Wal-Mart's online movie store shuts down and no one's surprised

by David Spark on December 28, 2007

Wal-Mart’s competitive online movie downloading threat has had its plug pulled less than one year after it opened.

Back in February, when it launched, I wrote about its impending demise (“No one will be rushing to Wal-Mart’s online video store”). The DRM-laden product was DOA. It spoke more to the inability to create a good customer experience (something Apple knows) and presented to the world how they believe every user is a criminal so they need to put very evident locks on everything. In a nutshell they were saying to consumers, “Enjoy the movie, you criminal.”

Read the February 2007 review which still holds true practically a year later.

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