For years, the primary measure of success was the number of “hits” one got to their website. That definition was often incorrectly used to describe pageviews, or so people thought. In actuality, a site “hit” refers to a server call and every element called up on a web page denotes a “hit.” So if you had ten images on a page and a user called up that page, it would register as eleven “hits” (ten server calls for the ten photos and one server call for the HTML page). As you might expect, “hits” became grossly inflated numbers to describe pageviews.

Today, most users have smartened up about “hits” and they use far more accurate statistics such as users and actual pageviews. But we’re also concerned with social media statistics such as Twitter followers, Facebook fans, and YouTube subscribers.

But for most online businesses, revenue comes from drawing people to your site. Either you make money directly from your website, or people see your site and contact you to hire you.

If that’s the case with your business, the goal is to get your audience to your website. The question is how much is it costing you in time and money to bring people to your website?
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