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What brands do you advocate, and why?

on October 10, 2011

OK, it’s been a while since SXSW, but I have a collection of really fun videos that I produced for Zuberance, the brand advocacy group, at the uber-geek event that I’ve compiled together here for your viewing enjoyment. My first video is my favorite as I got lots of great answers to the question, “What brands do you advocate, and why?” And then the next three are my other favorites from SXSW.

What brands do you advocate and why? SXSW Attendees answer, “What brands do you advocate and why?”
Implicit vs. explicit brand advocacy Implicit vs. explicit brand advocacy
Dave Carroll on creating an international fan base through "United Breaks Guitars" Dave Carroll on creating an international fan base through “United Breaks Guitars”
Building advocates through loyalty and family Building advocates through loyalty and family

And here are some more videos about brand advocacy from SXSW 2011

Advocating products that make your life easier Advocating products that make your life easier
You usually become an advocate for a product that makes your job easier You usually become an advocate for a product that makes your job easier
Excellent customer service creates brand advocacy Excellent customer service creates Brand Advocates
Should you give away your core assets just to be counterintuitive and disruptive? How the Grateful Dead enabled fans to spread advocacy
Should brand advocates own stock in the companies they love? Should brand advocates own stock in the companies they love?
The Bob Lanier/Imelda Marcos of sneaker collections The Bob Lanier/Imelda Marcos of sneaker collections

Stock photo courtesy of Shutterstock.

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