Last week I got to appear on Murray Newlands’ show “Future of Engagement.” We talked about how content marketing has become all the rage as of late. It’s been around for a while, but I’m happy that everyone thinks it’s “all the rage” because it makes my company appear a little more hip. Regardless, we talk for about six minutes on content marketing, how it’s necessary to be visible when people are trading information via social media and seeking it via search. That’s why we stand by our credo that “Content is the currency of social media and search.”
Content also becomes a point of contact, an icebreaker, or development step for relationship building.
Watch the short interview, especially to see the absolute worst angle and close up of my giant misshaped head.