Episode nine of the “Be the Voice” podcast stars Harry McCracken, editor and founder of Technologizer and former editor in chief of PCWorld magazine.
What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
Subscribe to the podcast via iTunes
Subscribe to the Be the Voice blog
Here are some of the highlights from my interview with Harry McCracken:
Summary (Harry McCracken):
- Want comments on your blog? Lead off with an opinion than straight reporting.
- All websites need to be works in progress forever. Adjust to what people read and don’t read.
- PCWorld realization: Almost any story can be done as a list. And if it’s done as a list, people will read it.
- There’s an abundance of “news” out there. It’s a commodity. Get seen by offering your take on the story.
- Very few tech sites do really good reviews of Web services.
- Often if everyone is following a rule doing the opposite will do at least as well.
- Don’t assume if you build something people will come. You need to start the conversation, prod people, and invite people in.
Read the entire article and listen to my interview with Harry McCracken [21:54m].
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Check out other episodes of the “Be the Voice” podcast.
- Any problems you're hiding will eventually blow up in your face – Be the Voice podcast
- Word of mouth marketing is a lot easier than you think – Be the Voice podcast with Andy Sernovitz
- Speed to cool – Be the Voice podcast
- Your audience doesn't care about you. They care about themselves. What are you going to give them? – Be the Voice podcast
- It's OK to be a dork online – Be the Voice podcast
