Insiders’ Guide to Creating Bad Content

on June 18, 2014

All the advice about how to create “good” content is almost consistently useless. That’s because the job of creating media requires a lifetime of training. The secret to creating great content is to simply do it over and over again until you get better at it. And then once you’re better at it, keep doing it some more to get even better.

HairlessCats-350At the 2014 PR SUMMIT conference in San Francisco I knew I couldn’t boil down the secret to creating great content in just two minutes, but I might be able to figure out the tricks to creating awful content in that time.

Watch the video and check out the photo gallery let me know if you agree that this is the best way to create truly pathetic content. Do you have some tips on how to create even worse content? If so, let me, and your fellow content producers know in the comments below.

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Photo of Bad Eggs courtesy of Bigstock.

{ 6 comments… read them below or add one }

Aaron Graham June 18, 2014 at 9:04 pm

#hairlesscats #hashtag “Retweet my foursquare checkins” I like it, it’s absolutely #Brilliant!

David Spark June 18, 2014 at 9:13 pm

I really like ugly animals as bad content.

Bschwartz88 June 19, 2014 at 4:19 am

Blogs whose posts are 100% text, 100% of the time

David Spark June 19, 2014 at 4:32 am

Well, if the writing is good, what could be wrong with that? That’s not necessarily bad content, is it?

Bschwartz88 June 19, 2014 at 4:41 am

I have come to believe that it is critical to find ways to integrate audio and video in attempt to find the right balance of media types, much like you do. I think audiences like to consume content in different ways and in different platforms today. Even with good writing, you might turn off some segment of your audience if it is all writing, all the time. The right balance will be different for different organizations, but I do think it is a recipe for bad content if you completely ignore one medium over another. Marshall McLuhan is still right today. I don’t think you can ignore that, in my humble opinion.

David Spark June 19, 2014 at 2:17 pm

I’m totally in agreement with you that you have to vary it up as some people don’t want to watch a two minute video, or maybe an article. They want to consume in a different way. But, with that said, just having text I don’t think is “bad.” IMHO.

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