your face without even speaking to you? Yes, I've seen both happen, but gladly only a few times. If you're going to friend a complete stranger, introduce yourself and why you'd like to connect. Again, why the hell do I have to write this? Because I just received about a dozen friend invites in the past week from people I don't know and only two of them actually spent the time to write one sentence introducing themselves. Why, why, why wouldn't you introduce yourself to someone you don't even know? What is a person who doesn't introduce them self thinking? Do they believe because I have 1,500+ friends on Facebook that I'm just collecting these friends like bottle caps? If they do believe that, is that how they want me to think of them? As much as I value a bottle cap? But I don't jump down people's throat who don't introduce themselves. Instead, I send a standard reply to everyone, but personalize it by putting their actual name in the message. Here's my standard reply:
    TITLE: Friend Request Hey ______: I saw your friend request. Thanks. Excuse me for my ignorance, but have we met before? David
    About 3/4th of the people do reply. Usually it's a situation of us not having met before but we have similar interests or they saw that we have a lot friends in common. If they just reply, then I'm more than happy to be their friend on Facebook, but if they don't reply I refuse to friend them. And that's what astounds me. The people who want to be my friend on Facebook yet refuse to engage in dialogue.

    One quarter of all people who friend me on Facebook don't respond to personal messages

    It's amazing the number of people who DON'T respond to that message right after they send a friend request. Of the people I don't know who send me friend requests, I estimate it's about 25 percent. That's mind blowing. I can't even begin to think what's going through their head. What's the logic? Have any of you readers ever done this? Can you explain it to me? I'll have to interview the next person who does this to me to determine why the lack of response.

    Lack of response after a friend request can actually be damaging

    If you choose to ignore a direct message after a friend request, don't expect anything from that person again. That's exactly what happened to me. Some guy sent a friend request, I responded with a personal response, and then he ignored me. Two months later his PR firm sent me a request asking if I would write a blog post about his company. The nerve and gall was amazing. I'm sure he never realized that his ignoring me would slap him in the face later on. This is a really fascinating two part story that begins with the PR firm treating me like a tool, and then the client being clueless. Give it a read.

    How best to be recognized and remembered by a new Facebook friend

    This advice is definitely not for the people who don't want to spend the fifteen seconds to write a simple note to introduce themselves. To be recognized and remembered by a new Facebook friend, you need to be the first person to extend effort and show it. Here are some techniques that others have used on me, and I definitely remember them as a result.
    • Find what other content that person has published online. Ideally, they'll have a blog. If not, it might be a Flickr, Twitter, or YouTube account. Best way to figure this out is to search for them on FriendFeed. That's where they'll have all their social media publishing services listed.
    • Read at minimum two blog posts over two weeks. Leave comments on those blog posts.You want that person to know that you're following them in earnest.
    • After the two weeks, send a friend request introducing yourself.
    It definitely takes a little extra work, but I guarantee you'll be recognized and remembered. And isn't that what you want, rather being tossed off as yet another bottle cap? Creative Commons photo attribution to fbouly / CC BY-ND 2.0]]>
    1390 2010-01-24 17:38:54 2010-01-24 21:38:54 open open one-quarter-of-all-people-who-friend-me-on-facebook-dont-respond-to-personal-messages publish 0 0 post 0 _edit_lock 1264369778 _edit_last 1 70003 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-24 18:56:28 2010-01-24 23:56:28 1 0 0 70004 djdoubledown@gmail.com http://djdoubledown.blogspot.com 68.45.181.53 2010-01-25 06:30:51 2010-01-25 11:30:51
    Example: some people want to friend up with you to follow your wall feed, so they can see when you post to your blog... for example, me. I have a mobile phone that has web2go, so I can't access your blog easily, but I can access your facebook posts very easily, which then links me to your blog.

    Example: some people simply want to follow. You are the social media voice. They just want to listen (or stalk). Do you see any problem with that?

    Example: Their facebook experience is not to "connect" or "network" or be "socially interactive". Their facebook is to collect valuable people so their live feed and news feed is filled with the info they would like to see and read.

    ... When you're on twitter, do you expect every single person to reply to you? No. All of your followers, including myself, just want sometimes to hear what you say and see when you post. For example: I have your blog's feed set to autopost onto my twitter feed. The reason: Because just about every post on this blog is relevant and worthy. .... but I don't need to actually communicate with you to do it.... sure, I know we'd like each other, I know we'd be friends, I know we see eye to eye about a lot of things... and perhaps this comment on your blog may induce us talking to each other more....
    but, I don't expect us to become actual friends because of it. I don't expect a reply from you MY way.... I expect you to maybe read it, and maybe reply, in your way....

    And that's what facebook is.... people use it for their own reasons and purposes. Your facebook "friends" are not your actual "friends" ... they are just people that have found interest in you.... and perhaps you should use the facebook feature to categorize your friend's list into "people that actually correspond" and "followers"

    There's nothing wrong with people on facebook (or any other social network) simply following along, and not wanting to speak... let em follow... they're interested in you, they don't want you to be interested in them...]]>
    1 0 0
    70005 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-25 10:22:30 2010-01-25 15:22:30
    But I guess that's the general problem with social media overall. And I've written about this a lot, that people have different views of how you should or shouldn't use social media. For example, LinkedIn is branded for "business" and Facebook is branded for "friends." But the line between the two is heavily blurred as we all know.

    But I argue that when you have something that's a symmetrical relationship that you do need to make an introduction. Twitter is asymmetrical as you can have more followers than people you follow. And Facebook Fan pages are similar in that way as well.

    But obviously as you have pointed out, not everybody sees Facebook as a relationship engine, but rather a news gathering engine from people you like to follow.

    Again, thanks for following me on Twitter and feel free to friend me on Facebook.]]>
    1 0 0
    70001 dk@purposeinc.com http://www.purposeinc.com/ 66.27.99.25 2010-01-24 16:50:23 2010-01-24 21:50:23
    I do this to new twitter followers too, and they usually do not write back. Very odd. :)]]>
    1 0 0
    70002 None http://twitter.com/ehlcreations 69.143.31.176 2010-01-24 17:13:50 2010-01-24 22:13:50
    i have something like 300 facebook friends and know all of them. but...i swear i haven't met 300 people.]]>
    1 0 0
    70025 djdoubledown@gmail.com http://djdoubledown.blogspot.com 67.81.12.38 2010-01-30 13:22:50 2010-01-30 18:22:50 1 0 0 70068 connie@sugarshock.com http://sugarshockblog.com/ 72.227.152.99 2010-02-22 11:32:39 2010-02-22 16:32:39 1 0 0 70083 connie@sugarshock.com http://sugarshockblog.com/ 72.227.152.99 2010-02-22 16:32:39 2010-02-22 21:32:39 1 0 0 70323 mikusiki@gmail.com 124.169.75.48 2010-05-14 04:19:05 2010-05-14 09:19:05
    Shortly after I joined facebook I requested friendship from three old school friends and each time I sent a personal message that said something like "Hi remember me, hope you're doing well etc". They all accepted my request but I never heard from them in response to my message. I gave them about three weeks to contact me and then I took them off my friends list. I now have strict rules of engagement on facebook and if someone doesn't show me the courtesy of responding to my messages just as a quick catch up, then I want nothing to do with them.

    I have noticed now with new fb the dropdown menu makes it easy to confirm or ignore requests, but you cannot see the personal message unless you click on friend requests in sidebar. I can't remember what the setup was when I requested these three friends, but maybe they never saw my message???]]>
    1 0 0
    70324 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-05-14 05:27:22 2010-05-14 10:27:22 1 0 0
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My interest in this subject piqued when I heard entrepreneur Stephen Jagger describe how he has moved many of his company's business operations to the cloud using cheap to free Web 2.0 applications. What made his story so interesting is it wasn't just "advice," he was actually using these tools regularly for his business. So I've decided to do the same. I'm going to walk through every element of how I've improved the efficiency of my work process, personal branding, and media consumption. It's far from perfect. I can still be highly distracted and I'm always looking for new productivity tips. If there are any that you can recommend, I'm always up for updating my regimen.

    Tools and tips I use for everyday productivity

    Run in the morning - First thing I do in the morning. Sometimes I'll blow it off with the rationale "I've got too much work to do." If I do what results is I'm far more sluggish and I don't think I'm nearly as productive. The run definitely helps amp me up for the rest of the day. Password memorization - I have more than 300 accounts on various sites. Before I had a password memorization tool, I used to type in a variety of usernames and passwords hoping that I got the right one. Today, I skip that fruitless pastime and just use Roboform2Go, a password memorization tool that you install on a USB drive. The advantage of using a flash drive is I can take my passwords wherever I go and use it on any computer, even if it isn't my own. Passwords are erased when I remove the stick. For more, read my article "Products I love and actually use - Roboform2Go." Personal content management - I use two tools: Microsoft OneNote for any communications and scraps of info I find. And I use my blog as a thought space to collect my ideas on different topics and issues. OneNote is hugely advantageous in that I can pop in and out of different projects incredibly quickly and content is really well organized in tabs and folders. Opening, naming, and saving Word documents when you're parsing out a variety of different information is simply not possible. OneNote makes it possible. Read my article "Products I love and actually use - OneNote."

    The blog is great when I want to collect my thoughts on a specific subject. I used to do this in long emails. When I wanted to share it with someone else I'd have to hunt for that email and forward it. Now I just write a blog post. When someone brings up an issue for which I've written something about it, I just search my blog, and then attach the link to an email. Quick access to sites - There are about ten sites I consistently go to every single day. I used to type them in and let the browser's auto-complete finish it off. Instead, I just create toolbar buttons at the top of my screen. The trick to getting them all in one row is trimming down the letters of the site's name or removing them altogether and just leaving icons. dsbrowsericons delicious_logoBookmarking - I used to stick bookmarks in a folder and then they would disappear and I'd never see them again. Now I use Delicious along with the Delicious Firefox plugin to quickly bookmark and catalog items I see online. Often I'll see something that will be of use to me in the future. A quick click of the Tag button and a couple clicks of the suggested tags of the site, and that page is bookmarked, making it easy to find again in the future. Keeping up with trends - I use real-time search tools such as OneRiot and Twitter Search. For more on real-time search, read my report "Real-Time Search and Discovery of the Social Web" (20 page PDF). If I need to understand what a certain hashtag means, I take advantage of WhatTheTrend. whatthetrend_logo Mobile communications - My BlackBerry on Verizon. Yes, the iPhone is cool, but it does one thing very poorly, make calls. Where I live is an AT&T dead zone. My Verizon phone is awesome. I've yet to have a dropped call. Yes you read that correctly, NO DROPPED CALLS. As for that, the only thing I use daily on my BlackBerry is email and Twitter with Twitterberry. twhirl_logoDigital communications - Beyond email, I heavily use Twitter and instant messaging. Much can be debated as to whether they're making me more or less efficient. All I can say is at least they're keeping me entertained. The two applications I use are Twhirl for Twitter and Trillian as an all-in-one instant messaging application. While I know most Twitter goons have graduated to Seesmic or TweetDeck, I'm still very happy with Twhirl for its simplicity and small footprint on my desktop. Similarly, that's why I also like the latest version of Trillian. Although when you first install Trillian, it doesn't seem that simple. Tons of annoying alerts pop up. The trick is to go through the settings and turn them all off, and then only turn on the ones you need. trillianlogo Consuming the news - Google Reader as my homepage is invaluable. Although I need to get it to cycle other news sources to the front. Another tool I started using to speed up my reading is Zap Reader. If you highlight some text, and then click a Zap Reader button on your toolbar, it will immediately load the text in the Zap Reader. Depending on the speed settings you had previously set, the words from the document will flash through in sequence allowing you read the document quickly without moving your eyes. I've just started using it and it's become really valuable for concentrating and reading online documents more quickly.

    zapreader_setting

    The other time I use to consume news is during what I call my semi-distracted time, where I'm doing something else that doesn't require mental concentration, such as running, cleaning up, or commuting. I figure I have somewhere between 1-3 hours of semi-distracted time every day. During those times I can't read, but I can listen so I take advantage of those semi-distracted moments by consuming podcasts. When I used to hold an office job, I'd listen to my industry news on the way to work. So when I got to my job, I already knew what was happening. Podcasts are very valuable for keeping me informed and entertained. Check out my podcast listening lineup for 2010. Promotions - I manually post every blog post to Facebook, Twitter, Delicious, and StumbleUpon. I tried Ping.fm for mass posting across multiple services but the problem is submitting to the different sites is nuanced. No two are really exactly the same. That's why I customize my promotions for each service differently. It's obvious when people use the auto or mass-posting services. I kind of get turned off by them and start ignoring auto-postings. I just don't feel comfortable doing it myself. It is a little extra effort, but for the audience I think it's definitely worth it. Writing faster - For filling out forms online, I turn once again to Roboform2Go which also has a built in utility that auto fills out online forms. These services have been around for a while and I used to just ignore them as silly until I started using them. texter_logoWhile I may not fill out a form every day, I do type a lot of the same text every day, such as my phone numbers, web sites, email addresses, and more. To speed up the monotony, I started using a small macro utility called Texter that works in all applications in Windows. Simple to use and I use it multiple times every day. Getting around town - When driving, I rely on Google Maps, but I don't take advantage of them on my mobile phone solely because of the small text. I print out directions first. But the real life saver for me is NextMUNI which is a service from the San Francisco transit system that tells me when the next bus is arriving, This is an ENORMOUS life saver as bus delays allow me to plan my schedule accordingly or take a different route. On my BlackBerry I've bookmarked my most frequent routes. OK, that's it for me. I'm eager to hear your suggestions on what productivity tips and tools you use on a daily basis.]]>
    1403 2010-01-26 12:33:46 2010-01-26 16:33:46 open open personal-productivity-tips-i-actually-use-every-day publish 0 0 post 0 _edit_last 1 _edit_lock 1264724695 70020 michael@phraseexpress.com http://www.phraseexpress.com 91.9.222.244 2010-01-29 04:42:56 2010-01-29 09:42:56
    I saw that you are using LH's Texter which is a fine text replacement software.

    It would be great if you would also check out our text expander "PhraseExpress".

    It is as clean and slick as Text but offers a few extras that you might like, even if you only want text replacement:

    * Support for formatted text

    * PhraseExpress can also store bitmaps - Such as your handwritten signature that you can paste by simply typing 'sig' for example.

    * You can re-use the same abbreviation for *multiple* text replacements.

    Here is a video demo:
    http://demo.phraseexpress.com

    PhraseExpress is free-of-charge for personal use.

    Michael
    PhraseExpress Team]]>
    1 0 0
    70021 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-29 10:13:08 2010-01-29 15:13:08 1 0 0 70022 ddaly@reximedia.com 99.7.170.154 2010-01-29 11:57:53 2010-01-29 16:57:53 1 0 0 70008 seth@lieberman.net http://www.sethlieberman.com 68.236.120.95 2010-01-26 13:41:15 2010-01-26 18:41:15 1 0 0 70009 joel@questionfish.com 75.253.61.208 2010-01-27 00:05:57 2010-01-27 05:05:57 1 0 0 70012 buzz@activewords.com 67.160.123.73 2010-01-28 13:05:05 2010-01-28 18:05:05 1 0 0 70013 todd@lash.org 76.199.199.146 2010-01-28 14:18:14 2010-01-28 19:18:14 1 0 0 70014 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-28 19:09:35 2010-01-29 00:09:35 1 0 0 70015 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-28 19:17:19 2010-01-29 00:17:19 1 0 0 70016 mcramer@surfcanyon.com http://www.SurfCanyon.com 216.2.9.227 2010-01-28 20:02:37 2010-01-29 01:02:37 1 0 0 70099 ddaly@reximedia.com http://www.reximedia.com/ 99.7.170.154 2010-01-29 16:57:53 2010-01-29 21:57:53 1 0 0 70100 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-01-29 15:13:08 2010-01-29 20:13:08 1 0 0 70168 RSimmonds902@gmail.com http://www.rosssimmonds.com/ 24.89.250.193 2010-04-29 00:36:40 2010-04-29 05:36:40
    Running builds stamina physically and mentally... It doesn't get much better than that.]]>
    1 0 0
    My podcast listening lineup for 2010 http://www.sparkminute.com/2010/01/27/my-podcast-listening-lineup-for-2010/ Wed, 27 Jan 2010 19:37:26 +0000 http://www.sparkminute.com/?p=1424 my podcast listening lineup. Well, as people recently were asking me for suggestions, I realized that that podcast list was severely dated, by two years. So here's my updated list of my favorite shows and why I like them so much. I consume all my podcasts through my iPod Touch. Audio podcasts
    • Adam Carolla Podcast - I'm amazed how consistently funny Adam Carolla is. When he conducts interviews, he does most of the talking, and astonishingly it's not irritating. He's hysterical. He also cranks out an amazing volume of content.
    • CNET News.com daily tech news podcast: Great way to get caught up on the day’s tech news in just ten minutes.
    • Harvard Business IdeaCast: Good short interviews on different business topics.
    • KCRW’s The Business: This is probably my favorite podcast. Thirty minute weekly show about show business in Hollywood. Great interviews and insightful reporting.
    • I Love Movies: Former comedy colleague Doug Benson hosts a show where he talks very little about movies, but plenty of funny with other comedians as his guests. At the end, they play a few movie games.
    • The Moth: This is a story speaking series. Each story (15-20 minute) is incredibly entertaining, funny, and touching.
    • NPR: Technology Podcast: Just some good tech reporting from NPR. They group together the best tech stories from the week in one podcast.
    • NPR: Wait, Wait…Don’t Tell Me!: I thought I was getting bored with the format, but it's still a fun and silly game show.
    • On the Media: Some of the best reporting on media and journalism outside of The Daily Show.
    • PRI: The Sound of Young America: Jesse Thorn of Maximum Fun is a great and passionate interviewer. It's a great source to stay in the know with new rising talent (and some old) across all artistic disciplines.
    • PRI's The World: Technology from BBC/PRI/WGBH: Very different style of technology podcast. Each show is focused on stories of people doing unusual things with technology. And it truly is "world" focused. You get amazing stories from all over the place, not just San Francisco and Silicon Valley.
    • Real Time with Bill Maher: Yeah, it’s a great show and plays off great just in an audio podcast.
    • Savage Love: Dan Savage is an incredibly entertaining host. Often makes the questions on Loveline seem tame.
    • Slate's Culture Gabfest: The smartest nerds you know now have a podcast. They talk about movies, books, music, and give recommendations.
    • WNYC’s Radio Lab: Fascinating programs that delve into different areas of science. Can be enjoyed by anyone, not just scientists. Got turned onto this show from my friend Pete Alcorn at iTunes. Great audio production. Highly recommended for anyone wanting to learn about audio storytelling.
    • WTF with Marc Maron: Friend and colleague from my stand-up days, I've reconnected with Marc Maron through his podcast. If you can get over the fact that he's so unbelievably self-absorbed, he's a great radio host, and given his legendary stature in stand-up, he gets great guests. I especially like it when comedians come on and play characters. Very funny. Great podcast also for comedy nerds that love comedians talking about their craft.
    Video podcasts

    Here are the podcasts that I've removed

    Here are the podcasts I'll start listening to again as soon as they start making new episodes

    If you've got some recommendations, I'd love to hear them, but I must admit that I'm so backlogged on the podcasts I currently have. Creative Commons photo attribution fatcontroller / CC BY-NC 2.0]]>
    1424 2010-01-27 15:37:26 2010-01-27 19:37:26 open open my-podcast-listening-lineup-for-2010 publish 0 0 post 0 _edit_lock 1264631235 _edit_last 1 70010 craig@themoviebanter.com http://www.themoviebanter.com/ 72.83.178.92 2010-01-27 15:52:46 2010-01-27 20:52:46 1 0 0 70096 craig@themoviebanter.com http://www.themoviebanter.com/ 72.83.178.92 2010-01-27 20:52:46 2010-01-28 01:52:46 1 0 0 70188 josh@kadisco.com http://www.kadisco.com 75.7.0.220 2010-05-05 16:22:38 2010-05-05 21:22:38 1 0 0
    Where it all started: 'The Baywatch Report' http://www.sparkminute.com/2010/02/06/where-it-all-started-the-baywatch-report/ Sat, 06 Feb 2010 07:56:07 +0000 http://www.sparkminute.com/?p=1453 Carlos Rodela, CEO of AllofUsAreFamous and co-host of "Rad on the Web," interviewed me about my early days in radio. ]]> 1453 2010-02-06 03:56:07 2010-02-06 07:56:07 open open where-it-all-started-the-baywatch-report publish 0 0 post 0 _edit_lock 1265498810 _edit_last 1 VIDEO: What are you learning from teens at the 'Teens in Tech' Conference? http://www.sparkminute.com/2010/02/06/video-what-are-you-learning-from-teens-at-the-teens-in-tech-conference/ Sun, 07 Feb 2010 00:52:44 +0000 http://www.sparkminute.com/?p=1485 Harry McCracken, Robert Scoble, Sam Levin, Daniel Brusilovsky, Carlos Rodela, and Michael Nelson of Google. Make sure to also read my summary of the event, "Cool and not-so-cool from 'Teens in Tech' Conference." ]]> 1485 2010-02-06 20:52:44 2010-02-07 00:52:44 open open video-what-are-you-learning-from-teens-at-the-teens-in-tech-conference publish 0 0 post 0 _edit_lock 1265504155 _edit_last 1 70034 http://www.sparkminute.com/2010/02/06/cool-and-not-so-cool-from-teens-in-tech/ 65.38.178.7 2010-02-06 21:09:09 2010-02-07 01:09:09 1 pingback 0 0 70036 daniel@danielbru.com http://www.danielbru.com 99.139.64.96 2010-02-06 23:59:44 2010-02-07 04:59:44 1 0 0 70042 adam@secretsushi.com http://www.secretsushi.com/ 71.202.41.233 2010-02-07 13:53:24 2010-02-07 18:53:24 1 0 0 70046 rnpolish@yahoo.com 208.72.142.216 2010-02-08 00:43:23 2010-02-08 05:43:23 1 0 0 70053 http://teensintechconf.com/blog/2010/02/conference-photos/ 72.47.224.24 2010-02-09 04:22:26 2010-02-09 08:22:26 1 pingback 0 0 70056 http://socialgeekette.com/2010/02/09/starting-young-sailing-with-the-wind/ 69.89.31.241 2010-02-09 20:08:58 2010-02-10 00:08:58 1 pingback 0 0 70095 rnpolish@yahoo.com 208.72.142.216 2010-02-08 05:43:23 2010-02-08 10:43:23 1 0 0 70179 http://blog.serenastyle.com/starting-young-sailing-with-the-wind/ 69.89.31.241 2010-05-03 17:58:33 2010-05-03 21:58:33 1 pingback 0 0 Cool and not-so-cool from 'Teens in Tech' Conference http://www.sparkminute.com/2010/02/06/cool-and-not-so-cool-from-teens-in-tech/ Sun, 07 Feb 2010 00:53:22 +0000 http://www.sparkminute.com/?p=1455 "Teens in Tech" conference. So many of the conferences I attend are filled with the same mix of people. That's why I always like to attend tech conferences that don't play to the same audience. For example, I learned so much attending the Blogher conference and the same was true with "Teens in Tech." [caption id="" align="aligncenter" width="424" caption="Steve Wozniak chatting with a teen in tech"][/caption]
    If you're ignoring this audience, good luck. Quoting my comedian friend Steve Rosenfield, "Children are our future...and there's nothing we can do about it." As I sat down to write this "Cool and not-so-cool" blog post, which has become kind of a standard for me for many conferences I attend as press (see Cool and not-so-cool of LeWeb), I realized I don't feel too comfortable saying "not-so-cool" to a bunch of teenagers. Especially teenagers who are doing things more impressive than me at my age, let alone when I was a teenager. But, I was able to find things that are "not-so-cool," read on. And make sure you also watch my video "What are you learning from teens at the 'Teens in Tech' Conference?" where I interviewed Harry McCracken, Robert Scoble, Sam Levin, Daniel Brusilovsky, Carlos Rodela, and Michael Nelson of Google. Cool - Preparation techniques for starting a career in technology - Danny Trinh (@dtrinh), Designer working for Digg, about to leave for college, provided some advice on how to prepare for careers in technology, or in his case specifically, design. Here are some of Trinh's preparation techniques:
    • Research and dissect other people's work.
    • Seek out a mentor.  A good way to approach a mentor is to ask them a question you're wrestling with.
    • Don't try to over-hype yourself, let your work stand for itself.
    • It's ok and normal to be scared. If you're not, especially at your age, you're doing something wrong.
    • Be kind and work hard.
    • Don't rely on your age as a crutch. Good work speaks for itself. Age doesn't play into it. Don't play that card.
    Trinh is also a pretty funny guy. If the design technology career falls through, he could launch a career in standup comedy. Not-so-cool - I'm so NOT a teenager - Wow, after attending this conference I wish I was a teenager now. I was a teenager when personal computers were coming into vogue, pre-Internet. The opportunities were minimal in tech compared to what teenagers have these days. I'm jealous. Cool - Holding a conference at Google - Rocking wi-fi, tons of free food, and a great room. Gee, I wish all conference setups could be this comfortable. [caption id="" align="alignright" width="240" caption="Joey Primiani makes his entrance"][/caption] Cool - Plenty of inspiring advice for those of us who aren't teens - Yes can you learn something from a teenager that can further your career. I did. Advice from Joey Primiani:
    • Don't start companies, start movements.
    • Focus on how people love themselves.
    • Keep creative and inspiring friends close.
    • Invest in yourself. Put money back into your projects.
    • Hire people who love the product.
    Advice from John Ramey and Zak Hassanein, founders of online advertising tool isocket:
    • Don't obsess about getting funding at the beginning. Early stage stuff is about building something that's worthy of getting funding.
    • Go big at the beginning. Don't fall into the trap of creating a "lemonade stand." Don't assume just because you're a teenager you have to do one of those youth projects like creating a t-shirt company or textbook swapping site.
    • Develop a solution first, not a product. That way you'll start creating something people will pay for.
    Cool - Teenagers know how to produce non-boring PowerPoint - I've seen so many boring presentations, and most of the teen presenters avoided the boring the bulleted-list style PowerPoint presentations. Although I have bulleted lists in this blog post. Am I "not-so-cool?"

    Not-so-cool - Adults at Best Buy still produce boring PowerPoint - I was brought back to the world of dull PowerPoint when a representative from Best Buy got up to present. Everything you've seen with boring PowerPoint presentations, white slides with tons of bulleted text, hit the screen and reminded me of all those boring presentations I've seen before. Cool - Best Buy's @15 program - Thank you Best Buy for sponsoring this event and its philanthropic teen program, @15. Nobody purchases a product at Best Buy without consulting a teen. The average age of a blue shirt rep at their store is 21. By the nature of their business Best Buy is already vested in this community. They realize that they have both an opportunity and a responsibility to the teen community. Although Best Buy has very little focus with this program and the money they're currently donating ($1 million) is pocket change, I admire the effort and their desire to amplify the messages that teens are creating. [caption id="" align="aligncenter" width="360" caption="Teens in Tech producers Sam Levin and Daniel Brusilovsky"][/caption]
    Not-so-cool - None of these teenagers are creating a time machine - Listening to all these young passionate kids I realize that now is a great time to be a teen in tech. You can do something truly out of passion without worrying about the pressures of life (e.g. mortgage and a family) that require a certain sized paycheck month after month. Ramey and Hassanein admitted when they were starting out they were living off of $800 a month each for two years. Too bad we can't turn back the clock. I'll talk to a few teens to see what they can do. Cool - Booyah's MyTown - An iPhone/iPod Touch app that's similar to check-in location-based game applications such as Foursquare, but it's more like a mobile version of Monopoly with real-world locations. Play the game long enough, attend places, and you can actually "purchase" real-world locations. Anyone who visits your real-world place and checks in, you collect virtual rent from them, giving you more money to purchase more locations. Cool - Design tips for teens good for everyone - Adam Debreczeni who designed the Teens in Tech conference website, gave a presentation entitled, "How to design for teens" which just should have been entitled, "How to design for everyone." He pointed out foibles of design especially around advertising. The most sticky and funniest example was his "burning" all the ads on the front page of MySpace. Using a burning animation he made all the ads go up in flames, and after the burnout, all you were left with content-wise was the login box. Not-so-cool - Turning on the conference Twitter feed behind the presenters - Josh Shipp, a successful young entrepreneur, MTV presenter, and all-around irreverent funny guy had a very difficult time getting through his panel discussion with Teens in Tech Conference's co-host Daniel Brusilovsky. The cause was an animated Twitter feed projected behind their heads that were echoing and playing off of many of Shipp's jokes. The audience simply couldn't stop laughing from all the funny projected tweets. It made it very difficult to get through the interview. There were threats to shut off the Twitter projection, but the audience finally calmed down. More cool presentations include Shreya Indukuri and Daniela Lapidous' presentation on SmartPowerEd. Check out more photos from the "Teens in Tech" conference. Thanks to MargiLevin for the photos. Additional photo credits to Mike3K, jolieodell.]]>
    1455 2010-02-06 20:53:22 2010-02-07 00:53:22 open open cool-and-not-so-cool-from-teens-in-tech publish 0 0 post 0 _edit_lock 1265564661 _edit_last 1 70033 jakeosmithis@gmail.com 74.132.243.237 2010-02-06 19:29:45 2010-02-07 00:29:45 1 0 0 70102 sparkleangel8245@aol.com http://techforthesavvy.blogspot.com/ 173.61.135.80 2010-03-14 19:36:25 2010-03-15 00:36:25 http://techforthesavvy.blogspot.com/ for another teen tech blogger :) !]]> 1 0 0 70044 dalejstephens@gmail.com 76.14.177.154 2010-02-07 23:17:42 2010-02-08 04:17:42 http://www.flickr.com/photos/dalejstephens]]> 1 0 0 70045 daniel@danielbru.com http://www.danielbru.com 75.208.169.19 2010-02-07 23:22:12 2010-02-08 04:22:12 1 0 0 70047 rnpolish@yahoo.com 208.72.142.216 2010-02-08 00:46:54 2010-02-08 05:46:54 1 0 0 70054 http://teensintechconf.com/blog/2010/02/conference-photos/ 72.47.224.24 2010-02-09 04:23:28 2010-02-09 08:23:28 1 pingback 0 0 70055 http://socialgeekette.com/2010/02/09/starting-young-sailing-with-the-wind/ 69.89.31.241 2010-02-09 20:08:37 2010-02-10 00:08:37 1 pingback 0 0 70058 http://www.dvorak.org/blog/2010/02/11/cranky-geeks-205-the-fbi-wants-your-browser-history/ 65.49.42.100 2010-02-11 05:06:00 2010-02-11 09:06:00 1 pingback 0 0 70060 http://www.sparkminute.com/2010/02/11/cranky-on-google-buzz-people-who-dont-own-tvs-and-teens/ 65.38.178.7 2010-02-11 20:28:37 2010-02-12 00:28:37 1 pingback 0 0 70084 rnpolish@yahoo.com 208.72.142.216 2010-02-08 05:46:54 2010-02-08 10:46:54 1 0 0 70085 daniel@danielbru.com http://www.danielbru.com 75.208.169.19 2010-02-08 04:22:12 2010-02-08 09:22:12 1 0 0 70086 dalejstephens@gmail.com http://dalejstephens.com/ 76.14.177.154 2010-02-08 04:17:42 2010-02-08 09:17:42 http://www.flickr.com/photos/dalejstephens]]> 1 0 0 70178 http://blog.serenastyle.com/starting-young-sailing-with-the-wind/ 69.89.31.241 2010-05-03 17:58:00 2010-05-03 21:58:00 1 pingback 0 0
    If everybody loves Super Bowl ads, then why don't advertisers always make Super Bowl-quality ads? http://www.sparkminute.com/2010/02/08/if-everybody-loves-super-bowl-ads-then-why-dont-advertisers-always-make-super-bowl-quality-ads/ Mon, 08 Feb 2010 07:02:22 +0000 http://www.sparkminute.com/?p=1511 Super Bowl XLIV 2010 - New Orleans SAINTS over Indianapolis COLTS 31-17

    The reason we like Super Bowl ads so much is that they're usually entertaining (often funny) and they're fresh and new. The formula couldn't be any simpler. Make your ads entertaining, ideally funny, and make lots of them, so people will always have something new to look at. It's the reason we can't wait to tune into the next new episode of our favorite show. Why should that be any different in advertising? Having worked in advertising for ten years I know making lots of anything is not possible given the endless levels of checks and balances for approval (internally and with the client) for one stinking ad. Well instead of creating so much overhead for a simple 30 second ad, why not build out a whole series of ads that tell a continuing story? Sitcom writers create incredibly dense 22 minute scripts every week. Every minute is packed with lots of story and jokes. There's no reason an ad campaign couldn't work exactly the same way. If people watch the Super Bowl as much for the game as the ads, why can't people start getting excited about the content of ads during any other kind of programming as well? I know in England people like to watch the commercials before a movie in a theater because they're so entertaining.

    Super Bowl XLIV Indianapolis Colts vs. New Orleans Saints in Miami

    Why didn't every single Super Bowl ad include a web link for further information?

    Before I watched the Super Bowl, I was thinking that every single advertiser should include a web link to further their 15 to 60-second story. Sadly, very few did, and it's a shame because they're missing a golden opportunity. If you're blowing $3 million on a TV ad, stretch the value of it by extending the story through other media, especially at a time when people are so prone to share information, like during a world-focused live event. Allow people to take the further step into your story. There's so much for advertisers to learn from Super Bowl advertising. Not every advertiser can be in or afford to be in the Super Bowl. But every advertiser can learn lessons from the program and its advertising. Want your interstitial ads to be more effective? Follow these simple steps:
    • Make your ads entertaining (funny) and/or tell a story (e.g. Google's Super Bowl ad).
    • Create lots of new ads. Continue a story or play off the same theme. People get bored seeing the same ad over and over again.
    • You only have 30 seconds on TV, but you've got full control of a potentially never ending experience online. No matter what ad you have, compel people to go online to continue the experience.
    • Live events often have people engaging in social media during the event. Give them something they can share with their friends online during the event.
    ]]>
    1511 2010-02-08 03:02:22 2010-02-08 07:02:22 open open if-everybody-loves-super-bowl-ads-then-why-dont-advertisers-always-make-super-bowl-quality-ads publish 0 0 post 0 _edit_last 1 _edit_lock 1265612545 70048 rex@matchstrike.net http://matchstrike.net/ 97.104.91.121 2010-02-08 01:46:16 2010-02-08 06:46:16
    For the most part, I think advertising could benefit from being more Super Bowlesque (although this year's were disappointing). On the other hand, it'd probably get old fast without the expectations of silliness and party atmosphere that the big game provides.

    I disagree on always asking your customers to go online, particularly if there's nothing worthy there. Dropping 35k on a top-notch online experience is peanuts compared to Super Bowl ad prices. But that can be a significant chunk of normal advertising time.

    The other argument here is search engines: Asking the customer to remember one thing is enough. Let them Google it if they want to know more.]]>
    1 0 0
    70049 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-02-08 01:54:37 2010-02-08 06:54:37
    Since practically every company wants to get into social media, especially the ones that had Super Bowl ads, then why wouldn't they have a link for more information or better yet a continuation of the story?

    To just say "Google It" is putting your company's future in the indexing engine of another company. Why take chances when you can simply direct your audience to the exact location?

    I'm sure every business has more to say than what can fit in a 30-second ad. Continuing that message or story on a website seems the best marketing tactic. Why leave your audience hanging? If you're teasing them with an ad, close the deal with a website that can move your audience closer to sale or better, tell their friends.]]>
    1 0 0
    70050 None http://twitter.com/marcsiegel 76.102.101.15 2010-02-08 13:51:09 2010-02-08 18:51:09 Nicely done! I enjoyed your post; both the content and presentation were right on.

    Great writers amaze me. Just found out that Saturday Night Live churns out 45 scripts per episode but only use 15. How does John Stewart manage to be so densely funny night after freakin night?
    Thanks to all the funny writers who brighten my days.]]>
    1 0 0
    70052 None http://twitter.com/RexR 97.104.91.121 2010-02-08 14:24:46 2010-02-08 19:24:46
    For a lot of brands, saying more means saying less. When you're brand-building, you've got a signal-to-noise ratio to maintain. A web address, to me, is just noise. Coke, Snickers and--surprisingly enough--Google all agree with me. They all ended their ads with brand names and taglines only.

    Don't get me wrong; I'm a web developer. I'm all for producing microsites and integrating them into campaigns. But you either go all or nothing. Don't tell your customers to go online if there's nothing particularly new or related to the campaign there. It's 2010. They know you have a website.]]>
    1 0 0
    70059 http://intertainmentmedia.com/blog/?p=298 64.34.178.38 2010-02-11 18:23:04 2010-02-11 22:23:04 1 pingback 0 0 70087 None http://twitter.com/marcsiegel 76.102.101.15 2010-02-08 18:51:09 2010-02-08 23:51:09 Nicely done! I enjoyed your post; both the content and presentation were right on.

    Great writers amaze me. Just found out that Saturday Night Live churns out 45 scripts per episode but only use 15. How does John Stewart manage to be so densely funny night after freakin night?
    Thanks to all the funny writers who brighten my days.]]>
    1 0 0
    70088 None http://twitter.com/RexR 97.104.91.121 2010-02-08 19:24:46 2010-02-09 00:24:46
    For a lot of brands, saying more means saying less. When you're brand-building, you've got a signal-to-noise ratio to maintain. A web address, to me, is just noise. Coke, Snickers and--surprisingly enough--Google all agree with me. They all ended their ads with brand names and taglines only.

    Don't get me wrong; I'm a web developer. I'm all for producing microsites and integrating them into campaigns. But you either go all or nothing. Don't tell your customers to go online if there's nothing particularly new or related to the campaign there. It's 2010. They know you have a website.]]>
    1 0 0
    David Spark on Cranky Geeks http://www.sparkminute.com/2010/02/11/cranky-on-google-buzz-people-who-dont-own-tvs-and-teens/crankygeeks_2-10-10_1a/ Fri, 12 Feb 2010 00:24:30 +0000 http://www.sparkminute.com/wp-content/uploads/2010/02/CrankyGeeks_2-10-10_1a.jpg 1516 2010-02-11 20:24:30 2010-02-12 00:24:30 open open crankygeeks_2-10-10_1a inherit 1515 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/02/CrankyGeeks_2-10-10_1a.jpg _wp_attached_file 2010/02/CrankyGeeks_2-10-10_1a.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"292";s:14:"hwstring_small";s:23:"height='87' width='127'";s:4:"file";s:34:"2010/02/CrankyGeeks_2-10-10_1a.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:34:"CrankyGeeks_2-10-10_1a-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:34:"CrankyGeeks_2-10-10_1a-300x206.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"206";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky on Google Buzz, people who don't own TVs, and Teens http://www.sparkminute.com/2010/02/11/cranky-on-google-buzz-people-who-dont-own-tvs-and-teens/ Fri, 12 Feb 2010 00:27:27 +0000 http://www.sparkminute.com/?p=1515 John C. Dvorak, Sebastian Rupley, and this time Carlos Rodela from Rad on the Web to complain about this week's topics. We inevitably talked about Google Buzz, but since none of us had actually used it, there wasn't much for any of us to say. Then we discussed my article "Is it still pompous to announce 'I don't have a TV'?" and the "Cool and not-so-cool from the Teens in Tech Conference." This was a really fun episode. Lots of good jokes and plenty of crankiness. Watch. ]]> 1515 2010-02-11 20:27:27 2010-02-12 00:27:27 open open cranky-on-google-buzz-people-who-dont-own-tvs-and-teens publish 0 0 post 0 _edit_lock 1265934511 _edit_last 1 70064 r0534322@hotmail.com 69.229.232.220 2010-02-17 00:14:59 2010-02-17 05:14:59 1 0 0 70065 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.162.19.159 2010-02-17 12:51:54 2010-02-17 17:51:54
    "Is it still pompous to announce, 'I don't have a TV'?"
    http://bit.ly/9LvS57]]>
    1 0 0
    70081 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.162.19.159 2010-02-17 17:51:54 2010-02-17 22:51:54
    "Is it still pompous to announce, 'I don't have a TV'?"
    http://bit.ly/9LvS57]]>
    1 0 0
    How to find and be alerted to great deals online http://www.sparkminute.com/2010/02/23/how-to-find-and-be-alerted-to-great-deals-online/ Tue, 23 Feb 2010 06:16:50 +0000 http://www.sparkminute.com/?p=1519 Close-up of a discount coupon
    Listen below or download my chat with Rob Black on his show on 910 KNEW about daily deals (Time: 11:00)
    [audio:http://media.libsyn.com/media/davidspark/RobBlack_022310_Final.mp3]

    Daily deals straight to your inbox or Twitter stream

    If you live in a major metropolitan area, you can take advantage of a series of services like GroupOn, SocialBuy, LivingSocial, and Center'd that offer up daily deals that you buy into. Usually it's a situation of getting a $25 voucher for a $10 purchase now. The first three services have only one deal a day, but you can subscribe to a mailing list or follow your local Twitter feed to have local deals pushed to you. Center'd offers up multiple deals every day, but only jump on if there's a coupon code. Some of the information on the site and Twitter feed is just "things to do around town" and also telling you about deals that exist every day. For example, the site Restaurant.com allows you to get a $25 voucher at a number of restaurants for $10. Center'd pushes those "any day" offers all the time. Wait till you see a coupon code that gives you a $25 restaurant voucher for only $2 or $3. Be wary before you purchase. Restaurant.com's vouchers only count on certain days and times (sometimes only lunch and not dinner) and you must purchase a minimum of $50 of food, not including alcohol. They vary restaurant to restaurant, so read the fine print.

    Are you getting the best deal?

    If you're in the market for a new electronic item, then start tracking it on Gazaro. Beyond just comparison pricing multiple retailers, this site tracks a number of other variables, like seasonality and how often an item goes on sale. When an item truly is a deal, it gets a deal score letting you know that this is the time to pick up your item.

    Price protection is up to you

    Even though not heavily advertised, most retailers have a price protection plan, meaning if you find the same product at a lower price at another location within 30 days, they'll pay you the difference. The trick is finding that lower price is up to you. Luckily, the web has some services that will do the work for you. For most retail products, try PriceProtectr, and for airfares you can use Yapta.

    Swap your old books, CDs, movies, and games for ones that are new to you

    Even if something isn't new, if you haven't seen it, then it's new to you. We all have a collection of media that we're tired with. We often walk to a local bookstore to trade it in for a little cash or we give it away to Goodwill. Much of your junk is a treasure to someone else, and vice versa. The problem is who wants it, and who has what you want? The answer is Swaptree, a free service for matching people who have books, CDs, movies, and games they want to trade.

    Hey I see something at a store I really want. Is it cheaper online?

    Most of the time when you want to know about a deal is when you're out in the real world shopping. It may not be easy to whip out your notebook, but you can check your mobile device and see if you're getting a good deal with Save Benjis (iPhone), Walmart Mobile (iPhone, BlackBerry), Amazon app (Android), and MobiQpons (iPhone, BlackBerry, Android).

    Looking for a great deal? Ask your Twitter followers.

    While all these tools are great, the best resource for finding great deals is your social network. Looking for a coupon code or maybe advice on a product or deal? Go ahead and make a request to your Twitter followers. You'll be surprised with the results. Read my tale of how my Twitter community saved me $150 on the purchase of a new HP computer. For more advice, read my article "Sites, tools, and tips for saving money."]]>
    1519 2010-02-23 02:16:50 2010-02-23 06:16:50 open open how-to-find-and-be-alerted-to-great-deals-online publish 0 0 post 0 _edit_lock 1268954979 _edit_last 1 70076 http://blog.gazaro.com/2010/02/23/david-spark-explains-gazaro-on-the-radio/ 174.129.210.140 2010-02-23 16:39:07 2010-02-23 20:39:07 1 pingback 0 0 70073 http://articlesmix.com/how-to-find-out-who-your-wife-is-texting/ 174.120.29.194 2010-02-23 03:12:03 2010-02-23 07:12:03 1 pingback 0 0 70074 http://www.creditcrunchsmile.com/how-to-find-and-be-alerted-to-great-deals-online 67.220.225.65 2010-02-23 04:56:35 2010-02-23 08:56:35 1 pingback 0 0
    Cranky on RSA, web introverts, and Jimi Hendrix? http://www.sparkminute.com/2010/03/05/cranky-on-rsa-web-introverts-and-jimi-hendrix/ Fri, 05 Mar 2010 04:48:17 +0000 http://www.sparkminute.com/?p=1585 John C. Dvorak's Cranky Geeks with Sebastian Rupley and Carlos Rodela. We talked about the RSA conference, web introverts, and then got sidetracked on a discussion about Jimi Hendrix. Watch. It's rather funny. ]]> 1585 2010-03-05 00:48:17 2010-03-05 04:48:17 open open cranky-on-rsa-web-introverts-and-jimi-hendrix publish 0 0 post 0 _edit_lock 1268974745 _edit_last 1 Summary of Tripwire’s coverage at 2010 RSA Conference http://www.sparkminute.com/2010/03/07/summary-of-tripwire%e2%80%99s-coverage-at-2010-rsa-conference/ Sun, 07 Mar 2010 04:21:56 +0000 http://www.sparkminute.com/?p=1574 A couple of weeks ago I attended the RSA conference in San Francisco. It's a huge conference on IT security and I covered the event blogging and shooting video for my new client, Tripwire. They're a log management company that also offers file integrity services.

    What makes Tripwire's product so unique as compared to other log management companies is that they sync log events with changes made on your network. Having that synced clarity to changes is extremely valuable as log files by themselves can spit out a mountain of erroneous information. You'll learn more watching the videos, especially with the staff from Tripwire.

    Please peruse the articles and videos. In total, I produced 35 articles of which 27 include videos.

    Here’s a summary of all my coverage of the event:

    ]]>
    1574 2010-03-07 00:21:56 2010-03-07 04:21:56 open open summary-of-tripwire%e2%80%99s-coverage-at-2010-rsa-conference publish 0 0 post 0 _edit_lock 1268973890 _edit_last 1
    Interview with Leo Laporte after he crowd surfs at SXSW Diggnation show http://www.sparkminute.com/2010/03/15/interview-with-leo-laporte-after-he-crowd-surfs-at-sxsw-diggnation-show/ Mon, 15 Mar 2010 16:04:59 +0000 http://www.sparkminute.com/?p=1543 And watch my interview with him right afterwards over on Tweetshare. This is one of many videos I've been shooting for Tweetshare at SXSW. Browse through the entire SXSW collection.]]> 1543 2010-03-15 12:04:59 2010-03-15 16:04:59 open open interview-with-leo-laporte-after-he-crowd-surfs-at-sxsw-diggnation-show publish 0 0 post 0 _edit_lock 1268669228 _edit_last 1 70107 http://www.sparkminute.com/2010/03/18/my-favorite-videos-from-sxsw/ 208.42.238.170 2010-03-18 19:27:18 2010-03-18 23:27:18 1 pingback 0 0 AppleIpad_2x http://www.sparkminute.com/?attachment_id=1553 Thu, 18 Mar 2010 20:51:07 +0000 http://www.sparkminute.com/wp-content/uploads/2010/03/AppleIpad_2x.jpg 1553 2010-03-18 16:51:07 2010-03-18 20:51:07 open open appleipad_2x inherit 0 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/03/AppleIpad_2x.jpg _wp_attached_file 2010/03/AppleIpad_2x.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"460";s:6:"height";s:3:"276";s:14:"hwstring_small";s:23:"height='76' width='128'";s:4:"file";s:24:"2010/03/AppleIpad_2x.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:24:"AppleIpad_2x-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:24:"AppleIpad_2x-300x180.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"180";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} 100_1128 http://www.sparkminute.com/?attachment_id=1554 Thu, 18 Mar 2010 20:51:42 +0000 http://www.sparkminute.com/wp-content/uploads/2010/03/100_1128.jpg 1554 2010-03-18 16:51:42 2010-03-18 20:51:42 open open 100_1128 inherit 0 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/03/100_1128.jpg _wp_attached_file 2010/03/100_1128.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"700";s:6:"height";s:3:"525";s:14:"hwstring_small";s:23:"height='96' width='128'";s:4:"file";s:20:"2010/03/100_1128.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:20:"100_1128-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:20:"100_1128-300x225.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"225";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} My ten favorite videos from SXSW http://www.sparkminute.com/2010/03/18/my-favorite-videos-from-sxsw/ Thu, 18 Mar 2010 23:25:53 +0000 http://www.sparkminute.com/?p=1556 Tweetshare, which is a service that allows you to follow Twitter conversations around content. While I did some blogging and took a few photos, my focus was videos. In total I produced 47 videos. That's a lot to consume, so below are my top ten favorites.  I have links to all the other videos below. Check them out, and if you like any, please leave a comment on Tweetshare which will automatically send out a tweet to all your followers. Click on each thumbnail to watch the video. To leave a comment on Tweetshare you'll need to log in with your Twitter ID and password.

    My top ten favorite videos from SXSW (that I shot)

    Video blogger extraordinaire, Steve Garfield, and author of Get Seen offers some great tips on shooting quick videos at a live event.
    Facebook's Randi Zuckerberg on motivating people around the world to take action for social good. And watch my appearance in her "Rock Band" video.
    Absolutely fantastic rant from Jeff Pulver on real-time information changing the way we live. Read my report "Real-time search and discovery of the social web."
    Mashable's Pete Cashmore on when the wisdom of crowds falls apart.
    Joe Jaffe on how people can be motivated through challenges to achieve a better social good.
    Interview with Leo Laporte @leolaporte right after he crowd surfed at the Digg party while streaming live. Includes video of him crowd surfing.
    Brian Brushwood, magician and host of Revision3's "Scam School" on how his show has developed with audience feedback.
    Investor and Master of 500 Hats, Dave McClure on techniques to engage super users.
    Diggnation co-host, Alex Albrecht, and his mom with some embarassing stories about his childhood.
    Brian Brushwood, host of Revision3's "Scam School", initiating the hoax that Conan O'Brien was going to join Revision3.

    Here are all the other videos

    • VIDEO: A new blog for mini social media case studies. Love it. My interview w/ Scott Perry @mktgideas on the tales.
    • VIDEO: Breakdancing at the @rackspace party.
    • VIDEO: How do you take great photos? Photographer of the social media stars @wmmarc explains portrait taking secrets.
    • VIDEO: Is it raining inside of the Austin Sheraton? 5th floor sprung a leak.
    • VIDEO: On way to LBJ Library, cab driver tells NSFW tales of LBJ in the White House.
    • VIDEO: In Austin for sxsw, cab driver tells us tales of his life before driving a cab. It's always fascinating.
    • VIDEO: Watch President LBJ as a stand up comedian!
    • VIDEO: Are social media challenges for Latinos different? @ketye & @juliediazasper run Latinos in Social Media.
    • VIDEO: Interview with fellow Traveling Geek, @fredericl of @readwriteweb on solutions for security with location based apps.
    • VIDEO: CEO of MOG @mogdotcom on their new mobile service. Unlimited download and streaming to iPhone or Android $10/mo
    • VIDEO: Mike Melanson @rwwmike on why Wikipedia needs to be a trusted source of information.
    • VIDEO: Paul Kane of BSkyB on techniques to build innovation. Great advice.
    • VIDEO: Panel comment from @petecashmore @mashable on blogging behavior and correcting mistakes and who cares.
    • VIDEO: Panel comment from @petecashmore @mashable on journalists' new role.
    • VIDEO: Jeremy Porter @journalistics on how PR should approach journalists. Build relationships.
    • VIDEO: Interview w/ @prsarahevans on being a super user. Finding and being.
    • VIDEO: Interview w/ @problogger Darren Rouse about making money from blogging. No quick fixes, so don't try.
    • VIDEO: Interview w/ stars of @revision3 show "Web Zero" @nickcomardo @ianfreeze.
    • VIDEO: Interview w/ Deb Schultz @debs about changes at SXSW. Interactive is now the communication architecture for all industries.
    • VIDEO: Interview w/ @pistachio on Twitter fostering developers in the Twitter ecosystem.
    • VIDEO: Where can I get a Vanilla Coke in Madagascar and other questions for @cocacola. @pfasano interview.
    • VIDEO: My interview w/ @revision3 CEO @jlouderb about rabid fans.
    • VIDEO: My interview with Gary Vaynerchuk @garyvee on interacting with rabid fans.
    • VIDEO: David Hale @lostonroute66 has a great story about battling state legal restrictions to get his own personal genome
    • VIDEO: Andrew @Mager of ZDNet gives the lowdown on what's happening at SXSW
    • VIDEO: Squeezing health issues into SXSW when they won't let you. Interview with Chia Hwu @chiah.
    • VIDEO: Interview with Michael Tchong @ubercool, founder of the upcoming Trendshow: Trends and Innovation.
    • VIDEO: Interview with @mashable 's @adamostrow on garnering support to win the Pepsi Refresh challenge. $50K prize.
    • VIDEO: Vid of the Diggnation beer guzzle challenge @alexalbrecht @kevinrose @dlprager.
    • VIDEO: Watch my interview w/ Digg CEO @JayAdelson as he discusses NEWEST changes in Digg.
    • VIDEO: Brian Brushwood of @revision3 Scam School @shwood eating FIRE.
    • VIDEO: Diggnation crowd goes crazy just for fuzzy dice @alexalbrecht @kevinrose.
    • VIDEO: Know that cool app, Bump? Find out what's coming next in this vid w/ founder @bumptech
    • VIDEO: Video of world record of licking fingers clean of barbecue sauce at Diggnation party.
    • VIDEO: Vid of Brian Brushwood @shwood does a cool cup trick on stage at Diggnation party.
    • VIDEO: Brian Brushwood's @shwood card trick last night at Diggnation party.
    http://fuze.me/21h
    ]]>
    1556 2010-03-18 19:25:53 2010-03-18 23:25:53 open open my-favorite-videos-from-sxsw publish 0 0 post 0 _edit_lock 1270942768 _edit_last 1
    Tripwire http://www.sparkminute.com/2010/03/07/summary-of-tripwire%e2%80%99s-coverage-at-2010-rsa-conference/tw_logotm_only/ Fri, 19 Mar 2010 04:35:08 +0000 http://www.sparkminute.com/wp-content/uploads/2010/03/tw_logoTM_only.jpg 1577 2010-03-19 00:35:08 2010-03-19 04:35:08 open open tw_logotm_only inherit 1574 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/03/tw_logoTM_only.jpg _wp_attached_file 2010/03/tw_logoTM_only.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"409";s:6:"height";s:3:"171";s:14:"hwstring_small";s:23:"height='53' width='128'";s:4:"file";s:26:"2010/03/tw_logoTM_only.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:26:"tw_logoTM_only-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:26:"tw_logoTM_only-300x125.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"125";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Cranky Geeks http://www.sparkminute.com/2010/03/05/cranky-on-rsa-web-introverts-and-jimi-hendrix/crankygeeks031010-1/ Fri, 19 Mar 2010 04:52:34 +0000 http://www.sparkminute.com/wp-content/uploads/2010/03/CrankyGeeks031010-1.jpg 1586 2010-03-19 00:52:34 2010-03-19 04:52:34 open open crankygeeks031010-1 inherit 1585 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/03/CrankyGeeks031010-1.jpg _wp_attached_file 2010/03/CrankyGeeks031010-1.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"315";s:14:"hwstring_small";s:23:"height='94' width='127'";s:4:"file";s:31:"2010/03/CrankyGeeks031010-1.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:31:"CrankyGeeks031010-1-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:31:"CrankyGeeks031010-1-300x222.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"222";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Waaah! I want my location-enabled applications NOW! http://www.sparkminute.com/2010/03/22/waaah-i-want-my-location-enabled-applications-now/ Mon, 22 Mar 2010 23:58:21 +0000 http://www.sparkminute.com/?p=1590 location-based capabilities and jump into the developer community.]]> 1590 2010-03-22 19:58:21 2010-03-22 23:58:21 open open waaah-i-want-my-location-enabled-applications-now trash 0 0 post 0 _edit_lock 1269303383 _edit_last 1 _wp_trash_meta_status draft _wp_trash_meta_time 1271977573 Everyone must innovate, that means you too carrier networks http://www.sparkminute.com/2010/03/22/everyone-must-innovate-that-means-you-too-carrier-networks/ Tue, 23 Mar 2010 00:58:04 +0000 http://www.sparkminute.com/?p=1594 The Converged Backbone Transformation solution: An integrated approach to IP and optical transport for the network core. It provides closer coordination and visibility for all data layers, allowing improved management of traffic at the lowest possible layer. This new approach improves the economics and efficiency of transport and delivery of IP-based services. New value-added managed services for the end user: A controlled secure application enablement environment that works across multiple carriers. A walled garden for applications may insulate carriers from competition, but it also insulates them from opportunities. With access to all application opportunities they'll have access to even more revenue generating opportunities. To learn more, read "The New Economics of Telecom Networks" and "Next-Generation Managed Services: The Key to Business Transformation."]]> 1594 2010-03-22 20:58:04 2010-03-23 00:58:04 open open everyone-must-innovate-that-means-you-too-carrier-networks trash 0 0 post 0 _edit_lock 1269305885 _edit_last 1 _wp_trash_meta_status draft _wp_trash_meta_time 1271977569 The reliance chain: Communities -> Wireless networks -> Energy http://www.sparkminute.com/2010/04/05/the-reliance-chain-communities-wireless-networks-energy/ Mon, 05 Apr 2010 16:21:51 +0000 http://www.sparkminute.com/?p=1597 Alcatel-Lucent has begun launching alternative energy projects for wireless networks. In 2008, a solar-powered wireless base station in Dagadji, Cote d’Ivoire, spurred, in one year, a three-fold population growth as people from surrounding areas resettled to take advantage of improved social and economic opportunities. Alternative energy c0ncerns are not just for developing nations. Studies show that while there are efforts to make wireless networks more efficient they're losing pace to the rising cost of electricity consumption. To combat this losing battle, Alcatel-Lucent has launched an Alternative Energy Program with the stated goal of meeting worldwide demand for 100,000 alternative energy-powered base stations by 2012. You can see much of Alcatel-Lucent's efforts at its lab in Villarceaux, France where they have a wireless base station powered by solar panels and wind turbines. The lab is also dedicated to researching other alternative energy sources such as fuel cells and bio-fuels. To find truly innovative solutions, Alcatel-Lucent believes that the wireless network and its energy source must be seen as a complete ecosystem. For more on Alcatel-Lucent's efforts, read Eco-sustainable Wireless Networks: Ready for Prime Time (PDF) and please visit Alcatel-Lucent's Caring for the Environment web site.]]> 1597 2010-04-05 12:21:51 2010-04-05 16:21:51 open open the-reliance-chain-communities-wireless-networks-energy trash 0 0 post 0 _edit_lock 1270484512 _edit_last 1 _wp_trash_meta_status draft _wp_trash_meta_time 1271977565 huffpost_twitter http://www.sparkminute.com/2010/04/08/huffington-posts-twitter-edition-curated-real-time-content/huffpost_twitter/ Thu, 08 Apr 2010 15:49:26 +0000 http://www.sparkminute.com/wp-content/uploads/2010/04/huffpost_twitter.jpg 1620 2010-04-08 11:49:26 2010-04-08 15:49:26 open open huffpost_twitter inherit 1616 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/04/huffpost_twitter.jpg _wp_attached_file 2010/04/huffpost_twitter.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"361";s:14:"hwstring_small";s:23:"height='96' width='113'";s:4:"file";s:28:"2010/04/huffpost_twitter.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:28:"huffpost_twitter-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:28:"huffpost_twitter-300x254.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"254";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Huffington Post's Twitter Edition: Curated real-time content? http://www.sparkminute.com/2010/04/08/huffington-posts-twitter-edition-curated-real-time-content/ Thu, 08 Apr 2010 16:19:04 +0000 http://www.sparkminute.com/?p=1616 Huffington Post's World Series page), the Huffington Post is now curating real-time content (sort of) with its "Twitter Edition" now available in Tech, Politics, and Comedy editions (there may be more). PaidContent.org has an interview with Huffington Post's chairman, Ken Lerer about the new Twitter editions.

    I wrote about this inevitable next step in real-time content in my analyst report, "Search and Discovery of the Real-Time Web" (PDF). While this is a good first step, it's not good enough. The curation is still mostly being done by the crowd and Huffington Post is still relying on Twitter lists of editor-approved journalists and personalities. There needs to be a true editorial viewpoint on top of it with someone summarizing and explaining why these stories are important.

    One tool that's the closest to doing this that's available right now is Twingly. Think of Twingly as About.com, but for the real-time web. You decide that you're going to be the expert in one specific area and then you create a space of real-time content for that area. People can comment/Tweet within your space on those real-time pieces. Tweetshare, a client of Spark Media Solutions, does the same thing, but in a slightly different way.

    These applications are heading in the right direction, but what's ultimately needed are true tools for the editor and publisher so that they can manage and publish real-time content. If you've seen something you like, please let me know.

    ]]>
    1616 2010-04-08 12:19:04 2010-04-08 16:19:04 open open huffington-posts-twitter-edition-curated-real-time-content publish 0 0 post 0 _edit_lock 1270744288 _edit_last 1 70131 lowell@loud3r.com http://www.loud3r.com 64.81.87.21 2010-04-08 22:22:49 2010-04-09 03:22:49 1 0 0 70133 http://www.thearticlesdirectory.info/website-content-writing-for-effective-internet-marketing/ 74.220.215.212 2010-04-08 20:11:25 2010-04-09 00:11:25 1 pingback 0 0 70134 http://www.watch-american-idol-online-streaming.com/19/the-next-american-idol-is-adam-lambert/ 98.130.2.79 2010-04-08 20:41:06 2010-04-09 00:41:06 1 pingback 0 0
    Key Elements Of Next-Generation Managed Services http://www.sparkminute.com/2010/04/08/key-elements-of-next-generation-managed-services/ Thu, 08 Apr 2010 16:39:05 +0000 http://www.sparkminute.com/?p=1612 Next-Generation Managed Services: The Key to Business Transformation by Alcatel-Lucent, the authors outline the best practices for evolving the cost/revenue structure of next-gen managed services. Some of these suggestions are daunting to communication-intensive businesses with no relevant experience. That's why 90 percent are seeking outside help as they build mobility-enriched, IP-centric environments (source: Yankee Group). Here's a summary of some of the potential areas for growth and cost-cutting: Build/operate/manage (BOM) for mobility - Requires the following services: design, planning, engineering, installation, integration, optimization test and turn-up, plus monitoring, fault management, field maintenance, repair, and performance and configuration management. Managed infrastructure - Share risk of deployment with your trusted partner. No need to consume all the capital expenditures on day one. You can use that freed up cash to get more subscribers. Managed end-to-end services operations - Your customer service-centric network now extends from your four walls all the way to the customer's modem or set top box. You need to manage service at each point across this extended network. Full outsourcing - A.K.A. "virtual telco," this step allows you to transfer assets to a managed services provider. This way you can maintain greater accountability and make a smoother transition to your next-generation network.]]> 1612 2010-04-08 12:39:05 2010-04-08 16:39:05 open open key-elements-of-next-generation-managed-services trash 0 0 post 0 _edit_lock 1270744746 _wp_trash_meta_time 1271977561 _wp_trash_meta_status draft _edit_last 1 Making sense of carrier offerings to application developers http://www.sparkminute.com/2010/04/08/making-sense-of-carrier-offerings-to-application-developers/ Thu, 08 Apr 2010 16:45:13 +0000 http://www.sparkminute.com/?p=1609 "App stores and developer programs everywhere: What is the right application enablement approach for you?" that explain the processes of four different providers. Alcatel-Lucent is trying to reduce the confusion. They recognize that some simplification is necessary for both service providers and application developers. To learn more, check out their Application Enablement Developer Platform and Program.]]> 1609 2010-04-08 12:45:13 2010-04-08 16:45:13 open open making-sense-of-carrier-offerings-to-application-developers trash 0 0 post 0 _edit_lock 1270745114 _edit_last 1 _wp_trash_meta_time 1271977556 _wp_trash_meta_status draft Wake up service providers. You can make more money than just selling the pipe. http://www.sparkminute.com/2010/04/08/wake-up-service-providers-you-can-make-more-money-than-just-selling-the-pipe/ Thu, 08 Apr 2010 16:49:01 +0000 http://www.sparkminute.com/?p=1606 Alcatel-Lucent's High Leveraged Network. No need to give everyone the same level of service if they're not using it. It's better to dynamically allocate bandwidth depending on the service (voice, video, or data) when it's needed. The aim is to maintain quality of service (QoS) for any given application while reducing the total cost to service each user. With High Leveraged Network, Alcatel-Lucent argues that bandwidth scaling doesn't have to be viewed as a cost center. It should be seen as an opportunity to build out more business. Think of it this way. If customers are demanding more then they're spending more time on your system. And if they're on your system, then they're in your store. Improve that relationship by capturing real-time information such as presence, location, and their ever-changing preferences. In turn use that information to upsell them on higher value customized offerings. That's just a sampling. Remember, service providers aren't relegated to just selling their pipe. There are so more opportunities. To learn more about those opportunities, read Teleconomics: Doing More with Less: The Key to Sustainable Business Models for Telecommunications.]]> 1606 2010-04-08 12:49:01 2010-04-08 16:49:01 open open wake-up-service-providers-you-can-make-more-money-than-just-selling-the-pipe trash 0 0 post 0 _wp_trash_meta_status draft _edit_last 1 _edit_lock 1270745342 _wp_trash_meta_time 1271977550 Tips for timing and streaming a live event http://www.sparkminute.com/2010/04/09/tips-for-timing-and-streaming-a-live-event/ Fri, 09 Apr 2010 15:39:48 +0000 http://www.sparkminute.com/?p=1629

    Same is true for live online streaming events as well. While there is tons of video available on demand via YouTube and its 1000 competitors, a lot of video is available live on services such as Livestream, Ustream.tv, and Justin.tv. NewTeeVee has a great piece today where they interviewed all the services and asked them what were the best times to stream your event live online to maximize your audience. The consensus: 3-5pm in your time zone is the best time to begin a live streamed event in order to get maximum viewership. This answer really comes from all three services looking at their traffic numbers and when people jump online to view. I would hazard to guess the reason this time works is because most people get less productive at the end of the day and they're looking to slack off a little. Or maybe they've actually finished their work for the day and they're just looking for something to do to fill the time. Also, viewership, especially in comedy, goes up by the end of the week. Will Rogers, CEO of RooftopComedy, an on-demand comedy viewing service, told me that their viewership shoots up on Thursday and Friday every week. That time, 3-5pm, is also significantly before any prime time network programming and when a lot of people have officially "logged off" for the day. Here are some other good tips from the NewTeeVee article and from my experience producing streamed live events: Turn on the camera a few hours before the event to show that you're actually streaming - For example, if you have a red carpet or an area where everyone's milling around, point the camera in that direction so people who are going to tune in will see that something's going to happen. Don't leave the camera pointed at the blank stage. That's not interesting to watch. By turning on the camera a few hours before the event it lets people watching know that something is about to happen and they can begin chatting, Twittering, Facebooking, and recommending their friends tune in. Update people with a lower third graphic as to when the event will actually begin - Often live streamed events get delayed. If they do, keep updating the lower third graphic to let people at home know that the event will start soon. You're just delayed. It makes them realize they're not watching a dead stream. Hold your event at the end of the week - As mentioned before, Thursday and Friday are good times to hold an event. At the beginning of the week people are more focused on their work than your event. By the end of the week they're more focused on the weekend and ending the week. Your live event will help them pass the time to get them to the weekend. Let your audience know that you're there in the chat room and behind the camera - Add comments in the chat room, Twitter, and Facebook to keep people tuned in that the event is about to start, is running, or has concluded but chat is still active. Plus, add graphics up on the stream to let people know anything that's happening that's not visible on camera. Photo credit: Creative Commons attribution to Roby Ferrari.]]>
    1629 2010-04-09 11:39:48 2010-04-09 15:39:48 open open tips-for-timing-and-streaming-a-live-event publish 0 0 post 0 _edit_last 1 _edit_lock 1270827591
    How NOT to invite a journalist to a VIP event http://www.sparkminute.com/2010/04/11/how-not-to-invite-a-journalist-to-a-vip-event/ Mon, 12 Apr 2010 01:07:48 +0000 http://www.sparkminute.com/?p=1632 Hey David: As press attending the [upcoming tradeshow], I wanted to invite you to attend and cover the event we are producing, the [PR Company] presents: VIP [Super Hip] event, sponsored by [Company X] and [Company Y]. This is an exclusive, VIP invite only event that will be held on [such and such date] from 10PM – close at the luxurious [Hip] nightclub. I have attached a tip sheet with more information. If you are interested in attending and covering this event, please respond with your name, your outlet, the number of attendees, and what exposure you can give our event, and I will confirm back when you have been added to the press list. (NOTE: The attached document went on to explain how exclusive this event was, how special the location was, and that it was an opportunity to rub shoulders with other VIPs.)

    People standing in line at a nightclub

    What is so wrong with this invitation?

    There are so many red flags that make this invitation quite disturbing: MISTAKE #1: An invitation should be an invitation, not a request to do free work I don't think I've ever been invited to a party for which I'm also being asked as part of the invitation to cover the event. You know who gets to ask me if I'd like to cover an event? Someone who hires me to cover an event. Reporting on events is one of the things I and most of the other journalists attending this conference do for a living.  Assignment editors are the ones that tell us which events to cover because they're the ones paying us. It's unbelievably rude to make a request to cover the event as part of an invitation. Don't see it? Then go ahead and pretend this exclusive invitation was sent to a chef and replace every instance of "cover" with the word "cater."
    As a chef attending the upcoming tradeshow, I wanted to invite you to attend and cater the event we are producing...If you are interested in attending and catering this event, please respond with your name, your outlet, the number of attendees, and what dish you can serve at our event, and I will confirm back when you have been added to the guest list.
    I unfortunately see this "request to do free work" technique pop up now and again. It's unbelievably offensive. I had a similar situation like this happen more than a year ago. Read the two-part tale Hey PR, bloggers are not tools to be used and UPDATE: Bad PR experience story. PR firm’s client is obtuse. MISTAKE #2: It's implied that I must cover the event if I want an invitation to this exclusive party Although not explicitly stated, covering the event for them appears to be a condition for getting on the guest list. I'm sure if asked point blank the PR firm that sent the invitation would deny that it's a condition. Unfortunately that's not the message they're sending. In this short 100-word invitation there are three mentions of covering the event for them. In fact, a request to cover the event is asked before I'm told what the event is. Covering the event reads as a condition. Let me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didn't extend an invitation and then revoke it like Pepcom did to me at CES. Read that unbelievable tale at Pepcom: We’d like to invite you to a party that we don’t want you to attend. MISTAKE #3: OK, say I do want to cover the event. What am I covering? From the invitation and the attached tip sheet, all that's described is that it's an exclusive party at a cool location and only VIPs are invited. There's no description of the two companies sponsoring the event, and it doesn't appear that anything is going to be demoed at the event. MISTAKE #4: Shouldn't you know who I am if I'm a VIP for your exclusive party? The email is addressed to me by my first name, but instead of just saying, "Please RSVP and you'll be added to the guest list," they ask me to respond with my name and my outlet. Since they obviously got my name from the press list for the conference, they should already have my full name and affiliation. MISTAKE #5: If it's so exclusive and only VIPs are invited, how come I can invite as many people as I like? The invitation says I can just list off the number of attendees in my RSVP. If I, some random guy on the press list, have carte blanche on inviting as many people as I want, they don't appear to be too concerned with the VIPness of the guest list.
    People standing in line at nightclub
    If you also received this invitation, I ask that you don't reveal any of the parties involved. I don't wish to expose anyone, I just want to expose how inappropriate the process was. I have lots of great relationships with PR people and PR firms. Most of them are smart and do their job very well. But I just want to make one thing very clear to all PR reps who don't already know it, we're all well aware what you want from journalists and bloggers. Just extend invitations, we can figure out the rest.]]>
    1632 2010-04-11 21:07:48 2010-04-12 01:07:48 open open how-not-to-invite-a-journalist-to-a-vip-event publish 0 0 post 0 _edit_lock 1272991007 _edit_last 1 70183 david@sparkmediasolutions.com http://www.sparkminute.com/ 72.254.84.213 2010-05-04 23:02:37 2010-05-05 04:02:37
    How did you know that my nickname in college was [firstname]?

    You obviously did a lot of research to really get to know me, especially my love of moving boulders and leaving cash.]]>
    1 0 0
    70182 keanesli@gmail.com http://keane.festizio.net 75.61.131.63 2010-05-04 20:41:07 2010-05-05 01:41:07
    I think the above post is great and I learned a lot. I particularly loved the part where you talked about stuff. I'd love to invite you to my event. The guest pass is attached under a giant boulder that, if you could be so kind, you must roll out of my garden.

    Thanks,,
    Keane

    PS Bring money.]]>
    1 0 0
    70169 http://www.sparkminute.com/2010/04/29/why-cant-john-c-dvorak-and-i-just-get-along/ 208.42.238.170 2010-04-29 12:06:36 2010-04-29 16:06:36 1 pingback 0 0 70152 None http://twitter.com/redgsnodgrass 206.205.184.2 2010-04-12 04:33:43 2010-04-12 09:33:43 1 0 0 70167 http://www.kayross.com/blog/?p=431 202.67.218.73 2010-04-27 08:30:28 2010-04-27 12:30:28 1 pingback 0 0 70156 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-04-17 21:28:50 2010-04-18 02:28:50
    Please RSVP by responding, “YES I love free stuff!” or “NO! I hate free stuff and I’m a party pooper!”

    It came from The BrandX Group (http://thebrandxgroup.com)

    That's the way to do it. Be professional, or throw in a sense of humor. Invitations with veiled demands are off putting.]]>
    1 0 0
    70157 sandramckenna@verizon.net http://midliferoadshow.com 96.252.148.196 2010-04-18 23:29:16 2010-04-19 04:29:16 1 0 0 70231 None http://twitter.com/PBers 24.6.252.198 2010-05-09 17:05:58 2010-05-09 22:05:58 1 0 0 70237 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-05-10 00:14:48 2010-05-10 05:14:48 1 0 0
    When is the right time to gatekeep content to generate leads? http://www.sparkminute.com/2010/04/19/when-is-the-right-time-to-gatekeep-content-to-generate-leads/ Mon, 19 Apr 2010 16:43:14 +0000 http://www.sparkminute.com/?p=1653

    Here's when and why gatekeeping content fails

    You need to give something first before you get something in return. The requested technique is known as gatekeeping information and it doesn't work in this manner because people simply don't want to give up personal information before they see what they're going to receive. I know this flies in the face of traditional commerce. You give me money first, and then I give you product. But with Internet content exchanges people have so many other options at the click of the button that they'll leave your site if you throw up even the slightest roadblock. An email address is personal property and it has personal value. You can't just haphazardly require people to enter their email address. They don't readily give it up. Anytime you want someone to give you their email address you have to make the value exchange really clear. Yes, we'll be showing them a video, but for most that's not good enough for giving up private information like an email address. Anti-spam laws require opt-in and opt-out consent. Even if you ask people for their email address you have to let people opt-in or opt-out of receiving future emails from you. So if you're creating a form that requires people to enter their email address and check an opt-in box or uncheck an opt-out box, and everyone chooses to opt-out, what have you accomplished? You won't get valid email addresses. This is the most important reason why this technique fails. People simply won't give you their real email address. You'll get TONS of fake email addresses. People know that if you're asking for your email address to see some content that means they're going to get spammed. So they just give you bogus information. In some cases, people get around this by requiring some authorization (e.g. they send you an email and you have to click on a link). That technique is better, but often people will use one of their spam accounts to get around your required authorization. It's bad UX and it damages your brand. An extra hoop to jump through to get content. Asking the "give me your email address first" question puts a pall on the relationship with the visitor. When visitors give you a bogus email address, they're obviously aren't giving you much respect.

    Here's when and why gatekeeping content succeeds

    Create a group that people want to join - People want to join social groups, fan pages, and networking groups on a variety of social media sites. Engage people in dialogue where you have access to them in a conversational space that isn't through email. Distribute the premium content only through these groups. If people want access to this premium content, they'll have to become a member. Build a premium channel - GigaOM has a network of content sites all supported through advertising. But they also have a paid premium channel, GigaOM Pro. They constantly entice readers of their free content with samples of their paid content, plus a link to become a paid member. DISCLOSURE: GigaOM is a client of Spark Media Solutions. Give a portion, make them pay for the rest - The NYTimes is starting to do this now (we'll see how successful it is), and one of my favorite podcasts, "Never Not Funny" does this as well. "Never Not Funny" gives away the first 20 minutes of the podcast for free and then if you want more you have to not only give them your email address, you have to pay for it. Read my story and listen to my interview with the producer of "Never Not Funny," Matt Belknap. Those are just a few of the ways I've seen gatekeeping content work. Granted, the techniques are not easy as just saying, "Give me your email address," but people's personal information has value and if you want all that value you're going to have to work hard for it. I'm eager to know if anyone can make any other suggestions on successful techniques for gatekeeping content.
    Creative Commons photo credit to justaslice / CC BY-NC-ND 2.0
    ]]>
    1653 2010-04-19 12:43:14 2010-04-19 16:43:14 open open when-is-the-right-time-to-gatekeep-content-to-generate-leads publish 0 0 post 0 _edit_lock 1272904645 _edit_last 1 70166 nicolas.schriver@gmail.com http://schrivers.blogspot.com 89.80.214.68 2010-04-25 20:38:40 2010-04-26 01:38:40
    The idea is of course from your website or blog, to create a contact with the lead, and hence get to know more and to sell him something.

    I know some mortage companies that do that well: They have a very interesting blog, and then, they have a comprehensive report of a specific local market, and some tools to manage a mortgage they provide to their customer.

    Lastly, you pay a part of your mortgage comission right away, which will be taken off in case you contract with them.

    Very smart approach.]]>
    1 0 0
    John C. Dvorak on Cranky Geeks http://www.sparkminute.com/2010/04/23/who-needs-a-200-gb-drive-in-their-car/crankygeeks_042110/ Fri, 23 Apr 2010 16:19:44 +0000 http://www.sparkminute.com/wp-content/uploads/2010/04/CrankyGeeks_042110.jpg 1674 2010-04-23 12:19:44 2010-04-23 16:19:44 open open crankygeeks_042110 inherit 1673 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/04/CrankyGeeks_042110.jpg _wp_attached_file 2010/04/CrankyGeeks_042110.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"326";s:14:"hwstring_small";s:23:"height='96' width='125'";s:4:"file";s:30:"2010/04/CrankyGeeks_042110.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"CrankyGeeks_042110-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"CrankyGeeks_042110-300x230.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"230";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt John C. Dvorak on Cranky Geeks Who needs a 200 GB drive in their car? http://www.sparkminute.com/2010/04/23/who-needs-a-200-gb-drive-in-their-car/ Fri, 23 Apr 2010 16:21:30 +0000 http://www.sparkminute.com/?p=1673 John C. Dvorak, Sebastian Rupley, and Andrew Eisner of Retrevo we discussed a lot of Apple stuff (what's new) such as the iPad (can't get away from it) and the new found iPhone (Was it a stunt? Is it real? Do you care?). Plus, we debated whether we're actually in the middle of a tech boom (lot of companies are hiring right after they laid off a bunch of people) and we discussed whether anyone needs a 200 GB drive in their car (we force fed a few Toyota jokes in there). Watch the 30 minute show.

    John C. Dvorak on Cranky Geeks

    ]]>
    1673 2010-04-23 12:21:30 2010-04-23 16:21:30 open open who-needs-a-200-gb-drive-in-their-car publish 0 0 post 0 _edit_lock 1272039692 _edit_last 1
    Carriers must open up to be successful with their mobile app market http://www.sparkminute.com/2010/04/23/carriers-must-open-up-to-be-successful-with-their-mobile-app-market/ Fri, 23 Apr 2010 21:42:12 +0000 http://www.sparkminute.com/?p=1671 "Driving the Application Explosion: Implications for network providers - challenges and recommendations" (PDF) offers up this great app store development advice: Build a holistic financial case: Direct revenues must also be combined with indirect benefits such as application delivery, cost cutting, and brand loyalty. Explore new business models: Paper recommends five different models (Operator Led, Aggregator, Mass Wholesale, Enterprise Customer, and Trusted Partner) all of which are currently used by carriers. They vary in terms of control and alignment of relationships in the mobile ecosystem. Industralize processes: When you get a dramatic increase in application enablement, simply standardize processes and support systems (e.g., business process management, catalogs, automated testing, governance, and monitoring) to streamline costs. Lessen fragmentation to achieve scale: The more standardization across network providers for application development, the greater opportunity for all to bring aboard more users. The current "everybody's got their own rules" carrier environment can no longer work. Developers don't have the bandwidth to mine through all the complicated relationships. Success requires adopting new business models and embracing open development. Make sure you read the full article. There's some fantastic advice.]]> 1671 2010-04-23 17:42:12 2010-04-23 21:42:12 open open carriers-must-open-up-to-be-successful-with-their-mobile-app-market trash 0 0 post 0 _edit_lock 1273359540 _edit_last 1 _wp_trash_meta_status draft _wp_trash_meta_time 1273359581 To cultivate super users, flip your desire to promote yourself http://www.sparkminute.com/2010/04/28/to-cultivate-super-users-flip-your-desire-to-promote-yourself/ Wed, 28 Apr 2010 06:00:54 +0000 http://www.sparkminute.com/?p=1679 David Spark is a veteran tech journalist and the founder of the firm Spark Media Solutions: giving voice to companies by building their media network. Spark can be seen and heard regularly on Cranky Geeks and blogs regularly at Spark Minute. Follow him on Twitter @dspark. Far too many social media marketing meetings begin by asking the self-centered question, "How can we get more people talking about us?" "Social buzz" is not easy. Just because you tweet and blog it doesn't guarantee people will pay attention to you. What if you were to pay attention to others? What if you were to flip that traditional marketing question around and ask yourself, "How can we pay more attention to our users?" Asking that question is the most common formula for cultivating super users. And once you have super users they can be the most powerful communications tool your business will ever have. It's far more effective and cost efficient than your marketing department. I spoke to a few companies that spent hours, months, and sometimes years building relationships with their users. No ROI was calculated (See "Social media success doesn't start with ROI"). They just did it, and it eventually paid off. The companies I spoke to were passionate about building relationships with their users. They ran businesses where customer service permeated the entire organization. What follows are four tales of companies that are dedicated to building super user relationships. Nobody is born a super user. We all start out as just users, non-users, or people complaining about a company's product. Through true one-on-one relationship building efforts individuals can grow to become super users. And in some cases super users can become employees.

    When your customers work with your product all day, it becomes a part of their life

    Many of us have jobs where a specific product is integral to getting our job done. Without it, your job would be more difficult to impossible. As you learn more and more about that product it makes your job easier, your life easier, and therefore you become very attached to that product. Such is the case with users of SolidWorks, a computer aided design (CAD) and simulation application for mechanical engineers. Mike Puckett became a SolidWorks super user solely because he wanted to be better and more valuable to his then employer. He made his first connection to the company by running into a SolidWorks employee at a conference who just happened to be a user group coordinator. Puckett was looking for a local user group, and SolidWorks was looking for someone to run it. Puckett took on the responsibility which led to a close three-year professional and personal relationship with SolidWorks that continued until SolidWorks eventually hired Puckett. Before being hired, the relationship Puckett had with SolidWorks was one of mutual respect and promotion of the company. Puckett talked about the CAD software platform with anyone who would listen. He'd strengthen relationships with existing users or try to convert non-users. Now employed by SolidWorks, Puckett still sees bloggers and group leaders behaving the way he did as a super user. He attributes the continued success to the way SolidWorks builds and maintains relationships. "When you’re on the outside like I was, and someone on the inside wants to do so many things for you, you can’t help but feel like more than just a customer of theirs, you're more like a friend," said Puckett, "They listen to your input, your ideas, and your concerns.  In turn they get invaluable feedback, and insight into what their customers really want." Although not quantifiable in dollars, SolidWorks sees the relationships delivering added brand exposure. "[Super users] help us spread company news and updates to a much wider audience than we would ever reach with emails, newsletters, and press releases alone," said Matthew West, Social Media Manager for SolidWorks, "Prospects and customers tell us about things that they learned not from our company blog or website, but from one of these super users."

    Online efficiencies no longer apply when cultivating a super user relationship

    Schedulicity is an online scheduling application. The company seeks out potential super users by scanning unique keywords on Twitter. "By listening, we can identify and cultivate superusers in the same way you can nurture a budding friendship— letting it evolve out of a mutual respect," said Bridget Cavanaugh Schedulicity's Director of Marketing, "You can't force it, and it doesn't fit a formula." One user, Tiffany Taylor, owner of Ms. Esthetician and the beauty salon, Wax My Bikini, became a Schedulicity user. Within 24 hours of using Schedulicity she was tweeting about the product and the company, speaking highly of Schedulicity's service. Schedulicity returned the favor by offering Taylor an iPod to give away at her upcoming tweetup. "We did it because we didn’t just want her to be successful--we wanted our customer to have an amazing event and know we were behind her 100%," said Schedulicity's Cavanaugh. Over the ensuing months, Taylor's twitter and blog activity drove a lot of traffic to Schedulicity's Facebook Fan Page. Her frequent discussions can be directly linked to new subscribers, said Cavanaugh. Taylor's activity gave rise to Schedulicity's Facebook fan culture of users answering customer support questions. "She created more social activity among our users than we could ever do alone," Cavanaugh said.  Cavanaugh goes on to admit that Taylor opened their eyes to the market of motivated, socially-connected urban professionals. If Schedulicity wanted to learn from and leverage super user relationships, they needed to let their brand accommodate and adapt to the way super users interact online, Cavanaugh said. Cavanaugh is completely against building automated "gold member" super user relationships. Everything has to be one-on-one and impactful. They were so happy with Taylor's relationship with Schedulicity that they sent a camera crew to her business in Detroit (Schedulicity's in Montana) to interview her about her business. The video wasn't for Schedulicity's use, but rather for Taylor to use on her fan page to showcase her business. Schedulicity wanted to promote Taylor's business first. The result has been a mutual relationship of respect and support. As Tiffany Taylor explains, "On a daily basis, on Twitter, on Schedulicity’s Fan page and mine we’re urging each other’s businesses forward, creating new energy and excitement for our vastly different businesses."

    Give super users full access

    Mountain Dew scored big with their DEWmocracy campaign (see "Social Media Marketing: How Pepsi Got it Right") where true DEW fans got a chance to be heavily involved in the development process of Mountain Dew's new flavor. We've often heard the story that with social media, corporate communications no longer has control of their message and brand. If you're trying to build super user relationships, the same could be said about product development. Super users are passionate, and if you don't open the gates and allow them access to you and your product you'll never realize their benefit. Mountain Dew didn't want to fall into that classic trap so they made it clear that DEWmocracy was going to be as transparent as possible. Mountain Dew's most prominent super user is Ben King. Initially only a subscriber to the DEW newsletter, King qualified to become a member of DEW Labs. He never expected to get as involved as he did. "When I joined the community, I sort of expected it to be a one-sided deal, where DEW offered up options and we chose what we thought was best," said King. "It's not even close to that," King continued. "We come up with the ideas through collaborations with the brand team, then we go ahead and choose what we want to see in the final product. I've just tried to stay active and put my best opinions and ideas forward, and that was enough to get DEW to notice my contributions and recognize me within the community as one of the (and I quote) 'most active and awesome members.'" King was so awesome that DEW flew him to NYC to attend their media event. While the free trip was a nice surprise, the then 18-year-old King got involved with the DEW community for the experience. "I'm hoping to major in business for college, and everything that Dew has supplied me with has allowed me to further my knowledge and understanding of how a business should be run in relations with consumers," King said. Mountain Dew is already in full effect with their DEWmocracy 2 campaign.

    Super users want access, recognition, respect

    "If we have the opportunity to engage in dialogue with one of our users we will usually have a fan for life," said Ethan Austin, Co-Founder of GiveForward, a site that provides free fundraising services to pay for medical expenses for loved ones battling illness. So many of Austin's super users introduced themselves as complainers. Frustrated because something isn't working on the site the way they want, they reach out to complain. "When a user sends us an email, it opens the door for us to interact with them and show that that we're human, that we are listening, and that we care," continued Austin. "We don't treat customer service as a chore.  We embrace it! We treat every email, complaint, or inquiry about the site as an opportunity to inject humanity into the conversation and win over a customer." Not only does Austin go the extra mile for his customers, he does so for journalists as well. Austin supplied me with an endless list of customer stories of how people were desperate to get the site working and he would spend an hour with them on the phone to make sure their problem was solved and that he was there to help. Austin isn't sitting around waiting for complaints. He's also proactive about creating super user relationships. Often, Austin will pick a random user and spotlight their fund raising efforts on GiveForward's front page. The unexpected act of kindness makes the chosen customer feel important and it also results in a flurry of new donations. Austin reaches out because that initial gesture opens the door for a meaningful dialogue with the customer which is much more important. "Opening a dialogue with a user gives us an opportunity to be human - to show compassion - to show empathy," said Austin. "When you can connect on a personal level with your users, you will find that your users become super users." The most astonishing story was that of Kim Sutton-Rainey who Austin spoke to many times on the phone helping her raise money for her friend with colon cancer. Rainey was so moved by Austin's continuous support that she started a fundraising site on GiveForward for GiveForward.

    When customer service becomes compassion service

    You can't fake compassion. You either care about your users and show it, or you don't. Compassion also can't be scaled. But when you find those specific users, engage them in dialogue, and give them latitude, you'll learn more from them than anyone on your payroll. The time you spend to foster a super user relationship will result in your super users taking on many company-held responsibilities such as customer service, product development, and promotion.]]>
    1679 2010-04-28 02:00:54 2010-04-28 06:00:54 open open to-cultivate-super-users-flip-your-desire-to-promote-yourself trash 0 0 post 0 _edit_lock 1272434454 _edit_last 1 _wp_trash_meta_time 1272990822 _wp_trash_meta_status draft
    Cranky Geeks - John C. Dvorak http://www.sparkminute.com/2010/04/29/why-cant-john-c-dvorak-and-i-just-get-along/crankygeeks_042810/ Thu, 29 Apr 2010 15:46:34 +0000 http://www.sparkminute.com/wp-content/uploads/2010/04/CrankyGeeks_042810.jpg 1695 2010-04-29 11:46:34 2010-04-29 15:46:34 open open crankygeeks_042810 inherit 1696 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/04/CrankyGeeks_042810.jpg _wp_attached_file 2010/04/CrankyGeeks_042810.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"316";s:14:"hwstring_small";s:23:"height='95' width='127'";s:4:"file";s:30:"2010/04/CrankyGeeks_042810.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:30:"CrankyGeeks_042810-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:30:"CrankyGeeks_042810-300x223.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"223";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt Cranky Geeks - John C. Dvorak Why can't John C. Dvorak and I just get along? http://www.sparkminute.com/2010/04/29/why-cant-john-c-dvorak-and-i-just-get-along/ Thu, 29 Apr 2010 16:06:27 +0000 http://www.sparkminute.com/?p=1696 John C. Dvorak, Sebastian Rupley, Sam Levin and I go at it on a number of tech issues of the week. But it really gets heated more than halfway through when John and I start arguing about an inappropriate invite I received from a PR firm (read "How NOT to invite a journalist to a VIP event"). When John and I start arguing, it can be pretty darn funny. Tune in.

    Cranky Geeks - John C. Dvorak

    http://www.sparkminute.com/2010/04/11/how-not-to-invite-a-journalist-to-a-vip-event/
    ]]>
    1696 2010-04-29 12:06:27 2010-04-29 16:06:27 open open why-cant-john-c-dvorak-and-i-just-get-along publish 0 0 post 0 _edit_lock 1272557491 _edit_last 1
    My daily media consumption habits for 2010 http://www.sparkminute.com/2010/05/03/my-media-consumption-habits-for-2010/ Mon, 03 May 2010 16:37:58 +0000 http://www.sparkminute.com/?p=1699 purchased a physical newspaper.
    I've read newspapers when they're lying around at a cafe or the hotel drops them in off in front of my room.
    I also can't remember the last time I purchased a physical CD.
    I've received CDs as giveaways, but my consumption of music has pulled away from the physical purchase of CDs and that of owning specific music.

    I'm a heavy consumer of media content (although that's not my setup above). It's not that I've stopped consuming. It's just that I've shifted my habits. And those habits are constantly changing year over year. My behavior and others like me don't signal the end of print newspapers, it signals the end of media existing in one consistent form forever. Some media outlets like the NYTimes is trying to stay on top of their consumers' changing behaviors with an R&D lab testing out new presentation and distribution mechanisms. To stay on top of what the NYTimes is doing to evolve its media, follow @nickbilton on Twitter and check out his site. Three years ago Jeremiah Owyang started a meme that launched a series of blog posts of people sharing their media consumption diet. It's three years later and I thought I'd revisit the subject as my media consumption has changed drastically from three years ago.

    The media I consume daily in 2010

    Podcasting: I'm a heavy consumer of podcasts. It's a great way to consume news, entertainment, and information during what I call semi-distracted time. It's the time when my physical body is occupied (e.g. exercising, cleaning) but my mind is free. Check out my podcast listening lineup for 2010 for details on what programs I listen to and watch. Twitter: I keep Tweetdeck open most of the day to get tips on breaking news from the people I follow. I also started using Feedera which delivers a daily email to me summarizing the hottest shared items from the people I follow on Twitter. Music: I rarely listen to my iTunes library anymore. I'm bored with a lot of my own music and iTunes doesn't deliver a great user experience like some of the Web-based music services do. I've played with Lala (shutting down at the end of this month) and Pandora. Both are free services that have either limited music selections or don't let you pick specific music. For a long time I've resisted paid subscription services, but after conducting an interview with the CEO of MOG and giving it a one month trial, I've become a convert to MOG. Given all the meta information, and database connections to other music, it's actually a better experience to listen to my own music via MOG than it is via iTunes. I used to be a heavy Pandora user until I realized their stations play the same music over and over again. I made the jump over to MOG because it was cheap (only $5/month) and I have complete control of what music I want to listen to and when. Blogs: I have a slew of blogs in my Google Reader that I quickly scan multiple times a day, mostly because it's my home page. But I make it a point every day to read all the posts on Good Morning Silicon Valley (great clever wrap up of daily tech news) and then scan the stories on Techmeme (hottest trending tech stories) and Mediagazer (hottest trending media stories). Magazines: The only paper magazine I read cover-to-cover each month is Wired. I used to read a lot more print magazines avidly, but the Web has definitely supplanted that. And that may change even more once I become a tablet user. I'll probably jump on the iPad with the next release. Please share your media consumption habits as well. I love to be turned on to new stuff.

    Similar posts:

    Photo credit: Corego / CC BY-SA 2.0
    ]]>
    1699 2010-05-03 12:37:58 2010-05-03 16:37:58 open open my-media-consumption-habits-for-2010 publish 0 0 post 0 _edit_lock 1273537033 _edit_last 1 70196 http://www.conferencecallsvc.info/one-glass-of-wine-pr-day-increases-you-chance-for-breast-cancer.html 74.53.86.18 2010-05-08 14:27:33 2010-05-08 18:27:33 spam pingback 0 0 70205 http://www.rebuildercars.net/huge-california-study-concludes-soda-consumption-undeniably-linked-to-obesity/ 174.121.38.98 2010-05-08 23:47:11 2010-05-09 03:47:11 spam pingback 0 0 70258 http://ipad.reolab.com/?p=8780 174.120.170.98 2010-05-10 02:02:29 2010-05-10 06:02:29 1 pingback 0 0 70326 http://www.happyteahouse.com/us-consumers-turn-activist-after-housing-crisis-and-recession.html 74.117.59.178 2010-05-15 08:05:01 2010-05-15 12:05:01 spam pingback 0 0 70327 http://Substance--Abuse.net/substance-abuse/how-mental-health-disorders-can-be-caused-by-personal-suffering/ 67.228.235.155 2010-05-15 18:06:26 2010-05-15 22:06:26 spam pingback 0 0
    PINCShow http://www.sparkminute.com/2010/05/05/audience-building-roundup-from-the-pincshow/pincshow/ Wed, 05 May 2010 15:42:55 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/pincshow.jpg 1717 2010-05-05 11:42:55 2010-05-05 15:42:55 open open pincshow inherit 1716 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/pincshow.jpg _wp_attached_file 2010/05/pincshow.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"250";s:6:"height";s:3:"260";s:14:"hwstring_small";s:22:"height='96' width='92'";s:4:"file";s:20:"2010/05/pincshow.jpg";s:5:"sizes";a:1:{s:9:"thumbnail";a:3:{s:4:"file";s:20:"pincshow-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} Audience building roundup from the PINCShow http://www.sparkminute.com/2010/05/05/audience-building-roundup-from-the-pincshow/ Wed, 05 May 2010 15:44:03 +0000 http://www.sparkminute.com/?p=1716 PINCShow 2010 design conference in San Francisco. The presentation will cover more than a dozen examples of how individuals and businesses have used different social media techniques to build their audience. The following article, white paper, and presentation (with audio) cover all the material I'll present at the PINCShow along with some more material as well. Got some stories of your own? Or maybe you've got an issue you're trying to conquer. Please share.]]> 1716 2010-05-05 11:44:03 2010-05-05 15:44:03 open open audience-building-roundup-from-the-pincshow publish 0 0 post 0 _edit_lock 1273203007 _edit_last 1 70192 http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://www.sparkminute.com/2010/05/05/audience-building-roundup-from-the-pincshow/ 74.112.128.63 2010-05-06 19:24:17 2010-05-06 23:24:17 spam pingback 0 0 70189 http://webtrafficsiphon.com/15077/how-to-cultivate-your-brand%e2%80%99s-super-users/ 174.120.136.194 2010-05-06 00:18:12 2010-05-06 04:18:12 spam pingback 0 0 70187 http://ebooksgain.com/blog/index.php/2010/05/05/are-you-ready-to-make-money-advertising-on-the-internet/ 74.86.142.34 2010-05-05 12:26:32 2010-05-05 16:26:32 spam pingback 0 0 70193 http://webtrafficsiphon.com/15584/fitch-affirms-columbus-regional-airport-auth-ohs-96mm-rev-rfdg-bonds-at-a-outlook-to-stable-2/ 174.120.136.194 2010-05-06 22:31:24 2010-05-07 02:31:24 spam pingback 0 0 Carriers will make a lot more money when they abandon their "walled gardens" http://www.sparkminute.com/2010/05/08/carriers-will-make-a-lot-more-money-when-they-abandon-their-walled-gardens/ Sat, 08 May 2010 22:58:37 +0000 http://www.sparkminute.com/?p=1666 any application and get a great experience across any carrier network. Sounds simple and obvious, but diametrically opposed goals of developers and service providers have traditionally kept this scenario from seamlessly happening. Shaking up the old way of thinking, Alcatel-Lucent introduces application enablement, a new revenue-generating app environment for everyone, carriers and developers. According to Alcatel-Lucent the following norms appease both application content providers (ACPs) and carriers:
    • 70/30 revenue share between ACPs and carriers.
    • Simple, published rules with limited commercial assessment.
    • ACPs get greater control over branding, pricing, and promotion.
    • ACPs will pay for network capabilities such as subscriber preferences, location information, and Quality of Service (QoS)
    Besides voice, there's only one application that works across all carriers, and that's SMS. When an application works across all carriers it can be enormously successful. When there's competition, "walled gardens" slow down application deployment. Wouldn't it be great if all data applications worked as seamlessly and ubiquitously as SMS? That's the goal of the Alcatel-Lucent Open API Service which gives ACPs access to network assets such as location and payment systems. The API forgoes the need to understand each carrier's nuances (there are plenty) and the need to develop complex technical and business relationships. Want to get involved? If you're a developer, visit the Alcatel-Lucent Open API Service developer space. And if you're a carrier, read "Helping Service Providers Increase Relevance and Revenue with Application Enablement." ]]>
    1666 2010-05-08 18:58:37 2010-05-08 22:58:37 open open carriers-will-make-a-lot-more-money-when-they-abandon-their-walled-gardens trash 0 0 post 0 _edit_lock 1273359518 _edit_last 1 _wp_trash_meta_time 1273359527 _wp_trash_meta_status draft
    Social Gaming Summit, Small and Medium Developers http://www.sparkminute.com/2010/05/08/up-against-zynga-small-and-medium-developers-surviving-the-social-gaming-landscape/social_gaming_summit_small_developers_small/ Sat, 08 May 2010 23:37:29 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/social_gaming_summit_small_developers_small.jpg 1731 2010-05-08 19:37:29 2010-05-08 23:37:29 open open social_gaming_summit_small_developers_small inherit 1729 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/social_gaming_summit_small_developers_small.jpg _wp_attached_file 2010/05/social_gaming_summit_small_developers_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"319";s:14:"hwstring_small";s:23:"height='96' width='127'";s:4:"file";s:55:"2010/05/social_gaming_summit_small_developers_small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:55:"social_gaming_summit_small_developers_small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:55:"social_gaming_summit_small_developers_small-300x225.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"225";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt Social Gaming Summit, Small and Medium Developers Up Against Zynga: Small and medium developers surviving the social gaming landscape http://www.sparkminute.com/2010/05/08/up-against-zynga-small-and-medium-developers-surviving-the-social-gaming-landscape/ Sat, 08 May 2010 23:44:26 +0000 http://www.sparkminute.com/?p=1729 Facebook has its way and drops Zynga for refusal of accepting its Facebook credit system, there could be plenty of room. But it probably won't come to that extreme as Zynga will probably accept 70 percent of a very lucrative pie, Facebook's audience, versus nothing. The timing of this news was met by huge applause from the group of small- and medium-sized developers and publishers that attended the Social Gaming Summit in San Francisco. One panel discussion focused specifically on the market of small and medium sized developers.

    Social Gaming Summit, Small and Medium Developers

    (From left to right in photo) All developers on the panel worked for shops with less than 40 people on staff. Here are some of the issues that came up in the discussion:
    • Placing games on Facebook allows game developers to attract non gamers and bring them into a gaming space.
    • HitGrab claims that they have 70-80% retention after day one of acquiring a player versus Zynga who claimed in another session that 30-50% was a good rate of retention for their games.
    • There are some commonplace engagement tricks like spinning wheels and lotteries. All of those were used heavily with NeoPets.
    • A dotcom connection (a space outside of Facebook) is one way to engage users outside of a social community.
    • Build an emotional tie with your product. Movies, TV, and music do that. Game developers need to think of ways to emotionally connect their gamers to the product.
    • Ease of developing social game companies started about 18 months ago when it became so viable on Facebook. At that time there was such a low cost of customer acquisition and high retention.
    • The big disruption isn't Facebook, it's virtual currencies. Virtual currencies is the business and if you focus on that, then small and medium sized companies can thrive.
    • HitGrab said that Zynga didn't want to copy its Mousehunt game because they didn't want to make the investments that it would require in design, game mechanics, and how deeply HitGrab gets involved with retaining players in its games.
    • Getting something to go viral is something you have to do every single day. It's not something that just happens.
    • Intellectual property moving to virtual spaces and gaming have all failed in Second Life and most of them failed in other locations. A good example is Scrabulous, which did very well on Facebook, and then they got kicked off and the official Scrabble tried to succeed and failed.
    For more coverage from the Social Gaming Summit: Do you think Zynga will completely cower to Facebook's pressure? Zynga definitely needs Facebook, but do you think Facebook needs Zynga?]]>
    1729 2010-05-08 19:44:26 2010-05-08 23:44:26 open open up-against-zynga-small-and-medium-developers-surviving-the-social-gaming-landscape publish 0 0 post 0 _edit_lock 1273454735 _edit_last 1 70220 http://health.onlinenews28.com/delco-women-race-for-the-cure-in-philly-today-in-war-against-breast-cancer-delaware-county-daily-times/ 174.120.168.2 2010-05-09 07:18:15 2010-05-09 11:18:15 spam pingback 0 0 70197 http://www.socialmedia.biz/2010/05/07/social-gaming-summit-playing-the-distribution-game/ 174.120.126.130 2010-05-08 19:49:34 2010-05-08 23:49:34 spam pingback 0 0 70198 http://advertising.wisdomaboutmarketing.com/outdoor-advertising-best-social-media-marketing-tips/ 74.54.108.130 2010-05-08 21:25:18 2010-05-09 01:25:18 spam pingback 0 0 70199 http://www.tea-oolong.org/how-much-does-it-cost-to-run-a-microsoft-exchange-server.html 199.71.214.109 2010-05-08 21:55:50 2010-05-09 01:55:50 spam pingback 0 0 70200 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78.46.100.11 2010-05-09 03:42:05 2010-05-09 07:42:05 spam pingback 0 0 70214 http://stocktrading-online.info/archives/871 72.167.232.185 2010-05-09 04:45:49 2010-05-09 08:45:49 spam pingback 0 0 70215 http://www.kazzas-sites.com/20055/how-can-i-run-a-php-script-on-a-remotely-hosted-server/ 74.53.86.18 2010-05-09 05:04:03 2010-05-09 09:04:03 spam pingback 0 0 70216 http://anti-game-addiction.blogofoto.com/2010/05/09/help-i-have-an-online-gaming-addiction/ 174.120.155.194 2010-05-09 05:24:29 2010-05-09 09:24:29 spam pingback 0 0 70217 http://most-popular.onlinenews28.com/us-wary-of-little-action-against-pak-punjab-based-terror-groups-oneindia/ 174.120.168.2 2010-05-09 06:17:47 2010-05-09 10:17:47 spam pingback 0 0 70218 http://art188.com/artnews/news/ufc-113-machida-vs-shogun-2-results-5810/ 173.233.70.249 2010-05-09 06:20:26 2010-05-09 10:20:26 spam pingback 0 0 70219 http://www.kazzas-sites.com/20103/how-do-i-setup-an-ftp-site-with-dreamweaver-using-yahoo-as-my-host/ 74.53.86.18 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    Social Gaming Summit: How social can casual games get? http://www.sparkminute.com/2010/05/09/social-gaming-summit-how-social-can-casual-games-get/ Mon, 10 May 2010 00:52:31 +0000 http://www.sparkminute.com/?p=1740
  • James Au, Ohai (moderator)
  • Dennis Ryan, PopCap Games
  • Mitali Pattnaik, Playfirst
  • Jeff Revoy, Real Networks
  • Richard Fields, Mindjolt Games
  • Here are some of the issues came up in the discussion:
    • The casual game space has been social for a long time. But the definition of social gaming has expanded beyond just chatting with a player as you're playing a game.
    • Casual games generate more money than social games. (editorial note: That claim I believe has to do with casual games generating more money outside of Facebook than on Facebook).
    • There are three types of gamers: People who want to play for five hours on their kitchen table. People who want to play for a few minutes on their iPhone on the way to work. People who want to check in on the status of their game during their lunch break at work. Casual gaming attracts all those types of gamers.
    • Try to find different platforms to reach users outside of Facebook while also maintaining consistent game play across the different platforms.
    • While you want to do a lot of upfront thinking about your game development, you want to iterate your game based on the metrics of your game's usage. Make updates on a daily if not hourly basis. Zynga releases code every single day.
    • Flash developers aren't eager to make the move to HTML5 where all their code will be completely visible. Nobody admitted to developing HTML5 games.
    • All games will have a social element (leaderboards) or social game mechanics. Casual games haven't been that successful on Facebook because they don't traditionally have social mechanics built into their games.
    For more coverage of the Social Gaming Summit, check out: ]]>
    1740 2010-05-09 20:52:31 2010-05-10 00:52:31 open open social-gaming-summit-how-social-can-casual-games-get trash 0 0 post 0 _edit_lock 1273453111 _edit_last 1 _wp_trash_meta_status draft _wp_trash_meta_time 1273453177
    Social Gaming Summit: International Perspectives http://www.sparkminute.com/2010/05/09/social-gaming-summit-is-gaming-overseas-more-or-less-lucrative/social_gaming_summit_international_small/ Mon, 10 May 2010 01:04:38 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/social_gaming_summit_international_small.jpg 1746 2010-05-09 21:04:38 2010-05-10 01:04:38 open open social_gaming_summit_international_small inherit 1736 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/social_gaming_summit_international_small.jpg _wp_attached_file 2010/05/social_gaming_summit_international_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"308";s:14:"hwstring_small";s:23:"height='92' width='127'";s:4:"file";s:52:"2010/05/social_gaming_summit_international_small.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:52:"social_gaming_summit_international_small-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:52:"social_gaming_summit_international_small-300x217.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"217";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt Social Gaming Summit: International Perspectives Social Gaming Summit: Is gaming overseas more or less lucrative? http://www.sparkminute.com/2010/05/09/social-gaming-summit-is-gaming-overseas-more-or-less-lucrative/ Mon, 10 May 2010 01:05:35 +0000 http://www.sparkminute.com/?p=1736 Those panelists included: Here are some of the issues that came up in the "International Perspectives" discussion:
    • Average Revenue Per User (ARPU) in Japan is 50% more than the U.S. But the market is far more mobile centric.
    • In South Korea the gaming industry has been there for more than 10 years, so the audience is very ready for social gaming.
    • Facebook was originally weak in international markets that already had small local social networks. But that has changed in the past few months as Facebook has gained significant ground internationally.
    • Facebook takes a 30 percent cut for purchases of Facebook credits to be used in games. Internationally, mobile platforms take a much larger cut.
    • You'll see cultural differences in how people around the world play the same game. For example, in one game called "World War," the Chinese players just save up the money they make in the game. The Americans keep spending it. The Italians just want to fight.
    • It's necessary to offer a wide set of payment systems that are appropriate for different countries. Not everyone is accustomed to paying with a credit card or PayPal. They like using different payment systems.
    • If you have to build a social game outside of Facebook, pick one where Facebook can't compete. One distributor suggested Mixi in Japan and Cyworld in South Korea.
    • Operating on other people's platforms, like Facebook, is a tenuous occupation and difficult to value.
    For more coverage of the Social Gaming Summit, check out: I've never participated in any overseas gaming at all. All I've seen is kids playing in an Internet cafe. What have you seen?]]>
    1736 2010-05-09 21:05:35 2010-05-10 01:05:35 open open social-gaming-summit-is-gaming-overseas-more-or-less-lucrative publish 0 0 post 0 _edit_lock 1273454626 _edit_last 1 70239 http://www.socialmedia.biz/2010/05/09/social-gaming-summit-how-social-can-casual-games-get/ 174.120.126.130 2010-05-09 21:06:56 2010-05-10 01:06:56 spam pingback 0 0 70241 http://www.sparkminute.com/2010/05/08/up-against-zynga-small-and-medium-developers-surviving-the-social-gaming-landscape/ 208.42.238.170 2010-05-09 21:17:50 2010-05-10 01:17:50 1 pingback 0 0 70243 http://www.socialmedia.biz/2010/05/07/social-gaming-summit-playing-the-distribution-game/ 174.120.126.130 2010-05-09 21:24:26 2010-05-10 01:24:26 spam pingback 0 0 70247 http://www.ocarinadirect.com/nintendo/week-in-gaming-sony-flip-flops-alan-wake-black-wii/6173 74.53.110.146 2010-05-09 22:44:26 2010-05-10 02:44:26 spam pingback 0 0 70249 http://wedding-secrets.info/?p=26391 75.127.80.201 2010-05-09 23:33:41 2010-05-10 03:33:41 spam pingback 0 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11:03:54 2010-05-10 15:03:54 spam pingback 0 0 70274 http://banks.wisdomoffinance.com/punjab-local-govt-community-development-depart-jobs-lahore/ 174.120.150.34 2010-05-10 11:51:59 2010-05-10 15:51:59 spam pingback 0 0 70275 http://babynames.42t.com/uncategorized/twilight-inspires-baby-names-the-daily-beast.html 78.46.104.43 2010-05-10 12:17:40 2010-05-10 16:17:40 spam pingback 0 0 70279 http://www.bingsite.org/what-is-the-best-and-fastest-growing-mlm-online.html 74.117.59.178 2010-05-10 13:11:48 2010-05-10 17:11:48 spam pingback 0 0 70281 http://www.hostrage.com/oman-summit-to-discuss-gas-flaring-reduction/ 174.121.38.98 2010-05-10 13:50:27 2010-05-10 17:50:27 spam pingback 0 0 70282 http://richard-weaving.com/?p=2818 174.120.240.226 2010-05-10 13:55:39 2010-05-10 17:55:39 spam pingback 0 0 70285 http://services.abcxue.com/alhosns-1st-annual-idesign-summit-discusses-future-of-interior-design-profession-in-the-region.html 199.71.214.109 2010-05-10 15:07:03 2010-05-10 19:07:03 spam pingback 0 0 70286 http://www.softwarelisted.com/hands-on-with-ubuntus-new-unity-netbook-shell.html 74.54.43.2 2010-05-10 16:10:04 2010-05-10 20:10:04 spam pingback 0 0 70290 http://multi-tricks.info/nintendo-wii-game-reviews/ 97.74.24.182 2010-05-10 17:37:04 2010-05-10 21:37:04 spam pingback 0 0 70291 http://childcarseatcovers.info/7418/how-can-i-put-this-toddler-car-seat-back-together/ 174.120.136.194 2010-05-10 17:53:53 2010-05-10 21:53:53 spam pingback 0 0 70292 http://dualxeonservers.net/2010/05/10/intel-xeon-quad-core-on-a-pc/ 65.254.224.23 2010-05-10 18:33:46 2010-05-10 22:33:46 spam pingback 0 0 70293 http://www.structuredsettlementsvc.info/4415/news-farmville-mafia-wars-to-leave-facebook/ 74.53.86.18 2010-05-10 18:54:07 2010-05-10 22:54:07 spam pingback 0 0 70294 http://multi-tricks.info/all-about-the-nintendo-wii-console/ 97.74.24.183 2010-05-10 20:24:46 2010-05-11 00:24:46 spam pingback 0 0 70296 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http://affiliate-start.info/?p=17289 65.254.224.36 2010-05-11 08:45:54 2010-05-11 12:45:54 spam pingback 0 0 70304 http://www.tnraiders.org/playstation-3-online-gaming-setup/ 206.214.221.177 2010-05-11 13:33:31 2010-05-11 17:33:31 spam pingback 0 0 70313 http://multi-tricks.info/video-game-consoles-changing-the-world-of-games/ 97.74.24.181 2010-05-12 14:56:24 2010-05-12 18:56:24 spam pingback 0 0 70316 http://multi-tricks.info/video-games-are-captivating-teens/ 97.74.24.182 2010-05-12 23:07:29 2010-05-13 03:07:29 spam pingback 0 0 70317 http://multi-tricks.info/nintendo-wii-play-latest-games-and-listen-to-music/ 97.74.24.182 2010-05-13 02:12:59 2010-05-13 06:12:59 spam pingback 0 0 70320 http://www.tea-oolong.org/looking-to-buy-a-new-laptop-for-gaming.html 199.71.214.109 2010-05-13 12:02:05 2010-05-13 16:02:05 spam pingback 0 0
    What you can and can’t do (but soon will do) with augmented reality http://www.sparkminute.com/2010/05/11/what-you-can-and-can%e2%80%99t-do-but-soon-will-do-with-augmented-reality/ Tue, 11 May 2010 21:25:46 +0000 http://www.sparkminute.com/?p=1755 @genebecker) of LightningLaboratories, an augmented reality research and consulting firm. I've been fascinated by augmented reality (AR), and after attending Becker's presentation at the Web 2.0 Expo in San Francisco, I felt I got the full lowdown of the current state of AR, the challenges, and its hopeful future. Much of this post is a summary of what Becker discussed in his presentation. Here are his slides.

    What is augmented reality?

    As Becker explains, "Augmented reality is the display of computer graphics and media, overlaid and registered on real-world environments, interactively in real time." That simple explanation requires a lot of wizards behind the curtain. There's a confluence of multiple technologies and disciplines to make AR appear as a seamless experience. AR is comprised of computer graphics, machine vision, sensing and sensor fusion, geographic information systems, mobile systems, ubiquitous computing, and the web, explained Becker. While we can realize a certain level of AR today, we're constantly striving for improvement in these technologies and greater synergy.

    History of virtual reality

    Becker gave a brief history of augmented reality, covering the work of Steve Mann and his wearable computer in the early 1990s, and the Touring Machine from 1997. Becker claims that modern AR has been around for 15 years. But back then to achieve augmented reality the user had to carry a backpack full of gear. Today, those capabilities that filled a backpack - your orientation, direction, view of the world, and display over the world - can now fit in your iPhone, Android phone, or Symbian device.

    Uses for augmented reality

    For each of AR's uses, Becker poses a series of questions that a developer has to contend with when trying to effectively achieve and cope with that level of augmented reality. Visual search or querying the natural world: You can look at a building and augment it with printed text, or maybe call up a historical photo. Question is how do you go about recognizing things in the world? How do you then translate what you know of the real world and make it interesting? Augmented Reality ID or Social Augmented Reality - If we can identify people in a room, we can understand more about them and their relations. There's already an example of this with TAT, a new AR technology that IDs the people in the room through facial recognition. Once you positively identify a person, you can access their social account, see that person's friends (do you have any in common?) and see personal public information. Problem is augmented reality touches upon some new social and privacy issues. Becker points out that ARI ID is the collapse of social nuance and the end of personal privacy. Someone can stand in front of you and query your social profile while they're sitting there. It's more than just seeing you right here in the moment, but now I have a window into your entire background. Social Augmented Reality redefines what it means to be public. While having your personal information completely public wherever you go may creep some people out, most are slowly becoming accustomed to this type of recognition. Many embrace it. They've chosen to be public online, so it's only natural that they would want their public information to be portable with them. The question is how will others use that information. We've been creeping to the point of accepting this kind of behavior. Already people are accustomed to having their photo taken from a mobile device, uploaded to Facebook, and then tagged with their name. That's a manual tagging. Soon it will be done automatically. And once you can make that connection, it opens the path to a plethora of other personal data and connections. Becker argues that we'll need this technology to be built into glasses before it can be more socially acceptable. 3D movies and TV are trying to move us towards this natural concept. Becker predicts that we're five to ten years away from Terminator-like vision capability.

    What's available today

    Layar - Utilizing your GPS and compass, this system knows where you are and what direction you're pointing. The majority of iPhone-enabled AR applications work like Layar. For the Layar application they look at the Latitude and longitude coordinates of you and where you're looking. The dots on houses allow you to call up the address and also the price. Problem with this application is its use is not realistic. People would use this product for a moment, but not continuously. You can't expect someone to walk around with their phone out in front of them. Inclusion of this technology in glasses is necessary. Metaio - This technology lets you see 3D-augmented items on top of physical items. In one example with Lego, you can hold up a box to the camera and it will show you on top, in virtual 3D, what the item inside will look like, once you make it. Becker stressed that AR is not just a new technology, but rather a new medium of creative expression that expands human experience. It's a mashup of all sorts of information on top of our physical world: Web, images, sound, movies, games, search engines, databases, advertising, and social media connected to people, places, and things. AR can reveal invisible stories all around us.

    What makes a compelling AR experience?

    Becker explained that there are three dimensions that create a compelling augmented reality experience. A true AR experience allows for flow across all these issues. Becker talked at great length that success in AR requires complete flow. When people have a good experience with AR, they talk about these three aspects:
    • Challenge/Expression - physical/mental challenge, self-expression, and creativity
    • Drama/Sensation - physical stimulation, mental/emotional stimulation, and imagination
    • Social - competing with others, bonding, and cooperation
    All the tools out now are only good at solving one maybe two of these aspects, said Becker.

    The reality of AR experiences today

    Here's Becker's estimation of what does and doesn't work with AR today. What works
    • Physical engagement
    • Visually captivating
    • Emotional "wow" factor
    • Invisible stories, revealed
    What doesn't
    • Awkward use models
    • No flow opportunities - Just point situations. Not continuous.
    • No social dimension
    • Point experiences only

    Mobile AR issues and limitations

    Technical limitations
    • Sensor accuracy
    • Indoor positioning
    • Line of sight
    • Device constraints - Eats up battery life
    • Lack of interoperable standards - No cooperation on what is a "point." It's a lot more than just latitude and longitude.
    • Relative positioning - Things that we've come to expect from an experience on the screen, don't necessarily work in AR.
    • Object recognition and tracking
    • Graphics issues
    Use model issues
    • Unnatural physical position
    • Ambiguous social signals - What are you doing that you're pointing this at me?
    • Cognitive model - What am I seeing here? How do I interpret this?
    Authoring Limitations
    • Platform specific
    • Low level tools, complex workflow
    • Focus on point interactions. No support for stories or interesting interactivity. How do we create a flow?

    An example of a compelling AR experience

    Becker showed us this concept video from HP that shows how a great AR experience could play itself out. The video addresses all the issues of what makes a compelling experience.
    • Challenge/Expression - Running to get to your destination. Finding your way through the city.
    • Drama/Sensation - There's a storyline. How should you get there? Will you find the locations in time?
    • Social - Racing and competing against other people.

    Mobile AR experience design practices

    Becker summarized what you need to be thinking about when developing an AR experience.
    1. Understand limitations and design around them. You're looking create flow and physical drama.
      • Design for inaccuracies in the system.
      • Emphasize audio for immersion, continuity, and story.
      • Use "magic lens" position sparingly. Don't need to be looking through it all the time.
      • Fail gracefully and transparently.
    2. Design for challenge, expression, and flow.
      • Focus on experience, not technology. Have your experience through the device, not of the device.
      • Goals should be challenging.
      • Set clear goals, expectations, and rules.
      • Encourage focus and concentration. Limit distractions and gratuitous things. Don't overload the individual with ads.
      • Make activities rewarding.
      • Provide direct and immediate feedback.
    3. Design for physical sensation and emotional drama.
      • Scout the locations, know the environment and context deeply, sights, sounds, smells, textures, weather, rhythms, and moods. It's like filming on location.
      • Design for "magic moments" - mental immersion, physical/virtual coincidence.
      • Emphasize sound design for immersion, continuity.
      • Develop a cross-media story.
    4. Design for social bonding, sharing, and competition.
      • Game mechanics drive competitive engagement - Create multi-player competitions, scoring, and leveling systems
      • Social media integration to share broadly/vicariously.
      • Tight and loose multi-person activities encourage bonding and shared experience.

    Bring an interdisciplinary media production mindset

    Take all jobs you might have with film, gaming, and web development, mash them together and you'll have the team for your AR project. To be successful in AR, you'll need to reach from multiple creative disciplines.]]>
    1755 2010-05-11 17:25:46 2010-05-11 21:25:46 open open what-you-can-and-can%e2%80%99t-do-but-soon-will-do-with-augmented-reality publish 0 0 post 0 _edit_lock 1274230106 _edit_last 1 70306 http://baby-travel-systems.info/8360/the-coming-baby-boomer-explosion/ 174.120.136.194 2010-05-11 18:27:20 2010-05-11 22:27:20 spam pingback 0 0 70308 rronsoni@msn.com 70.57.5.71 2010-05-12 00:32:39 2010-05-12 05:32:39 1 0 0 70309 http://news.ao-e.com/kristen-stewart-says-i-cant-wait-to-actually-get-pregnant-robert-cant-wait-for-the-birth/ 174.120.247.34 2010-05-11 23:13:26 2010-05-12 03:13:26 spam pingback 0 0 70310 http://insurance-zone.net/instant-car-insurance-quote-uk-choose-a-suitable-policy.html 173.236.37.210 2010-05-12 00:32:27 2010-05-12 04:32:27 spam pingback 0 0 70311 http://bodybuilding.wisdomoffitness.com/natural-bodybuilding-regimen-romartfest-bodybuilding-fitness/ 74.54.108.130 2010-05-12 04:56:45 2010-05-12 08:56:45 spam pingback 0 0 70314 email@chrisgrayson.com http://twitter.com/chrisgrayson 68.175.78.170 2010-05-12 18:56:05 2010-05-12 23:56:05
    Nice thorough overview. Gene Becker is a great source and authority in the AR space. I've seen those slides. I've been producing a 6 part video series out of my own slide shows on AR, and I've posted the first 3 so far on my blog.

    The latest, Part 3, can be seen here:
    Mobile Augmented Reality - The Ultimate Game Changer
    http://tinyurl.com/ar-et-pt3]]>
    1 0 0
    70315 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-05-12 19:07:38 2010-05-13 00:07:38 1 0 0 70318 http://www.flooddamagedcars.net/reviews-of-credit-repair-services-the-best-credit-repair-services/ 174.121.38.98 2010-05-13 03:29:18 2010-05-13 07:29:18 spam pingback 0 0 70325 http://%/etch630.ru 200.162.112.16 2010-05-14 12:23:09 2010-05-14 16:23:09 Etch-630... ????????????? ???? ???????? ?????? ??????? http://www.vn7.ru/, ???????? ??????? ????? ???????????...]]> spam trackback 0 0
    Why do the "They still don't get it" stories persist? http://www.sparkminute.com/2010/05/15/why-do-the-they-still-dont-get-it-stories-persist/ Sat, 15 May 2010 19:18:20 +0000 http://www.sparkminute.com/?p=1776 TechDirt has a story today about Paramount sending a "take down" notice to YouTube for a video that a fan shot and posted of the filming of the latest Transformers video. The piece discusses that the "take down" notice essentially squashed any community buzz that could be created and just built up more resentment for Viacom. Paramount is owned by Viacom who is still embroiled in its $1 billion lawsuit with Viacom. Check out my video from three years ago when I discussed this on KQED's "This Week in Northern California." What's amazing is that video is from three years ago yet the vitriol against Viacom still persists. Just read the angry comments people posted about Viacom.

    But back to the Transformers fan video take down story. Is anyone from the EFF or even ACLU stepping in to take this case? I don't think I've seen a situation where someone was using their own equipment to record their own video in a public space and a private company had the right to remove that video. I'm not a lawyer, but I don't think they have any protection under DMCA on this one. But YouTube is overly protective here. When a company with lots of lawyer money to sue says, "Take this down," they do. I had Viacom pull down a video I produced for ZDTV about The Daily Show. They had absolutely no rights to pull it down, but because it said "The Daily Show" they just immediately assumed that they owned it. What they're doing is preventing any attempt at commenting on copywritten material. Since you have to put the word "Transformers" or in my case "The Daily Show" to comment on the item, they can just assume it's their own. And if you got enough lawyer money you can claim commentary on your content is your content. UPDATE (5/18/10): Please read "Is complaining publicly the best way to get customer service?" Here's another video from the Transformers III shooting that wasn't taken down. Explain that one Paramount. ]]>
    1776 2010-05-15 15:18:20 2010-05-15 19:18:20 open open why-do-the-they-still-dont-get-it-stories-persist publish 0 0 post 0 _edit_lock 1274230081 _edit_last 1 70329 http://sci-tech.onlinenews28.com/googles-wi-fi-spying-what-were-they-thinking-pc-world/ 174.120.168.2 2010-05-15 21:33:30 2010-05-16 01:33:30 spam pingback 0 0 70330 http://studentloanfederalconsolidation.info/student-loan/how-they-voted-may-15-2010/ 174.120.106.66 2010-05-16 01:50:04 2010-05-16 05:50:04 spam pingback 0 0 70331 http://most-popular.onlinenews28.com/googles-wi-fi-spying-what-were-they-thinking-pc-world/ 174.120.168.2 2010-05-16 03:20:40 2010-05-16 07:20:40 spam pingback 0 0 70332 http://dtm38.com/?p=1069 174.120.41.98 2010-05-16 12:19:04 2010-05-16 16:19:04 spam pingback 0 0
    Benji Rogers, Pledge Music http://www.sparkminute.com/2010/05/17/sfmusictech-new-technology-demos/benjirogers_sfmusictech_small/ Mon, 17 May 2010 20:27:50 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/BenjiRogers_SFMusicTech_small.jpg 1795 2010-05-17 16:27:50 2010-05-17 20:27:50 open open benjirogers_sfmusictech_small inherit 1794 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/BenjiRogers_SFMusicTech_small.jpg _wp_attached_file 2010/05/BenjiRogers_SFMusicTech_small.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"319";s:14:"hwstring_small";s:23:"height='96' 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http://www.sparkminute.com/wp-content/uploads/2010/05/ExtensionFM.jpg 1798 2010-05-17 16:37:14 2010-05-17 20:37:14 open open extensionfm inherit 1794 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/ExtensionFM.jpg _wp_attached_file 2010/05/ExtensionFM.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:2:"46";s:14:"hwstring_small";s:23:"height='13' width='127'";s:4:"file";s:23:"2010/05/ExtensionFM.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:22:"ExtensionFM-150x46.jpg";s:5:"width";s:3:"150";s:6:"height";s:2:"46";}s:6:"medium";a:3:{s:4:"file";s:22:"ExtensionFM-300x32.jpg";s:5:"width";s:3:"300";s:6:"height";s:2:"32";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt Extension.FM Music Hack Day http://www.sparkminute.com/2010/05/17/sfmusictech-new-technology-demos/musichackday/ Mon, 17 May 2010 21:00:28 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/musichackday.jpg 1802 2010-05-17 17:00:28 2010-05-17 21:00:28 open open musichackday inherit 1794 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/musichackday.jpg _wp_attached_file 2010/05/musichackday.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"404";s:6:"height";s:2:"90";s:14:"hwstring_small";s:23:"height='28' width='128'";s:4:"file";s:24:"2010/05/musichackday.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:23:"musichackday-150x90.jpg";s:5:"width";s:3:"150";s:6:"height";s:2:"90";}s:6:"medium";a:3:{s:4:"file";s:23:"musichackday-300x66.jpg";s:5:"width";s:3:"300";s:6:"height";s:2:"66";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt Music Hack Day Redg Snodgrass, Alcatel-Lucent http://www.sparkminute.com/2010/05/17/sfmusictech-new-technology-demos/redgsnodgrass_alu_small/ Mon, 17 May 2010 21:02:22 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/RedgSnodgrass_ALU_small.jpg 1803 2010-05-17 17:02:22 2010-05-17 21:02:22 open open redgsnodgrass_alu_small inherit 1794 0 attachment 0 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http://www.sparkminute.com/2010/05/17/sfmusictech-new-technology-demos/ Mon, 17 May 2010 21:06:53 +0000 http://www.sparkminute.com/?p=1794 SFMusicTech music technology conference, I sat for a really cool session of new product and technology demos. Here's a round up of all the organizations and products that presented. Pledge Music - Tools to let your fans to get involved with your music through its creation while also raising money for charity. Fans pledge money towards the process of the production of your album, tour, or whatever. The site's creator, Benji Rogers, says not to ever put your hand out for money. Tell your fans why it is they should get involved in your pledge campaign. Explain that it will be the best experience for them to get connected to your music. Rogers said that the charity angle really helps relationships with fans to prosper. The average fan spends $92 on the site. Rogers knows it's a competitive environment. If people can get your music for free you have to inspire people to get involved with your music. [caption id="attachment_1795" align="aligncenter" width="425" caption="Benji Rogers, Pledge Music"]Benji Rogers, Pledge Music[/caption]

    Pledge Music

    Creative Allies - A social network that connects musicians and bands to connect with aspiring artists and graphic design students. It's a form of contesting to get their work shown in a portfolio on a major artists' album, concert poster, or t-shirt.

    Extension.FM - Pull music from anywhere on the Internet to this Web-based player. And if there's music you like and a blog you're following gets updated, your music library is updated as well.

    Extension.FM

    Music Hack Day - All hacking gone music. At the end of this weekend of hacking something is actually shipped. Had one in San Francisco and created 35 music hacks. Here are some of the hacks that came out of that weekend.
    • Bragging Rights - Determine which of you heard of a band first by checking who streamed the song first on Last.fm.
    • Six Degrees of Black Sabbath - Like Six Degrees of Kevin Bacon, but for music.
    • Profoundilizer (aka The Ira Glassifier) - iPad app creates interstitial music that sounds like you're on "This American Life" with Ira Glass.
    • The Swinger - A bit of code you put on any song that turns any song into a swing version of the song.
    • iSticks - Turns your iPad into a steel drum.
    • Artikulator - Multi-touch, multi-player, finger painting composition for the iPad/iPhone.

    Music Hack Day

    Alcatel-Lucent - Aggregating analytics from multiple different places. Create optimism around it, and send alerts. Completely free. Disclosure: Alcatel-Lucent is a client of Spark Media Solutions. [caption id="attachment_1803" align="aligncenter" width="425" caption="Redg Snodgrass, Alcatel-Lucent"]Redg Snodgrass, Alcatel-Lucent[/caption] ]]>
    1794 2010-05-17 17:06:53 2010-05-17 21:06:53 open open sfmusictech-new-technology-demos publish 0 0 post 0 _edit_lock 1274130689 _edit_last 1 70333 http://www.paperboyo.com/1969/12/31/sfmusictech-new-technology-demos/ 207.191.229.140 2010-05-17 17:52:35 2010-05-17 21:52:35 spam pingback 0 0 70334 http://www.bigegg.com.au/sfmusictech-new-technology-demos/ 72.47.252.36 2010-05-17 21:38:39 2010-05-18 01:38:39 spam pingback 0 0 70335 http://www.4thseason.com/blog/?p=4401 66.96.196.245 2010-05-17 22:47:12 2010-05-18 02:47:12 spam pingback 0 0 70336 http://vidya2.com/blog/?p=7537 216.18.197.164 2010-05-17 22:57:55 2010-05-18 02:57:55 spam pingback 0 0 70337 http://www.internetcafesolution.com/sfmusictech-new-technology-demos/ 174.132.76.226 2010-05-17 23:16:08 2010-05-18 03:16:08 spam pingback 0 0 70338 http://www.bingsite.org/online-apps-cloud-computing-offer-new-alternatives.html 74.117.59.178 2010-05-18 03:08:12 2010-05-18 07:08:12 spam pingback 0 0 70339 http://online-mortgages-blog.info/?p=10670 98.130.2.4 2010-05-18 09:00:34 2010-05-18 13:00:34 spam pingback 0 0
    PINCShow http://www.sparkminute.com/2010/05/18/successful-techniques-for-building-your-industry-voice-with-social-media/pinc_superhero/ Tue, 18 May 2010 15:11:29 +0000 http://www.sparkminute.com/wp-content/uploads/2010/05/PINC_SuperHero.jpg 1815 2010-05-18 11:11:29 2010-05-18 15:11:29 open open pinc_superhero inherit 1813 0 attachment 0 http://www.sparkminute.com/wp-content/uploads/2010/05/PINC_SuperHero.jpg _wp_attached_file 2010/05/PINC_SuperHero.jpg _wp_attachment_metadata a:6:{s:5:"width";s:3:"425";s:6:"height";s:3:"310";s:14:"hwstring_small";s:23:"height='93' width='127'";s:4:"file";s:26:"2010/05/PINC_SuperHero.jpg";s:5:"sizes";a:2:{s:9:"thumbnail";a:3:{s:4:"file";s:26:"PINC_SuperHero-150x150.jpg";s:5:"width";s:3:"150";s:6:"height";s:3:"150";}s:6:"medium";a:3:{s:4:"file";s:26:"PINC_SuperHero-300x218.jpg";s:5:"width";s:3:"300";s:6:"height";s:3:"218";}}s:10:"image_meta";a:10:{s:8:"aperture";s:1:"0";s:6:"credit";s:0:"";s:6:"camera";s:0:"";s:7:"caption";s:0:"";s:17:"created_timestamp";s:1:"0";s:9:"copyright";s:0:"";s:12:"focal_length";s:1:"0";s:3:"iso";s:1:"0";s:13:"shutter_speed";s:1:"0";s:5:"title";s:0:"";}} _wp_attachment_image_alt PINCShow Successful Techniques for Building Your Industry Voice with Social Media http://www.sparkminute.com/2010/05/18/successful-techniques-for-building-your-industry-voice-with-social-media/ Tue, 18 May 2010 15:12:57 +0000 http://www.sparkminute.com/?p=1813 PINCShow, for print designers, in San Francisco. It was produced by the Visual Media Alliance (VMA, formerly known as PINC).

    PINCShow

    The presentation offers just a sampling of different voice-building techniques along with stories of the people and organizations that made them happen. Got some techniques of your own? What's been successful? What hasn't? Let us know. ]]>
    1813 2010-05-18 11:12:57 2010-05-18 15:12:57 open open successful-techniques-for-building-your-industry-voice-with-social-media publish 0 0 post 0 _edit_last 1 _edit_lock 1274199231 70349 quinnkukanza@gmail.com 72.54.47.133 2010-05-19 20:31:47 2010-05-20 01:31:47 www.billydec.com/blog/nrashow? i'm a chicago gal looking for a job in the entertainment/marketing arena and came across this guy - seems to be on the same wave length as you?]]> 1 0 0 70350 david@sparkmediasolutions.com http://www.sparkminute.com/ 69.181.196.124 2010-05-19 22:43:35 2010-05-20 03:43:35 1 0 0
    Is complaining publicly the best way to get customer service? http://www.sparkminute.com/2010/05/18/is-complaining-publicly-the-best-way-to-get-customer-service/ Wed, 19 May 2010 00:46:56 +0000 http://www.sparkminute.com/?p=1821 "Why do the 'They still don’t get it' stories persist?" In the post I asserted that Viacom was flexing its legal muscle, squashing commentary, and apparently pulling content down solely because it was tagged with certain metadata, such as "Transformers," whether they owned it or not. One can fight to get their content posted back again, but it's an uphill battle and sometimes fruitless. If the content is timely, the action of pulling it down whether authorized or not, has castrated its impact. Often people don't bother fighting to get their content reposted because they either don't have the time, money, or it's not worth the effort. I compared the Paramount-Transformers fan video "take down" to a case that I had where Viacom pulled down a video I had produced about "The Daily Show" for the now defunct cable network ZDTV. Viacom had no right to the content. It was a news piece about "The Daily Show" and they pulled it down. I didn't mention this in my previous post, but after YouTube pulled down my ZDTV video per Viacom's orders, I sent a note back saying that Viacom had no rights to the video. I was completely ignored and I didn't follow up because in the take down notice I was warned that if I tried to repost the offending video they would delete my account. Conversely, I recently received a note from YouTube saying that one of my videos (see below) had surpassed a critical viewing mark (25,000 views) thereby making me eligible for their advertising revenue share program. Problem is I don't have full rights to that video. It's ultimately owned by The History Channel. But I modified it as an edited resume clip (45 seconds) of my entire appearance in an episode of "Man, Moment, Machine: Apollo 13." It's my one and only TV acting role. I played the part of Sy Liebergot, the scientist who realized that the crap was hitting the fan with the astronauts on the Apollo 13 mission. You following all of this? Viacom tells YouTube to remove a video of mine that they don't own. And YouTube is offering me money for The History Channel's content.

    Traditional customer service is broken. Satisfaction is possible through public complaining.

    Today, I was contacted directly by a communications VP over at Viacom who apologized for my ZDTV "Daily Show" video being taken down. He also asserted that they do not pull content down purely based on meta information (e.g. the name "Daily Show" or "Transformers"). Understandably, they're not eager to squash any discussion. Although I asserted that by demanding content be taken down that's obviously not theirs, what is one supposed to think? Also, how does one get their content put back up when it's removed? At the time, I went through the traditional channels to get my content reinstated, but YouTube ignored me.

    Close up of a man talking on the phone

    Four years later I write a post expressing my frustration with my video's removal and a VP from Viacom contacts me to apologize. He goes through the extra work to find out the problem. Claims he doesn't know how it happened but sends me a personal note apologizing and that they'll repost it. Although he's not sure when that will happen. I asked if I will receive a note alerting me to the reposting. This is yet another case of broken or non-existent customer service. I tried to go the traditional route (contact customer service) and it failed, so I publicly complained (write a blog post), and it succeeds.

    We now have a new outlet for customer service: complaining publicly

    I've written about this type of behavior before with regard to HP (see "Why I love public transportation and hate HP" and the response). In that case, I was very frustrated with HP's customer service and I couldn't get any satisfaction through their normal channels so I wrote a public story. I wasn't looking to get anything fixed because I ultimately got my problem fixed. It was just the process to get there, a two hour hold on the phone, was aggravating. So I wrote about that. Multiple people from HP contacted me to apologize and they gave me a very dry official unsatisfactory response. Although one person person who contacted me from HP was extremely nice and went out of his way to help me get my wife's HP notebook computer fixed. On Mashable, I wrote about a similar case of a woman who complained to DirecTV customer service about an installation. She didn't get any satisfaction so she tweeted out her frustration. That tweet was immediately seen by the higher ups and immediately she got two senior installation people to her home to fix the problem.

    It's so much easier to just complain

    A company's customer service department used to be the only outlet to get satisfaction. But now that we have social media, complaints through that channel get recognized through social media monitoring tools. And you know who looks at those search results? Marketing directors and VPs, not low level customer service people who really have nothing invested in the company, like a profit sharing plan. Here are the situations where people will lean on social media:
    • If somebody doesn't get their problem solved through official channels, they'll complain via social media.
    • If somebody can't figure out how to get their problem solved through official channels, they'll complain via social media.
    • If the traditional process to get their problem solved is too long or cumbersome, they'll complain via social media.
    You'll never get a VP answering your customer service call, but they will monitor social media search results. And if it's critical enough, they'll contact you directly. No need for you to pick up the phone. It is for that reason so many people have found greater customer satisfaction through complaining publicly. Ever read a great customer service story about how someone helped somebody over the phone via a normal customer service channel? Neither have I. All great stories about customer service today happen over social media.]]>
    1821 2010-05-18 20:46:56 2010-05-19 00:46:56 open open is-complaining-publicly-the-best-way-to-get-customer-service publish 0 0 post 0 _edit_lock 1274243220 _edit_last 1 70340 http://www.sparkminute.com/2010/05/15/why-do-the-they-still-dont-get-it-stories-persist/ 208.42.238.170 2010-05-18 20:48:05 2010-05-19 00:48:05 1 pingback 0 0 70341 http://software-blog.info/?p=6072 98.130.2.4 2010-05-18 20:56:33 2010-05-19 00:56:33 spam pingback 0 0 70342 http://credigyservicescorp.com/credigy/who-are-the-best-scrambling-quarterbacks-of-all-time.htm 67.18.3.44 2010-05-18 21:42:32 2010-05-19 01:42:32 spam pingback 0 0 70343 http://hgcoupons.com/?p=6736 70.87.94.130 2010-05-18 21:46:26 2010-05-19 01:46:26 spam pingback 0 0 70344 http://www.plrecommends.com/cmcforex/spread-betting-companies-guide/ 174.132.242.210 2010-05-18 23:13:01 2010-05-19 03:13:01 spam pingback 0 0 70345 http://www.free-personal-injury-lawyer.com/a-man-fell-on-me-on-the-way-to-me-walking-to-the-er-for-a-bad-back-if-they-review-the-tape-they-will-find-he.html 74.117.59.178 2010-05-19 02:52:37 2010-05-19 06:52:37 spam pingback 0 0 70346 http://www.green-tea-leaf.org/%e2%80%98best-in-class%e2%80%99-nursing-homes-recognized-for-exemplary-customer-workforce-satisfaction.html 199.71.214.109 2010-05-19 06:21:03 2010-05-19 10:21:03 spam pingback 0 0 70347 http://websocialnet.webneur.com/2010/05/19/facebook-marketing/facebook-privacy-changes-spark-june-6-boycott-plan.html 85.92.82.100 2010-05-19 12:54:14 2010-05-19 16:54:14 spam pingback 0 0 70348 http://themelis-cuiper.com/socialmedia/is-complaining-publicly-the-best-way-to-get-customer-service.html 174.36.1.51 2010-05-19 16:30:06 2010-05-19 20:30:06 spam pingback 0 0