Web 2.0 Expo-Word of Mouth Strategies

by David Spark on April 16, 2007

Attending Web 2.0 Expo in SF today.

In a session right now and speaker has a nice roundup of eight items that should be part of your Word of Mouth strategy.

  1. Encouraging communications
  2. Give people something to talk about
  3. Create communities and connecting people
  4. Working with influential communities
  5. Creating evangelist or advocate programs
  6. Researching and listening to customer feedback
  7. Engaging in transparent conversation
  8. Co-creation and information sharing

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