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How to Become One of the Most Respected Companies in Your Industry

on June 27, 2011

One of the most critical and popular aspects of my business, Spark Media Solutions, is live event reporting and production, where I, backed by my team, attend conferences and trade shows and report on the event from the editorial viewpoint of the client.

If my client is interested in a subject that happens to be the subject of a conference, then they want to be a participant in that conversation. They can do that through live event reporting. Depending on how you approach the reporting, that editorial voice can take the form of either being at the center of discussion, a voice on that topic, or that of a moderator who acts as a hub for all information on that topic.

By attending live industry events, one of my clients, Tripwire, an IT security company, did an excellent job making their presence felt across the security industry. This is the story of how Tripwire and Spark Media Solutions worked together to build relations and content with and for the leading voices in the security industry.

How to Become One of the Most Respected Companies in Your Industry: The Story of Tripwire and the Security Industry

(It’s free! No registration required.)

Here’s what you’ll learn from this case study:

  • The importance of integrated marketing campaigns that combine traditional and social communications.
  • How to build relations through interviewing rather than pitching.
  • How to find your industry’s influencers.
  • Importance of speed and timing of content.
  • How to create a relationship with influencers that’s based on mutual passion.
  • How a brand journalism approach can be more effective for press relations than traditional PR.
  • The true value of social media ROI is the return on relationships.

Stock photo courtesy of Shutterstock.

{ 8 comments… read them below or add one }

Dwayne Melancon June 28, 2011 at 4:54 am

You are one of the best around, David – well done.  A true pleasure to work with!

David Spark June 28, 2011 at 3:29 pm

Thanks Dwayne. Looking forward to working with you again.

Kelsey_O July 7, 2011 at 9:51 pm

I think we all want more industry respect and this is a great example of how to get it. Thanks for the download.

David Spark July 7, 2011 at 11:14 pm

Thanks Kelsey. Share with all your friends.

Perplexed November 4, 2011 at 1:40 am

In retrospect, what do you think about Mark Hale, Ortsbo and Intertainement media?

I ask since you seem to have been involved in this event (interviews)

(question about way back in the Guiness event in spring of 2011)

David Spark November 4, 2011 at 2:45 am

Yes, Ortsbo is one of my clients and I shot interviews at Ortsbo's Kiss Live and Global event. Mark was there. He's a bright guy.

Industriporte December 1, 2011 at 4:36 pm

The first shot of John Savage in the film is so nice it feels like it's coming from a different, better quality production. Generally throughout LE PORTE DEL SILENZIO there are moments which stick out and hint at what could have

Industriporte December 16, 2011 at 7:01 pm

Kiss my vote goodbye Bammy!

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