Give options for engagement

by David Spark on July 6, 2007

This is the eleventh episode of the “12 Principles of New Media.” “Give options for engagement” talks about the need to provide different media for people to consume and interact with. While people may be interested in your content, they may not be interested in the way you’re presenting it. People have different consumption desires and needs.

See the summary and transcript.

Interviewees include:

Brian Powley – iCrossing
Chris Heuer – Social Media Club
Chris Peterson – Chautauqua Communications
Chris Shipley – Guidewire Group
Colette Vogele – Vogele Law
Gary Bolles – Microcast
Greg Sterling – Sterling Market Intelligence
Samantha Muchmore – DRAFTFCB

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