In February, I wrote an article Tricks We Use to Produce Content Quickly. Looking back, I realized that there were a lot more tips I should have included, so I’ve rewritten that article with tons of bonus material. Here goes…

Events are a beehive of potential content. If you want to capture and produce it, be ready to be exhausted. There is always more content you want to collect that’s beyond what’s physically possible. Depending on the event and the demands of the client, you may also need to publish as the event is happening. Over the nine plus years Spark Media Solutions has been creating event-based content we’ve learned a few things about how to speed up the production process. While you could adopt the advice for general production, these tips are specific to any event-based scenario where you have extremely limited time and the speed of capturing, producing, and publishing are all critical.

Typical content capturing and production involves countless little steps. These tips are about streamlining your process. Shaving off any time, even by just a few seconds, is crucial when needing to produce a lot of quality content before your deadline.

1: Prepare your production process. Seriously, do it.

Everyone knows they should prepare for production, but very few people really spend the necessary time to do it. Start by mapping out your entire production process before you even begin. Once it’s visualized, assign a name to every single task. Can any of the tasks be combined or removed? Does everyone who has their name assigned to a task know their tasks? Do they know when they’ll be doing it or who will be sending them materials so that they can complete their task?

2: Take two of everything

Take two of everythingIn the field, the unexpected always happens. If you don’t have two of every single piece of equipment you’re going to be very sorry. The simplest failure can shut down production. For example, I’ve broken a tiny little plastic piece that holds my light to my camera. If I didn’t have a backup, that $7 item could have ruined production.

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For most of us, the definition of a “successful video” is that it has a high view count. Yes, that is one measure of a video’s success, but what happened to your business after the “success” of that video? Did anything change?

VideoValue08If you can’t really put your finger on how that video impacted your business, then maybe you’re not leveraging video’s other success factors. The reality is that the mere process of producing videos, especially with influencers and potential customers, can generate lots of positive and measurable business value.

We all look to view counts as the primary measure of success because for most it’s the only metric they know.

View counts are only one measure of a video’s success and often it’s difficult to impossible to tell how it impacts your business. Conversely, the act of producing a video has many more values that often have direct and immediate impact to your business.

WOW! You’re shooting a video

VideoValue07Whenever you’re out publicly shooting a video, you’re a spectacle. People are enamored of video production crews and are eager to know what you’re shooting. At a trade show, a video setup can be a booth attractor. Our clients say that the mere appearance of our video shoot in or near their booth increases traffic.

With a microphone flag, you’re a walking billboard

Whenever we do a shoot for a client we get a professional microphone flag produced with the client’s logo on it. Everyone is jazzed when they see their company name on a microphone. “Hey, we’re a professional TV news crew!” At every event I shoot, passersby or friends of the interviewee will pull out their phone and take a photograph of me conducting the interview, all with the client’s branded microphone in the shot. Those photos are inevitably published on social media.


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An Argument for Yelling at Customer Service

May 4, 2016
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Are there times where yelling at customer service is validated and will also deliver the service you want?

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Why Do So Many Corporate Videos Suck?

April 11, 2016
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Before you produce your next corporate video, please do yourself and your company a favor, and watch this video.

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13 Annoying Communications that Must End in 2016

March 18, 2016
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I love to complain. And I love that you love to hear me complain. For the sixth year in a row, here’s my list of communication annoyances.

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How Would Someone Break Into Your Network?

March 7, 2016
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At the 2016 RSA Conference in San Francisco, I tried a little social engineered hacking. I wasn’t so subtle about it.

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Tricks We Use to Produce Content Quickly

February 24, 2016
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It’s what we do to produce a ton of content, especially at live events.

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12 Awesome People Who Should Be on a List But Aren’t

February 17, 2016
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I meet, network, and work with lots of people. The vast majority don’t make an impression on me. Here’s a short list of 12 people who do.

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Five Trade Show Gimmicks Gone Horribly Wrong

February 11, 2016
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We’ve all made mistakes desperate to get some attention on the trade show floor. Some were just poor planning while are others are outright offensive.

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The Best Email Ever Written Will Never Be Read

February 3, 2016
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The Internet is still awash with advice of how to get people to respond to your emails. Even if you do everything right, you’ll still fail. Stop focusing on writing the perfect email and focus on improving communications response.

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