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How to Make Bad Content Work for You

on June 19, 2014

While Shakespeare may have written 38 legendary plays, he also probably wrote a lot of garbage that we never got a chance to see. You don’t become a brilliant writer, video producer, photographer, or podcaster by only pooping out daisies.

On the path to creating great content, you start by producing a lot of really bad content. Therefore, if I ask a lot of successful content creators how to create bad content, you’ll know where to start, right?

That’s the logic I went with upon creating this video, shot at the 2014 PR SUMMIT Conference in San Francisco. Watch, enjoy, share, and let me know if it’s as bad as it should be. And check out the photo gallery!

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