Last week, the Spark Media Solutions team, along with our client Tenable Network Security, wrapped up a ton of coverage of the 2015 RSA Conference, the annual gathering of information security professionals in San Francisco. Here’s a collection of all of our coverage. Both teams worked tirelessly to generate and publish all the content in just one week. The first video is our five minute summary of the event.

RSA Conference 2015: End of Show Report

Before the event began, we also produced a preview video for the conference that played for just two weeks prior to the conference. We put it up on YouTube, but the major play we got was through its coverage and sponsorship on IDG.tv.

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Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall (@TonyaHallRadio), and guests Olivier Blanchard (@thebrandbuilder) and Marcus Nelson (@MarcusNelson). We spent the majority of the time about marketing to influencers. I talked about the Spark Media Solutions tactic which is really all about producing content with influencers in it. And then there was a lot of discussion of the traditional ways. Watch the show. It’s entertaining.

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“Dirty Harry” Revenge for People Who Come Late to Meetings

February 10, 2015
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PR maven Peter Shankman wrote a great rant about being late and threatened those who would do business with him. It was a vicarious thrill for his readers, but it wasn’t real.

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How to Use Self-Obsession As a Powerful Marketing Strategy

January 27, 2015
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Why not use our mutual self-interest to your advantage? A great marketing strategy is a relationship-first strategy. It takes time and effort, but the payoff is huge.

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7 “Must Do” Social Media Tactics Most People (Like Me) Ignore

October 29, 2014
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Myself and other social media “pundits” offer up a lot of advice. How much do I adhere to and how can you and I improve doing what we should “must do.”

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Calling Out Internet Morons on TWiT’s Marketing Mavericks

August 18, 2014
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Tune in to hear me call out an entire group of people as Internet morons. Who are they? You’ll have to watch to find out.

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Why It’s So Difficult for Legal Marketers to Work with Lawyers

August 18, 2014
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I asked legal marketers, “What’s the most difficult aspect of working with lawyers that most other marketers don’t realize?” You’ll be amused and possibly surprised by the results.

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A Pathetic (and Common) Example of Blogger Relations

August 12, 2014
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“Blogger relations” is a misnomer. Many PR people treat it as “blogger distribution channel.” Well, we’re not idiots to your simplistic ploys.

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TDS #50: Mike and David Celebrate a Year of Tear Downs

July 31, 2014
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In this episode of the “Tear Down Show,” episode #50, David and Mike talk about the year, their favorite guests, and the latest in tech and media.

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Cable’s New “Pay Us and We Provide You No Service” Business Model

July 7, 2014
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It’s time to demand à la carte programming. There’s no point in being forced to purchase carrier subscription if you don’t use their service.

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