IABC Interview: Primer on Brand Journalism and Content Marketing

on May 9, 2013

Last week I was interviewed by Danny Starr of the Ottawa chapter of the International Association of Business Communicators (IABC). We spoke about brand journalism and it’s value to businesses to help build their voice, brand, and to push people through a long sales cycle. If you’re looking for a good primer on brand journalism and content marketing, listen to this 20 minute interview.

Creative Commons photo attribution to jephy.

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