This post is from Ragan’s 6th Annual Social Media for PR and Communications Conference where I reporting for Ignite Technologies.
Last time I had to install a headlight in my car, I simply couldn’t do it. The manual made no sense and I couldn’t figure out how to get the pins off to remove the bulb and then how to push the pins back to put the new headlight in. Instead, I went to a mechanic and paid him $10 to put the bulb in. But when I did, I said, “Let me see how you do it so I can put the bulb in myself next time.” As I turned around to pay the shop owner and then turn around to see how the mechanic did it, he was already done. That’s job security.
The next time when the headlight went out, my wife searched the Internet for our exact make and model car and saw three videos showing how to actually replace that headlight. After watching a few times, my wife went to the car and replaced the bulb herself.
The Internet is filled with awesome helpful videos just like that. At Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, I asked attendees, “What’s the coolest thing you’ve learned from an online video?” Here are their answers.
Creative Commons photo attribution to viviandnguyen.