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Our Best Business Articles for 2012

on December 3, 2012

It’s the end of the year and we wanted to look back and assemble our favorite business-oriented advice articles and case studies. Enjoy and we hope you have a great 2013.

Increase Your Visibility by Pulling a PR 180°

This article speaks very much to the model of our business, Spark Media Solutions. Instead of bugging people to pay attention to you, we do the complete opposite and ask industry influencers to talk about what’s important to them. We’ve found that talking about others will actually draw more attention to yourself.

11 Techniques that Have Helped Me Improve My Client Relationships

In January, Spark Media Solutions will be six years old. We’ve had a nice successful run so far and we’ve made some good moves and not so good moves during that time. Here’s some learned advice from working with clients. They’re all my tips, but please add yours.

5 Interview Questions that Always Return Great Answers

I’ve been a tech journalist for 17 years and I’ve done hundreds, probably thousands of interviews. After all those years of interviewing and getting some great advice from others, here are questions I always pull that consistently yield great answers.

Build Attention for Your Brand by Recognizing Others

By creating a contextual list of the 25 most influential people in security, Spark Media Solutions helped its client, Tripwire, strengthen existing connections with infosec influencers, establish new ones, and provide a valuable resource for everyone in the infosec community.

CASE STUDY: Build Your Brand Through the Wisdom of the Crowd

Story of how we helped Dice become the most visible sponsor at a recruiting conference by using attendees to help us create and distribute our content.

Best and Worst Business Pick Up Lines

Some lines and techniques you can use (and shouldn’t use) to break the ice in a business networking environment.

How to Fail at Content Marketing

You won’t believe how easy it is to screw up a content marketing effort. Almost everyone does their first time out. Here are some tips on what to avoid.


Stock photos from Shutterstock and 2012 image from Big Stock Photo. Creative Commons photo attribution to Andrés Navarro García, E2 Conference.

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