Enterprise 2.0 Conf: Introducing Social Networking into your Enterprise

by David Spark on June 13, 2008

Yesterday, Don Burke and Sean Dennehy from the CIA told the story of implementing the Intellipedia, the intelligence industry’s social network (watch the video). Today, Simon Revell, Manager of Enterprise 2.0 Technology Development, Information and Knowledge Management at Pfizer told his tale of implementing Web 2.0 tools at his company.

Revell’s said Pfizer’s first attempt at enterprise 2.0 was to set up a blog called DIGWWW to do the following:

  • Facilitate discussion about Web 2.0 tools
  • See how it can be replicated in the enterprise environment
  • Influence technology direction within the company
  • Look to inspire new approaches to collaboration within the company
  • Be completely open for anyone within the company

In order to maintain the blog, a handful of issues came out of this:

  • There was a lot of nervousness. They feared dissent with the classic response of “Who gave you permission to do this?”
  • But to prove success, they forced themselves to post and comment
  • To create engagement, they needed to nudge their coworkers. They sent repeated reminders and urged others to post.
  • Every chance they had, they’d to tie the blog into day-to-day operations. Constantly reminding their colleagues of the online community.

Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston.

This post is cross-posted from the Enterprise 2.0 Blog.

  1. Enterprise 2.0 Conf: Making sense of the endless options for enterprise social networking
  2. Enterprise 2.0 Conf: VIDEO: Karen Appleton on why social networking is critical for business
  3. Enterprise 2.0 Conf: Creating a socialization plan for deploying social media in the Enterprise
  4. Enterprise 2.0 Conf: Age doesn't matter and other realizations for enterprise 2.0 culture
  5. VIDEO: Enterprise 2.0 Conf: Enterprise 2.0 inspired CoreMedia to reignite communications and write a book

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