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Summary of The CMO Club Peer to Peer Summit in San Francisco
November 7th, 2008
For the past two days I’ve been covering The CMO Club Peer to Peer Summit in San Francisco from November 6-7, 2008.
Here’s a summary of all the coverage from the summit.
Posts
- Marketing John McCain plus Election Results Implications for CMOs
- Challenges for CMOs – Here’s a list
- What’s the formula for a successful CMO?
- CMO roundtable discussion on social media
- Insights on ROI from CMOs
- Meaningful Measurements and Monitoring for Real Success
- How Social Media, Corporate Social Responsibility, and Cause Marketing Work Together
- Pushing The Envelope on New Approaches/Ideas for Online Marketing
- Photos from The CMO Club Peer to Peer Summit
- Driving In-Market Success by Leading Organization Alignment
- Being a Better CMO
- CMO is a Credibility War Every Day
Videos
- The guy who created all of McCain’s ads explains what happened
- CMO Club SF party video
- AdMob runs a successful 24-hour mobile ad test with Symantec
- Aprimo partners with Kodak on brand content management
- Improving the landing page experience for visitors
- SEM: Understand the entire experience of your visitor
- Develop revenue from your social media efforts
- Close sales cycles faster with ZoomInfo
- Tom Wieser of CGS on VirtualEvents365
- Drew Neisser of Renegade on what CMOs are doing in social media
- Evan Scott of Shumsky on Benchmarking
- Faith of Oodle and Leslie of ZipRealty on deploying social media
- Summary of The CMO Club Summit San Francisco 2009
- CMO Club May ‘08: lead generation, social media, and redefining the role of marketing
- The Social Media Fallacy-Interviewed by Pete Krainik of The CMO Club
- GTD Summit – What were your bad habits?
- The cool and not-so-cool from SWAT Summit
Filed under: San Francisco, Tips