For the past two days I’ve been covering The CMO Club Peer to Peer Summit in San Francisco from November 6-7, 2008.
Here’s a summary of all the coverage from the summit.
Posts
- Marketing John McCain plus Election Results Implications for CMOs
- Challenges for CMOs – Here’s a list
- What’s the formula for a successful CMO?
- CMO roundtable discussion on social media
- Insights on ROI from CMOs
- Meaningful Measurements and Monitoring for Real Success
- How Social Media, Corporate Social Responsibility, and Cause Marketing Work Together
- Pushing The Envelope on New Approaches/Ideas for Online Marketing
- Photos from The CMO Club Peer to Peer Summit
- Driving In-Market Success by Leading Organization Alignment
- Being a Better CMO
- CMO is a Credibility War Every Day
Videos
- The guy who created all of McCain’s ads explains what happened
- CMO Club SF party video
- AdMob runs a successful 24-hour mobile ad test with Symantec
- Aprimo partners with Kodak on brand content management
- Improving the landing page experience for visitors
- SEM: Understand the entire experience of your visitor
- Develop revenue from your social media efforts
- Close sales cycles faster with ZoomInfo
- Tom Wieser of CGS on VirtualEvents365
- Drew Neisser of Renegade on what CMOs are doing in social media
- Evan Scott of Shumsky on Benchmarking
- Faith of Oodle and Leslie of ZipRealty on deploying social media
