How fast do our eyes move across search results? Watch

by David Spark on February 7, 2009

If you’re involved in search engine marketing you’ve almost inevitably seen one of those eye tracking studies that show you a picture of a heat map where people’s eyes land as they’re looking at a page of search results. The heat map looks like a triangle with the most attention paid at the top result and then tapering off as you look down.

That’s just a still image of multiple users. Do you have any idea how an individual’s eyes behave and how quickly our eyes dart at different words, links, and images on a page of search results? As you might imagine Google has been doing a lot of research on this and they’ve provided a video to show what it looks like. The red dots indication location of eye movement and if the red circle gets bigger it means the eye is lingering on that spot for a while.

This news item is for the Spark Minute week of 2/9/09 which can be heard daily on Green 960 and 910 KNEW in San Francisco, CA.

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