Mobile phones: The ultimate direct response device

by David Spark on June 24, 2007

This is the ninth episode of the “12 Principles of New Media.” “Mobile phones: The ultimate direct response device” elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series.

See the transcript and the summary.

Interviewees include:

Chris Shipley – Guidewire Group
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB
Colette Vogele – Vogele Law

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