When my wife and I moved into our new home close to three years ago, I said, “Let’s plan on learning one new recipe every week, so we’ll have an arsenal of new meals.” It was a great idea, and it would have been awesome if we had actually done it. We didn’t. And that’s the problem with “great” advice. We recognize the value in it, and how powerful it would be if we actually did it, yet we simply ignore it because we’re happy with the processes we have in place that don’t take nearly the same amount of effort. I’m really good at microwaving, and making pasta and sandwiches.

Here’s the big secret about the work I and other social media “pundits” do. We offer up advice we often don’t follow ourselves. Coming up with advice is so easy and cheap. Heck, I hear it all the time, I read it all the time, and I write about it all the time. But actually applying all this advice would take 12 lifetimes. It’s far easier for me to simply tell my faceless readers and my clients to do the work.

What follows is some advice that I think is excellent, some stuff I’ve advised others to do, and for which I do sparingly for my own business. For each I will admit to how much I do or don’t do myself.

This post began as an effort to write about innovative social media marketing tactics after being inspired by the answers on the Quora question, “What’s your best social media marketing tip?” As I started writing I realized that yes, this is all great advice, but heck who is actually going to do any of it. Am I? Sometimes I do. Read on.

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I made an appearance today on TWiT’s Marketing Mavericks, hosted by Tonya Hall (@TonyaHallRadio). The show is a roundtable discussion of marketing news topics.

On tonight’s show we talked about:

  • The success/failure of the ALS “Ice bucket challenge”
  • Using Robin Williams’ death to your marketing advantage (not so cool)
  • Facebook to label satire articles from sites such as “The Onion” as “satire”
  • OnePlus’ misogynist marketing stunt.

Which of these stories do you think I called out Internet morons? Tune in to the show and see.

Joining me on the show were , and with guests Keith Kawamura, Sr Director Partner Strategy for Crunchyroll (@keikawa), and Geoffrey Colon (@djgeoffe), Global Manager, Microsoft.

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Why It’s So Difficult for Legal Marketers to Work with Lawyers

August 18, 2014
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I asked legal marketers, “What’s the most difficult aspect of working with lawyers that most other marketers don’t realize?” You’ll be amused and possibly surprised by the results.

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A Pathetic (and Common) Example of Blogger Relations

August 12, 2014
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“Blogger relations” is a misnomer. Many PR people treat it as “blogger distribution channel.” Well, we’re not idiots to your simplistic ploys.

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TDS #50: Mike and David Celebrate a Year of Tear Downs

July 31, 2014
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In this episode of the “Tear Down Show,” episode #50, David and Mike talk about the year, their favorite guests, and the latest in tech and media.

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Cable’s New “Pay Us and We Provide You No Service” Business Model

July 7, 2014
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It’s time to demand à la carte programming. There’s no point in being forced to purchase carrier subscription if you don’t use their service.

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11 Time Saving Tips You Probably Haven’t Considered

June 30, 2014
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I’m not going to advise you to get more sleep or set aside 20 percent of your time for creative thinking. Instead, here are tips you can do that won’t change your daily habits and will truly shave time off your day.

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On TWiT’s Tech News 2Night: Is T-Mobile’s Music Freedom a Blow to Net Neutrality?

June 20, 2014
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T-Mobile and all their gimmicks to try to lure new customers. Is it just desperation by the number four mobile carrier?

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How to Make Bad Content Work for You

June 19, 2014
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You don’t become a brilliant writer, video producer, photographer, or podcaster only by pooping out daisies. On the path to creating great content, you start by producing a lot of really bad content.

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Truly Horrible Social Media Campaign Techniques

June 12, 2014
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Extremely high paid social media agencies and digital teams are paid lots of money to come up with these self-centered and truly offensive ideas.

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