Attending Web 2.0 Expo in SF today.
In a session right now and speaker has a nice roundup of eight items that should be part of your Word of Mouth strategy.
- Encouraging communications
- Give people something to talk about
- Create communities and connecting people
- Working with influential communities
- Creating evangelist or advocate programs
- Researching and listening to customer feedback
- Engaging in transparent conversation
- Co-creation and information sharing
