On Thursday last week, I moderated a panel at the Building Blocks conference in San Jose about how to effectively use social media for advertising, content, and commerce. As we all know, we’re at a very nascent stage with social media across all three. But the panelists, who came from all three backgrounds (advertising, content, and commerce) offered some “do” and “don’t” advice.
The “don’t” advice was experiential. I wanted to know what mistakes they had made that they advise us in the audience, not to repeat. It’s the first question, and then I ask them to offer us some “do” advice along with a reason why everyone should rush the stage and talk to them afterwards. Enjoy.
- The Social Media Fallacy
- CMO Club May '08: lead generation, social media, and redefining the role of marketing
- VIDEO: Web 2.0 Expo 2008: Kara Swisher on the "Advertising of course" business model
- Enterprise 2.0 Conf: Creating a socialization plan for deploying social media in the Enterprise
- We don't need more content. We need more TV Guides.
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