Are trade shows headed for a Tomorrowland future or are they about to fall apart because nobody wants to pay for a trade show booth anymore? At the IAEE Expo! Expo!, the trade show for trade shows, I asked attendees, what they thought the future of the trade shows was going to be. Some didn’t think it was going to change at all, some were fearful that the show floor was going to collapse, and others reimagined the entire show floor experience.
I showed this video at the PCMA Convening Leaders conference in Austin in the beginning of 2017. I gave a presentation with John Federico, host of the EventTech podcast, about the future of trade shows. You can see that entire presentation here.
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