Tom Foremski of SVW on pitching your company in 60 seconds

by David Spark on March 15, 2008

I ran into Tom Foremski of SiliconValleyWatcher at a party over at The Conversation Group. We started talking about his Silicon Valley Minute and why it’s important to be able to pitch your company in less than 60 seconds. If not, go back and try again.

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Miiko MentzNo Gravatar March 15, 2008 at 8:54 pm

Hey David, thanks for sharing this (and putting it on your twitter or I probably wouldn’t have watched it…see there really is value in twitter…haha). I couldn’t agree more on how important it is to be able to deliver an elevator pitch in 60 seconds or less. However, Tom is so right when he says that it’s not an easy thing to do. Crafting it is a painful process, but an absolute must! And I’m always amazed at how many executives (and PR folks) are unable to deliver it in 60 seconds or less. Maybe it’s because we just love to talk so much or is it because we just haven’t refined the pitch enough to hit the four Cs (Clear, Concise, Compelling and Consistent). I think it’s the latter.

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