Reduce the Layers for Engagement

by David Spark on June 18, 2007

This is the eighth episode of the “12 Principles of New Media.” “Reduce the Layers for Engagement” deals with the need to remove barriers to consume and share content. Each level you drop creates greater adoption and pass along.

Read the transcript.

Interviewees include:

Brian Powley – iCrossing
Chris Heuer – Social Media Club
Chris Peterson – Chautauqua Communications
Chris Shipley – Guidewire Group
Gary Bolles – Microcast
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB

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