June 1, 2008
David Meerman Scott, author of the extremely popular book The New Rules of Marketing and PR, has just released yet another book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs which describes how business opportunities come about by listening to the spoken/unspoken audience and market needs. This book was written with two […]
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May 24, 2008
More than ten years ago, ZDTV launched a 24-hour cable television network in San Francisco about technology and the Internet. Paul Allen of Microsoft and Vulcan Ventures, bought the network and renamed it TechTV. After six years (I was there the first three), the network was sold for its subscribers and some programming to G4 […]
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