On this episode of the Tear Down Show we talk B2B social media with Paul Gillin, author of “Attack of the Customers” and founder of Profitecture, a B2B social media training company, about how you must treat B2B social media as an ongoing engagement with multiple people. With B2C social media, a single engagement is all that’s necessary to be successful. Not the case with B2B where there are many people involved in decision making and a lot of trust and information that must be passed.
My co-host Michael Wolf and I first discuss the week’s news, plus respond to our listeners, and offer up some recommendations and then we jump into our conversation with Paul Gillin. Listen to the show. For links to the show notes, head on over to the episode on the Tear Down Show site, and if you like the show, tell all your friends and subscribe.
