You need to participate

by David Spark on July 6, 2007

This is the twelfth episode of the “12 Principles of New Media.” “You need to participate” engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can’t understand or spend money on any type of new media unless you actually become a user and consumer of it yourself.

See the transcript and summary.

Interviewees include:

Brian Powley – iCrossing
Chris Heuer – Social Media Club
Chris Peterson – Chautauqua Communications
Chris Shipley – Guidewire Group
Colette Vogele – Vogele Law
Gary Bolles – Microcast
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB

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