After an insane amount of work, I’m happy to announce that I have published “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.” The book is available in multiple formats (print, iBook, Kindle, Nook, PDF) at ThreeFeetBook.com.
Here’s what you’ll need to know about the book:
- The title: The title refers to how, when you’re working at a trade show, you’re so close to so much. For most of my B2B tech clients, the lifetime value of a new customer will inevitably run into the seven figures. Therefore, you’re only three feet from seven figures.
- It’s short: It’s a fun short read. A little over 100 pages with about 50 great pictures.
- Lots of illustrations: I love the illustrations by Christina Taylor Brown. She was a pleasure to work with.
- Great design: My wife and business partner, Joy Powers (@joypowers) did an awesome job designing the cover, the book, and the website.
- The hard part: Writing the book was the easiest part of this process.
- Price: The book costs $14.95 in print, $9.99 digital.
- Value: After you land your first qualified lead using the techniques in the book, it will more than pay for itself. And you will land lots more qualified leads.
I’d love your support
- Buy the book!
- Tell all your friends who sponsor or work at trade shows.
- Tell all your friends regardless of what they do.
- Leave a nice review on Amazon and iTunes. I don’t care if you didn’t read it!
- Interview me for your blog, vlog, podcast, TV show, morning “zoo” radio show, late night talk show, round table knockoff of “The View,” or book report.
- Ask me to speak at your event. I sometimes do children’s birthday parties, but ONLY if there’s an ice cream cake.
- Share in social media, and not just Twitter. Share it everywhere. Consider sky writing.
- Send me an email to tell me how brilliant I am, even if you don’t believe it. Or, you can email me about any typos you found.
- If you are planning on making a movie about the book, may I suggest either George Clooney or Matt Damon to play the part of a more attractive man than me.
- Lastly, if you desperately need help in this arena of training your employees to perform better at trade shows, my firm, Spark Media Solutions, offers up trade show training. Our very first client tripled their expected leads at a show after taking our training.