You bought your domain name. Maybe you also went so far as to register your trademark. Think you’ve got your legal branding issues all sewn up? Probably not. At an event sponsored by the Jewish Community Federation’s (JCF) Business Leadership Council (BLC) I spoke with Mark A. Steiner, an Attorney with Duane Morris LLP about legal issues with regard to your brand that you probably haven’t considered. For more branding tips, check out “How Effective Branding Can Be Your Best Form of Marketing” on Spark Media Solutions.
Stock photo image available courtesy of Bigstock photo.
Spark Media Solutions proudly announces a new member of our team, Drew Combs (@CombsDrew), our legal reporter who recently covered the Bay Area Legal Marketing Association (LMA) event on Generational Marketing. Here is Drew’s report and his interviews with the presenters and the attendees on their reactions.
Marketing campaigns that reflect generational differences are staples of many industries, but the legal industry isn’t one of them. This needs to change, according to two law firm marketing executives. Jonathan Fitzgarrald and Heather Morse, who head up marketing at Greenberg Glusker and Barger & Wolen, respectively, contend that law firms could benefit from embracing generationally-tailored marketing campaigns.