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Why Do So Many Corporate Videos Suck?

on April 11, 2016

Before you produce your next corporate video, please do yourself and your company a favor, and watch this video.

Many corporate videos are sadly boring and uninspiring. Why are so many of them so bad? I posed that question to a group of content experts at a content strategy meetup group in the SF Bay Area. Here’s their collected insight.

NOTE: This is the second version of this video. After the first video was up someone was not happy with their appearance in the video and asked to be removed. We had to delete that video and recreate the video with what I think is a funnier ending.

It was originally uploaded on April 11, 2016.

Why do you think they suck? Or maybe you don’t agree with my premise and think all corporate videos are awesome.

If you’re looking for some creative ideas for your corporate video, please read my article, “20 Great Ideas for Your Next Corporate Video.”


Creative Commons photo credit to G A R N E T.

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