Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall (@TonyaHallRadio), and guests Olivier Blanchard (@thebrandbuilder) and Marcus Nelson (@MarcusNelson). We spent the majority of the time about marketing to influencers. I talked about the Spark Media Solutions tactic which is really all about producing content with influencers in it. And then there was a lot of discussion of the traditional ways. Watch the show. It’s entertaining.

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Whenever I’m at a super popular restaurant, desperately waiting for a table, I jokingly threaten that I’m going to go up to the maître de, wave my finger high in the air, and demand they give me a table RIGHT NOW!

“Do you know who I am? DO YOU KNOW WHO I AM?!”

I know the restaurant host, waiters, and owners are sitting in the kitchen, looking at me, and laughing. They don’t know who they’re dealing with. I’ve got a .44 Magnum of nonexistent influence and intimidation locked and loaded. At any time I want, I could metaphorically say, “Feel lucky, well do ya punk?” and then blow them away.

It’s never ever going to happen.

It’s a “Dirty Harry” fantasy.

In a very recent post, “If You’re Late. If You Flake, I’m Done With You. That’s It,” Peter Shankman posted his own “Dirty Harry” fantasy when he threatened to cut people off who showed up late, even for a few minutes, for a meeting.

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How to Use Self-Obsession As a Powerful Marketing Strategy

January 27, 2015
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Why not use our mutual self-interest to your advantage? A great marketing strategy is a relationship-first strategy. It takes time and effort, but the payoff is huge.

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7 “Must Do” Social Media Tactics Most People (Like Me) Ignore

October 29, 2014
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Myself and other social media “pundits” offer up a lot of advice. How much do I adhere to and how can you and I improve doing what we should “must do.”

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Calling Out Internet Morons on TWiT’s Marketing Mavericks

August 18, 2014
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Tune in to hear me call out an entire group of people as Internet morons. Who are they? You’ll have to watch to find out.

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Why It’s So Difficult for Legal Marketers to Work with Lawyers

August 18, 2014
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I asked legal marketers, “What’s the most difficult aspect of working with lawyers that most other marketers don’t realize?” You’ll be amused and possibly surprised by the results.

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A Pathetic (and Common) Example of Blogger Relations

August 12, 2014
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“Blogger relations” is a misnomer. Many PR people treat it as “blogger distribution channel.” Well, we’re not idiots to your simplistic ploys.

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TDS #50: Mike and David Celebrate a Year of Tear Downs

July 31, 2014
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In this episode of the “Tear Down Show,” episode #50, David and Mike talk about the year, their favorite guests, and the latest in tech and media.

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Cable’s New “Pay Us and We Provide You No Service” Business Model

July 7, 2014
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It’s time to demand à la carte programming. There’s no point in being forced to purchase carrier subscription if you don’t use their service.

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11 Time Saving Tips You Probably Haven’t Considered

June 30, 2014
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I’m not going to advise you to get more sleep or set aside 20 percent of your time for creative thinking. Instead, here are tips you can do that won’t change your daily habits and will truly shave time off your day.

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