I thought I had produced a ton of videos, but so has Matt Childs, a former video producer and now VP of Sales for Vidcaster, a great platform for developing video SEO. He invited me on to a Google Hangout for a short 20 minute discussion on developing b2b video, with a heavy skew on shooting at live events.
In our discussion, we cover the following:
- What types of video content should businesses be generating?
- How frequently should video be produced and in what format?
- How conferences and industry events are great for capturing important video content.
- How video production can be used as a lead generation tool, when positioned correctly in a live setting.
- How video can be packaged with other marketing assets to achieve ultimate effect.
