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A great example of conference follow up

by David Spark on March 13, 2008

If you’ve read my article How to “Web 2.0-Enable” your Live Event (PDF), you know I’m a huge fan of taking advantage of new media and social media tools to extend the value of the conference before, during, and after the event. But it’s not just using the tools, it’s how you communicate them to the audience. Last night I attended SF New Tech, a monthly forum for Web 2.0 start ups to showcase their new products. Last night five companies presented their five minute demos and stayed on stage answering five minutes of questions.SF New Tech

Today, I received this follow up email from the producer of the event, Myles Weissleder. This message obviously went out to everyone who attended the event.

Hey there David –
Great event last night, huh?

Here are some pretty heady links. In order of importance:

Please rate the 3.12 event so we can all do a better job:

… and feel free to watch the ratings in realtime!

60-second spots are up! Track down that lead! (Password is mighty)

Pictures are up! Go tag yourselves and your friends!

Join us on 3/19! Online Video @ Dolby Labs, Moderated by Rafe Needleman from

Check out our new site!

[Big up thanks to Tractor Design for the much needed facelift. — Where there is no reverse. Woohoo!]

And … big up thanks for being you.

See you soon.


Myles Weissleder
SF New Tech

Why is that such a great follow up email?

  1. It was personal and it came from the producer of the show. It’s not some generic organization name or some lowly flack at a PR firm.
  2. It had a casual reference to the previous night’s event.
  3. It’s packed with valuable follow up links with information about the people there. The links aren’t hidden in HTML code but there for me to either click on or copy and paste.
  4. He has photos to let us remember the night and invites us to tag ourselves and our friends.
  5. He invites us to and reminds us about the next event.
  6. It’s short and he eliminates all the nonsense verbiage that no one cares about.

Conference goer? Then check out the article
“How to get recognized at your next conference.”
Read online or register to download the PDF right here:


Bored with dull conference panel sessions?
Read “More Schmooze, Less Snooze: How to Deliver ‘The Most Talked About’ Conference Session.”
Read the summary or register to download the PDF right here:


Kudos to Myles for putting on a great event, but better that he knows about successful follow up. Congrats.

Photo credit: Creative Commons Brian Caldwell.

{ 1 comment… read it below or add one }

Mark Cramer March 15, 2008 at 9:40 pm

Myles did an outstanding job and, yes, his follow-up is excellent. I’m looking forward to attending future SF New Tech events…

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