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Why Do So Many Corporate Videos Suck?

on April 11, 2016

Before you produce your next corporate video, please do yourself and your company a favor, and watch this video.

Many corporate videos are sadly boring and uninspiring. Why are so many of them so bad? I posed that question to a group of content experts at a content strategy meetup group in the SF Bay Area. Here’s their collected insight.

NOTE: This is the second version of this video. After the first video was up someone was not happy with their appearance in the video and asked to be removed. We had to delete that video and recreate the video with what I think is a funnier ending.

It was originally uploaded on April 11, 2016.

Why do you think they suck? Or maybe you don’t agree with my premise and think all corporate videos are awesome.

If you’re looking for some creative ideas for your corporate video, please read my article, “20 Great Ideas for Your Next Corporate Video.”


Creative Commons photo credit to G A R N E T.

{ 4 comments… read them below or add one }

rozen August 29, 2016 at 1:32 pm

Someone, and I don’t know who, once said that an audience will never notice good sound quality in a movie, but they’ll certainly notice bad sound quality.
Bad quality sound, like this, detracts from your message. Your audience will focus on trying to hear what is being said, and they’ll miss the whole point of your video.
So let’s restore the sound quality, like this, and say it again… make sure your sound quality is up to standard.

Mohan February 22, 2018 at 2:08 am

Its not about “Total running time of the video” its about “How do you make, people get through it” now most of the people have better understanding of the video making
its not about time its about how much you inspire

Sindhu June 20, 2018 at 3:50 am

First be sure of “Why you are making a video?” and whom you are going to target.
Pre-plan and execute it. Think of more creative and make the unique video to capture the attention.
Also, make it shorter to grab a more audience.

Damian Smith June 27, 2019 at 10:25 pm

Thanks for sharing the useful tips for corporate videos. I manage a film production business, and my work making a quality video and visual assets, rather than just the moving image. Since we are working on our promotional videos with a leading Corporate Videos Sunshine Coast, here I got valuable tips while making a creative corporate videos

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