The Hacker Way of Creating Great Content

October 3, 2016

“The Hacker Way” philosophy of “move fast and break stuff” should apply to content creation as well. Many are fighting for your customers’ attention.

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The Future Value of Rejection

September 29, 2016

Shouldn’t you know how a contractor you’re working with handles rejection?

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Can You Protect Your Perfect Business from a Brad and Angelina Divorce?

September 20, 2016

How to prevent something that appears so perfect from ending? Big companies such as Eastman Kodak and Sears seemed perfect at one time, just like Brangelina.

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20 Ideas for Your Next Piece of Great Content

September 19, 2016

Even if you’ve produced 1000 blog posts, we’re all still struggling to create content that others what to consume, share, and talk about. Here are 20 ideas that will hopefully entice your readers, listeners, or viewers to do just that.

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How to Hire 1M InfoSec Pros When None Are Available

August 18, 2016

You can’t just HIRE another 1M InfoSec professionals. It’s not like they’re sitting there waiting for you in the wings. You have to use a strategy to grow them, or maybe you have to lessen the problem. These InfoSec pros offer some sage advice.

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Our 19 Secrets to Producing Content as Fast as Possible

June 8, 2016

In February, I wrote an article Tricks We Use to Produce Content Quickly. Looking back, I realized that there were a lot more tips I should have included, so I’ve rewritten that article with tons of bonus material. Here goes… Events are a beehive of potential content. If you want to capture and produce it, […]

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View Counts Are for Amateurs. Determining the Real Value of Your Video.

May 19, 2016

We all rally around a video’s view count to determine its success. But how often can you determine the ROI for your business solely from a video’s view count? Video for business has so many other benefits that can directly impact your bottom line.

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An Argument for Yelling at Customer Service

May 4, 2016

Are there times where yelling at customer service is validated and will also deliver the service you want?

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Why Do So Many Corporate Videos Suck?

April 11, 2016

Before you produce your next corporate video, please do yourself and your company a favor, and watch this video.

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13 Annoying Communications that Must End in 2016

March 18, 2016

I love to complain. And I love that you love to hear me complain. For the sixth year in a row, here’s my list of communication annoyances.

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