How to launch a community from nothing – Be the Voice podcast

by David Spark on August 25, 2008

Episode five of the “Be the Voice” podcast stars Pete Krainik, who is the CEO and founder of “The CMO Club.”

The CMO Club

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Pete KrainikHere are some of the highlights from my interview with Pete Krainik:

  • The CMO Club filled a pent up demand for top level marketing executives that were looking for peers to lean on for advice.
  • The CMO Club’s brand has risen to be defined as “content for conversation, not content for presentation.”
  • Keeping CMOs interested means finding topics of discussion that cross industries.
  • Launching a grass roots organization requires touch, meaning face-to-face communications, not mass mailings.
  • Creating an organization means you’re going to have to take on the branding role of “the connector.”
  • Competition in a very green industry is good because it provides more editorial where there is none and raises the profile for the entire category.

Read the entire article and listen to my interview with Pete Krainik [26:02m].

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