Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall (@TonyaHallRadio), and guests Olivier Blanchard (@thebrandbuilder) and Marcus Nelson (@MarcusNelson). We spent the majority of the time about marketing to influencers. I talked about the Spark Media Solutions tactic which is really all about producing content with influencers in it. And then there was a lot of discussion of the traditional ways. Watch the show. It’s entertaining.
Whenever I’m at a super popular restaurant, desperately waiting for a table, I jokingly threaten that I’m going to go up to the maître de, wave my finger high in the air, and demand they give me a table RIGHT NOW!
“Do you know who I am? DO YOU KNOW WHO I AM?!”
I know the restaurant host, waiters, and owners are sitting in the kitchen, looking at me, and laughing. They don’t know who they’re dealing with. I’ve got a .44 Magnum of nonexistent influence and intimidation locked and loaded. At any time I want, I could metaphorically say, “Feel lucky, well do ya punk?” and then blow them away.
It’s never ever going to happen.
It’s a “Dirty Harry” fantasy.
In a very recent post, “If You’re Late. If You Flake, I’m Done With You. That’s It,” Peter Shankman posted his own “Dirty Harry” fantasy when he threatened to cut people off who showed up late, even for a few minutes, for a meeting.