Podcast: The Squawk Box with Sam Levin

April 3rd, 2008

Today on The Squawk Box we had Sam Levin to join us on a discussion about offering coupons through Twitter and business social networking. Here are some issues that came up in our discussion.

Will following a company on Twitter that’s constantly offering your coupons cause you to stop following them? Like with any editorial publication, what’s the breakdown of information and advertising? Sam’s launching coupons next week with Case Mate.
If you’re going to offer Twitter-only coupons, they need to be special only via that avenue. The coupons available through Twitter can’t be found anywhere else. This is true with other new media coupons. For example, coupons through mobile devices have to be special only through that communications medium. You shouldn’t be able to see those same coupons in the Sunday circular.
Where do you go to engage in business social networking? While we’re all aware of the big social networks like Facebook and LinkedIn, you need to ask the people in your industry who are connected where they go to engage.
GetSatisfaction.com is offering a platform for B2C companies to engage with their consumers. It seems to be an active environment. Is this the right answer? Can you drag people into a new social network like this and get them involved? If your product is viral enough or there’s a community around it where people get value out of the product learning from others, then yes, you can drag them. But you need to know your audience.
Capable Networks is similar to GetSatisfaction, but geared more towards a B2B audience.
And we all agreed that Robert Scoble is an anomaly (especially while at Microsoft) when it comes to leading voices at companies.

Listen to the whole show.

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