My NEW BOOK to Crush it at Trade Shows: “Three Feet from Seven Figures”

October 19, 2015

“Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” is now available.

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Two Minutes of Tips on How to Speed Up Your IT Department

October 19, 2015

While reporting for CloudPassage, I asked dozens of them at the 2015 AWS re:Invent conference in Las Vegas what they would do to speed up their IT department. I think I got some good advice. What do you think?

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Scholarly Advice on Which Shakespearean Character You Should Hire to Commit Murder

May 6, 2015

At the 2015 Shakespeare Theater Association’s annual conference dinner, I asked the Shakespeare savvy audience which Shakespearean character would make the best hitman or hitwoman.

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RSA Conference 2015 in 5 Minutes and Our Complete Coverage

April 27, 2015

After conducting more than 100 interviews, here’s a complete wrap up of all the coverage Spark Media Solutions produced at the RSA Conference 2015.

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A Great Untapped Marketing Resource You’re Probably Not Using

February 24, 2015

It’s seldom used, but very effective for market research, product development, and social media marketing.

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Visibility Tactic #7: Flip the Brand/Influencer Relationship

February 23, 2015

Stop asking influencers to pay attention to you first. Show you care about them by paying attention to them first.

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TWiT’s Marketing Mavericks: Pros and Cons of Marketing Through Influencers

February 12, 2015

Today I appeared on TWiT’s Marketing Mavericks with host Tonya Hall. We spent the majority of the time about marketing to influencers. I discussed the Spark Media Solutions tactic, and then we discussed the alternatives which is what most people do, and it can be costly. Watch the show. It’s entertaining.

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“Dirty Harry” Revenge for People Who Come Late to Meetings

February 10, 2015

PR maven Peter Shankman wrote a great rant about being late and threatened those who would do business with him. It was a vicarious thrill for his readers, but it wasn’t real.

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Best Content Marketing Advice You Need to Ignore

February 3, 2015

There’s so much content marketing advice out there and definitely not enough time to do it all. Here’s a list of the advice you’ve heard before that you should ignore and why you should.

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Visibility Tactic #6: Deepen Relationships through Serialized Programming

February 2, 2015

You’ve made a commitment to your business, so why not make a commitment to serialized programming like a blog or podcast?

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