Back in January, I attended the Shakespeare Theater Association conference where owners and managers of Shakespeare theater organizations around the world talk about how to raise money for, teach, and produce the great bard’s plays. Having this much wisdom about Shakespeare in one room, I just had to ask which character would make the absolute perfect hitman or hitwoman. Here’s their incredibly wise advice.

Creative Commons photo attribution to daniel_dimarco.

{ 0 comments }

Last week, the Spark Media Solutions team, along with our client Tenable Network Security, wrapped up a ton of coverage of the 2015 RSA Conference, the annual gathering of information security professionals in San Francisco. Here’s a collection of all of our coverage. Both teams worked tirelessly to generate and publish all the content in just one week. The first video is our five minute summary of the event.

RSA Conference 2015: End of Show Report

Before the event began, we also produced a preview video for the conference that played for just two weeks prior to the conference. We put it up on YouTube, but the major play we got was through its coverage and sponsorship on IDG.tv.

Continue Reading

{ 1 comment }

TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

February 12, 2015
Thumbnail image for TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall. We spent the majority of the time about marketing to influencers. I discussed the Spark Media Solutions tactic, and then we discussed the alternatives which is what most people do, and it can be costly. Watch the show. It’s entertaining.

Continue Reading

“Dirty Harry” Revenge for People Who Come Late to Meetings

February 10, 2015
Thumbnail image for “Dirty Harry” Revenge for People Who Come Late to Meetings

PR maven Peter Shankman wrote a great rant about being late and threatened those who would do business with him. It was a vicarious thrill for his readers, but it wasn’t real.

Continue Reading

How to Use Self-Obsession As a Powerful Marketing Strategy

January 27, 2015
Thumbnail image for How to Use Self-Obsession As a Powerful Marketing Strategy

Why not use our mutual self-interest to your advantage? A great marketing strategy is a relationship-first strategy. It takes time and effort, but the payoff is huge.

Continue Reading

7 “Must Do” Social Media Tactics Most People (Like Me) Ignore

October 29, 2014
Thumbnail image for 7 “Must Do” Social Media Tactics Most People (Like Me) Ignore

Myself and other social media “pundits” offer up a lot of advice. How much do I adhere to and how can you and I improve doing what we should “must do.”

Continue Reading

Calling Out Internet Morons on TWiT’s Marketing Mavericks

August 18, 2014
Thumbnail image for Calling Out Internet Morons on TWiT’s Marketing Mavericks

Tune in to hear me call out an entire group of people as Internet morons. Who are they? You’ll have to watch to find out.

Continue Reading

Why It’s So Difficult for Legal Marketers to Work with Lawyers

August 18, 2014
Thumbnail image for Why It’s So Difficult for Legal Marketers to Work with Lawyers

I asked legal marketers, “What’s the most difficult aspect of working with lawyers that most other marketers don’t realize?” You’ll be amused and possibly surprised by the results.

Continue Reading

A Pathetic (and Common) Example of Blogger Relations

August 12, 2014
Thumbnail image for A Pathetic (and Common) Example of Blogger Relations

“Blogger relations” is a misnomer. Many PR people treat it as “blogger distribution channel.” Well, we’re not idiots to your simplistic ploys.

Continue Reading

TDS #50: Mike and David Celebrate a Year of Tear Downs

July 31, 2014
Thumbnail image for TDS #50: Mike and David Celebrate a Year of Tear Downs

In this episode of the “Tear Down Show,” episode #50, David and Mike talk about the year, their favorite guests, and the latest in tech and media.

Continue Reading