What does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago I keynoted a conference called the PINCShow, for print designers, in San Francisco. It was produced by the Visual Media Alliance (VMA, formerly known as PINC).

The presentation offers just a sampling of different voice-building techniques along with stories of the people and organizations that made them happen.
Got some techniques of your own? What’s been successful? What hasn’t? Let us know.
- HOW TO: Cultivate Your Brand’s Super Users (Mashable)
- 14 Successful Techniques for Building Your Industry Voice with Social Media (Post and PDF)
- End of the Resume, Rise of the Super User (14 minutes Slidecast presentation)
- 10 Creative Contests Powered by Social Media (Mashable)
- 20 Expert Tips on Running a Contest with Social Media (PDF)






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