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Trademark Do’s and Don’ts

on April 16, 2014

You bought your domain name. Maybe you also went so far as to register your trademark. Think you’ve got your legal branding issues all sewn up? Probably not. At an event sponsored by the Jewish Community Federation’s (JCF) Business Leadership Council (BLC) I spoke with Mark A. Steiner, an Attorney with Duane Morris LLP about legal issues with regard to your brand that you probably haven’t considered. For more branding tips, check out “How Effective Branding Can Be Your Best Form of Marketing” on Spark Media Solutions.

Stock photo image available courtesy of Bigstock photo.

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Spark Media Solutions proudly announces a new member of our team, Drew Combs (@CombsDrew), our legal reporter who recently covered the Bay Area Legal Marketing Association (LMA) event on Generational Marketing. Here is Drew’s report and his interviews with the presenters and the attendees on their reactions.

Marketing campaigns that reflect generational differences are staples of many industries, but the legal industry isn’t one of them. This needs to change, according to two law firm marketing executives. Jonathan Fitzgarrald and Heather Morse, who head up marketing at Greenberg Glusker and Barger & Wolen, respectively, contend that law firms could benefit from embracing generationally-tailored marketing campaigns.

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“I Lost the Database” and More IT Confessions

April 8, 2014
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Whenever you screw up at your job, just watch this video again to give your f’ up some perspective. At least you didn’t drop a half a million Wells Fargo customers.

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Oh ad:tech, Why Do You Let Your Presenters Present Such Crap?

March 27, 2014
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Most industry conferences presentations have met audience demand. From what I saw at ad:tech this year, their presentations are lagging behind.

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Great News! Nobody Wants to Hear Your Story.

March 27, 2014
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We’ve been told over and over again by marketers that it’s all about “story.” Look around at the products you buy. Do you know their story?

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TRENDS to Act On: Avoid the Vortex of Valueless Marketing Metrics

March 18, 2014
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Stop the obsession with pageviews. They’re a big number that explains nothing. Focus on the analytics that tell a story and provide direction.

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On the Social Media Show Talking about Social Media Behavior You Should Stop

March 18, 2014
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Podcast discussion about bad social media behavior that we all used to condone.

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How Publications Let Their Dumbest Readers Doom the Success of Native Ads

March 17, 2014
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You know those morons who write idiotic letters to the editor that everyone laughs at? Why are they influencing business decisions?

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If You’re Treating B2B Social Media Marketing Like B2C, You’re Failing

March 11, 2014
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On this episode of the Tear Down Show we talk B2B social media with Paul Gillin.

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20 of the Biggest Enterprise Security Mistakes

March 11, 2014
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While reporting for Ziff Davis at the 2014 RSA Conference I asked attendees what they think is the biggest security mistake enterprises are currently making. I got 20 great answers. Here they all are in just 2 minutes.

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