Wal-Mart’s competitive online movie downloading threat has had its plug pulled less than one year after it opened.
Back in February, when it launched, I wrote about its impending demise (“No one will be rushing to Wal-Mart’s online video storeâ€). The DRM-laden product was DOA. It spoke more to the inability to create a good customer experience (something Apple knows) and presented to the world how they believe every user is a criminal so they need to put very evident locks on everything. In a nutshell they were saying to consumers, “Enjoy the movie, you criminal.â€
Read the February 2007 review which still holds true practically a year later.
