The Social Media Fallacy

Last week I gave a short presentation to the SVAMA (Silicon Valley American Marketing Association) about “The Social Media Fallacy.” I argue that the way social media has been sold to us through the general media and social media consultancies is false and misleading. The big story that’s constantly sidestepped is that social media should first be about creating great editorial content and then distribution (social media).

I put together this short (6 min) Slideshare presentation to debunk the traditional way social media is being sold and offer a more sane and logical approach to developing industry voice to grow your business.

On July 28th, 2008, Slideshare featured this presentation on the homepage.

I’m interested to know your opinion. Do you agree/disagree this is how it’s being sold and do you believe/not believe that the social media evangelists are sidestepping the issue of content?

1. The Social Media Fallacy-Interviewed by Pete Krainik of The CMO Club
2. Build Your Industry Voice with Social Media
3. Successful Techniques for Building Your Industry Voice with Social Media
4. Storytelling in social media-Interview on Sun Microsystems' "Socially Speaking"
5. Social Media Realities: Interview with Patty Azzarello

Tagged as: Advertising, branding, marketing, new media, Social media, social media consultants, Web 2.0