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Tips for Producing B2B Video at Live Events

on September 9, 2013

I thought I had produced a ton of videos, but so has Matt Childs, a former video producer and now VP of Sales for Vidcaster, a great platform for developing video SEO. He invited me on to a Google Hangout for a short 20 minute discussion on developing b2b video, with a heavy skew on shooting at live events.

In our discussion, we cover the following:

  1. What types of video content should businesses be generating?
  2. How frequently should video be produced and in what format?
  3. How conferences and industry events are great for capturing important video content.
  4. How video production can be used as a lead generation tool, when positioned correctly in a live setting.
  5. How video can be packaged with other marketing assets to achieve ultimate effect.

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