Hey Spark Minute readers. I want to give you a heads up on a couple of events I’m involved in producing for Spark Media Solutions’ client, Zuberance.
This month Zuberance will be taking its Brand Advocacy Series to Chicago (May 11) and New York (May 17) for social media panel discussions on “How to Turn Word of Mouth and Social Media into Sales.” The event series brings together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can take to draw the line from social media marketing to ROI.
Both panels will cover:
- Energizing Brand Advocates: How to harness your brand’s fans into a powerful marketing channel
- Real-World Case Studies: How leading brands are leveraging WOM and social media to drive customer acquisition
- Measuring ROI: How to measure the ROI of WOM and social media
- Best Practices: The do’s and don’ts of effective WOM and social media marketing
Are you in Chicago or NYC?
Chicago Brand Advocacy Series Details
- Date: Wednesday May 11, 2011
- Time: 5:30 PM – 8:30 PM
- Location: River East Arts Center, 435 East Illinois Street, Chicago
- Sponsor: Zuberance
- Twitter hashtag: #CHIBAS
Featured Panel:
- Stephen Strong, Global Director of Interactive, Alberto Culver
- Lauren McCadney, Senior Segment Marketing Manager, CDW
- Rob Fuggetta, Founder/CEO, Zuberance
- Moderated by: Brian Quinton, Editor, Chief Marketer, Promo Magazine, eMarketer
New York Brand Advocacy Details:
I’ll be at this event!
Register now to attend or watch online
- Date: Tuesday May 17, 2011
- Time: 5:30 PM – 8:30 PM
- Location: Big Fuel Headquarters, 40 West 23rd Street, 5th Floor, New York or online via Livestream
- Sponsors: Zuberance and Big Fuel
- Twitter hashtag: #NYBAS [https://twitter.com/#!/search/%23NYBAS]
Featured Panel:
- Morgan Johnston, Corporate Communication Manager, JetBlue
- Umang Shah, Social Strategiest, Microsoft
- Avi Savar, Founder, Big Fuel
- Rob Fuggetta, Founder/CEO, Zuberance
- Moderated by: Michael Learmonth, Senior Digital Editor, Advertising Age
Email cara@zuberance.com if you have any questions. Hope to see you there!
