I made yet another return engagement covering The CMO Club Summit. Here’s my coverage from the 2008 Summit in San Francisco, and my coverage of the 2008 Summit in NYC.
The topic du jour this year at The CMO Club Summit was definitely social media. I don’t think there was a single session where the topic wasn’t brought up. It’s a constant concern. People kept bringing up issues of how do you measure it, what’s the ROI, where do you start, and how do we engage. Lots of answers, but still tons of questions.
Major kudos to The CMO Club founder Pete Krainik for bringing in some heavy hitters to the presentation such as Guy Kawasaki, singer Amy Grant, and producer Jon Landau. Here’s a summary of all the coverage. A total of 25 blog articles of which 13 include video.
- Success of UGC videos: Users want to hear from users
- Photos from The CMO Club Summit San Francisco 2009
- Marketing 2.0: Harnessing the Cloud to Build a Sustainable Brand
- First step for CMOs, harness the power of the real-time web
- Engaging customers to create customer generated content for your company
- Best in class social media ideas for CMOs
- New customer engagement platforms
- CMOs as leaders for the company’s growth agenda
- David Scott of MarketFish on lead generation
- Filmmaker Jon Landau on film bloggers
- ‘Tune into your innovation team’
- Advantages of virtual events
- Social content marketing: The real stories of ROI
- On becoming customer centric
- How to make a virtual booth successful
- Amy Grant on maintaining her public persona over time
- Amy Grant builds houses with her “House of Love” tour
- Guy Kawasaki’s Twitter tips for businesses
- Amy Grant on turning down a sponsorship offer from Cheerios
- Keynote: Guy Kawasaki “How to kick ass on Twitter”
- Virgin America on company wide customer engagement
- Moving from Physical to Virtual Events: Lessons Learned
- What are the challenges CMOs are wrestling with?
- Leveraging advanced technology to redefine marketing
Special thanks to Scott Plamondon of (sp)editorial for covering for me Thursday morning as I made my way back to San Francisco from Philadelphia.
