About two months ago I added a subscription box on my blog and business site for people to receive news updates. I only send them out periodically and often they’re designed to announce a new project or some new article I want to promote.
Prior to the subscription box, every person on my mailing list were people I had met somewhere professionally. With a newsletter sign up box there were people I’d be communicating with that I didn’t know.
If they took the initiative to sign up to my mailing list, I should take the initiative to introduce myself to them, find out who they are, what they were looking to accomplish, and what interested them in my business, Spark Media Solutions.
I use the mailing list program, Campaign Monitor. They capture all the emails of the people who signed up via the form. I grabbed those emails, and using TokBox, I sent them a video message (watch here) introducing myself and asking about them. Like my 325 personalized holiday video mails. This is an experiment. I just sent the message out and I only received one reply from someone I know. We’ll see if this turns out to be as successful as the other project. I’ll make any updates to let you know about the success or failure.
