For the eighth year in a row Spark Media Solutions attended the RSA Conference in San Francisco to ask the scariest or the most inappropriate question about security. In the past, we’ve asked attendees for their password or tips on how to break into their network. This year, while reporting for Cylance, I asked conference attendees “What’s the worst malware you’ve ever seen?”

Watch the video to see why I affectionately call RSA the “Scare the Crap Out of Me” festival. And stick until the end as that last story truly is the worst malware story I’ve ever heard, and probably the worst you’ve ever heard as well.


Hey all, I co-hosted This Week in Tech’s “Tech News Today” with Jason Howell (@jasonhowell) just this last Friday, summing up the entire week at the 2017 RSA Conference. It’s all about security. We also talk about a very creepy doll that’s been banned in Germany because of security implications.

Watch the video.


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Are trade shows headed for a Tomorrowland future or are they about to fall apart because nobody wants to pay for a trade show booth anymore?

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10 Years in. How We Started, Evolved, Survived, and Succeeded Running a Content Marketing Business

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In our first ten years in business we’ve had to adapt, adapt, and adapt. Here’s what we’ve had to do to stay relevant.

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NO! Make it stop. These conference tropes have gone on for too long. What to end and new solutions.

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A No-Nonsense Approach to Building Trust for Security Vendors

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For years IT and security vendors have been frustrated with building trust with their audience. With all the advertising and trade show money spent, many core issues around relationships are missed.

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The Hacker Way of Creating Great Content

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“The Hacker Way” philosophy of “move fast and break stuff” should apply to content creation as well. Many are fighting for your customers’ attention.

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The Future Value of Rejection

September 29, 2016

Shouldn’t you know how a contractor you’re working with handles rejection?

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Can You Protect Your Perfect Business from a Brad and Angelina Divorce?

September 20, 2016

How to prevent something that appears so perfect from ending? Big companies such as Eastman Kodak and Sears seemed perfect at one time, just like Brangelina.

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20 Ideas for Your Next Piece of Great Content

September 19, 2016

Even if you’ve produced 1000 blog posts, we’re all still struggling to create content that others what to consume, share, and talk about. Here are 20 ideas that will hopefully entice your readers, listeners, or viewers to do just that.

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