Build your audience by sharing their ideals and beliefs – Be the Voice podcast

by David Spark on August 17, 2008

Episode three of the “Be the Voice” podcast stars two of the founders of The Conversation Group, Chris Peter Hirshberg, by Mary HodderHeuer (Social Media Club) and Peter Hirshberg (Technorati).

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Chris Heuer and Peter Hirshberg:

  • A company with all its employees blogging and talking with customers is more powerful than its sales force.Chris Heuer, by Mike McGrath
  • It’s important to give employees great work experiences, because they live in social networks and they will communicate that to others.
  • “Tofu” are PR-crafted messages to bloggers that are targeted correctly, but have no basis for a relationship.
  • Blogger relations is like a cocktail party: listen first and find a commonality to begin a relationship.
  • You have to share the ideals and beliefs and what your audience cares about.

Read the entire article and listen to my interview with Chris Heuer and Peter Hirshberg [20:51m].

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Is Enterprise Collaboration an Oxymoron? Oliver Marks on the Be the Voice podcast

Check out other episodes of the “Be the Voice” podcast.

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