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On BeanCast: Not Differentiating Your Agency and Making Money from YouTube

on March 11, 2013

I was fortunate enough once again to appear on this week’s episode of Bob Knorpp’s (@BobKnorpp) The BeanCast (@thebeancast). Joining me on the show as panelists were Jeffrey Dachis (@jeffdachis), CEO, The Dachis Group, and Lynette Young (@lynetteradio), Consultant, Purple Stripe Productions.

Listen to the full show (Time: 1:02). It’s pretty entertaining. We really go at it.

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We discussed:

  • How ad agencies are having a very difficult time differentiating themselves or in actuality they’re not even trying.
  • Do purpose-driven ad campaigns provide any product benefit or are they just insensitive ways to market?
  • Only few people are making a living on YouTube.
  • Facebook and Twitter are not driving any new TV viewers.
  • Is Twitter conversation valid research?

Creative Commons photo attribution to Thomas Hawk.

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