Be the connector

This is the tenth episode of the “12 Principles of New Media.” “Be the connector” discusses the importance of playing the role of connector to extend the behavior of the socialness of the Internet. Interviewees include:

Interviewees include:

Brian Powley – iCrossing
Chris Heuer – Social Media Club
Chris Peterson – Chautauqua Communications
Chris Shipley – Guidewire Group
Gary Bolles – Microcast
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB

1. Reduce the Layers for Engagement
2. The fallacy of requesting a "viral" campaign. You need to interest and then engage.
3. Essay: The 12 Principles of New Media
4. Mobile phones: The ultimate direct response device
5. How PR Professionals Can Participate in New Media