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TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

on February 12, 2015

Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall (@TonyaHallRadio), and guests Olivier Blanchard (@thebrandbuilder) and Marcus Nelson (@MarcusNelson). We spent the majority of the time about marketing to influencers. I talked about the Spark Media Solutions tactic which is really all about producing content with influencers in it. And then there was a lot of discussion of the traditional ways. Watch the show. It’s entertaining.

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